Graphic Designer (SMM) at Neo Group

📍 Job Overview

Job Title: Graphic Designer (SMM)

Company: Neo Group

Location: Minsk, Minsk Region, Belarus

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: September 17, 2026

Experience Level: Junior to Mid-Level (0-2 years)

Remote Status: Fully Remote

🚀 Role Summary

Develop visually compelling graphics and banners specifically tailored for social media marketing (SMM) campaigns, ensuring high engagement rates.
Leverage advanced AI image generation tools and prompt engineering techniques to create unique and innovative visual assets, integrating them seamlessly into existing creative workflows.
Maintain and enforce a consistent brand identity and visual style across all social media content, ensuring brand recognition and adherence to guidelines.
Design and adapt flexible graphic templates to accommodate various social media formats, campaign needs, and evolving platform requirements.
Collaborate closely with Social Media Managers and the broader creative team to translate marketing briefs and strategic objectives into impactful visual creatives.

📝 Enhancement Note: This role is positioned within a "Neo Group" context, which acts as a talent network provider for its clients. The Graphic Designer will be working for a "local partner" of Neo Group. The emphasis on AI tools and SMM indicates a need for a designer proficient in modern digital marketing creative production, with a focus on efficiency and scalability through AI. The role is fully remote, with a specific location requirement in Belarus, suggesting a need to understand local employment regulations and potential for remote collaboration across different time zones.

📈 Primary Responsibilities

Create a diverse range of engaging visual content, including static graphics, animated banners, and other multimedia assets, optimized for various social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok).
Utilize generative AI tools (e.g., Midjourney, Stable Diffusion, DALL-E) to produce original imagery, explore creative concepts, and enhance existing visuals, requiring proficiency in prompt engineering and iterative refinement.
Develop and manage a library of reusable design templates for social media posts, stories, ads, and campaigns, ensuring brand consistency and enabling rapid content creation.
Work collaboratively with SMM managers to understand campaign objectives, target audiences, and key messaging, translating these into effective visual strategies.
Participate in creative brainstorming sessions, contributing innovative ideas for visual content and exploring new AI-driven design techniques to push creative boundaries.
Ensure all design deliverables meet quality standards, brand guidelines, and project deadlines, managing multiple projects simultaneously in a fast-paced environment.
Adapt visual styles and content based on performance data and feedback from SMM managers to optimize engagement and conversion rates.

📝 Enhancement Note: The responsibilities highlight a blend of traditional graphic design skills and cutting-edge AI tool proficiency, crucial for modern SMM. The emphasis on "adapt templates" and "maintain brand identity" suggests a need for systematic design thinking and process-oriented execution within the creative function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and formal training in Graphic Design, Digital Art, or a related field is expected.

Experience: 1-2 years of professional experience as a Graphic Designer, with a demonstrable focus on creating content specifically for social media platforms.

Required Skills:

Proficient in Adobe Photoshop for image manipulation, compositing, and graphic creation.
Strong command of Figma for collaborative design, prototyping, and UI/UX elements relevant to social media.
Hands-on experience with AI image generation tools (e.g., Midjourney, Stable Diffusion, DALL-E) and a solid understanding of prompt engineering techniques for effective visual output.
Ability to integrate AI-generated assets into polished, production-ready designs, ensuring aesthetic coherence and brand alignment.
Solid understanding of visual design principles, including typography, color theory, composition, layout, and hierarchy.
Proven ability to maintain brand consistency and visual style across diverse marketing materials.
Experience in creating and adapting design templates for efficient workflow.
Excellent communication skills for collaborating with SMM managers and creative teams.
Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced, remote work environment.
Keen eye for detail and commitment to delivering high-quality, error-free work. Preferred Skills:
Basic proficiency in Adobe Illustrator for vector graphics creation.
Experience working within the gaming, gambling, or betting digital industries, understanding their unique visual aesthetics and marketing strategies.
Foundational knowledge or practical experience in 3D design principles and associated software.

📝 Enhancement Note: The requirement for AI tool experience and prompt engineering is a key differentiator, indicating a forward-thinking approach to creative production. The preference for industry-specific experience (gaming, betting) suggests the "local partner" operates in a similar sector, requiring designers who can hit the ground running with relevant visual language.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A curated selection of at least 5-7 high-impact social media campaigns or individual pieces, showcasing a range of visual styles and formats (e.g., static posts, carousel ads, story graphics, banners).
Demonstrations of AI-assisted design workflows, including examples of original AI-generated assets and how they were integrated into final creatives. This could be shown through before-and-after examples or a brief explanation of the process.
Examples of template development and adaptation, illustrating how efficiency and consistency were achieved across multiple pieces.
Visuals that clearly adhere to brand guidelines and demonstrate an understanding of target audience appeal.
Case studies or brief descriptions for each piece, outlining the objective, your role, the tools used (especially AI), and the outcome or intended impact. Process Documentation:
Evidence of systematic design processes, such as a workflow for receiving briefs, developing concepts, iterating on designs, and delivering final assets.
Examples of how design templates are structured and managed for reusability and scalability.
Demonstrations of how feedback from stakeholders (e.g., SMM managers) is incorporated into design iterations to achieve project goals.

📝 Enhancement Note: For this role, the portfolio is critical for demonstrating not just artistic skill but also technical aptitude with AI tools and process efficiency. Candidates should highlight their ability to leverage technology to produce high-quality, on-brand SMM assets quickly and effectively.

💵 Compensation & Benefits

Salary Range: Based on the 0-2 years of experience level, the location in Minsk, Belarus, and the remote nature of the role, a competitive salary range for a Graphic Designer (SMM) with AI tool proficiency would typically fall between $800 - $1,500 USD per month.

📝 Enhancement Note: This estimate is derived from research on junior graphic designer salaries in Eastern Europe, adjusted for the specific skills in AI image generation and social media focus, and considering the remote work arrangement. Actual compensation may vary based on the specific client's budget, the candidate's exact skill set, and negotiation.

Benefits:

Remote Work Opportunity: Fully remote position, offering flexibility and work-life balance.
Flexible Working Schedule: Ability to manage working hours to accommodate personal needs and optimize productivity, within team collaboration constraints.
Interesting Product: Opportunity to work on engaging projects within potentially dynamic industries like gaming or betting.
Learning Opportunities: Access to resources and potential mentorship for developing new design skills, particularly in AI and emerging creative technologies.
Career Growth Prospects: Potential for advancement within Neo Group's network or with the client company, based on performance and skill development.

Working Hours: Approximately 40 hours per week, with a flexible schedule to allow for work-life integration, common in remote, international team settings.

📝 Enhancement Note: The benefits listed are standard for remote roles but are emphasized here to highlight the attractive aspects for operations professionals seeking flexibility and growth. The "Interesting product" aspect is particularly relevant for creative roles where engaging subject matter can boost motivation and output.

🎯 Team & Company Context

🏢 Company Culture

Industry: Neo Group operates within the Professional Services and Talent Management sector, acting as a platform that connects businesses with a global network of freelance and remote professionals. The "local partner" is likely in a digital-intensive industry such as Gaming, Gambling, Betting, or Technology, given the role's focus on SMM and AI.

Company Size: Neo Group leverages a network of over 1,400 professionals across 10+ countries, indicating a large, distributed talent pool and a robust operational infrastructure. The specific client company size is not detailed but is implied to be a growing entity requiring specialized SMM support.

Founded: Neo Group's establishment date is not provided, but its operational model suggests a modern approach to talent acquisition and management, likely founded within the last decade to capitalize on the rise of remote work and global talent sourcing.

Team Structure:

The Graphic Designer will be part of a Design Team, likely reporting to a Creative Lead or Design Manager.
They will work closely with Social Media Managers (SMMs) from the client's marketing department, forming a core part of the SMM campaign execution team.
Collaboration will extend to the broader creative team within the client organization, potentially including copywriters, content creators, and other marketing specialists.
As part of Neo Group's network, there may be opportunities for collaboration with other designers or professionals within Neo Group's broader talent pool for knowledge sharing or project support. Methodology:
Data-Driven Design: Emphasis on creating visuals that are not only aesthetically pleasing but also data-informed, designed to achieve specific SMM campaign objectives and KPIs.
Agile Creative Production: Utilizing AI tools and template-based workflows to enable rapid iteration, A/B testing of visuals, and quick adaptation to market trends and campaign performance.
Collaborative Workflow: A strong focus on seamless communication and feedback loops between designers, SMMs, and other stakeholders to ensure alignment and efficient project completion.

Company Website: https://neogroup.com (Note: This is a placeholder based on typical company naming conventions; the actual website for Neo Group may differ.)

📝 Enhancement Note: The context of Neo Group as a talent network is crucial. Candidates are essentially applying to be part of a managed freelance or contract workforce, which means understanding the dynamics of working with a third-party agency and their clients. The emphasis on "innovative, data-driven solutions" and "professional growth" points to a culture that values efficiency, continuous learning, and measurable impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Junior to Mid-Level Graphic Designer (0-2 years experience). It's an entry-point into specialized SMM design, with a significant focus on leveraging new technologies like AI. The role is highly tactical, focused on execution and creative problem-solving within defined campaign parameters.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead or Design Manager within the client organization or potentially a project manager within Neo Group's operational structure. Close collaboration with Social Media Managers is expected, indicating a peer-level relationship for day-to-day task management and campaign execution.

Operations Impact: The Graphic Designer directly impacts the effectiveness of social media marketing campaigns by creating visually appealing and engaging content that drives user interaction, brand awareness, and ultimately, client objectives such as lead generation or sales. Their work contributes to the overall success of the SMM strategy and the client's ROI on social media advertising spend.

Growth Opportunities:

Skill Specialization: Deepen expertise in AI-driven design, prompt engineering, and advanced SMM visual strategies, becoming a go-to resource for cutting-edge creative production.
Industry Expertise: Develop specialized knowledge in the gaming, betting, or gambling sectors, understanding their unique visual language and marketing nuances.
Creative Leadership: Progress to Senior Graphic Designer, Art Director, or Creative Lead roles, taking on more strategic responsibilities, managing junior designers, and leading creative vision for larger campaigns.
Cross-Functional Development: Gain exposure to broader marketing operations, content strategy, and campaign management, potentially transitioning into roles with more strategic oversight.
Neo Group Network: Opportunities to work on diverse projects across Neo Group's client base, expanding portfolio and network within the global talent community.

📝 Enhancement Note: The growth path here is clearly defined by specialization in high-demand areas (AI, SMM) and progression within creative hierarchies. The remote nature and Neo Group's model also offer opportunities for broad exposure and flexible career development.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. Work is conducted from the employee's home or chosen remote workspace.

Office Location(s): While the role is fully remote, there is a specified location requirement for candidates to be based in Minsk, Minsk Region, Belarus. This may be due to legal, tax, or Neo Group's operational structuring for this specific client.

Workspace Context:

Independent Work Environment: Candidates will need to establish a suitable home office setup that allows for focused work, free from distractions.
Digital Collaboration Tools: The environment relies heavily on digital communication and collaboration tools (e.g., Slack, Teams, email, project management software) for interaction with the SMM team and other colleagues.
Access to Technology: Reliable internet connectivity and a personal computer capable of running design software (Adobe Suite, Figma) and AI tools are essential.
Flexible Interaction: While remote, there will be scheduled meetings and collaborative sessions, requiring availability during agreed-upon working hours, likely aligning with European business hours.

Work Schedule: The role specifies "Flexible working schedule," suggesting that while the total weekly hours are standard (around 40), the exact start and end times can be adapted. This flexibility is crucial for remote roles, allowing individuals to manage personal commitments while ensuring availability for team collaboration and meeting deadlines.

📝 Enhancement Note: The "Minsk, Belarus" requirement for a remote role is an important detail. It suggests specific employment or contractual arrangements. Candidates should be prepared to discuss how they manage remote work effectively, especially regarding communication and availability within a specific regional time zone.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your resume and portfolio to assess basic qualifications, relevant experience, and design aesthetic.
Skills Assessment/Technical Interview: This may involve a practical design test or a discussion about your experience with Adobe Photoshop, Figma, and crucially, AI image generation tools and prompt engineering. Expect questions about your design process and how you approach creative challenges.
Portfolio Presentation: A dedicated session where you walk through selected pieces from your portfolio, explaining your creative choices, the problem you were solving, the tools you used (highlighting AI integration), and the results or intended impact.
Cultural Fit/Team Interview: Discussion with the hiring manager or SMM team members to assess your communication style, collaboration skills, adaptability, and how you fit within the team's dynamic and the client's culture.
Final Decision: Based on all gathered information, including portfolio, technical skills, and cultural fit.

Portfolio Review Tips:

Highlight AI Proficiency: Clearly showcase your ability to use AI tools effectively. Include "before" (prompt/initial AI output) and "after" (polished final design) examples where possible, or explain your prompt engineering process.
Quantify Impact: Where possible, include metrics or explain the intended impact of your designs (e.g., increased engagement, click-through rates, brand recall).
Showcase Versatility: Demonstrate your ability to adapt to different visual styles and formats relevant to SMM.
Tell a Story: For each piece, articulate the challenge, your approach, the tools used, and the outcome. This shows your problem-solving skills and strategic thinking.
Keep it Concise: Focus on your best work that is most relevant to SMM and AI design. Aim for quality over quantity.

Challenge Preparation:

AI Prompting Practice: Be ready to discuss your prompt engineering strategies and potentially demonstrate them live or in a take-home assignment.
Design Test: Prepare for a practical exercise that might involve creating a set of social media graphics within a tight deadline, potentially incorporating AI elements, based on a given brief.
Brand Consistency: Practice applying brand guidelines to new creative concepts quickly and effectively.
Collaboration Scenarios: Be ready to discuss how you handle feedback, collaborate with SMMs, and manage conflicting creative opinions.

📝 Enhancement Note: The emphasis on AI tools means candidates should prepare to speak at length about their experience, tools used, and the specific benefits they bring. The portfolio review is where this practical application will be most evident.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Photoshop: Essential for advanced image editing, manipulation, compositing, and creating complex graphic assets. Proficiency in layers, masks, adjustment layers, and export settings is expected.
Figma: Key for collaborative design, UI elements, prototyping, and managing design systems or component libraries for social media assets. Experience with auto-layout and design tokens is beneficial.
AI Image Generation Tools: Direct experience with platforms like Midjourney, Stable Diffusion, DALL-E, or similar, including proficiency in crafting effective prompts, understanding parameters, and iterating on outputs.

Analytics & Reporting:

While not a primary focus for the designer, understanding how visuals perform is beneficial. Familiarity with social media analytics dashboards (e.g., Facebook Ads Manager, Instagram Insights) to see how designs are performing would be an advantage. CRM & Automation:
No direct CRM or automation tool requirements are specified for this design role. The focus is on creative production tools.

📝 Enhancement Note: The core tools are clearly defined. Candidates should be prepared to discuss their specific experience level and workflow with Photoshop and Figma, and crucially, demonstrate practical application of AI image generation tools in a design context.

👥 Team Culture & Values

Operations Values:

Innovation & Adaptability: Embracing new technologies like AI to enhance creative output and workflow efficiency. Being open to experimenting with new tools and techniques.
Collaboration & Communication: Fostering a team-oriented environment where ideas are shared freely, feedback is constructive, and communication is clear and proactive, especially in a remote setting.
Quality & Precision: A commitment to delivering high-quality, on-brand visuals that meet exacting standards, with meticulous attention to detail.
Efficiency & Scalability: Focusing on optimizing design processes and leveraging tools (like templates and AI) to produce content at scale without compromising quality.
Results-Oriented: A drive to create visuals that not only look good but also achieve specific marketing objectives and contribute to measurable campaign success.

Collaboration Style:

Remote-First Communication: Relying heavily on digital platforms (Slack, email, video conferencing) for all interactions.
Cross-Functional Teamwork: Working closely with SMM managers, potentially copywriters, and other marketing team members, requiring a proactive approach to understanding campaign goals and providing design solutions.
Feedback Integration: An open approach to receiving and implementing feedback from stakeholders, viewing it as an opportunity to refine designs and improve outcomes.
Knowledge Sharing: Willingness to share insights on AI tools, design trends, and best practices within the creative team and potentially the broader Neo Group network.

📝 Enhancement Note: The culture emphasizes a blend of creative excellence and operational efficiency, driven by technology. Candidates should demonstrate an understanding of how design contributes to broader business goals and how to operate effectively in a remote, collaborative, and digitally-driven environment.

⚡ Challenges & Growth Opportunities

Challenges:

Rapidly Evolving AI Landscape: Keeping pace with the continuous advancements in AI image generation tools and techniques, requiring ongoing learning and adaptation.
Balancing AI and Human Creativity: Effectively integrating AI-generated assets while maintaining a unique artistic voice and ensuring originality and brand integrity.
Remote Collaboration Dynamics: Overcoming potential communication barriers and ensuring seamless teamwork with colleagues in different locations and time zones.
High-Volume Output Demands: Meeting the fast-paced demands of social media marketing, which often requires producing a large quantity of visuals quickly.
Client-Specific Visual Language: Adapting to and mastering the unique visual style and target audience preferences of different clients, particularly in niche industries like gaming or betting.

Learning & Development Opportunities:

AI Tool Mastery: Dedicated opportunities to explore and master new AI design platforms, prompt engineering techniques, and workflows.
SMM Strategy Insights: Gaining a deeper understanding of social media marketing strategies, campaign planning, and performance analytics through close collaboration with SMM managers.
Industry-Specific Design: Developing expertise in specialized design aesthetics for industries like gaming, betting, or gambling.
Portfolio Expansion: Continuously adding diverse and impactful projects to your portfolio through varied client work.
Networking within Neo Group: Connecting with a global network of creative professionals for shared learning and potential future opportunities.

📝 Enhancement Note: This role is ideal for a designer who thrives on learning and adapting to new technologies. The challenges are framed as opportunities for skill development and career advancement within a dynamic field.

💡 Interview Preparation

Strategy Questions:

"Describe your process for using AI tools to generate social media graphics. What are your go-to prompts, and how do you refine AI outputs?" (Focus on demonstrating practical AI application and iterative design.)
"How do you ensure brand consistency across multiple social media platforms and content types, especially when using AI-generated assets?" (Highlight your understanding of brand guidelines and systematic design.)
"Walk us through a social media campaign where your visuals significantly contributed to its success. What was the objective, your role, and the outcome?" (Prepare a case study that showcases impact and your contribution.)
"How do you manage feedback from SMM managers, especially if it conflicts with your initial design vision?" (Demonstrate your collaborative and problem-solving approach.) Company & Culture Questions:
"What interests you about working with Neo Group and for one of its clients in the [mention potential industry based on preferences, e.g., gaming/betting] sector?" (Show genuine interest and research.)
"How do you stay updated with the latest trends in graphic design, social media, and AI image generation?" (Demonstrate your commitment to continuous learning.)
"Describe your ideal remote work environment and how you maintain productivity and collaboration." (Address the remote work aspect directly and positively.) Portfolio Presentation Strategy:
Structure Your Presentation: Organize your portfolio logically. Start with your strongest, most relevant SMM and AI-driven pieces. For each piece:
- Objective: What was the goal of the design?
- Challenge: What problem were you solving?
- Your Role: What was your specific contribution?
- Process/Tools: How did you create it? Crucially, detail your AI usage, prompt strategies, and any iterative steps.
- Outcome/Impact: What was the result, or what was it intended to achieve?
Highlight AI Integration: Make it explicit where and how AI was used. Show the "raw" AI output and then the polished final design.
Quantify Achievements: If possible, use metrics (engagement rates, CTRs, etc.) to demonstrate the effectiveness of your designs.
Be Prepared for Live Tasks: You might be asked to demonstrate a quick design task or brainstorm prompts live.

📝 Enhancement Note: Interview preparation should heavily feature AI tools and their practical application. Candidates need to articulate their process, showcase results, and demonstrate cultural fit for a remote, collaborative, and tech-forward environment.

📌 Application Steps

To apply for this Graphic Designer (SMM) position:

Submit your application through the provided link on Workable.
Curate Your Portfolio: Select 5-7 of your most impactful social media graphics, specifically highlighting your experience with AI image generation tools and their integration into final designs. Ensure your portfolio demonstrates versatility and brand adherence.
Tailor Your Resume: Emphasize keywords related to Graphic Design, SMM, Adobe Photoshop, Figma, AI Image Generation, Prompt Engineering, and any relevant industry experience (gaming, betting). Quantify achievements where possible.
Prepare for AI Discussion: Be ready to discuss your experience with specific AI tools, your prompt engineering techniques, and how you ensure quality and brand consistency when using AI-generated assets.
Research Neo Group and Potential Client Industries: Understand Neo Group's model and research the typical visual styles and marketing strategies used in industries like gaming, betting, or gambling to demonstrate relevant interest and insight.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer (SMM)