Brand Designer (m/w/d)

📍 Job Overview

Job Title: Brand Designer (m/w/d)

Company: LANCH

Location: Berlin, Germany

Job Type: Festanstellung (Full-time)

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-17

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive the visual identity and brand evolution for key brands, particularly Loco Chicken, ensuring cohesive representation across all consumer touchpoints.

• Spearhead creative conceptualization and execution for marketing campaigns, product launches, and ongoing asset creation, integrating GTM strategies.

• Develop and manage design systems and brand guidelines to ensure scalable, high-quality brand perception and operational efficiency.

• Collaborate closely with cross-functional teams including Marketing, Social Media, Product, and Operations to inform and execute integrated GTM strategies.

• Contribute design-led insights for product and experience enhancements, acting as the primary Creative Mind within the Marketing team.

📝 Enhancement Note: This role is positioned as a key creative contributor within the Marketing team, with a strong emphasis on brand guardianship and strategic visual development. The "Creative Mind" designation implies a leadership expectation in design thinking and execution, bridging creative vision with operational realities. The connection to Go-To-Market (GTM) strategies is inferred from the responsibility of campaign execution and asset creation across various channels.

📈 Primary Responsibilities

• Develop and continuously evolve the visual identity and brand architecture for LANCH's portfolio of brands, with a specific focus on the Loco Chicken brand.

• Conceptually design and execute engaging marketing campaigns, new product launches, and evergreen content assets, aligning with overarching Go-To-Market (GTM) plans.

• Create compelling designs for packaging, point-of-sale (POS) materials, and offline advertising collateral, ensuring brand consistency and market appeal.

• Produce high-impact social media assets and performance-driven creative content tailored for digital advertising channels.

• Establish, maintain, and scale robust design systems and comprehensive brand guidelines to empower consistent brand application across all teams and touchpoints.

• Foster close, collaborative working relationships with Marketing, Social Media, Product Development, and Operations teams to ensure integrated brand execution.

• Proactively contribute design-driven insights and recommendations for product innovation and overall customer experience improvements.

• Diligently monitor and ensure a consistent, high-quality brand perception across all customer interaction points, from digital to physical.

• Optional: Develop engaging motion design for social media content, digital advertisements, and product visualizations to enhance user engagement.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and hands-on execution, typical of a growing consumer startup. The emphasis on "scalable" design systems and "cross-functional collaboration" points to the need for strong process thinking and communication skills, essential for operations professionals. The inclusion of "performance creatives" suggests a need to understand how design impacts conversion rates, a key metric in GTM operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical knowledge and creative expertise is paramount. A background in Graphic Design, Visual Communication, or a related field is advantageous.

Experience: 3-5 years of professional experience in Brand Design, Art Direction, or a closely related creative role, with a proven track record in brand-driven consumer environments.

Required Skills:

• Demonstrated expertise in developing and evolving visual identities for consumer-facing brands.

• Strong conceptual thinking capabilities coupled with hands-on operational design execution skills.

• Excellent command of typography, layout principles, color theory, and visual hierarchy.

• Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

• Experience in designing for packaging, POS materials, and other offline marketing collateral.

• Ability to create effective social media assets and performance-driven creative for digital advertising.

• Experience in building and maintaining design systems and brand guidelines.

• Proven ability to collaborate effectively within cross-functional teams.

• Fluent in both German and English (spoken and written). Preferred Skills:

• Experience working with consumer brands in the Food, Lifestyle, or Fashion sectors.

• Familiarity with AI tools for creative content generation and prototyping (e.g., Midjourney, Nano Banana).

• Nice-to-have: Skills in motion design using tools like After Effects.

• Experience in A/B testing creative assets for performance optimization.

📝 Enhancement Note: The experience requirement of 3-5 years aligns with a mid-level professional who can operate autonomously but also contribute to strategic initiatives. The explicit mention of AI tools indicates a forward-thinking company embracing new technologies, which can be a key differentiator for candidates. The preference for specific industry experience suggests a need for candidates who can quickly understand and adapt to the nuances of the food and beverage consumer market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies showcasing brand identity development and evolution, demonstrating strategic thinking and creative problem-solving.

• Examples of successful packaging designs, highlighting an understanding of production constraints and market appeal.

• Prototypes or examples of social media and performance creative campaigns, illustrating an ability to translate brand strategy into effective digital assets.

• Documentation of design system components or brand guidelines, emphasizing scalability and consistency across various touchpoints.

• Projects that demonstrate the application of design principles to enhance user experience or product innovation. Process Documentation:

• Showcase examples of how you have managed the design process from concept to final execution, including any workflow optimization you implemented.

• Present how you have documented design decisions, brand guidelines, or design system elements for internal team use and external vendor collaboration.

• Illustrate how you have measured the impact of your design work, particularly for performance creatives or campaign assets, linking design to business objectives.

📝 Enhancement Note: For a Brand Designer role, the portfolio is paramount. The emphasis on "scalability," "consistency," and "operational efficiency" in process documentation suggests that the company values designers who can contribute to streamlined workflows and repeatable design processes, aligning with operational excellence principles. The requirement to demonstrate an understanding of production constraints and market appeal in packaging design highlights the need for practical, business-oriented design thinking.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years), location (Berlin, Germany), and the nature of a fast-growing consumer startup, a competitive salary range for a Brand Designer is estimated to be between €48,000 - €65,000 annually. This range accounts for the responsibilities, the demand for creative talent in Berlin, and the company's growth stage.

Benefits:

• Fair compensation package, reflecting industry standards and individual experience.

• Potential for company shares (for permanent employees), offering a stake in the company's success.

• Regular team offsites (every 16 weeks) to foster team cohesion, collaboration, and strategic alignment.

• Opportunities for significant professional growth and career advancement within a rapidly expanding organization.

• Access to cutting-edge design tools and technologies, including AI for creative content generation.

• A dynamic and innovative work environment within one of Germany's fastest-growing consumer startups.

Working Hours: The role is Full-time, typically based on a standard 40-hour work week. While specific hours may vary based on project needs and deadlines, the company culture emphasizes autonomy and ownership, suggesting flexibility where possible.

📝 Enhancement Note: The salary estimation is based on a blend of industry benchmarks for Brand Designers in major German cities, the specified experience level, and the typical compensation structures for high-growth startups that often include equity to attract and retain talent. The benefits highlight a focus on both employee well-being (offsites) and long-term incentives (shares).

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage / Consumer Goods (CPG) / E-commerce/Delivery Services. LANCH operates at the intersection of these sectors, creating and scaling direct-to-consumer food brands through various channels including delivery (ghost kitchens), retail stores, and packaged consumer goods. This dynamic environment requires agility and a deep understanding of consumer trends.

Company Size: 70+ team members. This indicates a mid-sized startup environment where roles often require broader responsibilities and direct impact, but with established processes and a growing team structure.

Founded: Founded 3 years ago. This suggests a company that has moved beyond the initial startup phase, demonstrating product-market fit and significant growth, now focusing on scaling operations and brand expansion.

Team Structure:

• The Marketing team is a core function, with the Brand Designer acting as the "Creative Mind," suggesting a central role in shaping brand perception.

• The Brand Designer will collaborate closely with Marketing, Social Media, Product, and Operations teams, indicating a highly cross-functional and integrated GTM approach.

• Reporting likely falls within a Marketing or Brand department, with potential direct reporting to a Head of Marketing or Creative Director, depending on the current organizational structure. Methodology:

• Data-Driven Creativity: While creative in nature, the role emphasizes data-informed design, particularly for performance creatives and product/experience improvements, suggesting a blend of art and science.

• Agile Execution: The fast-paced startup environment implies an agile approach to campaign development, asset creation, and iterative design improvements.

• Brand Guardianship: A core methodology involves maintaining strict brand consistency and quality across all touchpoints, ensuring a unified and professional brand image.

Company Website: https://lanch.com/

📝 Enhancement Note: The company's positioning as a "fastest growing consumer startup" in Germany, backed by prominent investors and celebrity endorsements, suggests a high-energy, ambitious, and well-funded environment. The industry mix implies a need for adaptability and a nuanced understanding of different consumer engagement channels. The team size indicates a point where formal processes are likely being established or refined, making operational efficiency and clear communication crucial.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level Brand Designer position. It offers significant ownership and direct impact on brand strategy and execution, moving beyond pure execution to include conceptualization and strategic input. It's a critical role for shaping the visual narrative of a rapidly growing company.

Reporting Structure: The Brand Designer will likely report to a Marketing Lead, Creative Director, or Head of Brand. They will also work closely with Product Managers, Social Media Managers, and Operations teams, requiring strong communication and collaboration skills across departments.

Operations Impact: The Brand Designer’s work directly influences customer perception, brand recognition, and ultimately, sales performance. By creating compelling visual assets for campaigns, packaging, and digital channels, they play a crucial role in the Go-To-Market (GTM) strategy, impacting customer acquisition, retention, and overall brand equity.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like packaging design for CPG, motion graphics for digital campaigns, or building advanced design systems.

• Leadership: Progress to a Senior Brand Designer or Art Director role, potentially leading design projects or managing junior designers as the team expands.

• Cross-functional Development: Gain broader experience in marketing strategy, product development, or operations by contributing to cross-functional initiatives, fostering a holistic understanding of the business.

• Industry Exposure: Benefit from working with experienced founders and investors, gaining insights into startup growth, venture capital, and scaling consumer brands.

📝 Enhancement Note: The growth trajectory for a Brand Designer in a fast-growing startup like LANCH is significant. The "Creative Mind" aspect suggests potential for leadership within the design function. The emphasis on cross-functional collaboration opens doors to understanding broader business operations and GTM strategies, which can be valuable for career diversification.

🌐 Work Environment

Office Type: The role is based in Berlin and requires an on-site presence. This suggests a traditional office environment designed to foster collaboration and team interaction.

Office Location(s): Schönhauser Allee 180, 10119 Berlin, Germany. This location is in a vibrant area of Berlin, likely offering good accessibility and proximity to other businesses and amenities.

Workspace Context:

• The workspace is expected to be collaborative, encouraging interaction with marketing, product, and operations teams to facilitate seamless GTM execution.

• Access to industry-standard design tools and technologies, including Adobe Creative Suite, Figma, and potentially AI tools for creative content generation, will be provided.

• Opportunities for direct engagement with team members across various departments will be frequent, promoting a cohesive and efficient work environment.

Work Schedule: The role is full-time, typically around 40 hours per week. While standard office hours apply, the startup culture often implies a degree of flexibility and a focus on output and impact rather than strict time-logging, especially with the emphasis on "ownership" and "autonomy."

📝 Enhancement Note: The on-site requirement in Berlin is a key factor for candidates. The description of the workspace emphasizes collaboration, which is crucial for a role that interfaces heavily with other departments to execute marketing and GTM strategies effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's creative and strategic requirements.

• Portfolio Presentation & Discussion: A session where you present your portfolio, detailing your creative process, strategic rationale behind your designs, and impact achieved. Expect questions on your approach to brand development, campaign execution, and cross-functional collaboration.

• Creative Challenge/Case Study: You may be asked to complete a small design task or a case study relevant to LANCH's brands, assessing your problem-solving skills, creative thinking, and ability to execute within brand guidelines.

• Team/Cultural Fit Interview: An opportunity to meet with potential team members from Marketing, Product, or Operations to assess cultural alignment, collaboration style, and communication effectiveness.

• Final Interview: Potentially with a founder or senior leader to discuss overall fit, strategic vision, and long-term potential within the company.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your skills in brand identity, campaign design, packaging, and digital assets. Prioritize projects with clear objectives and measurable results.

• Tell a Story: For each project, clearly articulate the brief, your creative process, the challenges faced, your solutions, and the outcomes. Quantify your impact wherever possible (e.g., increased engagement, conversion rates).

• Showcase Versatility: Include examples that highlight your ability to work across different mediums (print, digital, social) and your understanding of various brand touchpoints.

• Highlight Brand Thinking: Emphasize how your designs align with brand strategy, target audience, and business objectives. Demonstrate your understanding of brand systems and guidelines.

• Prepare for Specifics: Be ready to discuss your experience with AI tools, motion design (if applicable), and how you approach collaboration with non-design teams like Operations and Product.

Challenge Preparation:

• Understand the Brand: Thoroughly research LANCH, its brands (especially Loco Chicken), target audience, and competitors. Understand their current visual identity and marketing efforts.

• Focus on Strategy: For any creative challenge, think beyond just aesthetics. Consider the strategic goals, target audience, and how your design solution will achieve those objectives.

• Embrace Constraints: If given a specific brief, work within the provided constraints. Demonstrate your ability to be creative and effective even with limitations.

• Articulate Your Process: Be prepared to explain your thought process, design choices, and how you would approach implementation and iteration within a business context.

📝 Enhancement Note: The interview process emphasizes not just design skills but also strategic thinking, problem-solving, and cultural fit, which are critical for roles in fast-paced startups. The portfolio review tips are tailored to showcase the strategic and operational impact of design, aligning with the expectations of a role that bridges creative vision with business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop, Illustrator, and InDesign for creating a wide range of visual assets.

• Figma: Crucial for collaborative design, prototyping, and building design systems, enabling efficient teamwork and scalable design solutions.

• AI Tools for Creativity: Proficiency or familiarity with tools like Midjourney and Nano Banana for AI-assisted content generation, concept exploration, and prototyping.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts metrics is key. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) to interpret performance data for creative assets is beneficial.

• Ability to use or interpret data from A/B testing on creative assets to inform design decisions. CRM & Automation:

• No direct CRM management expected, but understanding how brand assets are used within marketing automation platforms or CRM campaigns to drive customer engagement is relevant.

• Familiarity with digital asset management (DAM) systems or best practices for organizing and distributing design assets across teams.

📝 Enhancement Note: The explicit mention of Figma and AI tools highlights the company's commitment to modern design workflows and innovative creative processes. Understanding how design integrates with analytics and marketing automation is key for demonstrating the business impact of creative work, a critical aspect for operations-minded professionals.

👥 Team Culture & Values

Operations Values:

• Ownership & Autonomy: Employees are encouraged to take responsibility for their work and are given the freedom to make decisions and drive initiatives forward.

• Growth Mindset: A strong emphasis on continuous learning, adaptation, and embracing new challenges in a rapidly evolving startup environment.

• Collaboration & Transparency: Open communication and teamwork are vital, with a focus on cross-functional partnerships to achieve shared goals.

• Impact-Driven: A focus on delivering tangible results and contributing directly to the company's growth and success.

Collaboration Style:

• Cross-functional Integration: The Brand Designer is expected to work seamlessly with Marketing, Product, and Operations teams, ensuring that creative output aligns with broader business strategies and operational capabilities.

• Feedback Culture: An environment where constructive feedback is welcomed and utilized to refine designs and processes, fostering continuous improvement.

• Shared Vision: A collective drive towards building successful consumer brands, encouraging a unified approach to brand development and execution.

📝 Enhancement Note: The values emphasize a proactive, results-oriented culture common in high-growth startups. For a designer, understanding how their creative output supports broader operational goals and contributes to measurable business impact is crucial for aligning with these values.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Scaling: Adapting design strategies and assets to support the company's aggressive growth and international expansion while maintaining brand integrity.

• Balancing Creativity and Operations: Ensuring creative vision is translated into practical, scalable, and cost-effective designs that meet operational requirements and deadlines.

• Brand Consistency Across Multiple Ventures: Managing and evolving visual identities for multiple brands within the LANCH portfolio, ensuring each has a distinct yet cohesive presence.

• Integrating New Technologies: Staying ahead of the curve with emerging design tools and AI technologies, and effectively integrating them into existing workflows.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in areas like motion graphics, advanced typography, or complex design systems.

• Strategic Brand Development: Exposure to high-level brand strategy, market positioning, and consumer insights that inform design decisions.

• Cross-functional Business Acumen: Developing a deeper understanding of marketing operations, product development cycles, and overall business strategy through close collaboration.

• Leadership Potential: The chance to grow into a senior or lead design role, mentoring junior designers and influencing brand direction.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role in a fast-growing startup. The growth opportunities are geared towards both deepening creative expertise and broadening business understanding, which is invaluable for long-term career development in operations-adjacent creative roles.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a visual identity for a new brand within the LANCH portfolio, considering our existing brands and target market?" (Prepare to discuss your process, research methods, and how you'd ensure brand distinctiveness and alignment.)

• "Describe a time you had to balance a creative vision with strict operational constraints or deadlines. How did you manage it, and what was the outcome?" (Focus on your problem-solving, negotiation, and execution skills.)

• "How do you ensure brand consistency across diverse touchpoints, from packaging to social media, and how would you implement and manage brand guidelines within a growing company?" (Highlight your understanding of design systems and cross-functional communication.) Company & Culture Questions:

• "What excites you most about LANCH's mission and our brands, and how do you see your design skills contributing to our growth?" (Demonstrate your research and genuine interest.)

• "How do you approach collaboration with non-design teams, such as Marketing, Product, and Operations?" (Emphasize your communication style and ability to translate design concepts for different audiences.)

• "How do you measure the success of your design work, especially for campaigns or performance creatives?" (Discuss your understanding of key metrics and how design impacts business objectives.) Portfolio Presentation Strategy:

• Start with Impact: Begin by showcasing your most impressive and relevant projects that align with LANCH's brand and industry.

• Structure Your Narrative: For each project, clearly outline the problem, your role, your creative process, the key design decisions, and the measurable results. Use visual aids effectively.

• Emphasize Strategic Thinking: Explain the "why" behind your design choices, linking them to brand strategy, target audience, and business goals.

• Demonstrate Technical Proficiency: Briefly touch upon the tools and techniques used, especially if they are relevant to the job requirements (e.g., Figma, AI tools).

• Be Prepared for Q&A: Anticipate questions about your process, challenges, and how your work can benefit LANCH. Be confident and articulate.

📝 Enhancement Note: The interview preparation focuses on assessing strategic thinking, operational awareness, and collaborative skills, in addition to creative talent. Candidates should be ready to demonstrate how their design work directly supports business objectives and integrates with broader GTM strategies.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on the LANCH jobs portal.

• Tailor Your Resume: Highlight your experience in brand identity development, packaging design, digital asset creation, and cross-functional collaboration. Quantify achievements where possible, especially those related to campaign performance or brand consistency.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your skills relevant to LANCH's brands and industry. Ensure your portfolio clearly articulates your design process, strategic thinking, and the impact of your work.

• Prepare Your Presentation: Practice presenting your portfolio, focusing on storytelling, strategic rationale, and quantifiable results. Be ready to discuss your experience with relevant design tools and AI technologies.

• Research LANCH: Thoroughly understand LANCH's brands, mission, market position, and recent activities. Prepare thoughtful questions about the company culture, team dynamics, and the strategic vision for brand development.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.