Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: ISMG Careers (in partnership with Xtra-Mile)

Location: Ra'anana, Center District, Israel

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-06T15:19:05

Experience Level: 5-10 years

Remote Status: Hybrid (Specific office days not detailed)

🚀 Role Summary

• Drive the visual strategy and execution of B2B marketing campaigns through expert graphic design.

• Champion brand consistency and visual identity across all digital and print marketing touchpoints.

• Collaborate with cross-functional teams to translate complex business requirements into compelling user-centered designs.

• Develop engaging web pages, landing pages, and presentation decks that effectively communicate technical, strategic, and textual messages.

• Leverage data-driven insights from market research and A/B testing to inform and optimize design solutions.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, indicating a need for significant autonomy, strategic input, and the ability to mentor or guide junior designers if applicable. The partnership with Xtra-Mile suggests a dynamic, agency-like environment with exposure to diverse B2B marketing challenges and client needs. The hybrid work arrangement implies a blend of in-office collaboration and remote flexibility.

📈 Primary Responsibilities

• Design and optimize a wide range of advertising and marketing materials, including digital banners, event collateral, newsletters, landing pages, and social media graphics.

• Ensure strict adherence to brand guidelines, maintaining visual consistency and a cohesive brand voice across all company projects and campaigns.

• Partner with management and cross-functional teams to translate business objectives into actionable design use cases and high-level customer experience requirements.

• Create user-centered web pages and landing pages, meticulously considering target audience, purpose, and the effective delivery of technical, strategic, and textual information.

• Collaborate with non-design stakeholders (e.g., Product Marketing, DevRel, Demand-Generation, Web Development) to co-create and execute deliverables such as websites, product diagrams, and technical data sheets.

• Develop visually compelling and strategically sound presentation decks, tailoring the design to effectively convey complex messages to various audiences.

• Apply user-centered design principles, informed by market research, user feedback, and A/B testing data, to create intuitive and effective designs.

• Work closely with diverse teams to ensure a seamless and delightful user experience across all customer touchpoints.

• Contribute to the conceptualization and development of creative strategies and design rationales, demonstrating strong 'concept cracking' abilities.

• Manage multiple design projects simultaneously, ensuring timely delivery and accurate tracking of project status in a fast-paced environment.

📝 Enhancement Note: The responsibilities highlight a broad scope of design work, extending beyond traditional graphic design to encompass UI/UX principles for web assets and strategic communication through presentations. The emphasis on collaboration with non-designers and translating business requirements into design solutions points to a role that requires strong communication and strategic thinking in addition to creative skills.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, or a related design field, OR equivalent commensurate industry experience. Experience:

• Minimum of 5 years of professional graphic design experience, with a strong visual design background.

• Proven track record of successful project contributions, clearly demonstrated through a personal portfolio.

• Experience in designing for both digital and print mediums, including online campaigns, social media content (organic and promoted), booths, and roll-up displays.

• Experience collaborating with multidisciplinary teams on technical implementation projects. Required Skills:

• Advanced proficiency in Adobe Creative Cloud: Photoshop, Illustrator, InDesign, etc.

• Expertise in UI/UX design principles and tools: Specifically Figma.

• Strong visual design and composition skills: Ability to create impactful and aesthetically pleasing designs.

• Brand Consistency Management: Ability to understand and maintain brand guidelines across diverse assets.

• User-Centered Design: Demonstrated ability to design based on user needs, research, and data.

• High working proficiency in English: Essential for clear communication and collaboration.

• Adaptability and Flexibility: Ability to thrive in a fast-paced environment and manage competing priorities.

• Accountability and Deadline Management: Proven ability to meet tight deadlines and manage project timelines effectively.

Preferred Skills:

• Motion Design Proficiency: Experience with After Effects and AI video tools is a significant advantage.

• Web Design & Optimization: Experience creating and optimizing web pages and landing pages.

• Presentation Design: Skill in creating impactful presentation decks.

• Creative Concept Development: Strong 'concept cracking' skills and ability to articulate design rationale.

• Data-Driven Design: Experience utilizing A/B testing and market research to inform design decisions.

📝 Enhancement Note: The requirement for Figma and Adobe Creative Cloud is critical. The "5-10 years" AI-derived experience level suggests that candidates should have a robust portfolio showcasing leadership in design projects, strategic thinking, and a deep understanding of user-centered methodologies. The mention of "concept cracking" implies a need for creative problem-solving and innovative idea generation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive personal portfolio showcasing a minimum of 5 years of design work, with a clear emphasis on direct contributions to multiple projects.

• Portfolio pieces should demonstrate a strong visual design background and expertise in UI/UX design.

• Inclusion of case studies or detailed project descriptions that highlight the problem, your role, the design process, and the measurable impact or outcomes of your work.

• Examples of designs for both digital (web, social media, online campaigns) and print mediums (booths, roll-ups).

• Demonstrations of brand consistency applied across various assets for a single brand or campaign. Process Documentation:

• Showcase examples of your user-centered design process, detailing how you incorporate research, user feedback, and data (like A/B testing) into your design iterations.

• Present how you have collaborated with non-designers or multidisciplinary teams to bring technical projects to fruition.

• Include examples of how you have translated business requirements or technical information into clear, effective visual communications (e.g., diagrams, tech sheets, web pages).

• Demonstrate your ability to manage multiple projects simultaneously, including how you track progress, prioritize tasks, and meet deadlines.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is paramount. It needs to go beyond just showcasing aesthetics; it must articulate the strategic thinking, problem-solving approach, and impact of the designs. Candidates should be prepared to discuss their process in detail, focusing on how their design decisions addressed specific business or user needs, especially in a B2B marketing context.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Graphic Designers in Israel with 5-10 years of experience, a typical salary range would be between ₪20,000 to ₪35,000 per month (approximately $5,500 - $9,500 USD per month, subject to exchange rates). This estimate considers the cost of living in Ra'anana and the specialized skills required (UI/UX, Figma, Adobe CC, motion design). Benefits:

• Limited-term employment with potential for permanent conversion: Offers a trial period with the possibility of long-term career stability.

• Health Insurance: Comprehensive medical coverage is standard for full-time roles in Israel.

• Paid Time Off: Includes vacation days, sick leave, and public holidays as per Israeli labor law.

• Professional Development: Opportunities for training, workshops, and potentially conference attendance to enhance skills in areas like motion design or advanced UI/UX.

• Hybrid Work Model: Flexibility to balance in-office collaboration with remote work.

• Collaborative Work Environment: Exposure to a dynamic B2B marketing agency setting with a diverse team.

• Potential for exposure to international clients and projects. Working Hours:

• Standard full-time work week, typically 40 hours per week.

• The hybrid arrangement may allow for some flexibility in daily start/end times, but specific details would need to be confirmed.

📝 Enhancement Note: The salary range is an estimate for the Ra'anana, Israel market for a senior-level design role with specialized skills. Benefits are assumed based on typical Israeli employment practices for full-time positions. The limited-term nature of the initial employment is a key factor to consider.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing and Advertising (B2B focus), Technology Services (ISMG)

Company Size: ISMG is part of a larger entity with Xtra-Mile, suggesting a medium to large organization with established processes and a global reach. The specific team size for this role is not detailed but is described as a "diverse team" and a "think tank."

Founded: ISMG was founded in 2010, and Xtra-Mile is also an established global B2B marketing agency. This indicates a company with significant experience and a stable market presence.

Team Structure:

• The role is within the marketing team, working closely with a "diverse team" and a "think tank."

• Collaboration extends across multiple departments including Product Marketing, DevRel, Demand-Generation, and Web Development.

• The role involves partnering with management and collaborating with non-designers, indicating a flat or matrixed organizational structure where cross-functional input is valued. Methodology:

• Holistic Lifecycle Model: Xtra-Mile's approach focuses on creating synergistic relationships and a 360-degree brand image.

• User-Centered Design: Emphasis on designing based on market research, A/B testing, and data sources to create positive user experiences.

• Data-Driven Marketing: The role requires leveraging data to inform design decisions and optimize campaign performance.

• Agile/Iterative Design: Working on multiple projects simultaneously and meeting tight deadlines suggests an agile approach to project management and design execution.

Company Website: https://apply.ismg.careers, https://ismg.io/, https://xtra-mile.co/

📝 Enhancement Note: The integration of ISMG and Xtra-Mile signifies a robust marketing agency environment. The culture likely values innovation, client-centricity, and a data-driven approach to marketing and design. The "think tank" aspect suggests an environment that encourages creative problem-solving and strategic brainstorming.

📈 Career & Growth Analysis

Operations Career Level: Senior Graphic Designer. This level implies a strong command of design principles, significant project ownership, and the ability to contribute strategically to marketing initiatives. It often involves mentoring junior designers and acting as a subject matter expert for visual communications.

Reporting Structure: The role reports to management and collaborates with various teams. The specific reporting manager is not detailed, but the structure emphasizes cross-functional interaction rather than a strict hierarchical reporting line for day-to-day tasks.

Operations Impact: The graphic designer's impact is crucial for the success of B2B marketing campaigns. Through effective visual communication, they directly influence brand perception, lead generation, customer engagement, and the overall effectiveness of marketing materials. Their work supports demand generation, product marketing, and developer relations efforts by creating compelling assets that resonate with target audiences.

Growth Opportunities:

• Permanent Conversion: The initial limited-term employment offers a clear path to long-term career stability and integration into the company.

• Skill Specialization: Opportunities to deepen expertise in motion design, advanced UI/UX, or specific B2B marketing design niches.

• Leadership Development: Potential to lead design projects, mentor junior designers, and contribute to design strategy as a senior team member.

• Broader Marketing Exposure: Involvement in a "think tank" and collaboration across various marketing functions can broaden understanding of the full marketing lifecycle.

• Client Interaction: Potential to work on diverse client projects, enhancing adaptability and portfolio breadth.

📝 Enhancement Note: The "Senior" title and the potential for permanent employment are key indicators of growth potential. The role offers a chance to move beyond execution to strategic design thinking within a B2B marketing context.

🌐 Work Environment

Office Type: Hybrid work model. This indicates a combination of in-office collaboration and remote work flexibility.

Office Location(s): Ra'anana, Israel. This location provides access to a hub of technological and business activity in Israel.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with diverse teams, suggesting an open or semi-open office layout designed to facilitate communication and teamwork.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Cloud, Figma) and potentially other collaboration tools.

• Creative Atmosphere: Likely a dynamic and visually stimulating workspace conducive to creative work, with opportunities for brainstorming and idea sharing.

• Fast-Paced: The environment is described as fast-paced, requiring efficient workflow and strong organizational skills.

Work Schedule:

• Full-time, typically 40 hours per week.

• The hybrid nature may offer some flexibility, but specific in-office days and hours would need to be clarified during the interview process.

📝 Enhancement Note: The hybrid model is a significant factor for work-life balance. Candidates should inquire about the specific expectations for in-office days and the company's approach to flexible scheduling within the hybrid framework.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess qualifications and design quality.

• Portfolio Presentation & Discussion: A key stage where you'll present your portfolio, discuss your design process, highlight your contributions, and answer questions about your experience. Be prepared to walk through case studies demonstrating problem-solving and user-centered design.

• Technical/Skills Assessment: May involve a design challenge or test to evaluate proficiency in Figma, Adobe Creative Cloud, and your ability to meet specific design requirements within a timeframe.

• Cross-functional Interviews: Conversations with team members from Product Marketing, Demand Generation, or Web Development to assess collaboration skills and understanding of their needs.

• Management Interview: Discussion with hiring management to assess cultural fit, strategic thinking, and alignment with the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent your skills and experience relevant to B2B marketing, UI/UX, and brand consistency.

• Highlight Your Role: Clearly articulate your specific contributions, especially in projects involving collaboration or complex problem-solving. Use "I" statements for your direct actions and "we" for team efforts.

• Showcase Process: For each project, detail your thought process, research methods, design iterations, and how you incorporated user feedback or data.

• Quantify Impact: Whenever possible, include metrics or outcomes that demonstrate the success of your designs (e.g., increased conversion rates, improved engagement, positive user feedback).

• Tailor to the Role: Emphasize projects that align with the responsibilities outlined, such as digital campaign assets, web pages, and presentation decks.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and constraints.

• Time Management: Allocate your time wisely between conceptualization, design execution, and refinement.

• Articulate Rationale: Be ready to explain your design choices and how they address the challenge's requirements. Focus on user-centered principles and strategic marketing goals.

• Technical Proficiency: Ensure you are comfortable using Figma and other relevant tools under timed conditions.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge highlights the practical, skills-based nature of this hiring process. Candidates should prepare a compelling narrative around their design work, focusing on impact and process.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite for graphic design, including Photoshop, Illustrator, InDesign.

• Figma: Critical for UI/UX design, prototyping, and collaborative design workflows.

• Motion Design Tools (Preferred): After Effects, AI video tools for animation and video content.

Analytics & Reporting:

• While not directly a design tool, understanding and utilizing data from analytics platforms (e.g., Google Analytics, marketing automation platform analytics) to inform design decisions is advantageous. Experience with A/B testing platforms is also a plus. CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms can provide context for the types of marketing materials being designed and their intended use in lead nurturing and customer journeys. Other Potential Tools:

• Project management software (e.g., Asana, Trello, Jira) for tracking project status.

• Presentation software (e.g., PowerPoint, Google Slides, Keynote) for creating decks.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Experience with motion design tools is a strong differentiator. Candidates should be prepared to discuss how they leverage design tools for efficiency and collaboration.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong commitment to understanding and serving the needs of the target audience through thoughtful design.

• Brand Integrity: Dedication to maintaining a consistent and compelling brand identity across all touchpoints.

• Collaboration & Teamwork: Valuing diverse perspectives and working effectively with cross-functional teams to achieve shared goals.

• Creativity & Innovation: Encouraging new ideas, exploring innovative design solutions, and pushing creative boundaries.

• Data-Driven Decision Making: Using insights from research and analytics to guide design strategy and optimize outcomes.

• Accountability & Excellence: Taking ownership of projects, delivering high-quality work, and meeting deadlines reliably.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with marketing, product, and development teams to ensure design aligns with business objectives and technical feasibility.

• Open Communication: Fostering an environment where ideas can be shared freely, and constructive feedback is welcomed.

• Partnership Approach: Working alongside non-designers to co-create solutions, providing design expertise and guidance.

• Iterative Improvement: Embracing feedback loops to refine designs and ensure optimal results.

📝 Enhancement Note: The culture likely emphasizes a blend of creative freedom and structured execution, driven by a focus on B2B marketing effectiveness and user experience. The "think tank" aspect suggests a culture that values proactive contribution and strategic thinking.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: Ensuring that design solutions are both aesthetically appealing and strategically aligned with marketing goals and target audience needs.

• Managing Multiple Projects and Tight Deadlines: Effectively prioritizing tasks and maintaining high quality under pressure in a fast-paced agency-like environment.

• Translating Technical/Complex Information into Visuals: Simplifying complex technical or strategic concepts into easily understandable and engaging designs for diverse audiences.

• Maintaining Brand Consistency Across Diverse Campaigns: Upholding brand integrity while adapting designs for various platforms and campaign objectives.

• Adapting to Evolving Design Trends and Technologies: Staying current with new design tools, techniques, and platform requirements.

Learning & Development Opportunities:

• Advanced Design Tool Training: Opportunities to deepen expertise in Figma, Adobe Creative Suite, and explore motion graphics or AI-powered design tools.

• B2B Marketing Strategy Immersion: Gaining a deeper understanding of B2B marketing principles, demand generation, and product marketing through cross-functional collaboration.

• User Experience (UX) Specialization: Developing advanced UX skills and participating in user research and testing initiatives.

• Industry Conferences and Workshops: Access to events focused on graphic design, UI/UX, and digital marketing trends.

• Mentorship: Potential to be mentored by senior design leaders or to mentor junior designers, fostering leadership skills.

📝 Enhancement Note: The challenges presented are typical for a senior-level role in a dynamic marketing environment. The growth opportunities are geared towards enhancing both design craft and strategic marketing acumen.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating complex business requirements into visual designs for a B2B audience?" (Prepare to discuss your process for discovery, ideation, and execution, referencing specific tools like Figma for user flows or wireframes).

• "Describe a time you had to maintain brand consistency across multiple, very different marketing campaigns. What was your strategy?" (Focus on your understanding of brand guidelines and your methods for ensuring uniformity).

• "Walk us through a challenging project where you had to collaborate closely with non-designers to achieve a successful outcome. What were the challenges, and how did you overcome them?" (Highlight your communication, negotiation, and problem-solving skills).

• "How do you incorporate user feedback and data (like A/B testing results) into your design process?" (Provide concrete examples of how data informed your design decisions and led to improvements). Company & Culture Questions:

• "What interests you about Xtra-Mile and ISMG's approach to B2B marketing?" (Research their holistic lifecycle model and 360-degree brand image concept).

• "How do you see yourself contributing to a 'think tank' environment?" (Emphasize your proactive idea generation and collaborative spirit).

• "Describe your ideal work environment and how you handle working in a fast-paced, deadline-driven setting." (Align your answer with the hybrid model and the description of the role). Portfolio Presentation Strategy:

• Storytelling: Frame each project as a story: the problem, your role, your process, the solution, and the impact.

• Focus on Impact: Clearly articulate the results or benefits of your designs. Quantify where possible.

• Demonstrate Process: Show wireframes, sketches, user flows, and iterations to illustrate your thought process and problem-solving.

• Highlight Collaboration: Point out instances where you worked with others, especially non-designers, to achieve project goals.

• Technical Proficiency: Be ready to discuss your tool choices (Figma, Adobe CC) and why you selected them for specific tasks.

📝 Enhancement Note: Interview preparation should focus on showcasing strategic thinking, collaborative capabilities, and a user-centered design approach, all within the context of B2B marketing.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on apply.ismg.careers.

• Customize your resume: Tailor your resume to highlight your 5+ years of experience, proficiency in Figma and Adobe Creative Cloud, and specific achievements in digital and print design for marketing campaigns. Use keywords from the job description.

• Prepare your portfolio: Ensure your portfolio is up-to-date, showcases a diverse range of relevant work (digital, print, UI/UX), and clearly articulates your role and impact in each project.

• Practice your portfolio presentation: Be ready to verbally walk through 2-3 key projects, explaining your design process, challenges, and outcomes.

• Research ISMG and Xtra-Mile: Understand their company mission, values, and their unique B2B marketing approach to articulate your interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.