Senior Content Designer

📍 Job Overview

Job Title: Senior Content Designer

Company: Our Future Health

Location: London, England, United Kingdom

Job Type: Full-Time

Category: Content Design / User Experience (UX)

Date Posted: 2026-05-29

Experience Level: 5-10 Years (Senior Level)

Remote Status: Hybrid (Flexible and remote working arrangements offered)

🚀 Role Summary

• Lead end-to-end content design within agile product squads, focusing on creating clear, accessible, and human-centred experiences for health research participation.

• Shape and influence product direction through strategic content design, connecting user needs with organizational goals and measurable outcomes.

• Drive the development and improvement of content operations, including governance, tooling, workflows, and scalable design systems.

• Collaborate extensively with cross-functional teams (Product, Design, Engineering, Research, Behavioural Science) to define problems and deliver innovative solutions.

• Advocate for and implement inclusive, accessible, and evidence-led content design practices across the organization, raising the quality bar for user experience.

📝 Enhancement Note: This role is positioned as a Senior Content Designer, indicating a need for significant autonomy, strategic influence, and the ability to mentor junior team members. The focus on "shaping the future of content design" and "Content Operations" suggests a proactive role in establishing best practices and scalable systems. The inclusion of "AI tools" and "healthcare or other regulated environments" points to a forward-thinking organization operating within a complex domain.

📈 Primary Responsibilities

• Lead content design initiatives within assigned product squads, translating complex health research concepts into understandable and engaging user experiences.

• Collaborate with Product Managers, Product Designers, Researchers, Behavioural Scientists, and Engineers to conduct user research, define problems, and co-create solutions.

• Develop and execute comprehensive content strategies, frameworks, and scalable approaches that align with programme objectives and user needs.

• Design and deliver user-centred content across various digital products and services, ensuring clarity, accessibility, and consistency.

• Improve information architecture, navigation, user flows, and content systems beyond just interface copy, considering the entire user journey.

• Influence and build trust with stakeholders across Product, Ethics, Science, and leadership teams to align on human-centred solutions.

• Contribute to the development and refinement of Content Operations, including defining standards, governance, and efficient workflows.

• Support scalability by creating patterns, guidance, and contributing to design systems.

• Mentor and coach more junior content designers, fostering their professional growth and skill development.

• Champion inclusive design principles, accessibility standards (e.g., WCAG), and user-centred practices throughout the organization.

• Continuously evaluate and improve content design quality, processes, and strategic thinking within the practice.

• Integrate AI tools thoughtfully into content design or product workflows to enhance efficiency and user experience.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking and hands-on execution. The emphasis on "shaping solutions," "influencing stakeholders," and "shaping content strategies" points to a senior individual contributor role with significant impact on product direction and operational processes. The mention of "improving information architecture, navigation, flows and content systems" indicates a scope beyond just writing.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of content design principles, UX, and human-computer interaction is expected, often gained through a degree in a related field (e.g., English, Communications, HCI, Design) or equivalent professional experience.

Experience: Significant experience (5-10 years) in a senior or staff-level content design role within a product or service design environment.

Required Skills:

• Proven experience in shaping content strategy and influencing product roadmaps.

• Expertise in leading end-to-end content design, extending beyond microcopy to encompass information architecture, flows, and systems.

• Demonstrated ability to build and improve content operations, including governance, tooling, and scalable workflows.

• Strong stakeholder management and influencing skills, with experience engaging senior leadership.

• Deep understanding and practical application of user-centred design principles.

• Proficiency in accessibility and inclusive design practices, ensuring content is usable by all.

• Experience in mentoring and coaching junior content designers.

• Pragmatic problem-solving ability, with confidence navigating ambiguity, constraints, and complexity.

• Excellent communication, facilitation, and presentation skills, adept at tailoring messages to diverse audiences.

Preferred Skills:

• Experience working within the healthcare sector or other highly regulated environments.

• Experience shaping content within design systems.

• Familiarity with or experience integrating AI tools thoughtfully into content design workflows.

• Experience working in agile product squads and cross-functional teams.

• Understanding of behavioural science principles and their application in content design.

📝 Enhancement Note: The experience requirements emphasize depth and breadth, specifically calling for senior or staff-level experience. The "beyond microcopy" requirement is crucial for identifying candidates who can handle complex content challenges. The preference for healthcare experience is a strong indicator of the industry context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing significant impact in senior or staff-level content design roles.

• Case studies demonstrating the end-to-end content design process, from discovery and research to delivery and iteration.

• Examples of how you have shaped content strategy, influenced product direction, and driven measurable outcomes.

• Evidence of building or improving content operations, including examples of governance, workflows, or scalable systems.

• Demonstrations of work beyond microcopy, such as information architecture, complex user flows, or content system design.

Process Documentation:

• Showcase examples of defining and shaping content strategies, outlining the methodology used.

• Include documentation of your approach to improving information architecture, navigation, and content systems.

• Provide evidence of establishing or refining content operations, detailing the processes and standards implemented.

• Demonstrate how you have supported scalability through patterns, guidance, or contributions to design systems.

• Illustrate how you have applied user-centred design, accessibility, and inclusive design principles in your process.

📝 Enhancement Note: For a senior role, the portfolio is paramount. It needs to go beyond simply showing finished products and instead illustrate the candidate's strategic thinking, process ownership, and ability to drive operational improvements within content design. The emphasis on "building or improving content operations" is a key differentiator.

💵 Compensation & Benefits

Salary Range: From £74,000 per annum.

Benefits:

• Generous Pension Scheme: Employer contributions of up to 12%.

• 30 Days Holiday pro rata + Bank Holidays: Generous holiday allowance with flexibility.

• Enhanced Parental Leave: Support for significant life events.

• Cycle to Work Scheme: Savings on new bikes and accessories.

• Home & Tech Savings: Discounts on IKEA and Currys products via salary sacrifice.

• £1,000 Employee Referral Bonus: Reward for successful referrals.

• Wellbeing Support: Access to Mental Health First Aiders, 24/7 online GP services, and an Employee Assistance Programme for you and your family.

• Flexible and remote working arrangements.

Working Hours: Standard full-time hours (likely 40 hours per week, based on typical industry standards), with flexibility and remote options.

📝 Enhancement Note: The stated salary of £74,000 is the starting point. Given the senior level and London location, the actual salary could be higher depending on the candidate's specific experience and negotiation. The benefits package is comprehensive and emphasizes employee wellbeing and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Research / Life Sciences / Technology. Our Future Health is a large-scale health research programme aiming to transform healthcare through data. This industry context implies a need for accuracy, ethical considerations, and a focus on user trust.

Company Size: A large, ambitious programme likely involving a significant number of employees and volunteers. The "growing content design practice" suggests a team that is still maturing and evolving.

Founded: The company description implies a relatively recent, large-scale initiative focused on building a comprehensive health dataset.

Team Structure:

• The Senior Content Designer will be part of a "product squad," working closely with Product Managers, Product Designers, Engineers, Researchers, and Behavioural Scientists.

• They will report into the Head of Content Design, indicating a clear reporting line within a growing content design practice.

Methodology:

• Emphasis on user-centred design, insight-led, and evidence-based decision-making, driven by research and behavioural science.

• Pragmatic approach to problem-solving, navigating complexity and technical feasibility.

• Focus on building scalable approaches, design systems, and efficient content operations.

• Commitment to continuous improvement and raising the bar for quality and ways of working.

Company Website: ourfuturehealth.org.uk

📝 Enhancement Note: The company's mission to "transform the future of healthcare" and its scale as the "UK’s largest ever health research programme" suggest a fast-paced, impactful environment. The culture appears to value collaboration, evidence-based decision-making, and a pragmatic approach to tackling complex challenges.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is not a management position but carries significant responsibility for leading, influencing, and shaping the content design function within product teams and across the organization.

Reporting Structure: Reports directly to the Head of Content Design, with matrixed reporting within product squads. This provides both strategic guidance and operational immersion.

Operations Impact: The content designer's work directly impacts user engagement with health research programmes, influencing participation rates, understanding, and trust. This has a downstream effect on the quality and volume of data collected, ultimately supporting the organization's mission to transform healthcare.

Growth Opportunities:

• Skill Advancement: Deepen expertise in specialized areas like health tech content, AI integration in content workflows, and advanced content operations. Opportunity to work on cutting-edge health research initiatives.

• Leadership Potential: Grow into a lead content designer role within a product area, or transition into a management role within the content design practice as it scales.

• Strategic Influence: Become a key voice in shaping the organization's content strategy and design systems, contributing to the long-term vision of Our Future Health.

• Industry Exposure: Gain valuable experience in the critical and rapidly evolving field of health research technology and data science.

📝 Enhancement Note: The role offers significant opportunities for growth beyond typical UX writing. The emphasis on "shaping the future of content design" and "Content Operations" suggests pathways into strategic design leadership and operational excellence.

🌐 Work Environment

Office Type: A "lovely Central London office in Holborn" that supports hybrid working. This suggests a modern, professional workspace designed for collaboration.

Office Location(s): Central London, Holborn. This location offers good public transport links and access to amenities.

Workspace Context:

• Collaborative environment within product squads, fostering close working relationships with cross-functional peers.

• Access to a growing content design practice, providing opportunities for peer learning and shared development.

• Support for flexible and remote working arrangements, allowing for a blend of in-office collaboration and focused remote work.

• The office environment likely supports a data-driven, research-focused culture.

Work Schedule: Hybrid model with flexible and remote working arrangements. While specific office days may not be mandated, regular presence in the London office for collaboration and team events is likely expected. Standard full-time hours apply.

📝 Enhancement Note: The hybrid model with a Central London office base offers a balance between in-person collaboration and remote flexibility, which is standard for senior roles in tech and design in major cities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio for relevant experience, skills, and impact.

• Portfolio Presentation & Discussion: A deep dive into selected case studies from your portfolio, focusing on your role, process, challenges, and outcomes. Expect to discuss strategic thinking, stakeholder management, and operational contributions.

• Skills-Based Interview: Questions assessing your approach to content strategy, information architecture, accessibility, inclusivity, and mentoring. May include practical exercises or scenario-based questions.

• Cross-Functional Interview: Meeting with potential peers and stakeholders (e.g., Product Manager, Product Designer, Researcher) to assess collaboration style and cultural fit.

• Final Interview: Likely with the Head of Content Design or a senior leader to discuss overall fit, career aspirations, and strategic vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 strong case studies that best showcase your senior-level experience, strategic impact, and operational contributions. Prioritize projects demonstrating leadership beyond just writing.

• Focus on Process & Impact: Clearly articulate your role, the problem you solved, your process (research, strategy, design, iteration), and the measurable outcomes or impact on users and the business. Use data and metrics where possible.

• Highlight Operational Contributions: Explicitly show where you've built or improved content operations, established governance, or contributed to scalable systems (design systems, patterns).

• Demonstrate Seniority: Emphasize your ability to influence, mentor, navigate ambiguity, and connect with senior stakeholders. Showcase work that goes beyond typical UX writing – information architecture, content strategy, system design.

• Tailor to the Role: Frame your examples in the context of health research, user trust, and complex information. Mention experience with regulated environments or AI tools if applicable.

Challenge Preparation:

• Be prepared for a potential content design challenge or exercise, which might involve analyzing a problem, proposing a solution, or refining existing content.

• Practice articulating your thought process clearly and concisely.

• Prepare to discuss how you would approach a specific challenge within Our Future Health's context, considering their mission and user base.

• Think about how you would present your work and influence stakeholders.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenges underscores the practical nature of this role. Candidates should be ready to demonstrate their strategic thinking, problem-solving skills, and ability to drive operational improvements.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Experience with various CMS platforms for managing digital content.

• Prototyping & Design Tools: Proficiency in tools like Figma, Sketch, Adobe XD, or similar, for collaborating on designs and user flows.

• Collaboration Tools: Familiarity with tools such as Slack, Microsoft Teams, Jira, Confluence for team communication and project management.

Analytics & Reporting:

• Web Analytics: Experience with Google Analytics, Adobe Analytics, or similar to track user behavior and content performance.

• User Research Platforms: Familiarity with tools for conducting user interviews, usability testing, and surveys.

CRM & Automation:

• While not a direct CRM role, understanding how content fits into broader customer journeys and potentially interacting with marketing automation platforms or CRMs might be beneficial.

• Content Operations Tools: Experience with tools that support content strategy, governance, and workflow management.

• AI Tools: The job specifically mentions "embedding AI tools thoughtfully within content design or product workflows," indicating potential use of AI-assisted writing, content optimization, or analysis tools.

📝 Enhancement Note: While specific tools aren't listed, the role implies a need for proficiency in standard UX/Content Design toolchains, with a particular mention of AI tools and a focus on scalable content systems and operations.

👥 Team Culture & Values

Operations Values:

• User-Centred: A deep commitment to understanding and serving the needs of research participants.

• Data-Driven: Decisions informed by research, evidence, and measurable outcomes.

• Pragmatism & Clarity: Ability to navigate complexity and deliver clear, actionable solutions efficiently.

• Collaboration & Influence: Building trust and working effectively across diverse teams and senior stakeholders.

• Inclusivity & Accessibility: Ensuring all experiences are respectful, usable, and accessible to everyone.

• Continuous Improvement: A drive to raise standards, refine processes, and enhance quality.

Collaboration Style:

• Highly collaborative within product squads, working closely with design, product, engineering, and research.

• Proactive in engaging with and influencing stakeholders across the organization to build alignment and drive consensus.

• Open to feedback and iterative improvement, fostering a culture of shared learning and constructive challenge.

• Emphasis on clear communication and storytelling to articulate the value of content design and its impact.

📝 Enhancement Note: The company culture appears to be mission-driven, collaborative, and focused on evidence-based decision-making. The emphasis on pragmatism and navigating complexity is key for success in this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complex Information: Translating intricate health research concepts and scientific information into accessible language for a diverse volunteer base.

• Balancing User Needs with Regulatory/Ethical Constraints: Operating within a regulated environment means content must be accurate, trustworthy, and compliant, which can add complexity to design.

• Scaling Content Operations: As the programme grows, establishing and refining robust content operations to ensure consistency, quality, and efficiency will be critical.

• Cross-Functional Alignment: Ensuring that diverse teams (science, ethics, product, engineering) align on content strategy and execution.

• Measuring Impact: Quantifying the impact of content design on user engagement, understanding, and trust in a research context.

Learning & Development Opportunities:

• Specialization: Develop deep expertise in content design for health research, user trust, and data-driven science.

• Operational Leadership: Gain experience in building and scaling content operations, which can lead to leadership roles in content strategy or operations.

• AI Integration: Become proficient in applying AI tools to content design workflows, a valuable and growing skill.

• Mentorship: Benefit from reporting to a Head of Content Design and potentially mentoring junior colleagues.

• Industry Exposure: Work at the forefront of large-scale health research, contributing to significant advancements in healthcare.

📝 Enhancement Note: The challenges are inherent to working in a large-scale, mission-critical health research programme. The growth opportunities are substantial, offering paths for specialization, operational leadership, and skill development in emerging areas like AI.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a highly complex or technical subject for a lay audience. What was your process, and what was the outcome?" (Prepare a case study that highlights your ability to translate complex information, focusing on research, strategy, and impact.)

• "How would you approach developing a content strategy for a new feature aimed at increasing volunteer engagement in health research?" (Think about user needs, program goals, ethical considerations, and measurement.)

Company & Culture Questions:

• "What interests you most about Our Future Health's mission and the challenges of content design in the health research sector?" (Research the company's mission, values, and recent news. Articulate your passion for their work.)

• "How do you ensure your content design practices are inclusive and accessible, particularly for a diverse population participating in research?" (Be ready to discuss specific techniques and your understanding of accessibility standards.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role and responsibilities, your process (research, strategy, design, testing, iteration), the solutions you implemented, and the measurable impact.

• Highlight Seniority: Emphasize your strategic contributions, leadership in problem-solving, stakeholder management, and any mentoring or operational improvements you've driven.

• Show, Don't Just Tell: Use visuals (screenshots, flow diagrams, wireframes) to support your explanations.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your work (e.g., increased engagement, improved understanding, reduced errors, efficiency gains).

• Be Prepared for Deep Dives: Anticipate questions about your decision-making process, alternative approaches, and how you handled challenges.

📝 Enhancement Note: The interview process will likely focus heavily on practical application, strategic thinking, and the ability to influence. Candidates must be ready to articulate their process, demonstrate their impact with data, and showcase their senior-level capabilities, particularly in shaping operations and strategy.

📌 Application Steps

To apply for this Senior Content Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio is up-to-date and highlights 3-4 key projects that demonstrate your senior-level content design expertise, strategic influence, and experience in building content operations. Tailor your portfolio's introduction to explicitly address the requirements of this role.

• Resume Optimization: Update your resume to clearly articulate your experience in content strategy, information architecture, accessibility, inclusive design, stakeholder management, and mentoring. Use keywords from the job description and quantify your achievements with metrics where possible.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on your process, strategic decision-making, and the impact of your work. Prepare answers to common senior content design and behavioural interview questions, specifically relating them to the context of health research and Our Future Health's mission.

• Company Research: Thoroughly research Our Future Health's mission, values, and recent initiatives. Understand their user base and the unique challenges of communicating complex health information. Consider how your skills and experience align with their goals and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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