Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Path Robotics

Location: Columbus, Ohio

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-08-10T16:43:40

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Own the end-to-end visual output for Path Robotics' marketing initiatives, ensuring brand consistency and impact across all channels.

• Translate complex technical information and dense specifications into clear, credible, and visually compelling marketing collateral.

• Drive the visual direction for marketing campaigns and product launches, from conceptualization through execution.

• Develop and maintain Path Robotics' design system, enabling scalable brand application across the organization.

• Collaborate closely with the Head of Marketing and other creative team members to elevate the overall marketing aesthetic and effectiveness.

📝 Enhancement Note: This role is a senior individual contributor position with a strong emphasis on hands-on design execution rather than management. The "senior" aspect is defined by the depth of judgment, creative direction, and brand stewardship the candidate brings, alongside their ability to produce high-quality work independently.

📈 Primary Responsibilities

• Design and produce a wide range of marketing materials including one-pagers, spec sheets, case studies, and sales enablement collateral.

• Develop and refine visually engaging slide decks for sales pitches, executive presentations, and keynote addresses.

• Create layout designs for longer-form content such as whitepapers, reports, and printed handouts, ensuring readability and brand adherence.

• Design accurate and on-brand charts and simple data visualizations to support technical content.

• Produce optimized social graphics for platforms like LinkedIn, adapting content for various aspect ratios and platform-specific requirements.

• Design and execute email templates, web graphics, banners, and creative assets for paid advertising campaigns.

• Efficiently adapt existing creative assets into multiple formats, aspect ratios, and sizes to meet diverse marketing needs.

• Design comprehensive trade show graphics, including booth panels, banners, signage, and supporting handouts.

• Prepare production-ready print files and manage vendor relationships for proofing and printing.

• Set the visual direction for marketing campaigns and launches, and personally execute these designs from start to finish.

• Own, evolve, and maintain the company's design system, creating reusable templates to empower other teams to maintain brand consistency.

• Provide art direction and manage external design partners when necessary, ensuring quality and brand alignment.

• Proactively contribute strategic recommendations to the Head of Marketing regarding creative output and campaign direction.

• Grow into a role of brand stewardship and creative direction for the marketing function, scaling responsibilities with demonstrated capability.

• Maintain organized design files and assets within the company's digital drive.

📝 Enhancement Note: The responsibilities highlight a need for a versatile designer capable of handling both high-volume, quick-turnaround tasks and strategic, end-to-end campaign ownership. The emphasis on translating technical information and designing for B2B/industrial audiences is a key differentiator for this role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a senior-level role. However, the company emphasizes portfolio strength over formal education years.

Experience: 5+ years of professional design experience in an in-house, agency, or established freelance setting, or equivalent demonstrated ability through a strong portfolio.

Required Skills:

• Advanced proficiency in Adobe Illustrator, Photoshop, and InDesign.

• Strong command of Figma for collaborative design and component-based workflows.

• Demonstrated ability to design engaging and effective slide decks in PowerPoint or Google Slides.

• Proven experience in creating and maintaining brand systems and style guides.

• Excellent typographic skills, with a keen eye for alignment, hierarchy, and detail.

• Ability to quickly and consistently produce high-quality designs across a variety of small requests.

• Strong judgment for setting creative direction from minimal briefs and providing constructive feedback.

• Receptiveness to feedback and ability to iterate rapidly on designs.

• Proficiency in visual communication and translating complex concepts into accessible visuals. Preferred Skills:

• Familiarity with print production basics, including bleeds, color profiles, and large-format specifications.

• Experience with motion graphics or animated social asset creation using tools like After Effects.

• Prior experience designing for technical, industrial, or B2B audiences.

• Familiarity with HubSpot or other marketing automation platforms.

• Exposure to manufacturing, robotics, or engineering environments.

📝 Enhancement Note: The requirement for a "senior designer who still wants to be the one making the work" strongly suggests the company is looking for a hands-on craftsperson with deep technical design skills rather than a manager. The emphasis on judgment and the ability to work from "thin briefs" indicates a need for a proactive, self-directed designer.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong breadth of design work across various marketing collateral types (one-pagers, slide decks, social graphics, print materials).

• Include case studies demonstrating the process of translating complex technical information or dense copy into clear, visually compelling designs.

• Highlight examples of building or maintaining a design system, illustrating reusable components and brand guidelines.

• Present work that reflects an understanding of B2B or industrial audiences, emphasizing credibility and precision over pure aesthetics.

• Demonstrate proficiency in layout design under constraint, particularly for technical specifications or data-heavy content. Process Documentation:

• Evidence of workflow design and optimization in managing multiple design requests and projects.

• Examples of process implementation for preparing production-ready print files and coordinating with vendors.

• Demonstrations of how design systems facilitate efficient content creation and brand consistency for non-designers.

• Case studies showing the iterative design process and responsiveness to feedback.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evaluation tool. It should clearly articulate the candidate's design process, problem-solving abilities, and their capacity to execute high-quality work independently, especially when dealing with technical content and brand system development.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers in Columbus, Ohio, with 5-10 years of experience, the estimated salary range is approximately $85,000 - $115,000 annually. This estimate accounts for the senior individual contributor nature of the role, the specific technical and B2B focus, and the cost of living in Columbus.

Benefits:

• Daily free lunch to foster team connection and provide convenience.

• Flexible Paid Time Off (PTO) to support work-life balance.

• Comprehensive medical, dental, and vision coverage for employee health and well-being.

• Generous parental leave policy: 6 weeks fully paid, with an additional 6-8 weeks for birthing parents (12-14 weeks total).

• 401(k) retirement plan administered through Empower for long-term financial planning.

• Employee referral bonuses to incentivize team growth and reward network contributions.

Working Hours: Full-time position, typically around 40 hours per week. The company culture may offer some flexibility, but the on-site requirement and hands-on nature of the role suggest a standard professional work schedule.

📝 Enhancement Note: The salary estimate is based on aggregated data from reputable compensation platforms for similar roles in the specified location and experience level. Path Robotics' benefits package is competitive, with notable emphasis on parental leave and daily lunch, suggesting a focus on employee well-being and team cohesion.

🎯 Team & Company Context

🏢 Company Culture

Industry: Robotics, Artificial Intelligence, Manufacturing Technology. Path Robotics operates at the intersection of advanced robotics and AI, aiming to transform industries through intelligent automation. This context means the visual communication needs to convey sophistication, reliability, and cutting-edge technology.

Company Size: Small to Medium-sized. The description implies a lean, agile team where individual contributions have a significant and visible impact. This means designers can expect direct exposure to leadership and a faster pace of execution.

Founded: Path Robotics is a relatively young company, likely founded in the last decade, focusing on developing and deploying advanced AI for robots. This startup environment often fosters innovation, rapid iteration, and a strong sense of shared mission.

Team Structure:

• The marketing team is small and includes a Head of Marketing, a photo/video producer, and external design partners. This Senior Graphic Designer will be a key member of this core creative unit.

• The role reports directly to the Head of Marketing, indicating a close working relationship and direct channel for creative strategy and feedback.

• Cross-functional collaboration is expected with sales, engineering, and product teams to gather information and create accurate technical marketing materials. Methodology:

• Data-driven insights are crucial, requiring designers to understand and visualize technical specifications and performance metrics accurately.

• Workflow planning and optimization are essential due to the fast-paced environment and the need to manage multiple requests efficiently.

• Automation and efficiency practices are encouraged, especially through the development and use of a robust design system.

Company Website: https://www.path-robotics.com/

📝 Enhancement Note: Path Robotics' focus on "embodied intelligence" and transforming industries suggests a culture that values innovation, technical expertise, and practical problem-solving. The design output must reflect this: precise, credible, and forward-thinking. The small team size means the designer will have significant ownership and visibility.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is designed for an experienced designer who excels at execution and creative problem-solving, not for someone seeking to move into management. The career path is focused on deepening craft, expanding brand stewardship, and potentially taking on more strategic creative direction within the marketing function.

Reporting Structure: Reports directly to the Head of Marketing. This close reporting line provides opportunities for direct mentorship, understanding of marketing strategy, and significant influence on creative decisions.

Operations Impact: The Senior Graphic Designer's work directly impacts Path Robotics' market perception, sales enablement, and brand recognition. High-quality, credible visuals are essential for building trust with manufacturing executives, defense primes, and shipbuilders, directly supporting revenue generation and business development efforts.

Growth Opportunities:

• Skill Deepening: Opportunity to become the go-to expert for brand representation and visual communication within a rapidly growing tech company.

• Brand Stewardship: Potential to grow into a lead role for brand consistency and creative direction across all marketing efforts.

• Strategic Influence: As the company scales, the role could evolve to include more strategic input on marketing campaigns and brand initiatives, based on demonstrated impact and capability.

• Cross-Functional Expertise: Gain deep understanding of technical products and complex industries, enhancing ability to communicate sophisticated concepts visually.

📝 Enhancement Note: The growth path for this role is centered on deepening expertise and expanding influence within the design and marketing functions, rather than traditional management progression. Candidates should be motivated by craft, ownership, and the opportunity to shape the visual identity of a pioneering robotics company.

🌐 Work Environment

Office Type: On-site. The role is based in Columbus, Ohio, indicating a requirement for physical presence in the office.

Office Location(s): Columbus, Ohio. This location provides access to a vibrant city with a growing tech scene. Specific details about office accessibility or amenities would need to be confirmed with the company.

Workspace Context:

• The environment is described as one where "big, hard problems are our everyday work," suggesting a dynamic, challenging, and intellectually stimulating atmosphere.

• Collaboration is key, with the designer working closely with the Head of Marketing and a photo/video producer. The small team size fosters a close-knit working environment.

• Access to necessary design tools and technology is implied, with specific software requirements listed (Adobe Creative Suite, Figma).

Work Schedule: Full-time, standard professional hours (approximately 40 hours per week). While not explicitly stated as flexible, the "Flexible PTO" benefit suggests a general company ethos of supporting employee well-being. The on-site nature means predictable hours in the office are expected.

📝 Enhancement Note: The on-site requirement for this role is emphasized. The work environment is characterized by challenging problem-solving, direct collaboration, and a focus on producing tangible, high-impact creative work within a fast-paced setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative output.

• Portfolio Review & Discussion: A deeper dive into the candidate's portfolio with the Head of Marketing, focusing on specific projects, design process, and problem-solving approaches. Expect to discuss how you translate technical information and manage brand consistency.

• Skills Assessment/Design Challenge: A practical exercise may be given to assess design skills, speed, and ability to work within brand guidelines and technical constraints. This could involve designing a specific marketing asset or adapting existing content.

• Team/Culture Fit Interview: Meeting with other team members to assess collaboration style, communication skills, and cultural alignment with Path Robotics' values.

• Final Interview: Potentially with senior leadership to discuss strategic impact and long-term vision for the role.

Portfolio Review Tips:

• Curate your portfolio to highlight projects that best demonstrate your ability to handle technical content, B2B audiences, and brand system development.

• Prepare to walk through 2-3 key projects, explaining your design process, challenges faced, solutions implemented, and the impact of your work.

• For each project, clearly articulate the brief, your role, the tools used, and the final outcome.

• Include examples of slide decks, one-pagers, and potentially print collateral if available.

• Showcase your understanding of typography, layout, and data visualization.

• Be ready to discuss how you approach working from "thin briefs" and how you ensure accuracy and credibility in your designs. Challenge Preparation:

• Familiarize yourself with Path Robotics' current branding, website, and marketing materials to understand their visual language and target audience.

• Practice designing under time constraints, focusing on efficiency and maintaining brand consistency.

• Prepare to articulate your design decisions clearly and concisely, explaining the rationale behind your choices.

• If a technical translation challenge is presented, focus on clarity, accuracy, and visual hierarchy.

📝 Enhancement Note: The interview process will heavily rely on evaluating the candidate's portfolio and practical design skills. Candidates should be prepared to demonstrate their ability to execute sophisticated design work independently, particularly for a technical B2B audience, and to articulate their process and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logos, icons, and detailed illustrations.

• Adobe Photoshop: Crucial for image editing, manipulation, and creating raster-based graphics.

• Adobe InDesign: The primary tool for layout design, long-form documents (whitepapers, reports), brochures, and print collateral.

• Figma: Required for collaborative design, UI elements, prototyping, and building/maintaining the design system.

• PowerPoint / Google Slides: Necessary for designing and delivering presentations, not just static mockups.

Analytics & Reporting: While not a primary design tool, understanding how design impacts metrics (e.g., click-through rates on ads, engagement on social media) is beneficial. The designer will likely work with data visualizations created by others or be asked to make them.

CRM & Automation:

• HubSpot (or similar): Familiarity is a plus, suggesting potential integration of designed assets into marketing campaigns managed through a CRM/marketing automation platform. Understanding how designed elements function within these systems (e.g., email templates) is advantageous.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma is non-negotiable. The ability to design within presentation software (PowerPoint/Google Slides) is also a key requirement, distinguishing this role from pure UI/UX design. Familiarity with marketing platforms like HubSpot is a strong plus.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Excellence: A deep commitment to producing high-quality, precise, and effective design work.

• Innovation & Problem-Solving: Embracing challenges and finding creative solutions for complex visual communication needs.

• Collaboration & Humility: Working effectively with others, valuing diverse perspectives, and contributing to a supportive team environment.

• Data-Driven Approach: Understanding the importance of data in informing design decisions and measuring impact.

• Credibility & Precision: Ensuring all visual communications accurately represent technical capabilities and build trust with a sophisticated audience.

Collaboration Style:

• Close, hands-on collaboration with the Head of Marketing and photo/video producer.

• Openness to feedback and rapid iteration cycles.

• Willingness to brief and art direct external partners, maintaining a high bar for quality.

• Proactive communication and contribution of ideas, not just execution of tasks.

• A culture that encourages unique thinking and values the contributions of each team member.

📝 Enhancement Note: The company values are centered around solving hard problems collaboratively with a focus on technical excellence and innovation. The design team's culture likely emphasizes pragmatism, efficiency, and a shared commitment to elevating the company's brand through impactful visuals.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Complexity: The primary challenge is translating dense, technical information (spec sheets, engineering details) into clear, accurate, and visually appealing marketing collateral for a sophisticated B2B audience.

• Balancing Speed and Quality: Working in a fast-paced environment with frequent requests while maintaining high design standards and brand consistency.

• Brand Stewardship: Evolving and maintaining a design system that scales effectively and ensures brand integrity across an organization where not everyone is a designer.

• Creative Direction from Thin Briefs: Independently determining the visual direction and execution plan from minimal input, requiring strong judgment and proactivity.

Learning & Development Opportunities:

• Advanced Design Skills: Deepen expertise in areas like technical illustration, data visualization, and print production for industrial applications.

• Brand Strategy: Grow into a more strategic role in shaping the company's visual identity and brand narrative.

• Industry Knowledge: Gain profound understanding of the robotics, AI, and manufacturing sectors, enhancing ability to communicate effectively within these domains.

• Mentorship: Learn directly from the Head of Marketing and collaborate with experienced professionals.

📝 Enhancement Note: The challenges are significant but present clear opportunities for growth. Candidates who thrive on solving complex problems and are motivated by tangible impact will find this role rewarding. The growth opportunities are geared towards deepening expertise and expanding strategic influence in visual communication.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate highly technical information into a clear and compelling visual. What was your process, and what was the outcome?" (Focus on process, tools, and impact).

• "How do you approach building or maintaining a design system for a company, especially when others outside of design will be using it?" (Highlight your experience with scalability, documentation, and user-friendliness).

• "Imagine you receive a brief with very little detail for a new marketing campaign. How do you proceed to develop the creative direction and execute the assets?" (Demonstrate your proactivity, judgment, and research skills). Company & Culture Questions:

• "What interests you about Path Robotics and our mission in embodied intelligence and robotics?" (Showcase research into the company's technology and market position).

• "How do you ensure your design work is credible and precise for a technical B2B audience, rather than just decorative?" (Align your approach with Path's audience and industry needs).

• "Describe your ideal collaboration style with a marketing lead and other creative team members." (Emphasize teamwork, receptiveness to feedback, and clear communication). Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by demonstrating your problem-solving process.

• Storytelling: For each key project, tell a story: the problem, your solution, your process, and the results.

• Visuals: Ensure your presentation is visually polished and on-brand, reflecting your own design capabilities.

• Technical Detail: Clearly explain your role, the software used, and any specific technical considerations you addressed.

• B2B Focus: Highlight any projects that specifically demonstrate your experience with B2B or industrial audiences.

📝 Enhancement Note: Interviewers will be looking for a designer who is not only technically proficient but also a strategic thinker, a strong communicator, and a proactive problem-solver. Your portfolio presentation is your primary opportunity to showcase these qualities.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Path Robotics careers portal.

• Portfolio Customization: Tailor your online portfolio or PDF submission to prominently feature projects that align with the requirements: technical translation, B2B audience design, slide deck creation, and brand system examples. Ensure it's easily navigable and visually appealing.

• Resume Optimization: Update your resume to highlight 5+ years of relevant professional design experience, emphasizing skills in Adobe Creative Suite, Figma, PowerPoint/Google Slides, and any experience with print production or B2B marketing. Quantify achievements where possible (e.g., "Designed X assets per week," "Contributed to Y campaigns").

• Prepare for Portfolio Walkthrough: Be ready to discuss specific projects from your portfolio in detail during interviews, explaining your design process, problem-solving approach, and the impact of your work. Practice articulating your design rationale clearly and concisely.

• Company Research: Thoroughly research Path Robotics' mission, technology, target markets, and current branding. Understand their competitive landscape and the challenges they aim to solve. This will enable you to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.