The Ride Platform - Senior Brand & Marketing Designer

📍 Job Overview

Job Title: Senior Brand & Marketing Designer

Company: The Ride Platform

Location: Austin, Texas, United States

Job Type: FULL_TIME

Category: Marketing & Brand Operations

Date Posted: July 30, 2026

Experience Level: 8+ Years (Senior Level)

Remote Status: On-site

🚀 Role Summary

• Drive brand awareness and demand generation through innovative marketing and brand design initiatives across multiple product lines.

• Lead the creative vision and execution for product launches, campaign creative, and full-funnel marketing efforts, with a strong emphasis on performance data.

• Develop and maintain cohesive marketing design systems that ensure brand consistency across various channels and customer touchpoints.

• Leverage AI-assisted design workflows and generative pipelines to enhance creativity, speed up campaign variations, and facilitate localization efforts.

• Collaborate closely with integrated marketing, product design, and cross-functional teams to translate business objectives into impactful visual narratives.

📝 Enhancement Note: This role is positioned as a "Senior Brand & Marketing Designer," indicating a need for significant experience beyond entry-level. The emphasis on leading creative for new brand launches (Ride) and extending existing campaigns (Roamly) suggests a strategic design function that directly supports Go-To-Market (GTM) strategies and revenue generation through increased demand. The requirement to think like a marketer and use performance data highlights a strong connection to revenue operations and marketing operations.

📈 Primary Responsibilities

• Spearhead the creative development and execution of marketing campaigns for the Ride marketplace launch, encompassing paid and organic social media, landing pages, and motion graphics.

• Extend and adapt Roamly's brand campaign creative into organic marketing channels to drive brand visibility and customer engagement.

• Design and implement full-funnel marketing assets across Outdoorsy, Ride, and Roamly, including product launch collateral, email campaigns, push notifications, and in-app messaging.

• Produce short-form video content and motion graphics optimized for platforms such as Instagram, TikTok, and YouTube to enhance audience reach and engagement.

• Strategize and tailor creative outputs to specific brand audiences (e.g., guests, hosts) and leverage performance data to iterate and optimize future creative iterations.

• Develop and maintain a comprehensive marketing design system using Figma/Claude Design to ensure brand consistency and efficiency across all company brands.

• Implement and optimize AI-assisted design workflows, including Figma Weave and Claude, and generative pipelines, to accelerate campaign variations, localization, and overall creative output.

📝 Enhancement Note: The responsibilities clearly indicate a focus on driving demand and customer acquisition, which are core GTM and marketing operations functions. The explicit mention of "full-funnel marketing" and "performance data" points to a need for designers who understand conversion rates, customer journeys, and ROI, aligning with revenue operations principles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred, though not explicitly stated as a minimum requirement. Significant professional experience will be considered in lieu of a formal degree.

Experience: 8+ years of progressive experience in marketing, communication, and product/brand design, with a proven track record of creating world-class consumer-facing creative. Experience within a fast-moving, growth-stage company or a top-tier agency is highly valued.

Required Skills:

• Brand Design & Identity: Proven ability to develop and evolve brand identity systems and ensure consistent application across diverse marketing materials.

• Marketing Campaign Creative: Expertise in conceptualizing and executing creative strategies for integrated marketing campaigns, including digital, social, and paid media.

• Product Marketing Design: Experience designing assets for product launches, feature updates, and go-to-market initiatives that drive adoption and engagement.

• Figma Proficiency: Advanced skills in Figma for UI/UX design, prototyping, and collaborative design system development.

• Motion Design & Short-Form Video: Strong capabilities in creating engaging motion graphics and short-form video content for social media and digital platforms.

• Art Direction & Typography: Excellent command of art direction principles, visual composition, and sophisticated typography.

• AI-Assisted Design: Demonstrated experience and enthusiasm for using AI tools (e.g., Figma Weave, Claude Design, generative AI) to enhance design workflows, creativity, and efficiency.

• Creative Strategy Development: Ability to formulate strategic creative approaches based on audience insights, business priorities, and performance data.

• Performance Data Integration: Aptitude for analyzing marketing performance data to inform creative decisions and optimize campaign effectiveness.

• Cross-functional Collaboration: Strong communication and interpersonal skills to effectively partner with marketing, product, and engineering teams.

• Independent Work Ethic: Proven ability to work autonomously in a dynamic environment, manage multiple projects, and deliver high-quality results.

Preferred Skills:

• Experience in marketplace platforms (e.g., Airbnb, Etsy).

• Background in the travel or mobility sector (e.g., Uber, Turo).

• Experience launching new tech-focused brands or products from inception.

• Familiarity with international audience design and large-scale localization efforts.

• Experience with enterprise SaaS or Insurtech product marketing.

📝 Enhancement Note: The "8+ years" requirement and the emphasis on a "hybrid set of skills" across marketing, communication, and product/brand design clearly position this as a senior-level role, demanding strategic thinking and hands-on execution capabilities. The explicit AI requirement is a critical differentiator for operations-minded candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 8 years of professional design work, with a strong emphasis on marketing campaigns, brand launches, and product marketing initiatives.

• Demonstrations of successful campaign creative across various channels, including digital ads, social media, landing pages, and email.

• Case studies detailing the creative process from concept to execution, highlighting strategic thinking, audience insights, and problem-solving.

• Examples of brand identity development and application across diverse marketing touchpoints.

• Evidence of work on product marketing initiatives, including launch assets and user-facing creative.

• Visual examples of motion graphics and short-form video content creation.

• Demonstrations of AI tool integration in design workflows, showcasing how AI was used to enhance creativity, efficiency, or campaign variations.

• Work samples that illustrate a strong understanding of marketing funnels and performance metrics. Process Documentation:

• Case studies detailing the process of building and maintaining marketing design systems, including examples of component libraries and style guides.

• Documentation of how performance data was used to iterate on and optimize creative assets for improved campaign results.

• Examples of workflow optimization through the use of AI-assisted design tools, demonstrating efficiency gains and creative expansion.

• Descriptions of collaboration processes with marketing and product teams, including how briefs were challenged and refined.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical application of design skills in a marketing and GTM context, emphasizing strategy, data integration, and process. The inclusion of AI-assisted workflows and design systems is critical for operations roles.

💵 Compensation & Benefits

Salary Range: $125,000 - $145,000 per year (DOE - Depending on Experience).

Benefits:

• Competitive Compensation: Base salary within the specified range.

• Equity: Opportunity to earn equity compensation, aligning employee success with company growth.

• Comprehensive Health Coverage: 100% company-paid medical premiums for employees.

• Retirement Savings: 401(k) plan with a company match.

• Flexible Time Off: Flexible Paid Time Off (PTO) policy to support work-life balance.

• Workplace Perks: Catered lunches, regular happy hours, and team-building events to foster a vibrant company culture.

• Work-Life Balance Initiatives: Marketplace discounts and a culture that actively promotes a balance between professional responsibilities and personal pursuits.

Working Hours: 40 hours per week,