Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Protolabs

Location: Maple Plain, MN

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-24

Experience Level: 6+ Years

Remote Status: Hybrid

🚀 Role Summary

• Conceptualize, design, and execute high-impact creative assets across a diverse range of digital and print marketing channels, ensuring brand consistency and strategic alignment with business objectives.

• Serve as a primary steward of brand excellence for the U.S. marketing team, leading internal creative review processes and acting as an internal brand consultant and coach.

• Collaborate cross-functionally with demand generation, product marketing, digital acquisition, global communications, and sales teams to deliver integrated and compelling creative solutions.

• Contribute to the continuous improvement of creative workflows, adoption of new technologies (including AI-enabled design tools), and the elevation of overall creative standards within the organization.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with significant brand stewardship and leadership responsibilities within the U.S. marketing team, bridging execution with strategic brand guidance. The emphasis on AI design tools and workflow optimization suggests a forward-thinking approach to creative operations.

📈 Primary Responsibilities

• Design and produce high-quality, on-brand assets for digital platforms (web, email, paid media, social media, presentations) and physical channels (events, sales enablement materials, print collateral).

• Conceptualize and execute creative solutions leveraging typography, color, layout, and illustration, while collaborating with multimedia specialists for animation, motion graphics, photography, and video.

• Present creative concepts clearly and concisely, incorporating feedback to refine and optimize outputs, ensuring alignment with business goals, channel strategy, and target audience.

• Act as a brand expert and internal consultant for the regional marketing team, ensuring all creative output adheres to brand guidelines and visual standards.

• Lead design reviews for regional campaigns and channels, providing constructive feedback to maintain consistency, clarity, and quality across all creative executions.

• Partner with the global brand team to uphold, maintain, and evolve brand guidelines, identifying opportunities to strengthen the company's visual identity.

• Educate and coach cross-functional partners and marketing team members on brand standards and best practices for creative asset utilization.

• Collaborate cross-functionally with demand generation, product marketing, digital acquisition, global communications, and sales teams to understand business objectives and deliver integrated creative solutions.

• Contribute to improving creative processes, intake management, and workflows to enhance team efficiency and output quality.

• Support overflow content creation needs and manage external partners such as agencies and creative contractors to deliver on creative requirements.

• Maintain the digital asset management (DAM) system, Brandfolder, ensuring organized and accessible brand assets.

• Bring forward new ideas, tools, and approaches to enhance creative output, including the exploration and implementation of AI and generative design tools.

• Stay current on design trends, emerging technologies, and best practices to continuously evolve the team’s creative capabilities.

📝 Enhancement Note: The responsibilities highlight a dual focus on hands-on design execution and strategic brand leadership, including process improvement and innovation with AI tools. This senior-level role requires not only creative talent but also the ability to influence and guide others.

🎓 Skills & Qualifications

Education:

• Four-year degree in visual arts, design, or a related field, or equivalent practical experience. Experience:

• Minimum of 6 years of professional graphic design experience.

• Demonstrated experience working within and evolving established brand systems.

• Proven track record of creating impactful campaigns and channel assets across both digital and print mediums.

• Experience in B2B marketing, particularly within manufacturing or engineering sectors, is preferred. Required Skills:

• Advanced proficiency in Adobe Creative Suite, with a strong emphasis on Illustrator, InDesign, and Photoshop.

• Exceptional conceptual thinking and the ability to translate complex business objectives into compelling visual narratives.

• Strong understanding of typography, color theory, layout design, and visual hierarchy.

• Expert