Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Blinq

Location: Melbourne, Victoria, Australia / Sydney, New South Wales, Australia

Job Type: Full-Time Employee (FTE)

Category: Marketing & Design Operations

Date Posted: 2026-05-08

Experience Level: 5-10 Years

Remote Status: Hybrid (3 days in-office, 2 days flexible)

🚀 Role Summary

• Lead the visual identity and brand expression for Blinq's AI-native SaaS product across all marketing and product surfaces.

• Extend and scale the newly relaunched design system, creating comprehensive asset libraries and templates.

• Collaborate closely with product design, marketing, and sales teams to ensure brand consistency and impact.

• Drive visual innovation for performance creative, UI mockups, in-product illustrations, and motion storyboards.

• Contribute to the evolution of brand operations by exploring and integrating AI tools into the design workflow.

📝 Enhancement Note: While the raw job title is "Senior Brand Designer," the description strongly indicates a role that interfaces closely with marketing operations and product marketing. The emphasis on performance creative, sales collateral, and extending design systems for scalability points to a need for operational efficiency in design execution. The mention of AI tools suggests an early adopter mindset within the company's creative operations.

📈 Primary Responsibilities

• Develop and execute visual concepts for UI mockups, app store visuals, motion storyboards, and in-product illustrations to enhance product discoverability and user engagement.

• Expand and maintain the Blinq design system, creating scalable components, templates, and asset libraries for consistent brand application across all touchpoints.

• Conceptualize and direct photo and video shoots for both the AI product (real-world use) and the NFC product line (e-commerce/D2C focus).

• Design high-impact performance creative for paid social and search campaigns, focusing on rapid iteration, testing, and learning.

• Craft visually compelling pitch decks, sales collateral, and customer-facing documents that effectively communicate Blinq's value proposition.

• Brief and manage external partners, including freelancers, contract designers, and agencies, to scale design output efficiently.

• Collaborate cross-functionally with product designers, marketing managers, and sales teams to align brand strategy with business objectives.

• Explore and integrate AI tools into the design workflow to improve efficiency, speed, and creative output.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and tactical execution, particularly in performance marketing and sales enablement. The emphasis on "making our product unmissable" and "extending the brand" points to a significant operational component in managing brand assets and ensuring scalability. The directive to "build for the agentic future" implies a proactive role in shaping how design operations leverage AI.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles is paramount.

Experience: 4-7+ years of dedicated brand design experience, with a significant portion focused on representing SaaS products.

Required Skills:

• Product Fluency: Proven ability to represent SaaS products visually, demonstrated through UI work, marketing surfaces, and abstract/realistic product representations.

• Figma Proficiency: Expert-level command of Figma for UI design, prototyping, and design system management.

• Canva Familiarity: Comfortable and effective use of Canva for a range of design needs.

• Performance Creative Design: Experience designing ad sets for paid social and search, with a track record of testing, learning, and shipping fast.

• Cross-functional Collaboration: Strong ability to partner effectively with product designers, marketers, and salespeople.

• Adaptability & Speed: Energized by variety in tasks (e.g., performance ads, shoots, design system work within the same week) and thrives in fast-moving startup environments with shifting priorities.

• Brand System Extension: Experience in taking an established brand system and building out components, templates, and asset libraries for scalability.

Preferred Skills:

• AI Tool Exploration: Openness and curiosity towards AI tools in design, with a willingness to explore their application in workflows.

• Motion Storyboarding: Experience in conceptualizing and planning motion graphics.

• E-commerce/D2C Design: Familiarity with design for direct-to-consumer or e-commerce platforms.

• Creative Direction: Demonstrated ability to guide creative output, either independently or through directing external partners.

📝 Enhancement Note: The experience requirement of "4-7+ years" combined with "ideally with serious time spent representing SaaS products" suggests a need for a candidate who can hit the ground running with minimal ramp-up time. The emphasis on "product fluency" and "designing performance creative" indicates that candidates should be prepared to showcase work that directly drives business metrics and user acquisition, not just aesthetic appeal. The explicit mention of Figma and Canva implies a need for efficient tool utilization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Product Visualization: Showcase a range of work demonstrating how you've made digital products (especially SaaS) visually compelling across different mediums (UI, marketing assets, illustrations).

• Design System Contribution: Include examples of how you've extended, maintained, or built components for a design system, highlighting scalability and consistency.

• Performance Creative Examples: Present case studies or examples of performance-driven ad creative that show iterative design and measurable impact.

• Cross-functional Collaboration: Briefly describe projects where you collaborated with product, marketing, or sales, emphasizing your role and the outcome.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you've approached design workflows, especially concerning speed and efficiency in a startup context.

• AI Tool Integration: Highlight any experience or ideas you have for integrating AI tools into a design process to enhance output or speed.

• Asset Management: Demonstrate an understanding of organizing and managing design assets for scalability and easy access by various teams.

📝 Enhancement Note: For a Senior Brand Designer role, the portfolio is critical. It needs to go beyond just showcasing aesthetics. Candidates should prepare to articulate the "why" behind their design choices, the processes they followed, and the measurable impact their work had. The inclusion of "designing performance creative" means portfolio pieces should ideally link to business outcomes like conversion rates or click-through rates. The prompt's emphasis on AI tools suggests that candidates who can speak to their exploration or integration of these tools will stand out.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Brand Designers in Melbourne and Sydney with 5-10 years of experience, and considering Blinq's Series A funding and ambitious growth, we estimate a competitive range of AUD $100,000 - $140,000 per annum. This range accounts for the seniority, specialized skills in SaaS and performance creative, and the hybrid work model.

Benefits:

• Equity and Ownership: Significant opportunity to share in the company's success through stock options or grants.

• Competitive Salary: A strong base salary benchmarked against market rates for senior roles.

• Generous Leave: 20 days of annual leave, plus a flexible policy for additional life events.

• Work-Life Integration: Hybrid work model with 3 days in-office and 2 flexible days, promoting balance.

• Team & Social Activities: Regular team lunches, Padel sessions, game nights, Barry's sessions, and other social gatherings to foster team cohesion.

• Office Perks: Catered lunch in some offices and a well-stocked snack bar.

Working Hours: A standard 40-hour work week is expected, with flexibility provided through the hybrid model. The emphasis is on output and impact rather than strict adherence to hours, common in fast-paced startup environments.

📝 Enhancement Note: The salary estimate is derived from publicly available data for Senior Brand Designer roles in major Australian cities, adjusted for the specified experience level and the company's funding stage. The benefits listed are directly from the job description, tailored to highlight aspects attractive to design professionals seeking growth and a strong work-life balance. The hybrid arrangement is detailed to provide clarity on expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI-Native SaaS, focused on relationship potential and professional networking. Blinq operates in a dynamic tech landscape where AI integration is rapidly transforming user experiences and business operations.

Company Size: Post-Series A, likely in the range of 50-200 employees, indicating a growth phase where processes are solidifying but agility and individual impact are still paramount.

Founded: Founded with a mission to unlock relationship potential, evolving from a digital business card to a comprehensive AI contacts app. This history suggests a company that iterates based on user needs and market opportunities.

Team Structure:

• The Senior Brand Designer will report into Brand and Product Marketing.

• Close partnership with Motion Designer, Web Designer, and the Product Design team.

• Collaboration with sales and marketing teams for collateral and performance creative.

Methodology:

• AI-Native Approach: Core to Blinq's product development and operations.

• Data-Driven Iteration: Implied by the focus on performance creative and the need to "test, learn, and ship fast."

• Craftsmanship & Detail: A strong emphasis on the quality and detail of the work produced.

• Agile & Iterative: Thrives in fast-moving startup environments where priorities shift and the path forward is shaped collaboratively.

Company Website: https://blinq.me/

📝 Enhancement Note: The company culture is described as high-talent, high-trust, and focused on craft and truth. For a designer, this implies a collaborative environment where constructive feedback is valued, and the quality of work is paramount. The "AI-native" aspect is a key differentiator, suggesting that the brand design will need to visually communicate advanced technology in an accessible way. The hybrid work model is a deliberate choice to balance collaboration with flexibility.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is positioned as a key player responsible for the visual execution and evolution of the Blinq brand. While not explicitly a management role, there's a clear pathway for increased creative direction and potential leadership as trust and impact grow.

Reporting Structure: Reports to the Brand and Product Marketing lead, indicating a structured but collaborative reporting line within the marketing function. Direct collaboration with other design disciplines (motion, web, product) is core to the role.

Operations Impact: The Senior Brand Designer will have a direct and significant impact on Blinq's market perception, customer acquisition, and brand loyalty. By making the AI product "unmissable" and ensuring brand consistency across all touchpoints, this role is crucial for driving growth and communicating the company's mission effectively. The ability to design performance creative directly ties visual output to revenue generation.

Growth Opportunities:

• Deepen Craft & Specialization: Opportunities to hone skills in SaaS branding, performance creative, and potentially motion storyboarding.

• Creative Direction & Ownership: As trust is built, there's explicit potential to own more creative direction for various brand initiatives.

• AI Integration Leadership: Play a pioneering role in how a brand team operates with AI tools, potentially shaping future design operations within the company.

• Cross-functional Influence: Grow influence by partnering effectively with product, sales, and marketing to shape integrated campaigns.

• Leadership Potential: The mention of "stretching into people leadership down the line" suggests a potential long-term career path into managing design teams or functions.

📝 Enhancement Note: The "Growth at Blinq" section explicitly states "This is how brand designers grow into something new," highlighting the company's commitment to evolving roles. The emphasis on AI integration presents a unique growth opportunity to become an expert in a cutting-edge design workflow. The potential for increased creative direction and eventual people leadership provides a clear career trajectory for ambitious designers.

🌐 Work Environment

Office Type: Blinq embraces a hybrid work model, aiming for a balance between in-person collaboration and remote flexibility. The company values the "creative energy and momentum" that compounds face-to-face.

Office Location(s): The role is available in both Melbourne, Victoria, and Sydney, New South Wales, Australia. Specific office details regarding amenities and accessibility would typically be provided upon inquiry or during the interview process.

Workspace Context:

• Collaborative Hub: The 3 days in-office are designed for focused collaboration, team meetings, and spontaneous ideation sessions.

• Tool & Technology Access: Expect access to industry-standard design software (Figma, Canva) and an environment that encourages exploration of new AI design tools.

• Team Interaction: Opportunities for regular interaction with a high-caliber team across design, marketing, and product functions.

Work Schedule: While a standard 40-hour week is the baseline, the hybrid model and startup environment suggest a focus on deliverables and impact. The work schedule is designed to accommodate project needs and team collaboration, with flexibility on the 2 designated remote days.

📝 Enhancement Note: The hybrid model is presented as a deliberate choice to foster collaboration and creativity, emphasizing the value of in-person interaction for design work. Candidates should be prepared for a dynamic office environment that encourages interaction and team-building activities. The mention of "regular catered lunch" and "always-stocked snack bar" points to a supportive office culture that values employee well-being.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess basic qualifications and alignment with the role's requirements.

• Portfolio Deep Dive: A session with the hiring manager or design lead to walk through your portfolio, focusing on product fluency, design system work, performance creative, and your problem-solving approach. Be prepared to discuss specific projects in detail.

• Cross-functional Interviews: Meetings with stakeholders from product design, marketing, and sales to evaluate collaboration style, communication skills, and ability to translate business needs into design solutions.

• Practical Exercise/Case Study: Potentially a design challenge or a deep dive into a specific problem related to Blinq's brand or product, focusing on how you'd approach it within their context.

• Final Round: May involve a discussion with senior leadership about strategic fit, cultural alignment, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your SaaS, UI, performance creative, and design system experience. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you overcame, and the measurable impact of your design.

• Highlight Process & Tools: Detail your design process, including how you used Figma, explored AI tools, and collaborated with others.

• Showcase Product Fluency: Ensure your portfolio clearly demonstrates your ability to make complex SaaS products visually understandable and appealing.

• Prepare for AI Discussions: Be ready to discuss your thoughts on AI in design, even if you have limited direct experience. Show curiosity and a willingness to learn.

Challenge Preparation:

• Understand Blinq: Research Blinq's product, mission, target audience, and current brand aesthetic thoroughly.

• Analyze Competitors: Familiarize yourself with the design approaches of Blinq's competitors in the AI-SaaS and professional networking space.

• Think Scalability: Consider how you would approach scaling a design system or brand assets for a rapidly growing company.

• Focus on Impact: Frame your solutions in terms of business impact, user engagement, and brand consistency.

📝 Enhancement Note: The interview process for a Senior Brand Designer at a fast-growing tech company like Blinq will likely be rigorous. Candidates should prepare to not only showcase their design skills but also their strategic thinking, collaborative abilities, and understanding of business objectives. The portfolio review is a critical stage where demonstrating impact and process is as important as the final visual output. The emphasis on AI tools means candidates should be ready to discuss this emerging area.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, collaboration, and design system management. Mastery is expected.

• Canva: For quick design tasks, social media assets, or potentially for non-designers to easily create branded content.

• Adobe Creative Suite (Illustrator, Photoshop, After Effects): Likely expected for broader graphic design, image editing, and potentially motion storyboarding.

Analytics & Reporting:

• Performance Marketing Platforms: Familiarity with ad platforms (e.g., Meta Ads, Google Ads) where performance creative is deployed. Understanding how design impacts metrics like CTR, conversion rates, and CPA.

• Analytics Tools (e.g., Google Analytics, Mixpanel, Amplitude): Ability to interpret data to inform design decisions, especially for performance creative and in-product UI.

CRM & Automation:

• Sales Collateral Tools: Proficiency in creating assets for sales decks and customer-facing documents, which may integrate with CRM data or sales enablement platforms.

• AI Design Tools: Openness and curiosity towards exploring emerging AI tools for concept generation, asset creation, or workflow automation.

📝 Enhancement Note: The core design tools are Figma and Canva. However, a Senior Brand Designer should also be proficient in the broader Adobe Creative Suite. The role's connection to performance marketing means an understanding of how design impacts analytics and conversion metrics is crucial. The explicit mention of AI tools suggests the company is forward-thinking and expects its designers to be as well.

👥 Team Culture & Values

Operations Values:

• Professional Optimism: A forward-thinking mindset that focuses on what's possible first, vital for tackling ambitious design challenges.

• High Talent Bar: A commitment to excellence and continuous improvement, fostering an environment where high-quality work is the norm.

• Obsessed with Craft: Dedication to detail and the quality of execution in all design output, ensuring a polished and professional brand.

• Truth Obsessed: Open and honest communication, even when uncomfortable, leading to better decision-making and stronger creative solutions.

• Do More with Less: A focus on efficiency, simplicity, and calculated frugality in design execution and resource management.

• Build Something Globally Ambitious: A shared drive to create a category-defining product from Australia.

Collaboration Style:

• Cross-functional Integration: Strong emphasis on working seamlessly with product designers, marketing managers, and sales teams to achieve unified brand messaging and product experience.

• Direct Feedback Culture: A willingness to give and receive direct, constructive feedback to elevate the quality of work.

• Shared Ownership: A collective responsibility for the brand's success, encouraging proactive contribution and problem-solving across disciplines.

📝 Enhancement Note: The company's stated values are deeply embedded in its operational ethos. For a Senior Brand Designer, this translates to an environment that values both creative excellence and efficient, transparent collaboration. The "Do More with Less" value is particularly relevant for a startup, implying a need for resourcefulness and smart prioritization in design projects.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Performance Needs: Ensuring that rapid iteration for performance creative doesn't dilute the core brand identity.

• Scaling Design Output: Developing systems and processes to meet the demands of a fast-growing AI-native company across multiple product and marketing surfaces.

• Integrating AI into Established Workflows: Navigating the adoption of new AI design tools while maintaining quality and efficiency.

• Directing Diverse Creative Efforts: Managing visual output for a range of applications, from abstract AI concepts to e-commerce product photography.

Learning & Development Opportunities:

• AI Design Workflow Mastery: Becoming an expert in leveraging AI tools for brand design and marketing creative.

• Creative Direction Expansion: Growing from hands-on execution to leading creative strategy and direction for larger initiatives.

• Cross-functional Strategy: Deepening understanding of product marketing, sales enablement, and performance marketing to inform design strategy.

• Startup Growth Experience: Gaining invaluable experience in a high-growth, Series A tech company, with potential for future leadership roles.

📝 Enhancement Note: The primary challenge will be to maintain a high standard of brand craft while operating at the speed required by a fast-moving tech startup, especially in performance marketing. The opportunity to pioneer AI integration in design operations is a significant differentiator for this role and for professional development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach extending our current design system to accommodate new product features and marketing campaigns while ensuring scalability?" (Focus on process, components, and collaboration)

• "Describe a time you designed performance creative that significantly impacted a campaign's success. What was your process, and what did you learn?" (Highlight data-driven design and iterative approach)

Company & Culture Questions:

• "What excites you most about Blinq's mission and our AI-native approach?" (Show genuine interest and alignment with company values)

• "How do you typically collaborate with product designers and marketers to ensure brand consistency across product and marketing touchpoints?" (Emphasize cross-functional teamwork and communication)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with 1-2 high-impact projects that best represent your strengths for this role (SaaS, performance, design systems).

• Narrative is Key: For each project, clearly articulate the problem, your process, your role, the challenges, and the measurable outcomes. Use visuals effectively to support your story.

• Demonstrate Process: Show wireframes, mood boards, iterations, and system components to illustrate your thinking and workflow.

• Highlight Tool Proficiency: Briefly mention the tools used (Figma, Canva, etc.) and any exploration of AI tools.

• Be Ready for Technical Questions: Anticipate questions about typography, color theory, layout, and design system principles.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strong design craft, strategic thinking, collaborative skills, and an understanding of business objectives. For this role, highlighting experience with SaaS, performance creative, and an openness to AI tools will be crucial differentiators.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided Lever link.

• Tailor Your Resume: Highlight experience with SaaS products, design systems, performance creative, and proficiency in Figma. Quantify achievements where possible (e.g., "Increased conversion rates by X% through optimized ad creative").

• Curate Your Portfolio: Select 3-5 of your strongest projects that directly align with the job description's requirements, focusing on product fluency, design system contributions, and performance creative. Ensure your portfolio is easily accessible and well-organized.

• Prepare Your Portfolio Walkthrough: Be ready to discuss your selected projects in detail, explaining your process, rationale, and the impact of your work during an interview. Practice articulating your contributions clearly and concisely.

• Research Blinq: Understand their mission, product, target audience, and recent brand activities. Prepare thoughtful questions about their design challenges, AI integration strategy, and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.