Senior Brand Designer (m/w/d)

📍 Job Overview

Job Title: Senior Brand Designer (m/w/d)

Company: Roman Klis Design Gmbh

Location: Herrenberg, Berlin, Hamburg, Germany

Job Type: Festanstellung (Full-Time)

Category: Art & Design / Brand Building

Date Posted: May 22, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid (3 days Office / 2 days Remote)

🚀 Role Summary

• Develop and implement strong design concepts with strategic and creative impact for international clients.

• Drive holistic brand understanding, identifying global and generational trends to inform design solutions.

• Create compelling brand presences across Corporate Identity, Packaging, POS, Motion, Digital, and Social Media.

• Manage design projects independently, providing technical support and guidance to the team.

• Lead client presentations and facilitate co-creation workshops and photoshoots.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer within a Brand Building agency, indicating a focus on developing comprehensive brand strategies and visual identities for clients, particularly in the FMCG sector. The emphasis on "holistic" brand design suggests a need for strategic thinking beyond just visual aesthetics, encompassing market trends and consumer engagement across multiple touchpoints.

📈 Primary Responsibilities

• Conceptualize and execute impactful brand design strategies that align with client objectives and market trends.

• Translate strategic brand positioning into compelling visual identities and brand worlds.

• Design and refine packaging, point-of-sale materials, and integrated campaign assets.

• Oversee the creation of motion graphics, digital assets, and social media content that reinforce brand messaging.

• Lead project planning, scope definition, and execution, ensuring on-time and on-budget delivery.

• Facilitate and guide client workshops, fostering collaboration and co-creation.

• Organize and direct photoshoots, ensuring visual consistency and quality.

• Develop and deliver persuasive presentations to internal teams and external clients.

• Mentor and support junior designers, fostering a collaborative and high-performing team environment.

• Stay abreast of emerging design trends, technologies (including AI tools), and FMCG market dynamics.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution, strategic thinking, and project leadership. The emphasis on "self-directed project responsibility" and "client presentations" points to a senior role requiring strong autonomy and communication skills. The inclusion of AI tools in the requirements suggests an expectation for forward-thinking designers who can leverage new technologies.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Graphic Design, Visual Communication, or a related field is typically expected for a Senior Brand Designer role.

Experience: Minimum of 5 years of professional experience with a strong focus on branding, packaging design, and the development of comprehensive brand worlds.

Required Skills:

• Minimum 5 years of experience in Branding, Packaging Design, and Brand World Development.

• Exceptional design skills, particularly in brand development, packaging design, and campaign design.

• Proven ability to develop and implement strong strategic and creative design concepts.

• Proficiency in client communication and presentation delivery.

• Advanced skills in the Adobe Creative Suite (Photoshop, InDesign, Illustrator).

• Demonstrated experience with AI-powered design tools (e.g., Midjourney, Adobe Firefly, Runway, VEO 3).

• Excellent command of both German and English languages, both written and spoken.

• Strong understanding of global and generational trends impacting consumer brands.

Preferred Skills:

• Experience in managing and mentoring junior design staff.

• Familiarity with project management methodologies and tools.

• Experience organizing and leading co-creation workshops and photoshoots.

• Knowledge of motion graphics software and principles.

• Understanding of FMCG market dynamics and consumer behavior.

📝 Enhancement Note: The requirement for 5+ years of experience, coupled with specific tool proficiencies like AI design tools, positions this as a mid-to-senior level role. The emphasis on both strategic development and hands-on execution, alongside client-facing responsibilities, is characteristic of senior design positions in agency environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 comprehensive brand building projects that demonstrate strategic thinking, creative execution, and measurable impact.

• Include examples of brand development from concept to execution, highlighting the strategic rationale behind design decisions.

• Feature diverse project types including Corporate Identity, Packaging Design, POS materials, and integrated campaign elements.

• Demonstrate proficiency with Adobe Creative Suite and AI-powered design tools through project examples.

Process Documentation:

• For each portfolio project, briefly outline the design process followed, from initial brief and research to concept development, refinement, and final delivery.

• Highlight how strategic insights and market trends were integrated into the design process.

• Explain the methodology used for client presentations and feedback incorporation.

• Detail any specific workflows or techniques employed for packaging, motion, or digital design elements.

📝 Enhancement Note: For a Senior Brand Designer role, a portfolio is paramount. The expectation will be for projects that not only showcase aesthetic talent but also strategic thinking, problem-solving abilities, and the capacity to manage complex brand initiatives from inception to completion. The inclusion of AI tools suggests a need to see how these are integrated into a professional design workflow.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-10 years), location (Germany), and the nature of a Senior Brand Designer role in a reputable design agency, a competitive salary range is estimated.

• Estimated Salary Range: €65,000 - €85,000 per annum.

• Explanation: This range is benchmarked against similar senior design roles in Germany, considering the agency's international client base and focus on FMCG brands. Factors such as specific experience, portfolio strength, and negotiation will influence the final offer.

Benefits:

• Exciting projects with well-known FMCG brands, offering significant professional exposure.

• Individual development opportunities through the internal RK Academy, supporting continuous learning and skill enhancement.

• Hybrid Work Model: 3 days in the office and 2 days remote per week, promoting work-life balance.

• A warm and welcoming team environment with flat hierarchies and open communication channels.

• An inspiring and creative workspace that encourages ideation and innovation.

• A company culture built on trust, appreciation, and a strong sense of community ("Miteinander").

• Opportunities to work with a diverse, international team of over 130 employees from 30 nations.

Working Hours: The standard working hours are estimated at 40 hours per week, consistent with full-time employment in Germany. The hybrid model offers flexibility.

📝 Enhancement Note: The salary estimate is based on general market data for senior design roles in Germany and the agency's focus. The benefits listed are directly drawn from the job description and highlight attractive aspects for creative professionals. The hybrid work model is a significant benefit for work-life integration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Brand Building Agency, focusing on FMCG (Fast-Moving Consumer Goods) and international clients. This industry demands creativity, strategic insight, and a deep understanding of consumer markets and trends.

Company Size: Over 130 employees, indicating a medium-sized agency that is large enough to handle significant international projects but small enough to maintain a close-knit, collaborative culture.

Founded: The company has a history of international operation and has grown to encompass multiple locations and a diverse workforce, suggesting stability and a proven track record in brand building.

Team Structure:

• The design team likely operates within a matrix structure, with designers assigned to specific projects or client teams.

• Senior designers are expected to lead and mentor, working closely with project managers, strategists, and other creative specialists.

• Cross-functional collaboration is key, involving close partnerships with brand strategists, copywriters, motion designers, and digital specialists.

Methodology:

• Data-Driven Creativity: While creative, the agency emphasizes strategic positioning and understanding market trends, suggesting a data-informed approach to design.

• Holistic Brand Development: Focus on creating cohesive brand experiences across all touchpoints, from strategy to execution.

• Agile Project Management: Likely employs agile methodologies for project delivery, enabling flexibility and rapid adaptation to client needs and market changes.

• Client-Centric Collaboration: Strong emphasis on client presentations, co-creation workshops, and building strong client relationships.

Company Website: https://www.romanklis.com/ (Derived from domain_derived)

📝 Enhancement Note: The company culture is described as collaborative, open, and internationally oriented, with a strong emphasis on trust and appreciation. This suggests an environment where designers can have a significant impact and are encouraged to contribute ideas. The agency's focus on brand building for FMCG clients means designers will work with fast-paced, consumer-facing brands.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Brand Designer role. It signifies a position of significant responsibility, requiring not only advanced creative skills but also strategic thinking, project leadership, and the ability to mentor junior staff. Senior designers are expected to be autonomous, client-facing, and capable of driving complex design initiatives.

Reporting Structure: While not explicitly detailed, a Senior Brand Designer would typically report to a Creative Director, Head of Design, or a similar leadership role within the agency. They would also be responsible for guiding and potentially managing junior designers on their projects.

Operations Impact: The impact of this role is substantial, directly influencing the visual identity, market perception, and consumer engagement of client brands, particularly within the competitive FMCG sector. Successful brand building contributes directly to client sales, market share, and overall brand equity.

Growth Opportunities:

• Leadership Development: Potential to advance into roles such as Art Director, Creative Director, or Head of Design, leading larger teams and more significant client accounts.

• Specialization: Opportunity to deepen expertise in specific areas like FMCG packaging, motion design, or digital brand experiences.

• Strategic Influence: Increased involvement in brand strategy development and client consultations at a higher level.

• Continuous Learning: Access to the RK Academy provides structured opportunities for skill enhancement and professional development, keeping pace with industry trends and new technologies like AI design tools.

📝 Enhancement Note: The "Senior" title implies a clear career progression path within the agency, likely involving increased responsibility for client relationships, team leadership, and strategic input. The RK Academy is a significant benefit for ongoing professional development in a rapidly evolving design landscape.

🌐 Work Environment

Office Type: The company offers a hybrid work model, indicating a blend of in-office collaboration and remote flexibility. The agency promotes an "inspiring, creative environment."

Office Location(s): The role is available in Herrenberg, Berlin, and Hamburg, Germany. This offers geographical flexibility for candidates.

Workspace Context:

• Collaborative Hub: The 3 days per week in the office are likely designed for collaborative activities, team meetings, workshops, and fostering a strong team culture.

• Tool Accessibility: Expect access to industry-standard design software (Adobe Suite) and potentially cutting-edge AI design tools within the office environment.

• Creative Atmosphere: The description suggests an environment that values creativity, open communication, and peer-to-peer interaction, conducive to brainstorming and idea generation.

Work Schedule: A standard 40-hour work week is implied, with the flexibility of a hybrid model allowing for 2 remote days per week. This structure aims to support work-life balance while ensuring team connectivity and project continuity.

📝 Enhancement Note: The hybrid work model is a key aspect of the work environment, offering a balance between in-person collaboration and personal flexibility. The availability across three major German cities is also a significant factor for candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess experience, skills, and alignment with the role requirements.

• Creative Assessment/Portfolio Presentation: Likely a presentation of your portfolio, focusing on key brand building projects, demonstrating your strategic thinking, creative process, and ability to articulate design decisions. This may include specific case studies on packaging, corporate identity, or campaigns. Expect to discuss your experience with AI design tools.

• Team/Cultural Fit Interview: An opportunity to meet with potential team members and leadership, assessing your fit with the agency's collaborative and agile culture. Questions may focus on your approach to teamwork, problem-solving, and communication.

• Final Interview: Possibly with senior leadership to discuss overall fit, career aspirations, and finalize offer details.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in brand development, packaging, and campaign design. Prioritize work that demonstrates strategic thinking and problem-solving.

• Highlight AI Integration: Be prepared to discuss and showcase how you've utilized AI design tools (Midjourney, Adobe Firefly, etc.) in your workflow and the impact it had on your creative output.

• Tell the Story: For each project, clearly articulate the client's challenge, your strategic approach, your creative process, your specific role, and the outcomes or impact achieved. Use visuals effectively.

• Demonstrate Seniority: Showcase projects where you took initiative, led aspects of the design process, or mentored junior designers.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Practice your presentation to ensure a confident and clear delivery.

Challenge Preparation:

• Design Challenge: Be prepared for a potential design task, either as part of the interview or a take-home assignment, that tests your ability to respond to a brief, conceptualize, and execute within a given timeframe. This might involve a packaging or campaign concept.

• Strategic Thinking: Practice articulating the strategic rationale behind your design choices. How does the design solve a business problem or connect with the target audience?

• Tool Proficiency: Be ready to discuss your experience with Adobe Suite and AI tools, perhaps even demonstrating basic proficiency if asked.

📝 Enhancement Note: The interview process will heavily rely on evaluating the candidate's portfolio, specifically looking for strategic brand thinking and hands-on execution capabilities. The emphasis on AI tools means candidates should be prepared to discuss their practical application and impact on design outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in Photoshop, InDesign, and Illustrator for graphic design, layout, and asset creation.

• AI Design Tools: Mandatory experience with tools like Midjourney, Adobe Firefly, Runway, and VEO 3 for concept generation, asset creation, and exploring new design possibilities.

• Presentation Software: Proficiency in tools like PowerPoint, Keynote, or Google Slides for creating and delivering client presentations.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but an understanding of how design integrates with marketing automation platforms or CRM systems for campaign execution could be advantageous.

📝 Enhancement Note: The explicit mention of AI design tools is a critical differentiator for this role, indicating that Roman Klis Design Gmbh is at the forefront of adopting new technologies in their creative process. Candidates must be comfortable and experienced with these tools.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value, fostering an environment where new ideas and creative solutions are encouraged and explored, including through AI.

• Collaboration & Teamwork: Emphasis on working "networked, agile, and peer-to-peer," valuing open communication and mutual support among colleagues and with clients.

• Strategic Thinking: Design is approached holistically, integrating strategy, trends, and business objectives rather than just focusing on aesthetics.

• Appreciation & Trust: The company culture is built on valuing individuals, fostering trust, and creating a positive work environment.

• Internationality: Embracing diversity with a team from 30 nations, promoting a global perspective in design work.

Collaboration Style:

• Agile & Cross-functional: Teams work together dynamically, breaking down silos between design, strategy, and other creative disciplines.

• Open Communication: Encourages direct and honest dialogue, ensuring ideas and feedback are shared freely.

• Client-Centric: A strong focus on understanding client needs and working collaboratively with them to achieve shared goals.

• Mentorship & Support: Senior members are expected to support and guide junior colleagues, contributing to a learning-oriented culture.

📝 Enhancement Note: The company culture appears to be a significant selling point, emphasizing a supportive, creative, and collaborative atmosphere. This is crucial for attracting and retaining top design talent, especially in a senior role where mentorship and leadership are expected.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Creativity: Effectively integrating AI-generated concepts with human strategic insight and artistic direction to produce unique and compelling brand designs.

• Managing Diverse Client Needs: Adapting design approaches to suit a wide range of international FMCG brands with varying market positions and target audiences.

• Rapid Trend Cycles: Staying ahead of fast-moving global and generational trends in consumer behavior and design aesthetics.

• Project Management Complexity: Juggling multiple projects with different scopes, deadlines, and client expectations in an agile agency environment.

• Hybrid Work Dynamics: Ensuring seamless collaboration and communication between in-office and remote team members.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in leveraging advanced AI design tools for concept generation, asset creation, and workflow optimization.

• Strategic Brand Development: Gain further experience in developing comprehensive brand strategies and visual identities for major FMCG brands.

• Leadership Skills: Develop skills in mentoring junior designers, leading project teams, and presenting to senior client stakeholders.

• Industry Exposure: Work on high-profile projects for well-known brands, enhancing professional reputation and portfolio.

• RK Academy: Access to structured training programs for continuous skill development and career advancement.

📝 Enhancement Note: The challenges are directly related to the dynamic nature of the design industry, agency work, and the integration of new technologies like AI. The growth opportunities are substantial, offering a clear path for career advancement and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a holistic brand identity for a client. What was your strategic approach, and how did you ensure consistency across touchpoints?" (Focus on strategic rationale, process, and outcome.)

• "How do you integrate emerging design trends, including AI-generated concepts, into your brand development process? Can you provide an example?" (Highlight your forward-thinking approach and practical application of AI tools.)

Company & Culture Questions:

• "What attracts you to Roman Klis Design Gmbh, and specifically to our focus on FMCG brand building?" (Show research into the company's work and industry.)

• "How do you approach collaboration in a hybrid work environment, and what is your experience working in agile teams?" (Demonstrate your teamwork and adaptability.)

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your career and approach. For each project, clearly state the client, the challenge, your role, the strategic solution, the creative execution, and the results.

• Visuals: Use high-quality visuals. For packaging, show mockups in context. For campaigns, show examples of various assets.

• AI Demonstration: Be ready to show examples of AI-assisted work and explain your contribution – how you guided the AI, refined its output, and integrated it into the final design.

• Conciseness: Be mindful of time. Focus on your most impactful and relevant projects. Prepare talking points but avoid reading directly from slides.

• Engagement: Be prepared for questions about your process, decisions, and how you handle feedback. Engage with the interviewers.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of strategic thinking, creative execution, and adaptability to new tools. Candidates should be ready to articulate their design process and the impact of their work, especially concerning AI integration.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on the Roman Klis Design Gmbh careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating expertise in brand development, packaging design, and integrated campaigns, with a clear emphasis on your experience with AI design tools.

• Resume Optimization: Ensure your CV clearly outlines your 5+ years of experience, specific responsibilities in brand building, and proficiency with Adobe Suite and AI tools, using keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, articulating your strategic approach, and discussing your experience with AI tools. Be ready to discuss your understanding of FMCG markets and trends.

• Company Research: Familiarize yourself with Roman Klis Design Gmbh's work and client portfolio, paying attention to their brand-building philosophy and recent projects. Understand their hybrid work culture and international focus.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.