SENIOR PRODUCT DESIGNER

📍 Job Overview

Job Title: Senior Product Designer

Company: Entain NCE

Location: Rīga, Latvia; Tallinn, Estonia; Vilnius, Lithuania

Job Type: Full-Time

Category: Product Design / UX/UI Operations

Date Posted: 2026-08-28

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end product design vision and execution for Entain NCE's iGaming platforms, including online casino, sports betting, and poker products, ensuring alignment with business objectives and brand identity.

• Mentor and inspire a team of UI and UX designers through regular design critiques, constructive feedback, and fostering a culture of continuous learning and professional development.

• Champion a player-centric design approach by leveraging data analytics, user research, and A/B testing to inform intuitive and engaging user journey creation.

• Drive design excellence by establishing and maintaining the highest standards for product design quality, including the development and oversight of a scalable design system, style guides, and component libraries for cross-product consistency.

• Collaborate effectively with cross-functional teams, including product managers, developers, and stakeholders, to define requirements, present design concepts, and deliver world-class products.

📝 Enhancement Note: While the core responsibilities clearly point to a Senior Product Designer role focused on UI/UX, the emphasis on leadership, team mentorship, and driving a "vision" suggests a strategic component often found in operations-adjacent design leadership roles. This position will likely involve significant strategic planning regarding design processes, team efficiency, and the operationalization of design systems across multiple product lines. The iGaming industry context implies a need for rapid iteration, data-driven decision-making, and a strong understanding of user engagement metrics, all of which require robust operational processes within the design function.

📈 Primary Responsibilities

• Strategic Design Leadership: Define and drive the overarching UI/UX vision for Entain NCE's digital products, ensuring seamless integration with business goals, brand guidelines, and market positioning in the competitive iGaming sector.

• Team Development & Management: Provide direct leadership, mentorship, and performance management for a team of UI and UX designers, fostering their growth through regular feedback, design critiques, and skill-building initiatives.

• Design System Governance: Architect, implement, and maintain a comprehensive and scalable design system, style guides, and component libraries to ensure design consistency, efficiency, and maintainability across all Entain NCE products.

• Player Journey Optimization: Utilize a data-informed approach, incorporating user research findings, A/B testing results, and analytics insights, to continuously improve and optimize user flows, enhancing engagement and satisfaction for online casino, sports betting, and poker players.

• Cross-Functional Partnership: Act as a key liaison between design, product management, engineering, and marketing teams, translating complex requirements into effective design solutions and clearly articulating design rationale to stakeholders.

• Hands-On Design Execution: Contribute directly to the design process by creating high-fidelity mockups, interactive prototypes, and final design assets for critical features and new product initiatives, setting a benchmark for quality and execution.

• Process Improvement: Identify opportunities to streamline design workflows, implement best practices in agile development, and enhance the overall operational efficiency of the product design team.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership and hands-on execution. For an operations-focused candidate, the emphasis on "scalable design system," "consistency across all products," "leveraging data, user research, and A/B testing," and "streamlining design workflows" are critical operational components. This role requires not just creative output but also the ability to operationalize design practices for maximum efficiency and impact within a fast-paced iGaming environment.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience:

• Minimum of 4 years of progressive experience in Product Design, UI/UX Design, or similar roles, with a proven track record of delivering successful digital products.

• Demonstrated experience in leading design projects from concept through to implementation. Required Skills:

• Product Design Expertise: Deep understanding of user-centered design principles, interaction design, visual design, and information architecture for web and mobile applications.

• Design System Proficiency: Proven ability to create, manage, and evolve comprehensive design systems, style guides, and component libraries.

• User Research & Data Analysis: Strong analytical skills with the ability to interpret user research findings, A/B test results, and product analytics to drive design decisions.

• Prototyping & Wireframing: Proficiency in creating high-fidelity mockups, interactive prototypes, and detailed wireframes using industry-standard tools.

• Agile Methodologies: Extensive experience working within Agile/Scrum frameworks and collaborating effectively in fast-paced, iterative development cycles.

• Cross-Functional Communication: Excellent verbal and written communication skills, with the ability to articulate complex design concepts and strategies clearly to diverse stakeholders.

• Mentorship & Leadership: Demonstrated ability to lead, mentor, and inspire a team of designers, providing constructive feedback and fostering a collaborative environment.

Preferred Skills:

• iGaming Industry Knowledge: Specific understanding of design principles, user behaviors, and best practices within the iGaming, sports betting, or online casino sectors.

• Experience with Sports: A genuine understanding or passion for sports, which can inform design decisions and user empathy within the sports betting product context.

• UI/UX Design Tools: Advanced proficiency in tools such as Figma, Sketch, Adobe Creative Suite, InVision, or similar design and prototyping software.

• Accessibility Standards: Knowledge of WCAG guidelines and experience designing for accessibility.

📝 Enhancement Note: The "Visible industry knowledge" requirement for iGaming or Finance projects is a key differentiator. For operations professionals, this translates to understanding the specific compliance, regulatory, and user engagement nuances of these highly regulated and competitive industries. The preference for sports knowledge further emphasizes the need for domain-specific empathy and understanding, crucial for effective product operations in this niche.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing recent and impactful Product Design projects, demonstrating a strong understanding of UI/UX principles, user-centered design, and problem-solving.

• Case studies that detail the design process, including problem definition, user research, ideation, prototyping, testing, and final implementation outcomes.

• Examples of work on complex digital products, ideally within the iGaming, finance, or similar regulated industries, highlighting scalability and user engagement.

• Demonstrations of leadership or mentorship experience, such as guiding junior designers or contributing to team process improvements.

• Evidence of creating or contributing to design systems, style guides, or component libraries, showcasing consistency and efficiency in design execution. Process Documentation:

• Showcase examples of how you have documented design processes, workflows, and decision-making.

• Highlight instances where you have analyzed and optimized design workflows to improve team efficiency and project delivery timelines.

• Include examples of how you have used data and user research to inform and document design iterations and improvements.

• Demonstrate experience in collaborating with product and engineering teams to document requirements and design specifications for implementation.

📝 Enhancement Note: For a Senior Product Designer role with operational implications, the portfolio is critical. It should not only showcase design output but also the process behind it. Candidates should be prepared to discuss how they operationalize design, manage design systems for scalability, and integrate data into their design decision-making. The ability to demonstrate process improvement within a design context is highly valued for operational effectiveness.

💵 Compensation & Benefits

Salary Range: €3,500 - €5,000 gross per month.

Benefits:

• Performance Bonus: Annual company performance bonus, aligning individual and team contributions with overall company success.

• Additional Paid Time Off: Includes health days, a birthday day off, voluntary work days, and additional days off based on tenure, promoting work-life balance and employee well-being.

• Comprehensive Health Insurance: Provides access to healthcare services, supporting employee health and peace of mind.

• Learning & Development: Compensation for learning and development opportunities, encouraging continuous skill enhancement and professional growth relevant to design and leadership.

• Mental Health Support: Paid online consultations with certified mental health professionals, offering accessible support for employee well-being.

• Wellness & Team Building: Regular wellness initiatives and team-building events designed to foster camaraderie, collaboration, and a positive work environment.

Working Hours: While not explicitly stated, a full-time role in the iGaming industry, especially with hybrid expectations, typically involves around 40 hours per week. The hybrid nature allows for flexibility in balancing office presence with remote work.

📝 Enhancement Note: The salary range provided (€3,500 - €5,000 gross per month) is competitive for a Senior Product Designer role in the Baltic region, considering the experience level and the iGaming industry. This range is based on Entain NCE's stated compensation and reflects local market conditions for specialized tech roles. The benefits package is robust, emphasizing employee well-being, professional growth, and work-life balance, which are key retention factors in the tech and operations sectors.

🎯 Team & Company Context

🏢 Company Culture

Industry: iGaming (Interactive Gaming and Betting), a dynamic and rapidly evolving digital entertainment sector characterized by high user engagement, data-driven strategies, and a strong focus on regulatory compliance.

Company Size: 1100+ employees across multiple locations, indicating a mid-to-large enterprise structure with established processes but still agile enough to foster innovation. This size suggests a need for clear operational frameworks and inter-departmental coordination.

Founded: Entain NCE is part of Entain, a global leader in sports betting and gaming. Entain NCE itself operates as a significant entity within this group, leading in the Baltic States and growing across North Central Europe. This heritage implies a culture that values ambition, innovation, and a commitment to responsible gaming.

Team Structure:

• Product Design Team: This team operates under the Director of Product Design, comprising UI and UX designers. The Senior Product Designer will lead and mentor this team.

• Reporting Structure: The Senior Product Designer reports directly to the Director of Product Design, indicating a clear hierarchy within the design function.

• Cross-Functional Collaboration: The role emphasizes close collaboration with Product Managers, Developers, and other stakeholders, suggesting a matrixed or project-based operational model where design is integrated early and continuously in the product development lifecycle.

Methodology:

• Player-Centric Approach: Design decisions are informed by data, user research, and A/B testing, reflecting a quantitative and iterative operational methodology.

• Agile Development: The team works within agile methodologies, requiring flexible planning, rapid iteration, and continuous feedback loops.

• Design System Implementation: A focus on creating and maintaining a scalable design system points to an operational strategy aimed at ensuring consistency, efficiency, and faster time-to-market for new features and products.

Company Website: https://careers.entainnce.com

📝 Enhancement Note: Entain NCE's position as a leading iGaming operator in the Baltics and North Central Europe, within the larger Entain group, suggests a culture that balances established corporate governance with the agility required in the fast-paced digital entertainment industry. For operations professionals, this means understanding how to implement scalable processes that support rapid growth and innovation while maintaining compliance and a strong user experience. The multi-brand, multi-location structure necessitates robust communication and operational coordination.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a significant degree of autonomy, responsibility, and strategic input. It sits above individual contributor roles and below directorial positions, making it a key leadership role within the product design function. The focus on mentorship and driving design vision positions it as a stepping stone to more senior leadership or specialized design strategy roles.

Reporting Structure: The Senior Product Designer reports to the Director of Product Design. This direct reporting line provides clear guidance and mentorship while also allowing the Senior Designer to influence the strategic direction of the design team and its operational processes.

Operations Impact: The role's impact is substantial, directly influencing the user experience of core Entain NCE products (casino, sports betting, poker). By leading design initiatives and mentoring the team, the Senior Product Designer contributes to:

• Revenue Growth: Through enhanced player engagement, conversion rates, and retention.

• Brand Reputation: By ensuring high-quality, intuitive, and reliable product experiences.

• Operational Efficiency: By streamlining design processes, leveraging design systems, and fostering a high-performing design team.

• Product Innovation: By driving the design strategy for new features and products.

Growth Opportunities:

• Leadership Advancement: Potential to progress into a Director of Product Design role or a similar leadership position managing larger teams or broader design functions.

• Specialization: Opportunity to deepen expertise in specific areas such as design systems, user research strategy, or product innovation within the iGaming domain.

• Cross-Functional Mobility: Exposure to product management, engineering, and business strategy can open doors to roles in product ownership, GTM strategy, or operations management.

• Skill Development: Continuous learning through industry conferences, workshops, and internal training, supported by the company's learning and development compensation.

📝 Enhancement Note: The Senior Product Designer role is positioned as a critical leadership hub within Entain NCE's product development operations. The emphasis on mentorship and driving "vision" suggests a career path that could lead into design operations management, where the focus shifts from individual design execution to optimizing the entire design ecosystem, including team efficiency, tooling, and process standardization.

🌐 Work Environment

Office Type: Hybrid. This model allows for a blend of in-office collaboration and remote flexibility, catering to modern work preferences. The company has offices in Rīga, Tallinn, and Vilnius, suggesting these are the primary hubs for hybrid work.

Office Location(s):

• Rīga, Latvia: Satekles iela 2b, 1050. This is also listed as the company's headquarters.

• Tallinn, Estonia: Lõõtsa tn 1A, 11415.

• Vilnius, Lithuania: Konstitucijos prospektas 21c, 09309.

These locations are in central business districts, offering accessibility and proximity to amenities.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional collaboration suggest a work environment that encourages team interaction, brainstorming, and knowledge sharing, particularly during in-office days.

• Tools and Technology: Access to industry-standard design and collaboration tools is implied, supporting efficient workflow and communication. The presence of a design system further indicates a commitment to standardized operational tools.

• Team Interaction: Opportunities for direct interaction with the design team, product managers, and developers are integral to the hybrid setup, facilitating real-time problem-solving and feedback.

Work Schedule: A full-time role typically implies a standard 40-hour work week. The hybrid arrangement provides flexibility in how and where these hours are spent, allowing designers to structure their days for optimal productivity, whether for focused individual work or collaborative sessions.

📝 Enhancement Note: The hybrid work environment in Rīga, Tallinn, and Vilnius, combined with a focus on cross-functional collaboration, necessitates strong operational communication and coordination strategies. For a Senior Product Designer, this means mastering remote collaboration tools and processes while also effectively leveraging in-office time for team building, critical discussions, and stakeholder alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess experience, skills, and alignment with the role's requirements.

• Hiring Manager Interview: A discussion with the Director of Product Design to delve into your experience, leadership style, design philosophy, and understanding of the iGaming industry. This stage will likely focus on strategic thinking and team management capabilities.

• Design Challenge/Portfolio Review: A practical exercise or in-depth review of your portfolio. This will assess your hands-on design skills, problem-solving approach, ability to articulate design decisions, and understanding of user-centered design principles. Be prepared to present case studies detailing your process and outcomes.

• Cross-Functional Interviews: Meetings with Product Managers and Developers to evaluate your collaboration skills, ability to work within agile frameworks, and how you integrate design into the broader product development lifecycle.

• Final Interview: Potentially with a higher-level executive to assess cultural fit and overall strategic alignment.

Portfolio Review Tips:

• Curate for Impact: Select 3-4 of your strongest, most relevant projects that showcase your end-to-end design process, leadership, and impact. Prioritize projects within iGaming, finance, or complex digital products.

• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed (research, ideation, prototyping, testing), the challenges faced, and the measurable outcomes or impact achieved.

• Highlight Leadership: If possible, include examples of how you've mentored designers, led design initiatives, or contributed to process improvements within a team.

• Showcase Design Systems: If you have experience creating or working extensively with design systems, dedicate a section or specific project to demonstrate your understanding of scalability, consistency, and efficiency.

• Data-Driven Evidence: Quantify your impact whenever possible. Use metrics to demonstrate how your designs improved user engagement, conversion rates, retention, or operational efficiency.

• Be Prepared to Discuss: Anticipate questions about your design choices, trade-offs, collaboration experiences, and how you handle feedback and disagreements.

Challenge Preparation:

• Understand the Context: Research Entain NCE's products and the iGaming industry. Think about the unique challenges and opportunities in designing for this sector (e.g., user acquisition, retention, responsible gaming, regulatory compliance).

• Process Focus: Be ready to outline your typical design process and how you adapt it to different project needs and team structures.

• Problem-Solving: Practice breaking down complex problems and articulating your approach to finding solutions, focusing on user needs and business goals.

• Presentation Skills: Rehearse your presentation for the portfolio review or design challenge, ensuring clarity, conciseness, and confidence.

📝 Enhancement Note: The application process for a Senior Product Designer role, particularly in a company like Entain NCE, will scrutinize not just design execution but also leadership potential and operational process understanding. Candidates should prepare to demonstrate how they manage design as a function, not just as an output, by highlighting their experience with design systems, data-driven decision-making, and team mentorship.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly likely given industry trends), Sketch, Adobe Creative Suite (Photoshop, Illustrator), InVision, Axure RP.

• Design System Management: Tools integrated with design software, or dedicated platforms for documentation and component management.

• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack, Microsoft Teams.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics.

• Product Analytics: Mixpanel, Amplitude, Heap.

• A/B Testing Platforms: Optimizely, VWO (Visual Website Optimizer), Google Optimize.

• Data Visualization: Tableau, Power BI (potentially used by broader teams, designers may interact with dashboards).

CRM & Automation: While not directly managed by Product Designers, an understanding of how CRM data (e.g., from Salesforce, HubSpot) and marketing automation platforms inform user segmentation and personalization strategies can be beneficial.

• CRM: Salesforce, HubSpot.

• Automation: Marketo, Pardot (for marketing automation; relevant for understanding user journeys).

📝 Enhancement Note: For a Senior Product Designer in an operations-focused capacity, proficiency in design and prototyping tools is table stakes. However, the ability to leverage analytics and A/B testing platforms to inform design decisions, and to collaborate effectively with teams using project management tools like Jira, is crucial for operational success. Understanding how design integrates with CRM and marketing automation data provides a more holistic view of the user journey and business impact.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A core value that drives all design and product decisions, ensuring that the player's experience is always the top priority. This translates to a process of continuous user feedback and validation.

• Data-Driven Decision Making: Emphasizing the use of analytics, A/B testing, and user research to inform strategies and measure impact. This promotes an objective, evidence-based approach to operations and design.

• Innovation & Agility: A culture that encourages experimentation, embraces change, and allows for rapid iteration in a fast-paced market. This requires operational flexibility and a willingness to adapt.

• Collaboration & Transparency: Fostering an environment where teams work together effectively, share information openly, and communicate clearly across departments. This is essential for smooth operational execution in a hybrid, multi-location setting.

• Excellence & Quality: A commitment to delivering high-quality products and maintaining rigorous design standards. This drives a focus on process improvement and attention to detail in all operational aspects.

Collaboration Style:

• Cross-Functional Integration: Design is not siloed but deeply integrated with Product Management and Engineering. This implies a collaborative approach where designers work closely with these teams throughout the product development lifecycle.

• Iterative Feedback Loops: Regular design critiques, sprint reviews, and A/B testing feedback sessions are likely part of the workflow, promoting a culture of continuous improvement and shared ownership.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings from user research, and insights from data analysis across the design team and with other departments to foster collective growth and operational efficiency.

📝 Enhancement Note: Entain NCE's values, particularly player-centricity and data-driven decision-making, are foundational to its operational success in the iGaming sector. For a Senior Product Designer, embodying these values means actively seeking out and utilizing data, championing the user's perspective in all design and operational discussions, and contributing to a culture of continuous improvement and transparent communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Industry Evolution: The iGaming industry is highly competitive and constantly evolving, requiring designers to stay ahead of trends, user expectations, and technological advancements. This necessitates continuous learning and agile adaptation of design strategies.

• Balancing Stakeholder Needs: Managing diverse stakeholder expectations (business, product, engineering, legal/compliance) while advocating for the user and maintaining design integrity can be complex.

• Operationalizing Design Systems: Ensuring a design system is adopted, maintained, and effectively utilized across multiple products and teams requires ongoing effort, communication, and process refinement.

• Hybrid Team Management: Leading and mentoring a design team in a hybrid work environment across different locations presents challenges in fostering connection, ensuring consistent quality, and maintaining team cohesion.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in areas like advanced UX research methodologies, behavioral design, or gamification strategies specific to iGaming.

• Leadership & Management Training: Access to programs focused on developing leadership skills, team management, and strategic planning for design operations.

• Industry Conferences & Workshops: Support for attending relevant design, product, and iGaming industry events to gain insights and network.

• Cross-Departmental Exposure: Opportunities to work closely with product, marketing, and data science teams, broadening understanding of the entire business operation and potential career paths.

📝 Enhancement Note: The challenges presented in this role are directly linked to operational effectiveness. Successfully navigating these requires strong process management, strategic thinking, and excellent communication, all of which are core to operations roles. The growth opportunities emphasize the potential to move into more strategic or operational leadership positions within the design function or the broader organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the design vision for a significant product or feature. What was your process, and what was the outcome?" (Focus on strategic thinking, leadership, and impact).

• "How do you ensure design consistency and quality across multiple products, especially in a hybrid work environment?" (Probe on design systems, process standardization, and operational management).

• "Walk us through a complex user journey you designed. How did you use data and user research to inform your decisions, and what were the key results?" (Assess analytical skills, user empathy, and impact measurement).

• "How do you mentor and develop junior designers? Provide an example of constructive feedback you've given that led to significant improvement." (Evaluate leadership and team development capabilities). Company & Culture Questions:

• "What interests you about Entain NCE and the iGaming industry specifically?" (Demonstrate industry research and genuine interest).

• "How do you see yourself contributing to our player-centric and data-driven culture?" (Align your values and approach with the company's stated principles).

• "Describe your ideal collaboration model with product managers and developers." (Showcase your understanding of cross-functional operational dynamics). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your specific role and contributions, the process followed (highlighting research and data), the challenges overcome, and the quantifiable results achieved.

• Focus on Impact: Emphasize how your design decisions led to business outcomes (e.g., increased engagement, conversion, retention, efficiency). Use metrics to support your claims.

• Demonstrate Process: Be ready to discuss the "how" and "why" behind your design choices, not just the final visuals. Explain your thought process, trade-offs considered, and how you iterated.

• Highlight Leadership: If applicable, use examples to showcase your mentorship, team influence, or contributions to improving design processes.

• Anticipate Questions: Prepare for questions about your design philosophy, how you handle constructive criticism, and how you collaborate with different teams.

📝 Enhancement Note: Interview preparation for this role should extend beyond design skills to encompass operational thinking. Candidates should be ready to discuss how they operationalize design processes, manage design systems for scalability, and contribute to team efficiency and cross-functional alignment, in addition to showcasing their design talent and leadership potential.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided application link on the Entain NCE careers portal.

• Tailor Your Resume: Highlight your experience in product design, UI/UX, leadership, mentorship, and your familiarity with the iGaming or similar regulated industries. Quantify achievements where possible.

• Curate Your Portfolio: Select 3-4 impactful case studies that demonstrate your end-to-end design process, leadership, and measurable results. Ensure it clearly showcases your ability to manage design systems and work in an agile, data-informed environment.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on storytelling, the impact of your work, and your operational approach to design challenges.

• Research Entain NCE: Understand their product offerings, brand values, and their position in the iGaming market. Consider how your skills and experience align with their player-centric and data-driven culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.