Graphic Designer (SMM)

📍 Job Overview

Job Title: Graphic Designer (SMM)

Company: Neo Group

Location: Yerevan, Armenia

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: September 17, 2026

Experience Level: 1-2 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design compelling visual assets and banners specifically for social media platforms, ensuring high engagement rates.

• Leverage Artificial Intelligence (AI) tools to generate, refine, and integrate visual content into polished marketing creatives.

• Maintain strict adherence to brand identity guidelines, ensuring visual consistency across all social media marketing (SMM) materials.

• Develop, adapt, and manage design templates to streamline content creation for various social media formats and campaigns.

• Collaborate effectively with Social Media Managers and the broader creative team to conceptualize and execute visual strategies.

📝 Enhancement Note: This role bridges graphic design with the operational demands of social media marketing, with a strong emphasis on AI integration. The "SMM" in the title signifies a focus on social media management content, requiring an understanding of platform-specific design best practices and performance metrics.

📈 Primary Responsibilities

• Social Media Content Creation: Design a wide array of visually appealing banners, graphics, illustrations, and other digital assets tailored for diverse social media platforms (e.g., Instagram, Facebook, LinkedIn, X).

• AI-Assisted Design & Workflow Optimization: Utilize AI image generation tools (e.g., Midjourney, DALL-E, Stable Diffusion) to produce unique visuals, enhance existing assets, and experiment with AI-driven creative workflows to boost efficiency and innovation.

• Brand Governance & Consistency: Ensure all created visual content strictly adheres to Neo Group's brand guidelines, including color palettes, typography, logos, and overall aesthetic, fostering a cohesive brand presence across all digital channels.

• Template Management & Scalability: Create, update, and manage a library of reusable design templates for various social media post types, ad formats, and campaign needs, enabling rapid content production and scalability.

• Cross-Functional Collaboration: Work in close partnership with Social Media Managers, Marketing teams, and other creative professionals to understand campaign objectives, interpret creative briefs, and translate them into impactful visual narratives.

• Creative Ideation & Trend Analysis: Proactively contribute innovative visual concepts and explore emerging design trends, AI capabilities, and platform features to enhance content engagement and creative output.

• Project Management & Deadline Adherence: Manage assigned design tasks from concept through to final delivery, meticulously tracking progress, prioritizing workload, and ensuring all deadlines are met within a fast-paced operational environment.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational efficiency, particularly through AI integration and template management. This role requires not just artistic skill but also an understanding of how design impacts SMM campaign performance and brand consistency at scale.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Art, Marketing, or a related field is highly beneficial. A strong portfolio demonstrating practical application of design principles is paramount.

Experience: Minimum of 1-2 years of professional experience as a Graphic Designer, with a significant focus on creating content for social media platforms.

Required Skills:

• Proficient Design Software: Expert-level skills in Adobe Photoshop and Figma for creating and manipulating digital graphics.

• AI Image Generation Tools: Demonstrated hands-on experience with AI image generation platforms (e.g., Midjourney, DALL-E, Stable Diffusion) and the ability to effectively prompt and refine AI outputs.

• AI Workflow Integration: Proven ability to seamlessly integrate AI-generated assets into production-ready designs, understanding the nuances of AI-assisted creative workflows.

• Visual Design Principles: Strong foundational knowledge of typography, composition, color theory, and layout design, with a keen eye for current visual trends in social media and AI-generated art.

• Brand Identity Management: Ability to interpret and consistently apply brand guidelines to all design outputs.

• Template Creation & Adaptation: Skill in developing and modifying design templates for efficient content production.

• Time Management & Prioritization: Excellent organizational skills to manage multiple projects simultaneously and meet strict deadlines in a dynamic environment.

• Communication & Feedback: Clear and concise communication skills for collaborating with team members and constructively responding to feedback.

Preferred Skills:

• Adobe Illustrator Proficiency: Basic to intermediate skills in Adobe Illustrator for vector-based graphics and logo work.

• Digital Industry Experience: Prior experience in fast-paced digital sectors such as gaming, gambling, or betting, understanding their unique visual demands.

• 3D Design Fundamentals: Basic knowledge or exposure to 3D design principles and software.

📝 Enhancement Note: The emphasis on AI tools and workflows is a key differentiator for this role. Candidates are expected to not only use these tools but also understand how to integrate them strategically into a design process that prioritizes efficiency and creative output for social media marketing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Social Media Design Showcase: A dedicated section within the portfolio featuring a diverse range of social media graphics, banners, and campaign visuals, demonstrating adaptability to different platforms and objectives.

• AI Integration Case Studies: Examples that clearly illustrate the application of AI tools in the design process, showcasing how AI was used to generate concepts, refine assets, or enhance overall creative output. Quantifiable improvements in efficiency or creative quality are a plus.

• Brand Consistency Examples: Demonstrations of how brand guidelines were applied across multiple design pieces or campaigns to ensure a unified visual identity.

• Template Design & Usage: Visual examples of design templates created and how they were utilized to produce consistent and scalable content.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for approaching a new social media design brief, including initial concept development, AI tool selection, prompt engineering, asset refinement, and final delivery.

• AI Integration Methodology: Articulate your approach to integrating AI into a graphic design workflow, including how you ensure quality, manage AI outputs, and maintain creative control.

• Performance Analysis (Implicit): While not directly a portfolio item, be ready to discuss how your designs aim to drive engagement and contribute to SMM campaign success, demonstrating an understanding of design's impact on performance metrics.

📝 Enhancement Note: The portfolio is crucial for this role, with a strong emphasis on showcasing practical experience with AI tools and social media design. Candidates should prepare to articulate their design process, particularly how they leverage technology for efficiency and creative innovation.

💵 Compensation & Benefits

Salary Range: Given the location (Yerevan, Armenia) and the experience level (1-2 years), a competitive salary range for a Graphic Designer with SMM and AI experience would likely fall between AMD 300,000 to AMD 600,000 per month. This estimate is based on industry benchmarks for similar roles in Armenia, considering the demand for specialized skills in AI-assisted design and social media marketing.

Benefits:

• Remote Work Opportunity: Fully remote position, allowing for flexibility and work-life balance.

• Flexible Working Schedule: The ability to set your own working hours within reasonable operational needs, accommodating different time zones and personal preferences.

• Interesting Product: Opportunity to work on engaging projects and potentially in dynamic industries like gaming or betting.

• Learning Opportunities: Access to resources and support for skill development, particularly in emerging areas like AI in design.

• Career Growth Prospects: Potential for advancement within the design team or broader Neo Group network, with opportunities to take on more complex projects and responsibilities.

Working Hours: Approximately 40 hours per week, with a flexible schedule that allows for autonomy in managing daily tasks and project timelines.

📝 Enhancement Note: Salary has been estimated based on general market rates for graphic designers in Armenia with 1-2 years of experience, adjusted upwards for the specialized AI and SMM skill set. The benefits package emphasizes flexibility and professional development, common in remote tech roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Neo Group operates within the broader technology and professional services sector, acting as a recruitment and talent network provider. Their clients span various digital industries, potentially including gaming, betting, and tech. This context suggests a fast-paced, innovative, and results-oriented environment.

Company Size: Neo Group leverages a network of "1,400 talented professionals across 10+ countries," indicating a significant operational scale, likely a medium to large-sized organization in terms of its distributed workforce and client base. This implies established processes but also a need for agility and strong remote collaboration.

Founded: While the founding date isn't specified, Neo Group's model of leveraging a large, international network suggests a relatively modern operational structure, likely built to adapt to remote work and global talent acquisition trends.

Team Structure:

• Design Team: The Graphic Designer will be part of a dedicated Design Team, working under the guidance of a Creative Lead or Design Manager.

• SMM Collaboration: Close integration with Social Media Managers (SMMs) is a core aspect, forming a functional unit focused on content creation and campaign execution.

• Cross-Functional Integration: The role requires collaboration with various departments, including marketing, client relations, and potentially AI development teams, to ensure visual content aligns with broader business objectives.

Methodology:

• Data-Driven Design: Expect a focus on creating visuals that are not only aesthetically pleasing but also effective in driving engagement and conversions, implying a data-informed approach to design decisions.

• Agile Workflows: Given the fast-paced nature of digital marketing and social media, agile methodologies for project management and content iteration are likely employed.

• AI Integration: A forward-thinking approach that embraces AI as a tool for enhancing creativity, efficiency, and exploring new design possibilities.

Company Website: https://neogroup.com/ (derived from domain)

📝 Enhancement Note: Neo Group acts as an intermediary, connecting clients with talent. This means the Graphic Designer will likely be working on projects for various clients, requiring adaptability and a broad understanding of different brand aesthetics and marketing goals. The emphasis on AI and remote work points to a modern, tech-forward operational philosophy.

📈 Career & Growth Analysis

Operations Career Level: This is an entry to junior-level role (1-2 years of experience) within the creative operations or marketing operations spectrum. It offers a foundational experience in specialized design for social media and the cutting edge of AI-assisted creative workflows. The scope is focused on execution and adaptation within defined creative parameters.

Reporting Structure: The Graphic Designer will likely report to a Creative Manager, Design Lead, or potentially a Marketing Operations Manager responsible for content production. They will collaborate closely with Social Media Managers.

Operations Impact: The role's impact is measured by the effectiveness of social media campaigns through visually engaging content. Success contributes directly to brand awareness, audience engagement, lead generation, and client acquisition efforts for Neo Group's partners. The innovative use of AI can also drive efficiency and cost savings in content production.

Growth Opportunities:

• Specialization in AI Design: Develop deep expertise in AI prompting, workflow optimization, and integrating AI into creative processes, becoming a go-to expert in this emerging field.

• SMM Strategy Contribution: Progress to contributing more strategically to SMM campaign planning, advising on visual approaches based on performance data and emerging trends.

• Broader Creative Operations: Expand responsibilities into other areas of creative operations, such as managing design systems, overseeing junior designers, or leading small creative projects.

• Industry Expertise: Gain valuable experience across diverse digital industries (gaming, betting) that can open doors to specialized design roles.

📝 Enhancement Note: The growth trajectory for this role is strongly tied to mastering AI design tools and understanding their application in performance-driven marketing. It offers a pathway to becoming a specialized creative operations professional in high-demand fields.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central physical office for this specific role. The "office" is wherever the employee chooses to work, provided they have a stable internet connection and a productive environment.

Office Location(s): While the role is based in Yerevan, Armenia, the remote nature means employees are not tied to a specific physical office location within Yerevan. The company operates globally through its network.

Workspace Context:

• Home Office Setup: Employees are expected to maintain a suitable home office environment conducive to focused design work and virtual collaboration.

• Digital Collaboration Tools: Heavy reliance on digital communication and project management tools (e.g., Slack, Asana, Trello, Zoom) for team interaction, feedback, and workflow management.

• Access to Technology: While specific hardware is not detailed, it's assumed employees will have access to reliable computing devices capable of running professional design software and AI tools, along with a stable internet connection.

Work Schedule: Flexible working hours are a key feature. While a standard 40-hour work week is anticipated, the specific daily schedule can be adapted to fit personal needs and project deadlines, with an emphasis on asynchronous communication and timely delivery.

📝 Enhancement Note: The remote nature of this role necessitates strong self-discipline, excellent communication skills, and proficiency with digital collaboration tools. The flexibility is a significant perk, but it requires proactive management of one's workload and availability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications, design skills, and AI experience.

• Technical Interview: A discussion focused on your design process, proficiency with Adobe Photoshop, Figma, and AI tools. You may be asked to demonstrate your workflow or discuss specific AI prompting techniques.

• Portfolio Presentation: A dedicated session where you will walk through selected pieces of your portfolio, explaining your design choices, the challenges you faced, and how you leveraged AI or other tools.

• Creative Challenge/Test Task: You might be given a small design task or a brief to create a sample social media graphic, potentially incorporating AI elements, to assess your practical skills and ability to meet a brief within a timeframe.

• Cultural Fit Interview: A conversation to assess your communication style, teamwork capabilities, adaptability, and alignment with Neo Group's values and remote work culture.

Portfolio Review Tips:

• Highlight AI Integration: Clearly label and explain projects where AI tools were used. Showcase the "before" (AI output) and "after" (refined design) to demonstrate your value-add.

• Showcase Social Media Expertise: Feature a variety of social media formats (stories, posts, ads, banners) and demonstrate an understanding of platform-specific design best practices.

• Quantify Impact (where possible): If any of your past designs led to measurable improvements in engagement or campaign performance, mention it.

• Brand Consistency Examples: Include examples that clearly show your ability to adhere to and adapt brand guidelines.

• Conciseness and Clarity: Organize your portfolio logically and be prepared to speak articulately about each piece.

Challenge Preparation:

• Practice AI Prompting: Familiarize yourself with effective prompting techniques for various AI image generators.

• Mock Design Tasks: Practice creating social media graphics under timed conditions, simulating a real brief.

• Articulate Your Process: Be ready to explain your step-by-step approach to design, especially how you integrate AI and ensure brand consistency.

📝 Enhancement Note: The interview process will heavily scrutinize your practical design skills, your ability to work with AI tools, and your understanding of social media marketing objectives. A well-curated portfolio that highlights these specific competencies is essential for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for raster image editing, manipulation, and graphic creation. Proficiency expected for complex design tasks.

• Figma: Critical for UI/UX design, collaborative workflows, and creating vector-based graphics and prototypes. Expected to be a primary tool for SMM asset creation.

• Adobe Illustrator: A plus for vector graphics, logo design, and detailed illustrations.

Analytics & Reporting:

• While not a direct tool for the designer, understanding how visual performance is tracked (e.g., engagement rates, click-through rates) is beneficial. Familiarity with social media analytics platforms may be an advantage. CRM & Automation:

• Not directly applicable to this role, but awareness of how marketing campaigns are managed and automated can provide context for design needs. AI & Emerging Tools:

• AI Image Generators: Proficiency with tools such as Midjourney, DALL-E, Stable Diffusion, or similar platforms for generating and refining visual assets.

• AI-Assisted Design Workflows: Understanding and ability to implement workflows that combine AI generation with traditional design software.

📝 Enhancement Note: Proficiency in Photoshop and Figma is non-negotiable. The ability to effectively use AI image generation tools and integrate them into a professional design workflow is a key differentiator and a core requirement for this role.

👥 Team Culture & Values

Operations Values:

• Innovation: Embracing new technologies like AI to push creative boundaries and improve operational efficiency.

• Collaboration: Working effectively within a distributed team, communicating clearly, and contributing to a shared creative vision.

• Quality: A commitment to delivering high-quality, polished visual assets that meet brand standards and campaign objectives.

• Efficiency: Optimizing workflows, utilizing templates, and leveraging AI to produce content rapidly and effectively.

• Adaptability: Being flexible and responsive to evolving design trends, client needs, and project requirements in a dynamic digital environment.

Collaboration Style:

• Remote-First: Communication and collaboration are primarily conducted through digital channels, requiring proactive engagement and clear articulation of ideas.

• Cross-Functional Synergy: A collaborative approach that emphasizes understanding the goals of SMM managers and other stakeholders to create visuals that serve a strategic purpose.

• Constructive Feedback Loop: An environment where feedback is regularly exchanged and used to refine designs and improve processes, fostering continuous learning and development.

📝 Enhancement Note: The culture emphasizes a blend of creative innovation and operational discipline, driven by remote collaboration and a focus on leveraging technology like AI for efficiency and impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI design tools and techniques, and continuously adapting workflows.

• Balancing AI Generation with Brand Integrity: Ensuring AI-generated visuals align perfectly with established brand guidelines and creative direction, avoiding generic or off-brand outputs.

• Managing Multiple Client Needs: Adapting visual styles and content approaches for diverse clients with varying brand identities and campaign objectives.

• Maintaining Design Quality in a Fast-Paced Environment: Delivering high-quality, engaging visuals under tight deadlines, common in social media marketing.

Learning & Development Opportunities:

• AI Design Specialization: Deepen expertise in AI prompting, ethical AI use in design, and advanced AI tool integration.

• SMM Performance Analytics: Gain insights into how design impacts social media metrics and learn to create visuals optimized for engagement and conversion.

• Advanced Design Software Skills: Further develop proficiency in Photoshop, Figma, and potentially explore related tools like Adobe After Effects for motion graphics.

• Creative Strategy Workshops: Participate in sessions focused on developing creative concepts and visual storytelling for marketing campaigns.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering the integration of AI into creative workflows while maintaining design quality and brand consistency, positioning the candidate as an expert in a rapidly evolving field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media graphic from brief to final delivery, specifically detailing how you would incorporate AI tools." (Focus on workflow, AI prompting, and refinement steps.)

• "How do you ensure visual consistency across different social media platforms and campaigns while maintaining a unique brand identity?" (Highlight brand guideline adherence and template usage.)

• "Walk us through a project where you used AI to generate creative assets. What were the challenges, and how did you overcome them to achieve a successful outcome?" (Prepare a portfolio case study with specific examples.) Company & Culture Questions:

• "What interests you about working with Neo Group and our diverse client base?" (Research Neo Group's mission and client sectors.)

• "How do you approach collaboration in a fully remote team environment?" (Emphasize communication, proactivity, and digital tool proficiency.)

• "How do you stay updated on the latest design trends, especially in AI-generated art and social media?" (Showcase continuous learning habits and relevant resources.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, explain the objective, your role, the tools used (especially AI), the challenges, your creative solution, and the outcome.

• Quantify Success: If possible, use data to illustrate the impact of your designs (e.g., increased engagement, click-through rates).

• Demonstrate AI Value: Clearly articulate how AI enhanced your work – whether it was speed, novelty, or overcoming creative blocks.

• Showcase Versatility: Present a range of styles and formats to demonstrate adaptability for different clients and platforms.

📝 Enhancement Note: Be prepared to discuss your technical skills with specific design software and AI tools, articulate your creative process, and demonstrate how you can contribute to impactful social media marketing campaigns through visually compelling and AI-enhanced design.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to prominently feature social media designs and clear examples of AI integration. Highlight projects that demonstrate brand consistency and template usage.

• Resume Optimization: Ensure your resume clearly lists proficiency in Adobe Photoshop, Figma, and relevant AI image generation tools. Use keywords from the job description, such as "SMM," "AI-assisted design," "social media graphics," and "brand identity."

• Interview Preparation: Practice articulating your design process, especially your approach to using AI tools and working within brand guidelines. Prepare to present your portfolio and discuss your contributions to past projects.

• Company Research: Familiarize yourself with Neo Group's mission, their role as a talent network, and the industries they serve. Understand their emphasis on innovation and remote work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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