Senior Freelance Designer

📍 Job Overview

Job Title: Senior Freelance Designer

Company: WPP Production

Location: New York, NY USA

Job Type: Contract / Freelance

Category: Creative / Design Operations

Date Posted: 2026-06-10T18:50:33

Experience Level: 5-10 Years

Remote Status: Hybrid (4 days in-office)

🚀 Role Summary

• This role focuses on providing high-level design support for a top-tier global professional services organization, leveraging existing brand guidelines to create compelling B2B marketing collateral.

• Key responsibilities include adapting campaign creative for various placements, driving creative vision from ideation to execution, and ensuring brand consistency across diverse channels.

• The position requires deep proficiency in the Adobe Creative Suite and Figma, with an emphasis on working within established design systems and brand guidelines.

• Collaboration with internal WPP creative partners, offshore production teams, and client teams is critical for successful project delivery and stakeholder management.

📝 Enhancement Note: The job title "Senior Freelance Designer" and the description indicating "creative support" and "reimagine and adapt" existing materials suggest this role is focused on the execution and adaptation of design assets rather than pure strategic GTM planning. The emphasis on B2B marketing and professional services client work, coupled with the hybrid work model and freelance nature, points towards a role that requires strong execution skills and adaptability within a structured client environment. The "operations" aspect here is in the execution and delivery of design assets that support broader GTM strategies.

📈 Primary Responsibilities

• Execute visually compelling B2B design solutions across diverse channels including digital, print, motion, and video content to effectively communicate brand value propositions and enhance client experiences.

• Drive the creative vision for projects from initial ideation through storyboarding, developing innovative concepts for campaigns across various media that align with strategic goals and resonate deeply with target audiences.

• Adapt campaign creative for different placements and platforms while meticulously maintaining a cohesive and consistent brand image and identity.

• Demonstrate a deep understanding and proficient application of working within a defined design system to ensure scalability and brand integrity across all deliverables.

• Collaborate effectively with WPP creative partners, offshore production teams, and client teams to deliver high-quality design elements that meet brand standards and technical specifications.

• Manage multiple design projects simultaneously, efficiently incorporating feedback from various stakeholders while adhering to project timelines and deliverables.

• Serve as a key creative representative for the company on the design front, providing dedicated support to the client's B2B marketing initiatives.

• Maintain a superior knowledge of the latest design technology and trends, proactively learning new programs and techniques as they are released to enhance creative output.

• Present design ideas and concepts in a clear, concise, and persuasive manner to internal teams and client stakeholders.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and adaptation, with a strong focus on B2B marketing for professional services. The inclusion of "driving creative vision" and "developing innovative concepts" suggests a need for proactive creative thinking beyond simple asset modification. The collaboration with offshore teams also highlights the need for strong project management and clear communication skills within a distributed operational workflow.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is often preferred for senior design roles. Equivalent practical experience will be strongly considered.

Experience: A minimum of 5 years of relevant design experience, ideally within an agency setting working with major brands, with a blend of creative conceptualization and light production skills. Experience in comprehensive B2B marketing and communications across digital, print, and content creation/adaptation is essential.

Required Skills:

• Proven expertise in B2B design and marketing communications across digital, print, and content creation/adaptation.

• Mastery of the Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• High proficiency in Figma for collaborative design and prototyping.

• Demonstrated experience working with and applying design systems.

• Strong understanding of brand guidelines and ability to maintain brand consistency across diverse deliverables.

• Excellent eye for detail, aesthetics, and visual storytelling.

• Outstanding written and verbal communication skills, with the ability to present ideas clearly and concisely.

• Proven ability to manage multiple projects simultaneously, with exceptional time management and organizational skills.

• Experience collaborating effectively with offshore production teams.

• A positive, solutions-oriented, and self-starter attitude. Preferred Skills:

• Experience with motion graphics and video content creation/editing.

• Familiarity with AI-driven marketing tools and their application in design.

• Social media native with fresh, bold ideas and strategic insight for social platforms.

• Experience in integrated digital design and content strategy.

• Ability to thrive as an independent worker with minimal supervision.

📝 Enhancement Note: The requirements strongly emphasize practical application and tool proficiency. The mention of "5+ years of design magic in an agency working with big brands" indicates a need for candidates who can handle high-stakes client work. The "portfolio that wows" requirement is critical, suggesting it should showcase both creative flair and adherence to brand standards, a key operational consideration for client work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5 years of design work, with a strong emphasis on B2B marketing campaigns for professional services or similar corporate clients.

• Include examples demonstrating the adaptation of existing creative assets and brand guidelines for various digital and print placements.

• Highlight projects where you applied and maintained design systems and brand guidelines meticulously.

• Present case studies that illustrate your ability to drive creative vision from ideation through execution, including conceptual development and storyboarding.

• Feature work showcasing collaboration with offshore teams or distributed project management.

• Ensure portfolio pieces demonstrate proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma. Process Documentation:

• Be prepared to discuss your personal design process, from brief interpretation and conceptualization to final asset delivery and stakeholder feedback integration.

• Articulate how you approach managing feedback from multiple stakeholders and incorporating it into design iterations.

• Explain your methodology for ensuring brand consistency and adherence to design systems across a range of deliverables.

• Be ready to describe how you collaborate with offshore teams to ensure efficient workflow and quality output.

📝 Enhancement Note: For a design role supporting a B2B client, the portfolio should emphasize clear communication of value propositions and adherence to corporate branding. The ability to articulate one's process, especially concerning feedback loops and cross-team collaboration (including offshore), is vital for demonstrating operational effectiveness.

💵 Compensation & Benefits

Salary Range: $28.85 - $67.31 per hour. This range is based on the provided information and reflects a broad spectrum of experience within the Mid-Level to Senior Designer bracket. The final rate will be determined by factors such as business needs, level of responsibility, candidate experience, and qualifications.

Benefits:

• Competitive Benefits Package: Details available via the provided link (mybenefits.wpp.com). While specific benefits are not listed, a competitive package typically includes health insurance, paid time off, retirement savings plans, and professional development opportunities.

• Hybrid Working Model: Offers a balance between in-office collaboration and remote flexibility, with an expectation of approximately four days per week in the office.

• Professional Development: Opportunities to learn new programs and stay updated on the latest technology and design trends.

Working Hours: Standard full-time hours are assumed, likely around 40 hours per week, with a hybrid work arrangement. The specific schedule may be discussed with the hiring team.

📝 Enhancement Note: The salary range is provided hourly for a freelance/contract position. The benefits are stated as a "Competitive Benefits Package," which for contract roles can vary significantly. The hybrid model specifies approximately four days in the office, indicating a structured on-site presence requirement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising, Marketing, Production, and Media. WPP Production is part of WPP, a global leader in marketing and communications services. This industry context means a fast-paced, client-centric environment with a focus on delivering high-quality creative output at scale.

Company Size: WPP is a large, global corporation. WPP Production operates as a unified global production company within this structure, suggesting a significant operational footprint and access to extensive resources. The specific team size for this freelance role is not detailed but will likely be integrated within a larger creative production unit.

Founded: WPP was founded in 1982. WPP Production is positioned as a more recently unified entity, bringing together existing WPP content producers, studios, and craft experts. This implies a blend of established industry experience with a forward-looking approach to modern content production, including AI integration.

Team Structure:

• The role is described as creative support for a top-tier global professional services organization, implying a client-facing team structure.

• Collaboration will occur with WPP creative partners (internal to WPP Production) and offshore production teams, suggesting a distributed and cross-functional team dynamic.

• The designer will also work with client teams, indicating a direct stakeholder interface within the project lifecycle.

• Reporting is likely to a Creative Director or Design Lead within WPP Production. Methodology:

• Data-Driven Creative: While primarily a design role, the output must align with strategic goals and resonate with target audiences, implying an awareness of data and performance metrics.

• Workflow Optimization: Collaboration with offshore teams and the need to adapt creative for various placements points to a focus on efficient workflow design and execution.

• Technology Integration: Emphasis on staying current with the latest technology, including AI, suggests a methodology that embraces innovation and digital advancements in content creation.

Company Website: https://www.wppproduction.com/

📝 Enhancement Note: WPP Production's positioning as a "unified global production company" and its focus on "AI-driven marketing" and "next-generation technology" indicates a culture that values innovation and scale. The hybrid model and collaboration with offshore teams highlight a modern, distributed operational approach.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Freelance Designer role, indicating a level of expertise and autonomy. It sits above a standard designer but may not involve direct team management, focusing instead on high-impact individual contribution and creative leadership within projects. The "freelance" aspect means growth is often project-based or through securing longer-term contracts, rather than traditional internal promotions.

Reporting Structure: The designer will likely report to a Creative Director or Design Manager within WPP Production, who oversees client creative output. They will also work closely with project managers and account teams to ensure project alignment and delivery. Collaboration with offshore teams implies a need for clear communication and task delegation within a broader production workflow.

Operations Impact: The role directly impacts the client's brand perception and B2B marketing effectiveness. By executing visually compelling designs and adapting creative, the designer contributes to lead generation, brand awareness, and client engagement efforts, which are critical components of a GTM strategy. The ability to deliver on-brand, high-quality creative assets efficiently is a key operational contribution.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, digital design systems, or B2B creative strategy for professional services.

• Client Portfolio Expansion: Successfully completing projects for this top-tier client can lead to opportunities with other high-profile clients within WPP Production's network.

• Long-Term Engagements: Demonstrating strong performance and reliability can lead to extended freelance contracts or potentially full-time opportunities within WPP Production.

• Industry Trend Adoption: Learning and applying new technologies like AI in design workflows provides valuable, in-demand skills for future roles.

📝 Enhancement Note: As a freelance role, "growth" is less about internal promotions and more about expanding one's client portfolio, increasing hourly rates, and taking on more complex or strategic design challenges. The emphasis on AI and new technologies suggests a forward-looking approach to skill development.

🌐 Work Environment

Office Type: Hybrid working model, with teams expected in the office approximately four days a week. This suggests a collaborative office environment designed to foster creativity and team connection, while also allowing for some remote flexibility.

Office Location(s): New York, NY. This major metropolitan hub offers access to a vibrant creative community and professional services landscape. Specific office details regarding amenities or accessibility would need to be confirmed.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on "fostering creativity, collaboration, and connection" suggest an office space designed for teamwork, brainstorming, and cross-pollination of ideas.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) is expected. The company also highlights its use of "next-generation technology" and "AI-driven marketing," implying that advanced tools and platforms are available.

• Team Interaction: Opportunities for direct interaction with WPP creative partners, project managers, and potentially client representatives will be frequent, facilitating efficient communication and creative alignment.

Work Schedule: A hybrid schedule is in place, with an expectation of around four days per week in the office. Standard working hours are assumed, but flexibility may be discussed with the hiring team, particularly for freelance engagements.

📝 Enhancement Note: The hybrid model indicates a structured approach to work, balancing in-person collaboration with individual focus. The "office around four days a week" suggests a managed flexibility rather than a fully remote or fully in-office setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output against the job requirements.

• Portfolio Review: A dedicated session where you will present your portfolio, discussing your creative process, design choices, and how you've applied brand guidelines and design systems. Be prepared to walk through specific B2B projects.

• Skills Assessment: Likely a practical design exercise or a discussion around how you would approach specific design challenges relevant to the client's needs (e.g., adapting a campaign for a new channel).

• Behavioral/Cultural Fit Interview: Questions to assess your collaboration style, problem-solving approach, communication skills, and ability to work independently and as part of a team, especially with offshore colleagues.

• Final Interview: May involve meeting with a Creative Director or senior member of the client team to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest B2B design projects that best showcase your ability to work within brand guidelines and design systems for professional services clients.

• Highlight Process: For each project, clearly articulate the brief, your creative process, key design decisions, how you adapted existing materials, and the final outcome. Use visuals to support your narrative.

• Showcase Adaptability: Include examples where you successfully translated creative concepts across different media (digital, print, social).

• Quantify Impact (if possible): While challenging for design B2B assets, if you have any metrics on engagement, click-through rates, or brand recall related to your designs, be prepared to share them.

• Demonstrate Collaboration: Be ready to discuss how you collaborated with project managers, account teams, or offshore partners.

• Prepare for Figma/Adobe Questions: Be ready to discuss your proficiency and specific techniques used within these tools.

Challenge Preparation:

• B2B Focus: Anticipate design challenges that require understanding B2B marketing objectives and professional services client needs.

• Brand Adherence: Prepare to demonstrate how you would maintain strict brand consistency under pressure.

• Conceptual Thinking: Be ready to brainstorm creative concepts or adaptations for hypothetical client scenarios.

• Time Management: If given a timed exercise, practice working efficiently under pressure.

📝 Enhancement Note: The portfolio review is central to this hiring process. Candidates should focus on demonstrating not just aesthetic skill but also operational effectiveness in applying brand guidelines, managing feedback, and collaborating within a production workflow.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating and manipulating visual assets.

• Figma: Critical for collaborative design, prototyping, and working within design systems.

• Design Systems: Experience with leveraging and contributing to design systems is a key requirement, indicating a need for understanding component-based design and scalability.

Analytics & Reporting:

• While not explicitly a data analysis role, understanding how design impacts performance metrics (e.g., engagement rates on digital assets) is beneficial. Familiarity with basic analytics dashboards that report on content performance would be a plus. CRM & Automation:

• Not directly relevant to the core design responsibilities, but understanding how design assets integrate into marketing automation platforms or CRM systems could be advantageous.

📝 Enhancement Note: The tech stack is heavily focused on core design software. Proficiency in Figma and adherence to design systems are highlighted, indicating a modern, collaborative, and scalable design workflow.

👥 Team Culture & Values

Operations Values:

• Craft Excellence: A strong emphasis on producing high-quality, visually compelling design work that meets client expectations and brand standards.

• Collaboration: A value placed on working effectively with internal teams (creative partners, project managers) and external stakeholders (client teams, offshore production).

• Innovation & Adaptability: Encouragement to stay current with technology, including AI, and to adapt creative concepts for evolving marketing landscapes.

• Efficiency & Scalability: The need to adapt creative for various placements and work with offshore teams underscores a value for efficient processes that enable scalable content delivery.

• Client Focus: A commitment to understanding and serving the needs of the client, particularly a top-tier professional services organization.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration with creative partners, offshore production teams, and client stakeholders is essential for project success.

• Feedback-Driven Iteration: A willingness to receive and incorporate feedback from various sources to refine designs and ensure alignment.

• Proactive Communication: Clear and concise communication of ideas, progress, and potential challenges to ensure smooth project execution.

• Team Player Mentality: A cooperative approach, particularly when working with distributed teams and juggling multiple projects.

📝 Enhancement Note: The culture emphasizes delivering high-quality creative output within a structured, collaborative, and technology-forward production environment. The ability to adapt and work efficiently with distributed teams is a key aspect of the operational culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Strictness: The primary challenge will be to inject creative innovation and conceptual ideas while strictly adhering to established brand guidelines and design systems for a professional services client.

• Managing Stakeholder Feedback: Effectively navigating and incorporating feedback from multiple stakeholders (internal WPP teams, client teams) can be complex and requires strong communication and negotiation skills.

• Working with Offshore Teams: Ensuring clear communication, consistent quality, and timely delivery when collaborating with offshore production teams requires effective project management and attention to detail.

• Adapting to New Technologies: Staying ahead of the curve with new design software, AI tools, and evolving digital platforms while maintaining high output standards.

Learning & Development Opportunities:

• Advanced Design Software Skills: Opportunity to deepen expertise in Figma, Adobe Suite, and potentially new design or AI tools introduced by WPP Production.

• B2B Creative Strategy: Gaining deeper insight into the nuances of B2B marketing and creative strategy within the professional services sector.

• Global Production Workflows: Experience working within a large, global production company and understanding the operational complexities of distributed teams and scaled content delivery.

• Portfolio Enhancement: Each project offers a chance to build a stronger, more diverse portfolio showcasing adaptability and high-level creative execution.

📝 Enhancement Note: The challenges are typical for senior design roles in agency settings, particularly those involving large corporate clients and distributed teams. The growth opportunities are focused on practical skill enhancement and exposure to complex, large-scale production environments.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking existing brand guidelines and adapting them for a new campaign or deliverable. How do you ensure brand consistency while introducing creative freshness?" (Focus on process, adaptability, and brand adherence.)

• "Walk us through a B2B design project where you had to manage conflicting feedback from multiple stakeholders. How did you navigate this and arrive at a successful outcome?" (Focus on stakeholder management, communication, and problem-solving.)

• "How do you approach collaborating with offshore production teams to ensure quality and efficiency? What are the key challenges and how do you mitigate them?" (Focus on operational collaboration and communication strategies.) Company & Culture Questions:

• "What excites you about working with WPP Production and specifically on a B2B client in the professional services sector?" (Show genuine interest in the client and WPP's mission.)

• "How do you stay current with design trends and new technologies like AI? Can you give an example of how you've incorporated something new into your workflow?" (Demonstrate curiosity and proactive learning.)

• "Describe a time you had to work independently with minimal supervision. How did you manage your tasks and ensure deadlines were met?" (Highlight self-starter qualities and time management.) Portfolio Presentation Strategy:

• Narrative Arc: For each project, tell a clear story: problem/brief, your approach/process, key design decisions, challenges overcome, and the final result.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality mockups.

• Focus on B2B Relevance: Emphasize projects that demonstrate your understanding of B2B marketing objectives and professional services client needs.

• Highlight Process & Systems: Clearly articulate how you applied design systems and brand guidelines. Be ready to discuss your personal workflow for adapting creative.

• Conciseness: Be mindful of time. Practice your presentation to be engaging yet efficient.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical design execution, understanding of B2B client needs, and operational proficiency in managing projects within a structured, collaborative, and often distributed environment.

📌 Application Steps

To apply for this Senior Freelance Designer position:

• Submit your application through the provided link on the WPP Production careers page.

• Tailor your Resume: Highlight your 5+ years of agency experience, specific B2B design accomplishments, proficiency in Adobe Creative Suite and Figma, and experience with design systems and brand guideline adaptation. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest B2B design projects, focusing on those that showcase adaptation of existing creative, adherence to brand guidelines, and collaboration with distributed teams. Prepare to discuss your process for each.

• Prepare for Presentation: Practice presenting your portfolio and discussing your design process, problem-solving skills, and ability to manage client feedback and offshore collaboration.

• Research WPP Production: Understand their mission, focus on AI and technology, and their role as a global production company. Familiarize yourself with their approach to content creation and brand partnerships.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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