Senior Content Designer I

📍 Job Overview

Job Title: Senior Content Designer I

Company: Truist

Location: Raleigh, NC; Atlanta, GA; Charlotte, NC

Job Type: Full-Time

Category: User Experience Design / Content Strategy

Date Posted: May 26, 2026

Experience Level: 2-5 years (with preference for 5+ years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on crafting clear, engaging, and user-centered content for digital banking platforms, aiming to simplify complex financial topics and enhance client experiences.

• The Senior Content Designer will lead content design activities within cross-functional development teams, ensuring alignment with brand standards and business goals.

• Key responsibilities include designing, editing, and testing content for desktop and mobile applications, emphasizing a human-centric approach to problem-solving.

• The position requires strong collaboration skills, the ability to influence decision-making, and a commitment to maintaining content integrity through quality assurance procedures.

📝 Enhancement Note: While the title is "Senior Content Designer I," the required experience ranges from 2+ years to a preferred 5+ years, indicating a potential for growth within the role or a slightly broader scope than a typical entry-level senior position. The emphasis on simplifying financial topics and enhancing client experiences places this role squarely within the domain of user-centric design and communication, crucial for the financial services industry.

📈 Primary Responsibilities

• Develop and refine user-focused content for desktop and mobile applications, ensuring clarity, engagement, and accessibility for clients.

• Lead content design efforts within cross-functional teams, collaborating with product managers, UX/UI designers, researchers, and developers to deliver industry-leading client experiences.

• Conduct user research and analysis to inform content strategy and identify opportunities for improving client journeys and financial confidence.

• Standardize and optimize content across various digital touchpoints, ensuring consistency with the Truist brand voice, editorial strategy, and style guide.

• Design and produce a range of content artifacts, including microcopy, error messages, instructional text, and longer-form guidance, tailored for specific user needs and business objectives.

• Implement quality assurance procedures throughout the content lifecycle to guarantee accuracy, adherence to project specifications, and overall content integrity.

• Actively participate in design-driven programs, contributing insights, solutions, and advocating for client needs throughout the product development process.

• Stay abreast of emerging trends, theories, and best practices in content design, UX writing, and the financial services industry to drive innovation and continuous improvement.

• Utilize storytelling and persuasive communication techniques to build trust with internal partners and foster strong, long-term working relationships.

📝 Enhancement Note: The responsibilities emphasize a blend of hands-on content creation and strategic leadership within design teams. The mention of "design-driven programs" and "advocating for client needs" suggests a proactive role in shaping product strategy, not just executing assigned content tasks. The focus on "standardize content across digital experiences" points to the need for scalable and consistent content solutions.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in a related field (e.g., English, Communications, Journalism, Design, Human-Computer Interaction) or equivalent work experience. Experience:

• Minimum of 2 years of experience in content design, content strategy, UX writing, or a closely related field.

• Preferred: 5+ years of experience specifically in content design, content strategy, or UX writing for desktop and mobile applications/digital platforms. Financial services experience is a strong plus. Required Skills:

• Exceptional ability to articulate ideas and rationales clearly and persuasively to influence decision-making among peers and stakeholders.

• Strong understanding and practical application of industry-standard design principles, content guidelines, and best practices.

• Excellent time management and issue resolution skills, with the ability to manage multiple priorities effectively.

• Proven experience in creating design artifacts and executing innovative ideas.

• Demonstrated ability to provide and receive constructive critique, coaching, and feedback in a dynamic team environment.

• Proficiency in applicable software applications relevant to content design and collaboration (specific tools not listed, but commonly include design software, content management systems, and communication platforms).

• Fluent in English, with excellent written and verbal communication skills. Preferred Skills:

• Demonstrated success in writing compelling and effective content for digital interfaces and applications.

• Experience collaborating effectively with creative teams, business owners, and technical development teams.

• Working knowledge of engineering/development processes, particularly Agile methodologies.

• Comfort and adaptability in a self-directed work culture, with the ability to navigate ambiguity and drive projects forward.

• A strong passion for leveraging design to improve people's lives and enhance user experiences.

• A comprehensive portfolio showcasing user-centered content design work for desktop and mobile applications.

📝 Enhancement Note: The distinction between required and preferred qualifications highlights a desire for candidates with a solid foundation (2+ years) who can grow into more strategic roles, while strongly favoring those with extensive experience (5+ years) and a proven track record in UX writing and financial services. The emphasis on communication, feedback, and Agile methodologies points to a collaborative and fast-paced work environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio demonstrating a user-centered approach to content design for both desktop and mobile applications is essential.

• Showcase examples of how you've translated complex financial concepts into clear, accessible, and actionable content for diverse audiences.

• Include case studies that highlight your process, from initial research and strategy development to content creation, testing, and iteration.

• Provide evidence of your ability to collaborate effectively with cross-functional teams (e.g., designers, researchers, developers, product managers) to achieve project goals.

• Demonstrate proficiency in applying and contributing to editorial strategies and style guides to ensure brand consistency and voice across digital products. Process Documentation:

• Evidence of experience in conducting user research to inform content decisions and validate design approaches.

• Examples of content strategy development, including information architecture, content mapping, and defining content governance.

• Documentation of your content design process, including ideation, drafting, editing, and user testing methodologies.

• Showcase examples of how you've used data and analytics to measure content performance and drive improvements.

• Illustrate your ability to work within Agile development frameworks, including participation in sprint planning, backlog refinement, and delivery cycles.

📝 Enhancement Note: A strong portfolio is explicitly required, emphasizing user-centered design and practical application in digital environments. The preference for financial services experience suggests that case studies related to banking, finance, or similar regulated industries will be highly valued. Demonstrating an understanding of Agile processes is also crucial, as it's a common framework in technology and design teams.

💵 Compensation & Benefits

Salary Range:

• The annual base salary for this position is estimated to be between $92,000 and $115,000 USD. Benefits:

• Comprehensive Medical, Dental, and Vision Insurance plans.

• Life Insurance and Accidental Death and Dismemberment Insurance.

• Tax-preferred Savings Accounts.

• 401k Plan with potential company match (details to be confirmed).

• Generous Paid Time Off:

  • No less than 10 days of vacation per year (prorated based on hire date).
  • 10 sick days per year (prorated).
  • Paid holidays.

• Potential for additional benefits based on position and division, which may include:

  • Defined Benefit Pension Plan.

  • Restricted Stock Units (RSUs).

  • Deferred Compensation Plan. Working Hours:

• Standard 1st shift working hours (approximately 40 hours per week), with potential for flexibility depending on project needs and team collaboration requirements.

📝 Enhancement Note: The salary range is provided, which is a strong indicator for candidates. The benefits package is extensive, covering health, retirement, and time off, with additional potential benefits that are worth inquiring about during the hiring process. The "1st shift" designation implies a standard business day, but operations roles in finance often require adaptability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking)

Company Size: Truist is a large, established financial institution, indicating a structured environment with ample resources and opportunities for impact. (Company size derived from LinkedIn data implies 10,000+ employees).

Founded: Truist was formed in 2019 through the merger of BB&T and SunTrust, bringing together a rich history and a forward-looking approach to client service and innovation.

Team Structure:

• The role is within the Experience Design team, which likely operates with a matrixed structure, collaborating closely with product management, engineering, marketing, and business units.

• As a Senior Content Designer, you will be part of a larger design organization, contributing to a shared design culture and participating in initiatives that elevate design practices within Truist.

• You will work within cross-functional development teams, reporting to a design lead or manager, and collaborating with product owners and technical leads. Methodology:

• The Experience Design team at Truist emphasizes a human-centric design approach, underpinned by rigorous use of research, service design, UX/UI, and accessibility best practices.

• Expect a strong focus on data analysis and insights to inform design decisions and measure the impact of content on client experiences and business goals.

• Workflow planning and optimization are critical, particularly in adapting to Agile methodologies for efficient product development.

• Automation and efficiency practices are likely integrated into workflows, especially for content management and deployment.

Company Website: https://www.truist.com/

📝 Enhancement Note: Truist's positioning as a major financial institution suggests a culture that balances tradition with innovation. The emphasis on "radical focus on the people we are designing for" indicates a client-centric approach. The recent merger implies a dynamic environment where integrating processes and culture is ongoing, potentially offering opportunities for those who can navigate change.

📈 Career & Growth Analysis

Operations Career Level:

• This Senior Content Designer I role is positioned as an experienced individual contributor, expected to operate with a high degree of autonomy and influence. It requires a solid understanding of content design principles and the ability to lead projects and mentor junior team members implicitly. The "I" designation might suggest an entry point into a senior track, with further progression to Senior Content Designer II, Lead Content Designer, or Design Manager roles. Reporting Structure:

• You will likely report to a Design Manager or Director within the Experience Design organization.

• You will collaborate extensively with Product Managers, UX/UI Designers, User Researchers, and Engineering teams on a day-to-day basis.

• The role requires strong stakeholder management skills, involving communication with business owners and cross-functional partners to ensure alignment and buy-in. Operations Impact:

• The primary impact of this role is on the client experience, making complex financial interactions simpler and more accessible. This directly influences client satisfaction, retention, and potentially acquisition.

• By improving the clarity and usability of digital platforms, this role contributes to operational efficiency by reducing support inquiries and increasing client self-service.

• Effective content design can also impact business goals by driving conversions, promoting product adoption, and reinforcing brand trust and loyalty within the competitive financial services landscape. Growth Opportunities:

• Skill Advancement: Deepen expertise in UX writing, content strategy, financial services content, and accessibility standards. Opportunities to learn new design tools and methodologies.

• Leadership Development: Potential to lead content design initiatives, mentor junior designers, and contribute to the development of design standards and best practices within Truist.

• Career Progression: Path to Senior Content Designer II, Lead Content Designer, Design Manager, or specialization in areas like Content Strategy, Information Architecture, or UX Research.

• Cross-Functional Exposure: Gain valuable experience working across different product lines and collaborating with diverse teams, broadening your understanding of the financial services industry.

📝 Enhancement Note: The "Senior" title, coupled with a 2-5 year experience requirement, suggests a role that balances hands-on execution with early-stage leadership and strategic input. Growth opportunities are clearly defined within the design and content strategy tracks, with potential for leadership roles.

🌐 Work Environment

Office Type:

• This position is designated as On-site, implying a traditional office setting within one of Truist's designated locations (Raleigh, Atlanta, or Charlotte). The office environment is expected to foster collaboration and provide access to necessary resources. Office Location(s):

• Primary location listed: Raleigh, NC - 3201 Beechleaf Court.

• Other potential locations: Atlanta, GA; Charlotte, NC. Candidates should be prepared to work from one of these specified office locations. Workspace Context:

• The workspace will likely be a collaborative environment, encouraging interaction with colleagues from design, product, and engineering teams.

• Access to standard office amenities, technology, and potentially specialized design software and hardware will be provided.

• Opportunities for informal and formal collaboration sessions, design critiques, and team meetings will be integral to the daily work. Work Schedule:

• The role is full-time with standard 1st shift working hours. While the core hours are expected, the dynamic nature of product development may require occasional flexibility to meet project deadlines or participate in critical team activities.

📝 Enhancement Note: The "On-site" designation is key for candidates to understand the expectation for physical presence in the office. The multiple location options provide some flexibility for candidates within those regions. The emphasis on collaboration suggests an office designed for team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit your resume and cover letter, ensuring your experience and skills align with the job description.

• Portfolio Submission/Review: A portfolio demonstrating your user-centered content design work is a critical requirement. Be prepared to share specific examples.

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess qualifications and fit.

• Hiring Manager Interview: A conversation focused on your experience, approach to content design, understanding of financial services, and cultural fit.

• Design Team Interview/Workshop: You may be asked to participate in a design exercise, present a case study from your portfolio, or engage in a collaborative problem-solving session with members of the Experience Design team. This assesses your practical skills, critical thinking, and ability to articulate your design rationale.

• Cross-functional Stakeholder Interviews: Interviews with product managers, engineers, or business stakeholders to evaluate your collaboration skills and understanding of business objectives.

• Final Interview/Offer: Typically with senior leadership, focusing on overall fit and alignment with Truist's values and strategic goals.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best showcase your skills in user-centered content design, particularly for digital applications and ideally within financial services.

• Tell a Story: For each project, clearly articulate the problem you were solving, your role and process, the solutions you designed, and the measurable impact or outcomes. Use visuals, wireframes, and content examples to illustrate your work.

• Highlight Your Process: Detail your approach to research, ideation, content creation, collaboration, and iteration. Show how you make decisions and justify your choices.

• Demonstrate Impact: Quantify results whenever possible (e.g., improved conversion rates, reduced support tickets, increased user satisfaction scores). If direct metrics are unavailable, discuss the anticipated impact or qualitative feedback received.

• Tailor to Truist: If possible, include projects that demonstrate an understanding of the financial services industry or complex information simplification.

Challenge Preparation:

• Design Exercise: Be prepared for a task that may involve creating content for a specific user scenario or critiquing existing content. Focus on clarity, conciseness, user empathy, and adherence to brand voice.

• Case Study Presentation: Practice presenting a key project from your portfolio. Focus on a clear narrative, highlighting your problem-solving skills, design process, and the impact of your work. Be ready to answer in-depth questions about your decisions.

• Behavioral Questions: Prepare examples that demonstrate your collaboration skills, ability to handle feedback, problem-solving approach, and understanding of Agile methodologies.

📝 Enhancement Note: The emphasis on a portfolio and potential design exercise underscores the practical, hands-on nature of this role. Candidates should be ready to not only talk about their experience but also show concrete examples of their work and thought process.

🛠 Tools & Technology Stack

Primary Tools:

• Content Design & UX Writing Tools: Proficiency in tools used for drafting, editing, and managing content within design workflows. This likely includes standard office suites (e.g., Microsoft Office, Google Workspace) and potentially specialized UX writing platforms or collaborative editing tools.

• Design & Prototyping Software: Familiarity with design and prototyping tools such as Figma, Sketch, Adobe XD, or similar, as collaboration with UX/UI designers is a key aspect of the role.

• Content Management Systems (CMS): Experience with CMS platforms used for publishing and managing digital content.

• Collaboration Platforms: Proficiency in tools like Slack, Microsoft Teams, or Jira for team communication, project management, and workflow tracking.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics or Adobe Analytics to understand user behavior and content performance.

• User Research Platforms: Experience with tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Qualtrics, SurveyMonkey).

CRM & Automation:

• While not directly a CRM role, understanding how content impacts customer journeys within a CRM context is beneficial. Familiarity with how content integrates with customer relationship management systems or marketing automation platforms could be a plus.

📝 Enhancement Note: While specific tools are not listed, the role's nature implies a need for proficiency in standard design and collaboration software. The emphasis on user research and analytics suggests that candidates who can leverage data to inform their content decisions will be highly valued.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A core value at Truist, emphasizing a "radical focus on the people we are designing for" and a commitment to creating solutions that support client financial confidence.

• Collaboration: Working effectively within cross-functional teams, embracing diverse perspectives, and contributing to a supportive design culture.

• Excellence & Quality: Consistently striving to produce high-quality, engaging content that adheres to brand standards and meets project specifications, while continuously raising the bar.

• Innovation & Continuous Learning: Staying current with industry trends, exploring new methods, and pushing beyond existing solutions to uncover distinctive and effective approaches.

• Integrity: Maintaining content accuracy and integrity through rigorous quality assurance and adherence to ethical standards within the financial services industry.

Collaboration Style:

• Cross-functional Integration: Active participation in design-driven programs and close collaboration with product, engineering, and business teams to define insights and create solutions.

• Feedback Culture: A willingness to give and accept critique, coaching, and feedback openly to foster growth and improve outcomes.

• Knowledge Sharing: Contributing to the broader design culture through participation in events and initiatives, and sharing expertise within the team.

• Partnership Building: Utilizing storytelling and persuasion to build trust and establish long-term relationships with internal partners.

📝 Enhancement Note: The values reflect a modern design organization within a traditional financial institution, balancing client focus with a drive for innovation and quality. The emphasis on feedback and collaboration suggests an environment where constructive dialogue is encouraged.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Financial Complexity: Translating intricate financial products, services, and regulations into clear, understandable, and actionable content for a diverse client base.

• Navigating Ambiguity: Working within a large organization and potentially evolving product roadmaps requires adaptability and the ability to drive projects forward with incomplete information.

• Balancing Brand Voice with User Needs: Ensuring content is consistent with Truist's brand identity while also being highly user-centric and effective for specific tasks.

• Cross-Functional Alignment: Gaining consensus and buy-in from various stakeholders (product, legal, compliance, marketing, engineering) who may have different priorities.

• Staying Current: The financial services industry and digital design best practices are constantly evolving, requiring continuous learning to remain effective.

Learning & Development Opportunities:

• Specialization: Deepen expertise in UX writing, content strategy, information architecture, accessibility, or specific areas of financial services content.

• Industry Engagement: Opportunities to attend industry conferences, workshops, and webinars focused on UX design, content strategy, and financial technology.

• Mentorship: Potential for mentorship from senior designers or leaders within the Experience Design team.

• Skill Development: Access to internal training programs, online courses, and resources to enhance technical and soft skills.

• Leadership Exposure: Opportunities to lead projects, mentor junior colleagues, and contribute to the strategic direction of content design at Truist.

📝 Enhancement Note: The challenges highlight the unique complexities of content design in the financial sector. The growth opportunities are well-defined and align with typical career paths for experienced designers, emphasizing both skill enhancement and leadership potential.

💡 Interview Preparation

Strategy Questions:

• Content Strategy: "How would you approach developing a content strategy for a new digital banking feature aimed at helping first-time homebuyers?" (Focus: research, audience segmentation, key messaging, channel strategy, measurement).

• User-Centered Design: "Describe a time you used user research to significantly change or improve your content. What was the outcome?" (Focus: process, impact, data-driven decisions).

• Problem-Solving: "Imagine a client is struggling to understand our new investment product. How would you, as a content designer, address this issue?" (Focus: analysis, solution design, empathy, clarity).

• Stakeholder Management: "How do you handle disagreements with product managers or engineers regarding content decisions?" (Focus: communication, negotiation, rationale, collaboration).

Company & Culture Questions:

• "Why are you interested in Truist and the financial services industry?" (Focus: research, genuine interest, alignment with company values).

• "How do you approach working in an Agile environment?" (Focus: adaptability, collaboration, iterative process).

• "Describe your experience with accessibility standards in content design." (Focus: knowledge, application, commitment to inclusivity).

• "How do you ensure brand consistency across different digital products?" (Focus: style guides, voice and tone, collaboration). Portfolio Presentation Strategy:

• Structure: For each project, clearly present the problem, your role, your process, the solution, and the results. Use storytelling to make your case studies engaging.

• Focus on Impact: Quantify your contributions and the impact of your work whenever possible. If metrics are unavailable, discuss qualitative feedback or anticipated benefits.

• Demonstrate Collaboration: Highlight how you worked with other disciplines (UX, engineering, product) and how you incorporated their feedback.

• Articulate Rationale: Be prepared to explain why you made specific content choices, referencing user needs, business goals, and design principles.

• Conciseness: Respect the time allotted for your presentation. Practice to ensure you can cover key points efficiently and effectively.

📝 Enhancement Note: Preparing for these types of questions will require candidates to draw heavily on their portfolio and experience, demonstrating not just what they did, but how and why. Understanding Truist's focus on financial confidence and client experience will be crucial for tailoring answers.

📌 Application Steps

To apply for this Senior Content Designer I position:

• Submit your application through the Truist careers portal, ensuring all required fields are completed accurately.

• Portfolio Customization: Tailor your portfolio to highlight 3-5 of your strongest projects, emphasizing user-centered design, content strategy, and experience with digital applications, ideally within financial services. Clearly articulate your role, process, and the impact of your work.

• Resume Optimization: Update your resume to strategically incorporate keywords from the job description (e.g., "Content Design," "UX Writing," "Content Strategy," "Agile," "Financial Services," "User Research," "Digital Interfaces"). Quantify achievements and responsibilities where possible.

• Interview Preparation: Practice presenting your portfolio case studies, articulating your design rationale, and preparing answers to common behavioral and situational questions related to content design, collaboration, and problem-solving in a financial context.

• Company Research: Thoroughly research Truist's mission, values, recent news, and their approach to client experience and digital innovation. Understand their brand voice and target audience to inform your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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