Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: AG1

Location: Remote - US

Job Type: Full-Time

Category: Marketing / Creative Operations

Date Posted: 2026-05-26T17:00:50

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creative vision and execution of brand design initiatives to support growth marketing objectives.

• Develop and deliver exceptional design assets across multiple platforms, focusing on customer acquisition, retention, and revenue growth.

• Provide creative leadership and guidance, ensuring consistent brand visual identity across all touchpoints.

• Collaborate closely with cross-functional teams, including Brand, Acquisition, and Marketing, to bring creative concepts to life and enhance AG1's market presence.

📝 Enhancement Note: While the title is "Senior Brand Designer," the description emphasizes a strong connection to Growth Marketing initiatives and driving revenue. This suggests the role will require a deep understanding of performance marketing principles and how design directly impacts conversion rates and customer acquisition strategies, rather than purely aesthetic brand guardianship. The "Operations" category is chosen due to the role's direct involvement in driving business outcomes through creative execution and collaboration with marketing operations.

📈 Primary Responsibilities

• Execute and direct brand systems and campaign assets through expert use of typography, imagery, and graphic elements, fostering cohesive visual narratives.

• Manage creative reviews for junior designers, providing constructive feedback to ensure high-quality output and adherence to brand standards.

• Offer creative leadership on a project-by-project basis, ensuring brand visual identity consistency across all deliverables and campaigns.

• Design and build assets for diverse mediums including print, social media, digital advertising, out-of-home (OOH) advertising, packaging, and more.

• Collaborate with cross-functional teams (Brand, Performance Marketing, Partnerships, Activations) to review and maintain creative quality across all initiatives.

• Present and articulate creative solutions effectively to team members and stakeholders, ensuring alignment with campaign objectives and overarching brand strategy.

• Supervise external agencies and third-party vendors to guarantee quality and consistency of outsourced creative work, aligning with brand standards.

• Drive creative experimentation, identifying new design opportunities for growth and testing, while staying current with industry trends and best practices.

• Mentor and develop junior designers, fostering a collaborative and innovative team environment.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution, creative direction, and team leadership, typical of a senior role. The emphasis on "Growth Marketing initiatives," "customer acquisition, retention, and revenue growth," and collaboration with "Performance Marketing" strongly indicates that this role is deeply integrated with GTM operations and requires the designer to think strategically about how their work drives business results.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, or a related field is often preferred and demonstrates foundational knowledge.

Experience: 4-5+ years of progressive experience in creative design, with a strong preference for in-house brand experience or agency experience. Proven track record of delivering high-quality work across multiple platforms.

Required Skills:

• Expertise in graphic design principles, including typography, visual hierarchy, and grid systems, with the ability to apply these across various mediums and formats.

• Strong proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

• Deep understanding of performance marketing principles and the ability to design assets that effectively drive engagement, conversions, and customer acquisition.

• Proven experience in mentoring and guiding junior designers.

• Exceptional creative mindset with a passion for storytelling and a drive to bring innovative ideas to life in a fast-paced, results-driven environment.

• Thorough understanding of design systems and the ability to develop cohesive design work that elevates the brand across all platforms.

• Excellent communication and presentation skills, with the ability to articulate creative ideas, receive feedback constructively, and collaborate effectively with diverse teams and stakeholders.

• Strong organizational and project management skills to effectively balance multiple priorities and consistently meet deadlines.

Preferred Skills:

• Experience with 3D and motion design software.

• Familiarity with advertising and creative management tools.

• Experience in developing and maintaining comprehensive design systems.

📝 Enhancement Note: The required skills emphasize not only creative talent but also strategic thinking aligned with business objectives, particularly in performance marketing. The mention of "design systems" points towards a need for scalable and consistent brand application, a key aspect of brand operations. The preference for "in-house brand or agency experience" suggests a need for understanding fast-paced environments and client/stakeholder management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 4-5 years of professional design work, demonstrating expertise across various platforms relevant to a growth-focused brand.

• Specific examples of design solutions that have directly contributed to measurable business outcomes such as increased customer acquisition, improved conversion rates, or enhanced brand engagement.

• Case studies illustrating the application of design systems and the development of cohesive visual narratives for campaigns.

Process Documentation:

• Examples of how design processes were optimized for efficiency and collaboration, particularly when working with junior designers or external agencies.

• Documentation of how design feedback was managed and incorporated into iterative design cycles.

• Evidence of how design concepts were translated into actionable assets for performance marketing campaigns.

📝 Enhancement Note: For a Senior Brand Designer role, especially one focused on growth marketing, the portfolio is paramount. It needs to go beyond aesthetic appeal to demonstrate strategic thinking, problem-solving capabilities, and a direct impact on business objectives. The expectation is to see how the candidate has managed design processes, collaborated with teams, and driven quantifiable results through their creative work.

💵 Compensation & Benefits

Salary Range: $90,000 - $110,000 annually.

• Methodology for Estimate: This range is based on provided information and industry benchmarks for Senior Brand Designers in the US, considering the fully remote nature of the role and the company's focus on growth marketing. The range reflects the experience level (4-5+ years), the senior title, and the strategic impact expected on revenue and acquisition.

Benefits:

• Competitive compensation and performance-based incentive plans.

• 100% remote working environment.

• Strong, values-aligned company culture promoting collaboration and high performance.

• Mission-driven approach focused on customer health and wellness.

• High-growth, dynamic environment with opportunities for direct impact.

• Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on country of residence).

• In-person team meetups for collaboration and team building.

• Access to AG1 products and branded swag.

• Monthly telecom stipend for home internet/wifi.

• All other legally required benefits and insurances based on country of residence.

• Performance bonus and stock option allocation for eligible roles.

Working Hours: Standard full-time hours (estimated 40 hours per week), with flexibility inherent in a remote work environment. The emphasis on high performance and continuous improvement suggests a focus on results rather than strict timekeeping.

📝 Enhancement Note: The salary range is explicitly stated in the job description. The benefits are comprehensive and align with a remote-first, high-performance culture. The mention of performance bonuses and stock options indicates a total compensation package that goes beyond base salary, common in growth-oriented companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness / Nutritional Supplements. AG1 operates in a highly competitive direct-to-consumer (DTC) health and wellness market, emphasizing scientific backing and continuous improvement.

Company Size: The LinkedIn data indicates a company size between 51-200 employees, suggesting a dynamic, fast-paced environment where individual contributions are highly visible and impactful.

Founded: Founded in 2010, AG1 has a decade-plus history of dedication to foundational nutrition, indicating a stable yet evolving company with a clear mission.

Team Structure:

• The role operates within the Marketing department, with close collaboration with Brand, Acquisition, and Performance Marketing teams.

• As a Senior Designer, this role is expected to provide guidance to junior designers and potentially manage external agencies, implying a leadership or mentorship component within the creative team.

Methodology:

• Data-Driven Creativity: AG1 emphasizes science and continuous improvement, suggesting that design decisions are informed by data and performance metrics.

• Customer Obsession: A core value that translates into designing experiences and assets that resonate deeply with the target audience.

• High Performance & Continuous Pursuit of Excellence: These values foster an environment focused on achieving ambitious goals and consistently refining processes and outcomes.

Company Website: https://drinkag1.com/

📝 Enhancement Note: AG1's company values (One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans, Continuous Pursuit of Excellence) are explicitly stated. This provides insight into the expected work ethic, collaboration style, and overall cultural fit. The emphasis on science and continuous improvement is critical for understanding how design decisions are made and evaluated.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role with potential for leadership. It sits at the intersection of Brand and Growth Marketing operations, requiring a strategic approach to design that directly influences business outcomes. The role involves mentoring junior staff and managing external resources, indicating a step towards management or lead responsibilities.

Reporting Structure: While not explicitly stated, a Senior Brand Designer typically reports to a Creative Director, Head of Brand, or Head of Marketing. They will collaborate closely with managers and leads within the Growth Marketing and Acquisition teams.

Operations Impact: The role is designed to have a direct and measurable impact on AG1's growth objectives. By creating compelling and effective design assets for performance marketing, the Senior Brand Designer will directly influence customer acquisition, conversion rates, and ultimately, revenue. Their work is integral to the Go-To-Market (GTM) strategy's visual execution.

Growth Opportunities:

• Creative Leadership: Opportunity to take on more significant creative direction and potentially lead design projects or initiatives for major campaigns.

• Mentorship & Team Development: Develop leadership skills by mentoring junior designers, contributing to the growth of the creative team.

• Strategic Design Influence: Grow expertise in performance marketing design, becoming a key contributor to data-informed creative strategies that drive business results.

• Skill Expansion: Potential to explore and integrate new design disciplines like motion graphics or 3D design, as indicated in the preferred skills.

• Cross-Functional Expertise: Deepen understanding of marketing operations, GTM strategies, and customer lifecycle management through close collaboration.

📝 Enhancement Note: The "Senior" title and responsibilities like mentoring and managing external vendors suggest a clear path for career advancement. The role's direct link to Growth Marketing implies that success here can lead to opportunities in specialized marketing operations or broader creative leadership roles within a high-growth DTC company.

🌐 Work Environment

Office Type: Fully remote, established from day one. This signifies a mature remote-first culture with established processes and tools to support distributed teams.

Office Location(s): Remote within the United States. This allows for flexibility in location while maintaining a unified team operating within US time zones.

Workspace Context:

• Collaborative Digital Space: Expect a highly collaborative environment conducted primarily through digital tools (e.g., Slack, project management software, video conferencing).

• Tools & Technology: Access to necessary design software and likely a robust tech stack to support remote collaboration and project management.

• Team Interaction: While remote, the company fosters connection through regular virtual touchpoints and occasional in-person team meetups, promoting a strong sense of camaraderie and shared purpose.

Work Schedule: Standard full-time (estimated 40 hours/week), with the flexibility inherent in a remote role. The company culture emphasizes high performance and continuous improvement, suggesting a focus on output and results rather than rigid adherence to hours.

📝 Enhancement Note: The fully remote nature is a key aspect of the work environment. This means candidates need to be self-motivated, disciplined, and proficient in remote collaboration tools. The inclusion of in-person meetups indicates a balanced approach, aiming to foster strong team cohesion despite the distributed nature of the workforce.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• Skills/Creative Assessment: Likely a design challenge or a deep dive into portfolio case studies, focusing on how your design thinking addresses performance marketing objectives and brand consistency. Expect to discuss your process, strategy, and the impact of your work.

• Stakeholder Interviews: Conversations with hiring managers and cross-functional team members (e.g., from Growth Marketing, Brand) to evaluate collaboration style, communication skills, and cultural fit.

• Final Interview: Potentially with senior leadership to discuss strategic vision and long-term impact.

Portfolio Review Tips:

• Highlight Growth Impact: Curate projects that clearly demonstrate how your design work drove measurable results (e.g., conversion rate improvements, customer acquisition growth). Quantify your impact with specific metrics whenever possible.

• Showcase Brand System Application: Include examples of how you've applied and potentially developed design systems to ensure brand consistency across diverse campaigns and platforms.

• Demonstrate Versatility: Include a range of work across different mediums (digital ads, social, OOH, packaging) to showcase your adaptability.

• Explain Your Process: Be prepared to walk through your design process for key projects, explaining your strategic rationale, problem-solving approach, and how you incorporated feedback.

• Tailor to AG1: Research AG1's current branding and marketing efforts. Highlight projects that align with their aesthetic and growth-oriented approach.

Challenge Preparation:

• Understand Performance Metrics: Familiarize yourself with common performance marketing metrics (CTR, CPA, Conversion Rate, ROAS) and how design influences them.

• Brand Consistency Scenarios: Be ready to discuss how you would maintain brand integrity while creating diverse assets for different campaign objectives.

• Collaboration Scenarios: Prepare to discuss how you've collaborated with marketing teams, stakeholders, and junior designers, and how you handle constructive criticism.

📝 Enhancement Note: The interview process for a senior, growth-focused design role will heavily scrutinize the portfolio for quantifiable results and strategic thinking. Candidates should be prepared to articulate not just what they designed, but why and how it impacted business goals. The emphasis on remote collaboration and self-management will also be assessed.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and layout (Photoshop, Illustrator, InDesign).

• Figma: Increasingly standard for UI/UX design, prototyping, and collaborative design workflows.

• 3D & Motion Design Software (Preferred): Tools like Cinema 4D, Blender, After Effects may be beneficial for more advanced asset creation.

Analytics & Reporting: While not a direct responsibility, understanding how to interpret data from platforms like Google Analytics, social media analytics, or A/B testing tools (e.g., Optimizely, VWO) will be crucial for informing design decisions.

CRM & Automation: Familiarity with how CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms (e.g., Marketo, Pardot) influence campaign execution and data flow can provide valuable context for designing effective campaign assets.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is a baseline requirement. The mention of "3D & Motion design a plus" indicates a desire for candidates with advanced capabilities. Understanding the downstream impact of design on marketing operations and sales funnels, even if not directly managing those systems, is a valuable asset for this role.

👥 Team Culture & Values

Operations Values:

• Customer Obsessed: Design decisions should prioritize customer needs and experiences, aiming to build loyalty and drive engagement.

• High Performance: A drive for excellence and efficiency in design execution and project delivery.

• Continuous Pursuit of Excellence: A commitment to ongoing learning, skill development, and refining design strategies to achieve optimal results.

• Radical Ownership: Taking responsibility for design outcomes, from concept to execution, and proactively identifying solutions.

• Courage: Willingness to experiment with new design approaches and present innovative ideas, even if they challenge the status quo.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with marketing, brand, and acquisition teams, requiring clear communication and alignment on campaign goals.

• Feedback-Driven: An environment that values constructive feedback for continuous improvement of creative output.

• Data-Informed: Collaboration likely involves integrating insights from performance data to refine design strategies and optimize asset effectiveness.

📝 Enhancement Note: The company's explicitly stated values are central to its culture. Candidates should be prepared to demonstrate how their work ethic and approach align with these values, particularly "Customer Obsessed," "High Performance," and "Continuous Pursuit of Excellence," as these directly relate to driving business results through design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Performance Optimization: The core challenge will be to create visually compelling designs that adhere to brand guidelines while also being optimized for high conversion rates in performance marketing channels.

• Rapid Iteration in a Fast-Paced Environment: The need to quickly produce and test design assets to keep pace with dynamic marketing campaigns and evolving market trends.

• Remote Collaboration Effectiveness: Maintaining strong creative output and team cohesion within a fully remote setting requires excellent communication and self-discipline.

• Mentoring Junior Talent: Developing leadership skills and effectively guiding junior designers while managing personal project responsibilities.

Learning & Development Opportunities:

• Deepen Performance Marketing Design Expertise: Gain extensive experience in designing for conversion, A/B testing, and user acquisition strategies.

• Expand Creative Skillset: Opportunities to learn and apply 3D, motion graphics, or other advanced design techniques.

• Strategic Creative Leadership: Develop skills in leading creative projects, managing external resources, and influencing brand strategy.

• Industry Exposure: Stay abreast of the latest trends in DTC marketing, visual design, and health/wellness branding through company resources and potential external learning opportunities.

📝 Enhancement Note: The challenges are inherent to a senior role in a high-growth DTC company focused on performance marketing. The growth opportunities are directly tied to excelling in these challenges and leveraging the company's dynamic environment for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed assets for a performance marketing campaign. What were the objectives, what was your approach, and what were the results?" (Focus on quantifiable impact and strategic thinking.)

• "How do you balance maintaining a strong brand identity with the need to create highly conversion-focused assets for different marketing channels?" (Assess understanding of brand operations and performance marketing integration.)

• "Walk us through your process for developing and implementing a design system. How do you ensure its adoption and evolution?" (Evaluate experience with scalable design operations.)

Company & Culture Questions:

• "How do AG1's company values resonate with your personal work philosophy?" (Gauge cultural fit and alignment with stated values.)

• "Describe a challenging cross-functional collaboration. How did you navigate it to achieve a positive outcome?" (Evaluate collaboration and communication skills in a remote context.)

Portfolio Presentation Strategy:

• Quantify Everything: For each project presented, highlight the specific business goals, your role, the design solutions, and most importantly, the measurable results (e.g., +X% conversion rate, -Y% CPA, +Z% engagement).

• Tell a Story: Structure your case studies to clearly articulate the problem, your strategic approach, the creative execution, and the impact. Emphasize your thought process.

• Show Design System Thinking: If applicable, showcase projects where you've used or contributed to a design system, demonstrating your ability to create scalable and consistent brand experiences.

• Be Prepared for Live Critiques/Challenges: Have a few examples ready where you can discuss your design choices in detail and be ready to offer creative solutions to hypothetical problems presented by the interviewers.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative skill, strategic thinking, and a results-oriented mindset. Candidates need to be ready to speak to the business impact of their design work and their ability to operate effectively in a remote, high-performance environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on Greenhouse.

• Tailor your Resume: Emphasize your experience in brand design, performance marketing creative, design systems, and any mentorship or leadership roles. Use keywords from the job description such as "brand identity," "visual communication," "growth marketing," and "design systems."

• Curate Your Portfolio: Select projects that best showcase your ability to drive measurable results in performance marketing, your expertise in brand consistency, and your experience with diverse design platforms. Ensure clear case studies with quantified achievements are included.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on storytelling, strategic rationale, and quantifying the business impact of your designs. Be ready to discuss your process and how you collaborate.

• Research AG1: Familiarize yourself with AG1's mission, values, current marketing campaigns, and brand aesthetic. Understand their focus on foundational nutrition and customer obsession to better articulate your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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