Senior Digital Product Designer - Wholesale (f/m/d)

📍 Job Overview

Job Title: Senior Digital Product Designer - Wholesale (f/m/d)

Company: Decathlon Digital EN

Location: Lille - Btwin Village, Nord, France; Lille, Upline, Nord, France; Villeneuve-d'Ascq, Nord, France

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-04-13

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Design and evolve a new digital ecosystem for Decathlon's Wholesale 'Assisted' commerce, focusing on sales, customer care, and B2B commerce platforms.

• Drive product strategy and user-centered design decisions within a cross-functional team, ensuring alignment with business objectives and user needs.

• Conduct in-depth user research to uncover opportunities and define solutions for B2B partners and internal account managers.

• Collaborate with product, engineering, and business stakeholders to influence roadmaps and deliver impactful outcomes rather than just features.

📝 Enhancement Note: While this role is explicitly for a Product Designer, the context of "Wholesale 'Assisted' commerce" and building digital solutions for B2B partners and internal sales teams suggests a strong overlap with operations. The ability to understand and optimize business processes, manage complex B2B workflows, and integrate with existing sales and customer care systems will be critical. Therefore, candidates with a strong understanding of sales operations, GTM strategies, and B2B sales cycles will be well-positioned.

📈 Primary Responsibilities

• Lead the end-to-end design process for the Wholesale 'Assisted' commerce digital ecosystem, from initial research and strategy to detailed interface design and iteration.

• Conduct qualitative and quantitative user research to deeply understand the needs, pain points, and journeys of B2B customers and Decathlon’s account managers.

• Utilize frameworks like Opportunity Solution Trees to identify and prioritize the most impactful problems and opportunities for the business.

• Co-create and prototype multiple solutions, ensuring they are desirable, viable, and feasible, and aligned with Decathlon’s design system and accessibility standards (WCAG).

• Design and refine usable interfaces for sales & customer care tools and the B2B commerce platform, covering areas like assortment, pricing, and order management.

• Continuously test and validate the relevance, usability, and impact of proposed solutions through methods such as usability testing and surveys.

• Proactively collaborate with product managers, engineers, business stakeholders, and other design teams to influence strategy, roadmaps, and tactical execution.

• Contribute to the broader design practice at Decathlon Digital by participating in design critiques, co-design sessions, and knowledge sharing across different product teams.

• Champion a growth mindset, embracing challenges, learning from failures, and continuously seeking to improve personal and team performance.

📝 Enhancement Note: The emphasis on "building from scratch" and "early stage businesses and products" implies that this role will require significant strategic input and the ability to define processes and user flows where none currently exist. This is a core aspect of revenue and sales operations. The "founding designer" aspect means the candidate will be instrumental in shaping the operational workflows that the digital tools will support.

🎓 Skills & Qualifications

Education: Bachelor's or Master's degree in Design, Human-Computer Interaction, Psychology, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in digital product design, with a significant portion focused on B2B products, complex platforms, or early-stage business initiatives.

Required Skills:

• Product Design Expertise: Proven ability to lead the design process from concept to launch, with a strong portfolio showcasing end-to-end design work.

• User Research & Discovery: Proficiency in qualitative and quantitative research methodologies (interviews, surveys, usability testing) to uncover user needs and business opportunities.

• Strategic Thinking: Ability to translate business objectives and user insights into effective product strategies and roadmaps, using frameworks like Opportunity Solution Trees.

• Prototyping & UX/UI Design: Mastery of prototyping tools and a strong understanding of interaction design principles, information architecture, and visual design.

• Design Systems & Accessibility: Experience designing with and contributing to design systems, and a deep understanding of WCAG accessibility standards.

• Cross-functional Collaboration: Demonstrated ability to work effectively within cross-functional teams (Product, Engineering, Business) and influence decision-making.

• Stakeholder Management: Excellent communication and interpersonal skills to manage relationships with diverse stakeholders and present design solutions persuasively.

• Problem-Solving: Aptitude for tackling complex, ambiguous problems and iterating on solutions in a fast-paced environment.

Preferred Skills:

• B2B Commerce Experience: Prior experience designing for B2B sales platforms, order management systems, or related commercial applications.

• Early-Stage/Startup Experience: Familiarity with the challenges and agility required in building products for new business models or early-stage ventures ("founding designer").

• Agile Methodologies: Experience working within Agile/Scrum development environments.

• Storytelling & Presentation: Ability to articulate design rationale, user insights, and strategic recommendations effectively to various audiences.

• Data Analysis: Basic understanding of how to leverage data and analytics to inform design decisions and measure impact.

📝 Enhancement Note: The "Senior" title and the "founding designer" context imply a need for strategic leadership, process definition, and the ability to operate with a high degree of autonomy. Candidates should be prepared to articulate how they have shaped product direction and operational workflows in previous roles, not just executed design tasks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design projects, clearly detailing your role and contributions.

• Include case studies that demonstrate your ability to conduct user research, define problems, and develop innovative solutions.

• Highlight projects involving complex B2B workflows, sales processes, or commercial platforms.

• Present examples of how you have influenced product strategy and contributed to business outcomes.

Process Documentation:

• For each portfolio project, outline the design process followed, emphasizing research methodologies, ideation techniques, prototyping, and testing phases.

• Document how you identified and prioritized opportunities, and how your solutions addressed specific user needs and business goals.

• Illustrate how your designs integrated with or improved existing operational workflows.

• Provide metrics or qualitative feedback demonstrating the impact and success of your designs.

📝 Enhancement Note: Given the role's focus on building a new digital ecosystem for "Assisted Commerce," a portfolio that clearly articulates how design decisions support and streamline complex B2B sales processes, account management tasks, and order fulfillment will be highly valued. Demonstrating an understanding of the operational impact of digital tools is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Lille, France, with 5-10 years of experience, a competitive salary range is estimated between €55,000 - €75,000 annually. This range can vary based on the candidate's specific experience, skills, and negotiation.

Benefits:

• Comprehensive health insurance and wellness programs.

• Generous paid time off and holidays.

• Opportunities for professional development, training, and conference attendance.

• Employee discounts on Decathlon products.

• Participation in shaping a new business model and digital platform for a global sports company.

• Potential for performance-based bonuses.

• Access to a collaborative and innovative work environment.

Working Hours: Standard full-time working hours are approximately 40 hours per week, with potential for flexibility depending on project needs and team agreements.

📝 Enhancement Note: The salary estimation is based on general market data for similar roles in France and may not reflect Decathlon's specific compensation structure. Candidates should be prepared to discuss their salary expectations during the interview process. The "On-site" work arrangement suggests that benefits related to office amenities and local employee engagement programs will be a core part of the offering.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Sporting Goods), Technology, E-commerce, Wholesale. Decathlon is a global leader in sports equipment retail, and Decathlon Digital is its technology arm focused on innovation and platform development. The Wholesale division is a new, strategic business model aimed at expanding Decathlon's market reach.

Company Size: Decathlon Digital has over 5,000 experts across multiple locations, indicating a large, established organization with a significant investment in digital transformation. The Wholesale team itself is likely to be a dynamic, growing unit within this larger structure.

Founded: Decathlon was founded in 1976, bringing decades of experience in sports retail. Decathlon Digital is a more recent, but rapidly expanding, initiative.

Team Structure:

• The Senior Product Designer will be part of a cross-functional "Assisted" Commerce team for Wholesale, comprising Product Managers, Engineers, Business Analysts, and potentially other designers.

• This team will operate within the broader Decathlon Digital organization, which has a distributed structure across Paris, Lille, and Amsterdam.

Methodology:

• Data-Driven Design: Decisions are informed by user research, analytics, and business performance metrics.

• Agile Development: The team likely operates using agile methodologies, emphasizing iterative development, continuous feedback, and rapid prototyping.

• User-Centricity: A strong focus on understanding and serving the needs of both external B2B customers and internal users (Account Managers).

• Cross-functional Collaboration: Emphasis on breaking down silos and fostering close partnerships between design, product, engineering, and business functions.

Company Website: https://www.decathlon.com/ (Corporate) and https://www.decathlon.engineering/ (Digital/Careers)

📝 Enhancement Note: The culture at Decathlon is known for its passion for sports, innovation, and a "people-first" approach. For Decathlon Digital, this translates to a forward-thinking, tech-focused environment that values collaboration, continuous learning, and making a tangible impact on the sports industry. The Wholesale initiative represents a significant strategic bet, suggesting an environment that embraces entrepreneurial spirit and rapid growth.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer (IC3), indicating a mid-to-senior level individual contributor role. It requires a high degree of autonomy, strategic input, and the ability to mentor or guide less experienced designers. The "founding designer" aspect suggests significant ownership and influence over the product's foundational design and its operational implications.

Reporting Structure: The Senior Product Designer will report into a Design Lead or Head of Product within the Decathlon Digital organization, likely within the Wholesale division. They will work closely with a Product Manager for the "Assisted" Commerce platform.

Operations Impact: The digital ecosystem being built will directly enable and scale Decathlon's new Wholesale business model. This means the designer's work will have a direct impact on:

• Revenue Growth: By enabling B2B sales and partnerships.

• Operational Efficiency: By providing tools for account managers to manage deals and customer interactions more effectively.

• Market Expansion: By facilitating Decathlon's entry into new B2B channels.

• Customer Experience: By shaping the digital interactions for wholesale partners.

Growth Opportunities:

• Leadership in a New Venture: Opportunity to be a foundational member of a critical new business unit, shaping its digital identity and operational capabilities.

• Strategic Influence: Leverage design expertise to significantly influence business strategy and product direction in a high-impact area.

• Skill Development: Deepen expertise in B2B commerce design, complex systems, and early-stage product development. Potential to gain experience in product strategy and business operations.

• Mentorship: As a senior member, opportunities to mentor junior designers and contribute to the growth of the design practice.

• Career Progression: Potential pathways into Design Lead roles, Product Management, or specialized areas within Decathlon Digital as the Wholesale business scales.

📝 Enhancement Note: The "founding designer" descriptor is key. This role is not just about executing designs but about helping to define the very nature of the "Assisted Commerce" operations through user-centered design. Candidates should highlight instances where they have established design processes or significantly shaped the strategic direction of a product or feature set.

🌐 Work Environment

Office Type: The role is based on-site in Lille, France, at locations like Btwin Village or Upline. This suggests a modern office environment that supports collaboration and innovation, typical of large tech and retail companies.

Office Location(s): Lille and Villeneuve-d'Ascq, Nord, France. These locations are hubs for Decathlon's operations and digital teams, offering a vibrant working atmosphere.

Workspace Context:

• Collaborative Spaces: Expect modern office layouts with dedicated areas for team collaboration, brainstorming, and design workshops.

• Tooling: Access to industry-standard design and collaboration tools, including software for prototyping, research, and project management.

• Team Interaction: Frequent opportunities for face-to-face interaction with cross-functional team members, fostering a dynamic and integrated working environment.

• Decathlon Culture: An environment steeped in sports passion, encouraging an active lifestyle and a sense of community.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with an on-site presence required. While core hours are expected, there may be some flexibility based on team agreements and project needs.

📝 Enhancement Note: The on-site requirement in Lille is a significant factor. Candidates should consider the commute and local amenities. The emphasis on collaboration suggests that individuals who thrive in team settings and enjoy in-person interaction will find this environment most suitable.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Hiring Manager/Team Interview: Discussion about your background, approach to design, and understanding of the role. This may include behavioral questions.

• Portfolio Presentation & Design Challenge: You will likely be asked to present a selection of your work, focusing on end-to-end case studies that demonstrate your problem-solving skills, research process, and design execution. A practical design challenge, potentially related to B2B commerce or sales enablement, may be given to assess your design thinking and problem-solving abilities in real-time or as a take-home assignment.

• Cross-functional Team/Stakeholder Interviews: Meetings with Product Managers, Engineers, and Business stakeholders to assess collaboration style, strategic thinking, and ability to influence.

• Final Interview: Often with a senior leader to discuss overall fit, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your end-to-end design process, B2B experience, and strategic impact.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you faced, the solutions you designed, and the outcomes achieved (quantifiable if possible).

• Highlight Operations Relevance: Emphasize how your designs addressed operational inefficiencies, supported sales processes, or improved B2B partner interactions.

• Be Ready to Dive Deep: Prepare to discuss your design decisions in detail, including research methodologies, trade-offs made, and iteration rationale.

• Showcase Strategy: Clearly articulate how your design work contributed to broader business objectives and product strategy.

Challenge Preparation:

• Understand the Context: If given a challenge, thoroughly research Decathlon's Wholesale business and "Assisted Commerce" model.

• Focus on Process: Demonstrate your problem-solving methodology, research approach, and how you would iterate on solutions.

• Prioritize and Justify: Show how you would make trade-offs and prioritize features or design elements based on user needs and business impact.

• Consider B2B Nuances: Think about the specific complexities of B2B interactions, long sales cycles, and relationship management.

📝 Enhancement Note: The "founding designer" aspect means the interview will likely probe your ability to define processes, establish best practices, and operate with ambiguity. Be prepared to discuss how you would establish a design function or process within a new, rapidly evolving business unit.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Axure RP. Candidates are expected to be proficient in at least one industry-leading prototyping tool (likely Figma).

• User Research & Testing: Tools like UserTesting.com, Maze, Hotjar, SurveyMonkey, Qualtrics, or internal tools for user interviews and feedback collection.

• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack, Miro. Familiarity with Agile project management tools is essential.

Analytics & Reporting:

• Experience with analytics platforms like Google Analytics, Adobe Analytics, or specialized B2B analytics tools to understand user behavior and measure product performance.

CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce, HubSpot) and B2B sales automation tools is highly beneficial, as the product will likely integrate with or support these functions. Understanding how design impacts CRM usability and sales workflows is a plus.

📝 Enhancement Note: While the primary focus is on design tools, understanding how the designed interfaces will interact with backend systems, CRMs, and sales enablement platforms is crucial. Candidates who can demonstrate an awareness of these integrations will be highly valued, as they will be designing tools that directly support operational sales processes.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A focus on delivering tangible business outcomes and measurable improvements, rather than just completing tasks.

• Collaboration: Strong emphasis on working effectively with diverse teams and stakeholders to achieve shared goals.

• Customer Centricity: Deep commitment to understanding and serving the needs of both external B2B partners and internal users.

• Innovation: Encouraging experimentation, creative problem-solving, and pushing the boundaries of what's possible with technology.

• Continuous Improvement: A mindset geared towards learning, iterating, and constantly refining processes and products.

Collaboration Style:

• Proactive & Transparent: Encouraging open communication and proactive engagement with team members and stakeholders.

• Feedback-Oriented: A culture that values constructive feedback and uses it for continuous improvement of designs and processes.

• Cross-functional Integration: Seamless collaboration between design, product, engineering, and business teams, ensuring alignment and shared ownership.

• Design Guilds: Participation in broader design communities within Decathlon Digital for knowledge sharing, skill development, and maintaining design consistency.

📝 Enhancement Note: The "Wholesale" context implies a need for strong business acumen and an understanding of commercial operations. The team values individuals who can bridge the gap between user needs and business objectives, contributing to strategic growth initiatives.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Establishing a new digital ecosystem for a nascent business model requires significant strategic thinking, process definition, and the ability to operate with ambiguity.

• Understanding New Users: Developing empathy for and designing for B2B customers and internal account managers who may be new user types for Decathlon.

• Balancing Complexity: Designing for B2B commerce involves managing complex assortments, pricing structures, order workflows, and stakeholder relationships.

• Driving Adoption: Ensuring that new digital tools are effectively adopted by both internal teams and external partners.

• Navigating a Large Organization: Integrating a new business unit's digital solutions within the broader Decathlon ecosystem, potentially involving legacy systems or established processes.

Learning & Development Opportunities:

• Strategic Product Development: Gain deep experience in shaping the strategy and design of a critical new business initiative.

• B2B Design Specialization: Become an expert in designing for complex B2B commerce and sales enablement platforms.

• Cross-functional Leadership: Develop skills in influencing strategy and collaborating across multiple business functions.

• Mentorship & Coaching: Opportunities to guide junior designers and contribute to the growth of the design practice.

• Industry Exposure: Engage with the evolving landscape of B2B e-commerce and digital transformation in the sports industry.

📝 Enhancement Note: The challenges presented here are directly related to the operational aspects of building a new business. Candidates should be prepared to discuss how they would approach these challenges, drawing on their experience in process design, change management, and strategic problem-solving.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to build a product or feature from scratch. What was your process, and what were the key challenges?" (Focus on defining requirements, user needs, and initial strategy.)

• "How do you balance the needs of different stakeholders (e.g., B2B customers, internal sales teams, business leaders) when designing a complex platform?" (Highlight your negotiation, communication, and prioritization skills.)

• "Walk us through an Opportunity Solution Tree you've developed. How did it inform your design decisions?" (Demonstrate your strategic problem-solving approach.)

Company & Culture Questions:

• "What interests you about Decathlon's mission and its new Wholesale venture?" (Show genuine interest and research.)

• "How do you contribute to a collaborative and inclusive team environment, especially when working with diverse expertise like engineering and business?" (Emphasize your teamwork and communication style.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of the project and its business context, then dive into the problem, your process, key decisions, user insights, and finally, the outcomes.

• Quantify Success: Whenever possible, use metrics (e.g., conversion rate improvements, task completion times, user satisfaction scores) to demonstrate the impact of your designs.

• Showcase Process, Not Just Pixels: Detail your research, ideation, and testing phases to demonstrate your problem-solving methodology.

• Address B2B Nuances: If presenting B2B projects, explain how you considered factors like long sales cycles, relationship management, and complex business logic.

• Be Prepared for Design Challenges: If a live challenge is given, focus on your thought process, how you'd approach the problem, and potential solutions, rather than aiming for a fully polished design.

📝 Enhancement Note: For this specific role, be ready to discuss how your design thinking can directly support and improve operational workflows for sales teams and B2B clients. The ability to articulate the "why" behind your design choices in terms of business and operational impact will be critical.

📌 Application Steps

To apply for this Senior Digital Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Customize Your Resume: Tailor your resume to highlight experience in B2B product design, user research, product strategy, and cross-functional collaboration. Quantify achievements where possible, focusing on impact to business operations or revenue.

• Curate Your Portfolio: Select 2-3 strong case studies that best represent your end-to-end design process, particularly those involving complex B2B platforms, sales enablement tools, or early-stage product development. Ensure each case study clearly outlines the problem, your role, process, solutions, and outcomes.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on storytelling, design rationale, and the business/operational impact of your work. Be ready to discuss your approach to user research and strategic problem-solving.

• Research Decathlon's Wholesale: Understand Decathlon's mission, its new Wholesale business model, and the "Assisted Commerce" concept. This research will help you tailor your application and prepare for interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.