Graphic Designer (SMM)

📍 Job Overview

Job Title: Graphic Designer (SMM)

Company: Neo Group

Location: Tbilisi, Georgia

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: September 17, 2026

Experience Level: 0-2 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design visually compelling graphics and banners specifically for social media marketing (SMM) campaigns, ensuring high engagement and brand alignment.

• Leverage Artificial Intelligence (AI) tools for image generation and visual refinement, integrating AI-assisted assets into polished, production-ready marketing creatives.

• Maintain strict brand visual consistency and identity across all social media content, adapting and developing templates to meet diverse content needs.

• Collaborate closely with SMM managers and the broader creative team to translate briefs into impactful visual assets, adhering to project timelines and delivery schedules.

• Explore and implement innovative AI workflows and creative techniques to enhance the quality, efficiency, and originality of visual content production.

📝 Enhancement Note: This role is positioned within a marketing operations or creative operations framework, focusing on the execution of visual content for social media. The emphasis on AI integration suggests a forward-thinking approach to creative production, requiring adaptability and a willingness to experiment with new technologies.

📈 Primary Responsibilities

• Social Media Design Execution: Create a variety of engaging banners, graphics, illustrations, and other visual assets tailored for diverse social media platforms (e.g., Facebook, Instagram, X, LinkedIn), optimizing for each platform's specifications and audience engagement.

• AI-Powered Visual Generation & Refinement: Utilize advanced AI image generation tools (e.g., Midjourney, DALL-E, Stable Diffusion) to produce unique visuals, and employ AI-powered editing features to enhance, retouch, and prepare these assets for marketing use.

• Brand Identity & Template Management: Ensure all visual outputs strictly adhere to Neo Group's and its partners' brand guidelines, including color palettes, typography, and logo usage. Develop, update, and manage a library of reusable design templates for various SMM content types and campaigns.

• Cross-Functional Collaboration & Brief Interpretation: Work closely with Social Media Managers, Marketing Managers, and the Creative Director to understand campaign objectives, target audience, and creative briefs. Translate these requirements into compelling visual narratives.

• Workflow Optimization & Efficiency: Proactively identify opportunities to streamline the design process through AI integration, automation, and efficient template utilization. Contribute to the continuous improvement of creative production workflows.

• Content Adaptation & Iteration: Adapt existing creative assets for different social media channels and campaign iterations. Respond to feedback from stakeholders and iterate on designs to achieve optimal results.

• Deadline Management & Deliverable Tracking: Manage a pipeline of design requests, prioritizing tasks to ensure timely delivery of all visual assets in accordance with campaign schedules and project milestones.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with a strong emphasis on execution and efficiency, particularly through the innovative use of AI. The collaborative aspect suggests that strong communication skills and the ability to work effectively within a team structure are crucial for success.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating foundational design principles is paramount. Candidates with degrees or certifications in Graphic Design, Digital Art, Marketing, or a related field will be considered favorably.

Experience: A minimum of 1-2 years of professional experience in graphic design is required, with a significant focus on creating content specifically for social media platforms. Experience with AI-assisted design workflows is a key differentiator.

Required Skills:

• Graphic Design Software Proficiency: Expert-level skills in Adobe Photoshop and Figma.

• AI Design Tools & Workflows: Hands-on experience with AI image generation platforms (e.g., Midjourney, DALL-E, Stable Diffusion) and a solid understanding of prompt engineering techniques to achieve desired visual outcomes.

• Visual Design Principles: Strong grasp of typography, color theory, composition, layout, and visual hierarchy, with a keen eye for aesthetic appeal and current digital design trends.

• Social Media Content Creation: Proven ability to design engaging and platform-optimized graphics, banners, and visual assets for various social media channels.

• Brand Consistency Management: Demonstrated ability to adhere to and enforce brand guidelines, ensuring a cohesive visual identity across all marketing materials.

• Template Design & Adaptation: Skill in creating, customizing, and managing design templates for efficient content production.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design concepts, receive constructive feedback, and collaborate effectively with remote teams.

• Time Management & Prioritization: Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines in a fast-paced, remote environment.

Preferred Skills:

• Adobe Illustrator Proficiency: Basic to intermediate knowledge of Adobe Illustrator for vector-based graphics and logo work.

• 3D Design Fundamentals: Familiarity or basic experience with 3D design principles and associated software (e.g., Blender, Cinema 4D).

• Industry-Specific Experience: Previous design experience within the gaming, gambling, or betting industries, demonstrating an understanding of their unique visual aesthetics and marketing demands.

• Motion Graphics Basics: Foundational knowledge of motion graphics principles and tools (e.g., Adobe After Effects) for creating animated social media content.

📝 Enhancement Note: The emphasis on AI tools and workflows, alongside core design software, indicates a need for candidates who are not only skilled in traditional design but also eager to adopt and master emerging technologies that enhance creative output. The preferred skills suggest a potential for growth into more complex creative roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Social Media Campaign Showcase: Include 2-3 detailed case studies of social media campaigns you've designed, highlighting the objectives, your creative process, the AI tools and techniques used, and the visual outcomes.

• AI Integration Examples: Specifically showcase examples where you have effectively integrated AI-generated assets into polished marketing creatives, demonstrating your ability to refine and adapt AI outputs.

• Brand Consistency Demonstrations: Provide examples of how you have maintained brand consistency across multiple assets or campaigns, showcasing your understanding of brand guidelines.

• Template Library Snippets: Include visual examples of design templates you have created or adapted for social media, illustrating their versatility and efficiency.

Process Documentation:

• Workflow Diagrams: If possible, include simplified diagrams illustrating your typical workflow for creating social media graphics, from brief to final delivery, emphasizing AI integration points.

• AI Tool Usage Description: Briefly describe your experience and preferred methods for using specific AI image generation tools, including your approach to prompting and iterative refinement.

• Collaboration Process: Outline how you typically collaborate with SMM managers or creative directors on design projects, detailing your communication and feedback exchange methods.

📝 Enhancement Note: A strong portfolio is critical for this role, serving as tangible proof of design skills, AI proficiency, and understanding of social media marketing. Candidates should focus on demonstrating their ability to execute visually appealing content that aligns with brand objectives and leverages AI effectively.

💵 Compensation & Benefits

Salary Range: Based on regional standards for a Graphic Designer (SMM) with 0-2 years of experience in Tbilisi, Georgia, and considering the remote nature and specialized AI skills, a competitive annual salary range is estimated between 15,000 - 25,000 GEL (Georgian Lari). This range is a benchmark and may vary based on the candidate's specific experience, AI proficiency, and the final negotiation with Neo Group.

Benefits:

• Remote Work Opportunity: Enjoy the flexibility and convenience of working from any location.

• Flexible Working Schedule: Benefit from a schedule that allows for work-life balance, with core hours likely established for team collaboration.

• Interesting Product Exposure: Engage with the development and marketing of products within potentially dynamic industries like gaming or betting.

• Learning Opportunities: Access to resources, training, and mentorship to develop new skills, particularly in AI and digital design.

• Career Growth Prospects: Opportunities for advancement within the design or creative operations team as the company and its service offerings expand.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. The role offers a flexible working schedule, allowing for adaptation to personal needs while ensuring alignment with team collaboration requirements and project deadlines.

📝 Enhancement Note: The salary estimate is based on a combination of Glassdoor, SalaryExpert, and local job market data for graphic design roles in Georgia, adjusted for the specialized AI skill set and remote work offering. The benefits are directly drawn from the provided job description, highlighting key attractions for potential candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Neo Group operates within a professional services and talent network framework, facilitating connections between clients and a global pool of freelance and remote professionals. The specific partner clients often operate in fast-paced digital industries, potentially including technology, gaming, gambling, or betting, which are characterized by rapid innovation and a strong emphasis on digital marketing and creative content.

Company Size: Neo Group leverages a network of over 1,400 professionals across 10+ countries. While Neo Group itself may be a lean operational entity, the network signifies a substantial, distributed workforce. This model fosters agility and access to diverse talent, impacting how operations are managed and how individuals collaborate.

Founded: Founded to bridge the gap between businesses and specialized talent, Neo Group's operational model emphasizes innovation and data-driven solutions. The company's history likely reflects a commitment to adapting to evolving market needs and technological advancements, such as the integration of AI in creative workflows.

Team Structure:

• Design Team: The Graphic Designer (SMM) will join a dedicated Design Team, likely comprising other designers, illustrators, and potentially motion graphics specialists.

• Reporting Structure: This role will report to a Design Lead or Creative Director, who oversees the visual output and creative strategy. Collaboration will extend to Social Media Managers and Marketing teams.

• Cross-Functional Collaboration: Expect close interaction with SMM Managers to understand campaign needs, and potentially with marketing strategists, copywriters, and project managers to ensure cohesive campaign execution. The remote nature necessitates strong digital collaboration tools and clear communication protocols.

Methodology:

• Data-Driven Design: Insights derived from SMM performance metrics will likely inform design decisions, emphasizing a data-informed approach to visual content creation.

• Agile Creative Production: The team likely employs agile methodologies to manage creative projects, allowing for flexibility, rapid iteration, and timely delivery in response to evolving campaign needs.

• AI Integration in Workflows: A core methodology involves the strategic integration of AI tools to enhance creativity, efficiency, and the novelty of visual assets. This includes prompt engineering and workflow optimization.

Company Website: https://neogroup.com/ (Inferred from domain)

📝 Enhancement Note: Neo Group's model suggests a dynamic, results-oriented environment. The company culture likely values adaptability, innovation, and efficient collaboration, especially given its distributed network of professionals and its focus on leveraging technology like AI.

📈 Career & Growth Analysis

Operations Career Level: This role is an entry-level to junior-level position within the creative operations or marketing operations function. It is ideal for individuals with foundational design skills who are eager to specialize in social media content creation and gain practical experience with cutting-edge AI design technologies. The focus is on execution and contribution to campaign success.

Reporting Structure: The Graphic Designer (SMM) will report to a senior member of the creative team, such as a Design Lead or Creative Director. This reporting line ensures guidance, mentorship, and alignment with overarching creative strategies. Collaboration will be a key aspect, working closely with Social Media Managers and potentially other marketing stakeholders.

Operations Impact: The role's impact is directly tied to the effectiveness of social media marketing campaigns. High-quality, engaging visuals designed by this role will contribute to increased brand awareness, audience engagement, lead generation, and ultimately, client success for Neo Group's partners. The strategic use of AI can also drive significant efficiency gains in content production, impacting overall marketing ROI.

Growth Opportunities:

• Specialization in AI Design: Deepen expertise in AI image generation, prompt engineering, and AI-assisted creative workflows, becoming a subject matter expert in this rapidly evolving field.

• Advanced Design Skills: Develop proficiency in other design disciplines such as motion graphics, 3D design, or advanced illustration, expanding the creative toolkit.

• Creative Operations Management: Transition into roles managing creative production pipelines, overseeing junior designers, or contributing to the strategic planning of creative campaigns.

• Industry Expertise: Gain specialized knowledge in the visual marketing strategies of industries like gaming or betting, becoming a valuable asset for clients in these sectors.

• Leadership Development: With proven performance and expanded skills, opportunities may arise for team leadership or project management within the creative department.

📝 Enhancement Note: The growth path for this role is strongly influenced by the candidate's proactive engagement with new technologies like AI and their ability to contribute to efficient, impactful creative output. The remote and network-based structure of Neo Group may also offer unique avenues for career development.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. Work is conducted from a home office or any suitable remote location that allows for focused work and reliable internet connectivity.

Office Location(s): While the role is remote, the primary location specified is Tbilisi, Georgia. This designation may be relevant for local employment regulations, tax purposes, or potential future team meetups, though daily work is not tied to a physical office.

Workspace Context:

• Collaborative Digital Environment: The workspace is primarily digital, relying heavily on communication and collaboration tools (e.g., Slack, Zoom, Asana, Figma's collaboration features) to connect with team members and stakeholders.

• Access to Operations Tools: Employees will have access to essential design software (Adobe Creative Suite, Figma) and AI tools, likely managed through company licenses or clear usage guidelines.

• Independent Work Structure: The remote setup requires self-discipline and the ability to maintain productivity without direct, in-person supervision. This fosters a sense of autonomy and trust.

Work Schedule: The role offers a flexible working schedule, which is a significant advantage for remote employees. While full-time commitment is expected (approx. 40 hours/week), individuals can often arrange their working hours to suit personal needs, provided they meet collaboration requirements and project deadlines. This flexibility is ideal for optimizing personal productivity peaks and managing personal commitments.

📝 Enhancement Note: The fully remote nature of this role is a key feature, emphasizing the need for strong self-management and digital collaboration skills. The flexibility in schedule, while beneficial, requires clear communication and accountability to ensure team alignment and project success.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess basic qualifications and alignment with the role's requirements, particularly AI experience.

• Technical Interview / Portfolio Review: This stage will likely involve a detailed discussion of your portfolio, focusing on your design process, problem-solving skills, and specific examples of your work, especially those involving AI tools and social media content. Expect to discuss your approach to prompt engineering and visual refinement.

• Skills Assessment / Design Challenge: You may be given a small design task or challenge to complete within a set timeframe. This could involve creating a social media graphic based on a brief, demonstrating your ability to apply your skills under realistic conditions.

• Team/Hiring Manager Interview: A conversation to assess cultural fit, collaboration style, communication skills, and overall enthusiasm for the role and Neo Group's mission. This is also an opportunity to ask detailed questions about the team and company.

• Final Offer: Following successful interviews, a job offer will be extended.

Portfolio Review Tips:

• Highlight AI Integration: Clearly label and explain projects where you utilized AI tools. Detail your process, including the prompts used, how you refined the output, and the final integrated design.

• Showcase Social Media Expertise: Feature a variety of social media graphics that demonstrate your understanding of different platforms, visual trends, and engagement strategies.

• Demonstrate Brand Adherence: Include examples where you successfully applied brand guidelines, showcasing your ability to maintain visual consistency.

• Quantify Impact (if possible): If you have any metrics related to the performance of your designs (e.g., engagement rates, click-through rates), include them to demonstrate the effectiveness of your work.

• Keep it Concise & Organized: Ensure your portfolio is easy to navigate and highlights your best work relevant to this specific role. A well-structured PDF or a dedicated online portfolio site is recommended.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design challenge. Ask clarifying questions if needed.

• Focus on AI Application: If the challenge involves AI, demonstrate your proficiency in using AI tools effectively and efficiently.

• Adhere to Brand Guidelines: If brand guidelines are provided, ensure your submission strictly follows them.

• Manage Your Time: Allocate your time wisely to complete the task within the given deadline, prioritizing quality and completeness.

• Articulate Your Process: Be prepared to explain your design choices and workflow during the review of your challenge submission.

📝 Enhancement Note: The interview process will heavily weigh your practical design skills, especially your ability to integrate and leverage AI tools effectively for social media marketing. A well-curated portfolio that clearly demonstrates these capabilities will be your strongest asset.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for detailed image editing, manipulation, compositing, and graphic creation. Proficiency is expected for creating high-quality visual assets.

• Figma: A collaborative interface design tool, crucial for creating UI elements, prototypes, and often used for social media graphics due to its real-time collaboration and design system capabilities.

• AI Image Generation Tools: Experience with platforms like Midjourney, DALL-E 2/3, Stable Diffusion, or similar AI art generators is a core requirement for this role.

• Adobe Illustrator (Basic): Useful for creating vector graphics, logos, and icons that can be scaled without loss of quality. Basic proficiency is a plus.

Analytics & Reporting:

• While not a primary responsibility, familiarity with how design impacts social media analytics (e.g., engagement rates, CTR) is beneficial. Understanding how to interpret basic performance data can inform future design decisions. CRM & Automation:

• No direct CRM or automation tool requirement is specified for this design role, but understanding how visual assets are deployed within marketing automation platforms or CRM-driven campaigns can be an advantage.

📝 Enhancement Note: The technology stack emphasizes creative execution tools, with a significant focus on AI. Candidates should be comfortable navigating these platforms independently and collaboratively. Understanding how these visual assets integrate into broader marketing campaigns is a valuable, albeit secondary, aspect.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: A strong emphasis on embracing new technologies like AI and adapting to evolving market trends and client needs. This value drives the exploration of new creative techniques and workflows.

• Data-Driven Decision Making: While this role is creative, an understanding of how visuals contribute to data metrics (engagement, conversion) is valued. Designs should aim for measurable impact.

• Efficiency & Productivity: A culture that prioritizes streamlined processes and effective use of tools to deliver high-quality work promptly, especially important in a remote and network-based operational model.

• Collaboration & Communication: Open and clear communication is paramount in a remote setting. The team values individuals who actively participate, share ideas, and provide constructive feedback.

• Quality & Craftsmanship: A commitment to producing visually appealing, polished, and effective creative assets that meet high professional standards.

Collaboration Style:

• Remote-First & Digital: Collaboration occurs primarily through digital platforms, requiring proactive engagement and clear communication to bridge geographical distances.

• Cross-Functional Integration: Designers work closely with SMM Managers, marketing teams, and potentially project managers, requiring an ability to understand diverse perspectives and contribute to shared goals.

• Feedback-Oriented: The team likely fosters a culture where constructive feedback is regularly exchanged, enabling continuous improvement of both individual work and team processes.

• Knowledge Sharing: Encouragement of sharing best practices, new techniques (especially in AI), and insights within the design and broader creative community.

📝 Enhancement Note: The culture values individuals who are not only skilled designers but also adaptable, collaborative, and driven by efficiency and innovation. Success in this role hinges on effective digital communication and a willingness to embrace new technologies.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Evolution of AI Tools: The AI landscape is constantly changing. Staying updated with the latest AI advancements, tools, and best practices will be an ongoing challenge.

• Balancing AI Efficiency with Originality: Effectively integrating AI-generated content while maintaining a unique brand voice and avoiding generic outputs requires careful curation and creative input.

• Managing Remote Collaboration: Ensuring seamless communication and project alignment with a distributed team across different time zones can present logistical challenges.

• Meeting Diverse Client Needs: Adapting design styles and approaches to suit the varied requirements of different clients and industries within Neo Group's network.

Learning & Development Opportunities:

• AI Specialization: Deepen expertise in AI prompting, workflow integration, and advanced AI image manipulation techniques.

• Cross-Disciplinary Creative Skills: Opportunity to learn and develop skills in adjacent creative fields such as motion graphics, 3D design, or UI/UX principles.

• Industry-Specific Design Knowledge: Gain insights into the visual marketing strategies and trends within specific sectors like gaming, betting, or technology.

• Process Optimization: Learn how to contribute to and implement more efficient creative production workflows, potentially leading to operations-focused roles.

• Mentorship: Access to guidance from senior designers and creative leads within Neo Group's network.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering the evolving AI design landscape. Proactive learning and adaptation will be key to overcoming challenges and capitalizing on the significant development potential of this role.

💡 Interview Preparation

Strategy Questions:

• "Describe your experience using AI image generation tools. What are your go-to platforms, and how do you approach prompt engineering to achieve specific visual outcomes?" (Focus on demonstrating practical application and understanding of AI capabilities.)

• "Walk me through a social media design project where you had to maintain strict brand consistency. How did you ensure adherence to brand guidelines across multiple assets?" (Prepare a case study highlighting your process and attention to detail.)

• "How do you balance the efficiency of AI tools with the need for original, compelling creative content? Can you provide an example?" (Showcase your critical thinking about AI integration and creative integrity.)

• "Describe a time you collaborated with a Social Media Manager or marketing stakeholder on a design project. What was your approach to receiving and incorporating feedback?" (Highlight your communication and teamwork skills in a remote context.) Company & Culture Questions:

• "Based on what you know about Neo Group and its model, how do you see your role contributing to the success of its clients?" (Research Neo Group's mission and service offerings.)

• "How do you stay updated with the latest design trends and AI technologies in the creative field?" (Demonstrate your commitment to continuous learning.)

• "What are your expectations regarding team collaboration and communication in a fully remote environment?" (Align your expectations with the company's operational model.) Portfolio Presentation Strategy:

• Narrative is Key: Don't just show your work; tell the story behind each piece. Explain the brief, your creative process, the tools used (especially AI), challenges faced, and the results achieved.

• Highlight AI Integration Clearly: For projects involving AI, explicitly state which elements were AI-generated and how you refined them. Use annotations or separate sections to detail your AI workflow.

• Focus on Social Media Impact: Emphasize projects that demonstrate your understanding of social media dynamics, engagement, and platform-specific design.

• Showcase Versatility: Include a range of examples that demonstrate your ability to work with different styles, industries, and content formats.

• Be Prepared for Live Design: If a design challenge is part of the process, practice designing under timed conditions and be ready to articulate your decisions.

📝 Enhancement Note: Preparation should focus on articulating your practical experience with AI tools, showcasing your social media design portfolio effectively, and demonstrating your understanding of brand consistency and collaborative processes within a remote work setting.

📌 Application Steps

To apply for this Graphic Designer (SMM) position:

• Submit your application through the provided application link on Workable.

• Tailor Your Resume: Customize your resume to highlight relevant experience in graphic design, social media content creation, and specifically, any experience with AI image generation tools and AI workflows. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features your best social media designs and clearly illustrates your proficiency with AI tools. Organize it logically and include brief descriptions for each project, emphasizing your process and outcomes.

• Prepare Your Narrative: Practice articulating your experience, design philosophy, and how you leverage AI in your creative process. Be ready to discuss specific projects from your portfolio in detail.

• Research Neo Group: Understand Neo Group's business model, its network of professionals, and the types of clients it serves. This will help you tailor your application and interview responses to demonstrate cultural fit and strategic understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.