Remote E-Commerce & Shopify UX Strategist

📍 Job Overview

Job Title: Remote E-Commerce & Shopify UX Strategist

Company: Thirtyonejane

Location: United States (Remote)

Job Type: FULL_TIME

Category: E-commerce Operations / UX Strategy

Date Posted: 2026-09-07T00:00:00

Experience Level: Entry-Level (0-2 years)

Remote Status: Fully Remote

🚀 Role Summary

• Develop and execute comprehensive e-commerce UX strategies tailored to the apparel and fashion industry, focusing on enhancing the Shopify storefront.

• Analyze customer journeys, identify friction points, and translate user insights from analytics and research into actionable design improvements.

• Collaborate cross-functionally with marketing, design, and merchandising teams to ensure a cohesive and brand-aligned digital shopping experience.

• Optimize product presentation, site navigation, and overall usability to drive conversion rates and customer engagement.

• Ensure adherence to mobile responsiveness and accessibility best practices across all digital touchpoints within the Shopify ecosystem.

📝 Enhancement Note: This role focuses on the intersection of e-commerce operations and user experience, specifically within the Shopify platform for a fashion brand. The "entry-level" designation suggests a need for foundational knowledge and a strong capacity for learning and application rather than extensive prior experience. The emphasis on "strategist" indicates a proactive, analytical, and planning-oriented approach to UX.

📈 Primary Responsibilities

• Drive the development and implementation of e-commerce UX strategies that align with Thirtyonejane’s brand identity and business objectives.

• Conduct thorough audits of the Shopify storefront, including layout, navigation, and product pages, to identify opportunities for user experience enhancement.

• Partner with marketing, design, and merchandising teams to ensure seamless integration of digital campaigns, product launches, and promotional activities with the UX strategy.

• Utilize data analytics tools (e.g., Google Analytics, Shopify Analytics) to map and understand customer journeys, pinpointing areas of user drop-off or confusion.

• Translate qualitative and quantitative user research findings, heatmaps, and website analytics into concrete, actionable UX recommendations and improvements.

• Support and contribute to A/B testing initiatives aimed at optimizing conversion rates, average order value, and overall user engagement on the Shopify platform.

• Guarantee that all e-commerce pages and functionalities are fully responsive for mobile devices and meet current accessibility standards (WCAG).

• Maintain brand consistency in messaging, visual hierarchy, and overall user interface within the Shopify environment.

• Stay abreast of emerging e-commerce trends, new Shopify features, and competitor UX strategies to inform and evolve Thirtyonejane's digital experience.

• Liaise with development teams to effectively communicate UX requirements and oversee the implementation of design recommendations, ensuring fidelity to the original vision.

• Create and present wireframes, mockups, and prototypes to articulate UX concepts and proposed solutions to internal stakeholders.

📝 Enhancement Note: The responsibilities highlight a hands-on role in optimizing a specific e-commerce platform (Shopify) with a strong data-driven and user-centric approach. The need to "assist" in wireframing/prototyping suggests that while core UX principles are important, the primary focus is strategy and optimization rather than high-fidelity design creation, fitting an entry-level strategist role.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in UX Design, Human-Computer Interaction, Marketing, Business, or a related field is preferred. Equivalent practical experience in e-commerce UX or a related digital role will also be considered. Experience:

• 0-2 years of experience in e-commerce, UX design, conversion rate optimization, or a related digital marketing function.

• Demonstrated understanding of user-centered design principles and their application in digital environments. Required Skills:

• Foundational understanding and practical exposure to Shopify or similar e-commerce platforms.

• Proficiency in analyzing customer behavior using web analytics tools such as Google Analytics, Shopify Analytics, or comparable platforms.

• Strong written and verbal communication skills, essential for effective remote collaboration and stakeholder engagement.

• A meticulous, detail-oriented approach to problem-solving and user experience design.

• Familiarity with A/B testing concepts and methodologies, or a strong interest in learning and applying them for e-commerce optimization.

• Basic understanding of visual design principles, including layout, typography, color theory, and brand consistency.

• A genuine passion for e-commerce, user experience design, and the apparel/fashion industry. Preferred Skills:

• Experience with wireframing and prototyping tools (e.g., Figma, Sketch, Adobe XD).

• Basic knowledge of HTML/CSS and how it impacts front-end UX.

• Understanding of SEO principles as they relate to e-commerce product pages and site structure.

• Experience with user research methodologies (surveys, interviews, usability testing).

• Familiarity with project management tools (e.g., Asana, Trello, Jira).

📝 Enhancement Note: The "entry-level" nature is reinforced by the requirement for "foundational understanding" and "familiarity" rather than deep expertise. The emphasis on communication and analytical skills is crucial for a remote role. The preferred skills suggest areas where candidates can differentiate themselves, demonstrating a proactive approach to skill development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least one detailed case study demonstrating the optimization of an e-commerce user journey, ideally within a platform like Shopify.

• Include examples of how data analysis (e.g., analytics reports, heatmaps) was used to identify UX issues and inform design decisions.

• Present examples of UX improvements that led to measurable outcomes such as increased conversion rates, reduced bounce rates, or improved task completion.

• If applicable, include examples of wireframes, user flows, or mockups that illustrate problem-solving for e-commerce challenges. Process Documentation:

• Demonstrate an understanding of user research processes, from planning and execution to analysis and reporting.

• Show examples of how you have translated user insights into structured UX recommendations or design specifications.

• Illustrate an iterative design process, including testing, feedback incorporation, and refinement of digital experiences.

📝 Enhancement Note: Given the entry-level nature and focus on strategy, the portfolio should emphasize analytical thinking, problem identification, and the ability to articulate a strategic approach, rather than solely showcasing extensive design execution. The focus is on the process of identifying and solving UX problems in an e-commerce context.

💵 Compensation & Benefits

Salary Range: $90,000 – $120,000 USD per year

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid Time Off (PTO) and company holidays.

• Opportunities for professional development and continuous learning.

• Remote work flexibility, allowing for a healthy work-life balance.

• Employee discount on Thirtyonejane apparel and accessories.

• Potential for performance-based bonuses or incentives.

Working Hours: 40 hours per week, with flexibility in scheduling to accommodate various time zones within the United States.

📝 Enhancement Note: The salary range provided is competitive for an entry-level to junior UX Strategy role in the US market, particularly for a remote position. The benefits listed are standard for full-time employment and are tailored to include perks relevant to a fashion brand. The flexibility in working hours is a key benefit for remote operations roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Apparel and Fashion Retail. Thirtyonejane operates in a dynamic, trend-driven market where brand identity and customer experience are paramount. This fast-paced environment requires agility and a keen understanding of consumer preferences.

Company Size: Small to Medium-sized Business (SMB). This implies a more hands-on environment where individuals can have a significant impact and wear multiple hats. Operations professionals may find opportunities for broader exposure and direct influence on business outcomes.

Founded: Thirtyonejane was founded to offer [mention founder's vision or company's mission, e.g., modern, accessible fashion]. The company has grown [mention growth trajectory, e.g., steadily, rapidly] by focusing on [mention key differentiators, e.g., quality, unique designs, customer loyalty].

Team Structure:

• The UX Strategist will likely be part of a lean digital or marketing team, reporting to a Digital Marketing Manager, E-commerce Director, or Head of Marketing.

• Collaboration will be frequent with designers, content creators, e-commerce managers, and developers.

• The team operates with a focus on achieving measurable results in online sales and customer satisfaction. Methodology:

• Data-driven decision-making is a core operational principle, leveraging analytics to inform strategy.

• Agile methodologies are likely employed for project management and campaign execution.

• A customer-centric approach guides all digital initiatives, aiming to create intuitive and engaging user experiences.

Company Website: https://thirtyonejane.com

📝 Enhancement Note: The company context suggests a dynamic, customer-focused environment where a UX Strategist can directly influence the brand's digital presence and sales performance. The SMB size often means more direct impact and broader responsibilities.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Entry-Level" UX Strategist, suitable for individuals with 0-2 years of experience. It serves as a foundational step into the specialized field of e-commerce UX and digital strategy within the fashion industry. The position offers exposure to core e-commerce operations, customer journey mapping, and platform optimization.

Reporting Structure: The UX Strategist will report to a manager overseeing e-commerce or digital marketing functions. This structure provides direct mentorship and guidance from experienced professionals, crucial for early-career development in operations and UX.

Operations Impact: The role has a direct impact on revenue generation by optimizing the online customer journey, improving conversion rates, and enhancing customer satisfaction on the Thirtyonejane Shopify platform. Success in this role directly contributes to increased sales and brand loyalty.

Growth Opportunities:

• Specialization: Develop deep expertise in Shopify platform optimization, conversion rate optimization (CRO), and e-commerce UX best practices.

• Advancement: Progress to a more senior UX Strategist, E-commerce Manager, or CRO Specialist role within Thirtyonejane or the broader e-commerce industry.

• Skill Development: Gain hands-on experience with advanced analytics, user research methodologies, A/B testing, and cross-functional team leadership.

• Industry Exposure: Deepen understanding of the fashion retail market and consumer behavior within this specific sector.

📝 Enhancement Note: The growth path is clearly defined from an entry-level role, offering opportunities for specialization and advancement within the e-commerce and UX domain. The emphasis on data and conversion directly links the role to business impact and career progression.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely online, requiring a dedicated home office setup and reliable internet connectivity.

Office Location(s): While the role is remote, the company is based in Charlotte, North Carolina. This may indicate a primary time zone preference for collaboration (e.g., Eastern Time). The role is open to candidates located anywhere within the United States.

Workspace Context:

• The remote nature fosters autonomy and flexibility, allowing strategists to manage their work environment.

• Collaboration will primarily occur through digital communication tools (e.g., Slack, Zoom, email), requiring strong virtual communication etiquette.

• Access to Shopify backend, Google Analytics, and other digital tools will be provided to facilitate daily tasks.

• The environment encourages proactive problem-solving and self-directed learning to navigate the fast-paced fashion e-commerce landscape.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected, with the potential for flexible scheduling to accommodate different US time zones. Core hours may be established for team collaboration and meetings.

📝 Enhancement Note: The fully remote nature is a key aspect, emphasizing the need for self-discipline and effective virtual collaboration. The connection to Charlotte, NC, suggests a potential preference for or alignment with Eastern Time Zone working hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, interest in e-commerce/fashion, and remote work suitability.

• Skills Assessment/Portfolio Review: This stage will likely involve a review of your submitted portfolio, focusing on your understanding of UX principles, Shopify, and data analysis. You may be asked to present a case study or discuss specific examples from your experience.

• Technical/Situational Interview: A deeper dive into your problem-solving skills, UX strategy approach, and how you would tackle specific challenges related to Thirtyonejane's e-commerce platform. Expect questions about analyzing user data and optimizing conversion funnels.

• Team/Culture Fit Interview: An opportunity to meet with potential team members and assess cultural alignment. This may include discussions on collaboration style and working in a remote environment.

Portfolio Review Tips:

• Shopify Focus: Highlight any experience or projects related to Shopify, even if it's personal or academic. Demonstrate your understanding of its features and limitations.

• Data-Driven Approach: Clearly articulate how you use data (analytics, heatmaps, user feedback) to inform your UX decisions and measure impact. Quantify results whenever possible.

• Problem/Solution Structure: For case studies, clearly define the problem, your proposed solution, the process you followed, and the outcomes achieved.

• Brand Alignment: Show awareness of Thirtyonejane's brand aesthetic and target audience, and how your UX approach would support it.

• Conciseness: Present your strongest, most relevant work succinctly. Focus on quality over quantity.

Challenge Preparation:

• Be prepared to discuss how you would analyze a specific page on Thirtyonejane's website (e.g., product page, category page) to identify potential UX issues.

• Practice articulating your thought process for optimizing a user flow, such as the checkout process.

• Familiarize yourself with common Shopify UX best practices and recent trends in e-commerce UX.

📝 Enhancement Note: The interview process emphasizes practical application of UX principles within the e-commerce context, especially Shopify. The portfolio is critical for demonstrating this, and candidates should prepare to discuss their analytical and strategic thinking processes.

🛠 Tools & Technology Stack

Primary Tools:

• Shopify: The core e-commerce platform. Proficiency or a strong understanding of its backend, themes, and app ecosystem is essential.

• Google Analytics: For website traffic analysis, user behavior tracking, and conversion monitoring.

• Shopify Analytics: Specific platform analytics for sales, customer behavior, and product performance.

Analytics & Reporting:

• Heatmap/User Recording Tools (e.g., Hotjar, Crazy Egg): For visualizing user interaction and identifying friction points (may be used by the team, understanding them is beneficial).

• A/B Testing Platforms (e.g., Google Optimize, Optimizely, or Shopify-integrated tools): To conduct experiments and validate UX changes.

CRM & Automation:

• Email Marketing Platforms (e.g., Klaviyo, Mailchimp): Understanding how UX impacts email sign-ups and engagement.

• Customer Data Platforms (CDPs) or CRM basics: Awareness of customer segmentation and how UX contributes to a unified customer view.

📝 Enhancement Note: The technology stack is heavily focused on Shopify and essential e-commerce analytics tools. Candidates should be comfortable with data interpretation and leveraging these platforms to drive UX strategy.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the customer's needs, ensuring a positive and intuitive shopping experience.

• Data-Driven: Reliance on analytics and user insights to guide strategic decisions and measure the effectiveness of UX initiatives.

• Collaboration: A strong emphasis on teamwork and cross-functional communication to achieve shared goals.

• Agility & Adaptability: The ability to respond quickly to market trends, customer feedback, and evolving e-commerce best practices.

• Passion for Fashion: A genuine enthusiasm for the apparel and fashion industry, understanding its unique dynamics and consumer motivations.

Collaboration Style:

• Open communication and knowledge sharing are encouraged, particularly in a remote setting.

• Cross-functional teams work together to align UX strategies with marketing campaigns, product merchandising, and brand messaging.

• Feedback is valued and integrated into an iterative process of continuous improvement for the e-commerce platform.

📝 Enhancement Note: The company culture emphasizes a blend of customer focus, data-driven decision-making, and a collaborative spirit, all within the context of the fashion industry. This requires individuals who are both analytical and possess strong interpersonal skills for remote teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Data into Action: Effectively interpreting complex user data and analytics into clear, actionable UX improvements for the Shopify platform.

• Balancing Brand Aesthetics with Usability: Ensuring that innovative UX designs enhance, rather than detract from, the brand's fashion-forward identity.

• Remote Collaboration Effectiveness: Maintaining strong communication and collaboration with a distributed team across different functions and potentially time zones.

• Keeping Pace with E-commerce Trends: Continuously learning and adapting to new Shopify features, e-commerce technologies, and evolving consumer expectations in the fast-moving fashion market.

Learning & Development Opportunities:

• Shopify Ecosystem Mastery: Deepen expertise in Shopify's capabilities, including theme customization, app integrations, and advanced settings.

• Conversion Rate Optimization (CRO) Certification: Pursue formal training or certifications in CRO to enhance analytical and testing skills.

• User Research Techniques: Gain hands-on experience with various user research methods, from surveys to usability testing.

• Mentorship: Receive guidance from experienced professionals in UX, e-commerce, and digital marketing within the Thirtyonejane team.

📝 Enhancement Note: The challenges are typical for an entry-level role in a dynamic industry, focusing on learning, data interpretation, and adaptation. The growth opportunities are clearly linked to developing specialized skills within the e-commerce UX domain.

💡 Interview Preparation

Strategy Questions:

• "How would you approach analyzing the user experience of our product pages on Thirtyonejane.com? What specific data points would you look for?" (Preparation: Think about metrics like time on page, add-to-cart rate, bounce rate, image/video engagement, review interaction. Consider heatmaps and user recordings.)

• "Describe a situation where you identified a user friction point and proposed a solution. What was your process and the outcome?" (Preparation: Use the STAR method – Situation, Task, Action, Result. Focus on data-driven decision-making and measurable impact.)

• "How do you stay updated on the latest UX trends, especially within e-commerce and platforms like Shopify?" (Preparation: Mention industry blogs, publications, Shopify updates, following thought leaders, attending webinars.) Company & Culture Questions:

• "Why are you interested in Thirtyonejane specifically, and what do you know about our brand and our customer base?" (Preparation: Research the website, social media, and recent news. Understand their target audience and brand message.)

• "How do you approach collaboration with remote team members from different departments (e.g., marketing, design)?" (Preparation: Emphasize clear communication, proactive updates, and using collaborative tools effectively.)

• "How do you see this role contributing to Thirtyonejane's overall e-commerce success?" (Preparation: Link your responsibilities to driving sales, improving customer satisfaction, and enhancing brand perception.) Portfolio Presentation Strategy:

• Focus on Impact: For each portfolio piece, clearly articulate the problem, your strategic approach, the actions taken, and the quantifiable results achieved.

• Showcase Your Process: Explain your methodology for research, analysis, and solution development, highlighting how data informed your decisions.

• Tailor to Thirtyonejane: If possible, select examples that demonstrate an understanding of fashion e-commerce or similar industries.

• Be Ready for Questions: Anticipate questions about your design choices, data interpretation, and how you would adapt your approach to Thirtyonejane's specific needs.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strategic mindset, analytical capabilities, and a clear understanding of e-commerce UX within the Shopify context. Candidates should be ready to apply their knowledge to Thirtyonejane's specific business.

📌 Application Steps

To apply for this Remote E-Commerce & Shopify UX Strategist position:

• Submit your application through the provided application link on careerspage.io.

• Customize Your Resume: Tailor your resume to highlight any experience with Shopify, e-commerce platforms, UX principles, data analysis (Google Analytics, etc.), and A/B testing. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best demonstrate your understanding of UX strategy, user research, data analysis, and conversion optimization, particularly within an e-commerce context. Ensure each case study clearly outlines the problem, your approach, and the results.

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on explaining your thought process, the data you used, and the impact of your work. Be ready to discuss how your skills align with Thirtyonejane's brand and goals.

• Research Thirtyonejane: Thoroughly review the Thirtyonejane website, social media presence, and any available company information to understand their brand, target audience, and current e-commerce strategy. This will help you tailor your application and prepare for interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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