Senior Digital Designer (Figma)

📍 Job Overview

Job Title: Senior Digital Designer (Figma)

Company: Brandtech+

Location: Mumbai, India

Job Type: Full-Time

Category: Creative & Design Operations

Date Posted: 2026-08-31

Experience Level: Mid-Senior (5-10 years)

Remote Status: Remote OK (with potential for on-site in Mumbai, India)

🚀 Role Summary

• This role is embedded within a client's in-house team, requiring a Senior Digital Designer with expert-level proficiency in Figma to lead digital asset creation and adaptation.

• The position focuses on designing a wide array of digital marketing assets, including web banners, social media content, Google Ads, and landing pages, ensuring on-brand consistency across multiple channels.

• Success in this role hinges on the ability to interpret creative briefs, translate them into compelling designs, and present them confidently to both internal teams and client stakeholders.

• A strong understanding of B2B marketing conventions and the technical aspects of digital production is crucial, enabling the designer to create assets optimized for their intended digital environments.

📝 Enhancement Note: While the role is listed as remote, the mention of being "embedded within our client's in-house team" in Mumbai suggests a potential future transition to on-site work or a requirement for occasional in-person collaboration. The "Remote working until further notice" phrasing reinforces this. This role falls under the broader umbrella of Creative Operations or Marketing Operations, focusing on the execution and optimization of creative assets within a GTM strategy.

📈 Primary Responsibilities

• Serve as the primary Figma expert, meticulously working within and across existing client Figma boards to create, adapt, and scale digital assets with exceptional precision and brand consistency.

• Design a comprehensive range of digital marketing assets, including but not limited to web banners, social media content, Google Ads, and landing page designs, ensuring each is tailored for its specific platform and target audience.

• Interpret creative briefs accurately, translating client objectives into visually compelling and on-brand digital designs that align with overarching marketing and campaign goals.

• Maintain and evolve design consistency across all Figma boards, ensuring files are meticulously organized, easily accessible, and navigable for the wider creative and marketing teams.

• Proactively contribute innovative creative ideas and design solutions to briefs, demonstrating a forward-thinking approach that elevates the work beyond standard expectations.

• Confidently present design concepts and final deliverables to internal teams and client stakeholders, clearly articulating the strategic rationale and creative decisions behind each design.

• Provide design production support to the wider creative team when necessary, utilizing tools like Adobe Photoshop to complement and enhance the Figma-led workflow.

• Stay abreast of the latest digital design trends, platform specifications, and emerging tools to ensure the team's output remains current, relevant, and best-in-class.

• Understand the technical requirements and constraints of digital asset deployment, ensuring designs are optimized for their intended digital environments, even if the final build is handled by others.

• Collaborate effectively with Studio Project Leads, wider creative teams, and marketing departments to ensure seamless integration of design assets into broader campaign strategies.

📝 Enhancement Note: The responsibilities emphasize a blend of expert design execution and strategic thinking, positioning the Senior Digital Designer as a key contributor to the client's marketing efforts. The focus on Figma as the primary tool and the need to work within existing design systems highlights the importance of efficient workflow and asset management within a GTM context.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Digital Media, Fine Arts, or a related field is typically expected for a Senior Digital Designer role. Equivalent practical experience will also be considered.

Experience: 5-10 years of professional experience in digital design, with a significant focus on creating marketing assets for digital platforms.

Required Skills:

• Expert-level proficiency in Figma: This is non-negotiable, including deep comfort with complex, multi-layered Figma environments, design systems, and component libraries.

• Strong portfolio: Demonstrating a breadth of experience designing various digital formats such as web banners, social media assets, Google Ads, and landing pages.

• Technical understanding of digital production: Awareness of how digital assets are built and deployed, enabling design with production constraints and optimization in mind.

• Proficiency in Adobe Creative Suite: Specifically, Adobe Photoshop is advantageous for complementary design tasks.

• Exceptional attention to detail: A refined eye for typography, layout, color, and visual hierarchy across all digital formats.

• Strong verbal and written communication skills: Confidence to present and defend creative decisions to internal teams and client stakeholders.

• Proactive, solutions-focused mindset: Ability to take ownership, anticipate needs, and seek improvements without explicit direction.

• Project management and prioritization skills: Ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines without compromising quality.

• Strong collaboration and interpersonal skills: Ability to work fluidly with creative, marketing, and account teams.

Preferred Skills:

• Experience in B2B marketing context: Appreciation for B2B audience communication, lead generation, and commercial goals.

• Familiarity with design systems: Experience in creating, maintaining, or contributing to comprehensive design systems.

• Understanding of UI/UX principles: While not a UX role, an understanding of user interface and user experience can enhance digital asset design.

• Knowledge of emerging digital design tools and trends: Staying current with industry advancements.

📝 Enhancement Note: The emphasis on Figma as a "non-negotiable" requirement underscores its centrality to this role. The "Senior" designation, coupled with the 5-10 year experience range, implies a need for leadership, strategic input, and the ability to mentor or guide junior team members, even if not explicitly stated as a management role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a range of high-quality digital marketing assets, including web banners, social media campaigns, Google Ads, and landing page designs.

• Demonstrations of work within Figma, ideally highlighting experience with complex file structures, design systems, and component-based design.

• Case studies or examples that illustrate the ability to interpret creative briefs and translate them into effective, on-brand digital solutions.

• Evidence of how design decisions were made, with clear articulation of strategic thinking and consideration for platform optimization and audience engagement.

• Examples that showcase attention to detail in typography, layout, color, and visual hierarchy. Process Documentation:

• While not explicitly stated, candidates should be prepared to discuss their design process, including how they manage briefs, iterate on designs, collaborate with teams, and incorporate feedback.

• Ability to describe how they maintain organization and consistency within Figma files, facilitating efficient handoff and collaboration.

• Readiness to articulate how they ensure design output is optimized for various digital platforms and technical requirements.

📝 Enhancement Note: For a Senior Digital Designer role, the portfolio is critical. It should not only display aesthetic quality but also demonstrate process, strategic thinking, and proficiency with core tools like Figma. Applicants should be prepared to walk through their portfolio and explain their design decisions and workflows.

💵 Compensation & Benefits

Salary Range: For a Senior Digital Designer with 5-10 years of experience in Mumbai, India, the estimated annual salary range is approximately ₹8,00,000 to ₹15,00,000 (Indian Rupees). This range can vary based on the specific skills, experience, client demands, and the overall compensation structure of Brandtech+ and its clients.

Benefits:

• Remote Work Flexibility: The role is currently remote, offering work-life balance and flexibility.

• Global Exposure: Opportunity to work with a global team and over 300 clients in 40+ countries.

• AI Technology Integration: Exposure to and utilization of cutting-edge AI technology in creative processes.

• Professional Development: Continuous learning opportunities with a focus on staying current with digital design trends and tools.

• Collaborative Environment: Working within a dynamic team structure that values creativity and innovation.

• Comprehensive Health & Wellness Programs: (Assumed based on industry standards for a company of this size and nature).

• Paid Time Off: (Assumed based on industry standards).

Working Hours: The standard working hours are likely to be around 40 hours per week, aligning with typical full-time employment. Flexibility may be offered, but adherence to client project timelines and team collaboration needs will be essential. The role is based in India, so working hours will likely align with the India Standard Time (IST) zone (Asia/Kolkata).

📝 Enhancement Note: Salary estimation is based on industry benchmarks for senior design roles in Mumbai, India, considering the company's global presence and the specialized nature of the role. Benefits are inferred from the company description and typical offerings for professional roles. The mention of AI technology integration is a significant differentiator.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing and Advertising Technology, Creative Services, Digital Production, with a strong focus on AI integration.

Company Size: Part of The Brandtech Group, which partners with over 300 clients in 40+ countries. Brandtech+ itself is a significant global entity within this group, employing a large team of creative, tech, and production professionals.

Founded: Brandtech+ (formerly OLIVER+) operates under The Brandtech Group, which is a relatively modern entity focused on leveraging technology. The exact founding date of Brandtech+ isn't specified but its transformation from OLIVER+ indicates a recent strategic evolution.

Team Structure:

• The Senior Digital Designer will be embedded within a client's in-house team, reporting to a Studio Project Lead.

• They will collaborate closely with wider creative and marketing teams within the client organization.

• Brandtech+ itself operates globally, suggesting a network of talent and specialized teams that this role can tap into for support or collaboration on broader initiatives.

• The role involves cross-functional interaction with account management, strategy, and production teams. Methodology:

• AI-Driven Creativity: Brandtech+ leverages AI technology to enhance efficiency, spark creativity, and drive insightful decision-making in content creation and delivery.

• Data-Informed Design: While not explicitly detailed, the emphasis on B2B marketing and results-focus suggests that design decisions are informed by data and performance metrics.

• Agile Workflow: The need to adapt assets quickly for multiple channels implies an agile and responsive approach to creative production.

• Client-Centric Approach: Being embedded within a client's team highlights a deep integration and client-focused operational model.

Company Website: https://www.thebrandtechgroup.com/ (The Brandtech Group); specific Brandtech+ details might be found on their dedicated pages or within the group's site.

📝 Enhancement Note: The company's focus on AI and its global scale are key differentiators. The embedded model means the designer will experience a client's internal culture while being part of Brandtech+'s global network, requiring adaptability and strong stakeholder management skills.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Digital Designer role, indicating a mid-to-late career stage focused on specialized execution and creative leadership within the design discipline. It requires significant autonomy and the ability to influence design quality and strategy for specific client projects.

Reporting Structure: The designer reports to a Studio Project Lead within the client's in-house team and collaborates with various client and Brandtech+ creative/marketing professionals. This dual reporting/collaboration structure is common in agency-embedded models.

Operations Impact: The Senior Digital Designer's impact is directly tied to the effectiveness and consistency of the client's digital marketing assets. High-quality, on-brand designs contribute to stronger brand perception, improved campaign performance, lead generation, and ultimately, client business objectives. Their expertise in Figma and digital asset creation directly supports the client's go-to-market strategy execution.

Growth Opportunities:

• Deepen Specialization: Become the undisputed Figma and digital asset expert for the client, potentially leading to more complex design challenges or mentorship opportunities.

• Expand B2B Expertise: Further develop understanding and application of B2B marketing design principles, potentially leading to roles with greater strategic input in B2B campaigns.

• Cross-functional Skill Development: Gain exposure to broader marketing strategies, campaign planning, and performance analysis through close collaboration with marketing teams.

• Leadership Potential: With demonstrated success and proactive contributions, there's potential to move into lead design roles, team lead positions within Brandtech+, or even transition into creative direction roles over time.

• Exposure to AI in Design: Contribute to projects leveraging AI tools, offering unique experience in the evolving landscape of creative technology.

📝 Enhancement Note: This role offers a strong path for specialization in digital design execution and client-embedded operations. Growth is likely tied to mastering the client's specific needs and demonstrating leadership within the design function, with potential for broader impact within The Brandtech Group.

🌐 Work Environment

Office Type: The role is currently designated as "Remote working until further notice," with the possibility of transitioning to an on-site or hybrid model in Mumbai, India, as the role is embedded within the client's in-house team.

Office Location(s): While the role is remote, the client's in-house team is based in Mumbai, India. This suggests that if an on-site component is introduced, it will be within Mumbai.

Workspace Context:

• Remote Setup: Requires a dedicated, professional home office setup conducive to focused design work and virtual collaboration.

• Client Integration: While remote, the role demands a high degree of integration with the client's team, fostering a sense of being part of their internal creative department.

• Tool Accessibility: Access to industry-standard design software, particularly Figma, and reliable internet connectivity are essential.

• Collaborative Platforms: Frequent use of communication and collaboration tools (e.g., Slack, Teams, project management software) for seamless interaction with internal Brandtech+ teams and the client.

Work Schedule: The primary work schedule will align with Indian Standard Time (IST) to facilitate collaboration with the client's Mumbai-based team. While remote, maintaining consistent availability during core business hours is expected for team meetings, client interactions, and timely delivery of assets.

📝 Enhancement Note: The remote nature with a potential future on-site element in Mumbai is a key aspect. Candidates should be prepared for either scenario and understand the implications of working deeply integrated within a client's physical or virtual workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an HR or recruiter call to assess basic qualifications, experience, and cultural fit.

• Technical/Skills Interview: A deep dive into Figma proficiency, design process, and technical understanding, potentially involving a portfolio review. This might be with a hiring manager or a senior designer.

• Creative Challenge/Test: Candidates may be asked to complete a design task or present a case study from their portfolio that demonstrates their ability to meet the role's requirements, particularly in adapting existing designs or working within brand guidelines.

• Stakeholder Interview: An interview with the Studio Project Lead and/or key marketing stakeholders from the client team to assess communication skills, B2B understanding, and ability to integrate into their team.

• Final Interview: Potentially with a senior leader at Brandtech+ to discuss career growth, company values, and final offer details.

Portfolio Review Tips:

• Highlight Figma Expertise: Showcase projects that clearly demonstrate advanced Figma skills, including use of components, auto layout, variants, and design systems.

• Showcase Digital Asset Range: Ensure your portfolio includes strong examples of web banners, social media assets, Google Ads, and landing pages.

• B2B Contextualize: If possible, include projects with a B2B focus and explain how your design approach addressed business objectives and specific audience needs.

• Articulate Process: Be prepared to walk through your design process for 2-3 key projects, explaining your rationale, challenges, and solutions.

• Demonstrate Adaptability: Include examples where you had to work within existing brand guidelines or adapt existing assets, showcasing your ability to work within established Figma frameworks.

• Quantify Impact: If possible, include metrics or results related to your designs (e.g., improved click-through rates, engagement).

Challenge Preparation:

• Practice Figma Exercises: Be ready for tasks that might involve adapting a given asset, creating variations, or organizing a Figma file efficiently.

• Develop a Case Study: Prepare a detailed case study of a relevant project that highlights your problem-solving skills, design process, and ability to work with constraints.

• Anticipate Presentation Questions: Practice articulating your design choices, justifying your approach, and responding to feedback constructively.

• Research B2B Marketing: Familiarize yourself with current B2B marketing trends and design conventions.

📝 Enhancement Note: The emphasis on Figma and the ability to work within existing client frameworks suggests that the portfolio review and any design challenges will heavily focus on practical application and efficiency rather than purely conceptual design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency is mandatory. This includes advanced features like component libraries, auto layout, variants, prototyping, and collaborative features.

• Adobe Creative Suite: Proficiency in Photoshop is required for complementary design tasks. Experience with Illustrator may also be beneficial for vector-based assets.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how digital assets perform is crucial. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) to understand asset effectiveness would be advantageous. CRM & Automation:

• Not directly applicable to this design role, but an understanding of how digital assets are deployed through marketing automation platforms or CRM-integrated campaigns could be beneficial.

📝 Enhancement Note: The explicit requirement for Figma expertise and the mention of Adobe Photoshop highlight the core technical stack for this role. Awareness of how design assets integrate into broader marketing technology (MarTech) stacks is a plus.

👥 Team Culture & Values

Operations Values:

• Ambitious: Drive for success and high performance in delivering creative solutions.

• Imaginative: Pushing creative boundaries and exploring innovative approaches, potentially leveraging AI.

• Inspirational: Creating groundbreaking work that sets a high standard.

• Always Learning & Listening: Commitment to continuous improvement, staying updated on trends, and understanding client/team needs.

• Results-Focused: Delivering impactful designs that contribute to measurable business outcomes and exceed expectations.

• Actively Pro-Inclusive and Anti-Racist: Commitment to diversity, equity, and inclusion in all aspects of work and collaboration.

Collaboration Style:

• Embedded Client Integration: Working fluidly as part of the client's in-house team, fostering strong working relationships and seamless communication.

• Cross-functional Partnership: Collaborating closely with Studio Project Leads, creative teams, marketing departments, and potentially account management.

• Proactive Communication: Regularly sharing progress, seeking feedback, and articulating design decisions with confidence.

• Team-Oriented: Contributing to a positive and supportive team environment, sharing knowledge, and supporting colleagues.

📝 Enhancement Note: The company values emphasize a high-performance, innovative, and inclusive culture. The collaborative style required for an embedded role means strong interpersonal skills and a client-centric mindset are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Existing Figma Frameworks: Adapting to and effectively working within complex, potentially inconsistent, or legacy Figma files from clients requires strong organizational skills and meticulous attention to detail.

• Balancing Client Needs with Brand Standards: Ensuring designs meet client-specific objectives while strictly adhering to brand guidelines and maintaining consistency across diverse platforms.

• Remote Collaboration: Maintaining strong creative output and team cohesion while working remotely requires excellent communication and self-discipline.

• Staying Ahead of Digital Trends: The fast-paced nature of digital marketing and design necessitates continuous learning to keep assets relevant and effective.

• Proactive Contribution: Consistently bringing new ideas and solutions without explicit direction requires initiative and a deep understanding of the client's business.

Learning & Development Opportunities:

• Advanced Figma Techniques: Opportunity to deepen expertise in Figma, potentially exploring advanced prototyping, animation, or plugin usage.

• B2B Marketing Design Strategy: Gaining in-depth knowledge of effective design for business-to-business audiences and lead generation campaigns.

• AI in Creative Production: Hands-on experience integrating AI tools into the design workflow, a rapidly evolving and valuable skill set.

• Client Relationship Management: Developing skills in presenting to and managing expectations of client stakeholders.

• Potential for Specialization: Growing into a recognized expert within a specific client account or a particular type of digital asset.

📝 Enhancement Note: The challenges are practical and common in agency-embedded roles, focusing on efficiency, adaptability, and stakeholder management. Growth opportunities are well-aligned with the role's core responsibilities and the company's forward-looking approach to AI and technology.

💡 Interview Preparation

Strategy Questions:

• "How do you approach adapting existing designs within a client's Figma file while ensuring brand consistency and quality?" (Focus on process, attention to detail, and Figma proficiency.)

• "Describe a time you had to present a design concept to a client or stakeholder who had a different vision. How did you articulate your rationale and reach a consensus?" (Assess communication, stakeholder management, and design justification skills.)

• "Given a brief for a new campaign, what are the first steps you take in Figma to ensure efficiency and scalability of your digital assets?" (Evaluate workflow, understanding of design systems, and proactive approach.) Company & Culture Questions:

• "How do you stay updated on the latest digital design trends, and how have you incorporated them into your work?" (Assess commitment to learning and innovation.)

• "Our company values include being 'Ambitious' and 'Results-Focused.' Can you provide an example of how you've demonstrated these values in a past role?" (Evaluate alignment with company culture and performance orientation.)

• "How do you ensure your designs are not only aesthetically pleasing but also effectively support B2B marketing objectives like lead generation?" (Assess understanding of B2B context and business impact.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly showcase your best work relevant to this role. Use case studies to tell a story: the brief, your approach, the solution, and the results.

• Figma Deep Dive: Be ready to screen-share and walk through a complex Figma file, demonstrating your organizational methods, component usage, and understanding of design systems.

• Quantify Achievements: Wherever possible, highlight the impact of your designs with metrics (e.g., improved CTR, engagement rates, efficiency gains).

• Articulate B2B Relevance: For each B2B project, explain how your design choices specifically addressed the target audience and business goals.

• Be Confident and Concise: Present your work with conviction, clearly explaining your design decisions and demonstrating your expertise in digital asset creation.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical Figma skills, strategic design thinking for B2B markets, and strong communication abilities, all within the context of a client-embedded operational role.

📌 Application Steps

To apply for this Senior Digital Designer position:

• Submit your application through the provided link on the greenhouse job board.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest digital design work, with a clear emphasis on Figma proficiency, B2B marketing assets (web banners, social, landing pages), and examples of working within established design systems or brand guidelines.

• Tailor Your Resume: Highlight your years of experience, specific skills in Figma and Adobe Photoshop, experience with digital asset creation for various platforms, and any B2B marketing context. Use keywords from the job description such as "Figma," "Digital Design," "B2B Marketing," and "Senior."

• Prepare Your Presentation: Practice walking through your portfolio, focusing on 2-3 key projects that best demonstrate your ability to meet the role's requirements. Be ready to articulate your design process, rationale, and any measurable results.

• Research Brandtech+ and The Brandtech Group: Understand their focus on AI, global reach, and company values. This will help you tailor your responses and demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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