Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: wamo

Location: On-site (Specific office location to be confirmed)

Job Type: Full-Time

Category: Marketing Design / Creative Operations

Date Posted: August 23, 2026

Experience Level: 5+ years

🚀 Role Summary

• Drive business impact through high-quality static and motion content creation for performance marketing, brand, web, and in-app channels.

• Leverage AI-native workflows and tools to increase output, accelerate testing, and expand creative team capabilities.

• Maintain a pixel-perfect attention to detail while balancing the speed required in a fast-paced fintech environment.

• Ensure all creative assets remain consistent with wamo's human-centered and trusted fintech brand identity.

• Collaborate cross-functionally with media buyers, brand managers, content creators, and web developers to achieve marketing objectives.

📝 Enhancement Note: While the input job title is "Senior Marketing Designer," the description heavily emphasizes performance marketing, data-driven iteration, and AI integration, aligning it closely with a GTM (Go-To-Market) or Revenue Operations-adjacent creative role. The focus on "business impact" and "driving results" suggests a strong connection to revenue generation, making this role a key contributor within the broader Go-To-Market operations ecosystem.

📈 Primary Responsibilities

• Creative Production (Static & Motion): Conceptualize, design, and produce a wide range of creative assets for paid media (Meta, Google, etc.), organic social, email/lifecycle marketing, and in-app placements.

• Hybrid Media Creation: Develop both static assets (statics, carousels) and motion graphics (short-form video, animated ads) to meet diverse campaign needs.

• Web Creative Ownership: Design and iterate on landing pages, campaign pages, and other web assets to optimize conversion rates, ensuring visual consistency and brand alignment.

• Test-Driven Design: Create multiple design concepts and variations specifically built for A/B testing and market validation, rather than focusing solely on single hero assets.

• AI-Native Workflow Integration: Utilize generative AI tools for image, video, and copy creation to enhance production efficiency and explore novel creative avenues.

• Production Automation: Develop and implement methods to automate repetitive tasks such as resizing, versioning, localization, and variant generation, freeing up creative time for ideation.

• System Development: Build and maintain prompt libraries, templates, and AI-assisted workflows to ensure scalable, brand-consistent creative output.

• Quality & Brand Guardrails: Uphold wamo's quality standards and brand guidelines for all AI-assisted creative work, and identify and integrate promising new AI tools.

• Data-Informed Iteration: Partner with media buyers and analysts to understand performance drivers and use data insights to refine creative hooks, formats, and concepts for improved business outcomes.

• Competitive & Trend Analysis: Monitor creative strategies of competitors and industry leaders, extracting sharp signals and fresh, testable directions for wamo's campaigns.

• Platform & Trend Awareness: Stay abreast of platform conventions and emerging creative trends to inject novelty and effectiveness into the creative roadmap.

• Cross-Functional Support: Collaborate with media buyers, brand managers, content strategists, social media managers, and web developers, as well as external agencies and freelancers.

• Brand Stewardship: Evolve and extend wamo's visual identity across new formats while preserving its distinctive qualities.

• Asset Management: Maintain organized source files, asset libraries, and design system components to facilitate rapid and consistent creative production.

📝 Enhancement Note: The responsibilities highlight a blend of traditional design craft and forward-thinking AI integration, emphasizing the "AI-native" approach. This indicates a need for a candidate who can not only execute high-quality design but also strategize on how to best leverage emerging technologies for scalable, data-driven marketing outcomes, a core tenet of modern GTM operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent expertise and practical application is paramount. A background in Graphic Design, Digital Media, Marketing, or a related field is beneficial.

Experience:

• 5+ years of dedicated experience in marketing or performance design.

• Proven track record of creating impactful static and motion content for diverse marketing channels.

• Demonstrated experience working within a fast-paced, high-growth B2C or B2B environment.

• Experience in fintech or a related regulated industry is a significant advantage. Required Skills:

• Hybrid Design Proficiency: Exceptional static design skills including layout, typography, color theory, and hierarchy, coupled with strong motion graphics and animation capabilities.

• Tooling Mastery: Fluency in Figma for UI/UX and design collaboration, and comprehensive command of Adobe Creative Suite (Photoshop, Illustrator, After Effects). Premiere Pro proficiency is highly desirable.

• AI-Native Creativity: Hands-on experience with generative AI tools for image, video, and copy creation (e.g., Adobe Firefly, Midjourney, RunwayML, Google Veo) integrated into a professional workflow.

• Performance Marketing Acumen: A solid understanding of what drives real business impact across various marketing channels, with an ability to design creative that supports conversion goals.

• Business Instinct & Iteration: Ability to interpret data inputs from media buyers and analysts to inform creative decisions and iterate effectively for improved outcomes.

• Brand Stewardship: Skill in extending and evolving a visual identity across various platforms and formats while maintaining brand integrity.

• Speed & Adaptability: Comfort in balancing pixel-perfect execution with the need for rapid iteration and shipping in a fast-paced environment.

• Self-Direction & Ownership: A proactive, self-directed mindset with a strong sense of ownership and a desire to drive results.

• Feedback & Growth Orientation: Ability to thrive on constructive feedback and a continuous learning approach to creative development.

Preferred Skills:

• Experience with video editing software beyond After Effects (e.g., Adobe Premiere Pro).

• Familiarity with basic HTML/CSS or web animation techniques.

• Illustration or 3D design capabilities.

• Agency background or experience managing external creative resources.

• Direct experience in the fintech sector.

📝 Enhancement Note: The emphasis on "AI-native" and "business instinct" suggests that candidates who can articulate how they've used data and AI to directly influence marketing performance will be highly favored. This goes beyond just technical tool proficiency and delves into strategic application, a critical component of effective GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of marketing or performance design work.

• Demonstrated expertise in both static and motion design across various channels (paid media, social, web).

• Case studies that highlight the creative process from concept to execution, emphasizing problem-solving and iteration.

• Examples of designs specifically created for A/B testing and performance optimization.

• Evidence of using AI tools within a professional design workflow, showcasing output and efficiency gains.

• Projects that illustrate an understanding of brand consistency and visual identity evolution.

• Work that clearly demonstrates the connection between creative execution and business impact (e.g., conversion rates, engagement metrics). Process Documentation:

• Ability to articulate the design process for creating performance marketing assets, including brief interpretation, concept development, iteration, and final delivery.

• Documentation or examples of how AI tools have been integrated into workflow for automation (e.g., resizing, variant generation) or creative exploration.

• Examples of how data and performance feedback have been used to refine creative direction and improve campaign results.

• Showcase of systemization efforts, such as maintaining prompt libraries, templates, or design system components for efficient scaling.

📝 Enhancement Note: For this role, a portfolio is not just a showcase of aesthetic quality but a demonstration of process, strategic thinking, and quantifiable impact. Candidates should be prepared to walk through their projects, explaining the "why" behind their design choices, the tools and processes used (especially AI), and the results achieved. This aligns with the operations focus on measurable outcomes and efficient workflows.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Marketing Designers with 5-10 years of experience in a high-growth tech company in a major tech hub, the estimated salary range is £65,000 - £90,000 per annum. This range can vary based on specific location, candidate experience, and the company's compensation philosophy.

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Comprehensive health insurance coverage (medical, dental, vision).

• Generous paid time off (vacation, sick leave, public holidays).

• Pension or retirement savings plan contributions.

• Professional development budget for courses, conferences, and learning resources.

• Opportunities for stock options or equity in a growing company.

• Enhanced parental leave policies.

• Wellness programs and stipends.

• Team social events and offsites.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. While the role is on-site, there may be flexibility for occasional remote work or adjusted schedules, subject to team and business needs. The fast-paced nature of fintech and performance marketing may require occasional work outside standard hours to meet critical deadlines or campaign launches.

📝 Enhancement Note: Salary estimation is based on typical compensation for senior creative roles in the UK tech sector, considering the "Senior" title and the implied compensation structure for a company like wamo, which operates in a competitive fintech space. The benefits listed are standard for tech companies of this nature and are designed to attract and retain top talent in creative and operations-focused roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology). wamo operates in a dynamic and rapidly evolving sector, characterized by innovation, regulatory considerations, and a strong focus on user experience and trust.

Company Size: wamo is a growing company, likely falling into the 50-250 employee range, indicating a stage where processes are being formalized but agility and individual impact are still highly valued. This size allows for significant influence for individual contributors while providing structure and resources.

Founded: Information on the founding date is not provided, but wamo's presence in the fintech space suggests a focus on modern digital solutions and a forward-thinking approach to financial services.

Team Structure:

• The Senior Marketing Designer will likely be part of a Marketing or Growth team, working closely with specialists in performance marketing, brand, content, and web development.

• Reporting is expected to be to a Marketing Lead, Creative Director, or Head of Growth, depending on the specific organizational structure.

• Cross-functional collaboration is a core aspect, requiring seamless interaction with media buyers, analysts, product marketing, and potentially external agencies. Methodology:

• Data-Driven Decision Making: Creative strategies and iterations are informed by performance data and A/B testing results.

• Agile & Iterative Development: A focus on rapid prototyping, testing, and iteration to quickly adapt to market feedback and optimize campaign performance.

• AI Integration: Proactive adoption and integration of AI tools to enhance creative output, automate workflows, and drive efficiency.

• Brand Consistency: Maintaining a strong, cohesive brand identity across all touchpoints is a fundamental operational principle.

Company Website: https://careers.wamo.io

📝 Enhancement Note: The fintech industry context implies a need for creativity that is not only engaging but also trustworthy and compliant. The company size suggests an environment where individual contributions are highly visible and can directly influence strategy, a common characteristic of growth-stage companies in the GTM operations sphere.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Individual Contributor. It requires a high level of craft, strategic thinking, and the ability to operate autonomously. The "Senior" title signifies leadership in design execution, mentorship potential, and the expectation to drive significant impact on marketing performance.

Reporting Structure: The Senior Marketing Designer will likely report to a Marketing Manager, Creative Director, or Head of Growth. This structure provides direct guidance and oversight while allowing for significant creative freedom and ownership of key deliverables. Close collaboration with performance marketing specialists is also a key dynamic.

Operations Impact: The Senior Marketing Designer plays a critical role in the Go-To-Market (GTM) operations by creating the visual assets that drive customer acquisition and engagement. Their work directly impacts key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and ultimately, revenue growth. By optimizing creative through data-driven design and AI, they contribute to the efficiency and effectiveness of marketing spend.

Growth Opportunities:

• Specialization & Leadership: Opportunity to become a subject matter expert in AI-driven creative production or performance marketing design, potentially leading future creative initiatives or mentoring junior designers.

• Skill Expansion: Develop advanced skills in motion graphics, video production, AI tool integration, and data analysis for creative optimization.

• Cross-Functional Mastery: Gain deeper insights into performance marketing, web optimization, and brand strategy through close collaboration.

• Career Progression: Potential to move into a Creative Lead, Art Director, or even a broader Marketing Operations role, depending on career aspirations and demonstrated capabilities within the company.

📝 Enhancement Note: The growth trajectory for this role is strongly tied to its impact on GTM performance. Success will be measured not just by design quality but by the tangible business results achieved through the creative output, offering a clear path for individuals who excel in a data-informed, results-oriented environment.

🌐 Work Environment

Office Type: wamo is described as an "on-site" role, suggesting a traditional office environment. This typically fosters strong team cohesion, spontaneous collaboration, and direct mentorship opportunities crucial for creative roles.

Office Location(s): Specific office locations are not detailed in the provided data. Candidates should confirm the exact office address and its accessibility during the application process.

Workspace Context:

• Collaborative Atmosphere: The on-site nature will facilitate direct interaction with marketing, brand, and web teams, fostering a dynamic and collaborative creative environment.

• Access to Tools & Technology: Expect access to industry-standard design software (Adobe Creative Suite, Figma) and potentially specialized AI tools and hardware required for motion graphics and video production.

• Team Interaction: Opportunities for daily interaction with colleagues, brainstorming sessions, and direct feedback loops, which are vital for creative development and problem-solving.

Work Schedule: The role is full-time, with standard working hours likely falling within 9 AM to 5 PM, Monday to Friday. However, given the performance marketing focus and fintech industry demands, occasional flexibility may be required to meet campaign deadlines or respond to market shifts. This might involve working slightly longer hours during peak campaign periods or product launches.

📝 Enhancement Note: The "on-site" requirement is a key differentiator, emphasizing the company's value placed on in-person collaboration and team synergy for creative output and innovation. This is important for candidates who thrive in a structured, team-oriented office setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience. Candidates will be contacted if their profile aligns with the role's requirements.

• Portfolio Review & Creative Challenge: A deeper dive into your portfolio, likely with a discussion about your process, design philosophy, and how you've driven business impact. You may be asked to complete a take-home creative challenge or a live design exercise focused on performance marketing or AI integration.

• Team/Hiring Manager Interview: Discussions with the hiring manager and potential team members to assess cultural fit, collaboration style, and strategic thinking. Expect questions about your experience with AI tools, performance data, and brand stewardship.

• Final Interview: Potentially with a senior leader to discuss overall fit and long-term potential within the company.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your hybrid static/motion skills, AI integration, performance marketing focus, and understanding of business impact.

• Showcase Process: For each project, clearly articulate the brief, your problem-solving approach, the tools and AI you used, design iterations, and the resulting outcomes (quantify where possible).

• Highlight AI & Data: Explicitly detail your experience with generative AI tools and how you've used performance data to inform and iterate on your designs.

• Brand Consistency: Include examples that show your ability to work within and extend existing brand guidelines effectively.

• Storytelling: Present your work as compelling narratives that highlight your creative journey and the value you delivered.

Challenge Preparation:

• Understand the Brief: Carefully analyze any creative challenge, focusing on the target audience, campaign objectives, and key performance indicators.

• Embrace AI & Speed: Consider how you would leverage AI tools and an iterative approach to efficiently generate concepts and variations.

• Focus on Impact: Design with the end goal of driving business results in mind, not just aesthetic appeal.

• Presentation Readiness: Prepare to present your challenge solution clearly, explaining your rationale, process, and how it addresses the brief's objectives.

📝 Enhancement Note: The emphasis on a portfolio review and potential creative challenge indicates a strong focus on practical skills and problem-solving. Candidates should prepare to not only show their work but also to articulate their strategic thinking, process, and the measurable impact of their contributions, especially concerning AI and performance data.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Proficiency in creating design systems and components is expected.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, compositing, and static asset creation.
  • Illustrator: For vector graphics, logos, and detailed illustrations.
  • After Effects: Critical for motion graphics, animation, and video editing.

• Generative AI Tools:

  • Image Generation: Adobe Firefly, Midjourney, Stable Diffusion, or similar.
  • Video Generation: RunwayML, Pika Labs, Google Veo, or similar.
  • Copy Generation: ChatGPT, Claude, Gemini, or similar AI writing assistants.

Analytics & Reporting:

• Familiarity with performance metrics from platforms like Meta Ads Manager, Google Ads, and web analytics tools (e.g., Google Analytics) to understand creative performance.

• Ability to interpret data to drive design iterations. CRM & Automation:

• While not directly a CRM role, understanding how creative assets are deployed through marketing automation platforms and CRM-integrated campaigns is beneficial. Other Potential Tools:

• Adobe Premiere Pro: For more advanced video editing tasks.

• Project Management Tools: Such as Asana, Jira, or Trello for task management and workflow tracking.

• Cloud Storage & Collaboration: Google Drive, Dropbox, or similar for asset management.

📝 Enhancement Note: The explicit mention of generative AI tools (Firefly, Midjourney, Runway, Veo) is a key differentiator. Candidates must have practical, hands-on experience with these tools as part of their existing workflow, not just theoretical knowledge. This underscores the company's commitment to leveraging AI for creative operations.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A commitment to producing high-quality, polished creative work that upholds brand standards.

• Data-Driven Impact: Valuing creativity that is informed by data and demonstrably contributes to business objectives and marketing performance.

• Innovation & Experimentation: Encouraging the exploration of new tools, techniques (especially AI), and creative approaches to push boundaries and drive results.

• Collaboration & Transparency: Fostering an open environment where ideas are shared, feedback is constructive, and cross-functional teamwork is prioritized.

• Agility & Speed: Embracing a fast-paced work environment, with the ability to iterate quickly and adapt to changing market demands.

• Ownership & Accountability: Taking personal responsibility for deliverables, deadlines, and the impact of one's work.

Collaboration Style:

• Integrated Cross-Functional Teams: Working closely with performance marketers, brand managers, content creators, and web developers to ensure cohesive campaign execution.

• Feedback-Rich Environment: Actively seeking and providing constructive feedback to continuously improve creative output and processes.

• Knowledge Sharing: Willingness to share insights on AI tools, design techniques, and performance trends to elevate the entire team's capabilities.

• Process Improvement Focus: A mindset geared towards identifying inefficiencies and proposing solutions, whether through new tools, automation, or workflow adjustments.

📝 Enhancement Note: The emphasis on "AI-native," "performance & impact," and "speed" points to a culture that values forward-thinking, results-oriented individuals who can adapt quickly and leverage technology to achieve ambitious goals. This is characteristic of high-performing GTM teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The constant need to produce high-quality creative assets at a rapid pace required for performance marketing and a fast-moving fintech environment.

• AI Integration & Ethics: Staying ahead of the curve with rapidly evolving AI technologies, ensuring their ethical and effective use, and maintaining brand integrity while leveraging AI.

• Data Interpretation for Creative: Translating complex performance data into actionable creative insights and design decisions.

• Cross-Functional Alignment: Effectively collaborating with diverse teams (marketing, product, web) who may have different priorities and communication styles.

• Brand Evolution: Pushing creative boundaries for a trusted fintech brand without alienating existing customers or compromising brand perception.

Learning & Development Opportunities:

• AI Tool Mastery: Deep dive into cutting-edge generative AI tools for creative production, becoming a go-to expert within the team.

• Performance Analytics Training: Opportunities to enhance understanding of marketing analytics, A/B testing methodologies, and data visualization for creative impact.

• Fintech Industry Insights: Gaining specialized knowledge of the fintech landscape, regulatory considerations, and consumer behavior within this sector.

• Mentorship: Potential to be mentored by senior leaders in marketing or creative, and to mentor junior designers as the team grows.

• Industry Conferences & Workshops: Access to resources for attending relevant design, marketing technology, and AI conferences.

📝 Enhancement Note: The challenges highlight the dynamic nature of this role, requiring adaptability and continuous learning. The growth opportunities are geared towards developing expertise in high-demand areas like AI in creative and performance-driven design, aligning with the strategic direction of modern GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a performance marketing campaign creative from brief to delivery. How would you incorporate AI and data into this process?"

• "Walk us through a time you used generative AI tools to significantly improve creative output or efficiency. What were the results?"

• "How do you balance pixel-perfect design with the need for rapid iteration in a fast-paced environment like fintech?"

• "Tell us about a time you used performance data to inform your creative decisions and improve campaign results. What metrics did you focus on?"

• "How do you ensure brand consistency across a wide range of creative assets and channels, especially when using AI tools?" Company & Culture Questions:

• "What excites you about wamo's mission and the fintech industry?"

• "How do you approach collaboration with non-creative teams like performance marketing or engineering?"

• "Describe your ideal work environment and how you contribute to a positive team culture."

• "How do you stay updated on the latest trends in design, AI, and marketing technology?" Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to tell a clear story for each project, focusing on the problem, your solution (including AI/data usage), and the quantifiable results.

• Highlight AI & Data Integration: For relevant projects, explicitly call out how AI tools were used and how performance data influenced your design choices and iterations.

• Showcase Hybrid Skills: Ensure a good mix of static and motion design examples, demonstrating versatility.

• Practice Your Narrative: Rehearse your explanations to be concise, engaging, and focused on business value. Be prepared to answer detailed questions about your process.

• Be Ready for a Challenge: If a creative challenge is part of the process, prepare to demonstrate your problem-solving skills, speed, and ability to apply AI and data insights under pressure.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical application of AI, data interpretation for marketing impact, and the ability to perform in a fast-paced, results-driven environment. Articulating a clear, data-informed, and AI-enhanced design process will be crucial.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the careers portal at [wamo careers URL].

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating hybrid static/motion design, AI tool integration, and performance marketing impact. Prioritize case studies that quantify results.

• Resume Optimization: Ensure your resume clearly outlines your 5+ years of relevant experience, proficiency with Figma and Adobe Creative Suite, and hands-on experience with generative AI tools. Use keywords from the job description.

• Prepare Your Narrative: Practice articulating your design process, your approach to AI-assisted workflows, and how you use data to drive creative decisions. Be ready to present your portfolio and discuss your contributions.

• Company Research: Familiarize yourself with wamo's brand, mission, and recent marketing campaigns. Understand their position in the fintech market and their commitment to innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.