Senior Content Designer I

📍 Job Overview

Job Title: Senior Content Designer I

Company: Truist Bank

Location: Raleigh, North Carolina; Atlanta, Georgia; Charlotte, North Carolina

Job Type: Full-Time

Category: Experience Design / Content Strategy

Date Posted: May 26, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is a key contributor to the Experience Design team, focusing on developing human-centric content solutions for Truist's client-facing digital platforms.

• It involves crafting clear, engaging, and user-focused content for desktop and mobile applications, simplifying complex financial topics for clients.

• The Senior Content Designer will lead design activities within cross-functional development teams, advocating for client needs and ensuring adherence to brand and company standards.

• This position requires a blend of creative strategy, technical proficiency in content design tools, and strong communication skills to influence decision-making and foster a collaborative design culture.

📝 Enhancement Note: While the title is "Senior Content Designer I," the experience level is noted as 2-5 years. This suggests that "Senior" in this context might indicate a mid-level to early-senior role, emphasizing strong execution and foundational experience in content design, rather than extensive leadership or strategic oversight typically associated with more senior positions. The focus on "hands-on design" and "proven delivery skills" reinforces this.

📈 Primary Responsibilities

• Conceptualize, design, and deliver user-centric content for desktop and mobile applications, focusing on clarity, engagement, and accessibility.

• Lead content design activities within cross-functional development teams, ensuring solutions meet client needs, business goals, and adhere to company standards.

• Analyze, plan, and standardize content across digital experiences, contributing to user research, content guidelines, and special projects.

• Collaborate with creative teams, business owners, and technical teams to translate complex financial information into easily understandable client-facing content.

• Contribute to and adhere to the editorial strategy and style guide to ensure consistency and brand alignment across Truist's product families.

• Practice rigorous quality assurance procedures at all deliverable stages to maintain content integrity and meet project specifications.

• Utilize storytelling and persuasive techniques to build trust with partners and establish strong, long-term relationships.

• Stay current on emerging trends, theories, methods, and processes in content design and the financial services industry to drive innovation.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on process adherence and quality assurance ("Practice quality assurance procedures at each deliverable stage," "Contribute and adhere to the editorial strategy and style guide"). This indicates that a candidate's ability to follow established frameworks and maintain consistency will be as crucial as their creative output.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in a related field (e.g., English, Communications, Design, Journalism) or equivalent work experience. Experience:

• 2+ years of experience in content design, content strategy, or UX writing, with a focus on digital interfaces and applications.

• 5+ years of experience in content design, content strategy, or UX writing, focused on desktop and mobile applications/digital platforms, is preferred.

• Experience within the financial services industry is a plus. Required Skills:

• Excellent writing and editing skills, with a demonstrated ability to create clear, engaging, and user-focused content for digital interfaces.

• Strong understanding and application of industry and discipline standards in content design and UX writing.

• Proficiency in applicable software applications relevant to content design and collaboration (e.g., content management systems, design tools, collaboration platforms).

• Excellent time and issue management skills, with the ability to manage multiple projects simultaneously.

• Strong ability to communicate ideas and rationales effectively to influence decision-making and drive consensus.

• Experience creating design artifacts and executing ideas within development cycles.

• Ability to give and accept critique, coaching, and feedback constructively.

• English language fluency. Preferred Skills:

• Working knowledge of engineering/development processes, particularly Agile methodologies.

• Experience interacting with creative teams, business owners, and technical teams.

• Comfort level in working within a self-directed culture and navigating ambiguity.

• A strong passion for improving people's lives through user-centered design.

• Demonstrated ability to write successfully for digital interfaces and applications.

📝 Enhancement Note: The requirement for "English language fluency" is standard, but the context of a large financial institution like Truist implies a need for precise, error-free communication that avoids jargon and is easily understood by a diverse client base. The "2+ years" requirement for a "Senior" role suggests the company values practical application and demonstrable skills over extensive tenure.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio demonstrating user-centered content design for desktop and mobile applications is a mandatory requirement.

• Showcase examples of how you have translated complex financial information into clear, accessible, and engaging content.

• Include case studies that highlight your process, from initial research and ideation to content creation, testing, and iteration.

• Demonstrate your ability to adhere to and contribute to style guides and editorial strategies, ensuring brand consistency. Process Documentation:

• Examples of how you have participated in or led user research to inform content design decisions.

• Showcase work that reflects an understanding of content governance, style guides, and brand voice.

• Evidence of collaboration within cross-functional teams (e.g., designers, developers, product managers) and how content fit into the broader product development lifecycle.

• Documented instances of content testing (e.g., A/B testing, usability testing) and how feedback was used to refine content.

📝 Enhancement Note: The emphasis on a "portfolio demonstrating user-centered content design for desktop and mobile applications" is critical. Candidates should prepare to present specific examples that clearly illustrate their ability to apply content design principles to financial products and services, showcasing their understanding of user needs within this domain.

💵 Compensation & Benefits

Salary Range:

• The annual base salary for this position is $92,000 - $115,000 USD. Benefits:

• Comprehensive medical, dental, and vision insurance plans.

• Life insurance and accidental death and dismemberment insurance.

• Tax-preferred savings accounts.

• 401k plan with company contributions.

• Generous paid time off: minimum 10 days of vacation and 10 sick days per year (prorated based on hire date and employment status).

• Paid holidays.

• Potential eligibility for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan, depending on the position and division. Working Hours:

• Standard 1st shift (daytime hours) within the United States.

• Expected working hours are approximately 40 hours per week.

📝 Enhancement Note: The salary range provided is a base salary. Candidates should inquire about potential bonuses, equity (Restricted Stock Units), or other variable compensation during the interview process, especially given the "Senior" title, which might imply potential for additional compensation beyond base salary in some organizations. The benefits package is extensive, reflecting a large, established financial institution.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking)

Company Size: Large Enterprise (Truist is a major financial institution with tens of thousands of employees).

Founded: 2019 (Truist Financial Corporation was formed by the merger of BB&T and SunTrust Banks).

Team Structure:

• The Experience Design team operates within a larger organizational structure, likely part of a product or technology division.

• This role involves close collaboration with cross-functional teams including product managers, UX/UI designers, researchers, developers, and business stakeholders.

• The "Senior Content Designer I" will likely report to a Design Manager or Lead, within a team that values design expertise and client advocacy. Methodology:

• Truist's Experience Design team emphasizes a human-centric approach, utilizing research, service design, UX/UI, and accessibility best practices.

• The team aims to create simple, accessible, and confidence-building financial experiences for clients.

• Agile methodologies are likely employed in product development, requiring adaptability and close collaboration within development cycles.

• Content design processes will involve creating, editing, and testing content for digital platforms, adhering to established editorial strategies and style guides.

Company Website: https://careers.truist.com/us/en

📝 Enhancement Note: Truist's recent formation through a major merger means the company is actively integrating cultures and processes. This can present opportunities for individuals to influence evolving team dynamics and operational frameworks within Experience Design. Candidates should be prepared to discuss how they navigate organizational change and contribute to cohesive team environments.

📈 Career & Growth Analysis

Operations Career Level: Mid-level to Early-Senior in Content Design. This role focuses on hands-on execution, design leadership within project teams, and contributing to design culture, rather than managing a team or setting high-level departmental strategy.

Reporting Structure: The Senior Content Designer I will likely report to a Design Manager or a Lead UX Designer within the Experience Design team. This structure provides mentorship and guidance while allowing for independent contribution on projects.

Operations Impact: The primary impact of this role is on the client experience, directly influencing how users understand and interact with Truist's digital banking products. By simplifying complex financial topics, the role aims to increase client confidence, improve product adoption, and potentially reduce support costs through clearer communication.

Growth Opportunities:

• Skill Advancement: Progression to a higher-level Senior Content Designer or Lead Content Designer role, involving more complex projects, greater strategic input, and potentially mentoring junior designers.

• Specialization: Deepen expertise in specific areas like financial content, accessibility, or content strategy for new product launches.

• Leadership Development: Opportunities to lead design initiatives, mentor peers, and contribute to the broader design culture through participation in events and internal initiatives.

• Cross-functional Mobility: Potential to move into related roles within Product Management, UX Strategy, or Marketing Communications.

📝 Enhancement Note: The "I" in "Senior Content Designer I" suggests a defined progression path. Candidates should inquire about the typical timeline and requirements for advancing to a Senior Content Designer II or Lead position within Truist's Experience Design organization.

🌐 Work Environment

Office Type: On-site. The role is specified as non-remote, requiring physical presence at one of the listed office locations.

Office Location(s): Raleigh, North Carolina; Atlanta, Georgia; Charlotte, North Carolina.

Workspace Context:

• Expect a collaborative office environment where designers, content strategists, and other team members work closely together.

• Access to standard office technology and potentially specialized design and content management software.

• Opportunities for in-person collaboration, brainstorming sessions, and team meetings, fostering a strong sense of team cohesion and knowledge sharing. Work Schedule:

• Standard business hours (1st shift), typically Monday through Friday, with an expected 40 hours per week.

• While the role is on-site, there may be occasional opportunities for flexible arrangements, depending on team and company policies.

📝 Enhancement Note: As an on-site role, candidates should consider the commute and local amenities of each potential work location. The collaborative nature of the environment suggests that strong interpersonal skills and a willingness to engage in face-to-face interactions are essential.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: Discussion with the hiring manager to delve deeper into experience, responsibilities, and expectations.

• Portfolio Review & Design Challenge: A crucial stage where candidates present their portfolio, showcasing relevant work and articulating their design process and rationale. This may be accompanied by a practical design challenge or case study.

• Team/Cross-functional Interviews: Meetings with peers and stakeholders (e.g., UX designers, product managers, developers) to assess collaboration skills and fit within the broader team.

• Final Interview: Potentially with a senior leader in the design or product organization.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly align with the job description, emphasizing digital content design for applications. Financial services experience is a major plus if you have it.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you faced, your solutions, and the measurable outcomes or impact. Use the STAR method (Situation, Task, Action, Result).

• Highlight Process: Detail your approach to research, content strategy, writing, editing, and testing. Show how you made user-centered decisions.

• Showcase Brand Consistency: Demonstrate your ability to adhere to and contribute to style guides and brand voice, especially in a regulated industry like finance.

• Prepare for Questions: Anticipate questions about your decision-making, how you handle feedback, and your understanding of accessibility and financial regulations.

Challenge Preparation:

• Understand the Scope: If a design challenge is assigned, ensure you fully understand the prompt, constraints, and desired deliverables.

• Prioritize Ruthlessly: Given time constraints, focus on the most critical aspects of the challenge.

• Communicate Your Thinking: Clearly articulate your assumptions, rationale, and design choices, even if you can't complete every aspect.

• Focus on Content Strategy: For a content design role, demonstrate how you would approach structuring and writing content for the given scenario, considering user needs and business objectives.

📝 Enhancement Note: The portfolio review is likely the most critical component of the application process for this role. Candidates should invest significant time in preparing a compelling and relevant portfolio that directly addresses the requirements outlined in the job description.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Proficiency in various CMS platforms is often required for publishing and managing digital content.

• Design & Prototyping Tools: Familiarity with tools like Figma, Sketch, Adobe Creative Suite (InDesign, Photoshop) for creating mockups, wireframes, and visual assets.

• Collaboration Platforms: Tools such as Slack, Microsoft Teams, Jira, Confluence for team communication, project management, and documentation.

Analytics & Reporting:

• Web Analytics Tools: Experience with tools like Google Analytics or Adobe Analytics to understand user behavior and content performance.

• User Research Tools: Platforms for conducting usability testing, surveys, and gathering user feedback.

CRM & Automation:

• While not directly a CRM role, understanding how content integrates with customer journeys managed through CRM systems could be beneficial.

• Familiarity with content optimization tools or A/B testing platforms.

📝 Enhancement Note: While specific tools aren't listed, candidates should be prepared to discuss their experience with common design and content management software. Given the financial services context, familiarity with systems that handle sensitive data and require high levels of accuracy and security would be advantageous.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A core value focused on understanding and meeting client needs to foster financial confidence.

• Collaboration: Emphasis on working effectively in cross-functional teams to deliver integrated solutions.

• Excellence & Quality: Commitment to high standards in design, content accuracy, and user experience.

• Innovation: Encouraging new ideas and approaches to solve complex financial challenges.

• Integrity: Upholding ethical standards and regulatory compliance in all communications.

Collaboration Style:

• Expect a highly collaborative environment where designers, content strategists, product managers, and developers work closely together throughout the project lifecycle.

• Open communication and constructive feedback are encouraged to refine designs and content.

• Regular participation in team meetings, design critiques, and cross-functional project reviews.

📝 Enhancement Note: The emphasis on "radical focus on the people we are designing for" and "human-centric solutions" suggests a culture that values empathy and user advocacy. Candidates should be prepared to demonstrate how they embody these values in their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complex Financial Information: The inherent complexity of financial products and regulations requires sophisticated content design skills to make them easily understandable for a broad audience.

• Navigating Ambiguity: Working within a large, evolving organization like Truist may present challenges related to process, stakeholder alignment, and evolving priorities.

• Balancing Brand Voice with Clarity: Maintaining a consistent brand voice while ensuring content is clear, accurate, and compliant with financial regulations.

• Cross-functional Alignment: Ensuring all stakeholders (design, development, legal, compliance, marketing) are aligned on content strategy and execution.

Learning & Development Opportunities:

• Industry Conferences & Workshops: Opportunities to attend events focused on UX, content strategy, and financial services.

• Internal Training: Access to Truist's internal learning resources and development programs.

• Mentorship: Guidance from experienced designers and content strategists within the organization.

• Exposure to Diverse Projects: Working on a variety of digital products within the financial services sector offers broad learning experiences.

📝 Enhancement Note: Candidates should be prepared to discuss how they approach challenges related to regulated industries and complex information architecture. Highlighting problem-solving skills and adaptability will be key.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a complex financial topic for a non-expert audience. What was your process, and what was the outcome?" (Assesses content strategy, communication, and impact)

• "How do you ensure your content adheres to brand guidelines and regulatory requirements simultaneously?" (Tests understanding of brand consistency and compliance)

• "Walk us through a project where you collaborated with developers and UX designers. What was your role in ensuring the content was implemented correctly?" (Evaluates cross-functional collaboration and technical understanding)

• "How do you approach user research for content design? Can you give an example of how research informed your content decisions?" (Probes research methodology and user-centricity) Company & Culture Questions:

• "What interests you about Truist and our mission to help clients achieve financial confidence?" (Tests research and alignment with company values)

• "How do you contribute to a positive and productive design culture?" (Assesses teamwork and cultural fit)

• "Describe your experience working in an Agile development environment." (Gauges adaptability to common development methodologies) Portfolio Presentation Strategy:

• Clear Narrative: For each case study, clearly articulate the problem, your specific role, your process, the challenges, your solutions, and the measurable results.

• Visual Aids: Use mockups, wireframes, and content examples to illustrate your work effectively.

• Focus on Impact: Quantify outcomes whenever possible (e.g., improved user engagement, reduced error rates, increased conversion).

• Be Prepared for Deep Dives: Anticipate detailed questions about your design decisions, rationale, and how you handled specific challenges in your projects.

📝 Enhancement Note: Interviewers will likely probe deeply into your portfolio. Be ready to discuss the "why" behind every decision you made and how your work directly contributed to user success and business objectives.

📌 Application Steps

To apply for this Senior Content Designer I position:

• Submit your application through the provided link on the Truist careers website.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight experience in content design, UX writing, and digital product development, specifically mentioning any financial services or complex subject matter experience.

• Resume Optimization: Use keywords from the job description such as "Content Design," "UX Writing," "Content Strategy," "User-Centered," "Digital Interfaces," and "Financial Services" to improve ATS visibility.

• Portfolio Preparation: Select 3-5 of your most relevant projects. Prepare a concise narrative for each, focusing on the problem, your process, your role, and the outcomes. Be ready to present this clearly and confidently.

• Company Research: Familiarize yourself with Truist's mission, values, and recent initiatives. Understand their approach to client experience and financial services.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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