Senior Creative Designer

📍 Job Overview

Job Title: Senior Creative Designer

Company: UPSTARS

Location: Kyiv, Ukraine

Job Type: Full-Time

Category: Creative Design / GTM Operations Support

Date Posted: 2026-06-26

Experience Level: Senior (5-10 years)

Remote Status: Fully Remote (Ukraine/Poland/Europe)

🚀 Role Summary

• Spearhead the development and maintenance of design projects, ensuring visual consistency and brand integrity across all platforms.

• Drive the creation and evolution of promotional activities and marketing campaigns through innovative visual concepts.

• Develop, support, and scale robust design systems to ensure brand coherence and efficient design workflows.

• Generate creative ideas for both marketing initiatives and product development, aligning with business objectives.

• Optimize internal design processes and workflows, leveraging automation and best practices for enhanced efficiency.

📝 Enhancement Note: This role, while titled "Senior Creative Designer," has significant implications for Go-To-Market (GTM) operations by supporting marketing and product development. The emphasis on design systems, promotional activities, and workflow optimization points to a need for strategic design thinking that directly impacts business growth and operational efficiency.

📈 Primary Responsibilities

• Lead the end-to-end design process for various projects, from concept generation to final asset delivery.

• Develop and maintain comprehensive design systems, style guides, and brand guidelines to ensure visual consistency across all touchpoints.

• Create compelling visual assets for marketing campaigns, social media promotion, presentations, and digital materials.

• Generate and iterate on creative concepts for new and existing products, collaborating closely with product and marketing teams.

• Design vector icons and other graphical elements with precision and adherence to established design principles.

• Actively participate in brainstorming sessions and contribute innovative ideas to enhance marketing and product strategies.

• Ensure the quality and consistency of all graphics, aligning with brand guidelines, templates, and project specifications.

• Analyze the effectiveness of design solutions and propose data-informed improvements to drive better outcomes.

• Optimize design processes and internal workflows, implementing best practices for efficiency and scalability.

• Collaborate effectively with product, marketing, and creative teams to achieve shared goals and project success.

📝 Enhancement Note: The responsibilities clearly indicate a senior-level role focused on strategic design leadership. The mention of "optimizing design processes and internal workflows" and "analyzing the effectiveness of design solutions" suggests a need for an operations-minded approach to design, focusing on efficiency and measurable impact, which is a key characteristic of GTM operations support.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field is typically expected for a Senior Creative Designer role. Equivalent practical experience will also be considered.

Experience: 5-10 years of professional experience in creative design, with a strong portfolio showcasing a range of design projects and a proven track record of delivering high-quality visual assets.

Required Skills:

• Expert proficiency in Adobe Illustrator, Adobe Photoshop, and Figma.

• Advanced skills in typography, including font selection, pairing, text hierarchy, and ensuring readability.

• Deep understanding of composition, layout design principles, and color theory.

• Proven experience creating visuals for social media, presentations, infographics, and general digital marketing materials.

• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.

• Strong analytical skills to assess design effectiveness and identify areas for improvement.

• Excellent communication skills for effective collaboration and stakeholder engagement.

• Experience working with AI tools in the design process. Preferred Skills:

• A proactive and responsible attitude, taking ownership of project outcomes.

• Enthusiasm for tackling complex and non-standard design challenges.

• Basic understanding of product or marketing metrics and how design contributes to them.

• Prior experience in the iGaming industry.

📝 Enhancement Note: The required skills align with a senior creative role. The inclusion of "analytical skills," "AI tools," and "understanding of metrics" hints at an expectation for data-informed design decisions and process optimization, which are critical for operations-focused roles. The preference for "responsibility for results" and "tackling complex challenges" further underscores the senior and impact-oriented nature of this position.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects, demonstrating expertise across digital, social media, and branding.

• Highlight projects involving the development or significant contribution to design systems and brand guidelines.

• Include examples of creative assets developed for marketing campaigns, promotional activities, and product launches.

• Present case studies that detail the design process, challenges faced, and the impact of the design solutions.

• Demonstrate proficiency in creating vector icons and other graphic elements. Process Documentation:

• Illustrate the process for developing and maintaining design systems, including version control and updates.

• Document the workflow for creating social media creatives, from concept to final asset delivery, emphasizing efficiency.

• Outline the approach to collaborating with product and marketing teams, including feedback loops and iteration cycles.

• Showcase how design decisions are informed by analysis of design effectiveness and user feedback.

• Detail the process for optimizing internal design workflows and adopting new tools or methodologies.

📝 Enhancement Note: For a Senior Creative Designer role with operations implications, the portfolio should not just showcase aesthetic quality but also the candidate's ability to manage processes, build scalable systems, and contribute to operational efficiency. Demonstrating a structured approach to design and an understanding of how design impacts business metrics is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Creative Designer role in Kyiv, Ukraine, with 5-10 years of experience, the estimated salary range is UAH 50,000 - 90,000 per month. This range can fluctuate based on the candidate's specific skill set, experience, and the final negotiation.

Benefits:

• Official employment in Ukraine or Poland, with support for necessary documentation.

• 20 working days of paid annual leave.

• Coverage of public holidays and sick leave.

• Comprehensive medical insurance, including access to top clinics.

• Mental health support through the Pleso platform, covering psychologist costs.

• A monthly "Benefit cafe" allowance for personal interests, hobbies, or sports.

• Participation in regular team events, masterclasses, team buildings, and corporate parties.

• An individual budget for professional development courses and certifications.

• Corporate English language lessons.

• Access to workshops and an extensive online library for continuous learning.

Working Hours: Standard 40-hour work week, with flexibility to work remotely. The company emphasizes work-life balance, ensuring coverage for public holidays and sick leave.

📝 Enhancement Note: The salary range is estimated based on current market data for senior creative roles in Ukraine. The benefits package is comprehensive and highlights the company's commitment to employee well-being, professional growth, and work-life balance, which are attractive to operations professionals seeking a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Product IT Company), with a strong focus on B2B services and technological solutions, particularly in the iGaming sector.

Company Size: UPSTARS is actively scaling, indicating a growth-phase company that likely offers dynamic opportunities and a less rigid structure than a large corporation. The team is growing, suggesting opportunities for influence and development.

Founded: The company's founding date is not explicitly stated, but its active scaling and established presence in the market suggest a mature yet agile organization.

Team Structure:

• The design team is part of the Product department, implying close collaboration with product managers and developers.

• The Senior Creative Designer will also interact heavily with the Marketing and Creative teams, indicating a cross-functional operational structure.

• Reporting lines are likely to be to a Head of Product or Head of Design, with a focus on team collaboration and shared responsibility. Methodology:

• Data Analysis: The company emphasizes optimizing design solutions based on analysis of their effectiveness, suggesting a data-driven approach to creative work.

• Workflow Optimization: UPSTARS actively automates routine tasks to free up time for professional growth, indicating a commitment to efficient operational processes.

• Agile Development: Given the IT and product focus, agile methodologies are likely employed, encouraging flexibility and iterative improvements in design and development cycles.

Company Website: https://career.upstars.com

📝 Enhancement Note: UPSTARS positions itself as a modern, agile IT company focused on growth and innovation. The emphasis on efficiency, automation, and data-driven decision-making within its culture aligns well with the principles of revenue and sales operations. The iGaming focus suggests a fast-paced, results-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Creative Designer, indicating a high level of individual contribution and potential for mentorship. It requires a strategic mindset, focusing not just on execution but also on process improvement and impact analysis, which are key to operations roles.

Reporting Structure: The Senior Creative Designer will likely report to a Head of Product or Head of Design. Close collaboration with product managers, marketing specialists, and other creative team members is expected, fostering a networked and cross-functional operational environment.

Operations Impact: The role directly impacts the company's Go-To-Market strategy by creating compelling visuals for marketing campaigns, product launches, and promotional activities. By optimizing design processes and contributing to design systems, the Senior Creative Designer enhances operational efficiency and brand consistency, which are critical for successful GTM execution.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in AI tools, advanced design systems, and potentially explore UI/UX principles further.

• Leadership Development: Potential to mentor junior designers, lead design initiatives, and contribute to shaping the design strategy and operations within the company.

• Specialization: Possibility to specialize further within the iGaming industry or focus on specific design disciplines like brand strategy or motion graphics.

• Process Improvement Leadership: Opportunity to drive significant improvements in design workflows and operational efficiency for the creative department.

📝 Enhancement Note: The growth path for this role extends beyond traditional design. The emphasis on process optimization, data analysis, and collaboration with product/marketing suggests a clear trajectory towards roles with greater operational influence and strategic impact.

🌐 Work Environment

Office Type: The company offers flexibility, allowing employees to work from its offices or remotely. This hybrid approach caters to diverse working preferences.

Office Location(s): Offices are available in Kyiv, Ukraine, and potentially Poland, offering localized support and in-person collaboration opportunities. The remote option extends to candidates across Ukraine, Poland, and Europe.

Workspace Context:

• Collaborative Environment: Emphasis on teamwork, knowledge sharing, and cross-functional interaction through events, masterclasses, and daily work.

• Technology & Tools: Access to industry-standard design software (Adobe Suite, Figma) and potentially internal tools for automation and workflow management.

• Team Interaction: Opportunities to connect with colleagues through regular events, team buildings, and direct collaboration on projects, fostering a strong sense of community and operational synergy.

Work Schedule: A standard 40-hour work week is in place, with a strong focus on work-life balance. The company respects personal time by providing paid leave, public holidays, and sick leave.

📝 Enhancement Note: The flexible work environment, combined with a focus on collaboration and well-being, creates an attractive setting for operations professionals who value efficiency and a supportive culture. The remote-first option is particularly beneficial for talent acquisition and operational reach.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications and alignment with the role's creative and operational requirements.

• Technical/Creative Interview: Discussion focused on design skills, software proficiency, and creative process, likely including a review of portfolio pieces. Preparation for discussing design systems and workflow optimization is key.

• Case Study/Challenge: A practical design exercise or case study presenting a challenge related to marketing campaigns, design systems, or process improvement. This will assess problem-solving skills and operational thinking.

• Team/Culture Fit Interview: Conversation with potential team members and hiring managers to evaluate cultural alignment, collaboration style, and understanding of company values.

• Final Interview: Discussion with senior leadership, focusing on strategic contributions, career aspirations, and overall fit within the company's growth objectives.

Portfolio Review Tips:

• Highlight Process & Impact: Beyond aesthetics, showcase the "why" behind your design choices, the process you followed, and any measurable impact or efficiency gains achieved.

• Design Systems & Workflows: Include examples or detailed descriptions of your experience with building or maintaining design systems and optimizing design workflows.

• Problem-Solving: Present case studies that demonstrate how you tackled complex design challenges, especially those involving cross-functional collaboration or operational constraints.

• Metrics & Analysis: If possible, integrate data or metrics that illustrate the effectiveness of your designs or the efficiency improvements from your process optimizations.

• Tailor to Role: Emphasize projects relevant to B2B services, marketing, and product development, demonstrating an understanding of business objectives.

Challenge Preparation:

• Be ready to articulate your approach to design system development and maintenance.

• Prepare to discuss how you would optimize design workflows for speed and quality.

• Practice presenting your ideas clearly and concisely, focusing on actionable solutions.

• Familiarize yourself with the company's industry (iGaming) and potential design challenges within it.

📝 Enhancement Note: The interview process is designed to assess both creative talent and operational acumen. Candidates should prepare to demonstrate not just design skills but also their ability to contribute to efficiency, strategy, and measurable business outcomes through their work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logo design, and illustration.

• Adobe Photoshop: Crucial for image manipulation, digital painting, and creating raster graphics.

• Figma: The primary tool for UI/UX design, prototyping, and collaborative design system management.

Analytics & Reporting:

• While not explicitly a design tool, candidates are expected to have an understanding of how design impacts marketing and product metrics. Familiarity with analytics platforms (e.g., Google Analytics, Mixpanel) from a reporting perspective is beneficial.

• Data Visualization Tools: Proficiency in creating clear and compelling infographics and data visualizations.

CRM & Automation:

• No specific CRM or automation tools are listed for the designer, but understanding how design assets are used within CRM and marketing automation platforms (e.g., for email campaigns) is advantageous.

📝 Enhancement Note: The specified tools are industry-standard for senior creative roles. The emphasis on "analytical skills," "understanding of metrics," and "optimizing design processes" suggests that candidates should be comfortable working with data and leveraging technology to improve operational efficiency, even if they are not directly using CRM or automation platforms themselves.

👥 Team Culture & Values

Operations Values:

• Teamwork: Strong emphasis on collaboration, collective effort, and shared success, fostering an environment where diverse skills combine to achieve ambitious goals.

• Positivity: A culture that embraces challenges with enthusiasm, finds drive in well-executed work, and values constructive feedback from teammates to foster continuous improvement.

• Opportunities: Commitment to providing clear career paths, regular performance reviews, and comprehensive learning resources to support both professional and personal development.

• Boldness: Encouragement to take on challenging, "star" tasks and ambitious plans, pushing boundaries and driving innovation.

• Openness: A philosophy of direct, honest communication, valuing proactive input, active listening, and receptiveness to new ideas and feedback.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with product and marketing teams, requiring strong communication and the ability to translate business needs into visual solutions.

• Process Review Culture: Regular feedback exchange and an openness to refining workflows are encouraged to enhance efficiency and quality.

• Knowledge Sharing: The company promotes sharing insights and best practices, likely through internal workshops, documentation, and informal discussions.

📝 Enhancement Note: The company's values—teamwork, positivity, opportunities, boldness, and openness—are highly conducive to an effective operations environment. These values promote collaboration, continuous improvement, and a proactive approach to problem-solving, which are essential for driving GTM success.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Scaling: Adapting design processes and output to support the company's aggressive growth and evolving product/marketing needs.

• Industry Specifics: Navigating the unique design demands and regulatory landscape of the iGaming industry, which requires creativity within specific constraints.

• Process Optimization: Continuously identifying and implementing improvements to design workflows to enhance efficiency and output quality in a fast-paced environment.

• Technological Evolution: Staying abreast of emerging design tools, AI capabilities, and digital trends to maintain a competitive edge.

Learning & Development Opportunities:

• Operations Skill Advancement: Gaining deeper insights into how design impacts marketing and product metrics, and contributing to operational efficiency.

• Industry Expertise: Developing specialized knowledge in the iGaming sector through project work and company resources.

• Mentorship & Leadership: Opportunities to mentor junior designers and potentially lead design initiatives, building leadership capabilities.

• Continuous Learning: Access to an individual budget for courses, workshops, and an online library to explore new design techniques and operational strategies.

📝 Enhancement Note: The challenges presented are typical for a growing tech company and offer significant opportunities for professional development, particularly in areas of operational efficiency and strategic design application.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a comprehensive design system for a rapidly scaling B2B tech company in the iGaming sector?" (Focus on scalability, consistency, and collaboration)

• "Describe a time you optimized a design workflow or process. What were the results, and how did you measure success?" (Highlight efficiency, impact, and analytical skills)

• "How do you ensure your creative output aligns with marketing objectives and product goals, especially when working with cross-functional teams?" (Emphasize collaboration, communication, and business acumen) Company & Culture Questions:

• "Based on what you've learned, how do you see your creative approach fitting into UPSTARS' values of boldness and openness?" (Showcase cultural alignment and proactive attitude)

• "How do you foster positive collaboration within a remote or hybrid team environment?" (Demonstrate teamwork and communication skills)

• "How do you measure the effectiveness of your design work, and what role do metrics play in your creative process?" (Highlight analytical approach and understanding of business impact) Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation around compelling narratives for each project, detailing the problem, your solution, and the outcome.

• Process & Rationale: Clearly articulate your design process, the tools you used, and the rationale behind your key decisions, especially those related to efficiency or operational impact.

• Highlight Systems & Workflows: Dedicate time to showcasing your experience with design systems, brand guidelines, and workflow optimization.

• Quantify Impact: Whenever possible, use data or metrics to demonstrate the success of your designs or the efficiency gains from your process improvements.

• Engage: Be prepared for interactive discussions, questions about your approach, and how you would tackle hypothetical challenges relevant to UPSTARS.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also a strategic, operations-minded approach to design, emphasizing efficiency, collaboration, and measurable business impact.

📌 Application Steps

To apply for this Senior Creative Designer position:

• Submit your application through the provided link on the UPSTARS career page.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating design system development, workflow optimization, and creative asset creation for marketing and product initiatives. Include case studies that show your process and impact.

• Resume Optimization: Ensure your resume clearly outlines your 5-10 years of experience, proficiency in required software (Illustrator, Photoshop, Figma), and any experience with AI, design systems, or process improvements. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and understanding of how design contributes to business objectives. Prepare to discuss your portfolio in detail and answer strategy-focused questions.

• Company Research: Familiarize yourself with UPSTARS, their industry (iGaming), and their company values. Understand their focus on growth, efficiency, and innovation to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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