Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: The Fertility Partners Inc

Location: Toronto, ON, Canada

Job Type: Full Time

Category: Marketing & Brand Design Operations

Date Posted: June 10, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the visual expression and brand identity evolution for The Fertility Partners (TFP) and its network of clinic brands across all marketing and communication channels.

• Develop and maintain scalable design systems, asset libraries, and brand guidelines to ensure visual consistency and enable efficient creative production.

• Drive the creative development and execution of high-impact campaigns, digital experiences, and marketing collateral that balance brand building with measurable performance objectives.

• Champion design quality, craft, and innovation, leveraging modern design tools and exploring AI-enabled workflows to enhance creative output and operational efficiency.

• Collaborate cross-functionally to translate strategic messaging into compelling visual narratives that build trust and confidence for patients during critical life moments.

📝 Enhancement Note: This role is deeply embedded in GTM operations, focusing on how brand assets are created, scaled, and deployed to drive marketing performance and build brand equity within the healthcare sector. The emphasis on design systems and AI workflows points to a need for operational efficiency in creative production.

📈 Primary Responsibilities

• Brand & Creative Leadership:

  • Own the visual articulation of TFP and its clinic brands across all marketing and communication touchpoints.
  • Spearhead creative development for major brand initiatives, campaigns, product launches, and events from ideation to final delivery.
  • Act as a key creative advisor in cross-functional strategy sessions, translating business objectives into impactful visual executions.
  • Uphold and elevate organizational design quality, consistency, and craftsmanship standards.
  • Continuously refine and strengthen brand identities to support network expansion, ensuring distinctiveness and cohesion across diverse markets.

• Design Systems & Scale:

  • Maintain and evolve the comprehensive brand design system across all TFP brands and marketing platforms.
  • Establish and manage reusable components, templates, frameworks, and asset libraries to accelerate creative production without compromising quality.
  • Define and enforce clear design standards and best practices to empower teams to create on-brand assets independently.
  • Ensure consistent visual application across all campaigns, web properties, presentations, social media, and physical clinic materials.
  • Identify and implement improvements to creative workflows, enhancing efficiency and scalability as production demands increase.

• Campaigns, Content & Marketing Creative:

  • Design and produce engaging visual assets for social media, paid advertising, landing pages, marketing collateral, launch announcements, and event materials.
  • Develop creative concepts that strategically blend brand storytelling with performance goals, supporting acquisition, conversion, engagement, and awareness initiatives.
  • Partner with Marketing leadership to conceptualize campaigns, design A/B test variations, and optimize assets for performance.
  • Create compelling visuals for events, conferences, webinars, thought leadership content, and content distribution efforts.
  • Adapt creative execution for channel-specific nuances while maintaining overarching brand integrity.

• Website & Digital Experience:

  • Oversee the visual design of TFP and clinic websites, aiming to create modern, user-centric, and high-converting digital interfaces.
  • Design landing pages and campaign-specific digital experiences to boost engagement and conversion rates.
  • Collaborate closely with web developers and external agencies to deliver polished, high-performance digital solutions.
  • Produce clean, well-documented designs and specifications that facilitate seamless developer handoff and implementation.
  • Develop and manage digital design standards and component libraries to support scalable website development and maintenance.

• Innovation & Creative Operations:

  • Stay abreast of emerging design trends, digital experience best practices, creative technologies, and competitive landscape innovations.

  • Explore and implement AI-driven workflows to enhance ideation, production velocity, and creative scalability while preserving high quality.

  • Investigate novel formats, tools, and methodologies to amplify brand visibility and audience engagement.

  • Foster a culture of creative experimentation, ongoing improvement, and pursuit of design excellence.

📝 Enhancement Note: The responsibilities clearly outline a strategic role focused on operationalizing brand design. The emphasis on "scalable design systems," "faster production," "workflow efficiency," and "AI-enabled workflows" highlights a need for candidates who can manage and optimize the creative production process, not just execute design tasks.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.

Experience: 5+ years of professional experience in brand design, visual design, or a closely related field, with a proven track record of developing and executing successful brand and marketing creative.

Required Skills:

• Conceptual Thinking & Brand Strategy: Demonstrated ability to develop strong creative concepts and translate brand strategy into compelling visual narratives.

• Design Systems Management: Proven experience in building, maintaining, and evolving scalable design systems, component libraries, and brand guidelines.

• Proficiency in Design Software: Expert-level command of Figma and strong working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Core Design Principles: Deep understanding of typography, visual hierarchy, color theory, layout, and composition.

• Digital & Marketing Design: Experience designing for web, social media, paid media, landing pages, presentations, and marketing collateral that drive engagement and performance.

• User Experience (UX) Awareness: Solid grasp of digital user experience principles and how design impacts user interaction and conversion.

• Communication & Presentation: Excellent verbal and written communication skills, with confidence in presenting, defending, and iterating on creative concepts to senior stakeholders.

• Project Management: Demonstrated ability to manage multiple projects concurrently, meet deadlines, and maintain exceptional attention to detail and quality under pressure.

• Creative Judgment & Problem-Solving: Strong aesthetic sense and the ability to make sound design decisions, balancing creative vision with practical constraints and business objectives.

Preferred Skills:

• Healthcare Industry Experience: Prior experience working within the healthcare, professional services, or trust-based consumer service industries.

• Performance Marketing Design: Experience specifically designing creative assets for performance marketing campaigns, including paid social, display ads, and conversion-focused landing pages.

• Executive Presentation Design: Experience creating sophisticated presentations for executive leadership, investor relations, or C-suite communications.

• AI Creative Tools: Familiarity and experience utilizing AI tools and platforms to augment creative ideation, production speed, and workflow optimization.

• Agency or Studio Background: Experience working in a fast-paced agency or studio environment, managing client expectations and project timelines.

📝 Enhancement Note: The "Must-Have" and "Strongly Preferred" sections are clearly defined, indicating a candidate profile that balances creative talent with operational acumen. The inclusion of "conceptual thinking" alongside "performance marketing" highlights the dual requirement of aesthetic quality and measurable impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conceptual Brand Work: Showcase 2-3 distinct brand identity projects or campaigns that demonstrate your ability to develop original concepts and strategic visual solutions. Highlight the problem, your approach, and the outcome.

• Performance Marketing Assets: Include examples of social media ads, paid media creative, or landing pages designed to drive specific performance metrics (e.g., clicks, conversions, engagement). Clearly articulate the performance goals and how your design contributed to achieving them.

• Design System Examples: Present a case study or examples of a design system you have built or significantly contributed to. This should include style guides, component libraries, and examples of how it was applied consistently across various platforms.

• Website/Digital Experience Design: Feature examples of website designs, landing pages, or digital product interfaces that highlight your understanding of UX/UI principles and ability to create engaging, user-friendly experiences.

• Process & Tool Showcase: Briefly demonstrate your proficiency with Figma and Adobe Creative Suite, perhaps by showcasing a complex design file or a workflow that leveraged these tools effectively.

Process Documentation:

• Be prepared to discuss your design process from brief to final delivery, including how you manage feedback, iterate on designs, and collaborate with stakeholders and developers.

• Articulate your approach to building and maintaining design systems, including how you ensure scalability, consistency, and accessibility.

• Explain your methodology for translating marketing objectives into creative strategies and measuring the effectiveness of your design work.

• Discuss your experience with AI tools and how you integrate them into your creative workflow to enhance efficiency and output.

📝 Enhancement Note: A strong portfolio is critical for this role. It needs to demonstrate not just design talent but also an understanding of how design serves business objectives and can be scaled operationally. The emphasis on "performance-driven" and "scalable design systems" suggests a need for tangible proof of impact and efficiency.

💵 Compensation & Benefits

Salary Range: $90,000 - $110,000 CAD per year

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO), including vacation, sick days, and holidays.

• Opportunities for professional development, including workshops, conferences, and continuing education.

• Potential for performance-based bonuses or incentives.

• Access to employee assistance programs (EAP) for mental and emotional well-being.

• Retirement savings plan contributions or matching program.

• Employee wellness initiatives and programs focused on holistic health.

Working Hours: Standard full-time hours, typically 40 hours per week, with potential for flexibility based on project needs and team collaboration, though the role is primarily on-site.

📝 Enhancement Note: The salary range provided is competitive for a Senior Brand Designer role in Toronto with 5-10 years of experience. The benefits package appears standard for a full-time position in Canada, emphasizing health and professional growth, which are attractive to experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare (Fertility Services)

Company Size: The Fertility Partners Inc. is a growing network, suggesting a dynamic environment that is scaling its operations. This implies opportunities for impact but also a need for adaptable professionals.

Founded: The company's founding date is not specified, but its focus on scaling implies a relatively established yet growth-oriented organization.

Team Structure:

• The Senior Brand Designer will likely be part of the Marketing or Creative team, reporting to a Marketing Director, Head of Creative, or a similar leadership role.

• This role requires significant cross-functional collaboration with Marketing, Product, Digital, and potentially patient support teams.

• The team is likely composed of marketing specialists, content creators, digital strategists, and other creative professionals who work together to achieve GTM objectives. Methodology:

• Data-Driven Creative: The emphasis on performance marketing and measurable results indicates a data-informed approach to creative development and optimization.

• Scalable Processes: Building design systems and empowering teams suggests a focus on establishing efficient, repeatable processes to support growth.

• Brand Cohesion: A core methodology will be ensuring consistent brand messaging and visual identity across a growing network of clinics.

Company Website: https://thefertilitypartners.com/

📝 Enhancement Note: The company operates in the sensitive and personal field of fertility care. This context is crucial for understanding the brand's tone, visual language, and the importance of building trust. The "scaling" nature of the company suggests a fast-paced, evolving environment where process and adaptability are key.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role, focusing on specialized expertise in brand design and its operational application within marketing. It demands leadership in creative execution, system development, and cross-functional influence, rather than direct people management.

Reporting Structure: The Senior Brand Designer will likely report to a Director or VP of Marketing/Creative, providing a direct line of communication to leadership regarding brand strategy and creative execution. This position offers significant autonomy in shaping the visual direction of the brands.

Operations Impact: The role's impact is directly tied to enhancing brand perception, driving marketing campaign effectiveness, and supporting business growth through strong visual communication. By creating cohesive and compelling brand assets, the designer will contribute to patient acquisition, engagement, and overall market presence. This role is instrumental in operationalizing the company's brand strategy to achieve GTM goals.

Growth Opportunities:

• Leadership in Design Systems: Opportunity to become the go-to expert for design systems, potentially leading the development and rollout of more advanced frameworks.

• Mentorship: As a senior member, there's an opportunity to mentor junior designers or provide guidance to marketing teams on design best practices.

• Strategic Creative Input: Influence on broader marketing and brand strategy through impactful creative contributions and conceptual leadership.

• Specialization: Deepen expertise in areas like performance marketing creative, digital UX/UI design, or AI-driven creative workflows.

• Potential for Creative Management: With proven success and team growth, there could be a path toward managing a creative team or function in the future.

📝 Enhancement Note: This role offers substantial growth potential for a designer who can blend creative excellence with operational efficiency. The emphasis on design systems and performance marketing suggests a career path moving towards more strategic and impactful creative leadership within a growing organization.

🌐 Work Environment

Office Type: This role is designated as On-site, indicating a traditional office environment. This suggests a collaborative workspace where in-person interaction and team synergy are valued.

Office Location(s): Toronto, ON, Canada, specifically within the M4T 1L9 postal code area. This location is likely in a business district, offering accessibility via public transportation and proximity to amenities.

Workspace Context:

• Collaborative Atmosphere: Expect a dynamic office setting conducive to brainstorming, team meetings, and cross-functional collaboration with marketing and other departments.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially other project management or collaboration tools. The company's growth suggests an investment in modern technology.

• Team Interaction: Regular opportunities to engage with colleagues from various teams, fostering a holistic understanding of business objectives and how design contributes to them.

Work Schedule: The role is full-time, typically 40 hours per week. While on-site, there may be some flexibility for project needs, but a consistent presence in the office is expected. This structure supports team cohesion and facilitates immediate collaboration.

📝 Enhancement Note: The on-site requirement suggests a preference for direct collaboration and team integration, which can be beneficial for complex creative projects and building strong working relationships. This environment is ideal for designers who thrive on in-person ideation and feedback loops.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application, focusing on your resume and portfolio to assess qualifications and experience.

• Portfolio Review & Interview: You will likely present your portfolio to the hiring manager and potentially other key stakeholders (e.g., Marketing Director, Head of Creative). Be prepared to walk through your projects, explain your design process, articulate your strategic thinking, and discuss the impact of your work.

• Skills-Based Assessment/Challenge: A design challenge or exercise may be given to assess your conceptual thinking, problem-solving skills, and proficiency with design tools under time constraints. This might involve creating a concept for a campaign or refining an existing asset.

• Cross-Functional Interviews: Interviews with members of other departments (e.g., Marketing, Product) to assess your collaboration style, communication skills, and ability to understand diverse business needs.

• Final Interview: A meeting with senior leadership to discuss your fit with the company culture, long-term vision, and overall strategic contribution.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best align with the job description, showcasing both brand identity and performance marketing examples.

• Tell a Story: For each project, clearly articulate the brief, your role, your design process, the challenges you faced, your solutions, and the quantifiable results or impact.

• Highlight Systems Thinking: If you have experience with design systems, dedicate a section to demonstrating your understanding and application of these principles.

• Showcase Tool Proficiency: Be ready to discuss your workflow in Figma and Adobe Creative Suite, and how you leverage them for efficiency and quality.

• Prepare for the "Why": Be ready to defend your design decisions and explain the rationale behind your creative choices, linking them back to business objectives.

• Tailor to TFP: Research The Fertility Partners and their current brand presence. Consider how your work demonstrates an understanding of their industry and target audience.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge prompt. Ask clarifying questions if needed.

• Focus on Strategy: Even for a small exercise, demonstrate strategic thinking. How does your design solve the problem? What is the core message?

• Time Management: Practice working efficiently to complete the challenge within the given timeframe, allocating time for ideation, execution, and refinement.

• Presentation Readiness: Prepare to present your solution concisely, explaining your thought process and design choices clearly.

📝 Enhancement Note: The interview process emphasizes a thorough evaluation of both creative skills and operational thinking. The portfolio review is critical, requiring candidates to demonstrate not just aesthetic capabilities but also strategic rationale and quantifiable impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design system development. Expert proficiency is required.

• Adobe Creative Suite: Crucial for graphic design, image editing, and asset creation. This includes Photoshop, Illustrator, and InDesign.

• Prototyping Tools: While Figma offers robust prototyping, familiarity with other tools like InVision might be beneficial for certain workflows.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics to understand website performance, user behavior, and the impact of design on conversion rates.

• A/B Testing Tools: Experience with platforms used for testing design variations (e.g., Google Optimize, Optimizely) to drive performance improvements.

CRM & Automation:

• Marketing Automation Platforms: Understanding how design assets integrate with platforms like HubSpot, Marketo, or similar, for email campaigns and lead nurturing.

• Project Management Software: Familiarity with tools like Asana, Jira, or Trello for managing design projects, tracking progress, and collaborating with teams.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite signifies the core technical requirements. The inclusion of analytics and A/B testing tools points to a data-driven approach where design effectiveness is measured and optimized.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using data and analytics to inform design choices and measure the success of creative initiatives.

• Efficiency & Scalability: A commitment to developing processes and systems that allow for efficient production and consistent brand application across a growing network.

• Collaboration & Transparency: Fostering an environment where cross-functional teams work together effectively, sharing insights and feedback openly.

• Continuous Improvement: A culture that encourages experimentation, learning from results, and constantly seeking ways to enhance creative output and operational processes.

• Patient-Centricity: An underlying value of understanding and serving the needs of patients, ensuring that all brand communications are sensitive, trustworthy, and empowering.

Collaboration Style:

• Cross-Functional Integration: The role requires close partnership with Marketing, Product, and potentially clinical teams. Expect regular meetings, feedback sessions, and collaborative project work.

• Design as a Partner: The creative team is viewed as a strategic partner, not just an execution engine. Your input on campaign strategy and brand direction will be valued.

• Feedback-Rich Environment: Openness to constructive criticism and the ability to provide thoughtful feedback to others is essential for collective growth and project success.

• Knowledge Sharing: Encouraging the sharing of best practices, design trends, and learnings from creative projects to elevate the entire team's capabilities.

📝 Enhancement Note: The company's values likely center around empathy, scientific rigor, and growth. For a designer, this translates to creating visually compelling work that is also sensitive to the patient journey, data-informed, and operationally efficient.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Network Growth: Ensuring a unified brand identity across a diverse and expanding network of clinics, each with potentially unique local needs or nuances, requires strategic system design and clear guidelines.

• Translating Sensitive Subject Matter: Designing for fertility care requires a delicate balance of empathy, professionalism, and clarity, avoiding clichés while building trust and offering hope.

• Optimizing Creative Workflows: As the company scales, maintaining high creative quality while increasing production volume will necessitate continuous refinement of design processes and tools.

• Integrating AI Effectively: Leveraging AI tools for creative production requires careful consideration of ethical implications, quality control, and integration into established workflows without sacrificing original thought or brand integrity.

Learning & Development Opportunities:

• Advanced Design System Development: Opportunity to deepen expertise in creating sophisticated, scalable design systems and potentially training others on their use.

• Performance Marketing Specialization: Gaining deeper insights into conversion rate optimization (CRO), A/B testing, and designing for measurable marketing outcomes.

• Healthcare Branding: Expanding knowledge of branding within the regulated and sensitive healthcare sector.

• AI in Creative: Exploring the cutting edge of AI tools for design ideation, asset generation, and workflow automation.

• Mentorship & Strategic Influence: Growing into a mentor role for junior colleagues and having a significant voice in shaping the company's visual brand strategy.

📝 Enhancement Note: The challenges presented are typical for a growing company in a specialized industry. The growth opportunities highlight a path for a designer who can adapt to new technologies and strategic demands while excelling in core design competencies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a design system. What were the key components, and how did you ensure its adoption and ongoing maintenance?" (Assesses systems thinking and operationalization).

• "Walk us through a campaign you designed from concept to execution. What were the objectives, how did your design address them, and what were the results?" (Evaluates conceptual thinking and performance orientation).

• "How do you balance brand consistency with the need for localized or platform-specific creative adaptations?" (Tests strategic judgment and flexibility).

• "Describe your experience using AI tools in your creative process. What benefits did you find, and what were the limitations?" (Gauges adaptability to new technologies). Company & Culture Questions:

• "What do you know about The Fertility Partners and the fertility industry? How would you approach designing for this specific sector?" (Assesses research, empathy, and industry understanding).

• "How do you handle constructive criticism or feedback on your designs from stakeholders or team members?" (Evaluates collaboration and resilience).

• "Describe a situation where you had to manage multiple high-priority design projects simultaneously. How did you prioritize and ensure quality?" (Tests project management and organizational skills). Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with an overview of your overall design philosophy and approach, then dive into specific projects. For each project, clearly state the problem, your role, your process, your solutions, and the outcome.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion rates, engagement metrics, brand recall).

• Showcase Systems Thinking: Clearly explain your contributions to design systems, including any frameworks, guidelines, or reusable components you developed.

• Demonstrate Tool Proficiency: Be ready to briefly show your workflow in Figma if asked, highlighting efficiency or collaboration features.

• Connect to TFP: During the presentation, make explicit connections between your experience and the requirements of the Senior Brand Designer role at The Fertility Partners.

📝 Enhancement Note: Interview questions will likely probe your ability to think strategically, operate efficiently, and adapt to evolving creative technologies, all within the sensitive context of healthcare. Your portfolio presentation is your primary tool for demonstrating these capabilities.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the ADP recruitment portal linked in the job posting.

• Customize Your Resume: Tailor your resume to highlight your experience with Figma, Adobe Creative Suite, design systems, performance marketing creative, and any relevant healthcare or trust-based industry experience. Use keywords from the job description.

• Curate Your Portfolio: Select your most impactful projects that showcase both strong conceptual brand work and measurable marketing results. Ensure it clearly demonstrates your ability to build and scale design systems.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on storytelling, strategic rationale, and quantifiable outcomes. Be ready to discuss your process and how it aligns with operational efficiency.

• Research The Fertility Partners: Understand their mission, brands, target audience, and current visual identity. Consider how your design approach can elevate their brand and support their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---