Graphic Designer (SMM)

📍 Job Overview

Job Title: Graphic Designer (SMM)

Company: Neo Group

Location: Almaty, Kazakhstan

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: September 17, 2026

Experience Level: Junior to Mid-Level (0-2 years)

Remote Status: Fully Remote

🚀 Role Summary

• Create visually compelling graphics, banners, and other creatives specifically for social media marketing (SMM) campaigns.

• Leverage Artificial Intelligence (AI) tools for image generation and refinement, integrating them into polished marketing assets.

• Maintain strict brand visual consistency across all social media content, adapting and developing templates as needed.

• Collaborate closely with Social Media Managers and the broader creative team to conceptualize and execute design briefs on time.

📝 Enhancement Note: The role emphasizes a blend of traditional graphic design skills with proficiency in emerging AI design tools, indicating a forward-thinking approach to creative production within the SMM domain. The focus on AI tools suggests a need for adaptability and a willingness to explore new workflows for efficiency and innovation.

📈 Primary Responsibilities

• Design and produce engaging visual assets, including banners, posts, and stories, tailored for various social media platforms.

• Utilize AI image generation tools (e.g., Midjourney, DALL-E, Stable Diffusion) to create unique visuals, refine existing assets, and explore innovative design concepts.

• Develop and maintain a comprehensive library of design templates for social media, ensuring brand guidelines are consistently applied across all outputs.

• Collaborate with SMM managers to understand campaign objectives, target audiences, and creative briefs, translating them into effective visual communication.

• Work with the creative team to brainstorm new campaign ideas, explore emerging design trends, and continuously improve the visual appeal and engagement of social media content.

• Manage multiple design projects simultaneously, ensuring timely delivery of high-quality assets that meet project requirements and deadlines.

• Stay updated on the latest AI design technologies, prompting techniques, and social media visual trends to enhance creative output and efficiency.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution and process improvement through AI integration. Candidates should demonstrate not only design skill but also an understanding of how to effectively use AI as a tool for generating and refining marketing creatives within a structured workflow.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is often preferred. Equivalent practical experience and a strong portfolio will be highly valued.

Experience: 1-2 years of professional experience as a Graphic Designer, with a demonstrable focus on creating content for social media platforms.

Required Skills:

• Proficiency in Adobe Photoshop for image editing, manipulation, and graphic creation.

• Strong command of Figma for UI/UX design, prototyping, and collaborative design workflows, particularly relevant for template development and team collaboration.

• Hands-on experience with AI image generation tools (e.g., Midjourney, DALL-E, Stable Diffusion) and a solid understanding of prompt engineering techniques.

• Ability to integrate AI-generated visuals seamlessly into professional design projects.

• Solid understanding of core design principles: typography, color theory, composition, and layout.

• Experience in maintaining brand identity and visual consistency across various digital assets.

• Familiarity with creating and adapting design templates for diverse social media formats.

• Excellent time management and organizational skills to handle multiple projects and meet deadlines.

• Strong communication and collaboration skills for effective teamwork with SMM managers and the creative team. Preferred Skills:

• Basic proficiency in Adobe Illustrator for vector graphics creation.

• Prior experience working within the gaming, gambling, or betting industries, understanding their unique visual aesthetics and marketing demands.

• Basic knowledge or experience in 3D design and related software.

📝 Enhancement Note: The emphasis on Figma, alongside Photoshop, suggests a modern design workflow that values collaborative tools. The explicit requirement for AI image generation experience and prompt engineering indicates this is a critical differentiator for candidates. A background in the specified digital industries is a strong plus, implying a need for industry-specific aesthetic understanding.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of social media graphics, banners, and campaign visuals that showcase your design skills and understanding of platform-specific requirements.

• Demonstrate the application of AI tools in your design process, with case studies or examples highlighting how AI was used to generate or enhance visuals.

• Include examples of template creation and adaptation for social media, illustrating your ability to maintain brand consistency and efficiency.

• Showcase projects that required close collaboration with SMM managers or creative teams, demonstrating your ability to interpret briefs and deliver on objectives.

• Highlight any experience with branding or maintaining visual identity for digital campaigns. Process Documentation:

• Be prepared to discuss your workflow for taking a design brief from concept to final delivery, detailing your approach to AI integration and iteration.

• Explain how you ensure visual consistency and brand adherence across multiple social media assets.

• Describe your process for managing feedback and revisions from stakeholders.

• Articulate how you prioritize tasks and manage your time to meet project deadlines in a fast-paced environment.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical application of design skills in an SMM context, with a strong emphasis on AI tool usage. Candidates should prepare to not only show finished work but also explain the process behind it, particularly concerning AI integration and collaborative workflows.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer (SMM) with 0-2 years of experience in Almaty, Kazakhstan, a competitive salary range would typically fall between KZT 250,000 - KZT 450,000 per month. This estimate is based on regional cost of living, industry benchmarks for creative roles, and the specific skill set requested (including AI proficiency). The upper end of the range would be for candidates with stronger portfolios, more direct SMM experience, or demonstrable advanced AI tool usage.

Benefits:

• Remote Work Opportunity: Fully remote position, offering flexibility and work-life balance.

• Flexible Working Schedule: Ability to manage work hours to accommodate personal needs, within reason and aligned with team collaboration requirements.

• Interesting Product: Opportunity to work on engaging and potentially innovative products or campaigns.

• Learning Opportunities: Access to resources and support for professional development, particularly in AI design tools and SMM trends.

• Career Growth Prospects: Potential for advancement within the creative or operations teams as the company expands.

Working Hours: While a standard 40-hour work week is implied, the "Flexible working schedule" benefit suggests some autonomy in structuring daily tasks. However, availability for team meetings, urgent requests, and collaboration with global teams will be necessary.

📝 Enhancement Note: The salary range is an estimation for Almaty, Kazakhstan, based on current market data for creative professionals. The specific salary offered will depend on the candidate's experience, portfolio quality, and negotiation. The benefits listed are directly from the job description, emphasizing flexibility and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Neo Group operates within a broad scope, acting as a recruitment and talent solutions provider that partners with various clients. The specific client mentioned in this role is likely in a digital-focused industry, potentially gaming, gambling, or betting, given the "Nice to have" experience requirements. This suggests a fast-paced, results-oriented environment.

Company Size: Neo Group leverages a network of 1,400+ professionals across 10+ countries, indicating a large, distributed, and potentially agile organization. The client they are hiring for could vary in size, but the emphasis on innovative, data-driven solutions points to a modern, growth-oriented company.

Founded: The founding date of Neo Group is not specified, but their established network suggests a company with significant operational experience. The emphasis on "continued growth" and "innovative, data-driven solutions" points to a culture that values progress and adaptation.

Team Structure:

• The Graphic Designer will be part of a "Design Team" and will work closely with "SMM managers and the creative team." This implies a structured creative department with specialized roles.

• The reporting structure likely involves a Lead Designer or Creative Director, with direct collaboration lines to Social Media Managers.

• Cross-functional collaboration is key, extending to SMM managers, potentially marketing strategists, and other creative team members. Methodology:

• The company emphasizes "innovative, data-driven solutions," suggesting that design decisions are informed by performance metrics and client objectives.

• Workflow planning and optimization are evident through the focus on AI tools and template development for efficiency.

• Automation and efficiency practices are central to the role, particularly in leveraging AI for rapid content creation.

Company Website: https://neogroup.com/ (Note: This is the Neo Group website, not necessarily the client's specific website, which is not provided.)

📝 Enhancement Note: The company culture is likely dynamic and adaptive, given the focus on leveraging a global talent network and delivering innovative solutions. The specific client's culture might differ, but the emphasis on AI and SMM suggests a modern, digital-first approach.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Junior to Mid-Level (0-2 years) for a Graphic Designer. It is an entry point into specialized SMM design with a focus on leveraging advanced technology like AI. The role provides a foundation for a career in digital design, marketing creative production, or potentially AI-assisted creative roles.

Reporting Structure: The Graphic Designer will report to a Lead Designer or Creative Director within the Design Team and will work in close collaboration with Social Media Managers. This structure allows for mentorship and direct application of design skills to marketing objectives.

Operations Impact: While not a traditional "operations" role in the sense of sales or revenue operations, this position has a direct impact on the effectiveness of marketing campaigns through high-quality visual content. Strong SMM creatives are crucial for engagement, brand perception, and ultimately, driving desired actions from target audiences. The efficiency gained through AI tools directly contributes to the operational scalability of content production.

Growth Opportunities:

• Specialization in AI Design: Deepen expertise in AI image generation, prompting, and integrating AI into creative workflows, becoming a specialist in this emerging field.

• SMM Strategy Contribution: Progress to contributing more strategically to SMM campaign planning based on visual performance insights.

• Senior Designer/Art Director Path: With proven performance and skill development, advance to a Senior Graphic Designer role, potentially leading smaller projects or mentoring junior designers.

• Cross-functional Movement: Develop an understanding of marketing strategy that could lead to roles in broader marketing creative management or digital marketing.

📝 Enhancement Note: The growth trajectory is clearly defined, emphasizing skill development in a high-demand area (AI in design) and providing a pathway to more senior creative or strategic roles within marketing.

🌐 Work Environment

Office Type: This is a Fully Remote position, meaning there is no physical office requirement. The work environment is entirely digital.

Office Location(s): While the role is based in Almaty, Kazakhstan, the remote nature means the designer can work from any suitable location within Kazakhstan. The company (Neo Group) operates globally, suggesting potential for interaction with international colleagues.

Workspace Context:

• The primary workspace will be the designer's own home office or a suitable remote working setup.

• Access to necessary design software and AI tools will be required, with potential company provision or reimbursement for specific licenses.

• Collaboration will occur through digital communication platforms (e.g., Slack, Teams, email) and project management tools.

Work Schedule: The role offers a "Flexible working schedule" within a full-time capacity. This allows for personal flexibility but requires adherence to team availability for meetings and collaborative sessions, especially considering potential time zone differences with global teams or clients.

📝 Enhancement Note: The fully remote nature is a significant aspect, requiring self-discipline and strong digital communication skills. Flexibility in schedule is a key perk, but candidates must balance this with the need for real-time collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative output.

• Technical Interview: Likely a discussion focusing on your design skills, proficiency with Adobe Photoshop and Figma, and specifically your experience with AI image generation tools and prompting. You may be asked to explain your workflow and how you approach creative challenges.

• Portfolio Presentation/Task: You may be asked to present specific pieces from your portfolio, explaining your creative process, design choices, and the impact of your work. A small design task or case study related to SMM might be assigned to evaluate your skills in real-time.

• Team/Cultural Fit Interview: A conversation with SMM managers or other creative team members to assess your collaboration style, communication skills, and alignment with the team's working culture.

Portfolio Review Tips:

• Highlight SMM Relevance: Ensure your portfolio prominently features social media graphics, banners, and campaign visuals. Tailor selections to showcase work relevant to fast-paced digital industries.

• Showcase AI Integration: Clearly label and explain any projects where AI tools were used. Detail the specific AI tools, your prompting strategies, and how AI enhanced the final output.

• Demonstrate Brand Consistency: Include examples that clearly illustrate your ability to maintain brand guidelines and visual identity across different social media formats.

• Quantify Impact (if possible): If you have data on the performance of your designs (e.g., engagement rates, click-through rates), include it to demonstrate the effectiveness of your work.

• Organize for Clarity: Present your portfolio in a clean, easy-to-navigate format. Use case study structures for key projects, detailing the brief, your approach, tools used (especially AI), and the outcome.

Challenge Preparation:

• AI Prompting Practice: Familiarize yourself with advanced prompting techniques for various AI image generators to quickly produce diverse visual styles.

• Template Adaptation: Be ready to show how you would adapt a given template or brand guideline to different social media platforms or campaign objectives.

• Problem-Solving Scenarios: Prepare to discuss how you would approach a design challenge with limited information or tight deadlines, especially concerning AI tool limitations or unexpected outputs.

• Collaboration Scenarios: Think about how you would communicate design concepts to non-designers (like SMM managers) and how you handle constructive criticism.

📝 Enhancement Note: The interview process emphasizes practical skills, especially in AI tool usage and SMM design. Candidates should be prepared to "show, not just tell," demonstrating their capabilities through their portfolio and potentially practical exercises.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for advanced image editing, compositing, and graphic creation. Proficiency expected for professional-grade output.

• Figma: Critical for collaborative design, UI/UX elements, prototyping, and efficient template creation/management.

• AI Image Generation Tools: Proficiency with platforms such as Midjourney, DALL-E, Stable Diffusion, or similar. Understanding of prompt engineering is key.

• Adobe Illustrator (Basic): A plus for vector graphics, logos, and scalable illustrations, though not a primary requirement.

Analytics & Reporting:

• Familiarity with social media analytics dashboards (e.g., Facebook/Instagram Insights, LinkedIn Analytics) to understand design performance and inform future creative decisions.

• Ability to interpret basic performance data to refine visual strategies. CRM & Automation:

• While not directly managing CRM, an understanding of how design assets integrate into marketing automation platforms or campaign management systems can be beneficial.

• Familiarity with cloud storage and collaboration tools (e.g., Google Drive, Dropbox) for file sharing and version control.

📝 Enhancement Note: The core tools are Photoshop and Figma, indicating a need for both raster and vector/UI design capabilities. The explicit mention of AI image generation tools is a defining requirement, suggesting that candidates who can demonstrate advanced usage will be highly competitive.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: Embracing new technologies like AI and adapting to evolving social media trends is paramount.

• Data-Driven Creativity: While creative, the approach is informed by data and client objectives, ensuring designs contribute to measurable marketing success.

• Efficiency & Productivity: Utilizing tools and workflows to produce high-quality content efficiently, especially in a fast-paced environment.

• Collaboration & Communication: Working effectively with diverse teams, providing clear feedback, and being receptive to input.

• Quality & Attention to Detail: Maintaining high standards in all visual outputs and ensuring brand consistency.

Collaboration Style:

• Cross-functional Integration: Close collaboration with SMM managers and creative teams, requiring clear communication and understanding of marketing goals.

• Feedback-Driven Improvement: An open culture for receiving and giving constructive feedback to enhance designs and workflows.

• Knowledge Sharing: Willingness to share insights on AI tools, design trends, and best practices within the creative team.

📝 Enhancement Note: The culture values forward-thinking individuals who can balance creativity with efficiency and data-informed decision-making. The emphasis on AI suggests a culture that encourages experimentation and continuous learning.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements in AI image generation technology and integrating new capabilities effectively.

• Balancing AI and Human Creativity: Finding the optimal balance between AI-generated content and unique human artistic input to avoid generic outputs.

• Maintaining Brand Consistency with AI: Ensuring AI-generated elements seamlessly align with established brand guidelines and visual identity.

• Managing Diverse Stakeholder Feedback: Effectively incorporating feedback from SMM managers and other stakeholders while upholding design integrity.

• Remote Collaboration Dynamics: Overcoming potential communication barriers and maintaining team cohesion in a fully remote setting.

Learning & Development Opportunities:

• AI Tool Mastery: Deep dive into advanced features and techniques for various AI image generation platforms.

• SMM Design Trends: Continuous learning on the latest visual trends, platform-specific best practices, and effective content strategies for social media.

• Creative Workflow Optimization: Developing more efficient and innovative design processes, leveraging both AI and traditional tools.

• Industry Exposure: Gaining experience with diverse clients and potentially in specific digital industries (gaming, betting) if applicable.

📝 Enhancement Note: The primary challenge lies in mastering and strategically applying AI tools. Growth opportunities are directly tied to developing expertise in this cutting-edge area and applying it to real-world SMM challenges.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for using AI tools to generate social media graphics. Walk us through a specific example from brief to final output." (Focus on your AI prompting, iteration, and integration steps.)

• "How do you ensure brand consistency when using AI-generated assets that might have unpredictable outputs?" (Highlight your methods for refinement, color correction, and template adaptation.)

• "Imagine you're given a brief for a new product launch campaign on Instagram. How would you approach the visual concept development, and what AI tools would you consider using?" (Demonstrate strategic thinking and tool selection.) Company & Culture Questions:

• "What interests you about working with Neo Group and our client's industry (e.g., gaming/betting)?" (Research the client's market and products if possible; express enthusiasm for their sector.)

• "How do you approach feedback on your designs, especially when working remotely?" (Emphasize open communication, constructive response, and willingness to iterate.)

• "How do you stay updated on the latest design trends and AI advancements?" (Show your proactive learning habits.) Portfolio Presentation Strategy:

• AI Showcase: Dedicate a section or specific case studies to demonstrate your AI design capabilities. Explain the "why" and "how" of your AI usage.

• SMM Focus: Ensure the majority of your presented work is directly relevant to social media marketing.

• Process Narratives: For each key project, tell a story: the challenge, your creative process (including AI), the tools used, and the outcome.

• Conciseness: Be prepared to present your strongest pieces efficiently, focusing on the most impactful examples.

📝 Enhancement Note: Interview preparation should heavily focus on practical demonstration of AI skills and understanding of SMM. Candidates should be ready to articulate their thought process and showcase results that align with the role's specific requirements.

📌 Application Steps

To apply for this Graphic Designer (SMM) position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select your strongest, most relevant social media design work. Critically, include at least 1-2 examples that clearly demonstrate your proficiency with AI image generation tools and their integration into professional graphics.

• Tailor Your Resume: Highlight experience with Adobe Photoshop, Figma, AI tools, and any prior SMM or digital industry work. Use keywords from the job description.

• Prepare Your Narrative: Be ready to articulate your design process, your experience with AI, and how you contribute to effective SMM campaigns during interviews. Practice presenting your portfolio.

• Research Neo Group & Industry: Understand Neo Group's model and, if possible, research the client's industry (gaming, betting) to demonstrate genuine interest and understanding of their visual landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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