Graphic Designer - Poland

📍 Job Overview

Job Title: Graphic Designer

Company: Adcubator

Location: European Union (Remote)

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-17

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Own the end-to-end design and execution of static and lifestyle ad creative for Google platforms (GDN, Demand Gen, Performance Max).

• Drive performance by designing direct response statics and lifestyle imagery that convert cold traffic and align with advertorials and landing pages.

• Leverage AI creative tools daily for rapid iteration and high-volume creative testing to optimize campaign performance.

• Collaborate closely with media buying and content teams to ensure ad creative, landing pages, and offers are perfectly aligned for maximum impact.

• Function as a marketer-designer, utilizing performance data to inform creative decisions and continuously improve conversion rates.

📝 Enhancement Note: This role is positioned for a designer with a strong marketing acumen, emphasizing data-driven creative and independent ownership of the entire design lifecycle within a high-growth, performance-focused agency environment. The focus on "owning" creative end-to-end and thinking like a marketer is critical for candidates to understand.

📈 Primary Responsibilities

• Conduct thorough market, audience, and competitor research to identify compelling angles and themes for creative testing.

• Define target avatars and personas, then conceptualize and design static and lifestyle ad creative tailored to these profiles.

• Execute the full creative production cycle: concept, design, generate, and ship static and lifestyle assets for GDN, Demand Gen, and Performance Max.

• Deliver all creative assets in required Google static formats (1x1, 4x5, 9x16, 1.91x1, and native display sizes) optimized for each placement.

• Develop top-of-funnel static creative that effectively hooks cold traffic and seamlessly integrates with advertorials and landing pages.

• Maintain a high volume of creative output to ensure continuous testing and optimization of campaign elements.

• Analyze performance data from campaigns, honestly evaluating results to iterate and improve winning creative strategies.

• Proactively identify and integrate new AI creative tools and advancements into the workflow to maintain a competitive edge.

• Facilitate seamless communication with the media buying team and align with content and landing page specialists to ensure cohesive campaign elements.

📝 Enhancement Note: The responsibilities highlight a proactive, autonomous role where the designer is expected to initiate research, define creative direction, and manage the entire production pipeline with a strong emphasis on performance outcomes and continuous iteration.

🎓 Skills & Qualifications

Education: While a formal degree is not explicitly stated, a strong portfolio demonstrating advanced design principles and marketing understanding is paramount. Candidates with degrees in Graphic Design, Marketing, Communications, or related fields may have a foundational advantage.

Experience: 5-10 years of proven experience in designing high-performing static ecommerce ads that have been tested and run with real ad spend across Google platforms (GDN, Demand Gen, Performance Max).

Required Skills:

• Demonstrated success in designing high-performing static ecommerce ads for real-world spend across GDN, Demand Gen, and PMax.

• Proficiency in producing both direct response statics and lifestyle imagery, understanding the strategic application of each.

• Fluency in all standard Google static ad formats: 1x1, 4x5, 9x16, 1.91x1, and native display sizes, built cleanly for diverse placements.

• Robust understanding of design fundamentals, including layout, typography, hierarchy, and visual appeal to capture attention.

• Deep comprehension of top-of-funnel marketing, creating static creative that engages cold traffic and transitions effectively to advertorials and landing pages.

• Ability to research markets, identify angles, and develop concepts based on defined avatars and personas.

• Daily, fluent use of AI creative tools such as fal.ai, Higgsfield, Manus, Claude, and similar platforms.

• Competence in interpreting performance data to inform and drive creative iteration and improvement.

• A strong grasp of direct response marketing principles beyond aesthetic appeal.

• A proven testing mindset focused on volume, variation, and data-driven decision-making regarding creative effectiveness. Preferred Skills:

• Experience in a fast-paced agency environment, particularly within performance marketing or direct-to-consumer (DTC) advertising.

• Familiarity with A/B testing methodologies specifically for creative assets.

• Knowledge of front-end web design principles or how ad creative interacts with landing page experiences.

• Experience with animation or motion graphics for digital ad formats.

• Understanding of Google Ads platform nuances beyond creative specifications.

📝 Enhancement Note: The requirements emphasize practical, results-oriented experience over theoretical knowledge. The explicit mention of specific AI tools and the expectation of daily use suggest a candidate already deeply integrated into modern, AI-assisted creative workflows. The "testing mindset" is a recurring theme and a critical differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of high-performing static ecommerce ads that have run on significant ad spend across Google platforms (GDN, Demand Gen, Performance Max).

• Examples demonstrating both direct response statics and lifestyle imagery, with clear context on their strategic purpose and performance.

• A selection of work that highlights proficiency in various Google static ad formats (1x1, 4x5, 9x16, 1.91x1, native sizes).

• Case studies or examples that illustrate your ability to research markets, define personas, and develop creative concepts around them.

• Evidence of using AI creative tools in your workflow, with examples of how they enhanced your design process or outcomes.

• Projects that demonstrate how you used performance data to iterate and improve creative assets. Process Documentation:

• Clearly articulate your process for researching markets and audiences to identify creative angles.

• Detail your workflow for conceptualizing, designing, and generating static and lifestyle ad creative from start to finish.

• Explain how you integrate AI tools into your daily design process for efficiency and innovation.

• Describe your method for analyzing performance data and translating insights into actionable creative improvements.

• Illustrate your approach to collaborating with media buying, content, and landing page teams to ensure campaign alignment.

📝 Enhancement Note: The portfolio is expected to be a tangible demonstration of performance-driven design and AI tool proficiency. Candidates should be prepared to walk through their process for each piece, emphasizing strategic thinking, data utilization, and measurable results.

💵 Compensation & Benefits

Salary Range: Based on the role's requirements, experience level (5-10 years), fully remote nature within the EU, and the agency's position as a "fastest growing Google Ads agency in the world" managing "nine figures in annual ad spend," a competitive annual salary range for a Graphic Designer in the European Union would typically fall between €45,000 and €70,000. This range can vary based on specific country of residence within the EU due to cost of living and local market rates, and the candidate's demonstrated track record of driving significant ad performance.

Benefits:

• Fully remote work arrangement, offering freedom to work from anywhere within the EU.

• Flexible working hours to accommodate personal schedules and optimize productivity.

• Paid Time Off (PTO) to ensure work-life balance and employee well-being.

• A wellness bonus to support employee health and mental well-being.

• Opportunities for team retreats and workations, fostering team cohesion and collaboration in person.

Working Hours: Approximately 40 hours per week, with flexibility in scheduling to accommodate global client needs and personal time management.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for experienced graphic designers in performance marketing roles across the EU, considering the agency's premium positioning. The benefits package emphasizes flexibility and employee well-being, aligning with a remote-first culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Advertising / Performance Marketing / Google Ads Agency. Adcubator operates at the cutting edge of performance marketing, specializing in Google Ads for e-commerce Direct-to-Consumer (DTC) brands. Their unique selling proposition lies in their direct relationships with Google's product teams and early access to beta features, enabling them to implement strategies not widely available. This positions them as a premium, results-driven agency.

Company Size: The description implies a lean, senior, and selective team, suggesting a small to medium-sized company (e.g., 20-100 employees) focused on high-impact work rather than large headcount. This structure minimizes bureaucracy and maximizes individual contribution.

Founded: Led by founder and CEO, Jem. The company is described as the "fastest growing Google Ads agency in the world," indicating rapid growth and a relatively young but highly successful trajectory.

Team Structure:

• Small, senior, and global team with a focus on specialized expertise.

• Minimal bureaucracy and "no busywork," emphasizing efficiency and direct contribution.

• Likely a flat or lean hierarchy, allowing for direct access to leadership and quick decision-making.

• Cross-functional collaboration is essential, particularly between design, strategy, and media buying teams. Methodology:

• Data-driven decision-making is central, with performance data directly influencing creative strategy and iteration.

• High-volume creative testing is a core operational practice to identify winning strategies rapidly.

• Emphasis on direct response marketing principles and achieving measurable conversion rates.

• Proactive adoption of new technologies, especially AI creative tools, to maintain a competitive advantage.

Company Website: https://adcubator.com/

📝 Enhancement Note: Adcubator's culture is defined by high performance, rapid iteration, and a data-centric approach. The emphasis on a senior, selective team suggests a demanding but rewarding environment for individuals who thrive on autonomy and measurable impact.

📈 Career & Growth Analysis

Operations Career Level: This role is for an experienced Graphic Designer (5-10 years) who functions as a "marketer-designer." It's a senior individual contributor role with significant autonomy and ownership. The "operations" aspect here refers to the systematic and data-driven approach to creative production and testing within the agency's framework.

Reporting Structure: While not explicitly stated, the role implies direct reporting to a senior creative lead or potentially the CEO/Founder, Jem, given the "own... on your own" and "no bureaucracy" descriptions. The designer is expected to be self-directed.

Operations Impact: The Graphic Designer's work directly impacts revenue by creating high-converting ad assets that drive traffic and sales for e-commerce DTC brands. Their ability to test creative at volume and iterate based on performance directly influences client ROI and the agency's growth.

Growth Opportunities:

• Become a subject matter expert in performance creative for Google Ads and AI-driven design within a leading agency.

• Potential to grow into a Creative Lead or Head of Creative role as the agency expands, overseeing junior designers or specific creative functions.

• Opportunity to gain deep insights into performance marketing strategy and client success through direct involvement with high-spend campaigns.

• Develop advanced skills in leveraging AI tools for creative production and optimization, staying at the forefront of industry advancements.

• Contribute to shaping the agency's creative methodologies and best practices.

📝 Enhancement Note: This role offers growth not through traditional hierarchical promotion, but through deepening expertise, increasing impact on client results, and potentially taking on leadership over creative processes as the agency scales. The "operations" focus is on mastering the systematic execution of creative for maximum performance.

🌐 Work Environment

Office Type: Fully remote. This means there is no central physical office for day-to-day work.

Office Location(s): The role is open to candidates located anywhere within the European Union. This allows for flexibility in choosing a personal workspace, whether it's a home office, co-working space, or other preferred location.

Workspace Context:

• A fully remote setup requires strong self-discipline, effective time management, and robust communication skills.

• Candidates will need to ensure they have a reliable internet connection and a suitable workspace conducive to focused design work.

• Access to company-provided tools and collaboration platforms is expected to facilitate seamless interaction with the global team.

• The environment is designed for autonomy, requiring individuals to be proactive in seeking information and contributing ideas.

Work Schedule: Flexible working hours are offered, allowing individuals to structure their workday around personal needs and peak productivity times, while still ensuring availability for critical team interactions and client needs.

📝 Enhancement Note: The remote work environment is a key perk, but it necessitates a high degree of self-management and proactive communication from the candidate. The flexibility is balanced with the need for availability and responsiveness within a global team context.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV, Portfolio, and a short, original motivational letter. Candidates are warned against AI-generated applications.

• Portfolio Review: The hiring team will meticulously review portfolios for evidence of high-performing static ads, understanding of Google formats, AI tool usage, and data-driven iteration.

• Initial Screening/Interview: Likely a video call to discuss the candidate's background, experience, and alignment with the role's demands. This may include a brief portfolio walkthrough.

• Skills Assessment/Creative Challenge: A practical test or case study to evaluate design skills, market research ability, concept generation, and AI tool proficiency under timed conditions.

• Final Interview: Discussion with the founder/CEO (Jem) to assess cultural fit, strategic thinking, and overall suitability for the autonomous role.

Portfolio Review Tips:

• Highlight Performance: Showcase ads that demonstrably drove results (conversions, clicks, ROI). Quantify impact wherever possible.

• Showcase Process: Include "behind-the-scenes" of your creative process, from research and conceptualization to iteration based on data and AI tool application.

• Format Clarity: Ensure your portfolio clearly displays your understanding and execution of various Google ad formats.

• AI Integration: Explicitly demonstrate how you leverage AI tools, showing examples of their application and the benefits they brought to your work.

• Direct Response Focus: Emphasize your understanding of direct response principles and how your designs aim to convert.

• Authenticity: Write your motivational letter and portfolio descriptions in your own voice. Avoid generic statements; be specific about why this role excites you.

Challenge Preparation:

• Simulate Real Scenarios: Practice researching a given product/market, defining an avatar, and quickly sketching out ad concepts and AI-generated variations.

• Time Management: Be prepared to work efficiently under pressure, as the role demands high-volume output.

• Data Interpretation: Practice articulating how you would interpret mock performance data to iterate on a creative concept.

• AI Tool Proficiency: Be ready to discuss your experience with specific AI tools and how you'd apply them to hypothetical briefs.

• Concise Communication: Practice explaining your design choices and strategic rationale clearly and succinctly.

📝 Enhancement Note: The application process heavily emphasizes authenticity and practical demonstration of skills, particularly in performance-driven design and AI tool utilization. Candidates should prepare to showcase their work and thought process rigorously, demonstrating a marketer's mindset.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, After

Effects for potential motion graphics) is implied for core design work.

• AI Creative Tools: Daily, fluent use of specific tools is mandatory, including:

  • fal.ai
  • Higgsfield
  • Manus
  • Claude
  • Any emerging AI creative platforms.

• Collaboration Platforms: Tools for remote team communication and project management (e.g., Slack, Asana, Trello, Notion) are likely used.

• File Sharing/Storage: Cloud-based solutions for asset management and sharing (e.g., Google Drive, Dropbox).

Analytics & Reporting:

• Google Ads Interface: Essential for understanding ad performance data and campaign results.

• Analytics Platforms: Familiarity with Google Analytics or similar tools to understand traffic behavior post-click.

• Reporting Dashboards: Ability to interpret data presented in dashboards (internal or client-facing) to inform creative decisions.

CRM & Automation:

• While not a direct CRM role, understanding how ad creative feeds into the customer journey is important. Familiarity with how ad platforms integrate with CRM data or marketing automation platforms might be beneficial for context.

📝 Enhancement Note: Proficiency in specific AI creative tools is a non-negotiable requirement. Candidates should be prepared to discuss their experience and strategic application of these tools in detail. Standard design software and an understanding of performance data interpretation are also crucial.

👥 Team Culture & Values

Operations Values:

• Performance & Results: A relentless focus on driving measurable results (conversions, ROI) through creative. Design is a tool for business outcomes.

• Data-Driven Approach: Decisions are made based on performance data, not just aesthetic preference. Continuous iteration based on what converts is key.

• Efficiency & Speed: High-volume output and rapid iteration are critical. The agency operates at a fast pace, valuing quick turnaround and adaptability.

• Ownership & Autonomy: Individuals are expected to take full responsibility for their work, from conception to execution, without constant oversight.

• Innovation & Proactivity: Staying ahead of industry trends, especially in AI and Google Ads features, and proactively bringing new ideas and tools into the workflow.

Collaboration Style:

• Direct & Lean: Communication is likely straightforward, efficient, and focused on actionable outcomes, given the small, senior team structure.

• Cross-Functional Integration: Close alignment with media buyers, strategists, and content creators is vital to ensure ad creative, messaging, and landing pages are cohesive.

• Feedback-Driven Iteration: A culture where feedback on creative performance is openly shared and used for rapid improvement cycles.

• Knowledge Sharing: As a senior team, there's an expectation of sharing expertise, especially regarding new tools and effective strategies.

📝 Enhancement Note: The core values revolve around performance, data, speed, and individual accountability. This is not a role for someone seeking extensive hand-holding or a purely aesthetic design focus; it's for a results-oriented professional who sees design as a strategic lever for business growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace and Volume: The demand for high-volume, high-performing creative testing can be intense. Managing workload effectively while maintaining quality is a key challenge.

• Data Interpretation: Translating raw performance data into actionable creative insights requires analytical skill and strategic thinking.

• Rapid Tool Evolution: Keeping pace with the constant advancements in AI creative tools and Google Ads features requires continuous learning and adaptation.

• Balancing Art and Science: Successfully merging creative vision with the strict demands of direct response marketing and data-driven optimization.

• Remote Autonomy: Thriving in a fully remote environment requires strong self-discipline, proactive communication, and the ability to work independently.

Learning & Development Opportunities:

• Deep Dive into Performance Marketing: Gain unparalleled experience in what drives conversions for e-commerce DTC brands through direct involvement with high-spend campaigns.

• Mastery of AI Creative Tools: Become an expert in leveraging cutting-edge AI technologies for design and marketing, a highly valuable skill set.

• Strategic Creative Development: Learn to think strategically about creative as a primary driver of campaign success, not just an output.

• Industry Trend Leadership: Be at the forefront of new trends in digital advertising and creative technology within a forward-thinking agency.

• Networking within a Premium Agency: Connect with experienced professionals in a high-growth, results-obsessed environment.

📝 Enhancement Note: The challenges are directly tied to the role's demanding, high-performance nature. Growth opportunities are substantial for those who can navigate these challenges, offering deep expertise in performance creative and AI.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for researching a new market or product to find creative angles for Google Ads." (Focus on market research, persona definition, and angle identification.)

• "How do you approach designing static ads for top-of-funnel traffic versus more direct-response focused campaigns?" (Demonstrate understanding of funnel stages and creative adaptation.)

• "Walk us through a time you used performance data to significantly improve a creative asset. What was the data, what did you change, and what was the impact?" (Prepare a specific case study with quantifiable results.)

• "How do you integrate AI creative tools like fal.ai or Claude into your design workflow to achieve higher volume and better performance?" (Be ready to discuss specific tools, techniques, and benefits.) Company & Culture Questions:

• "Why Adcubator, and what makes you a good fit for our fast-paced, performance-driven culture?" (Research the company's growth, values, and connect your experience to their needs.)

• "How do you handle receiving constructive feedback on your creative work, especially when it's based on performance data?" (Showcase openness to feedback and a data-centric approach.)

• "Describe your ideal remote work environment and how you ensure productivity and collaboration." (Highlight self-discipline, communication strategies, and proactive engagement.) Portfolio Presentation Strategy:

• Curate for Impact: Select 3-5 of your strongest, most relevant projects that best showcase your performance-driven design and AI tool usage.

• Tell a Story: For each project, explain the objective, your role, the creative process (including research, concept, AI usage, iteration), the challenges, and the quantifiable results.

• Highlight Data & AI: Explicitly point out where performance data guided your decisions and how AI tools were leveraged.

• Format Fluency: Be prepared to discuss your understanding of Google's various ad formats and how you'd adapt designs for them.

• Concise & Confident: Present your work clearly and confidently, anticipating questions about your process and outcomes.

📝 Enhancement Note: Interview preparation should focus on demonstrating a results-oriented mindset, fluency with AI tools, and an understanding of performance marketing principles. Authenticity in responses, especially regarding AI usage, is heavily emphasized.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided form on the Deel platform.

• Portfolio Customization: Ensure your portfolio prominently features high-performing static ads for Google platforms, clearly showcasing your understanding of direct response principles, various Google ad formats, and the strategic application of AI creative tools. Quantify results whenever possible.

• Resume Optimization: Tailor your CV to highlight your experience in performance marketing, e-commerce advertising, and your proficiency with AI creative tools. Use keywords from the job description such as "Google Ads," "Demand Gen," "Performance Max," "Direct Response," and specific AI tool names.

• Motivational Letter Crafting: Write a genuine, concise motivational letter that articulates why you are passionate about this specific role at Adcubator and how your unique skills and experience align with their performance-driven, data-centric culture. Avoid generic statements and AI-generated text.

• Company Research: Thoroughly research Adcubator, its growth trajectory, its founder Jem's vision, and its position in the performance marketing industry. Understand their focus on Google Ads and their unique approach to creative testing and AI integration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.