SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: SaaS UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Modesto, California, United States (Remote)

Job Type: Full-Time

Category: Product Design & Branding Operations

Date Posted: 2026-09-04

Experience Level: Mid-Senior Level (5-10 years implied)

Remote Status: 100% Remote

🚀 Role Summary

• Lead and execute core 0-to-1 initiatives within cutting-edge SaaS domains, demonstrating strong product strategy and execution capabilities.

• Translate high-level strategic visions into concrete, actionable roadmaps for rapid implementation from prototype to production.

• Architect scalable solutions and drive critical milestones for rapid growth and potential spin-offs, showcasing a builder mindset.

• Collaborate directly with a world-class team of engineers, researchers, and commercial leaders in a high-growth, autonomy-driven environment.

• Drive UI/UX design and brand identity for new initiatives, ensuring a cohesive and impactful user experience across all touchpoints.

📝 Enhancement Note: The raw job description is for a UI/UX & Brand Designer. However, the "Tasks" and "What We Offer" sections heavily emphasize "0-to-1 initiatives," "architect systems," "drive strategy," "build from 0 to 1," "high-growth environment," "scalable traction," "architect scalable solutions," and "drive critical milestones." This suggests the role requires a significant operational component beyond pure design, focusing on building and scaling new ventures or departments. Therefore, the category has been broadened to "Product Design & Branding Operations" and the summary reflects these operational aspects alongside design. The implied experience level is derived from the nature of "0-to-1" initiatives and the expectation of leading and architecting.

📈 Primary Responsibilities

• Spearhead the design and development of user interfaces and user experiences for new SaaS products and initiatives, ensuring alignment with business objectives and user needs.

• Develop and implement comprehensive brand strategies, including visual identity, brand guidelines, and messaging frameworks, to establish a strong market presence.

• Translate complex product requirements and strategic visions into intuitive and engaging user flows, wireframes, mockups, and interactive prototypes.

• Conduct user research, usability testing, and A/B testing to gather feedback and iterate on designs, optimizing for user satisfaction and conversion rates.

• Collaborate closely with product managers, engineers, and marketing teams to ensure seamless integration of design elements and brand consistency throughout the product lifecycle.

• Define and document design systems, component libraries, and style guides to maintain design consistency and facilitate efficient development across multiple projects.

• Drive the execution of design initiatives from conceptualization through to final implementation, managing timelines and deliverables effectively.

• Contribute to the strategic planning and roadmap development for new initiatives, providing design-led insights and recommendations.

• Champion a user-centric design approach and advocate for best practices in UI/UX and brand development within the organization.

📝 Enhancement Note: The primary responsibilities have been expanded to detail the specific tasks expected of a UI/UX and Brand Designer, with an emphasis on operational execution and strategic contribution, as inferred from the "Tasks" and "What We Offer" sections of the original description. This includes user research, design systems, and cross-functional collaboration, which are critical for operationalizing design.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Human-Computer Interaction, Interaction Design, or a related field; or equivalent practical experience.

Experience: 5-10 years of progressive experience in UI/UX design and brand development, with a strong portfolio showcasing work on SaaS products and new venture initiatives.

Required Skills:

• Proven expertise in UI/UX design principles, methodologies, and best practices, with a strong understanding of user-centered design processes.

• Demonstrated experience in brand strategy development, visual identity design, and brand guideline creation.

• Proficiency in industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite, InVision).

• Experience in leading 0-to-1 product initiatives, from concept ideation through to production and iteration.

• Ability to translate high-level strategic vision into concrete execution roadmaps and tangible design deliverables.

• Strong understanding of SaaS product development cycles and the ability to architect scalable solutions.

• Excellent verbal and written communication skills in English, with the ability to articulate design decisions and strategic rationale effectively.

• High-agency builder mindset with a proven track record of taking extreme end-to-end ownership. Preferred Skills:

• Experience with user research methodologies, usability testing, and A/B testing for product optimization.

• Familiarity with design systems and component-based design approaches.

• Experience working in a remote-first or hybrid work environment.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineering teams.

• Experience in fast-paced, high-growth startup environments.

📝 Enhancement Note: The experience level has been inferred as Mid-Senior (5-10 years) due to the emphasis on leading "0-to-1" initiatives, architecting scalable solutions, and taking "extreme end-to-end ownership," which typically requires a seasoned professional. The required skills have been fleshed out to reflect both the UI/UX and Brand Design aspects, while incorporating the operational demands like "architecting scalable solutions" and "0-to-1 product initiatives."

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 significant projects demonstrating end-to-end UI/UX and brand design ownership, ideally within the SaaS or tech industry.

• Include detailed case studies for each project, highlighting the problem statement, your role, the design process, key decisions, and measurable outcomes.

• Present a clear progression from initial concept/strategy to final implemented solution, emphasizing the "0-to-1" journey where applicable.

• Demonstrate expertise in creating scalable UI components, design systems, and robust brand identities.

• Include examples of translating strategic vision into actionable design roadmaps and execution plans. Process Documentation:

• Document your approach to user research, ideation, prototyping, and user testing within case studies.

• Illustrate how you establish and maintain brand consistency across various platforms and touchpoints.

• Outline your methods for collaborating with engineering and product teams to ensure design feasibility and efficient implementation.

• Showcase your ability to define and manage design sprints, project timelines, and deliverable milestones.

📝 Enhancement Note: The portfolio requirements are tailored to the "0-to-1" and "architect scalable solutions" aspects of the role, emphasizing the entire process from strategy to execution and measurable impact. This goes beyond typical design portfolios to include operational aspects of building and scaling.

💵 Compensation & Benefits

Salary Range: $120,000 - $170,000 annually.

Explanation: This range is estimated based on industry benchmarks for Mid-Senior level UI/UX & Brand Designers with significant SaaS product experience in a 100% remote US-based role. Factors considered include the company's backing by serial entrepreneurs (suggesting a well-funded startup environment), the emphasis on high ownership and equity, and the demand for specialized design talent in the tech sector. Regional cost of living adjustments for a remote role across the US have been factored in, with a focus on competitive compensation for top talent.

Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and market standards.

• Equity Upside: Significant stock options or equity grants, reflecting the "0-to-1" nature of the role and potential for substantial company growth and spin-offs.

• Maximum Ownership: Complete autonomy to architect systems, drive strategy, and build without corporate red tape.

• High-Growth Environment: Opportunity to be part of a focused team aiming for rapid market validation and scalable traction.

• Elite Team Collaboration: Direct reporting to department founders and collaboration with world-class professionals.

• Remote Work Flexibility: 100% remote position, allowing for work from anywhere within the Americas or Europe.

• Professional Development: Opportunities to contribute to cutting-edge domains and shape new ventures.

Working Hours: 40 hours per week, with flexibility expected to meet project deadlines and drive rapid execution. Core collaboration hours may be established to accommodate teams across different time zones (Americas/Europe).

📝 Enhancement Note: A salary range has been estimated based on the role's implied seniority, the "competitive compensation & upside" mentioned, and typical US remote design roles. The benefits section has been expanded to highlight the unique aspects of the role as described in the "What We Offer" section.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / SaaS / Venture Building. EWOR GmbH operates at the forefront of launching cutting-edge initiatives, positioning itself as a venture builder focused on identifying and scaling new technology ventures, particularly in the SaaS space. This environment is characterized by rapid iteration, data-driven decision-making, and a strong emphasis on entrepreneurial spirit.

Company Size: EWOR GmbH's structure suggests a lean, high-impact team focused on new ventures. While not explicitly stated, the "department founder" and "elite team" imply a focused, agile unit within a larger organizational framework, or a startup operating with a core group of highly experienced individuals. This size fosters direct collaboration and rapid decision-making.

Founded: EWOR GmbH is backed and led by serial entrepreneurs Paul Müller (founder of Adjust) and Petter Made (founder of SumUp), indicating a strong foundation built on prior entrepreneurial success and a deep understanding of building high-impact technology ventures. This history imbues the company with a culture of innovation, execution excellence, and a proven ability to achieve significant exits.

Team Structure:

• Core Venture Team: You will report directly to the department founder and collaborate with a small, elite group of world-class engineers, researchers, and commercial leaders. This structure ensures direct access to leadership and minimal bureaucracy.

• Cross-Functional Collaboration: While the immediate team is elite and focused, the nature of "0-to-1" initiatives requires close collaboration with various functional experts to bring ideas to life and achieve market validation.

• Founder-Led: The team operates under the direct guidance and vision of experienced serial entrepreneurs, fostering a culture of ambition, rapid execution, and strategic thinking.

Methodology:

• 0-to-1 Execution: The primary methodology revolves around building new initiatives from scratch, focusing on rapid prototyping, market validation, and scalable traction.

• Data-Driven Iteration: While not explicitly stated, the goal of achieving "strong market validation and scalable traction" implies a reliance on data to inform decisions and guide iterative improvements.

• Agile & Autonomous: The emphasis on "maximum ownership," "complete autonomy," and "no corporate red tape" points to an agile, self-organizing approach where teams and individuals are empowered to make decisions and execute quickly.

Company Website: [EWOR GmbH is mentioned, but a direct URL for the company itself is not provided in the input. The career page is at ewor.com]

📝 Enhancement Note: Company context has been built by inferring from the founders' backgrounds and the description of "0-to-1 initiatives" and "venture building." This provides a richer understanding of the operational environment for a designer.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant opportunity for a seasoned UI/UX and Brand Designer to operate at a strategic level within a venture-building environment. It's beyond a standard design role, requiring a "builder mindset" and "extreme end-to-end ownership" of new initiatives. This is a critical "0-to-1" phase role, offering the chance to shape a new venture from its inception.

Reporting Structure: You will report directly to the department founder, providing a direct line of communication and influence. This structure allows for rapid feedback loops and direct impact on strategic decisions.

Operations Impact: The role has a direct and profound impact on the success of new initiatives. By defining the user experience and brand identity, you will be instrumental in achieving market validation, driving user adoption, and positioning the venture for rapid growth and potential spin-off. Your work directly influences customer acquisition, retention, and overall business valuation.

Growth Opportunities:

• Entrepreneurial Leadership: The potential for a spin-off and attracting institutional backing offers a pathway to increased leadership responsibility, potentially including co-founder status or leading design/product functions in new entities.

• Skill Expansion: Beyond core design skills, this role will foster growth in product strategy, system architecture, and business development, providing a holistic understanding of venture creation.

• Industry Impact: Contributing to cutting-edge SaaS initiatives backed by successful serial entrepreneurs offers significant professional visibility and the opportunity to build a portfolio of high-impact projects.

• Mentorship: Direct collaboration with founders like Paul Müller and Petter Made provides unparalleled mentorship opportunities in building and scaling technology ventures.

📝 Enhancement Note: The career and growth analysis focuses on the unique "0-to-1" and venture-building aspects of the role, highlighting opportunities beyond traditional design career paths.

🌐 Work Environment

Office Type: This is a 100% remote position, offering the flexibility to work from anywhere within the specified regions (Europe or the Americas). This setup is designed to attract top talent globally and foster a results-oriented work environment.

Office Location(s): While the company is EWOR GmbH, the role is remote and open to candidates based in Europe or the Americas. The derived location of Modesto, CA, is likely an administrative or placeholder location for the posting within the US. The actual working location is flexible within the specified continents.

Workspace Context:

• Autonomy & Ownership: The workspace is characterized by a high degree of autonomy, empowering individuals to manage their own schedules and work processes to achieve objectives.

• Digital Collaboration: Expect intensive use of digital collaboration tools for communication, project management, and design sharing. Platforms like Slack, Zoom, and specialized design collaboration tools will be essential.

• Focus on Execution: The environment prioritizes fast execution and tangible results over traditional office structures or rigid working hours, encouraging a proactive and self-motivated approach.

Work Schedule: While a standard 40-hour work week is mentioned, the emphasis on rapid execution and "0-to-1" initiatives implies a need for flexibility. Candidates should be prepared to adapt their schedules to collaborate effectively with team members across different time zones and to meet critical project deadlines.

📝 Enhancement Note: The work environment description emphasizes the remote-first nature and the operational implications of autonomy and fast execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Deep Dive: A dedicated session to walk through your portfolio, focusing on your process, strategic thinking, and the impact of your design and brand work, especially in "0-to-1" or venture-building contexts. Be prepared to discuss your role in translating strategy into execution.

• Founder/Lead Interview: An in-depth conversation with the department founder or senior leadership to evaluate your builder mindset, end-to-end ownership capabilities, strategic vision, and cultural fit within an elite, high-growth team.

• Skills/Case Study Challenge: You may be asked to complete a design or brand strategy challenge, potentially involving a mini "0-to-1" scenario, to assess your problem-solving skills, creativity, and ability to execute under pressure.

• Final Round: Discussions to finalize terms, answer any remaining questions, and confirm mutual fit.

Portfolio Review Tips:

• Highlight "0-to-1" Experience: Prioritize projects where you were instrumental in building something new from scratch, defining its initial strategy, UX, and brand.

• Showcase Strategic Translation: Clearly demonstrate how you took high-level business goals or strategic visions and translated them into concrete design roadmaps and implemented solutions.

• Quantify Impact: Wherever possible, use metrics to showcase the success of your designs and brand initiatives (e.g., user adoption, conversion rates, brand recall, engagement).

• Emphasize Ownership: Articulate your level of responsibility and decision-making power within each project, showcasing your "extreme end-to-end ownership" capability.

• Present Your Process: Be ready to articulate your design and brand-building methodology, including research, ideation, prototyping, testing, and iteration, especially how you would architect scalable solutions.

Challenge Preparation:

• Anticipate "Builder" Scenarios: Prepare for challenges that require you to conceptualize and outline the design and branding strategy for a new, undefined SaaS product or initiative.

• Focus on Scalability: Think about how your design and brand decisions would support future growth and potential scaling of the product or venture.

• Strategic Rationale: Be ready to defend your design and branding choices with clear strategic reasoning, linking them back to business objectives and user needs.

📝 Enhancement Note: The interview and portfolio review process has been detailed to align with the operational and "0-to-1" nature of the role, emphasizing strategic thinking and execution over pure aesthetic design.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design Software: Figma, Sketch, Adobe XD, InVision (or similar industry-standard tools for wireframing, prototyping, and high-fidelity design).

• Brand Design Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign) for logo creation, visual assets, and brand guideline development.

• Prototyping Tools: Figma, InVision, ProtoPie, or Axure for creating interactive prototypes and user flow simulations.

Analytics & Reporting:

• Web Analytics: Google Analytics, Mixpanel, Amplitude (for understanding user behavior and product adoption).

• Heatmapping & Session Recording: Hotjar, FullStory (for qualitative user behavior analysis).

• A/B Testing Platforms: Optimizely, Google Optimize (for data-driven design iteration).

CRM & Automation:

• CRM Systems: Salesforce, HubSpot (understanding how design impacts user journey within CRM is beneficial).

• Project Management: Jira, Asana, Trello, Monday.com (for managing design tasks and workflows within agile teams).

• Collaboration Platforms: Slack, Microsoft Teams, Zoom (for communication and remote team collaboration).

📝 Enhancement Note: The tools section reflects typical requirements for a UI/UX and Brand Designer, with an added emphasis on analytics and project management tools crucial for operationalizing design within a fast-paced, data-driven environment.

👥 Team Culture & Values

Operations Values:

• High Agency & Ownership: A core value is empowering individuals to take full responsibility for their work, drive initiatives independently, and deliver results without constant oversight.

• Execution Excellence: The culture prioritizes rapid, efficient execution and tangible outcomes over lengthy discussions or bureaucratic processes. "Good ideas and fast execution are what matter."

• Entrepreneurial Spirit: A strong emphasis on building, innovating, and taking calculated risks, mirroring the mindset of successful serial entrepreneurs.

• Data-Driven Decision Making: While not explicitly stated as a "value," the pursuit of "market validation" and "scalable traction" implies a deep reliance on data to inform design and strategic choices.

• Collaboration & Elite Teamwork: A commitment to working with and learning from a world-class team, fostering a culture of mutual respect and high performance.

Collaboration Style:

• Direct & Lean: Collaboration is expected to be direct, efficient, and focused, often involving close interaction with founders and a small, specialized team.

• Cross-Functional Integration: Designers will need to collaborate seamlessly with engineers, researchers, and commercial leaders, bridging the gap between user needs, technical feasibility, and business goals.

• Feedback-Driven: The fast-paced environment necessitates a culture where feedback is openly shared and acted upon quickly to accelerate development and improve product outcomes.

📝 Enhancement Note: The culture and values are interpreted from the company's description and the emphasis on "ownership," "execution," and "building from 0 to 1."

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: As part of "0-to-1" initiatives, you will face significant ambiguity regarding product direction, market fit, and user needs. Developing strategies to navigate this uncertainty will be key.

• Rapid Iteration & Scalability: Balancing the need for rapid prototyping and early validation with the long-term requirement to build scalable, robust solutions can be a significant challenge.

• Cross-Functional Alignment: Ensuring all stakeholders (founders, engineers, commercial teams) are aligned on design and brand vision, especially in a fast-paced, remote setting, requires strong communication and negotiation skills.

• Brand Building from Scratch: Establishing a compelling and differentiated brand identity for entirely new ventures requires deep strategic thinking and creative execution in a competitive market.

Learning & Development Opportunities:

• Venture Building Expertise: Gain hands-on experience in all phases of launching and scaling new tech ventures, from ideation to market validation and potential spin-offs.

• Strategic Design Leadership: Develop skills in high-level product strategy, system architecture, and brand positioning, moving beyond execution to strategic decision-making.

• Entrepreneurial Mentorship: Learn directly from experienced serial entrepreneurs, gaining insights into building successful companies, fundraising, and market strategy.

• Cutting-Edge Domains: Work with innovative technologies and business models, staying at the forefront of industry trends.

📝 Enhancement Note: Challenges and growth opportunities are framed around the unique "0-to-1" and venture-building context of the role.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a '0-to-1' product initiative. What was your process, what challenges did you face, and what was the outcome?" (Focus on your end-to-end ownership and strategic translation.)

• "How would you approach building a brand identity and initial UI/UX for a completely new SaaS product in an undefined market?" (Demonstrate your strategic approach to ambiguity and brand building.)

• "Walk us through a complex design system you've architected or significantly contributed to. How did you ensure its scalability and adoption?" (Showcase your ability to build for scale and maintain consistency.)

• "How do you balance rapid prototyping and user feedback with the need for robust, scalable architecture in a new venture?" (Address the core tension of speed vs. scalability.) Company & Culture Questions:

• "Based on our founders' track records and our focus on '0-to-1' initiatives, what do you see as the biggest design and branding opportunities and challenges for EWOR GmbH?" (Show your understanding of the company's mission and your proactive thinking.)

• "How do you thrive in an environment with maximum ownership and autonomy? Describe your ideal remote work setup and collaboration style." (Assess your fit for the autonomous, remote culture.)

• "What does 'building from scratch' mean to you in the context of a SaaS product and its brand?" (Evaluate your entrepreneurial mindset and understanding of the role's core mandate.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the "Why" (problem/opportunity), "What" (your solution/design), and "So What" (impact/results).

• Emphasize Your Role: Be explicit about your contributions, especially in strategic decision-making and end-to-end ownership.

• Showcase Process: Visually present your design process, including user flows, wireframes, iterations, and brand elements, explaining your rationale at each step.

• Quantify Outcomes: Use data and metrics to demonstrate the success of your work. If direct metrics aren't available, discuss projected impact or learnings.

• Connect to EWOR: Frame your experience and portfolio pieces in the context of EWOR's mission to build and scale new ventures.

📝 Enhancement Note: Interview preparation advice is tailored to the specific demands of the role, including "0-to-1" initiatives, strategic vision translation, and the builder mindset.

📌 Application Steps

To apply for this operations and design position:

• Submit your application through the provided link on ewor.com.

• Portfolio Customization: Ensure your portfolio prominently features relevant SaaS UI/UX and brand design projects, with a strong emphasis on your experience in building initiatives from the ground up ("0-to-1"). Highlight case studies demonstrating strategic vision translation and end-to-end ownership.

• Resume Optimization: Tailor your resume to highlight your experience in product strategy, scalable architecture, brand development, and your "high-agency builder mindset." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, strategic thinking, and ability to execute in ambiguous environments. Prepare specific examples that demonstrate your capacity for ownership and collaboration within a lean, high-growth team.

• Company Research: Familiarize yourself with the backgrounds of Paul Müller and Petter Made, and EWOR GmbH's stated mission to build cutting-edge initiatives. Understand the implications of a venture-building environment for design and branding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.