Senior Motion Graphic Designer

📍 Job Overview

Job Title: Senior Motion Graphic Designer

Company: DotYeti Design

Location: Manila, Metro Manila, Philippines

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-24

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role demands a visual storyteller who can transform brand concepts into dynamic, high-conversion motion assets, operating at the intersection of design, technology, and video production.

• The Senior Motion Graphic Designer will be responsible for creating a wide range of motion graphics, from bite-sized social media loops to complex technical animations, ensuring brand consistency across all moving formats.

• A key aspect of this role involves elevating static visuals into engaging, motion-driven narratives that resonate across social, web, and display advertising platforms to drive conversions.

• The position requires strong collaboration with the design team to develop project concepts and overarching visual strategies, with a focus on performance-driven creatives.

📝 Enhancement Note: This role is explicitly for a Senior Motion Graphic Designer, implying a need for significant experience, independent project execution, and potentially mentorship capabilities. The emphasis on "high-conversion" and "performance-driven content" strongly suggests this role is deeply integrated with marketing and advertising objectives, requiring an understanding of user engagement and ROI.

📈 Primary Responsibilities

• Visual Strategy & Concept Development: Collaborate with the broader design team to conceptualize and develop innovative visual strategies for various marketing and brand initiatives, ensuring alignment with campaign goals.

• UGC Transformation & Optimization: Transform raw footage, including user-generated content (UGC), into polished, conversion-focused brand narratives specifically optimized for social media platforms and digital advertising campaigns.

• Advanced Motion Graphics Creation: Produce high-quality 2D animations, intricate logo animations, dynamic infographic animations, and clear, compelling explainer videos that effectively communicate complex messages.

• Character Animation & Storyboarding: Develop detailed storyboards and execute full character animations for narrative-driven projects, educational content, and engaging explainer videos.

• Kinetic Typography & Dynamic Layouts: Design and produce motion assets that leverage kinetic typography, seamless transitions, and visually engaging layouts to enhance storytelling and audience retention.

• Platform-Specific Optimization: Ensure all motion outputs are meticulously optimized for various platforms (social media, web, display ads) to maintain strong performance metrics, brand consistency, and efficient delivery.

• Software Proficiency & Workflow Management: Proficiently utilize Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) to create high-quality content and manage efficient production workflows.

📝 Enhancement Note: The responsibilities highlight a blend of creative artistry and performance marketing acumen. The emphasis on UGC transformation, conversion-focused narratives, and platform optimization indicates that this role is not just about aesthetics but about driving tangible business outcomes through motion design.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong educational foundation in Graphic Design, Animation, Film, or a related visual arts field is typically expected for a Senior role. Equivalent practical experience will also be highly valued.

Experience: 5-10 years of proven, hands-on experience in motion graphics design, with a significant portion focused on creating performance-driven content for digital platforms.

Required Skills:

• Motion Graphics Expertise: Advanced proficiency in creating dynamic 2D animations, logo animations, kinetic typography, and explainer videos.

• Adobe Creative Suite Mastery: Expert-level skills in Adobe After Effects, Premiere Pro, Photoshop, Illustrator, and InDesign.

• Video Editing & Post-Production: Proven ability to edit raw footage, including user-generated content (UGC), into polished, engaging video assets.

• Storyboarding & Character Animation: Demonstrated capability in developing storyboards and executing character animations.

• Performance-Oriented Design: Strong understanding of social media video formats, conversion-focused creatives, and how motion design impacts user engagement and campaign performance.

• Brand Consistency Management: Ability to maintain and enforce brand guidelines across all motion graphics output.

• English Communication: Excellent written and verbal English communication skills for effective collaboration and feedback.

• Time Management & Organization: Strong ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Startup/Agency Experience: Previous experience working in a startup or design agency environment, demonstrating adaptability and a results-oriented mindset.

• Paid Social/Performance Marketing: Direct experience producing creatives specifically for paid social media campaigns and performance marketing initiatives.

• MSME/Corporate Client Handling: Experience creating motion projects for a diverse range of clients, from Small and Medium-sized Enterprises (MSMEs) to large corporations.

• HTML5 Banner Ads: Proficiency in creating animated HTML5 banner ads for web advertising.

• Lottie Animations: Familiarity with creating Lottie (JSON) animations for seamless web and app integration.

• Optimized GIFs & Interactive Assets: Experience producing optimized GIFs and interactive motion assets that bridge UI/UX with dynamic elements.

• Canva & Figma Proficiency: Familiarity with collaborative design tools like Canva and Figma.

📝 Enhancement Note: The "ideal candidate" section strongly implies a need for a portfolio that showcases not just creative flair but also measurable results, particularly in social ads and performance marketing. The preferred skills point towards a need for versatility in digital advertising formats and integration with modern web/app technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Performance: Showcase a portfolio rich with examples of animations, explainer videos, social ads, and other performance-driven content that clearly illustrates impact on engagement or conversion metrics.

• Creative Versatility: Include a diverse range of work demonstrating proficiency in various animation styles, kinetic typography, character animation, and logo animations.

• Platform Optimization Examples: Highlight projects specifically optimized for different platforms (e.g., Instagram Stories, TikTok, LinkedIn Ads, Display Networks), explaining the optimization strategy.

• UGC Transformation Case Studies: If possible, provide examples or case studies of how raw footage or UGC was transformed into compelling, polished brand narratives.

• Technical Integration Showcase: Include examples of HTML5 banner ads or Lottie animations if applicable, demonstrating understanding of web/app integration.

Process Documentation:

• Workflow Design: Ability to articulate your personal workflow for creating motion graphics from brief to final delivery, including stages for concepting, storyboarding, animation, editing, and optimization.

• Collaboration & Feedback Integration: Demonstrate how you incorporate feedback from designers, marketers, and stakeholders into your creative process.

• Software & Tool Utilization: Be prepared to discuss your proficiency and preferred methods for using the Adobe Creative Suite and any other relevant tools (e.g., Lottie, HTML5 coding).

• Performance Analysis Integration: Explain how you consider platform-specific requirements, user behavior, and performance metrics when designing and executing motion assets.

📝 Enhancement Note: The emphasis on "high-conversion" and "performance-driven content" means the portfolio should go beyond just aesthetics. Candidates should be prepared to discuss the why behind their design choices and, if possible, quantify the impact of their work.

💵 Compensation & Benefits

Salary Range: Based on the role being "Senior," the location (Manila, Metro Manila, Philippines), and the skills required (advanced Adobe Suite, performance marketing focus), a competitive salary range for a Senior Motion Graphic Designer in this region is estimated to be between PHP 60,000 to PHP 120,000 per month. This estimate accounts for the cost of living in Metro Manila and industry benchmarks for specialized creative roles.

Benefits:

• Fully Remote Work: Enjoy the flexibility and autonomy of working from anywhere.

• Professional Growth Opportunities: Access to continuous learning, skill development, and potential for advancement within a growing design team.

• Competitive Compensation: A salary package commensurate with experience and market value.

• Collaborative Team Environment: Work alongside talented designers and contribute to innovative projects.

Working Hours: The job description notes "flexibility with working hours," and the standard for a full-time role is typically 40 hours per week. However, this may involve adapting to different time zones or project-specific demands, common in remote, global-facing roles.

📝 Enhancement Note: Salary is an estimate based on available data for similar roles in Manila, Philippines. The "flexibility with working hours" is a critical detail for operations and creative roles, especially in remote settings, and candidates should clarify expectations around core hours and potential overlap with international teams during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company, DotYeti Design, operates within the Creative & Media and Art & Design sectors, specifically focusing on digital design services that drive marketing and brand performance. They position themselves at the intersection of design, technology, and video production.

Company Size: While not explicitly stated, the nature of a "Senior Motion Graphic Designer" role and the mention of a "talented and collaborative team" suggest a growing, potentially mid-sized agency or design studio. The presence of "MSMEs, large corporations, and entrepreneurial initiatives" as clients indicates a diverse client base.

Founded: Information on the founding date is not provided, but the company appears to be established enough to be hiring senior-level talent and offering professional growth.

Team Structure:

• Design Focus: The team is likely composed of various design specialists, with this role being a senior contributor within the motion graphics or broader visual design unit.

• Cross-Functional Collaboration: Expected to collaborate closely with other designers, potentially marketing strategists, account managers, and video editors.

• Performance-Oriented Culture: The emphasis on "high-conversion" and "performance-driven content" suggests a culture that values measurable results and the impact of design on business objectives.

Methodology:

• Visual Storytelling: A core methodology will revolve around transforming brand concepts into compelling visual narratives.

• Data-Informed Design: The focus on "conversion-focused" and "performance-driven" content implies that design decisions are informed by data, user insights, and campaign performance metrics.

• Agile Production: Given the fast-paced nature of digital marketing and social media, an agile approach to content creation, iteration, and optimization is likely employed.

Company Website: [company_url] (While the input provided organization_url: null, the domain dotyeti.com was derived from the input domain_derived: "dotyeti.com", suggesting this is the likely website.)

📝 Enhancement Note: The company culture is inferred to be dynamic, results-oriented, and collaborative, with a strong emphasis on using design to achieve specific business outcomes like conversions and brand engagement.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position within the Motion Graphics discipline. It signifies a high degree of autonomy, creative leadership, and the expectation of independent project execution. Senior roles often involve mentoring junior designers, contributing to design strategy, and handling complex, high-impact projects.

Reporting Structure: The Senior Motion Graphic Designer will likely report to a Design Lead, Creative Director, or Head of Design/Production. They will collaborate closely with marketing teams, project managers, and potentially client stakeholders.

Operations Impact: The impact of this role is directly tied to the success of marketing campaigns and brand communication efforts. By creating high-conversion motion assets, the designer contributes to increased engagement, lead generation, customer acquisition, and overall brand visibility. Their work is crucial for translating brand messaging into visually compelling formats that drive desired user actions.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Lead Motion Designer or Art Director role, overseeing creative direction for projects and managing junior talent.

• Specialization: Opportunity to deepen expertise in specific areas like character animation, 3D motion graphics, or technical animation for specialized industries.

• Strategic Design Input: Contribute more significantly to overall brand strategy and campaign planning, moving beyond execution to strategic ideation.

• Cross-Disciplinary Learning: Exposure to performance marketing, UX/UI design, and broader digital marketing strategies, fostering a more holistic understanding of creative impact.

• Client Management: Develop skills in presenting work, gathering client feedback, and managing client relationships.

📝 Enhancement Note: The "Senior" title is key here, indicating a role that requires not just technical skill but also strategic thinking, problem-solving, and the ability to influence creative outcomes. Growth opportunities will likely stem from demonstrating leadership and strategic contribution.

🌐 Work Environment

Office Type: The role is advertised as "Fully Remote," indicating a completely virtual work environment with no physical office requirement for the employee.

Office Location(s): While the role is remote, it is based in Manila, Metro Manila, Philippines, suggesting the company may have a primary operational base or target talent pool there, or that specific legal/payroll considerations apply to this location.

Workspace Context:

• Flexibility & Autonomy: Remote work offers significant flexibility in managing one's workspace and schedule, within the bounds of required working hours.

• Technology-Dependent: Success in this role relies heavily on having a reliable internet connection, a powerful workstation capable of running demanding design software, and proficiency with remote collaboration tools.

• Virtual Collaboration: Interactions with team members and stakeholders will be primarily through video conferencing, messaging platforms, and project management software.

Work Schedule: The job description mentions "flexibility with working hours." While typically a 40-hour work week is standard, this flexibility might mean adapting to different time zones for team meetings or client calls, or working non-traditional hours to meet project deadlines. Clarity on "core hours" and expected availability will be crucial.

📝 Enhancement Note: The "Fully Remote" status is a primary characteristic of this work environment. Candidates should be prepared for a self-managed work setup and understand the implications of remote collaboration tools and potential time zone differences.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Interview: Typically a screening call to assess basic qualifications, experience, communication skills, and cultural fit. Be prepared to briefly discuss your career trajectory and interest in DotYeti Design.

• Assessment: A practical test or creative challenge designed to evaluate your motion graphics skills, software proficiency, and ability to meet project requirements. This could involve creating a short animation, editing a provided clip, or developing a concept for a given brief.

• Final Interview: A more in-depth discussion, likely with senior team members or leadership, to delve into your portfolio, problem-solving approaches, strategic thinking, and alignment with company values. This is also an opportunity for you to ask detailed questions about the role and team.

• Job Offer: Extended upon successful completion of all stages.

Portfolio Review Tips:

• Highlight Performance: Focus on projects that demonstrate quantifiable results (e.g., increased engagement, click-through rates, conversions). Use case study formats to explain the problem, your solution, and the outcome.

• Showcase Versatility: Include a range of work that covers different styles, platforms, and project types (social ads, explainers, logo animations, kinetic typography).

• Explain Your Process: Be ready to walk through your creative process for 2-3 key projects, explaining your rationale, software choices, and optimization strategies.

• Tailor to the Role: Emphasize examples that align with DotYeti's focus on "high-conversion" and "performance-driven" motion assets, including UGC transformation and social ad creatives.

• Technical Proficiency: Ensure your portfolio clearly displays your mastery of Adobe After Effects, Premiere Pro, and other relevant tools like Lottie or HTML5 if applicable.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any creative brief provided for the assessment. Identify key objectives, target audience, and desired outcomes.

• Focus on Core Requirements: Prioritize delivering on the essential aspects of the brief, especially those related to conversion and performance, rather than over-engineering the creative.

• Time Management: Practice creating motion graphics within realistic time constraints, as assessments often have strict deadlines.

• Clarity & Conciseness: Ensure your final output is polished and easy to understand, with clear messaging and effective visual hierarchy.

• Technical Execution: Demonstrate strong technical skills in animation, editing, and rendering, ensuring smooth playback and optimal file sizes.

📝 Enhancement Note: The hiring process suggests a strong emphasis on practical skills and the ability to deliver results. Candidates should prepare to demonstrate their creative capabilities and their understanding of how motion design contributes to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: The core software for motion graphics, animation, and compositing. Mastery is essential.

• Adobe Premiere Pro: For video editing, assembly of footage, and final rendering.

• Adobe Photoshop: For asset creation, manipulation, and preparation for animation.

• Adobe Illustrator: For creating vector graphics, logos, and illustrations to be animated.

Analytics & Reporting: While not a direct tool for motion graphics creation, understanding how to interpret analytics from platforms like Facebook Ads Manager, Google Ads, or social media analytics dashboards will be crucial for optimizing performance-driven content.

CRM & Automation: Not directly applicable to the motion graphics role, but familiarity with how creative assets are deployed within marketing automation platforms or CRM-driven campaigns could be beneficial.

Other Potential Tools (Bonus Points):

• Canva: For quick design tasks, collaborative ideation, or template-based work.

• Figma: For collaborative design, UI/UX mockups, and potentially prototyping interactive elements.

• HTML5/JavaScript: For creating interactive banner ads.

• Lottie (Bodymovin): For exporting vector animations as JSON files for web and mobile app integration.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite, particularly After Effects, is non-negotiable. Familiarity with tools for web/app integration (Lottie, HTML5) and collaborative platforms (Canva, Figma) will significantly enhance a candidate's profile.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on creating motion graphics that achieve measurable business outcomes, such as conversions, engagement, and brand impact.

• Collaborative Spirit: Valuing teamwork, open communication, and shared learning among designers and with other departments.

• Creative Excellence: A commitment to high-quality visual storytelling and innovative design solutions.

• Adaptability & Agility: Embracing change, iterating quickly, and adapting to new trends, technologies, and client needs in the fast-paced digital landscape.

• User-Centric Design: Focusing on creating content that resonates with the target audience and effectively communicates messages.

Collaboration Style:

• Cross-Functional Integration: Actively working with marketing teams, project managers, and potentially sales to ensure creative aligns with campaign strategies and business goals.

• Constructive Feedback: A culture that encourages giving and receiving constructive feedback to improve creative output and foster professional growth.

• Knowledge Sharing: Encouraging team members to share insights, techniques, and best practices in motion graphics and digital design.

• Iterative Development: A willingness to refine designs based on feedback and performance data, embracing an iterative approach to content creation.

📝 Enhancement Note: The company culture appears to be a blend of creative passion and business acumen, where artistic skill is leveraged to achieve tangible marketing results. Collaboration and continuous improvement are likely key components.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to produce visually stunning and engaging motion graphics that also meet strict performance metrics and conversion goals.

• Rapidly Evolving Trends: Staying abreast of the latest motion graphics techniques, platform algorithms, and digital marketing trends to ensure content remains relevant and effective.

• Diverse Client Needs: Adapting creative style and technical execution to suit a wide range of clients, from MSMEs to large corporations, each with unique brand guidelines and objectives.

• Remote Collaboration Dynamics: Effectively collaborating and communicating with a remote team, ensuring clear understanding and alignment across different locations and time zones.

• Technical Integration Hurdles: Ensuring animations are optimized for various platforms, including potential challenges with file size, rendering, and integration with web/app technologies (e.g., Lottie, HTML5).

Learning & Development Opportunities:

• Advanced Animation Techniques: Opportunities to learn and apply more complex animation principles, character rigging, or 3D motion graphics.

• Performance Marketing Insights: Gaining deeper knowledge of digital advertising strategies, A/B testing for creatives, and how motion design directly impacts campaign ROI.

• Cross-Disciplinary Skills: Exploring related fields such as UI/UX design, video editing best practices, or even basic coding for interactive ads.

• Industry Best Practices: Access to training, webinars, or industry events focused on the latest in motion graphics and digital marketing.

• Mentorship and Leadership: Potential to mentor junior designers and take on leadership roles in creative projects.

📝 Enhancement Note: This role presents a significant opportunity for growth by tackling the challenge of merging artistic expression with data-driven marketing objectives, a highly valuable skill set in today's digital economy.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a motion graphic that aims to drive conversions on social media. How do you balance aesthetic appeal with performance metrics?" (Focus on your workflow, tools, optimization strategies, and how you measure success.)

• "How would you approach transforming raw user-generated content into a polished, brand-consistent video for a paid ad campaign?" (Highlight your editing skills, ability to extract key messages, and brand integration techniques.)

• "Walk us through a complex motion graphics project from your portfolio. What were the key challenges, your creative solutions, and the ultimate impact of your work?" (Prepare a detailed case study, focusing on problem-solving and results.) Company & Culture Questions:

• "What attracts you to DotYeti Design and this specific Senior Motion Graphic Designer role?" (Research the company's work, values, and articulate how your skills and aspirations align.)

• "How do you stay updated on the latest motion graphics trends and digital marketing best practices?" (Demonstrate your commitment to continuous learning and industry awareness.)

• "Describe your experience working in a remote team environment. What strategies do you use to ensure effective collaboration and communication?" (Highlight your self-management, communication tools, and proactive approach.) Portfolio Presentation Strategy:

• Curate Selectively: Choose 3-5 of your strongest projects that best represent your skills in motion graphics, video editing, and performance-driven content.

• Tell a Story: For each project, clearly outline the brief/objective, your creative process, the tools used, any challenges faced, and the measurable results achieved.

• Highlight Key Skills: Explicitly point out examples of kinetic typography, character animation, logo animation, UGC transformation, and platform optimization within your showcased work.

• Be Prepared for Technical Deep Dives: Anticipate questions about your workflow, software techniques, and how you handle specific animation challenges.

• Showcase Bonus Skills: If you have experience with Lottie, HTML5, or Canva/Figma, be ready to discuss and show examples.

📝 Enhancement Note: Candidates should prepare to articulate not just what they created, but why and how it achieved specific business objectives, demonstrating strategic thinking alongside creative talent.

📌 Application Steps

To apply for this Senior Motion Graphic Designer position:

• Submit your application through the provided job ad link on careers-page.com.

• Portfolio Customization: Ensure your portfolio prominently features examples of high-conversion motion assets, social ads, UGC transformations, and explainer videos that align with DotYeti Design's focus on performance.

• Resume Optimization: Tailor your resume to highlight your 5-10 years of experience, advanced proficiency in Adobe Creative Suite (especially After Effects), and any experience with performance marketing or Lottie/HTML5 animations. Use keywords like "motion graphics," "video editing," "animation," "conversion-focused," and "performance marketing."

• Interview Preparation: Practice articulating your creative process, problem-solving skills, and the impact of your work. Prepare specific examples for strategic and behavioral interview questions.

• Company Research: Familiarize yourself with DotYeti Design's existing work, client base, and stated values to demonstrate genuine interest and cultural fit during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.