Senior Experience Strategy & UX Designer

📍 Job Overview

Job Title: Senior Experience Strategy & UX Designer

Company: Qualified Digital

Location: Remote (US & Canada)

Job Type: Full-Time

Category: Experience Strategy & UX Design

Date Posted: 2026-08-28

Experience Level: Mid-Senior Level (4+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the definition of holistic, end-to-end digital experiences by integrating business objectives, user needs, market conditions, and technological capabilities.

• Lead and execute human-centered design processes, from initial research and strategy development to detailed design deliverables and validation.

• Collaborate effectively with cross-disciplinary teams, including data analysts and visual designers, to ensure comprehensive and impactful digital solutions.

• Act as a trusted advisor to clients, translating complex user insights into actionable strategies and innovative, viable solutions.

📝 Enhancement Note: This role sits within a specialized CX (Customer Experience) team, focusing on the strategic and design aspects of digital transformation. The emphasis is on bridging the gap between user needs and client business objectives through a robust understanding of digital ecosystems. The "Senior" title indicates a need for both independent contribution and leadership in guiding project direction.

📈 Primary Responsibilities

• Champion the consumer's best interests by balancing user needs with client business objectives to craft valuable and usable digital experiences.

• Define and support research initiatives, including Voice of Customer (VoC) surveys, interviews, concept testing, market validation, stakeholder workshops, and A/B testing programs, to drive project strategy and inform outcomes.

• Design and facilitate client workshops to achieve consensus, promote understanding, and secure buy-in for proposed digital roadmaps and solutions.

• Develop user personas, comprehensive journey maps, and detailed experience flows based on rigorous research findings.

• Translate user insights and experience strategy into tangible design concepts, sketches, wireframes, and high-fidelity prototypes, complete with annotations and functional specifications.

• Contribute to and leverage existing design systems, identifying functionality gaps and proposing new UI components to enhance the system's capabilities.

• Define or refine information architecture, navigation models, and site maps to ensure intuitive user pathways and efficient content discoverability.

• Collaborate with the data team to establish a robust measurement plan, validating the value and impact of designed experiences both pre- and post-launch.

• Participate actively in usability and experience testing, synthesizing findings into actionable recommendations for iterative improvement.

• Integrate current accessibility principles and guidelines into all design outputs to ensure equitable access for all users.

• Provide constructive visual design feedback and critique to elevate the quality and pressure-test design solutions.

• Articulate Qualified Digital's core offerings and effectively connect them to client business outcomes in all client interactions and deliverables.

• Stay abreast of emerging trends, best practices, and evolving standards within the digital landscape to maintain a competitive edge.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking, hands-on design execution, client-facing facilitation, and cross-functional collaboration. The role requires an individual who can not only design but also strategize, research, and influence. The "with oversight" phrasing for certain tasks suggests that while the candidate is senior, there's still a collaborative reporting structure for major strategic decisions.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), Psychology, or a related field is often preferred for roles of this nature. Equivalent practical experience will also be considered. Experience:

• A minimum of 4 years of professional experience in UX design, with a significant portion gained at a digital agency or in a similar client-facing consulting environment.

• Demonstrated experience in developing a wide range of UX design and research deliverables, including user personas, journey maps, wireframes, interactive prototypes, and usability test reports.

• Proven ability to manage multiple project workstreams concurrently, maintaining a high degree of organization and consistently meeting deadlines. Required Skills:

• UX Design Expertise: Comprehensive knowledge and practical application of UX design principles, methodologies, and best practices.

• Experience Strategy: Ability to translate business goals and user needs into cohesive digital strategies and roadmaps.

• Figma Proficiency: Advanced expertise in Figma for wireframing, prototyping, and collaborative design workflows.

• User Research: Strong command of various user research techniques (interviews, surveys, contextual inquiry, etc.) and the ability to synthesize findings into actionable insights.

• Wireframing & Prototyping: Skill in creating clear, annotated wireframes and interactive prototypes for concept validation and design communication.

• Journey Mapping: Proficiency in developing detailed customer journey maps to visualize user experiences and identify pain points.

• Information Architecture: Understanding of how to structure content and navigation for optimal user experience.

• Accessibility Principles: Working knowledge of WCAG guidelines and best practices for inclusive design.

• Stakeholder Management: Ability to effectively communicate, collaborate with, and gain buy-in from internal and external stakeholders.

• Human-Centered Design: Deep commitment to user-centric approaches throughout the design process.

• Usability Testing: Experience in planning, conducting, and synthesizing findings from usability tests.

• Data Analysis Integration: Ability to collaborate with data teams to define measurement plans and interpret data to inform design decisions.

• Communication Skills: Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and concisely to clients and team members.

Preferred Skills:

• Adobe Experience Manager (AEM) or similar CMS: Experience with content management systems for digital platforms.

• Service Design: Understanding and application of service design principles to create seamless end-to-end customer experiences.

• Healthcare, Hospitality, B2B Experience: Prior work with clients in these specific industries.

• Visual Design Feedback: Ability to provide constructive critique on visual design elements.

• Workshop Facilitation: Experience leading design thinking or strategy workshops.

📝 Enhancement Note: The required skills are heavily weighted towards practical UX application and strategic thinking, with Figma being a non-negotiable tool. The preference for agency experience and specific industry knowledge suggests the company values candidates who can hit the ground running in a client-service environment. The "4 years" requirement aligns with a mid-to-senior level where independent contribution is expected.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Strategic Thinking: Showcase projects where you've moved beyond pure UI design to define experience strategy, user needs, and business objectives.

• Research & Discovery: Include examples of how you've conducted user research (interviews, surveys, analytics review) and translated findings into actionable insights.

• Design Deliverables: Present a range of high-quality UX deliverables, including user personas, journey maps, wireframes, and interactive prototypes. Highlight your process for creating these.

• Problem-Solving & Iteration: Detail how you've approached complex problems, iterated on designs based on feedback and testing, and arrived at viable solutions.

• Cross-Functional Collaboration: Provide examples of how you've worked effectively with developers, data analysts, product managers, or other stakeholders.

• Tool Proficiency: Clearly indicate your proficiency with design tools, with a specific emphasis on Figma.

Process Documentation:

• Workflow Design & Optimization: Showcase projects where you've documented and optimized user workflows, identifying bottlenecks and proposing improvements.

• System Implementation Context: If applicable, show how your UX designs integrate with or inform the implementation of systems like CMS or marketing automation platforms.

• Measurement & Analysis: Include examples of how you've contributed to or defined measurement plans to track the success of your designs and their impact on business goals.

📝 Enhancement Note: For a Senior Experience Strategist & UX Designer role, the portfolio is critical. It needs to demonstrate not just design craft but also strategic acumen, research capabilities, and the ability to integrate with broader business and technical considerations. Emphasis should be placed on showcasing the process and the impact of the work, not just the final visuals.

💵 Compensation & Benefits

Salary Range:

• The target base compensation for this role is $120,000 - $140,000 USD per year.

• Justification: This range is competitive for a Senior UX Designer/Experience Strategist role in the US and Canada, especially within a remote, agency setting. Factors influencing the final offer include the candidate's specific experience level, demonstrated skills, and geographic location within the US or Canada (as cost of living can vary). Qualified Digital's focus on specialized digital experience and CX implies a premium for experienced professionals.

Benefits:

• Comprehensive Health Coverage: Access to a wide range of medical, dental, and vision insurance plans tailored to individual needs.

• Generous Time Off: Includes paid sick time, 10 paid holidays, and flexible vacation time, promoting work-life balance.

• Financial Security & Protection:

  • 401(k) plan for retirement savings.
  • Optional Life Insurance.
  • Accidental Death & Dismemberment (AD&D) Insurance.
  • Disability Insurance to provide income protection.

• Fully Remote Work: The flexibility to work from any location within the US or Canada, fostering autonomy and work-life integration.

Working Hours:

• This is a full-time position, typically requiring approximately 40 hours per week.

• While core hours may exist for team collaboration and client meetings, the fully remote nature of the role offers flexibility in structuring the workday, accommodating different time zones within the US and Canada where applicable.

📝 Enhancement Note: The salary range is clearly stated and within industry benchmarks for senior-level UX/Strategy roles in North America. The benefits package is robust, covering health, financial well-being, and work-life balance, which are key attractors for experienced professionals, particularly in a remote context.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Agency, Technology Consulting, Marketing Technology. Qualified Digital operates at the intersection of digital transformation, customer experience, and marketing technology implementation.

Company Size: Based on typical agency structures and Greenhouse job postings, Qualified Digital likely falls into the small to medium-sized business (SMB) category, perhaps ranging from 50-250 employees. This size often allows for a more agile, close-knit team environment with direct access to leadership.

Founded: While not explicitly stated, the company's focus on modern digital experiences suggests a relatively contemporary founding date, likely post-2010, to align with the evolution of digital marketing and CX practices.

Team Structure:

• CX Team Focus: This role is part of the CX (Customer Experience) team, which is dedicated to the holistic, end-to-end digital experience. This implies a specialized group focused on strategy, design, and user-centric solutions.

• Cross-Functional Collaboration: The team operates in concert with other internal groups, notably a data team, and works closely with client-side stakeholders. This requires strong collaboration and communication skills.

• Reporting: The Senior Experience Strategist & UX Designer will likely report to a CX Team Lead, Director, or VP, and will also work closely with Project Managers and other senior strategists/designers.

Methodology:

• Holistic Digital Experience: The team views digital experiences holistically, considering business, customer, market, technology, design, and brand inputs.

• Data-Informed Design: Emphasis is placed on using data (VoC, testing, analytics) to inform strategy and measure impact.

• Human-Centered Design: Core to their approach, ensuring user needs are central to all solutions.

• Strategic Guidance & Innovation: Trusted advisors to clients, providing expert guidance and innovative ideas grounded in feasibility.

Company Website: [Qualified Digital Website - Assuming a URL like qualifiedigital.com or similar, based on domain_derived]

📝 Enhancement Note: Qualified Digital positions itself as a modern, forward-thinking digital agency. The company culture appears to value expertise, collaboration, and a genuine passion for improving digital experiences. Their focus on being a woman-owned and LGBTQIA+-owned business highlights a commitment to diversity and inclusion.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior level within the Experience Strategy & UX Design domain. It requires a blend of deep functional expertise in UX design and research, coupled with strategic thinking and client advisory capabilities. The individual is expected to operate with a degree of autonomy, manage workstreams, and contribute meaningfully to project strategy, while also being open to guidance from project leads.

Reporting Structure: The Senior Experience Strategist & UX Designer will report to a leader within the CX team, likely a Director or VP of CX, and will work closely with Project Managers and potentially other senior strategists. They will also collaborate extensively with client teams and internal cross-functional groups (e.g., data analysts).

Operations Impact: The impact of this role is significant, directly influencing the digital strategy and user experience for clients. By defining roadmaps and designing solutions, this role helps clients achieve critical business outcomes such as improved customer satisfaction, increased conversion rates, enhanced brand perception, and more efficient digital operations. The emphasis on measurement plans further ensures that the impact is quantifiable and tied to ROI.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in specific areas like Service Design, advanced UX research methodologies, or digital strategy for particular industries (e.g., healthcare).

• Leadership Development: Transition into roles such as Lead Experience Strategist, Design Manager, or CX Director, overseeing teams, client relationships, and strategic accounts.

• Business Development: Contribute to pre-sales efforts, proposal development, and client relationship management, potentially moving towards a client partner or account lead role.

• Thought Leadership: Develop and share expertise through internal knowledge sharing, external publications, or speaking engagements, building personal and company brand.

📝 Enhancement Note: The "Senior" designation suggests a path towards greater strategic ownership and potential leadership. The agency environment offers diverse project exposure, which is excellent for broad skill development. The company's emphasis on being "trusted advisors" implies that developing strong client-facing and strategic consulting skills will be key to career progression.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed workforce with no central physical office required for daily operations.

Office Location(s): While the role is remote, it is specified that applicants must be US or Canada based. This implies that the company likely has legal entities or operational frameworks to support employment in these regions, and benefits/payroll may be managed accordingly.

Workspace Context:

• Autonomy & Flexibility: The fully remote nature provides a high degree of autonomy in structuring the workday and work environment.

• Digital Collaboration Tools: Success in this role heavily relies on proficiency with digital collaboration platforms (e.g., Slack, Teams, Zoom, Figma's collaboration features) for communication, ideation, and design reviews.

• Team Interaction: While remote, the company culture emphasizes building connections. Expect regular virtual team meetings, stand-ups, workshops, and social events to foster a sense of community and collaboration.

Work Schedule:

• Full-time (approx. 40 hours/week).

• The remote setup offers flexibility, but candidates must be available for collaboration during core business hours relevant to their client base and team, likely aligning with North American time zones.

📝 Enhancement Note: The fully remote aspect is a significant selling point and requires candidates to be self-motivated