Senior Motion Graphic Designer

📍 Job Overview

Job Title: Senior Motion Graphic Designer

Company: DotYeti Design

Location: Jakarta, Indonesia

Job Type: Full-Time

Category: Creative & Media / Art & Design / Technology / Marketing

Date Posted: 2026-08-24

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive visual storytelling by transforming brand concepts into dynamic, high-conversion motion assets for social, web, and display platforms.

• Lead the creation of engaging motion graphics, including 2D animations, logo animations, infographic animations, and explainer videos, ensuring clear and compelling messaging.

• Execute full character animations and develop storyboards for narrative-driven projects and educational content.

• Produce dynamic layouts and kinetic typography that enhance storytelling and visual appeal.

• Optimize all motion outputs for various platforms, maintaining brand consistency and strong performance metrics.

📝 Enhancement Note: This role is positioned as a Senior Motion Graphic Designer within a design-focused organization. The emphasis on "high-conversion" and "performance-driven content" suggests a strong alignment with marketing and GTM objectives, requiring the designer to understand how motion graphics contribute to business outcomes rather than just aesthetic appeal. The mention of "UGC Production" and "paid social ads" further indicates a need for a designer who can work with diverse content types and optimize for performance marketing channels.

📈 Primary Responsibilities

• Collaborate closely with the internal design team to conceptualize and develop project ideas, establishing robust visual strategies for motion graphics.

• Transform raw footage, including user-generated content (UGC), into polished, conversion-focused brand narratives specifically optimized for social media platforms and digital advertising campaigns.

• Design and produce high-quality 2D animations, logo animations, infographic animations, and explainer videos, ensuring that each piece delivers a clear, concise, and compelling message.

• Develop detailed storyboards and execute complete character animations for projects requiring narrative depth and explainer content.

• Create motion assets incorporating kinetic typography, seamless dynamic transitions, and visually engaging layouts to significantly enhance overall storytelling effectiveness.

• Leverage Adobe Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro to produce premium quality digital content.

• Ensure all motion graphics outputs are meticulously optimized for diverse platforms such as social media feeds, websites, and display advertisements, while rigorously maintaining strong performance metrics and unwavering brand consistency.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and performance-oriented output. The emphasis on UGC transformation and optimization for social media/ads indicates a need for a designer who can adapt to raw content and create compelling narratives that drive engagement and conversions, a key aspect of GTM operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Animation, Digital Media, or a related field is typically expected for a Senior role. Equivalent practical experience will also be considered.

Experience: Significant proven design experience, with a strong portfolio showcasing animations, explainer videos, social ads, and performance-driven content. Previous startup and/or design agency experience is highly valued.

Required Skills:

• Visual Storytelling: Ability to translate brand concepts and messages into compelling visual narratives through motion.

• 2D Animation & Motion Graphics: Expertise in creating various animation styles, including logo animations, infographic animations, and explainer videos.

• Video Editing & Post-Production: Proficiency in transforming raw footage into polished, engaging video content, including UGC.

• Character Animation & Storyboarding: Skill in developing visual sequences and bringing characters to life through animation.

• Kinetic Typography: Mastery of animating text to enhance messaging and visual impact.

• Adobe Creative Suite Proficiency: Advanced skills in Adobe After Effects, Premiere Pro, Photoshop, Illustrator, and InDesign.

• Platform Optimization: Strong understanding of social media video formats, display ad requirements, and web integration for motion assets.

• Brand Consistency: Ability to maintain brand guidelines across all motion graphics output.

• Communication Skills: Excellent written and verbal English communication for collaboration and client interaction.

• Time Management: Proven ability to manage multiple projects and meet deadlines effectively.

Preferred Skills:

• Performance Marketing Creatives: Experience producing creatives specifically for paid social ads and performance marketing campaigns.

• HTML5 Banner Ads: Familiarity with creating animated banner ads for digital advertising.

• Lottie (JSON) Animations: Experience with Lottie for seamless web and app integration of animations.

• Interactive Motion Assets: Ability to create dynamic elements that bridge UI/UX with animated features.

• Canva and Figma Proficiency: Familiarity with these design tools for broader design collaboration.

• Startup/Agency Experience: Prior experience in fast-paced, dynamic environments.

• MSME & Corporate Client Experience: Experience handling motion projects for a diverse range of business sizes.

📝 Enhancement Note: The "Our ideal candidate" section strongly implies a need for practical experience and a portfolio that demonstrates impact (conversion-focused, performance-driven). The required software list is comprehensive, and the preferred skills indicate a desire for versatility and experience in specific, high-demand areas like performance marketing and web/app integration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Performance Impact: Showcase a minimum of 3-5 projects specifically highlighting how your motion graphics contributed to key performance indicators (KPIs) such as increased engagement, click-through rates (CTR), conversion rates, or brand recall.

• Variety of Motion Styles: Include examples of diverse animation techniques, such as character animation, kinetic typography, infographic animations, logo animations, and explainer videos.

• Platform-Specific Optimization: Present case studies or project details that explain the optimization process for different platforms (e.g., social media feeds, stories, display ads, web banners) and the rationale behind design choices for each.

• UGC Transformation Examples: If possible, include projects where you transformed raw footage or user-generated content into polished, effective brand narratives.

• Technical Proficiency Showcase: Ensure your portfolio clearly demonstrates proficiency with the required Adobe Creative Suite tools, and ideally, touch upon experience with Lottie or HTML5 banner ad creation if applicable.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical workflow from brief to final delivery, including stages for concept development, storyboarding, animation, editing, feedback incorporation, and final asset rendering.

• Collaboration & Feedback Integration: Detail how you incorporate feedback from design teams, marketing stakeholders, and clients to refine motion graphics and ensure project objectives are met.

• Performance Analysis & Iteration: Describe your approach to understanding the performance of your motion assets and how you use data or insights to iterate and improve future designs.

📝 Enhancement Note: Given the emphasis on "high-conversion" and "performance-driven content," a candidate's portfolio must go beyond just aesthetic quality. It needs to demonstrate a strategic understanding of how motion graphics serve business objectives. The "Process Documentation" aspect implies a need to articulate a structured and efficient approach to motion design projects.

💵 Compensation & Benefits

Salary Range: Based on the Senior Motion Graphic Designer title, 5-10 years of experience, and the location (Jakarta, Indonesia), a competitive salary range would typically be between IDR 15,000,000 to IDR 30,000,000 per month. This estimate is based on market research for similar roles in Jakarta, considering the demanding skillset and the "competitive compensation" offered.

Benefits:

• Fully Remote Work: Enjoy the flexibility and autonomy of working from any location.

• Professional Growth Opportunities: Access to continuous learning, skill development, and career advancement within a collaborative and talented team.

• Competitive Compensation: A salary package designed to attract and retain top talent in the field.

• Impactful Projects: Opportunity to work on diverse and high-impact projects for various clients, contributing directly to their marketing success.

Working Hours: The role requires flexibility with working hours, suggesting a standard 40-hour work week but with the potential for adjusted schedules to accommodate collaboration across different time zones or project deadlines.

📝 Enhancement Note: The salary range is an estimate for Jakarta, Indonesia, for a Senior Motion Graphic Designer with 5-10 years of experience. This is derived from industry benchmarks and cost of living considerations for the region. The "flexibility with working hours" is noted as a key aspect of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Design & Creative Services. DotYeti Design operates within the dynamic digital marketing and creative agency sector, focusing on providing visual assets that drive business outcomes.

Company Size: The input does not specify company size, but the nature of a design agency often implies a mid-sized team or a growing startup environment.

Founded: The founding date is not specified.

Team Structure:

• Design Specialization: The team likely comprises specialized designers, including motion graphic artists, graphic designers, and possibly video editors, all working towards common client objectives.

• Cross-Functional Collaboration: Expect close collaboration with marketing strategists, account managers, and potentially client-side teams to ensure motion assets align with broader campaign goals.

• Agile Project Management: Given the "startup and/or design agency experience" preference, the team likely operates with agile methodologies, emphasizing quick iterations and responsiveness to client needs.

Methodology:

• Conversion-Centric Design: The core methodology revolves around creating visually appealing and technically sound motion graphics that are optimized for conversion and performance marketing.

• Data-Informed Creativity: While creative, the approach is likely informed by performance data and client feedback to ensure that design choices lead to measurable results.

• Agile Development Cycles: Projects are managed in iterative cycles, allowing for flexibility and adaptation based on evolving client requirements and market trends.

Company Website: [DotYeti Design Company Website - Placeholder, as URL was null]

📝 Enhancement Note: The company's focus on "high-conversion" and "performance-driven content" suggests a culture that values results and tangible business impact, not just aesthetic creativity.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a high degree of autonomy, expertise, and responsibility. A Senior Motion Graphic Designer is expected to lead projects, mentor junior designers, and contribute to strategic creative decisions.

Reporting Structure: Typically, a Senior Motion Graphic Designer would report to a Creative Director, Design Lead, or Head of Production within the agency.

Operations Impact: The role's impact is directly tied to the success of client marketing campaigns. By creating engaging and conversion-focused motion assets, this designer directly influences client engagement, brand perception, and ultimately, revenue generation.

Growth Opportunities:

• Lead Creative Roles: Potential to advance into Lead Motion Designer, Art Director, or Creative Director positions, overseeing larger teams and more complex projects.

• Specialization Development: Opportunity to deepen expertise in specific areas like character animation, technical animation, or performance marketing creatives.

• Client Strategy Contribution: Influence client strategy by providing expert insights on how motion graphics can best achieve their marketing objectives.

• Mentorship: Develop leadership skills by mentoring junior designers and contributing to the team's overall skill enhancement.

📝 Enhancement Note: The "Senior" title and focus on "high-conversion" suggest a path towards leadership and strategic creative input, aligning with career growth in a performance-oriented agency.

🌐 Work Environment

Office Type: The role is advertised as "Fully Remote Work," indicating no requirement for a physical office presence.

Office Location(s): While the role is remote, the listed location is Jakarta, Indonesia. This may indicate the company's headquarters or a primary operational base, but remote employees are not tied to a specific office.

Workspace Context:

• Home Office Setup: Employees are expected to maintain a productive and professional home office environment conducive to creative work and video production.

• Digital Collaboration Tools: Reliance on digital platforms for communication, project management, file sharing, and collaborative design reviews.

• Flexible Schedule: While a 40-hour week is implied, the "flexibility with working hours" suggests a focus on output and project completion rather than strict adherence to a 9-to-5 schedule, allowing for personal work-life integration.

Work Schedule: The role requires flexibility with working hours, which is typical for remote positions and creative roles that may involve tight deadlines or international client collaboration. A standard 40-hour work week is implied, but with adaptability.

📝 Enhancement Note: The fully remote nature of the role is a significant aspect, offering flexibility but also requiring strong self-discipline and effective use of digital collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Interview: A preliminary screening to assess general fit, communication skills, and initial understanding of the role and company. Be ready to briefly discuss your background and interest.

• Assessment: A practical exercise or a detailed portfolio review designed to evaluate your technical skills, creative problem-solving abilities, and understanding of performance-driven motion graphics.

• Final Interview: A deeper dive into your experience, strategic thinking, and cultural fit. This may involve discussing specific portfolio pieces in detail and how you approach client challenges.

• Job Offer! Portfolio Review Tips:

• Highlight Performance: Ensure your portfolio prominently features projects that demonstrate measurable impact (e.g., increased engagement, CTR, conversions). Quantify results wherever possible.

• Showcase Versatility: Include a range of animation styles and project types (social ads, explainer videos, character animation, kinetic typography) to demonstrate broad skill competency.

• Explain Your Process: Be prepared to walk through your workflow for 1-2 key projects, explaining your creative decisions, optimization strategies, and how you overcame challenges.

• Tailor to DotYeti: Research DotYeti's client base and typical project outputs. Highlight work that aligns with their focus on "high-conversion" and "performance-driven" content.

• Technical Clarity: Clearly list the software used for each project and be ready to discuss your proficiency levels.

Challenge Preparation:

• Understand the Brief: If given a specific creative brief for an assessment, read it thoroughly and ask clarifying questions.

• Focus on Objectives: Ensure your creative solution directly addresses the stated objectives, especially conversion or performance goals.

• Demonstrate Efficiency: Be mindful of project scope and time constraints. Show how you can deliver quality within practical limits.

• Articulate Rationale: Be prepared to clearly explain why you made specific creative and technical choices.

📝 Enhancement Note: The hiring process emphasizes practical skills and performance impact, requiring candidates to not only showcase creative talent but also strategic thinking and demonstrable results.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: The core tool for motion graphics and animation creation.

• Adobe Premiere Pro: Essential for video editing, assembly, and final output.

• Adobe Photoshop: Used for asset creation, manipulation, and preparing graphics for animation.

• Adobe Illustrator: Crucial for creating vector graphics, logos, and illustrations for animation.

• Adobe InDesign: May be used for initial layout concepts or storyboarding.

Analytics & Reporting:

• Platform Analytics: Familiarity with understanding analytics from social media platforms (e.g., Facebook Ads Manager, Instagram Insights) and ad networks to gauge performance of motion assets.

• Reporting Tools: While not explicitly listed, experience with tools that provide campaign performance data would be beneficial for demonstrating ROI.

CRM & Automation:

• Project Management Tools: Proficiency with tools like Asana, Trello, Jira, or similar for managing project workflows and deadlines.

• Cloud Storage & Collaboration: Experience with platforms like Google Drive, Dropbox, or specialized creative asset management systems for file sharing and team collaboration.

Other Preferred Tools:

• Canva: For quick design tasks and collaboration.

• Figma: For collaborative design and UI/UX-related motion elements.

• Lottie/Bodymovin: For exporting animations for web and app integration.

• HTML5 Ad Creation Tools: Software or platforms for generating animated banner ads.

📝 Enhancement Note: The core technology stack is heavily focused on the Adobe Creative Suite, with a strong emphasis on After Effects and Premiere Pro. The inclusion of Canva and Figma as preferred tools suggests a need for broader design ecosystem integration.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to producing high-quality, polished motion graphics that meet or exceed client expectations.

• Performance-Driven Creativity: Valuing designs that not only look good but also achieve specific marketing objectives and drive measurable results.

• Collaboration & Teamwork: Fostering an environment where designers work together, share knowledge, and support each other to achieve collective success.

• Adaptability & Innovation: Embracing new technologies, trends, and client needs to continuously evolve creative output.

• Client Focus: A dedication to understanding and fulfilling client requirements to build strong, lasting relationships.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration with other designers, marketing strategists, and account managers to ensure unified campaign messaging and execution.

• Constructive Feedback Culture: Openness to receiving and giving constructive feedback to improve creative work and processes.

• Knowledge Sharing: Encouraging the sharing of techniques, tools, and insights within the design team to foster collective growth and problem-solving.

📝 Enhancement Note: The company culture likely emphasizes a results-oriented approach, where creative talent is directly applied to achieve business goals, supported by strong teamwork and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to consistently produce innovative and visually stunning motion graphics that also deliver on specific conversion or performance marketing goals.

• Adapting to Diverse Client Needs: Working with a variety of clients (MSMEs to large corporations) requires adapting creative styles and technical approaches to different brand identities and objectives.

• Rapidly Evolving Digital Landscape: Staying current with new social media trends, ad platform changes, and animation technologies demands continuous learning and adaptation.

• Remote Collaboration Efficiency: Maintaining high levels of creative synergy and project efficiency within a fully remote team environment requires excellent communication and tool utilization.

Learning & Development Opportunities:

• Advanced Animation Techniques: Opportunities to explore and master advanced animation styles, character rigging, or complex visual effects.

• Performance Marketing Specialization: Deepen expertise in creating creatives specifically for paid social and performance marketing campaigns, understanding analytics and optimization strategies.

• New Software & Technologies: Training and exposure to emerging tools and technologies like Lottie, 3D animation software, or interactive design platforms.

• Mentorship & Leadership: The Senior role provides a platform to mentor junior designers, develop leadership skills, and potentially move into art direction or team lead positions.

📝 Enhancement Note: The challenges are inherent to a performance-focused creative role in a dynamic digital environment. The growth opportunities are geared towards deepening specialized skills and progressing into leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a motion graphic that is specifically designed to drive conversions for a social media ad campaign. What metrics would you focus on?" (Preparation: Be ready to discuss your workflow from brief to analysis, emphasizing optimization for specific KPIs and providing examples from your portfolio.)

• "How do you ensure brand consistency across different motion graphic projects and platforms, especially when working with diverse client assets or UGC?" (Preparation: Discuss your approach to style guides, asset management, and adapting brand elements to various formats.)

• "Walk me through a complex character animation or explainer video project you led. What were the key storyboarding and animation decisions you made, and why?" (Preparation: Select a strong portfolio piece and be ready to detail your creative process, technical execution, and problem-solving.) Company & Culture Questions:

• "What excites you about DotYeti Design's focus on 'high-conversion' and 'performance-driven' motion graphics?" (Preparation: Research DotYeti's work and articulate how your skills and passion align with their mission.)

• "How do you approach collaboration with a remote design team and other stakeholders (e.g., marketing, account managers)?" (Preparation: Provide examples of your communication style, use of collaboration tools, and experience in cross-functional teamwork.)

• "How do you stay updated with the latest trends in motion graphics, social media, and digital advertising?" (Preparation: Mention specific resources, communities, or practices you follow.) Portfolio Presentation Strategy:

• Lead with Impact: Begin your presentation by showcasing 2-3 of your strongest projects that best demonstrate your ability to create high-conversion, performance-driven content.

• Quantify Results: For each project, clearly state the objective, your role, the creative solution, and quantifiable results (e.g., "increased CTR by 15%," "achieved 2x engagement rate").

• Explain Your 'Why': Be prepared to articulate the strategic reasoning behind your design choices, especially how they contribute to project goals.

• Showcase Technical Skill: Demonstrate your proficiency with After Effects and other relevant tools by discussing specific techniques or complex challenges you overcame.

• Interactive Walkthrough: If possible, prepare a brief live demo or screen share to highlight specific animation details or process steps.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a strategic, results-oriented mindset that aligns with DotYeti's business objectives.

📌 Application Steps

To apply for this Senior Motion Graphic Designer position:

• Submit your application through the provided job ad link.

• Curate Your Portfolio: Ensure your portfolio prominently features projects that showcase your ability to create high-conversion, performance-driven motion graphics. Quantify results wherever possible and tailor the selection to highlight work relevant to social media ads, explainer videos, and dynamic layouts.

• Optimize Your Resume: Highlight your 5-10 years of relevant experience, proficiency in Adobe Creative Suite, and any experience with performance marketing, UGC transformation, or Lottie animations. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through 2-3 key portfolio pieces, clearly explaining your process, creative decisions, and the measurable impact of your work. Be ready to discuss how you adapt to different platforms and client needs.

• Research DotYeti Design: Understand their company mission, client base, and emphasis on conversion-focused creative. Prepare to articulate how your skills and experience align with their specific approach to motion design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.