Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Everlane

Location: Los Angeles, CA

Job Type: Full-Time

Category: Creative & Media / Art & Design

Date Posted: 2026-08-11T20:59:25

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the visual representation of the Everlane brand across diverse platforms, including digital marketing, e-commerce, retail environments, and integrated campaigns.

• Collaborate closely with Creative Directors, Art Directors, copywriters, and marketing teams to conceptualize and execute impactful seasonal campaigns and product launches.

• Translate complex creative concepts into polished, customer-facing design assets, ensuring unwavering brand consistency and elevated aesthetic.

• Develop and maintain robust brand systems, contributing to the ongoing evolution of Everlane's visual identity through innovative design solutions.

• Prepare final, production-ready files for both digital and print applications, demonstrating meticulous attention to detail and technical accuracy.

📝 Enhancement Note: The "Senior Graphic Designer" title, combined with the emphasis on "seasonal campaigns," "product launches," and "brand initiatives," strongly suggests a role within a fast-paced GTM (Go-To-Market) or marketing operations context. The requirement for experience in fashion, retail, or lifestyle brands further solidifies this, indicating a need for a designer who understands consumer-facing visual communication and brand storytelling within these industries.

📈 Primary Responsibilities

• Design and produce high-quality creative assets for email marketing campaigns, website user interfaces, paid social media advertisements, digital marketing collateral, and innovative packaging solutions.

• Partner with the Creative Director and Art Director to conceptualize, develop mood boards, and present creative strategies for seasonal campaigns and new product introductions.

• Translate brand messaging and product narratives into compelling visual stories that resonate with the target audience across all touchpoints.

• Ensure the consistent application of Everlane's visual identity and brand guidelines across all marketing and retail channels, acting as a brand steward.

• Manage the end-to-end design process from initial concept through to final production, including detailed file preparation for print and digital vendors.

• Proactively contribute to concept development sessions, offering creative solutions and design expertise to elevate brand initiatives.

• Stay abreast of emerging design trends, fashion industry shifts, cultural movements, and new creative technologies to inform and inspire design work.

📝 Enhancement Note: The responsibilities explicitly mention "email, website, paid social, digital marketing, packaging, and retail channels," which are critical GTM (Go-To-Market) functions. The collaboration with "Marketing teams" and the focus on "seasonal campaigns" and "product launches" further indicate a strong alignment with marketing operations and campaign execution.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred, though equivalent professional experience will be strongly considered. Experience:

• A minimum of 5 years of professional graphic design experience, with a significant portion ideally gained within the fashion, retail, lifestyle, or consumer brand sectors. This experience should demonstrate a proven ability to translate brand strategy into compelling visual assets. Required Skills:

• Advanced proficiency in Figma for digital design and collaborative workflows.

• Expert-level command of Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for all design and production needs.

• A strong portfolio showcasing exceptional talent in branding, digital design, typography, layout composition, and art direction.

• Demonstrated experience in designing for key marketing channels including email, web, social media, and performance marketing platforms.

• A deep understanding of visual storytelling principles and the ability to apply them to build cohesive brand systems.

• Proven ability to collaborate effectively within cross-functional teams and manage multiple high-priority projects simultaneously. Preferred Skills:

• Experience with motion graphics or video editing software (e.g., After Effects, Premiere Pro).

• Familiarity with project management tools and methodologies relevant to creative operations.

• Understanding of basic UX/UI principles for web and digital product design.

• Experience in a fast-paced, high-growth e-commerce or retail environment.

📝 Enhancement Note: The requirement for 5+ years of experience, proficiency in industry-standard design tools like Figma and Adobe Creative Suite, and a strong portfolio are typical for a Senior Graphic Designer role. The emphasis on "brand systems," "visual storytelling," and experience across "email, web, social media, and performance marketing channels" points to a need for someone who can execute campaigns with a strategic GTM (Go-To-Market) mindset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that clearly demonstrates a minimum of 5 years of professional design work, with specific examples of successful brand campaigns and product launches.

• Detailed case studies showcasing the design process from concept development to final execution, highlighting problem-solving approaches and strategic thinking.

• Demonstration of advanced skills in Figma and Adobe Creative Suite through project examples, emphasizing efficiency and technical execution.

• Evidence of creating cohesive visual systems and maintaining brand consistency across multiple digital and print touchpoints.

• Examples of work specifically designed for e-commerce, social media, email marketing, and paid advertising campaigns. Process Documentation:

• Showcase examples of workflow optimization for design projects, illustrating how efficiency was improved or bottlenecks were resolved.

• Provide documentation or descriptions of how design assets were prepared for production, detailing adherence to brand guidelines and technical specifications.

• Illustrate how feedback from cross-functional teams was incorporated into the design process, demonstrating adaptability and collaborative problem-solving.

📝 Enhancement Note: For a Senior Graphic Designer role, especially in a brand-focused company like Everlane, the portfolio is paramount. The emphasis on "brand systems," "seasonal campaigns," and "production-ready files" suggests that candidates should be prepared to demonstrate not just aesthetic talent but also a structured approach to design execution and process management, crucial for GTM (Go-To-Market) operations.

💵 Compensation & Benefits

Salary Range: $76,000 - $120,000 annually

Explanation: This range is based on the provided information for the Los Angeles geographic area, reflecting the Senior Graphic Designer role's experience level and responsibilities. Compensation within this band will be determined by factors such as the candidate's specific skills, qualifications, depth of experience, and overall fit for the role and company.

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision insurance plans to support employee well-being.

• Retirement Savings Plan: Access to a 401(k) or similar retirement savings plan, potentially with company match.

• Paid Time Off: Generous paid time off (PTO) including vacation days, sick leave, and company holidays.

• Employee Discount: Significant employee discount on Everlane products, promoting brand advocacy.

• Professional Development: Opportunities for continued learning, workshops, and potential attendance at industry events.

Working Hours:

• This is a full-time role, typically requiring approximately 40 hours per week. The hybrid schedule involves at least three days in the office (Tuesdays through Thursdays), with flexibility for remote work on other days.

📝 Enhancement Note: The salary range provided ($76,000 - $120,000) is specific to Los Angeles and the Senior Graphic Designer role. The benefits listed are standard for full-time positions in the retail/fashion industry and align with what a company like Everlane would typically offer. The hybrid work arrangement is also explicitly detailed.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion Retail, Apparel, E-commerce, "Clean Luxury"

Company Size: Everlane is a well-established brand, likely falling into the medium to large company category, with significant online and physical retail presence. This size suggests a structured environment with established processes but also room for individual impact.

Founded: Everlane was founded in 2010, positioning it as a modern retail brand that has navigated the evolving landscape of e-commerce and direct-to-consumer (DTC) models.

Team Structure:

• The Senior Graphic Designer will be part of the Creative team, reporting to the Creative Director. This team likely includes Art Directors, Copywriters, and potentially other designers and production artists.

• The role requires close collaboration with Marketing, E-commerce, and Retail teams, indicating a matrixed or highly integrated project-based structure.

• Operations within the Creative team will focus on efficient campaign execution, asset management, and adherence to brand guidelines. Methodology:

• Everlane's "Clean Luxury" ethos suggests a methodology that prioritizes ethical sourcing, sustainability, and transparency, which can influence creative briefs and campaign messaging.

• Design processes will likely be data-informed, leveraging insights from digital marketing performance and consumer behavior to optimize visual assets.

• Emphasis on consistent brand storytelling and elevated visual identity across all channels is a core operational principle for the creative function.

Company Website: https://www.everlane.com/

📝 Enhancement Note: Everlane's positioning as a "clean luxury" brand and its focus on ethical practices are key cultural differentiators. For a Senior Graphic Designer, this means understanding how to visually communicate these values in a way that is both aspirational and authentic, impacting creative briefs and campaign execution.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior," indicating a level of expertise, autonomy, and responsibility beyond junior or mid-level positions. A Senior Graphic Designer is expected to lead design projects, mentor junior team members, and contribute strategically to brand visual direction.

Reporting Structure: The Senior Graphic Designer reports directly to the Creative Director. This provides a clear line of reporting and mentorship, with opportunities to learn from senior creative leadership. Collaboration will extend to Art Directors, Copywriters, and various Marketing stakeholders.

Operations Impact: The visual assets created by this role directly impact customer perception, brand engagement, conversion rates on digital platforms, and the overall in-store experience. Effective design is critical for Everlane's Go-To-Market (GTM) strategy, influencing campaign success, product adoption, and brand loyalty.

Growth Opportunities:

• Creative Leadership: Potential to grow into an Art Director or Lead Designer role, taking on more strategic oversight and managing larger projects or teams.

• Specialization: Opportunity to deepen expertise in specific areas such as digital product design, motion graphics, or campaign art direction.

• Cross-Functional Expertise: Development of broader GTM knowledge through close collaboration with marketing and e-commerce teams, potentially leading to roles in brand management or marketing creative strategy.

• Mentorship: Opportunity to mentor junior designers, developing leadership and management skills.

📝 Enhancement Note: The "Senior" designation implies significant autonomy and influence. The growth opportunities highlight a path for career progression within a creative function, with potential to move into leadership or specialized design roles, all of which are critical for effective GTM operations.

🌐 Work Environment

Office Type: This is a hybrid role based in Everlane's Los Angeles Creative Studio, located in the Arts District. The studio environment suggests a space designed for creative collaboration and focused work.

Office Location(s): Los Angeles, California (Arts District). This location is known for its creative and artistic community, potentially fostering a dynamic work atmosphere.

Workspace Context:

• The studio setting likely offers a collaborative environment where designers can interact with Art Directors, Copywriters, and other creative professionals, fostering idea exchange and feedback.

• Access to necessary design tools and technology, including high-performance workstations and software, is expected.

• Regular in-office days (Tuesdays-Thursdays) facilitate in-person brainstorming, team meetings, and project reviews, crucial for cohesive campaign development and GTM execution.

Work Schedule: The role is full-time (approx. 40 hours/week) with a hybrid model. The designated in-office days are crucial for team cohesion and collaborative GTM planning, while remote days offer flexibility for focused individual work.

📝 Enhancement Note: The hybrid model with specific in-office days is a key aspect of the work environment. For a designer, understanding how this impacts collaboration with marketing and other GTM teams is important for managing workflow and ensuring seamless project execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements. Be prepared to articulate your design philosophy and career highlights.

• Portfolio Presentation: You will likely be asked to present your portfolio to the Creative Director and potentially other key stakeholders. Focus on case studies that demonstrate your problem-solving skills, strategic thinking, and impact on brand objectives, particularly for GTM initiatives.

• Skills Assessment: A potential design challenge or practical exercise to evaluate your proficiency in Figma and Adobe Creative Suite, as well as your ability to interpret a creative brief and execute within brand guidelines.

• Team/Cultural Fit Interview: Discussions with team members and potentially other department heads (e.g., Marketing) to assess collaboration style, communication skills, and cultural alignment with Everlane's values.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best represent your skills in branding, digital design, and campaign execution relevant to fashion/retail.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your design process, the solutions you developed, and the measurable results or impact. Quantify success where possible (e.g., increased engagement, conversion lift).

• Showcase Process: Highlight your work in Figma and Adobe Creative Suite, demonstrating technical proficiency, efficiency, and adaptability. Include examples of how you've built or worked within brand systems.

• Highlight GTM Relevance: Emphasize projects that show experience with email, social media, web design, and paid media, as these are critical for Everlane's Go-To-Market efforts.

• Be Prepared for Questions: Anticipate questions about your design choices, how you handle feedback, and your understanding of Everlane's brand.

Challenge Preparation:

• Familiarize yourself with Everlane's current branding, recent campaigns, and overall aesthetic.

• Practice designing under timed conditions, focusing on quick interpretation of briefs and efficient execution.

• Be ready to articulate your design rationale clearly and concisely, justifying your choices based on brand strategy and GTM objectives.

📝 Enhancement Note: The interview process for a creative role heavily relies on the portfolio. For this position, highlighting experience in GTM-relevant channels (digital marketing, e-commerce) and demonstrating a structured design process will be crucial for impressing hiring managers.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for digital design, prototyping, and collaborative workflows. Expect to use it extensively for web, email, and social assets.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, retouching, and complex digital compositions.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design, particularly for any print collateral, packaging, or detailed multi-page documents.

Analytics & Reporting:

• While not a primary design tool, an understanding of how design impacts analytics is beneficial. Familiarity with interpreting data from platforms like Google Analytics, social media insights, or email marketing platforms could be an asset. CRM & Automation:

• No direct CRM or automation tool experience is explicitly required for the designer role itself, but understanding how design assets are deployed through marketing automation platforms or CRM-integrated campaigns (e.g., email builders) is advantageous.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable for this role. Understanding the ecosystem of digital marketing tools where these assets will be deployed (email platforms, social media schedulers, ad managers) adds significant value for GTM execution.

👥 Team Culture & Values

Operations Values:

• Elevated Design: A commitment to producing high-quality, aesthetically refined visual assets that align with a "clean luxury" brand.

• Brand Stewardship: Upholding and evolving Everlane's visual identity with consistency and integrity across all touchpoints.

• Collaboration & Communication: Working effectively with cross-functional teams, valuing input, and communicating design rationale clearly.

• Efficiency & Agility: Ability to adapt to evolving project needs, manage timelines, and deliver polished assets in a timely manner, crucial for GTM campaign cycles.

• Ethical & Conscious: Aligning creative output with Everlane's commitment to sustainability and ethical practices.

Collaboration Style:

• The team likely operates with a blend of structured collaboration (e.g., campaign planning meetings) and agile feedback loops for design iterations.

• Cross-functional collaboration with Marketing, E-commerce, and Retail teams is essential, requiring strong communication skills and the ability to translate creative vision into actionable design solutions for various business objectives.

• A culture of constructive feedback and iterative design is expected, fostering continuous improvement and alignment on creative output.

📝 Enhancement Note: Everlane's values emphasize quality, ethics, and conscious consumerism, which should be reflected in the designer's approach. The collaborative style needs to support fast-paced GTM cycles and cross-functional alignment.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring a unified visual identity across a wide array of digital and physical touchpoints, especially during rapid campaign cycles.

• Balancing Creativity with Performance: Translating artistic vision into assets that also meet specific marketing performance goals (e.g., click-through rates, conversion).

• Adapting to Evolving Trends: Staying current with design trends while remaining true to Everlane's established brand aesthetic.

• Managing Multiple Priorities: Juggling numerous projects from different departments with varying deadlines and creative requirements.

Learning & Development Opportunities:

• Advanced Design Software Skills: Deepening expertise in Figma for advanced prototyping and design system management, or exploring new creative tools.

• Digital Marketing & GTM Strategy: Gaining a deeper understanding of how design contributes to broader marketing and Go-To-Market strategies through cross-functional collaboration.

• Brand System Development: Opportunities to contribute to or lead the refinement and expansion of Everlane's brand guidelines and design systems.

• Mentorship: Learning from senior creative leadership, including the Creative Director, on art direction, campaign strategy, and brand building.

📝 Enhancement Note: The challenges are typical for a senior designer in a retail/e-commerce environment, requiring a blend of creative skill and operational awareness for GTM success. Growth opportunities focus on deepening design expertise and expanding strategic GTM understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex brand message into a compelling visual campaign. What was your process, and what were the results?" (Prepare a case study from your portfolio.)

• "How do you ensure brand consistency across multiple channels like email, social media, and web?" (Discuss your approach to brand guidelines and asset management.)

• "Walk us through a project where you had to balance creative vision with specific performance metrics for a GTM campaign." (Highlight your strategic thinking and data awareness.)

• "How do you approach collaborating with copywriters and marketing teams to achieve a unified campaign message?" (Provide examples of successful cross-functional partnerships.) Company & Culture Questions:

• "What is your understanding of Everlane's 'clean luxury' ethos, and how would you visually represent that?" (Research the brand thoroughly and articulate your interpretation.)

• "Describe your experience working in a hybrid environment. How do you maintain collaboration and productivity?" (Align your answer with the described hybrid model.)

• "What are your thoughts on the current state of fashion/retail design, and how do you stay inspired?" (Showcase your industry awareness and passion.) Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly state the objective, your role, the key challenges, your solution, and the measurable outcomes or impact on the business.

• Showcase Process & Tools: Demonstrate your proficiency with Figma and Adobe Creative Suite, explaining how you used these tools to achieve your design goals.

• Highlight GTM Relevance: Ensure your selected projects clearly showcase experience with digital marketing channels (email, social, web ads) and campaign execution.

• Be Concise and Engaging: Practice your presentation to be clear, engaging, and within a reasonable timeframe. Be ready to answer detailed questions about your work.

📝 Enhancement Note: Preparing specific examples that demonstrate experience in GTM-relevant areas and showcasing a strategic, process-oriented approach to design will be key to a successful interview.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided Greenhouse link, ensuring all required fields are completed accurately.

• Portfolio Customization: Tailor your portfolio to highlight projects that best showcase your experience in fashion/retail, digital marketing channels (email, social, web), and campaign execution. Prioritize case studies demonstrating brand building and GTM impact.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of relevant experience, emphasizing proficiency in Figma and Adobe Creative Suite, and detailing your contributions to successful campaigns and brand initiatives. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on clear storytelling, strategic rationale, and quantifiable results. Prepare to discuss your design process, collaboration experience, and understanding of Everlane's brand.

• Company Research: Thoroughly research Everlane's brand, mission, recent campaigns, and target audience. Understand their "clean luxury" positioning and how design supports their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.