Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Hong Kong Trade Development Council

Location: Hong Kong SAR, China

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: August 04, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is crucial for enhancing the visual identity and marketing collateral of the Hong Kong Trade Development Council (HKTDC) across its global initiatives.

• The Senior Graphic Designer will be instrumental in translating HKTDC's brand strategy into compelling visual assets for trade fairs, international pavilions, and various marketing campaigns.

• This position requires a blend of creative design expertise, project management skills, and the ability to manage vendor relationships effectively to ensure high-quality output and cost-efficiency.

• The role involves close collaboration with internal departments and external 3D designers to maintain a cohesive creative workflow and execute design projects from concept to production.

📝 Enhancement Note: While the title is "Senior Graphic Designer," the core responsibilities and the mention of "2 years relevant working experience" suggest this might be positioned as a mid-level to senior-intermediate role, particularly within a large organization like HKTDC. The emphasis on managing brand strategy and coordinating with other departments points towards a need for strong operational understanding of creative project lifecycles.

📈 Primary Responsibilities

• Develop and execute graphic design for HKTDC's international trade fairs, overseas pavilions, missions, and other council-related events and marketing materials.

• Lead the brand development strategy for all council-related projects, ensuring visual consistency and alignment with HKTDC's overarching brand guidelines.

• Manage specific design projects from conception through to artwork production preparation, with a focus on events and trade fairs.

• Liaise effectively with various internal departments to understand and translate their design requirements into impactful visual solutions.

• Collaborate with 3D designers and other creative department colleagues to optimize the creative workflow system for assigned projects.

• Maintain stringent quality control over all design outputs and improve cost-efficiency in managing suppliers and production processes.

• Provide on-site setup assistance and preparations for events and trade fairs, ensuring visual elements are implemented as planned.

📝 Enhancement Note: The responsibilities highlight a need for an operations-minded designer who can manage projects, vendor relationships, and cost-efficiency, extending beyond pure creative execution. This requires an understanding of production workflows and stakeholder management, critical for operations roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, Communications, or a related field. Consideration will be given to candidates without a degree but with stronger, more extensive relevant experience.

Experience: Minimum of 2 years of relevant working experience in graphic design and branding design.

Required Skills:

• Proficiency in Adobe Creative Suite: Expert knowledge of Photoshop, Illustrator, and InDesign is essential.

• Advanced Design Software: Proficiency in After Effects and Premiere for motion graphics and video editing, and familiarity with AI-powered design tools such as Midjourney or OpenArt.

• Branding & Strategy: Demonstrated ability to contribute to and execute brand development strategies.

• Project Management: Experience managing multiple design projects simultaneously, with the ability to meet tight deadlines.

• Vendor Management: Strong skills in building and maintaining good vendor relationships, focusing on quality control and cost-efficiency.

• Communication & Interpersonal Skills: Excellent command of English and Chinese (spoken and written) for effective communication with diverse teams and stakeholders.

• Software Proficiency: Competency in Microsoft Word, PowerPoint, and Excel for reporting, presentations, and basic data handling.

• Teamwork & Independence: Ability to work effectively both independently and as part of a collaborative team.

Preferred Skills:

• Experience in designing for large-scale events, exhibitions, or international trade fairs.

• Familiarity with 3D design workflows or collaboration with 3D designers.

• Understanding of print production processes and digital asset management.

• Creative problem-solving skills and a proactive approach to design challenges.

📝 Enhancement Note: The requirement for AI-related software (Midjourney, OpenArt) and video editing tools (After Effects, Premiere) indicates a forward-thinking approach to design and the need for versatility. The emphasis on vendor management and cost-efficiency points towards operational responsibilities within the creative function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of graphic design projects, with a strong emphasis on branding and event-related collateral.

• Specific examples of work done for trade fairs, international pavilions, or large-scale events.

• Case studies demonstrating contributions to brand development strategies and their successful implementation.

• Examples of artwork production preparation and final output.

• Demonstrations of collaborative projects, illustrating interaction with other designers or departments. Process Documentation:

• Showcase understanding of the design workflow from brief to final delivery, including concept development, design execution, stakeholder feedback integration, and production preparation.

• Evidence of process optimization in managing projects or vendor relationships, leading to improved quality or cost-efficiency.

• Examples of how design requirements were translated from departmental needs into tangible visual assets.

📝 Enhancement Note: For a role emphasizing brand strategy and project execution, the portfolio should not just display aesthetic quality but also the designer's ability to manage processes, understand project lifecycles, and deliver results efficiently, mirroring operational requirements.

💵 Compensation & Benefits

Salary Range: Salary will be commensurate with qualifications and experience. Based on industry benchmarks for a Senior Graphic Designer with 2-5 years of experience in Hong Kong, the estimated annual salary range is approximately HKD 250,000 - HKD 450,000. This range accounts for the cost of living in Hong Kong, the experience level, and the responsibilities involved in a role at a statutory body like HKTDC.

Benefits:

• Competitive remuneration package.

• Annual leave entitlement.

• Medical benefits.

• Dental benefits.

• Opportunities for professional development and exposure to international trade events.

Working Hours: Standard working hours are likely to be around 40 hours per week, typically Monday to Friday, with potential for overtime during peak event periods. Flexibility may be required to meet project deadlines.

📝 Enhancement Note: The salary estimate is based on average compensation data for graphic design roles in Hong Kong, considering the organization type (statutory body), and the specified experience level. Benefits are standard but valuable for a public sector organization.

🎯 Team & Company Context

🏢 Company Culture

Industry: Government & Public Sector / Trade Promotion / Event Management. The Hong Kong Trade Development Council (HKTDC) operates as a statutory body dedicated to fostering international trade and promoting Hong Kong's business strengths. Its work involves extensive engagement with businesses globally, including SMEs and start-ups.

Company Size: Large organization with a global presence, indicated by 51 offices worldwide and a significant employee base to manage international operations and events.

Founded: Established in 1966, HKTDC has a long history of supporting Hong Kong's trade development and adapting to evolving global economic landscapes.

Team Structure:

• The role is within the Creative Department, likely comprising a team of designers, copywriters, and content creators.

• Collaboration is expected with other departments such as Marketing, Events, and International Operations.

• Reporting structure likely involves a Creative Director or Head of Department, with the Senior Graphic Designer potentially mentoring junior staff. Methodology:

• Data-driven approach to trade promotion and event planning, leveraging market research and digital channels.

• Emphasis on creating integrated offline-online event experiences.

• Focus on providing tailor-made support to businesses, especially SMEs and start-ups.

• Continuous adaptation to global changes to ensure businesses are future-ready.

Company Website: https://hktdc-iabptj.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/

📝 Enhancement Note: HKTDC's mission as a trade facilitator implies a culture focused on global connectivity, business development, and service excellence. The "super-connector" and "super value-adder" positioning suggests a dynamic environment that bridges China and the world.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as Senior Graphic Designer, indicating a level of responsibility beyond entry-level. It requires independent work, project management, and strategic input into brand development, suggesting it's a mid-career position. The mention of considering non-degree holders with stronger experience further emphasizes capability over formal qualifications.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director or a Manager within the Creative Department. They will collaborate closely with various internal departments (e.g., Marketing, Events) and external vendors, requiring strong stakeholder management skills.

Operations Impact: The role directly impacts HKTDC's brand perception and the effectiveness of its marketing and event communications. High-quality visual design enhances engagement, supports trade promotion objectives, and reinforces Hong Kong's global business image, contributing to the overall operational success of the council's initiatives.

Growth Opportunities:

• Skill Specialization: Deepen expertise in areas like AI-driven design, motion graphics, or brand strategy through project involvement and potential training.

• Leadership Development: Opportunity to mentor junior designers, lead specific design streams within larger projects, and gain experience in managing vendor relationships and budgets.

• Cross-Functional Exposure: Gain broader understanding of trade promotion, event management, and international marketing operations through collaboration with other departments.

• Career Progression: Potential advancement to roles such as Art Director, Creative Lead, or Brand Manager within HKTDC or related organizations.

📝 Enhancement Note: The "Senior" title, coupled with the responsibilities, suggests a path for growth within HKTDC's creative and potentially operational marketing functions. The focus on strategy and vendor management indicates a move towards more holistic project ownership.

🌐 Work Environment

Office Type: The HKTDC operates from a modern office tower (Convention Plaza, Wanchai), suggesting a professional and well-equipped corporate environment.

Office Location(s): The primary office is located in Wanchai, Hong Kong Island, a central business district, offering excellent accessibility via public transport.

Workspace Context:

• The workspace is likely to be collaborative, encouraging interaction among creative team members and with other departments.

• Access to standard office technology and design software (Adobe Creative Suite, AI tools) is expected.

• The environment will be dynamic, driven by the cyclical nature of trade fairs and global events, requiring adaptability and efficiency.

Work Schedule: While typically a standard 9-to-5, Monday-to-Friday schedule, the nature of event-driven work may necessitate occasional flexibility, including potential overtime or weekend work during critical setup or event periods. This requires a disciplined approach to time management, crucial for operations.

📝 Enhancement Note: The Hong Kong office environment suggests a fast-paced, professional setting that balances creative output with the operational demands of a global trade organization.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications, experience, and creative output.

• Technical/Creative Assessment: A practical design test or case study may be administered to evaluate design skills, problem-solving abilities, and proficiency with required software. This might involve creating a design concept for a hypothetical HKTDC event or marketing campaign.

• Interview(s): Discussions with the hiring manager and potentially other team members to assess technical expertise, creative approach, understanding of brand strategy, project management skills, and cultural fit. Expect questions on past projects, design process, and ability to work under pressure.

• Final Evaluation: Assessment of overall suitability, including communication skills, teamwork capabilities, and alignment with HKTDC's values.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills in graphic design, branding, and event collateral. Prioritize work relevant to HKTDC's mission (trade fairs, international events).

• Showcase Process: For key projects, briefly explain your design process, the challenges faced, your problem-solving approach, and the resulting impact. Highlight how you managed requirements from different departments or stakeholders.

• Highlight Brand Strategy Contribution: If applicable, showcase instances where you contributed to or executed brand development strategies.

• Demonstrate Software Proficiency: Include examples that clearly utilize your skills in Adobe Creative Suite, and ideally, motion graphics or AI design tools.

• Quantify Impact (if possible): Where measurable, include results such as improved engagement rates or successful vendor cost savings.

Challenge Preparation:

• Understand HKTDC: Research HKTDC's mission, recent events, target audiences, and brand identity. Familiarize yourself with their promotional materials and event aesthetics.

• Design Principles: Be ready to discuss fundamental design principles and how they apply to corporate branding and event marketing.

• AI in Design: Prepare to discuss your experience and thoughts on using AI tools (Midjourney, OpenArt) in a professional design workflow, focusing on efficiency and creative augmentation.

• Problem-Solving Scenarios: Anticipate questions about how you handle tight deadlines, conflicting feedback, or challenging vendor relationships.

📝 Enhancement Note: The interview process will likely focus on both creative talent and operational efficiency, assessing how well candidates can manage projects, collaborate, and deliver high-impact designs within organizational constraints.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for core design tasks).

• Motion Graphics & Video: After Effects, Premiere (for dynamic content and event visuals).

• AI Design Tools: Midjourney, OpenArt (for exploring creative concepts and generating assets).

• Microsoft Office Suite: Word, PowerPoint, Excel (for communication, presentations, and reporting).

Analytics & Reporting: While not a primary focus for a designer, understanding how design impacts engagement metrics (e.g., website clicks, event attendance) would be beneficial. Basic familiarity with web analytics or social media performance dashboards might be a plus.

CRM & Automation: Not directly applicable for this role, but understanding how marketing materials are deployed through campaigns managed by CRM or marketing automation systems could provide context.

📝 Enhancement Note: The emphasis on AI design tools indicates a modern approach to creative production, requiring designers to be adaptable and proficient with emerging technologies that can enhance workflow efficiency and creative output.

👥 Team Culture & Values

Operations Values:

• Excellence & Professionalism: Commitment to delivering high-quality design work that upholds HKTDC's professional image.

• Global Connectivity: A mindset geared towards supporting international trade and understanding diverse markets.

• Efficiency & Cost-Effectiveness: A focus on optimizing design processes and vendor management to achieve the best results within budget.

• Collaboration & Teamwork: Valuing input from various departments and working harmoniously with colleagues and external partners.

• Adaptability & Innovation: Embracing new technologies (like AI design tools) and adapting to changing market needs to keep HKTDC's visual communication relevant.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, events, and other departments to ensure design solutions align with broader campaign objectives.

• Open Communication: Encouraging feedback loops with stakeholders and vendors to refine designs and streamline production.

• Knowledge Sharing: Willingness to share design insights, best practices, and learnings with team members, fostering a culture of continuous improvement.

📝 Enhancement Note: HKTDC's values, as inferred from its mission, likely emphasize integrity, global perspective, and service to the business community. The creative team's values would mirror these, focusing on professional excellence and effective communication to support these broader organizational goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Ensuring innovative designs remain consistent with HKTDC's established brand identity and messaging.

• Managing Multiple Stakeholder Requirements: Juggling design requests from various departments, each with unique needs and priorities.

• Meeting Tight Deadlines: The fast-paced nature of event cycles and international campaigns often requires rapid turnaround times.

• Cost Management: Achieving high-quality design outcomes while adhering to budget constraints and optimizing vendor costs.

• Adapting to New Technologies: Staying current with rapidly evolving design software, AI tools, and digital trends.

Learning & Development Opportunities:

• Advanced Design Training: Access to courses or workshops for mastering new software features, AI design techniques, or motion graphics.

• Brand Management Exposure: Opportunities to learn more about strategic brand development and its application across different markets.

• Project Management Skills: Developing project planning, execution, and vendor negotiation skills through hands-on experience.

• Industry Insights: Gaining exposure to global trade trends and the marketing strategies employed by diverse industries through HKTDC's extensive network.

📝 Enhancement Note: The challenges are typical for a senior creative role in a large, dynamic organization. The growth opportunities focus on deepening both creative expertise and operational project management skills.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual concept for a major international trade fair, from initial brief to final artwork." (Focus on process, stakeholder management, and creative execution).

• "How do you ensure that your design work aligns with established brand guidelines while still being innovative and engaging?" (Assesses understanding of branding and creative problem-solving).

• "Tell us about a time you had to manage a challenging vendor relationship. What was the situation, and how did you resolve it to ensure project success and cost-efficiency?" (Evaluates vendor management and problem-solving skills).

• "How do you prioritize tasks when working on multiple design projects with competing deadlines?" (Tests time management and organizational skills). Company & Culture Questions:

• "What interests you about working for the Hong Kong Trade Development Council and supporting its mission?" (Assesses motivation and cultural fit).

• "How do you see your graphic design skills contributing to HKTDC's role as a 'super-connector' between China and the world?" (Evaluates understanding of the company's strategic position).

• "Describe your experience working with different departments and how you manage diverse feedback on your designs." (Probes collaboration and communication skills). Portfolio Presentation Strategy:

• Tell a Story: For each selected project, narrate the objective, your role, the creative process, challenges overcome, and the final outcome. Focus on how your design solved a problem or met a business need.

• Highlight Process & Efficiency: Show how you managed workflows, incorporated feedback, and ensured quality and cost-effectiveness, especially in vendor interactions.

• Demonstrate Versatility: Showcase a range of skills, from branding and print to digital and motion graphics, including your use of AI tools.

• Be Prepared for Technical Questions: Be ready to discuss your software choices, techniques, and why you use specific tools for certain tasks.

📝 Enhancement Note: Interview preparation should emphasize not only creative talent but also the candidate's ability to operate effectively within an organizational structure, manage projects, and contribute to HKTDC's operational goals.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Visit the HKTDC careers portal via the provided link and complete the online application form.

• Portfolio Customization: Ensure your portfolio prominently features work relevant to trade fairs, international events, and branding initiatives. Tailor your selection to showcase your ability to manage projects and collaborate with stakeholders effectively.

• Resume Optimization: Highlight your experience with Adobe Creative Suite, AI design tools, and any project/vendor management responsibilities. Quantify achievements where possible, especially regarding cost-efficiency or quality improvements.

• Interview Practice: Prepare to discuss your design process, brand strategy contributions, and problem-solving skills. Practice presenting your portfolio, focusing on the narrative, process, and impact of your work.

• Company Research: Thoroughly research HKTDC's mission, recent campaigns, and target markets. Understand their positioning as a global trade facilitator and how design supports this.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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