Senior Graphic Brand Designer

📍 Job Overview

Job Title: Senior Graphic Brand Designer

Company: Avaron AB

Location: Drottningtorget 5, 411 03 Göteborg, Sweden

Job Type: FULL_TIME

Category: Art & Design / Creative & Media / Consulting / Technology

Date Posted: 2026-09-17

Experience Level: 10+ years

Remote Status: On-site

🚀 Role Summary

• Spearhead the evolution of a next-generation visual identity within a design-driven mobility sector, focusing on a premium and confident brand expression.

• Translate strategic brand direction into scalable principles that permeate brand, product, and user experience.

• Contribute hands-on to the entire design lifecycle, from initial concept ideation to final polished execution.

• Collaborate closely with design leadership and cross-functional teams to ensure cohesive and high-impact design outcomes.

• Develop and maintain sophisticated design systems encompassing typography, color palettes, layout grids, and imagery guidelines.

📝 Enhancement Note: This role is situated within a consulting framework where Avaron AB places specialists at client sites. The Senior Graphic Brand Designer will be an employee of Avaron AB but will be working at a client's location, likely within the mobility or automotive sector, given the description. The emphasis on "premium, confident expression" and "luxury brands" suggests a focus on high-end aesthetics and brand positioning.

📈 Primary Responsibilities

• Develop and refine visual identity concepts and overarching creative directions that elevate the brand's perception.

• Translate complex strategic objectives into clear, compelling, and high-quality visual outputs for diverse applications.

• Create, manage, and evolve comprehensive design systems, ensuring consistency and scalability across all brand touchpoints.

• Produce high-fidelity visualizations, mockups, and persuasive presentation materials to facilitate communication and stakeholder buy-in.

• Foster strong collaborative relationships with cross-functional teams (e.g., product, marketing, engineering) to ensure design alignment and uphold rigorous design standards.

• Apply design expertise to both conceptual exploration and detailed execution for a range of digital platforms and physical applications.

• Contribute to strategic brand thinking by identifying opportunities for design to enhance brand equity and customer engagement.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and hands-on design execution. The phrase "scalable principles across brand, product, and experience" indicates a need for a holistic approach to design, impacting not just visual assets but also user journeys and product integration.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Graphic Design, Visual Communication, or a related field is typically expected for senior-level roles requiring 10+ years of experience.

Experience: A minimum of 10 years of progressive experience in visual identity development and brand design is mandatory. This experience should demonstrate a deep understanding of brand strategy and its translation into compelling visual executions.

Required Skills:

• Proven expertise in visual identity concept development and creative direction.

• Demonstrated ability to translate strategic business goals into impactful visual design solutions.

• Extensive experience in creating, managing, and evolving complex design systems.

• High-level craft and execution skills across both digital (UI/UX, web, app) and physical (print, environmental) applications.

• Exceptional storytelling capabilities, with the ability to articulate design rationale and strategic intent effectively.

• Strong presentation and communication skills, capable of engaging with senior stakeholders and cross-functional teams.

• Hands-on proficiency with industry-standard design software: Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign). Preferred Skills:

• Direct experience working with automotive, technology, or luxury brand portfolios.

• Familiarity with designing for diverse international markets, specifically European and Chinese cultural and design contexts.

• Proficiency in motion graphics and animation tools such as After Effects.

• Experience in user experience (UX) design principles and application.

📝 Enhancement Note: The "10+ years experience" requirement combined with the emphasis on "premium/luxury aesthetic" and "complex design systems" indicates a need for a seasoned designer capable of leading significant brand initiatives and demonstrating a mature understanding of brand architecture and visual hierarchy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 10 years of professional design work, with a clear emphasis on visual identity and brand design.

• Demonstrations of a premium or luxury aesthetic, evidenced through sophisticated typography, color palettes, and overall visual polish.

• Case studies detailing the development and implementation of complex design systems, illustrating scalability and consistency.

• Examples of high-level craft across both digital and physical design outputs, highlighting attention to detail and execution quality.

• Visualizations and mockups that effectively communicate design concepts and support strategic decision-making.

• Evidence of strong storytelling and presentation skills, ideally through embedded case study narratives or presentation excerpts. Process Documentation:

• Case studies that clearly outline the design process from initial brief and research through concept development, iteration, and final execution.

• Documentation of how design systems were conceived, structured, and maintained to ensure brand consistency across multiple touchpoints.

• Examples of collaboration with cross-functional teams, illustrating how design insights were integrated and how alignment was achieved.

• Visual documentation of the translation of strategy into tangible design outputs, demonstrating a clear link between business objectives and creative solutions.

📝 Enhancement Note: For a senior role of this nature, the portfolio is paramount. It must not only showcase aesthetic quality but also strategic thinking, process rigor, and the ability to manage complex design challenges. Candidates should be prepared to articulate their role and contribution within each project.

💵 Compensation & Benefits

Salary Range: Given the "Senior" title, 10+ years of experience, and location in Gothenburg, Sweden, a competitive salary range for a Senior Graphic Brand Designer would typically fall between SEK 55,000 and SEK 80,000 per month (approximately €5,000 - €7,500). This estimate is based on industry benchmarks for senior design roles in major Swedish cities, considering the specialized nature of brand identity and design systems expertise.

Benefits:

• Permanent employment with Avaron AB, providing job security and stability.

• Occupational pension scheme, contributing to long-term financial security.

• Annual wellness allowance of SEK 5,000, supporting employee health and well-being.

Working Hours: The role specifies full-time employment, which typically equates to approximately 40 hours per week in Sweden. While the exact daily schedule isn't detailed, standard Swedish working hours are generally observed, with potential for some flexibility depending on client needs and project deadlines.

📝 Enhancement Note: The provided salary range is an estimate based on general market data for senior design roles in Sweden. Actual compensation may vary based on the specific client assignment, the candidate's exact experience, and negotiation. The benefits are standard for Swedish employment and consulting roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Avaron AB operates within the consulting sector, specializing in placing skilled professionals across various industries including tech, IT, industry, project management, and business support. The company's model emphasizes providing employees with diverse project experiences while ensuring a stable employment base. The specific client for this role is in a "design-driven mobility environment," suggesting the client is likely a forward-thinking company in the automotive, transportation, or related tech sectors.

Company Size: Avaron AB is a consulting firm that places specialists, implying a moderate to large client base and a workforce of employed consultants. The exact size of Avaron AB is not specified but is likely structured to manage a portfolio of consultants and client engagements.

Founded: The founding date of Avaron AB is not provided. The company's operational model suggests a focus on talent management and project-based work, aiming to bridge the gap between specialized talent and client needs.

Team Structure:

• The Senior Graphic Brand Designer will be an employee of Avaron AB, reporting to a Consultant Manager within Avaron.

• While on assignment, they will work within the client's design team, likely reporting to a Design Director, Head of Design, or Brand Manager at the client company.

• Collaboration will be with a cross-functional team at the client site, including product managers, marketing specialists, engineers, and other designers. Methodology:

• At Avaron AB, the methodology focuses on talent development, client satisfaction, and ensuring smooth consultant integration into client environments.

• At the client site, the methodology will be dictated by the client's design and product development processes, likely involving agile or iterative design approaches, user-centered design principles, and robust design system management.

Company Website: https://jobs.avaron.se

📝 Enhancement Note: The dual reporting structure (Avaron's consultant manager and the client's design leadership) is a key aspect of this role. Candidates should be comfortable navigating different organizational cultures and reporting lines.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior" with a requirement of 10+ years of experience. It signifies a high level of expertise, autonomy, and the capacity to lead significant design initiatives. The role involves both strategic brand thinking and hands-on execution, positioning the individual as a key contributor to the client's brand evolution.

Reporting Structure: The individual will report to a Consultant Manager at Avaron AB for employment-related matters and to the client's design leadership (e.g., Design Director, Head of Design) for project-specific direction and performance. This structure requires strong communication and alignment skills.

Operations Impact: The Senior Graphic Brand Designer will have a direct and significant impact on the client's brand perception, market positioning, and user experience. By refining the visual identity and ensuring its consistent application across all touchpoints, the role is crucial for enhancing brand equity, customer engagement, and potentially driving sales or adoption in a competitive mobility market.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas such as advanced design systems, luxury branding, or international design adaptation (European/Chinese markets).

• Leadership Development: Potentially transition into design leadership roles at client companies or within Avaron's broader network, managing teams or leading larger design projects.

• Cross-Industry Exposure: Through Avaron's placement model, gain experience with diverse industries and company cultures, expanding professional versatility.

• Strategic Influence: Grow influence by contributing to higher-level brand strategy discussions and shaping the future direction of the client's brand identity.

📝 Enhancement Note: The growth path is largely dependent on the client's needs and the individual's performance. Success in this role could lead to extended assignments, direct hiring by the client, or opportunities for similar senior roles through Avaron AB.

🌐 Work Environment

Office Type: The role is on-site, meaning the designer will be working at the client's office in Gothenburg. This typically involves a modern office environment, likely with open-plan areas for collaboration and dedicated workspaces for design teams.

Office Location(s): The primary office location is Drottningtorget 5, 411 03 Göteborg, Sweden. Gothenburg is a major Scandinavian city with a strong business and design scene.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace where close collaboration with other designers, product managers, and stakeholders is essential for translating strategic concepts into tangible design outcomes.

• Tools and Technology: Access to industry-standard design tools (Figma, Adobe Creative Suite) will be provided by the client. The environment will likely support the use of high-performance workstations.

• Team Interaction: Opportunities for regular interaction with a diverse team, fostering a culture of shared learning, feedback exchange, and collective problem-solving within the client's design department.

Work Schedule: The role is full-time (approx. 40 hours/week) and on-site. While standard business hours are expected, project-driven environments may require occasional flexibility to meet deadlines.

📝 Enhancement Note: Working on-site at a client's location means adapting to their specific office culture, workflow, and internal processes. Candidates should be prepared for this immersive client engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability for the Senior Graphic Brand Designer role and the client's needs.

• Portfolio Presentation & Discussion: A more in-depth session where you present your portfolio, highlighting relevant case studies, your design process, and how you've handled complex design systems and premium aesthetics. This will likely involve discussing your strategic thinking and problem-solving approach.

• Client Interview: An interview with the client's design leadership to assess cultural fit, strategic alignment, and technical proficiency. This may include scenario-based questions or a small design exercise.

• Final Interview: Potentially a final discussion with a representative from Avaron AB to finalize terms and discuss the employment contract.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your visual identity, design system, and premium/luxury aesthetic experience. Ensure these projects align with the "design-driven mobility environment."

• Emphasize Process: For each project, clearly articulate your role, the challenge, your strategic approach, the design process, and the tangible results or impact. Use visuals to demonstrate the evolution from concept to execution.

• Highlight Craftsmanship: Showcase your attention to detail in typography, color, layout, and imagery. Demonstrate a high level of execution across digital and physical mediums.

• Storytelling is Key: Present your work with a compelling narrative. Be prepared to explain your design decisions and how they address the client's strategic objectives.

• Demonstrate System Thinking: Clearly illustrate your experience with complex design systems and how you ensure scalability and consistency.

Challenge Preparation:

• Design System Exercise: Be prepared for a discussion or a short exercise related to designing or expanding a design system. Think about components, guidelines, and implementation.

• Brand Strategy Translation: Practice articulating how you would translate a strategic brief into visual concepts and a cohesive brand identity.

• Cross-Functional Collaboration Scenarios: Consider how you would collaborate with product managers, engineers, or marketing teams to ensure design integration and alignment.

📝 Enhancement Note: The emphasis on "premium, confident expression" and "complex design systems" means the interview will likely probe deeply into your ability to manage sophisticated branding and ensure consistency across a wide range of applications.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and design system management. Expect to use it extensively for creating and maintaining visual assets and user interfaces.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, manipulation, and high-fidelity mockups.
  • InDesign: For layout design, print collateral, and presentation materials.

Analytics & Reporting: While not directly a design tool, understanding how design impacts user behavior and conversion rates is beneficial. Familiarity with analytics platforms (e.g., Google Analytics, Amplitude) or A/B testing tools could be advantageous for understanding design performance metrics.

CRM & Automation: Not directly relevant to the core design responsibilities but understanding how brand assets are utilized in marketing automation or CRM platforms could provide context.

Other Preferred Tools:

• After Effects: For motion graphics, animations, and dynamic visual content. This is listed as a "nice to have" skill.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. The ability to create and manage design systems within these tools is a core requirement for this senior role.

👥 Team Culture & Values

Operations Values:

• Excellence in Craft: A strong emphasis on high-quality execution, attention to detail, and a premium aesthetic in all design outputs.

• Strategic Collaboration: Valuing teamwork and cross-functional partnerships to ensure design aligns with broader business objectives and user needs.

• Innovation & Evolution: A forward-thinking approach to brand development, embracing new design trends and technologies to create next-generation visual identities.

• Brand Stewardship: A commitment to upholding and elevating the brand's identity, ensuring consistency and impact across all touchpoints.

• Problem-Solving: A proactive and analytical approach to design challenges, seeking efficient and effective solutions.

Collaboration Style:

• Partnership-Oriented: Working closely with design leadership and cross-functional teams as a collaborative partner, rather than an isolated contributor.

• Transparent Communication: Openly sharing ideas, feedback, and design rationale to foster understanding and alignment.

• Iterative & Feedback-Driven: Embracing a process of continuous improvement through feedback loops and iterative design cycles.

• Mentorship & Knowledge Sharing: A willingness to share expertise, mentor junior designers (if applicable within the client team), and contribute to a learning environment.

📝 Enhancement Note: The culture is likely a blend of the consulting firm's values (professionalism, adaptability, client focus) and the client's specific work environment, which is described as "design-driven" and focused on a "premium, confident expression."

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Strategic Vision with Execution: Ensuring that the high-level brand strategy is consistently translated into detailed, high-quality design executions across various platforms.

• Navigating Complex Design Systems: Managing and evolving intricate design systems for a "next-generation" brand, ensuring scalability and adaptability.

• Cross-Cultural Design Adaptation: Working with potentially diverse markets (European and Chinese contexts) requires sensitivity to cultural nuances and design preferences.

• Stakeholder Alignment: Effectively communicating design rationale and gaining buy-in from diverse stakeholders with potentially varying perspectives and priorities.

• Client-Specific Environment: Adapting to a new client's internal processes, team dynamics, and specific brand challenges within a consulting assignment.

Learning & Development Opportunities:

• Deep Dive into Mobility/Luxury Branding: Gaining specialized experience and insights into the unique design considerations for the automotive, tech, or luxury sectors.

• Advanced Design System Management: Further developing expertise in creating and maintaining robust, scalable design systems.

• International Design Practices: Acquiring practical experience in adapting design for different cultural contexts, particularly European and Chinese markets.

• Strategic Brand Evolution: Contributing to high-impact brand transformation projects that shape a company's market perception.

• Consulting Skill Development: Enhancing client management, communication, and project delivery skills inherent to a consulting role.

📝 Enhancement Note: The challenges are inherent to senior-level design roles, particularly those involving brand transformation and cross-cultural considerations. The growth opportunities are significant for a designer looking to specialize in high-value sectors and strategic branding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a visual identity for a brand aiming for a premium or luxury perception. What were the key strategic considerations and how did you translate them visually?"

• "Walk us through your process for creating or evolving a complex design system. How do you ensure scalability, consistency, and adoption across different teams and applications?"

• "How would you approach refining an existing brand identity to achieve a more 'confident' and 'premium' expression? What initial steps would you take?"

• "Imagine you need to align a new visual direction with product, marketing, and engineering teams. What is your strategy for collaboration and ensuring buy-in?" Company & Culture Questions:

• "What interests you about working within a design-driven mobility environment, and what do you see as the key design challenges in this sector?"

• "How do you approach balancing the demands of a consulting assignment with the need for deep creative immersion and consistent quality?"

• "Describe your experience working with international markets, specifically European and Chinese contexts. What are some of the design considerations you've encountered?"

• "How do you stay updated on design trends, particularly in premium branding and technology?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, use a clear structure: Problem/Brief -> Your Role & Strategy -> Design Process & Solutions -> Results/Impact.

• Highlight Strategic Impact: Emphasize how your design decisions supported business goals and brand objectives. Quantify impact where possible (e.g., improved brand perception, increased engagement).

• Showcase System Thinking: Dedicate a portion of your presentation to demonstrating your design system work, showing how it functions and ensures consistency.

• Articulate Your Craft: Be ready to discuss your choices in typography, color, imagery, and layout, explaining the rationale behind them and how they contribute to the premium aesthetic.

• Prepare for Q&A: Anticipate questions about your process, your role in team projects, and how you handle creative challenges or feedback.

📝 Enhancement Note: Be prepared to discuss specific design tools like Figma and Adobe Creative Suite in detail, especially concerning their use in design systems and collaborative workflows.

📌 Application Steps

To apply for this Senior Graphic Brand Designer position:

• Submit your application through the provided link on jobs.avaron.se.

• Portfolio Customization: Tailor your portfolio to prominently feature projects that demonstrate your experience with visual identity, premium aesthetics, and complex design systems. Prioritize case studies that align with the "design-driven mobility environment" and showcase your ability to translate strategy into high-quality visual outputs.

• Resume Optimization: Ensure your resume clearly highlights your 10+ years of relevant experience, specific skills (Figma, Adobe Suite, design systems), and any experience with automotive, tech, or luxury brands. Use keywords from the job description naturally.

• Prepare for Presentation: Practice presenting your portfolio, focusing on strong storytelling, clear articulation of your design process, and demonstrating your strategic thinking. Be ready to discuss your experience with international markets if applicable.

• Company Research: Familiarize yourself with Avaron AB's consulting model and research companies within the mobility sector that might fit the client profile to understand industry trends and design challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.