Senior Brand Designer - Web

📍 Job Overview

Job Title: Senior Brand Designer - Web

Company: Legora

Location: Stockholm, Stockholm County, Sweden

Job Type: Full-Time

Category: Brand & Web Design Operations

Date Posted: 2026-07-27

Experience Level: Mid-Senior (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Drive the visual identity and user experience of Legora's digital presence, focusing on brand consistency and web design excellence.

• Develop and iterate on high-impact brand and web experiences, from conceptualization through to final execution, ensuring alignment with company objectives.

• Maintain and evolve Legora's web design system within Framer, ensuring scalability and usability across all digital platforms.

• Collaborate cross-functionally with marketing, content, and other design teams to deliver cohesive and compelling brand narratives.

📝 Enhancement Note: This role is positioned within a "Brand & Web Design Operations" category as it requires a blend of creative brand development and systematic, scalable web design execution. The emphasis on maintaining a design system in Framer and collaborating closely with marketing and content teams highlights the operational aspects of ensuring brand consistency and digital presence efficiency.

📈 Primary Responsibilities

• Conceptualize, design, and execute high-impact brand assets and web experiences that align with Legora's strategic goals and target audience.

• Lead the design and iterative improvement of Legora.com, campaign landing pages, and other interactive digital brand touchpoints, ensuring a seamless user journey.

• Contribute to the development, maintenance, and documentation of Legora's web design system in Framer, establishing best practices for visual consistency and component reusability.

• Design and implement thoughtful interactions, animations, and prototypes that enhance user engagement and bring brand narratives to life effectively.

• Foster strong collaborative relationships with marketing, content strategists, and fellow designers to ensure integrated and impactful creative output.

• Independently manage and deliver across a diverse range of brand and web design challenges, upholding a high standard of craft, originality, and quality.

• Leverage Framer as a primary design and prototyping tool, with the ability to integrate custom React components for advanced functionality and design system expansion.

📝 Enhancement Note: The responsibilities are framed to emphasize the operational impact of design work, focusing on execution, system maintenance, and cross-functional collaboration, which are key for senior-level roles in design operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communication, Interaction Design, or a related field is typically expected for senior roles. Alternatively, equivalent professional experience and a strong portfolio demonstrating mastery in brand and web design are acceptable.

Experience: Minimum of 5-10 years of professional experience in brand design and web design, with a proven track record of owning complex projects from conception to completion.

Required Skills:

• Exceptional visual design portfolio showcasing a strong command of brand identity development and sophisticated web design principles.

• Proven experience in end-to-end ownership of complex web and brand design projects, demonstrating leadership and strategic thinking.

• Strong proficiency in interaction design, motion graphics, and narrative storytelling through visual mediums.

• Meticulous attention to detail in all aspects of design execution, coupled with a highly developed sense of aesthetic taste and brand sensibility.

• Expertise in using Framer for design, prototyping, and contributing to web design systems. Preferred Skills:

• Ability to code custom React components for integration into Framer-based design systems.

• Experience designing for SaaS or technology platforms, particularly within the legal tech or AI space.

• Familiarity with A/B testing and data-driven design iteration for web optimization.

• Experience in managing and mentoring junior designers.

• Strong understanding of accessibility standards in web design.

📝 Enhancement Note: The experience level is inferred from "Senior Brand Designer" and the typical industry standard for such roles, aligning with the "5-10 years" AI-generated estimate. Preferred skills are added to provide a competitive edge for candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates exceptional visual design capabilities, covering both brand identity projects and intricate web design solutions.

• Case studies showcasing end-to-end ownership of complex web and brand design initiatives, detailing the problem, process, your role, and the impactful results achieved.

• Examples of interactive brand moments, motion design, and prototypes that illustrate strong interaction and storytelling skills.

• Evidence of maintaining or contributing to design systems, preferably within Framer, highlighting your approach to consistency, scalability, and component-based design. Process Documentation:

• Documentation of your design process, emphasizing how you approach problem-solving, user research (if applicable), conceptualization, iteration, and final execution for both brand and web projects.

• Examples of how you've collaborated with cross-functional teams (marketing, writers, developers) to ensure cohesive project delivery.

• Demonstrations of how you've translated brand strategy and business objectives into compelling visual design solutions.

📝 Enhancement Note: Given the role's focus on web design systems and Framer, the portfolio requirements are tailored to showcase practical application of these skills and a systematic approach to design operations.

💵 Compensation & Benefits

Salary Range: For a Senior Brand Designer with 5-10 years of experience in Stockholm, Sweden, the estimated annual salary range is approximately 600,000 SEK to 850,000 SEK. This estimate is based on industry benchmarks for similar roles in major European tech hubs, considering the cost of living in Stockholm and Legora's reported $100M+ ARR status, which suggests a competitive compensation structure.

Benefits:

• Competitive salary and potential for equity participation.

• Comprehensive health insurance package, including medical, dental, and vision coverage.

• Generous paid time off (PTO) policy and national holidays.

• Opportunities for professional development, including access to training, conferences, and workshops.

• Potential for international travel and collaboration with global teams.

• Stock options or other long-term incentive plans.

• Pension contributions and retirement savings plans.

• Parental leave policies.

Working Hours: Standard full-time employment in Sweden typically involves around 40 hours per week, with flexibility often offered. The company culture emphasizes outcomes over intentions, suggesting a results-oriented work environment where focused effort is valued.

📝 Enhancement Note: Salary is estimated based on general market data for Stockholm and the company's scale. Benefits are inferred from typical offerings at well-funded tech companies with a global presence.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Technology (LegalTech) and Artificial Intelligence (AI). Legora is a fast-growing, AI-native workspace provider aiming to revolutionize how legal professionals operate by enhancing speed, clarity, and precision through advanced technology.

Company Size: Scaled to $100M+ in ARR with teams across Europe, North America, and APAC, indicating a significant, rapidly growing mid-to-large-sized organization. This size suggests a dynamic environment with established processes but ample room for innovation and individual impact.

Founded: Legora was founded prior to achieving $100M+ ARR, suggesting a company with several years of operational history and product development, now in a significant growth phase.

Team Structure:

• The Design team likely comprises specialists in various areas such as brand design, product design, UX/UI, and potentially motion graphics.

• This Senior Brand Designer will report into a Design Lead or Head of Design, working closely with marketing, content, and product teams.

• Cross-functional collaboration is a core tenet, with designers expected to partner closely with marketing strategists and writers to ensure cohesive brand messaging and user experiences. Methodology:

• Data-driven decision-making, as indicated by their AI-native platform and focus on performance.

• Emphasis on "ownership over titles, outcomes over intentions," suggesting a results-oriented and proactive work culture.

• A commitment to "fighting for excellence" with high standards and direct, ego-free feedback, fostering a culture of continuous improvement.

• A collaborative approach to "growing together," both as a team and in partnership with their customer base.

Company Website: https://legora.com/careers

📝 Enhancement Note: Company culture and team structure are inferred from the provided description emphasizing "AI-native," "$100M+ ARR," global teams, and specific cultural values like "lean in," "fight for excellence," and "grow together."

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior," indicating a level of autonomy, expertise, and responsibility beyond that of a mid-level designer. The Senior Brand Designer is expected to lead creative initiatives, own complex projects end-to-end, and contribute significantly to the development of the company's visual language and web presence. This level often involves mentoring junior team members and influencing design strategy.

Reporting Structure: The Senior Brand Designer will likely report to a Design Manager, Head of Design, or Creative Director. They will work collaboratively with marketing managers, content leads, and potentially product managers to ensure brand and web initiatives are aligned with broader business objectives.

Operations Impact: The role has a direct impact on Legora's external perception, customer acquisition, and brand loyalty. By shaping the visual narrative and user experience of Legora.com and other digital touchpoints, this designer influences how potential and existing customers understand and engage with the company's AI-native legal workspace. High-quality brand and web design are critical for a company aiming for excellence and precision in the legal tech space.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in web design systems, interactive design, or motion graphics within the Framer ecosystem.

• Leadership: Potential to grow into a Lead Designer or Art Director role, managing projects and potentially a small team, influencing the overall creative direction.

• Strategic Influence: Greater involvement in defining the brand's long-term visual strategy and contributing to product design discussions related to user experience.

• Skill Expansion: Opportunity to develop proficiency in coding custom React components or exploring AI-driven design tools and workflows.

📝 Enhancement Note: Career path and growth opportunities are extrapolated from the "Senior" designation and the company's growth trajectory, focusing on typical progression paths within design operations for experienced professionals.

🌐 Work Environment

Office Type: The role is listed as "On-site" in Stockholm, Sweden. This suggests a physical office environment designed to foster collaboration and innovation. Legora's emphasis on working alongside world-class legal teams and their global expansion implies a professional, high-performance office setting.

Office Location(s): Stockholm, Stockholm County, Sweden. This location is known for its vibrant tech scene and access to talent. The office is likely equipped with modern amenities to support a productive and collaborative work environment.

Workspace Context:

• A collaborative workspace designed to facilitate interaction between designers, marketers, writers, and potentially product teams.

• Access to the latest design tools and technology, including Framer, with potential for advanced hardware and software.

• An environment that encourages direct feedback and open communication, aligning with Legora's cultural values of "fighting for excellence."

• Opportunities to engage with a diverse, international team, reflecting Legora's presence across Europe, North America, and APAC.

Work Schedule: While standard full-time hours (approx. 40/week) are expected, the company culture emphasizes "outcomes over intentions," suggesting a degree of flexibility and a focus on delivering results rather than strict adherence to hours. This allows for focused work sessions and efficient project completion.

📝 Enhancement Note: The work environment description is inferred from the on-site requirement, the company's international presence, and its stated culture of high performance and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where you present your portfolio, focusing on key brand and web design projects. Be prepared to discuss your process, design decisions, challenges, and outcomes. Emphasis will be placed on your experience with Framer and your ability to articulate your design rationale.

• Skills Assessment/Challenge: Potentially a design challenge or a deep dive into specific technical skills, such as Framer workflow, interaction design principles, or the creation of a design system component.

• Team & Culture Fit: Interviews with potential team members (designers, marketing, etc.) to assess collaboration style, communication skills, and alignment with Legora's core values (ownership, excellence, growth).

• Final Interview: Likely with a senior leader (e.g., Head of Design, VP of Marketing) to discuss strategic fit and overall candidacy.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your expertise in brand and web design, with a clear emphasis on your Framer experience and system design capabilities.

• Showcase Process: For each project, detail your design process, including problem identification, ideation, iteration, collaboration, and the final solution. Use visuals and concise descriptions.

• Highlight Impact: Quantify results where possible (e.g., increased conversion rates, improved user engagement, successful brand campaign metrics). If quantitative data isn't available, articulate the qualitative impact.

• Emphasize Framer & React: Clearly showcase your work within Framer, demonstrating your ability to build interactive prototypes and contribute to design systems. If you have custom React component experience, present a relevant example.

• Tell a Story: Weave a narrative through your portfolio that highlights your problem-solving skills, creative approach, and ability to deliver high-quality, impactful design solutions.

Challenge Preparation:

• Framer Proficiency: Practice creating complex layouts, interactions, and responsive designs in Framer. Be ready to demonstrate your workflow.

• Design System Thinking: Understand principles of scalable design systems, component creation, and maintenance.

• Brand & Web Integration: Prepare to discuss how brand identity translates into web experiences and how to maintain consistency across both.

• Problem-Solving: Anticipate design challenges related to SaaS branding or web user experience and prepare to articulate your approach.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to a senior design role with a specific tool requirement (Framer) and a focus on brand and web operations.

🛠 Tools & Technology Stack

Primary Tools:

• Framer: This is a core tool for this role, used for web design, prototyping, and maintaining the design system. Proficiency is mandatory.

• Adobe Creative Suite: (Photoshop, Illustrator, After Effects) Essential for graphic design, asset creation, and motion graphics.

• Design Collaboration Tools: (e.g., Figma, Sketch - though Framer is primary for web) May be used for initial ideation or collaboration with other design teams.

• Prototyping Tools: Framer will be the primary prototyping tool, but familiarity with others like Principle or ProtoPie might be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: (e.g., Google Analytics, Mixpanel) Understanding how to interpret data from these platforms to inform design decisions and measure impact.

• A/B Testing Tools: (e.g., Optimizely, Google Optimize) For iterative testing and optimization of web designs.

CRM & Automation:

• While not a direct responsibility, understanding how design impacts user journeys within CRM systems (like Salesforce) or marketing automation platforms can be beneficial for context.

📝 Enhancement Note: The technology stack is heavily influenced by the explicit mention of Framer and the implicit needs for a strong brand and web designer in a growing tech company.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for projects and outcomes, demonstrating initiative beyond defined titles. This translates to proactive problem-solving in design execution.

• Excellence: Maintaining a high bar for craft, quality, and precision in all design work. This means meticulous attention to detail, rigorous iteration, and a commitment to delivering best-in-class visuals and user experiences.

• Growth: A continuous learning mindset, both individually and as a team. This involves embracing feedback, experimenting with new tools and techniques (like AI in design), and contributing to the collective development of the design function.

• Collaboration: Working effectively with cross-functional teams, sharing knowledge, and contributing to a supportive and ego-free feedback environment.

Collaboration Style:

• Integrated Teams: Designers are expected to work closely with marketing, writers, and potentially product teams, forming integrated project units.

• Feedback-Driven: An open culture where direct, ego-free feedback is encouraged to refine designs and improve outcomes.

• Knowledge Sharing: Actively participating in design critiques, sharing insights, and contributing to the team's collective knowledge base.

• Outcome-Focused: Collaboration is geared towards achieving specific, measurable business and brand objectives, rather than just completing tasks.

📝 Enhancement Note: Team culture and values are directly drawn from the company's "About Us" section, emphasizing their core principles and how they apply to a design operations context.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Brand Identity: Evolving and maintaining a consistent brand identity across a rapidly growing company with diverse digital touchpoints and international reach.

• Framer Ecosystem Mastery: Deepening expertise in Framer, particularly in building and managing complex design systems that integrate custom code (React components).

• Balancing Craft and Speed: Delivering high-quality, impactful design work at the pace required by a fast-growing tech company ($100M+ ARR).

• Cross-Functional Alignment: Ensuring seamless integration of brand and web design with marketing campaigns, product development, and overall business strategy.

Learning & Development Opportunities:

• Advanced Framer & React: Opportunities to become a subject matter expert in Framer and develop proficiency in custom React component development for advanced web features.

• AI in Design: Exploring how AI tools can be integrated into the design workflow to enhance efficiency, generate ideas, or personalize user experiences, aligning with Legora's AI-native focus.

• Brand Strategy: Deeper involvement in shaping the long-term brand strategy and visual language of a high-growth tech company.

• Industry Exposure: Potential to attend industry conferences or workshops focused on web design, branding, and design systems.

📝 Enhancement Note: Challenges and growth opportunities are derived from the role's seniority, the company's context (rapid growth, AI-focused, legal tech), and the specific tools mentioned.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new brand identity or evolving an existing one for a rapidly growing tech company. How would you ensure consistency across web and other brand touchpoints?"

• "How do you approach designing for a web design system, particularly within a tool like Framer? What are the key considerations for scalability, reusability, and developer handoff?"

• "Walk us through a complex web design project you led from concept to execution. What were the biggest challenges, and how did you overcome them using your design skills and tools like Framer?" Company & Culture Questions:

• "What interests you most about Legora's mission and its position in the legal tech and AI space?"

• "How do you embody Legora's values of ownership, fighting for excellence, and growing together in your past roles?"

• "Describe a time you received direct, ego-free feedback on your design work. How did you incorporate it?" Portfolio Presentation Strategy:

• Focus on Framer: Dedicate a significant portion of your presentation to showcasing your Framer projects, highlighting your interactive design capabilities and any contributions to design systems.

• Showcase End-to-End Ownership: For each project, clearly articulate your role, the problem, your process, key decisions, and the measurable impact of your design.

• Narrative Arc: Structure your presentation with a clear beginning (problem), middle (solution/process), and end (outcome/impact), demonstrating your storytelling ability.

• Interactive Elements: If possible, use live Framer prototypes or interactive elements within your presentation to showcase your skills dynamically.

• Brand Consistency: Explain how your web designs align with and reinforce the overall brand identity.

📝 Enhancement Note: Interview questions and preparation strategies are designed to probe for senior-level strategic thinking, tool-specific expertise (Framer), and cultural alignment with Legora's stated values.

📌 Application Steps

To apply for this Senior Brand Designer - Web position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 3-5 projects that best represent your brand and web design expertise, with a strong emphasis on your experience with Framer. Ensure case studies clearly outline your process, role, and achievements.

• Tailor Your Resume: Highlight your 5-10 years of relevant experience, specifying your proficiency in Framer, visual design, interaction design, and any experience with custom React components or design systems. Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your Framer work and how you've driven brand consistency and impactful web experiences. Be ready to articulate your design rationale and problem-solving approach.

• Research Legora: Understand Legora's mission, their AI-native workspace, and their target audience. Consider how your design philosophy aligns with their stated values of ownership, excellence, and growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.