Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer Company: Bjak Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia Job Type: Full-Time Category: Creative & Media / Art & Design / Marketing Date Posted: May 08, 2026 Experience Level: 5-8 Years

🚀 Role Summary

• Spearhead the development and execution of high-impact visual design assets that define and elevate BJAK's brand identity across all consumer touchpoints.
• Drive the evolution of BJAK's brand narrative through exceptional creative direction and a keen understanding of visual communication principles.
• Collaborate cross-functionally with marketing, product, and performance teams to ensure cohesive, on-brand messaging that drives measurable business results.
• Champion brand consistency and quality standards, serving as a key contributor to the brand's premium perception in the market.

📝 Enhancement Note: While the raw job title is "Senior Brand Designer," the description strongly emphasizes strategic brand evolution, creative leadership, and impact on business objectives, aligning it with a role focused on GTM strategy through design. The mention of AI tools and a fast-paced environment suggests a need for adaptability and forward-thinking within a growth-oriented company.

📈 Primary Responsibilities

• Lead the conceptualization and creation of compelling design assets for integrated marketing campaigns, social media content, web presence, product visuals, and diverse marketing collateral.
• Continuously refine and strengthen BJAK's brand identity, ensuring meticulous clarity, unwavering consistency, and a premium aesthetic across all visual applications.
• Foster strong collaborative relationships with marketing, content, product, and performance teams to deliver on-brand creative solutions that directly support business objectives and drive engagement.
• Adapt visual language and design approaches to effectively resonate with a broad spectrum of audiences, including consumers, strategic partners, and internal stakeholders.
• Maintain and proactively update BJAK's comprehensive brand guidelines, acting as a guardian of visual quality and ensuring adherence across all design outputs.
• Mentor and guide junior designers, providing constructive feedback, fostering creative growth, and supporting the overall improvement of the design team's capabilities.
• Report directly to the Creative Manager, contributing strategic insights and creative vision to the overarching brand and design direction of the organization.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic brand oversight, typical for a senior role in a growing company. The emphasis on cross-functional collaboration and driving results points towards a GTM-aligned function where design directly supports business goals.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Visual Communications, or a related creative field is implied by the role's demands. Experience: 5–8 years of dedicated experience in brand design, graphic design, or analogous creative roles, with a preference for candidates who have thrived in fast-paced, startup, or high-growth environments.

Required Skills:

• Demonstrated expertise in brand storytelling and visual design, evidenced by a robust portfolio.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Advanced skills in collaborative design tools, specifically Figma.
• Expertise in motion graphics software such as Adobe After Effects and/or Adobe Premiere Pro.
• Strong command of fundamental design principles, including layout, typography, composition, and color theory.
• Proven ability to maintain and enforce brand consistency across diverse platforms and applications.
• Experience in mentoring junior designers and providing effective creative direction.
• A proactive and initiative-driven approach to project ownership and idea generation.

Preferred Skills:

• Experience in creating high-performance marketing campaign visuals and commercial advertising assets.
• Proficiency in motion graphics, sound editing, or basic visual effects (VFX).
• Familiarity with establishing and utilizing design systems, templates, and brand asset libraries.
• Experience or a keen interest in leveraging AI tools for design ideation, asset generation, and workflow optimization.

📝 Enhancement Note: The experience requirement is clearly defined. The skills list is comprehensive, with a strong emphasis on core design software and a forward-looking inclusion of AI tools, indicating the company's commitment to modern design practices. The "Nice to Have" section provides clear pathways for candidates to differentiate themselves.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection showcasing a proven track record in brand storytelling and visual identity development.
• Demonstrations of design leadership, including examples of projects where you took initiative and guided creative execution.
• Case studies highlighting your ability to translate complex briefs into clean, engaging, and on-brand visuals that achieve specific objectives.
• Examples of how you have maintained and evolved brand guidelines to ensure consistency and premium execution across various outputs.
• Visuals that exemplify strong command of layout, typography, composition, and a sophisticated understanding of color theory.

Process Documentation:

• Demonstrate your approach to evolving brand identity, detailing steps from concept to final asset across different campaign types.
• Illustrate your collaboration process with marketing, product, and performance teams, showing how you integrate feedback and align on objectives.
• Provide examples of how you have mentored junior designers or guided creative execution on team projects.
• Showcase your understanding of working within a fast-paced, high-iteration environment, highlighting how you manage feedback and iterate on designs.

📝 Enhancement Note: For a senior design role, a portfolio is paramount. The requirements here are tailored to showcase not just aesthetic skill but also strategic thinking, leadership potential, and process-driven execution relevant to a fast-paced GTM environment.

💵 Compensation & Benefits

Salary Range: Based on industry averages for a Senior Brand Designer with 5-8 years of experience in Malaysia, particularly within the tech/startup sector, the estimated annual salary range is MYR 80,000 - MYR 120,000. This range accounts for the competitive market for skilled designers and the strategic impact of the role.

Benefits:

• Competitive salary package commensurate with experience and contribution.
• Significant opportunity for professional growth and development, with a clear path to advance into a creative leadership role.
• Hybrid working system, offering a balance between in-office collaboration and remote flexibility.
• The chance to own and shape high-impact visuals that will be seen by millions of users across the region.
• Involvement in a dynamic team environment that values clear thinking, smart design, and efficient execution.
• A company culture that actively encourages creativity, experimentation, and innovation.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week, with the flexibility afforded by the hybrid working system. The fast-paced nature of the company may require occasional extended hours during critical project phases or campaign launches.

📝 Enhancement Note: Salary is estimated based on typical Malaysian market rates for senior design roles in tech startups, considering factors like experience level, location (Selangor/KL is a major economic hub), and the company's growth stage. Benefits are extracted directly from the provided text and contextualized for a design professional.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically application platforms, insurance digitization, and AI-integrated solutions). BJAK is a leader in digitizing the insurance industry in Southeast Asia and is expanding into new AI-driven use cases. This context implies a data-driven, innovative, and growth-focused environment. Company Size: The description indicates a "densely talented, highly motivated" team within a "very flat organization." While exact numbers aren't provided, this suggests a mid-sized to growing startup environment (likely 50-250 employees) where individual contributions are highly visible and impactful. Founded: BJAK was founded with the mission to create successful businesses and contribute positively to society through efficiency. Their development of the first and leading insurance platform in Southeast Asia highlights a history of innovation and market leadership.

Team Structure:

• The design team is part of a "very flat organization," implying direct communication lines and less hierarchical management.
• The Senior Brand Designer reports directly to the Creative Manager, indicating a clear reporting line within a creative function.
• Close collaboration is expected with marketing, content, product, and performance teams, emphasizing a cross-functional and integrated approach to GTM efforts.

Methodology:

• Data-Driven Innovation: BJAK's focus on building superior applications, especially with AI integration, points to a data-centric approach to product development and business strategy.
• Engineering & Product Excellence: The company prioritizes these areas, suggesting a culture of deep technical understanding and rigorous execution.
• Hands-on Contribution: All team members are expected to be hands-on and contribute directly to the company's mission, fostering a culture of ownership and direct impact.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is described as highly talented, motivated, and flat, with a strong emphasis on engineering, product excellence, and hands-on contribution. This is crucial for understanding how a Senior Brand Designer will fit in and influence GTM strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Brand Designer, indicating a mid-to-senior level position within the creative function. It requires significant experience (5-8 years) and the ability to lead creative output, mentor others, and contribute strategically to brand direction. It's a step towards potential creative leadership.

Reporting Structure: The Senior Brand Designer reports directly to the Creative Manager. This structure allows for focused mentorship and guidance while also providing exposure to higher-level creative strategy and decision-making. The flat organization structure likely means direct interaction with other department heads as well.

Operations Impact: The Senior Brand Designer's impact is directly tied to the company's Go-To-Market (GTM) success through compelling brand visuals. This includes:

• Brand Perception: Shaping how millions of users perceive BJAK as a premium, innovative, and trustworthy brand.
• Customer Acquisition & Retention: Designing assets for campaigns, social media, and web that attract new users and engage existing ones.
• Product Adoption: Creating visuals that clearly communicate the value and features of BJAK's digital platforms, including those leveraging AI.
• Market Differentiation: Ensuring BJAK's brand stands out in a competitive digital landscape through unique and impactful visual storytelling.

Growth Opportunities:

• Creative Leadership: A clear pathway to grow into a more senior creative leadership role, potentially managing a design team or leading specific brand initiatives.
• Skill Specialization: Opportunities to deepen expertise in areas such as motion graphics, AI-driven design tools, or performance marketing visuals.
• Strategic Influence: Contributing directly to the overall brand strategy and design direction of a rapidly growing tech company with a significant regional presence.
• Cross-Functional Development: Gaining broader business acumen by working closely with marketing, product, and performance teams on GTM strategies.

📝 Enhancement Note: This analysis frames the Senior Brand Designer role within the broader context of GTM operations and career progression. The emphasis is on how design impacts business outcomes and how the role offers opportunities for professional development and strategic influence.

🌐 Work Environment

Office Type: The role is based in Bandar Utama, Petaling Jaya, Selangor, Malaysia, and operates under a "Hybrid working system." This suggests a modern office environment that balances collaborative in-office work with the flexibility of remote work. The company culture emphasizes a flat organization and direct contribution, implying an open and collaborative workspace.

Office Location(s): The primary office location is in Bandar Utama, Petaling Jaya, Selangor, Malaysia. This area is a well-established commercial and residential hub in the Klang Valley, offering good accessibility and amenities. Specific details on office facilities or transport links are not provided but can be assumed to be standard for a professional corporate setting.

Workspace Context:

• Collaborative Environment: The flat organizational structure and emphasis on cross-functional collaboration suggest an open-plan or studio-style workspace designed to facilitate easy communication and idea sharing among team members.
• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially emerging AI design tools is expected, supporting efficient and innovative creative work.
• Team Interaction: Opportunities for regular interaction with the Creative Manager, fellow designers, and teams from marketing, product, and performance are integral to the hybrid model, likely facilitated through scheduled meetings and informal touchpoints.

Work Schedule: The standard work schedule is full-time, with an estimated 40 hours per week. The hybrid system provides flexibility in terms of where work is performed, but the fast-paced environment means that meeting deadlines and project milestones will be paramount, potentially requiring occasional work outside standard hours.

📝 Enhancement Note: The "Work Environment" section clarifies the hybrid nature of the role and its implications for collaboration and workflow. It frames the physical and operational aspects of the workspace in the context of a dynamic creative role within a tech company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the Senior Brand Designer role. Be prepared to showcase your strongest brand storytelling and visual design examples.
• Creative Challenge/Case Study: You may be asked to complete a design exercise or present a case study from your portfolio that demonstrates your ability to solve a brand challenge, evolve an identity, or create impactful campaign visuals within specific constraints. Focus on your process, strategic thinking, and results.
• Team/Manager Interviews: Interviews with the Creative Manager and potentially other key stakeholders from marketing or product teams. These will assess your creative direction skills, mentorship capabilities, collaboration style, and cultural fit within BJAK's flat and fast-paced organization.
• Final Round: Potentially a discussion with senior leadership to evaluate your strategic contribution and alignment with BJAK's overall mission and vision.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your most relevant and impactful projects, prioritizing those that demonstrate brand evolution, GTM campaign success, and leadership.
• Tell a Story: For each project, clearly articulate the brief, your strategic approach, the design process, your specific contributions, and the measurable outcomes or impact.
• Highlight Leadership & Mentorship: Include examples or descriptions of how you have guided creative execution, mentored junior designers, or influenced brand direction.
• Showcase Tool Proficiency: Explicitly mention and visually demonstrate your expertise with Adobe Creative Suite, Figma, and motion tools. If you have AI design tool experience, integrate it into your case studies.
• Brand Consistency Focus: Ensure your portfolio itself is impeccably designed, reflecting your understanding of brand guidelines, typography, and layout.

Challenge Preparation:

• Understand BJAK's Brand: Research BJAK's current brand identity, target audience, and market position. Identify areas for potential creative enhancement or strategic alignment.
• Practice Articulating Process: Be ready to walk through your design process step-by-step, explaining your rationale behind design decisions and how they align with business objectives.
• Prepare for AI Integration: If a challenge involves AI tools, be ready to discuss how you would leverage them for ideation, efficiency, or novel creative outputs.
• Think About Collaboration: Consider how you would approach collaborating with non-design teams to ensure brand consistency and achieve GTM goals.

📝 Enhancement Note: This section provides actionable advice tailored to a Senior Brand Designer role, focusing on portfolio preparation and interview strategy relevant to a GTM context. The emphasis is on demonstrating strategic thinking, leadership, and process alongside design skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for a wide range of graphic design, illustration, and photo editing tasks. Proficiency expected across Photoshop, Illustrator, and InDesign.
• Figma: A critical tool for collaborative design, prototyping, and UI/UX work, especially in a team environment. Advanced skills are expected for efficient workflow and teamwork.
• Motion Graphics Software: Expertise in Adobe After Effects and/or Premiere Pro is required for creating dynamic visual assets, explainer videos, and social media animations that enhance campaign impact.

Analytics & Reporting:

• While not a direct design tool, understanding how design impacts performance metrics (e.g., click-through rates, conversion rates) is key. Familiarity with analytics platforms (e.g., Google Analytics) to understand campaign performance and inform design decisions would be beneficial.
• Ability to interpret data presented in dashboards (e.g., Tableau, Power BI) to understand user engagement with design elements.

CRM & Automation:

• No direct CRM or automation tool requirement for design, but an understanding of how marketing automation platforms and CRM systems are used to deploy campaigns will help in creating assets that align with GTM workflows.

Emerging Technologies:

• AI Design Tools: Experience or a strong interest in using AI platforms for design ideation, content generation (e.g., text-to-image), asset optimization, or workflow automation is a significant plus.

📝 Enhancement Note: This section details the expected technical proficiency for a Senior Brand Designer, focusing on industry-standard creative software and highlighting the growing importance of AI in the design workflow.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A commitment to crafting high-impact, visually superior designs that elevate the BJAK brand and resonate with target audiences. This implies a dedication to quality and aesthetic refinement.
• Brand Stewardship: Acting as a guardian of BJAK's brand identity, ensuring clarity, consistency, and premium execution across all touchpoints. This requires a deep understanding of brand guidelines and strategic application.
• Collaboration & Integration: Working seamlessly with marketing, product, and performance teams to ensure design efforts are aligned with broader GTM strategies and business objectives. This emphasizes teamwork and cross-functional synergy.
• Innovation & Experimentation: An openness to exploring new design trends, technologies (including AI), and creative approaches to push the boundaries of visual communication. This fosters a dynamic and forward-thinking environment.
• Ownership & Initiative: Taking proactive responsibility for projects, bringing new ideas to the table, and driving creative execution with a results-oriented mindset.

Collaboration Style:

• Cross-Functional Partnership: Engaging actively with marketing, content, product, and performance teams to understand their needs, provide creative solutions, and ensure brand alignment in all GTM initiatives.
• Feedback-Driven Iteration: A willingness to receive and provide constructive feedback within a fast-paced, high-iteration environment to continuously improve design quality and effectiveness.
• Knowledge Sharing: Contributing to a culture where design insights, best practices, and learnings are shared, particularly within the design team and with collaborating departments.

📝 Enhancement Note: This section translates the company's stated values into what they mean for a Senior Brand Designer in their day-to-day work and interactions, emphasizing how design contributes to the company's overall mission and GTM success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Needs: Ensuring that individual campaign designs remain on-brand while also being impactful and tailored to specific audience segments and performance goals.
• Rapid Iteration & Fast Pace: Adapting to a high-volume, fast-paced environment common in startups, requiring efficient workflow management and quick turnaround times without sacrificing quality.
• Integrating Emerging Technologies: Staying abreast of and effectively integrating new AI design tools and techniques into the existing workflow to enhance creativity and efficiency.
• Mentorship & Leadership: Effectively guiding and developing junior designers while also managing personal design responsibilities and contributing to strategic brand direction.

Learning & Development Opportunities:

• Deepening Brand Strategy Expertise: Gaining hands-on experience in shaping and evolving a regional brand's identity for a rapidly growing tech company.
• Mastering AI Design Tools: Becoming proficient in leveraging AI for creative ideation, asset generation, and workflow optimization, positioning oneself at the forefront of design technology.
• Cross-Functional Acumen: Developing a stronger understanding of marketing, product development, and performance analytics through close collaboration, enhancing one's ability to create design that drives business results.
• Creative Leadership Path: Developing leadership skills through mentorship, strategic contribution, and potential to lead design initiatives or teams in the future.

📝 Enhancement Note: This section outlines potential challenges inherent in the role and company context, framing them as opportunities for growth and skill development, which is crucial for attracting ambitious candidates.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly evolved a brand's visual identity. What was your process, what challenges did you face, and what was the impact?" (Focus on your strategic thinking, problem-solving, and ability to articulate outcomes.)
• "How do you ensure brand consistency across diverse marketing channels and campaigns, especially in a fast-paced environment?" (Demonstrate your understanding of brand guidelines and workflow management.)
• "Imagine BJAK is launching a new AI-powered feature. How would you approach designing the visual assets to communicate its value and drive adoption?" (Showcase your ability to translate complex product features into compelling visuals and your understanding of AI's role.)

Company & Culture Questions:

• "What interests you most about BJAK's mission and its position in the Southeast Asian market?" (Research BJAK's impact, focus on insurance digitization and AI integration.)
• "How do you see yourself contributing to a flat organizational structure and a culture of hands-on contribution?" (Highlight your initiative, collaboration skills, and willingness to be involved.)
• "How do you stay updated on design trends and emerging technologies like AI, and how have you incorporated them into your work?" (Emphasize your proactive learning and adaptability.)

Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest project that best showcases brand evolution and GTM success.
• Structure Your Narrative: For each project, clearly outline the problem, your strategic approach, key design decisions, your specific contributions, and the quantifiable results or impact.
• Highlight Leadership: Point out instances where you mentored others, led a creative direction, or took initiative beyond the core brief.
• Showcase Tool Proficiency: Verbally and visually demonstrate your command of Adobe Creative Suite, Figma, and motion tools. Explain how you leverage them for efficiency and quality.
• Discuss AI Integration: If applicable, walk through how you've used or would use AI tools in your design process.
• Engage and Ask Questions: Be prepared to discuss your work in detail and ask insightful questions about BJAK's design challenges and future vision.

📝 Enhancement Note: These interview preparation tips are designed to help candidates effectively showcase their strategic thinking, design leadership, and cultural fit for a Senior Brand Designer role in a GTM context.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on jobs.ashbyhq.com.
• Portfolio Customization: Tailor your portfolio to highlight 3-5 of your most impactful brand design projects that demonstrate GTM success, visual leadership, and creative storytelling. Clearly articulate the strategic goals behind each project.
• Resume Optimization: Ensure your resume clearly outlines your 5-8 years of experience, highlighting achievements in brand identity development, campaign design, and any mentorship or leadership roles. Use keywords such as "Brand Design," "Visual Identity," "Figma," "Adobe Creative Suite," and "AI Design Tools."
• Preparation for Case Study: Anticipate a potential design challenge or portfolio review. Practice articulating your design process, rationale, and the impact of your work, focusing on how your designs drive business objectives and align with brand strategy.
• Company Research: Thoroughly research BJAK's mission, current brand presence, and its leadership in the insurance tech and AI space. Understand their target audience and market positioning to better align your application and interview responses with their strategic goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.