AI-Native Marketing Designer

📍 Job Overview

Job Title: AI-Native Marketing Designer

Company: Kaltura

Location: Bnei Brak, Tel Aviv District, Israel

Job Type: Full-Time

Category: Marketing Operations & Design

Date Posted: 2026-08-30

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in shaping Kaltura's Go-to-Market strategy through innovative and AI-enhanced marketing design.

• Focuses on elevating brand consistency and creative output across all digital, web, and event marketing touchpoints.

• Requires a strong understanding of design fundamentals combined with the ability to leverage cutting-edge generative AI tools for creative acceleration and scale.

• The position demands hands-on design execution in a fast-paced environment, translating complex campaign objectives into compelling visual narratives.

📝 Enhancement Note: While the title is "Marketing Designer," the emphasis on "AI-Native" and "Go to Market strategy" integration suggests this role has a strategic component that bridges creative execution with GTM objectives, making it highly relevant for operations-minded professionals seeking to influence marketing effectiveness through design.

📈 Primary Responsibilities

• Design and produce high-quality marketing assets for a variety of digital channels, including paid advertising campaigns, social media graphics, email marketing templates, landing pages, and website content.

• Develop and maintain brand collateral, presentations, and other marketing materials to ensure a consistent and impactful visual identity.

• Create compelling visual concepts and rapidly iterate on creative directions by effectively utilizing generative AI tools for ideation, content creation, and production enhancement.

• Design physical brand experiences, such as exhibition booth graphics, event signage, and environmental branding elements, to enhance brand presence at physical touchpoints.

• Produce multiple creative variations of assets to support A/B testing, campaign optimization, and performance analysis, directly contributing to data-driven marketing efforts.

• Collaborate closely with the marketing team to translate campaign objectives, product insights, and messaging into effective visual storytelling that resonates with target audiences.

• Continuously evaluate and adopt new tools, technologies, and workflows, particularly AI-powered solutions, to improve creative quality, speed, efficiency, and overall scale of production.

• Contribute to shaping Kaltura’s Go-to-Market strategy by providing deep product insights, leveraging industry knowledge, and applying market intelligence through design.

📝 Enhancement Note: The responsibility to "shape Kaltura’s Go to Market strategy using deep product insights, industry knowledge, and market intelligence" indicates a strategic influence beyond typical design tasks, aligning with operations roles focused on GTM effectiveness.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for mid-level design roles. Emphasis will be placed on a strong portfolio.

Experience: 3-4 years of professional experience in marketing, brand, or visual design, ideally within a technology or SaaS company. Experience in a fast-paced environment is crucial.

Required Skills:

• Strong portfolio showcasing excellence in typography, layout, branding, visual hierarchy, and multi-channel marketing design.

• Advanced proficiency in design software, specifically Figma and Adobe Creative Cloud (Photoshop, Illustrator, InDesign).

• Proven ability to integrate generative AI tools (e.g., for ideation, content creation, editing, production) into professional design workflows.

• Excellent creative judgment, with the ability to blend AI-generated outputs with professional design craft and adhere to brand standards.

• Experience designing for digital marketing channels, including paid campaigns, social media, email, and landing pages.

• Strong understanding of visual storytelling and translating marketing objectives into effective visual communications. Preferred Skills:

• Experience with AI-powered video, animation, and motion design tools (e.g., Runway, Kling, Seedance, or similar).

• Familiarity with modern web design and prototyping tools such as Webflow or Framer.

• Experience in creating motion graphics and video content using tools like After Effects, Premiere Pro, or AI-driven motion design platforms.

• Understanding of Go-to-Market (GTM) strategies and how design contributes to their success.

📝 Enhancement Note: The explicit mention of "3-4 years of experience" positions this as a mid-level role. The requirement for integrating AI tools suggests a forward-thinking approach, and the preferred skills in video and web tools point towards a comprehensive digital marketing design skillset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of marketing design projects, emphasizing multi-channel campaigns and brand consistency.

• Specific case studies demonstrating the application of generative AI tools in the design process, highlighting efficiency gains, creative exploration, or enhanced output quality.

• Examples of website content, landing page designs, social media assets, and paid campaign creatives.

• Visuals of physical brand experiences like event graphics or signage.

• Demonstrations of strong typography, layout, branding, and visual hierarchy principles. Process Documentation:

• While not explicitly stated as a deliverable, candidates are expected to articulate their design process, particularly how they integrate AI tools and optimize workflows for speed and scale.

• Ability to discuss how they ensure brand consistency across diverse touchpoints and campaign variations.

• Understanding of campaign testing and optimization processes and how design supports these efforts.

📝 Enhancement Note: For a role emphasizing AI integration and fast-paced creative production, the portfolio should not just showcase final assets but also the process of creation, especially how AI was leveraged to achieve efficiency and innovation. Demonstrating an understanding of campaign performance and optimization through design is key.

💵 Compensation & Benefits

Salary Range: For a mid-level Marketing Designer with 3-4 years of experience in Israel, particularly in the Tel Aviv tech hub, the estimated annual salary range is between ₪180,000 to ₪280,000 (approximately $48,000 - $75,000 USD, subject to exchange rates). This range accounts for the specialization in AI and the high demand for skilled designers in the Israeli tech market.

Benefits:

• Hybrid, flexible work environment, allowing for a balance between in-office collaboration and remote work.

• Extended private health insurance, including comprehensive coverage for medical needs.

• Dedicated mental health insurance benefits, underscoring a commitment to employee well-being.

• Access to personal and professional development programs to foster continuous learning and career growth.

• Occasional cross-company long weekends, providing opportunities for extended breaks and work-life balance.

Working Hours: The role is likely based on a standard 40-hour work week, with flexibility offered within the hybrid model. Specific in-office days may be determined by team needs and manager guidance.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for mid-level design roles in Israel's tech sector, considering the AI specialization. Benefits are directly listed from the job description, highlighting Kaltura's focus on employee well-being and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Video Technology and Software as a Service (SaaS). Kaltura is a global leader providing video solutions for organizations across various sectors including education, media, and enterprise.

Company Size: 700+ employees globally. This indicates a mature, established company with significant resources and a structured environment, yet still retaining a growth-oriented, dynamic culture.

Founded: 2006. With over 15 years in the market, Kaltura has a proven track record and deep industry expertise.

Team Structure:

• The Marketing Designer will likely be part of the broader Marketing team, collaborating closely with campaign managers, content creators, and digital marketers.

• The team structure is global, with offices in New York, London, Singapore, and Tel Aviv, suggesting a need for strong cross-cultural communication and collaboration skills.

• Reporting likely to a Marketing Design Lead or a Marketing Manager. Methodology:

• Kaltura emphasizes a data-driven approach, evident in the need for the designer to support campaign testing and optimization.

• The company fosters a hybrid work model and a flexible mindset, encouraging creative freedom and initiative.

• A collaborative culture is promoted, where diverse perspectives are valued.

Company Website: https://corp.kaltura.com/

📝 Enhancement Note: Kaltura's description points to a dynamic, growth-focused tech company that values collaboration, innovation (especially with AI), and employee well-being. The global presence implies a need for adaptable communication and design execution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Marketing Designer. It requires a solid foundation of design skills and a minimum of 3-4 years of experience, with a specific focus on integrating emerging technologies like AI. It's a hands-on role with opportunities to influence GTM strategy through creative output.

Reporting Structure: The designer will report to a marketing lead and collaborate extensively with the marketing team. This structure allows for direct impact on campaign execution and provides exposure to broader marketing strategies.

Operations Impact: The role directly impacts Kaltura's Go-to-Market strategy by ensuring brand consistency, elevating visual communication, and enabling faster, more effective creative production through AI. This allows marketing campaigns to be more impactful and data-driven, ultimately contributing to lead generation, brand awareness, and revenue growth.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design, motion graphics, video content creation, and potentially advanced web design tools (Webflow, Framer).

• Leadership: Potential to grow into a Senior Marketing Designer or Art Director role, leading projects and mentoring junior designers.

• Cross-functional: Opportunities to collaborate with product marketing and other teams, broadening understanding of the business and GTM processes.

• Skill Development: Access to personal and professional development programs, encouraging continuous learning and adaptation to new creative technologies.

📝 Enhancement Note: The role offers a clear path for growth by specializing in AI-driven design within a thriving tech company. The emphasis on GTM strategy integration suggests that successful candidates can develop a more strategic understanding of marketing operations.

🌐 Work Environment

Office Type: Kaltura operates a hybrid work model, meaning the workspace will involve a mix of in-office collaboration and remote work. The office environment is designed to foster collaboration and creativity.

Office Location(s): The primary office for this role is in Bnei Brak, Tel Aviv District, Israel.

Workspace Context:

• Collaborative Environment: The office is likely set up to facilitate teamwork, brainstorming sessions, and cross-functional interactions, essential for a marketing team.

• Tools & Technology: Access to a modern tech stack, including advanced design software (Figma, Adobe CC) and AI tools, will be standard.

• Operations Team Interaction: Close collaboration with marketing strategists, campaign managers, and potentially product marketers to ensure design aligns with business objectives.

Work Schedule: A standard 40-hour work week is typical, with flexibility inherent in the hybrid model. This allows for managing personal time effectively while ensuring project deadlines are met.

📝 Enhancement Note: The hybrid model is a key feature, offering flexibility. The collaborative office space, combined with access to advanced tools, suggests an environment conducive to both focused design work and team-based innovation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your core design skills, AI integration experience, and overall fit.

• Design Challenge/Portfolio Review: A practical exercise or a deep dive into your portfolio, focusing on your creative process, problem-solving abilities, and how you've used AI and other tools to achieve design goals. Expect questions about typography, branding, and multi-channel campaign execution.

• Team/Hiring Manager Interview: Discussion about your experience, how you collaborate with marketing teams, and your understanding of GTM objectives. This stage assesses cultural fit and your ability to articulate your design strategy and its impact.

• Final Interview: May involve senior leadership to discuss your overall contribution potential and alignment with Kaltura's vision.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where you've used generative AI. Explain the tools used, the problem solved, and the impact (e.g., increased output speed, novel creative directions).

• Demonstrate Process: Don't just show final assets. Include sketches, mood boards, wireframes, and explain your thought process, especially how you iterate and refine using AI.

• Showcase Versatility: Include examples across different channels (digital, web, social, print/events) and formats (static, motion, video).

• Quantify Impact: If possible, mention metrics related to your designs (e.g., improved conversion rates on landing pages, increased engagement on social media).

• Brand Consistency: Ensure your portfolio reflects an understanding of maintaining a strong, consistent brand identity.

Challenge Preparation:

• AI Tool Familiarity: Be ready to discuss specific AI tools you've used and your approach to prompt engineering and refining AI outputs.

• Design Fundamentals: Brush up on core design principles (typography, color theory, layout, visual hierarchy).

• GTM Understanding: Be prepared to discuss how design supports marketing objectives and contributes to a Go-to-Market strategy. Think about how your designs drive awareness, engagement, and conversion.

• Problem-Solving: Practice articulating how you approach design challenges, especially those involving tight deadlines or the need for rapid experimentation.

📝 Enhancement Note: The emphasis on AI integration means candidates should be prepared to demonstrate practical application, not just theoretical knowledge. A strong portfolio that tells a story about process and impact will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI/UX design for web assets.

• Adobe Creative Cloud:

  • Photoshop: For image editing, manipulation, and creating detailed visual assets.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design of presentations, brochures, and other collateral.

• Generative AI Tools: Proficiency with various AI platforms for ideation, image generation, text-to-image, and content enhancement (specific tools may vary but expect discussion around capabilities).

Analytics & Reporting: While not a direct responsibility, an understanding of how design impacts marketing analytics (e.g., click-through rates, engagement metrics) is beneficial. Familiarity with tools like Google Analytics or platform-specific analytics dashboards may be advantageous.

CRM & Automation: No direct CRM/automation tools are listed, but understanding how marketing assets are deployed through marketing automation platforms (e.g., for email campaigns) or CMS (Content Management Systems) like Webflow/Framer is a plus.

Other Preferred Tools:

• Webflow/Framer: For designing and potentially maintaining marketing websites and landing pages.

• AI Video/Animation Tools: Runway, Kling, Seedance, or similar for creating dynamic visual content.

• Motion Graphics/Video Editing: After Effects, Premiere Pro for advanced video production.

📝 Enhancement Note: Proficiency in Figma and Adobe CC is non-negotiable. The key differentiator will be demonstrated experience with generative AI tools and a willingness to explore and adopt new AI-powered creative technologies.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: A strong emphasis on embracing new technologies, particularly AI, to drive creative output and efficiency.

• Collaboration: A culture that encourages teamwork across departments, valuing diverse perspectives to achieve common goals.

• Excellence & Quality: A commitment to high-quality design output that consistently represents the Kaltura brand effectively across all touchpoints.

• Initiative & Ownership: Encouraging individuals to take ownership of their work, propose new ideas, and drive projects forward.

• Flexibility & Well-being: Supporting a hybrid work model and offering benefits that prioritize employee health and work-life balance.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing strategists, campaign managers, and potentially product teams to align design with GTM objectives and product messaging.

• Feedback Exchange: An open culture for providing and receiving constructive feedback to continually improve designs and processes.

• Agile Workflow: Likely operating within an agile framework, enabling rapid iteration and adaptation based on campaign performance and market feedback.

📝 Enhancement Note: Kaltura’s values suggest a modern, forward-thinking work environment where creativity is supported by strong processes and a collaborative spirit. The emphasis on AI aligns with a culture of continuous innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI design tools and effectively integrating them into workflows.

• Balancing AI Efficiency with Brand Integrity: Ensuring that AI-generated content meets high creative standards and maintains brand consistency without sacrificing artistic craft.

• High Creative Output Demands: Meeting the need for rapid production of diverse assets across multiple channels in a fast-paced marketing environment.

• Cross-Functional Alignment: Effectively translating diverse stakeholder needs and campaign objectives into compelling visual designs.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become an expert in cutting-edge AI design tools and workflows.

• Advanced Design Skills: Developing expertise in motion graphics, video editing, and potentially interactive design through provided programs and on-the-job experience.

• GTM Strategy Acumen: Gaining a deeper understanding of marketing strategy and how design contributes to business outcomes, potentially leading to more strategic roles.

• Industry Exposure: Learning from a global team and potentially attending industry events or workshops focused on design and marketing technology.

📝 Enhancement Note: The primary challenge and opportunity lie in mastering and strategically applying AI in design. This role is ideal for someone eager to be at the forefront of design technology and its application in marketing.

💡 Interview Preparation

Strategy Questions:

• "How do you see generative AI transforming the role of a marketing designer in the next 2-3 years, and how have you prepared for these changes?" (Focus on your practical AI integration experience).

• "Describe a time you had to balance rapid creative production with maintaining high brand standards. What was your process, and what was the outcome?" (Highlight your ability to manage speed and quality).

• "How would you approach designing a campaign asset that needs to be tested across multiple channels (e.g., social, email, paid ads)? Walk us through your process." (Demonstrate your understanding of multi-channel design and optimization). Company & Culture Questions:

• "What excites you about Kaltura's mission and its use of video technology?" (Show genuine interest in the company and its products).

• "How do you contribute to a collaborative team environment, especially in a hybrid work setting?" (Emphasize your communication and teamwork skills).

• "Describe your experience with design tools like Figma and Adobe Creative Cloud. Which do you prefer for specific tasks and why?" (Be specific about your tool proficiency). Portfolio Presentation Strategy:

• Narrate Your Process: For each project, explain the objective, your creative approach, the tools you used (especially AI), the challenges you faced, and the results achieved.

• Showcase AI Impact: Clearly articulate how AI improved your workflow, creativity, or the final output. Use specific examples.

• Highlight Versatility: Ensure your presentation covers a range of asset types and channels to demonstrate your breadth of skills.

• Be Ready for Critique: Be open to feedback and discussion about your design choices.

• Connect to Kaltura: If possible, subtly tie your examples to the type of work Kaltura does or the challenges they face.

📝 Enhancement Note: Be prepared to discuss your experience with AI tools in detail, not just conceptually. Your portfolio presentation should be a narrative of your problem-solving and creative process, emphasizing efficiency and impact.

📌 Application Steps

To apply for this AI-Native Marketing Designer position:

• Submit your application through the provided Comeet link.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant work, specifically showcasing your experience with Figma, Adobe Creative Cloud, and, crucially, your application of generative AI tools in marketing design projects. Include examples of multi-channel campaigns and brand collateral.

• Resume Optimization: Ensure your resume clearly articulates your 3-4 years of experience in marketing/visual design, emphasizes your proficiency with required software, and highlights any experience with AI-driven creative processes or GTM strategy contribution. Use keywords such as "Marketing Design," "Generative AI," "Figma," "Adobe Creative Cloud," and "Brand Consistency."

• Interview Preparation: Practice discussing your design process, your experience with AI tools, and how you translate marketing objectives into visual assets. Prepare specific examples from your portfolio for the interview discussion.

• Company Research: Familiarize yourself with Kaltura's products, mission, and recent marketing efforts. Understand their position in the video technology market and how their brand is communicated visually.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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