Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Hapana

Location: Sydney, New South Wales, Australia

Job Type: Fixed term - 12 months (with strong possibility of conversion to permanent)

Category: Marketing Operations / GTM Operations (Creative Focus)

Date Posted: August 31, 2026

Experience Level: 2-3 years (Entry to Mid-Level)

Remote Status: Hybrid

🚀 Role Summary

• Design compelling visual assets that drive engagement across diverse marketing channels, including digital, paid media, and event touchpoints.

• Translate complex B2B SaaS product features and GTM strategies into clear, on-brand visual narratives.

• Collaborate cross-functionally with Marketing and Product teams to ensure design alignment with campaign objectives and brand integrity.

• Develop and manage design templates and asset libraries to streamline workflows and enhance operational efficiency.

• Contribute to the visual storytelling of Hapana's brand, reinforcing its credibility within the fitness technology sector.

📝 Enhancement Note: While the title is "Visual Designer," the core responsibilities and context (supporting marketing, GTM, product launches, B2B SaaS environment) indicate a strong alignment with GTM Operations and Marketing Operations, specifically focusing on the creative execution side. The role is integral to the Go-to-Market (GTM) strategy by producing the visual collateral that supports sales, marketing campaigns, and brand positioning.

📈 Primary Responsibilities

• Design a wide range of 2D visual assets for marketing campaigns, including social media graphics, paid advertisements, website banners, and email templates.

• Create engaging visual content for demand generation initiatives, product launches, and GTM strategies, incorporating UI/UX concepts collaboratively with the Product team.

• Develop light motion graphics, simple animations, or 3D-enhanced visuals to add dynamism to marketing materials and product showcases.

• Support event marketing efforts by designing creative assets such as presentation decks, booth graphics, signage, and promotional collateral.

• Ensure strict adherence to and consistent application of Hapana’s brand guidelines across all visual outputs to maintain brand coherence and strength.

• Adapt and optimize creative assets for various platforms, formats, and target audiences, maximizing their effectiveness.

• Partner closely with Product Marketing and Growth teams to deliver design assets on schedule, ensuring alignment with content strategy and campaign priorities.

• Manage multiple design requests concurrently, balancing creative quality with strict adherence to briefs and deadlines in a dynamic, fast-paced setting.

• Proactively own and maintain design templates, asset libraries, and associated workflows to drive operational efficiency and scalability.

• Provide ad-hoc creative support for evolving business needs as Hapana scales and priorities shift.

📝 Enhancement Note: The responsibilities emphasize end-to-end asset creation and workflow management, which are critical for GTM operations. The mention of "optimizing creative assets for different platforms" and "managing multiple design requests in parallel" highlights the need for efficient, repeatable processes, a hallmark of operations roles.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience demonstrating proficiency. Experience:

• 2-3 years of professional experience in visual design, with a focus on marketing and digital content creation within a B2B SaaS or technology environment.

• Proven experience in delivering creative assets from brief to final execution. Required Skills:

• Proficiency in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and potentially Figma for UI/UX concept representation.

• Strong understanding of visual design principles, typography, color theory, and layout composition.

• Experience designing for digital marketing channels, including social media platforms, paid advertising networks, and email marketing systems.

• Ability to translate marketing and product messaging into compelling visual storytelling that resonates with target audiences.

• Familiarity with brand guideline development and application to ensure visual consistency across all touchpoints.

• Skill in creating 2D graphics and an understanding of motion graphics or basic video editing principles.

• Excellent collaboration and communication skills, with the ability to work effectively within cross-functional teams.

• Strong organizational skills and the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment. Preferred Skills:

• Experience with light 3D modeling or rendering software.

• Familiarity with UI/UX design principles and the ability to translate them into visual assets.

• Basic video editing and animation skills for creating short promotional clips or motion graphics.

• Experience managing design templates and asset libraries for team-wide accessibility and efficiency.

• Understanding of the fitness industry or B2B SaaS market dynamics.

• Exposure to A/B testing creative assets for campaign optimization.

📝 Enhancement Note: The "2-3 years of experience" suggests an entry to mid-level designer who is ready to take on more ownership. The emphasis on "B2B SaaS environment" and "GTM initiatives" points to a need for understanding business objectives behind the design work, moving beyond purely aesthetic execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5-7 diverse projects that demonstrate end-to-end design execution for marketing campaigns.

• Projects should highlight experience in digital assets (social media, paid ads, web) and potentially event marketing collateral.

• Include examples of how design solutions directly supported business objectives, such as driving lead generation, enhancing brand awareness, or supporting product launches.

• Showcase an understanding of brand consistency and the ability to apply brand guidelines effectively across different outputs.

• Demonstrate proficiency in using design software and any relevant motion graphics or 3D tools. Process Documentation:

• Evidence of established design workflows, such as managing briefs, iterative feedback loops, and final asset delivery processes.

• Examples of how design templates or asset libraries were created, managed, and utilized to improve team efficiency and consistency.

• Case studies or descriptions of how design assets were optimized for specific platforms or campaign goals, detailing the process and rationale.

• Clear articulation of how design processes integrate with broader marketing campaign planning and execution cycles.

📝 Enhancement Note: For operations-focused roles, portfolios often need to demonstrate not just creative output but also process efficiency and impact. This section emphasizes the need to showcase how the designer organized their work, managed assets, and contributed to operational improvements through their design processes.

💵 Compensation & Benefits

Salary Range:

• Based on Sydney, New South Wales, Australia, for a Visual Designer with 2-3 years of experience in a B2B SaaS environment, the estimated annual salary range is AUD $70,000 - $95,000. This estimate considers the current market rates for design professionals in Sydney, factoring in the specific industry (SaaS), the fixed-term nature of the contract, and the potential for permanent conversion. Benefits:

• Birthday Leave – An extra day off to celebrate your birthday.

• Wellness Days – Two additional paid days per year dedicated to wellbeing.

• Work From Anywhere – Up to two weeks per year to work remotely internationally.

• Home Office Allowance – Financial support to enhance your home workspace.

• Paid Parental Leave – Comprehensive support for new parents.

• Sonder – 24/7 mental health, medical, and wellbeing support services. Working Hours:

• Full-time, typically 40 hours per week. The role is based in Sydney and operates with a hybrid work arrangement, allowing for flexibility while requiring in-office presence.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for similar roles in Sydney. The specific salary will depend on the candidate's experience, the precise scope of responsibilities, and negotiation. The benefits listed are directly from the provided text and are attractive for talent retention.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B SaaS, Fitness Technology. Hapana operates at the intersection of technology and the rapidly evolving fitness industry, providing comprehensive platform solutions for fitness brands. This context means the company values innovation, efficiency, and a deep understanding of customer needs within a competitive market.

Company Size: ~115 employees. This mid-size structure suggests a dynamic environment with opportunities for significant individual impact and cross-functional collaboration, while still maintaining some of the agility of a smaller startup.

Founded: The founding date is not specified, but the company is described as being in an "exciting new chapter" with significant investment in platform, AI, and product innovation, indicating a phase of growth and expansion.

Team Structure:

• The Visual Designer will primarily collaborate with the Marketing team, which is likely composed of specialists in areas like content marketing, digital advertising, product marketing, and growth.

• There will be close interaction with the Product team to ensure UI/UX concepts are accurately reflected in marketing visuals.

• The reporting structure will likely place the designer under a Marketing Manager or Head of Marketing, with a dotted line to Product Marketing for specific campaign needs.

• Cross-functional collaboration is a key aspect, emphasizing teamwork with various departments to support overall business objectives. Methodology:

• Data-driven decision-making is implied through the focus on campaign performance and optimization.

• Workflow optimization is a stated goal, with the designer expected to improve efficiency through templates and asset libraries.

• Collaboration is central, with a strong emphasis on working with diverse teams to achieve common goals.

• Product and market understanding are crucial, as designs must reflect B2B SaaS realities and fitness industry trends.

Company Website: https://hapana.com/

📝 Enhancement Note: The company's focus on the fitness industry and B2B SaaS provides a unique context for a visual designer. Understanding this dual focus is key to creating effective marketing collateral. The size of the company suggests a role where initiative and process improvement are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an Entry to Mid-Level Visual Designer, suitable for someone with 2-3 years of experience. It's an execution-focused role with opportunities to take ownership of design workflows and asset management, contributing to operational efficiency.

Reporting Structure: The Visual Designer will likely report to a Marketing Lead or Manager. They will work closely with Product Marketing, Growth Marketing, and potentially Product Management, requiring strong communication and collaboration skills to align on visual strategies and deliverables.

Operations Impact: The Visual Designer's work directly impacts Hapana's Go-to-Market (GTM) strategy by creating compelling visual assets that drive customer acquisition, support product launches, enhance brand perception, and enable sales efforts. By improving the quality and consistency of marketing materials, the designer contributes to higher engagement rates, stronger brand credibility, and ultimately, revenue growth. Efficiency gains from optimized design processes also free up marketing resources for strategic initiatives.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in B2B SaaS marketing visuals, motion graphics, and potentially light 3D work. Learning to optimize creative assets for performance across various channels.

• Process Ownership: Potential to lead the development and refinement of design workflows, template systems, and asset libraries, demonstrating project management and operational leadership.

• Brand Impact: Contribute significantly to Hapana's brand identity as the company scales, with the possibility of transitioning into a permanent role and taking on more strategic design responsibilities.

• Industry Exposure: Gain valuable experience in the fast-growing fitness technology sector, understanding its unique marketing challenges and opportunities.

📝 Enhancement Note: The "strong possibility of conversion to a permanent position" and the focus on "improving efficiency over the contract period" highlight growth potential beyond just design execution, into process ownership and strategic contribution.

🌐 Work Environment

Office Type: Hybrid. Employees are expected to work from the Sydney office, but with flexibility to work remotely for up to two weeks per year from anywhere in the world. This suggests a blend of in-office collaboration and remote work autonomy.

Office Location(s): Sydney, New South Wales, Australia. Specific office address details are not provided but are implied to be within the Sydney metropolitan area.

Workspace Context:

• The role is execution-focused, requiring hands-on design work.

• Collaboration will be key, with opportunities to interact with marketing and product teams, likely in a dynamic, fast-paced environment.

• Access to necessary design tools and technology is expected, supporting the creation of digital, paid, and event-led assets.

• The hybrid model implies a need for effective communication and task management across different work locations. Work Schedule:

• Full-time, approximately 40 hours per week.

• The hybrid arrangement offers flexibility, balancing in-office collaboration with remote work. Specific days in the office may be determined by team needs and management guidance.

📝 Enhancement Note: The hybrid nature combined with the "Work From Anywhere" benefit suggests a modern, flexible work culture that values autonomy and trust, which is attractive to professionals seeking work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and portfolio through the Hapana careers portal.

• Portfolio Review: Shortlisted candidates will have their portfolios reviewed for design quality, relevance to B2B SaaS marketing, and end-to-end execution capabilities.

• Screening Call/Interview: An initial conversation to assess experience, cultural fit, and understanding of the role's requirements.

• Design Exercise/Case Study: Candidates may be asked to complete a short, timed design challenge or present a case study from their portfolio, demonstrating problem-solving and design thinking relevant to Hapana's context.

• Team/Manager Interviews: Further interviews with marketing leadership and potentially team members to assess technical skills, collaboration style, and alignment with company values.

• Final Offer: For successful candidates, a contract offer will be extended.

Portfolio Review Tips:

• Highlight GTM Impact: Showcase projects that clearly demonstrate how your designs supported specific marketing objectives (e.g., lead generation, product launch success, campaign engagement).

• Showcase Process: For at least one project, detail your design process from brief to delivery, including how you collaborated, iterated, and managed feedback.

• Brand Consistency: Include examples where you've successfully applied or developed brand guidelines.

• Platform Adaptation: Demonstrate your ability to tailor visuals for different platforms (social, web, email, paid ads).

• Technical Proficiency: Ensure your portfolio clearly exhibits your command of design software and any motion/3D capabilities.

• Conciseness: Organize your portfolio for easy navigation, focusing on quality over quantity.

Challenge Preparation:

• Understand Hapana: Research Hapana's products, target audience (fitness brands), and current marketing efforts.

• GTM Context: Be prepared to discuss how visual design supports Go-to-Market strategies and B2B SaaS sales cycles.

• Brand Application: Practice applying hypothetical brand guidelines or adapting existing ones to new campaign ideas.

• Efficiency Focus: Think about how design processes can be made more efficient, especially in a fast-paced environment. Be ready to discuss template creation or asset library management.

📝 Enhancement Note: The emphasis on "end-to-end design execution" and "supporting acquisition, product launches, sales" means interviewers will look for more than just aesthetic talent; they'll seek evidence of strategic thinking and process-driven design.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for 2D graphic design (Photoshop, Illustrator, InDesign).

• Figma: Likely used for UI/UX concept representation and potentially collaborative design, especially for product-related visuals.

• Motion Graphics/Video Editing Software: Potentially Adobe After Effects, Premiere Pro, or similar for light animation and video content.

• 3D Software: For occasional light 3D visuals, depending on the specific tools used at Hapana (e.g., Blender, Cinema 4D, or specialized plugins).

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts campaign performance metrics (e.g., CTR, engagement rates) is beneficial. Familiarity with how marketing teams use analytics tools (e.g., Google Analytics, social media analytics) to measure creative effectiveness would be advantageous. CRM & Automation:

• No direct CRM or automation tool usage expected for this role. However, understanding how marketing automation platforms (e.g., HubSpot, Marketo) use visual assets in campaigns is a plus.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is non-negotiable. Experience with Figma is increasingly important for B2B SaaS design roles. The mention of "light 3D visuals" and "motion/video content" indicates a need for a broader skill set beyond traditional graphic design.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A focus on creating visuals that have a tangible effect on marketing campaign success and business growth.

• Efficiency & Scalability: Valuing the development of organized workflows, templates, and asset libraries to support rapid scaling and consistent output.

• Collaboration & Communication: Fostering a team environment where designers work closely with marketing, product, and sales to achieve shared objectives.

• Brand Stewardship: Upholding and strengthening Hapana's brand identity through consistent and high-quality visual execution.

• Continuous Improvement: Embracing feedback and proactively seeking ways to enhance design processes and creative output.

Collaboration Style:

• Cross-functional Integration: Working seamlessly with Marketing, Product Marketing, and Growth teams to align visual strategies with campaign goals.

• Feedback Loops: Open to constructive criticism and iterative design processes to refine assets.

• Knowledge Sharing: Contributing to a shared understanding of design best practices and brand standards within the team.

• Agile Approach: Adapting quickly to changing priorities and project requirements in a fast-paced environment.

📝 Enhancement Note: The company culture emphasizes growth, impact, and efficiency, which aligns well with operations principles. The designer is expected to be a proactive contributor who not only creates assets but also improves the systems around their creation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: Ensuring design output is both aesthetically strong and strategically aligned with GTM and marketing goals.

• Pace of a High-Growth SaaS Company: Adapting to a fast-moving environment with frequent requests and evolving priorities.

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a unified brand voice and visual identity across all marketing touchpoints.

• Translating Technical Concepts Visually: Effectively communicating complex B2B SaaS features and UI/UX concepts through design.

Learning & Development Opportunities:

• Specialized Skill Development: Opportunities to enhance skills in motion graphics, light 3D, and advanced digital asset optimization for performance.

• Process Improvement Leadership: Taking ownership of design workflows, templates, and asset management systems, developing project management and operational efficiency skills.

• Strategic Design Input: Growing to contribute more strategically to campaign planning and brand development as the company scales.

• Industry Expertise: Deepening knowledge of the fitness technology market and B2B SaaS marketing trends.

📝 Enhancement Note: The challenges are typical for a designer in a growth-stage tech company, and the listed growth opportunities directly address how to overcome these challenges while advancing one's career.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a visual asset for a new product feature launch, considering it needs to resonate with both potential customers and existing users?" (Focus on understanding target audiences, translating features, and brand alignment)

• "Describe a time you had to manage multiple, competing design requests with tight deadlines. How did you prioritize and ensure quality?" (Focus on project management, prioritization, and efficiency)

• "How do you ensure brand consistency across various marketing channels, from social media ads to event banners?" (Focus on brand guidelines, systematic approach, and attention to detail) Company & Culture Questions:

• "What interests you about Hapana and our role in the fitness technology industry?" (Demonstrate research and genuine interest)

• "How do you approach collaboration with marketing and product teams, especially when there are differing opinions on creative direction?" (Focus on communication, compromise, and problem-solving)

• "What does 'making an impact' mean to you in a design role within a B2B SaaS company?" (Connect your work to business outcomes and GTM objectives) Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the challenge, your role, your process, the solution, and the impact (quantify if possible).

• Highlight Process Efficiency: If you created templates or improved workflows for a project, showcase that as evidence of operational thinking.

• Focus on Relevance: Select projects that best demonstrate your skills for a B2B SaaS marketing environment.

• Be Prepared for Design Challenges: Practice quick design exercises or be ready to discuss how you'd approach a hypothetical brief for Hapana.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent and an operations-minded approach – someone who can deliver high-quality visuals efficiently and contribute to the overall marketing and GTM strategy.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the Hapana careers portal (https://hapana.bamboohr.com/careers/115).

• Curate Your Portfolio: Select 5-7 of your strongest projects that highlight your experience in B2B SaaS marketing, digital asset creation, and end-to-end design execution. Ensure it clearly demonstrates your ability to apply brand guidelines and create engaging visuals for campaigns.

• Tailor Your Resume: Emphasize your 2-3 years of relevant design experience, proficiency in Adobe Creative Suite and other relevant tools, and any experience with motion graphics, 3D, or UI/UX concepts. Highlight achievements related to campaign support, brand consistency, and workflow efficiency.

• Prepare Your Presentation: Be ready to articulate your design process, collaborative approach, and how your work contributes to marketing and business objectives. Practice presenting a case study from your portfolio that showcases problem-solving and impact.

• Research Hapana: Understand Hapana's mission, products, target market (fitness brands), and their position in the fitness technology industry. Familiarize yourself with their existing brand and marketing materials to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.