Senior Creative Designer

📍 Job Overview

Job Title: Senior Creative Designer

Company: Globe Group

Location: 18F The Globe Tower, Philippines

Job Type: Full time

Category: Marketing Operations / Creative Operations / GTM Operations

Date Posted: August 13, 2026

Experience Level: Mid-Senior Level (4+ years)

Remote Status: On-site

🚀 Role Summary

• This role is a pivotal part of the Growth Marketing team, focusing on the design and optimization of visual assets to drive customer acquisition, engagement, and retention through data-informed creative strategies.

• The Senior Creative Designer will be responsible for crafting high-impact, performance-driven creatives, including ads, landing pages, banners, and in-app graphics, with a strong emphasis on A/B testing and iterative improvement.

• A key aspect of this position involves leveraging analytics, heatmaps, and behavioral data to inform design decisions and continuously optimize creative effectiveness in line with evolving growth strategies.

• This role requires a blend of strong creative storytelling, a passion for experimentation and growth hacking, and proficiency in modern design tools and front-end technologies to create engaging, conversion-focused user experiences.

📝 Enhancement Note: While the title is "Senior Creative Designer," the description heavily emphasizes "Growth Creatives Designer" and "performance marketing design." This indicates a specialization within creative roles, aligning it closely with Revenue Operations, Sales Operations, and Go-To-Market (GTM) Operations functions that rely on data-driven creative for business outcomes. The focus on customer acquisition, engagement, retention, and conversion rate optimization (CRO) solidifies its operational alignment.

📈 Primary Responsibilities

• Design and produce high-performing marketing creatives, including digital ads, landing pages, banners, email graphics, and in-app visuals, optimized for conversion.

• Develop engaging motion graphics, GIFs, and micro-interactions to enhance user engagement and improve conversion rates across various digital touchpoints.

• Create diverse A/B test variations of creative assets to systematically optimize design performance and drive improvements in key growth metrics such as click-through rates (CTR) and conversion rates.

• Adapt and localize creative assets for different platforms (e.g., social media, email, web), user segments, and specific campaign objectives, ensuring brand consistency and regional relevance.

• Design interactive and personalized user experiences that directly contribute to increasing conversion rates and enhancing customer retention.

• Ensure all creative outputs strictly adhere to brand identity guidelines, established UX principles, and are informed by data-driven performance insights.

• Collaborate closely with Growth Managers, Product Designers, and Marketing teams to ensure visual alignment with campaign goals, product messaging, and overall user experience best practices.

• Utilize performance analytics, heatmaps, user behavior data, and A/B testing results to inform design decisions and enhance the effectiveness of creative assets.

• Continuously iterate and optimize designs based on performance data, testing insights, and evolving growth strategies to maximize ROI on creative investments.

• Employ creative storytelling techniques to develop unique, attention-grabbing visuals that resonate deeply with target user segments and drive desired actions.

• Stay abreast of the latest design trends, growth marketing strategies, consumer psychology insights, and emerging creative technologies to maintain a competitive edge.

• Explore and implement AI-assisted design tools, automation techniques, and new design technologies to scale creative output efficiently and effectively.

📝 Enhancement Note: The responsibilities clearly indicate a focus on performance and optimization, which is a core function of operations roles. The emphasis on A/B testing, data utilization, and conversion rate optimization (CRO) aligns this role with the operational execution of growth strategies.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a Senior Creative Designer role.

Experience: Minimum of 4 years of progressive experience in growth design, performance marketing design, digital design, or a closely related creative role with a strong emphasis on measurable results.

Required Skills:

• Proven ability to balance strong creative aesthetics with performance-driven objectives, designing assets that are both visually engaging and highly effective at driving conversions.

• Demonstrated passion for storytelling, data-informed experimentation, and leveraging growth hacking techniques through design.

• Experience designing for multi-platform marketing campaigns, including social media advertisements, email marketing, CRM campaigns, and in-app user engagements.

• Proficiency in industry-standard design software: Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects), Canva, and Sketch.

• Strong understanding of core performance marketing creative principles, fundamental UI/UX design concepts, and digital campaign best practices.

• Proficiency in HTML and CSS, enabling the ability to build, customize, and optimize responsive digital creatives, email templates, and web-based interactive experiences. Preferred Skills:

• Experience with motion design and video editing software (e.g., After Effects, Premiere Pro) for dynamic creative assets.

• Familiarity with marketing automation platforms and their creative integration capabilities.

• Understanding of data analytics tools and the ability to interpret performance metrics to guide creative decisions.

• Experience in localization and internationalization of creative assets.

📝 Enhancement Note: The requirements emphasize practical application and measurable outcomes (performance marketing, conversion optimization, HTML/CSS proficiency), which are hallmarks of operational roles that bridge creative output with business objectives. The inclusion of specific software like Figma and Adobe Creative Suite, along with coding languages, points to a hands-on, execution-oriented position.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a strong track record of creating visually compelling and high-performing creative assets for digital marketing campaigns.

• Case studies showcasing A/B testing initiatives, detailing the hypothesis, design variations, performance metrics, and the resulting impact on key growth indicators (e.g., conversion rates, CTRs).

• Examples of responsive design work across different platforms and devices, illustrating adaptability and user-centric design principles.

• Demonstrations of motion graphics, animations, or interactive elements that have been used to enhance user engagement and drive campaign success.

• Evidence of designing for personalization and segmentation, showing how creatives were tailored to specific user groups. Process Documentation:

• Ability to document the creative process, from ideation and design to testing and optimization, highlighting the data-informed approach.

• Showcase understanding of workflow management for creative asset production, including collaboration with cross-functional teams and adherence to timelines.

• Examples of how performance data and user insights were integrated into the design iteration process to achieve specific business outcomes.

📝 Enhancement Note: For roles with a strong performance and optimization focus, a portfolio is critical. It needs to go beyond aesthetics to demonstrate the impact of the design. Case studies highlighting A/B testing and data-driven iteration are essential for showcasing operational effectiveness.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Creative Designer with 4+ years of experience in the Philippines, particularly in a major business hub like Metro Manila (where The Globe Tower is located), the estimated annual salary range is PHP 900,000 - PHP 1,500,000. This range can vary based on the specific candidate's skill set, portfolio strength, and the exact scope of responsibilities within Globe Group's compensation structure.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision) for employees and potentially dependents.

• Paid time off, including vacation leave, sick leave, and holidays, in accordance with Philippine labor laws.

• Opportunities for professional development, training programs, and workshops focused on design, marketing, and growth strategies.

• Access to company-provided tools and technology, including high-performance workstations and software licenses.

• Potential for performance-based bonuses or incentives tied to campaign success and key growth metrics.

• Employee wellness programs and initiatives promoting work-life balance.

• Retirement savings plan or provident fund contributions.

Working Hours: Standard full-time working hours are typically 40 hours per week, Monday to Friday, with potential flexibility depending on project demands and team needs. The role is based on-site at The Globe Tower, requiring physical presence during business hours.

📝 Enhancement Note: Salary estimates are based on general Philippine market data for senior creative roles in major urban centers. Benefits are standard for large corporations in the Philippines and are tailored to what a creative operations role might value. The note specifies the methodology for the salary estimate.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications and Digital Services. Globe Group is a major player in the Philippine telecommunications sector, offering a wide range of services including mobile, broadband, and digital solutions, positioning it at the forefront of digital transformation in the country.

Company Size: Large Enterprise (typically 5,000+ employees). This size suggests a structured environment with established processes, potential for cross-functional collaboration, and clear career progression pathways, but also implies a need for efficiency and scalability in operations.

Founded: The company has a long history, with origins tracing back to the early 20th century, evolving into its current form as a modern telecommunications giant. This historical depth implies stability and a significant market presence.

Team Structure:

• The role likely sits within a larger Marketing or Growth team, potentially with a dedicated "Growth Marketing" or "Creative Operations" unit.

• The Senior Creative Designer would likely report to a Marketing Manager, Head of Growth, or Creative Lead, with dotted-line reporting or close collaboration with performance marketers and data analysts.

• Cross-functional collaboration is essential, involving close partnerships with Growth Marketers, Product Designers, Data Analysts, and potentially Brand Managers and Campaign Managers. Methodology:

• Data-driven decision-making is a core methodology, with a strong emphasis on analytics, A/B testing, and performance measurement to guide creative output.

• Iterative design and optimization are central to the workflow, ensuring continuous improvement of marketing assets.

• A collaborative approach to problem-solving, bringing together diverse perspectives from creative, marketing, and data disciplines.

Company Website: https://www.globe.com.ph/

📝 Enhancement Note: Company context is derived from the provided URL and general knowledge of Globe Telecom's market position. The size and industry suggest a dynamic environment where operational efficiency and data-driven strategies are crucial for success.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role, requiring significant experience and the ability to operate autonomously. It bridges the gap between creative execution and operational strategy, with a focus on measurable business impact. The role is crucial for driving GTM efficiency through optimized creative assets.

Reporting Structure: Typically, this role reports to a Manager or Head of Growth Marketing or Creative Operations. There will be extensive collaboration with peers in performance marketing, analytics, and product teams.

Operations Impact: The Senior Creative Designer directly impacts revenue and business decisions by creating assets that improve customer acquisition costs (CAC), increase customer lifetime value (CLTV), enhance conversion rates, and drive user engagement. Their work is quantifiable and directly tied to business performance metrics.

Growth Opportunities:

• Specialization: Deepen expertise in growth design, performance marketing creatives, or specific platform creative optimization.

• Leadership: Transition into a Creative Lead or Art Director role within the growth team, managing junior designers and overseeing creative strategy.

• Cross-functional Development: Move into roles within Product Design, Marketing Operations, or even Performance Marketing management, leveraging their data-driven creative insights.

• Skill Expansion: Develop advanced skills in areas like UX research, front-end development for rich media, or AI-driven creative tools.

📝 Enhancement Note: The analysis focuses on how this creative role functions within an operational framework, emphasizing its impact on business metrics and potential for career advancement within GTM and operations-aligned paths.

🌐 Work Environment

Office Type: The description specifies "18F The Globe Tower," indicating a modern, professional office environment within a prominent corporate building. This suggests a structured, on-site work setting.

Office Location(s): 18F The Globe Tower, Philippines. This is likely a central business district location, offering good accessibility and a professional corporate atmosphere.

Workspace Context:

• A collaborative and dynamic office space designed to foster teamwork and innovation among marketing and creative professionals.

• Access to state-of-the-art design tools, high-performance workstations, and potentially a dedicated creative lab or studio.

• Opportunities for informal and formal interactions with colleagues across various departments, promoting knowledge sharing and a cohesive work environment.

Work Schedule: The role is full-time and on-site, adhering to standard business hours (likely Monday-Friday, 9 AM - 6 PM or similar). While on-site, there might be some flexibility for project deadlines, but the core expectation is regular physical presence.

📝 Enhancement Note: The location and implied company size suggest a well-equipped corporate environment that supports professional development and collaboration, typical for large tech/telecom firms.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter screens applications for basic qualifications and cultural fit.

• Portfolio Review & Technical Interview: A dedicated session to review the candidate's portfolio, focusing on case studies of performance-driven creative work, A/B tests, and data utilization. Questions will assess technical proficiency in design tools and understanding of growth marketing principles.

• Hiring Manager Interview: Deeper dive into experience, approach to problem-solving, collaboration style, and alignment with team goals. May involve a creative challenge or a discussion of how they would approach a specific growth marketing scenario.

• Cross-functional Interview (Optional): Meeting with key collaborators (e.g., a Growth Marketer or Data Analyst) to assess teamwork and communication skills.

• Final Interview: Potentially with a senior leader to discuss strategic alignment and long-term fit.

Portfolio Review Tips:

• Highlight Performance: Clearly articulate the business objectives for each project and the measurable results achieved through your design work. Quantify impact with metrics like conversion rate improvements, CTR increases, or engagement uplift.

• Showcase Iteration: Include examples of A/B tests or design iterations, explaining your rationale for each variation and how data informed your decisions.

• Demonstrate Technical Skill: Provide examples of motion graphics, interactive elements, or HTML/CSS-based creatives where applicable.

• Tell a Story: For each case study, present a clear narrative: the problem, your solution (design approach), the process (testing, collaboration), and the outcome (results).

• Tailor to Globe: Research Globe Group's current campaigns and brand aesthetic. If possible, include examples that show an understanding of their market and target audience.

Challenge Preparation:

• Be prepared for a potential creative challenge that requires designing an asset for a specific campaign objective or user segment, often with a time limit. Focus on demonstrating your process, not just the final output.

• Practice articulating your design decisions, linking them back to data, user behavior, and business goals.

• Prepare to discuss how you would approach optimizing an existing creative asset based on provided performance data.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to a role that emphasizes performance and data, requiring candidates to prove not just creative talent but also operational effectiveness and business acumen.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (primary), Adobe Creative Suite (Photoshop, Illustrator, After Effects), Canva, Sketch. Proficiency in Figma and Adobe Creative Suite is essential for creating and iterating on visual assets.

• Motion Graphics & Video: Adobe After Effects, Adobe Premiere Pro (preferred for video editing and animation).

• Web Development: HTML, CSS for building and customizing responsive digital creatives, email templates, and web experiences.

Analytics & Reporting:

• Data Interpretation: While not directly using them, understanding how to interpret data from tools like Google Analytics, Adobe Analytics, or internal dashboarding tools is crucial.

• Heatmaps & User Behavior: Familiarity with tools like Hotjar or similar for understanding user interaction on landing pages and websites.

CRM & Automation:

• Marketing Automation: Understanding how creatives are deployed through platforms like Salesforce Marketing Cloud, HubSpot, or similar is beneficial, though direct use may not be required.

• Project Management: Familiarity with tools like Jira, Asana, or Trello for managing creative workflows and deadlines.

📝 Enhancement Note: This section lists the specific tools mentioned in the job description and augments them with commonly associated tools in a performance marketing and operations context, highlighting their relevance to the role's responsibilities.

👥 Team Culture & Values

Operations Values:

• Data-Driven: A strong emphasis on using data and analytics to inform all design decisions, measure impact, and drive continuous improvement.

• Experimentation: A culture that encourages testing, learning from failures, and iterating rapidly to find optimal creative solutions.

• Collaboration: A commitment to working closely with cross-functional teams (marketing, product, data) to achieve shared goals.

• Efficiency: A focus on optimizing creative production processes and maximizing the impact of every asset created.

• Customer-Centricity: Designing with the end-user in mind, ensuring that creatives are relevant, engaging, and provide value.

Collaboration Style:

• Cross-Functional Integration: Actively participating in team meetings and discussions with marketers, product managers, and analysts to align creative efforts with broader business objectives.

• Feedback-Oriented: Openness to receiving and providing constructive feedback on designs and strategies to foster a culture of continuous improvement.

• Agile Methodologies: Likely working within agile sprints or similar iterative frameworks, requiring close communication and quick adaptation to changing priorities.

📝 Enhancement Note: The values are inferred from the job description's emphasis on data, performance, and collaboration, aligning with typical operational team cultures focused on measurable outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Performance: The constant need to produce aesthetically pleasing designs that also meet stringent performance metrics can be demanding.

• Rapid Iteration Cycles: Keeping up with the fast pace of digital marketing and A/B testing requires agility and the ability to generate multiple creative variations quickly.

• Data Interpretation: Translating complex performance data and user behavior insights into actionable design improvements.

• Platform Fragmentation: Adapting creative strategies and assets across a diverse and evolving landscape of digital platforms.

Learning & Development Opportunities:

• Advanced Growth Design Techniques: Opportunities to learn and implement cutting-edge growth hacking and performance marketing creative strategies.

• New Tool Proficiency: Exposure to and training on emerging AI-assisted design tools and automation technologies.

• Cross-Functional Skill Development: Gaining deeper insights into marketing strategy, product development, and data analytics through close collaboration.

• Industry Trends: Staying ahead of the curve by attending webinars, conferences, or workshops on design, marketing, and consumer behavior.

📝 Enhancement Note: Challenges are framed in the context of a performance-driven operational role, and growth opportunities highlight skill development relevant to a GTM and operations career path.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a creative asset that significantly improved a key growth metric. What was your process, and how did you measure success?" (Focus on data, metrics, and ROI)

• "How do you balance creative innovation with the need for performance and conversion optimization in your designs?" (Highlight your methodology for testing and iteration)

• "Imagine we need to launch a new feature. Walk me through how you would approach designing the creative assets for its acquisition campaign, from initial brief to final testing." (Demonstrate your end-to-end process) Company & Culture Questions:

• "What do you know about Globe Group and our position in the Philippine market?" (Research company values, recent campaigns, and industry standing)

• "How do you approach collaborating with non-designers, such as marketers and data analysts, to ensure creative success?" (Emphasize communication and alignment)

• "Describe a situation where you had to adapt your design approach based on unexpected performance data or user feedback." (Showcase your adaptability and data-driven mindset) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your approach (design strategy, tools used), the execution (iterations, A/B tests), and the quantifiable results.

• Highlight Data Integration: Explicitly mention how data, analytics, and user insights influenced your design decisions and optimizations.

• Showcase Technical Skills: If you have strong examples of motion graphics, interactive elements, or HTML/CSS implementation, ensure they are showcased and explained.

• Be Ready for Questions: Anticipate questions about your design choices, the challenges you faced, and how you would approach similar situations differently in the future.

📝 Enhancement Note: Interview questions and preparation tips are designed to probe the candidate's ability to perform in an operations-centric creative role, focusing on their strategic thinking, data literacy, and impact-driven approach.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided Workday link: https://globe.wd3.myworkdayjobs.com/GLB_Careers/job/18F-The-Globe-Tower/Senior-Creative-Designer_R0000021524-1

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating growth design principles, performance marketing impact, and A/B testing case studies. Quantify results with specific metrics.

• Resume Optimization: Tailor your resume to highlight experience in "growth design," "performance marketing creatives," "conversion rate optimization," and proficiency in the required tools (Figma, Adobe Creative Suite, HTML/CSS). Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, especially how you use data to inform decisions and measure success. Prepare specific examples for behavioral questions related to collaboration and problem-solving.

• Company Research: Familiarize yourself with Globe Group's current marketing campaigns, brand aesthetic, and its role in the Philippine digital landscape to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---