Senior Motion Graphic Designer at DotYeti Design

📍 Job Overview

Job Title: Senior Motion Graphic Designer

Company: DotYeti Design

Location: Lagos, Nigeria

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-24

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

This role is pivotal for transforming brand concepts into dynamic, high-conversion motion assets, requiring a deep understanding of visual storytelling and brand consistency across all moving formats.
The Senior Motion Graphic Designer will be responsible for producing a wide range of motion content, from social media loops to complex technical animations, directly impacting brand perception and campaign performance.
This position operates at the intersection of design, technology, and video production, demanding proficiency in industry-standard software and a keen eye for detail to elevate static visuals into engaging narratives.
The role requires a strong focus on conversion-focused creatives and performance marketing, leveraging user-generated content (UGC) and dynamic layouts to drive engagement and achieve campaign objectives.

📝 Enhancement Note: While the original listing is for a "Senior Motion Graphic Designer," the detailed responsibilities and emphasis on conversion, performance marketing, and UGC production suggest a strong alignment with "GTM Operations" or "Marketing Operations" functions, specifically within creative asset production and optimization for Go-To-Market strategies. The role demands not just creative execution but also strategic application of motion graphics to achieve business outcomes.

📈 Primary Responsibilities

Visual Storytelling & Brand Elevation: Transform static brand concepts into dynamic, engaging motion graphics, including short social loops, logo animations, and explainer videos, ensuring brand consistency across all digital platforms.
Conversion-Focused Creative Production: Develop and produce high-impact motion assets, including social ads and performance marketing creatives, specifically optimized for conversion and engagement.
Video Editing & UGC Integration: Edit raw footage, including user-generated content (UGC), to craft polished, narrative-driven brand stories optimized for social media and advertising campaigns.
Advanced Animation & Typography: Create sophisticated 2D animations, character animations, infographic animations, and dynamic kinetic typography sequences that effectively communicate complex messages.
Cross-Platform Optimization: Ensure all motion outputs are meticulously optimized for various platforms (social media, web, display ads) to maintain strong performance metrics and brand integrity.
Collaborative Concept Development: Partner closely with the broader design team to conceptualize projects and define compelling visual strategies for new initiatives.
Technical Animation Execution: Produce technical animations and explainer content that clearly articulate product features, benefits, or processes.
Storyboarding & Narrative Design: Develop detailed storyboards to visualize narrative flow and execute full character animations for storytelling-driven projects.

📝 Enhancement Note: The emphasis on "conversion-focused creatives," "performance marketing," and "UGC integration" indicates this role is deeply embedded within GTM operations, focusing on the tangible impact of creative assets on sales and marketing objectives rather than purely aesthetic design. The responsibilities go beyond traditional motion graphics to encompass strategic creative asset development for direct business results.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design, animation, or a related field is implied by the senior level and required skill set. Candidates with formal education in these areas will likely possess a more robust understanding of design principles.

Experience: Significant proven design experience, with a minimum of 5-10 years in motion graphics and video production, is expected for a senior role. This experience should demonstrate a track record of creating high-impact, performance-driven creative assets.

Required Skills:

Motion Graphics Expertise: Proven ability to create high-quality 2D animations, logo animations, infographic animations, and explainer videos.
Video Editing Proficiency: Strong skills in transforming raw footage and UGC into polished, conversion-focused brand narratives.
Adobe Creative Suite Mastery: Advanced proficiency in Adobe Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro.
Kinetic Typography & Dynamic Layouts: Ability to produce visually engaging motion assets featuring kinetic typography and dynamic transitions.
Character Animation & Storyboarding: Experience in developing storyboards and executing character animations for narrative content.
Social Media & Performance Creatives: Deep understanding of social media video formats and best practices for conversion-focused creatives.
Platform Optimization: Knowledge of optimizing motion outputs for various platforms (social, web, display ads) for maximum performance.
English Communication: Excellent written and verbal communication skills in English.
Collaboration & Time Management: Strong ability to collaborate effectively with a design team and manage multiple projects efficiently.

Preferred Skills:

Startup/Agency Experience: Previous experience working within a fast-paced startup environment or a design agency.
Paid Social & Performance Marketing: Hands-on experience producing paid social ads and performance marketing creatives.
MSME & Corporate Client Experience: Experience handling motion projects for a diverse client base, including MSMEs and large corporations.
HTML5 Banner Ads: Familiarity and experience in creating HTML5 banner ads.
Lottie Animations: Experience with Lottie (JSON) animations for seamless web and app integration.
Interactive Motion Assets: Experience producing optimized GIFs and interactive motion assets that bridge UI/UX with dynamic elements.
Canva & Figma Proficiency: Familiarity with additional design tools like Canva and Figma.

📝 Enhancement Note: The requirements emphasize a blend of creative technical skills and business acumen. For a senior role, candidates should be prepared to demonstrate not just artistic talent but also a strategic understanding of how their work contributes to marketing objectives, particularly in performance-driven contexts. The "bonus points" highlight specific areas that are highly valuable for GTM operations, such as HTML5 ads and Lottie animations, which directly impact digital campaign effectiveness.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Demonstrated Animation Prowess: Showcase a diverse range of motion graphics, including logo animations, explainer videos, and social media loops, highlighting technical skill and creative flair.
Performance-Driven Case Studies: Include specific examples of motion assets designed for social ads or performance marketing campaigns, detailing the objectives, your role, and the resulting impact (e.g., increased CTR, conversion rates).
UGC Transformation Examples: Present before-and-after examples of how raw footage or UGC was transformed into polished, engaging brand narratives for social platforms.
Platform Optimization Showcase: Highlight projects where motion assets were specifically tailored and optimized for different platforms (e.g., Instagram Stories, Facebook Ads, LinkedIn posts), demonstrating an understanding of format constraints and best practices.
Technical Animation & Explainer Content: Include examples of technical animations or explainer videos that effectively communicate complex information or product features.
Kinetic Typography & Dynamic Layouts: Feature projects that effectively utilize kinetic typography and dynamic layouts to enhance storytelling and visual appeal.

Process Documentation:

Workflow Design & Optimization: Be prepared to discuss your process for conceptualizing, storyboarding, animating, editing, and optimizing motion graphics projects from start to finish.
Collaboration & Feedback Integration: Explain how you incorporate feedback from cross-functional teams (design, marketing, product) into your workflow and iterative design process.
Tooling & Technical Proficiency: Articulate your proficiency with the required software (Adobe Creative Suite, etc.) and any experience with specialized tools like Lottie or HTML5 ad creation platforms.
Performance Measurement & Iteration: Discuss how you approach measuring the performance of your motion assets and how you use data to inform future creative iterations and improvements.

📝 Enhancement Note: For a senior role with a GTM focus, the portfolio isn't just a showcase of aesthetic work; it's a demonstration of strategic thinking and measurable impact. Candidates should be prepared to discuss the "why" behind their creative decisions and how their work contributed to specific business goals. This includes understanding workflow efficiency and how to deliver optimized assets for various marketing channels.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Motion Graphic Designer with 5-10 years of experience in a major African city like Lagos, Nigeria, and considering the fully remote nature of the role, a competitive annual salary range would likely fall between ₦8,000,000 and ₦15,000,000 (Nigerian Naira). This estimate considers the demand for specialized creative skills, the cost of living in Lagos, and the company's stated offer of competitive compensation.

Benefits:

Fully Remote Work: Enjoy the flexibility and autonomy of working from any location.
Professional Growth Opportunities: Access to continuous learning, skill development, and career advancement within a collaborative team environment.
Competitive Compensation: A salary package designed to be competitive within the market and commensurate with experience and contribution.
Potential for Project Variety: Exposure to a diverse range of projects for various clients, including MSMEs and large corporations, offering broad experience.

Working Hours: The role requires mid-shift working hours: 3:00 PM - 11:00 PM Lagos, Nigeria Time (WAT). This amounts to approximately 40 hours per week, with potential for flexibility depending on project deadlines and team collaboration needs.

📝 Enhancement Note: The salary range is an estimate based on general market data for senior creative roles in Nigeria. Specific compensation will depend on the candidate's exact experience, portfolio strength, and negotiation. The "mid shift" working hours are a critical detail for candidates to consider for work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: DotYeti Design operates within the Creative & Media and Marketing industries, specializing in design services. They focus on transforming brand concepts into high-conversion assets, suggesting a strong emphasis on results-driven creativity and client success.

Company Size: The provided LinkedIn data indicates a company size of 11-50 employees. This suggests a dynamic, potentially agile environment where individual contributions are highly visible and impactful. For operations professionals, this often means wearing multiple hats and having direct influence on processes and outcomes.

Founded: While the founding date isn't provided, the company's focus on modern design trends and performance marketing suggests it is likely a relatively established or growing entity in the digital creative space.

Team Structure:

Cross-Functional Design Unit: The role is part of a design team, implying collaboration with other designers, potentially art directors, and project managers.
Client-Facing Operations: As a design agency, the team likely works directly with clients or supports account managers who do, requiring strong communication and client management skills.
GTM Integration: The emphasis on "high-conversion motion assets" and "performance marketing" suggests close collaboration with marketing and sales teams to ensure creative outputs align with Go-To-Market strategies and business objectives.

Methodology:

Results-Oriented Design: The core methodology revolves around creating "high-conversion" assets, meaning a data-driven approach to design where success is measured by performance metrics.
Agile Creative Production: Given the likely company size and industry, a lean and agile approach to project management and creative development is probable.
Brand Consistency Focus: A key operational principle is ensuring brand consistency across all motion graphics, indicating a need for robust brand guideline adherence and templating where applicable.

Company Website: https://dotyeti.com/

📝 Enhancement Note: The company's size and industry suggest a fast-paced, client-focused environment. For an operations professional, understanding how the design team integrates with client needs and marketing objectives is crucial. The focus on "conversion" implies a data-informed approach to creative, which is a key aspect of GTM operations.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a need for substantial independent work, problem-solving, and potentially mentoring junior team members. The responsibilities extend beyond pure execution to strategic input on visual storytelling and conversion optimization.

Reporting Structure: While not explicitly stated, a Senior Motion Graphic Designer would typically report to a Lead Designer, Art Director, or Creative Director. They would likely collaborate closely with project managers and potentially client-facing roles.

Operations Impact: The role's impact is directly tied to the effectiveness of marketing campaigns. By creating high-conversion motion assets, the Senior Motion Graphic Designer directly influences key GTM metrics such as click-through rates (CTR), conversion rates, audience engagement, and ultimately, revenue generation. This position is crucial for translating brand strategy into tangible marketing performance.

Growth Opportunities:

Leadership in Motion Graphics: Potential to become a lead or specialist in motion graphics, guiding junior designers and setting creative standards.
Specialization in Performance Creatives: Deepen expertise in performance marketing, paid social ads, and conversion optimization through motion design.
Client Strategy & Consultation: Grow into a role that involves more direct client consultation on visual strategy and creative solutions for their GTM objectives.
Cross-Disciplinary Skill Development: Opportunities to learn about broader GTM strategies, digital marketing, and potentially other design disciplines within the agency.
Mentorship Roles: As a senior member, there's an opportunity to mentor and train less experienced designers, developing leadership skills.

📝 Enhancement Note: The "Senior" title implies a significant level of autonomy and responsibility. The growth opportunities highlight a path toward leadership and specialization within the GTM creative operations space, emphasizing strategic contribution beyond just execution.

🌐 Work Environment

Office Type: The role is advertised as "Fully Remote Work," indicating a distributed team environment. This offers significant flexibility but also requires strong self-discipline and proactive communication.

Office Location(s): While the job is remote, the specific location mentioned is Lagos, Nigeria. This suggests the company has a presence or anchors its operations in this region, and the remote work policy is likely inclusive of individuals based there.

Workspace Context:

Digital Collaboration: The remote nature necessitates a strong reliance on digital collaboration tools for communication, file sharing, and project management.
Technology Stack Focus: Access to and proficiency with the necessary design software and hardware (as specified in requirements) will be essential for an effective remote workspace.
Independent Work Environment: Candidates must be comfortable working independently, managing their own time and workspace to maintain productivity and meet deadlines.
Global/Regional Team Interaction: The potential for collaboration with team members across different time zones (though the mid-shift requirement centralizes some interaction) is a key aspect of the remote work environment.

Work Schedule: The stipulated working hours are 3:00 PM - 11:00 PM Lagos, Nigeria Time (WAT). This mid-shift schedule is designed to align with potential client needs or cross-functional team collaboration, possibly bridging time zone gaps. Candidates must be able to commit to this schedule consistently.

📝 Enhancement Note: The fully remote aspect with specific mid-shift hours is a critical factor. Candidates should assess their ability to work effectively in a remote setting and adhere to the defined work schedule, which might differ from traditional daytime hours.

📄 Application & Portfolio Review Process

Interview Process:

Initial Interview: A preliminary screening to assess basic qualifications, communication skills, and cultural fit. Prepare to discuss your overall experience and interest in the role.
Assessment: A practical test or assignment designed to evaluate your motion graphics skills, video editing capabilities, and ability to meet specific creative briefs. This is where your portfolio will be heavily referenced.
Final Interview: A more in-depth discussion, potentially with senior leadership or key stakeholders, to assess strategic thinking, problem-solving abilities, and long-term potential. Be ready to present and discuss your portfolio in detail.
Job Offer: Following successful completion of all stages.

Portfolio Review Tips:

Curate for Relevance: Select projects that directly showcase the skills mentioned in the job description, particularly conversion-focused creatives, performance marketing examples, UGC transformations, and advanced animation techniques.
Quantify Impact: For performance-driven work, include metrics such as increased CTR, engagement rates, or conversion uplift. If exact numbers aren't available, discuss the intended impact and how your design contributed to achieving it.
Showcase Process: Briefly explain your workflow, the challenges you faced, and how you overcame them for key projects. This demonstrates problem-solving skills.
Highlight Tool Proficiency: Ensure your portfolio implicitly or explicitly demonstrates your mastery of Adobe Creative Suite and any preferred tools like Lottie or HTML5 ad builders.
Clarity and Organization: Present your portfolio in a clear, easy-to-navigate format (e.g., a personal website, Behance, Vimeo). Ensure videos load quickly and play smoothly.
Tailor to DotYeti: Review DotYeti's existing work and tailor your presentation to highlight aspects that align with their style and client focus.

Challenge Preparation:

Understand the Brief: If given an assessment, thoroughly read and understand the creative brief. Clarify any ambiguities before starting.
Time Management: Practice creating motion graphics under timed conditions. Allocate time for concepting, execution, revisions, and final output.
Strategic Rationale: Be prepared to articulate why you made specific design choices, how they align with the brief's objectives, and how they contribute to conversion or engagement.
Technical Execution: Ensure your final output is technically sound, correctly formatted, and optimized for the intended platform.

📝 Enhancement Note: The assessment stage is crucial. Candidates should anticipate a practical exercise that mirrors the core responsibilities, emphasizing the "conversion-focused" aspect. A strong portfolio that quantifies results will be key to navigating this process successfully.

🛠 Tools & Technology Stack

Primary Tools:

Adobe After Effects: The core software for motion graphics creation, animation, and visual effects. Proficiency is paramount.
Adobe Photoshop: Essential for asset creation, manipulation, and preparation for animation.
Adobe Illustrator: Crucial for creating vector graphics, logos, icons, and illustrations that will be animated.
Adobe Premiere Pro: Necessary for video editing, assembling footage, adding audio, and finalizing video projects.
Adobe InDesign: Potentially used for creating storyboards or project briefs, though less central to motion graphics output.

Analytics & Reporting:

While not direct tools for the designer, understanding how to interpret analytics for social media, web, and display ads is key. Familiarity with platforms like Google Analytics, Facebook Ads Manager, or similar reporting dashboards would be beneficial for understanding performance. CRM & Automation:
Less directly relevant for this creative role, but awareness of how creative assets are deployed through marketing automation platforms or CRM-driven campaigns can provide context. Additional Tools (Preferred):
Canva: Useful for quick asset creation or collaboration on simpler design tasks.
Figma: Increasingly used for collaborative design and UI/UX prototyping, which can integrate with motion design workflows.
Lottie (JSON): Specifically mentioned as a bonus, this technology allows for scalable, high-quality animations on web and mobile platforms, requiring specific export knowledge.
HTML5 Banner Ad Builders: Tools or knowledge related to creating interactive web banner ads, which are performance-driven creative assets.

📝 Enhancement Note: Mastery of the Adobe Creative Suite is non-negotiable. The preferred tools (Lottie, HTML5) indicate a focus on digital advertising and web/app integration, areas where motion graphics directly impact user experience and conversion rates.

👥 Team Culture & Values

Operations Values:

Results-Driven Creativity: A core value is likely the creation of motion graphics that don't just look good but actively contribute to business objectives like conversions and engagement.
Brand Integrity: Maintaining brand consistency across all visual outputs is paramount, ensuring a cohesive brand experience for clients.
Agility & Adaptability: In a design agency setting, the ability to adapt quickly to client needs, feedback, and evolving design trends is highly valued.
Collaboration & Communication: Given the remote nature and client-facing work, strong teamwork and clear communication are essential for project success.
Innovation & Continuous Learning: Staying updated with the latest motion graphics techniques, software, and digital marketing trends is crucial for delivering cutting-edge creative solutions.

Collaboration Style:

Cross-Functional Partnership: Expect to collaborate closely with other designers, art directors, project managers, and potentially client account managers or marketing strategists.
Feedback-Oriented Workflow: The process likely involves iterative feedback loops to refine creative assets based on client input and performance data.
Digital-First Communication: Reliance on digital tools (Slack, email, project management software) for all team interactions and knowledge sharing.
Proactive Contribution: Encouraging team members to proactively share ideas, suggest improvements, and contribute to a positive and productive creative environment.

📝 Enhancement Note: The company culture likely balances creative expression with a strong business imperative. Candidates should demonstrate an understanding that their creative output is a tool for achieving specific marketing and business goals.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creativity with Performance: The primary challenge is to produce visually compelling motion graphics that also meet strict performance metrics and conversion goals.
Remote Collaboration Dynamics: Effectively collaborating and maintaining strong communication within a fully remote team, especially with specific shift hours, requires proactive effort.
Client Feedback & Revisions: Managing client expectations and incorporating feedback effectively while maintaining creative integrity and project deadlines.
Rapidly Evolving Digital Landscape: Keeping pace with new social media trends, advertising platform changes, and emerging animation technologies to ensure creative remains relevant and effective.
Time Zone Coordination: Navigating the mid-shift working hours and coordinating with team members or clients in different time zones, if applicable beyond the Lagos WAT anchor.

Learning & Development Opportunities:

Specialization in Performance Creatives: Opportunity to become an expert in creating motion graphics specifically for paid social, display advertising, and conversion optimization.
Advanced Animation Techniques: Deepen skills in areas like character animation, Lottie animations, or complex technical visualizations.
GTM Strategy Exposure: Gain a better understanding of broader Go-To-Market strategies and how creative assets fit into the overall marketing funnel.
Client Consultation Skills: Develop skills in presenting creative concepts and rationale directly to clients, influencing their visual strategy.
Industry Certifications: Potential to pursue certifications in specific design software or digital marketing areas relevant to performance creatives.

📝 Enhancement Note: The challenges highlight the strategic nature of the role, pushing beyond pure design to impact business outcomes. The growth opportunities offer a clear path for career progression within the specialized field of performance-driven creative operations.

💡 Interview Preparation

Strategy Questions:

"How do you approach translating a brand's core message into a compelling motion graphic that drives conversions?" (Focus on your process from brief to optimized asset, emphasizing conversion metrics).
"Describe a project where you used UGC or raw footage to create a high-impact social media ad. What was your process, and what were the results?" (Prepare a specific case study highlighting editing, storytelling, and performance).
"How do you ensure brand consistency across different motion graphics projects and platforms, especially when working remotely?" (Discuss brand guideline adherence, asset management, and communication strategies).
"Walk me through your process for creating an explainer video or technical animation. What steps do you take to ensure clarity and engagement?" (Detail your storyboarding, animation, and narrative development process). Company & Culture Questions:
"What interests you about DotYeti Design and our focus on high-conversion motion assets?" (Research their website, client work, and mission statement. Align your interest with their specific value proposition).
"How do you handle constructive criticism or significant revisions from clients or art directors?" (Demonstrate adaptability, professionalism, and a focus on achieving the best outcome).
"Given our mid-shift working hours, how do you plan to manage your workday and collaborate effectively with the team?" (Discuss your time management strategies and commitment to the schedule).
"How do you stay updated on the latest trends in motion graphics, social media advertising, and digital creative performance?" (Mention specific resources, blogs, courses, or communities you follow). Portfolio Presentation Strategy:
Structure for Impact: Begin with your strongest, most relevant projects (performance-driven, UGC transformation).
Tell the Story: For each project, explain the objective, your role, the challenges, your creative process, the tools used, and critically, the results or intended impact.
Quantify Success: Use data whenever possible (CTR, engagement rates, conversion lifts). If exact data isn't available, discuss the strategic rationale behind your design choices and their expected performance contribution.
Showcase Technical Skill: Demonstrate your mastery of After Effects, Premiere Pro, and other relevant tools through the quality and complexity of your work.
Highlight Adaptability: Include examples that showcase your ability to work across different styles, platforms, and client needs.
Be Prepared for Technical Questions: Anticipate questions about your workflow, software techniques, and optimization strategies.

📝 Enhancement Note: The interview preparation emphasizes demonstrating strategic thinking and a results-oriented approach. Candidates should be ready to connect their creative output directly to business objectives and showcase their ability to perform in a remote, deadline-driven environment.

📌 Application Steps

To apply for this Senior Motion Graphic Designer position:

Submit your application through the provided job ad link.
Curate Your Portfolio: Select 3-5 of your most impactful projects that specifically highlight your experience with conversion-focused creatives, performance marketing, UGC transformation, and advanced animation. Ensure clear case study descriptions with quantifiable results where possible.
Tailor Your Resume: Update your resume to prominently feature keywords related to motion graphics, video editing, Adobe Creative Suite, performance marketing, social media advertising, and any specific tools mentioned (Lottie, HTML5). Quantify achievements whenever possible.
Prepare Your Presentation: Practice walking through your portfolio, focusing on explaining the "why" behind your design decisions, your process, and the impact of your work. Be ready to discuss the specific requirements of this role and how your skills align.
Research DotYeti Design: Familiarize yourself with their website, client work, and company ethos. Understand their focus on "high-conversion" and "visual storytelling" and be prepared to articulate how your work contributes to these goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Motion Graphic Designer