Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Inspire

Location: Colombia Support Center, Colombia

Job Type: Full time

Category: Creative & Media / Art & Design

Date Posted: 2026-08-06

Experience Level: 5-10 years

Remote Status: Hybrid (Office-based with virtual collaboration)

🚀 Role Summary

• Lead the creative vision and execution for iconic restaurant brands across diverse platforms, ensuring strategic alignment and brand integrity.

• Mentor and guide junior designers and copywriters, fostering a culture of high-quality creative output and cross-functional collaboration.

• Independently manage multiple projects, timelines, and priorities within a fast-paced, evolving creative environment, with a focus on timely delivery.

• Leverage AI-supported tools and workflows to enhance efficiency, reduce repetitive tasks, and elevate creative thinking and output.

• Serve as a key communicator and collaborator within a globally distributed team, adept at navigating cross-cultural and cross-time zone dynamics.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer within Maverick Studios, Inspire Brands' in-house agency. The emphasis on AI-supported workflows, cross-cultural communication, and a "startup mindset" indicates a dynamic and forward-thinking operational environment. The hybrid nature suggests a need for strong self-management and virtual collaboration skills.

📈 Primary Responsibilities

• Design compelling, brand-forward creative assets across print, digital, point-of-purchase (POP), events, sales collateral, and social media channels, ensuring strategic relevance and adherence to brand standards.

• Review and provide constructive feedback on the work of junior designers and copywriters to uphold design quality, clarity, and creative strength across all deliverables.

• Collaborate closely with internal creatives, producers, and brand marketing teams to conceptualize and execute design solutions from initial ideation through final rollout.

• Foster effective cross-cultural communication and collaboration with global team members and stakeholders, ensuring clear, proactive, and professional exchanges in both written and verbal formats.

• Independently manage and prioritize workload across multiple concurrent projects, proactively identify and communicate risks, adapt to shifting project needs, and ensure consistent, on-time delivery of all creative assets.

• Actively explore, test, and integrate AI-supported tools and emerging technologies into creative workflows to boost efficiency, automate repetitive tasks, and enable higher-value creative problem-solving while maintaining brand integrity.

• Support creative leadership by contributing to photo and video shoot direction, and by producing supporting documents and visual references essential for content creation.

• Develop and refine design templates, systems, and repeatable visual frameworks to scale great design solutions and ensure consistency across the brand portfolio.

• Coordinate revisions and manage the delivery of creative assets with project managers and stakeholders, adeptly juggling multiple assignments with speed and accuracy.

• Organize, maintain, and archive graphic files, toolkits, and brand assets efficiently to ensure clean handoffs and easy accessibility for the entire team.

• Optimize project organization and workflow through the effective use of project management tools, clear briefs, team collaboration, and emerging technologies to ensure adaptability and smooth progression through review cycles.

📝 Enhancement Note: The responsibilities highlight a blend of core design execution, leadership in quality control and mentoring, strategic integration of AI, and robust project management skills. The emphasis on cross-cultural communication and adaptability suggests the role requires strong interpersonal and organizational capabilities beyond traditional design tasks.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Graphic Designer role.

Experience: 5–10 years of professional graphic design experience, with a strong preference for experience within an in-house creative team or a fast-paced agency environment. Experience working with food, beverage, or retail brands is considered a significant advantage.

Required Skills:

• Expert proficiency in Adobe Creative Cloud suite, particularly Photoshop, InDesign, and Illustrator, for creating high-impact visuals.

• Demonstrated excellence in layout, color theory, typography, visual storytelling, and cross-channel campaign design, as evidenced by a strong portfolio.

• Proven ability to manage workload, timelines, and priorities independently across multiple projects in a dynamic environment.

• Strong cross-cultural communication skills, with the ability to articulate ideas, present work, and provide updates clearly across different countries, time zones, and cultures.

• Collaborative and team-oriented mindset, with a positive attitude, openness to feedback, and a drive to uplift the creative process and team members.

• Problem-solving aptitude with the ability to think through design challenges, identify smart solutions, and guide execution at a high level.

• AI-curiosity and a proactive approach to exploring and integrating AI tools and automation into creative workflows responsibly.

• Highly organized, self-motivated, and accountable with the ability to manage deliverables with minimal oversight. Preferred Skills:

• Experience with project management platforms such as Workfront, Jira, or Monday.com.

• Familiarity or experience with motion graphics software like After Effects.

• Experience with digital design tools such as Adobe XD.

• Basic video editing skills using software like Premiere.

• Experience working with food, beverage, or retail brands.

• Experience building and refining design systems, templates, and repeatable visual frameworks.

📝 Enhancement Note: The qualifications emphasize a blend of technical design skills, project management, communication, and a forward-looking embrace of AI. The preference for specific industry experience and project management tools suggests a need for candidates who can quickly integrate into the existing operational framework and contribute to brand-specific initiatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5-10 years of professional design work, with a strong emphasis on strategic and impactful creative execution across various media.

• Demonstrations of best-in-class layout, color application, typography, and visual storytelling capabilities.

• Case studies or examples of cross-channel campaign work that illustrate brand alignment and measurable impact.

• Evidence of experience in designing for print, digital, POP, events, sales collateral, and social media platforms.

• Examples of work that highlight brand consistency and adherence to brand standards, particularly within the food, beverage, or retail sectors if applicable. Process Documentation:

• Include examples or descriptions of how you have managed and organized graphic files, toolkits, and brand assets for efficient team access and handoffs.

• Showcase experience in building and refining templates, design systems, and repeatable visual frameworks to scale creative output and ensure consistency.

• Provide insights into how you have utilized project management tools (e.g., Workfront, Jira, Monday) to manage workload, timelines, and priorities across multiple projects.

• Illustrate your approach to integrating AI-supported tools and workflows into creative processes to enhance efficiency and elevate creative thinking.

📝 Enhancement Note: The portfolio requirements are geared towards demonstrating not just aesthetic skill but also process management, system thinking, and adaptability to evolving creative technologies and workflows. Candidates should prepare to articulate their contributions to efficiency and scalability through their past work.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers with 5-10 years of experience in a major metropolitan area with a significant international presence, and considering the hybrid work model, a competitive salary range in Colombia would likely fall between COP 60,000,000 and COP 100,000,000 annually. This range is an estimate and can vary based on specific skills, portfolio strength, and final negotiation.

Benefits:

• Comprehensive health and wellness programs, potentially including medical, dental, and vision insurance.

• Opportunities for professional development, including access to training, workshops, and potentially conferences related to design and AI.

• Paid time off, including vacation days, sick leave, and national holidays.

• Retirement savings plan or pension contributions.

• Employee discount programs for Inspire Brands' restaurant portfolio.

• Potential for performance-based bonuses or incentives.

• Collaborative work environment with opportunities to shape the visual identity of iconic brands.

Working Hours: The role is full-time, typically requiring 40 hours per week. While based in the Bogotá office, there is an expectation of virtual collaboration with U.S.-based partners, necessitating flexibility and availability during overlapping work hours.

📝 Enhancement Note: Salary estimation is based on broad Colombian market data for senior creative roles and adjusted for the hybrid/global collaboration context. Benefits are standard for large corporations but tailored to highlight aspects relevant to creative professionals and those working in a distributed team environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage / Restaurant Operations. Inspire Brands operates a diverse portfolio of iconic restaurant chains, positioning Maverick Studios as a central creative hub for brand marketing and visual identity development.

Company Size: Inspire Brands is a large, multi-brand corporation with hundreds of thousands of employees worldwide, indicating a robust organizational structure and significant resources. Maverick Studios, as its in-house agency, likely operates with the agility of a creative studio while benefiting from corporate backing.

Founded: Inspire Brands was formed through various acquisitions and consolidations, with its most recent significant formation in 2018. This relatively recent consolidation suggests a dynamic, evolving company culture focused on growth and integration.

Team Structure:

• The Maverick Studios team is a globally distributed creative agency within Inspire Brands, comprising specialists in design, video, photography, and more.

• The Senior Graphic Designer will report into a Creative Director or Design Lead, with a dotted line to project managers and brand marketing teams.

• Collaboration is key, with frequent interaction with junior creatives, copywriters, producers, and brand stakeholders across different countries and time zones. Methodology:

• Data-Driven Creativity: While creativity is paramount, the role emphasizes strategic design rooted in brand standards and consumer insights, suggesting data informs creative decisions.

• Agile Workflow: The "fast-moving, evolving creative environment" and "startup mindset" point towards agile project management methodologies, emphasizing adaptability and iterative processes.

• AI Integration: A proactive approach to integrating AI tools for efficiency and enhanced creative output is a core methodological expectation.

Company Website: https://www.inspirebrands.com/

📝 Enhancement Note: The company context emphasizes a large, dynamic organization with a strong focus on brand building through its in-house agency. The "startup mindset" within a large corporation suggests an environment that values innovation, adaptability, and a results-oriented approach.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior level role within the creative operations function, indicating a significant level of autonomy, responsibility, and leadership potential. It requires not only strong individual contributor skills but also the capacity to mentor others and influence creative quality and process.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director or Design Lead within Maverick Studios. They will collaborate closely with project managers, brand managers, and potentially other senior creatives and producers.

Operations Impact: The Senior Graphic Designer's work directly impacts the visual identity, brand perception, and marketing effectiveness of Inspire Brands' portfolio of iconic restaurant chains. Their ability to deliver strategic, high-quality creative assets contributes to brand recognition, customer engagement, and ultimately, business growth.

Growth Opportunities:

• Leadership Development: Potential to move into a Lead Designer, Art Director, or Creative Director role, managing larger projects and teams.

• Specialization: Opportunity to deepen expertise in specific areas like brand systems, motion graphics, or AI-driven creative workflows.

• Cross-Brand Exposure: Gaining experience across a diverse portfolio of well-known brands, offering broad industry exposure and skill diversification.

• Process Improvement Leadership: Taking ownership of refining and optimizing creative workflows, particularly in the integration of new technologies like AI.

📝 Enhancement Note: The role is positioned as a significant step in a creative career, offering opportunities for both technical and leadership growth within a major brand organization. The emphasis on AI and process optimization suggests a path for those interested in the operational side of creative execution.

🌐 Work Environment

Office Type: The role is based in the company's Bogotá, Colombia office. This office serves as a hub for local operations and a key point of connection for the globally distributed creative team.

Office Location(s): Colombia Support Center, Bogotá, Colombia. This location likely offers a professional office environment conducive to focused work and team collaboration.

Workspace Context:

• The workspace is designed for hybrid work, requiring comfort with both in-office collaboration and virtual engagement with remote team members.

• Access to standard office technology, design software, and collaborative platforms is expected.

• Opportunities for in-person interaction with local colleagues and virtual collaboration with U.S.-based partners are integral to the daily workflow.

• The environment encourages a blend of independent work and team-based creative problem-solving.

Work Schedule: A standard full-time schedule (approximately 40 hours per week) is expected. Flexibility will be required to accommodate overlapping work hours with U.S.-based teams, ensuring effective communication and project coordination across time zones.

📝 Enhancement Note: The work environment is characterized by a hybrid model with a strong emphasis on virtual collaboration. Candidates should be prepared for a blend of in-office and remote work, with clear expectations for communication and availability across different geographical locations and time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where you will present your portfolio, highlighting key projects, your design process, and your approach to challenges. Expect questions about your role in each project, your strategic thinking, and your understanding of brand consistency.

• Skills Assessment: Potential for a practical design exercise or a case study to evaluate your technical skills, creative problem-solving abilities, and proficiency with design tools. This may involve a brief to be completed within a set timeframe.

• Cross-Cultural Collaboration & AI Integration Discussion: Interviews will likely focus on your ability to work effectively with a global team, manage priorities independently, and your curiosity and experience with AI tools in creative workflows.

• Final Interview: A conversation with hiring managers or senior leadership to assess cultural fit, long-term potential, and alignment with Inspire Brands' values.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your Senior-level capabilities, strategic thinking, and versatility across different media and brands. Prioritize work relevant to food, beverage, or retail if possible.

• Showcase Process: For each project, clearly articulate the brief, your role, your design process, challenges encountered, solutions implemented, and the outcome or impact.

• Highlight AI Integration: If you have examples of using AI tools to enhance efficiency or creativity, be prepared to showcase and discuss them.

• Quantify Impact: Where possible, include metrics or data to demonstrate the effectiveness of your designs.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether digital or physical.

Challenge Preparation:

• Be ready for a design challenge that may involve creating assets for a specific brand or addressing a marketing objective.

• Practice articulating your creative process, rationale, and how you would approach a real-world design problem under time constraints.

• Prepare to discuss how you would manage feedback, revisions, and collaborate with stakeholders.

• Think about how you would integrate AI tools into the suggested solution.

📝 Enhancement Note: The application process emphasizes a thorough evaluation of design skills, strategic thinking, collaboration, and adaptability to new technologies. Candidates should be prepared to actively demonstrate their capabilities through their portfolio and potential design exercises.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency required, specifically Photoshop, InDesign, and Illustrator.

• Project Management: Familiarity with Workfront, Jira, or Monday.com is highly preferred.

• Motion Graphics: Experience with After Effects is a bonus.

• Digital Design: Experience with Adobe XD is a plus.

• Video Editing: Basic proficiency with Premiere is beneficial.

Analytics & Reporting: While not a primary function, understanding how design impacts key metrics (e.g., engagement rates, conversion rates) is valuable. This might involve familiarity with tools used by marketing teams to report on campaign performance.

CRM & Automation: Not directly applicable to this design role, but an understanding of how marketing automation platforms might utilize design assets could be beneficial.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard design software, with a strong preference for project management tools that facilitate workflow and collaboration within a large organization. The inclusion of AI tools indicates a forward-looking approach to creative technology.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce award-winning, impactful work that pushes creative boundaries.

• Collaboration: A team-first approach where individuals support each other, share knowledge, and work cohesively across disciplines and geographies.

• Boldness & Risk-Taking: Encouragement to embrace bold ideas, think differently, and take calculated risks to achieve exceptional results.

• Excellence & Detail-Orientation: A commitment to delivering best-in-class creative solutions with meticulous attention to detail and brand consistency.

• Adaptability & Agility: A willingness to thrive in an evolving environment, adapt quickly to changing needs, and embrace new technologies and workflows.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with creatives, producers, brand teams, and stakeholders across different departments and global locations.

• Open Feedback Culture: A willingness to both give and receive constructive feedback to elevate the quality of work and foster continuous improvement.

• Knowledge Sharing: Proactive sharing of insights, best practices, and learnings, particularly regarding new tools and techniques like AI in creative processes.

• Proactive Communication: Maintaining clear, consistent, and timely communication, especially when working across time zones and cultures.

📝 Enhancement Note: The culture emphasizes a high-performance creative environment that values innovation, collaboration, and adaptability. The "startup mindset" coupled with corporate backing suggests an opportunity to influence processes and drive creative excellence within a structured yet dynamic setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Cross-Cultural Communication: Effectively navigating communication nuances, potential language barriers, and differing work styles with a globally distributed team.

• Balancing Brand Consistency with Innovation: Ensuring all creative output aligns with established brand guidelines while also introducing fresh, innovative concepts.

• Managing Evolving Workflows: Adapting to the rapid integration of AI tools and other emerging technologies into the creative process, requiring continuous learning and experimentation.

• Prioritization in a Fast-Paced Environment: Independently managing multiple high-priority projects with competing deadlines in a dynamic and evolving creative landscape.

• Remote Collaboration Effectiveness: Maintaining strong team cohesion and productivity when working primarily in a hybrid or virtual capacity with U.S.-based partners.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in specialized areas of graphic design, including branding, motion graphics, and digital design.

• AI & Automation Training: Access to resources and training to become proficient in leveraging AI tools for creative workflows, enhancing efficiency and output.

• Mentorship Programs: Guidance from senior creative leaders and opportunities to mentor junior designers, developing leadership and coaching skills.

• Industry Exposure: Working with iconic brands provides exposure to diverse marketing strategies and creative challenges within the food and beverage sector.

• Process Optimization Initiatives: Participating in and leading efforts to refine and improve creative operational processes, contributing to the agency's efficiency and effectiveness.

📝 Enhancement Note: The role presents opportunities to tackle complex challenges related to global collaboration and technological integration, with corresponding growth paths in leadership, specialization, and process improvement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt your design approach to meet the needs of a client or brand in a different cultural context. What was your strategy?" (Focus on cross-cultural communication and adaptability).

• "How do you approach balancing brand consistency with the need for innovative and fresh creative solutions? Provide an example from your portfolio." (Focus on strategic design and brand stewardship).

• "Imagine you need to design a social media campaign for one of Inspire's brands. Walk us through your process from brief to final asset, including how you might leverage AI tools." (Focus on process, AI integration, and strategic execution). Company & Culture Questions:

• "What excites you about working with Inspire Brands' portfolio of restaurants, and how do you see your design skills contributing to their success?" (Focus on brand enthusiasm and strategic alignment).

• "Describe your experience working in a distributed or hybrid team environment. What strategies do you use to ensure effective collaboration and communication?" (Focus on collaboration and remote work skills).

• "How do you stay current with design trends and emerging technologies like AI? How do you see these impacting the future of graphic design?" (Focus on continuous learning and forward-thinking). Portfolio Presentation Strategy:

• Narrative is Key: For each project, craft a compelling story that outlines the challenge, your strategic approach, your creative solution, and the impact.

• Highlight Seniority: Emphasize your leadership in strategy, problem-solving, and mentoring. Showcase projects where you drove significant creative direction or process improvements.

• Demonstrate AI Use: Clearly articulate where and how you've integrated AI tools, the benefits achieved, and your considerations for responsible use.

• Showcase Versatility: Present a range of work across different media (print, digital, social) and styles to demonstrate your adaptability.

• Prepare for Technical Deep Dives: Be ready to discuss your software proficiency, techniques used, and file management practices.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design talent but also strategic thinking, strong communication skills (especially cross-culturally), adaptability, and a proactive approach to leveraging new technologies like AI within a collaborative, brand-focused environment.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided Workday link: https://inspirebrands.wd5.myworkdayjobs.com/InspireCareers/job/Colombia-Support-Center/Senior-Graphic-Designer_JR41235

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating strategic thinking, cross-channel campaign execution, and experience relevant to food/beverage/retail brands. If possible, include examples of AI tool integration.

• Resume Optimization: Ensure your resume clearly articulates your 5-10 years of experience, specific software proficiencies (Adobe Creative Cloud), project management tool familiarity, and any experience with cross-cultural or remote collaboration. Quantify achievements where possible.

• Prepare for Portfolio Presentation: Practice walking through your key portfolio pieces, focusing on your strategic approach, design process, problem-solving, and any impact metrics. Be ready to discuss your experience with AI tools and cross-cultural collaboration.

• Research Inspire Brands: Familiarize yourself with their portfolio of brands (Arby’s, Buffalo Wild Wings, Baskin-Robbins, Dunkin’, Jimmy John’s, Sonic) and their current marketing initiatives. Understand their company culture as described in the job posting.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.