Product Designer (UX/UI) - Growth (Fixed-Term, 6 month contract)

📍 Job Overview

Job Title: Product Designer (UX/UI) - Growth (Fixed-Term, 6 month contract)

Company: onX

Location: Seattle, Washington, United States

Job Type: CONTRACTOR, TEMPORARY

Category: Product Design / UX/UI Design

Date Posted: 2026-04-28T17:24:57

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote OK

🚀 Role Summary

• This role focuses on UX/UI design for growth initiatives, specifically iterating on onboarding flows for the Hunt and Offroad product verticals.

• The Product Designer will translate ideas and hypotheses into conceptual designs and prototypes, supporting the team's primary goal of increasing conversion rates.

• A key aspect involves refining conceptual designs into full system-ready designs for development, ensuring seamless implementation.

• The position requires active collaboration with Product Managers, Engineers, and fellow Growth team designers, presenting designs to various stakeholders.

• Integration and thoughtful experimentation with AI tools to enhance daily workflows and improve design quality and speed are also core to the role.

📝 Enhancement Note: While this role is for a Product Designer, the focus on "Growth" and "increasing conversion" strongly aligns with revenue operations and GTM strategies. The emphasis on iterating onboarding flows directly impacts user acquisition and activation, key metrics for growth teams. The expectation to integrate AI into workflows also highlights a forward-thinking approach to operational efficiency within the design process.

📈 Primary Responsibilities

• Collaborate closely with Product Managers and Engineers to ideate, design, and iterate on user flows and interfaces for new onboarding experiences.

• Translate abstract ideas, user research insights, and business hypotheses into tangible conceptual designs and interactive prototypes.

• Refine and evolve conceptual designs into detailed, production-ready specifications, ensuring alignment with technical constraints and design system standards.

• Present design concepts, prototypes, and final designs to internal teams, fellow designers, and cross-functional stakeholders, articulating design rationale and impact.

• Proactively explore and integrate AI as a co-pilot for design tasks, experimenting with its application to improve efficiency, quality, and speed within design workflows.

• Contribute to the continuous improvement of the user onboarding experience, focusing on driving new user value and increasing conversion rates.

• Participate in design critiques and provide constructive feedback to peers, fostering a culture of continuous learning and improvement.

• Ensure designs adhere to onX's brand guidelines, design system, and accessibility standards, promoting a consistent and high-quality user experience.

📝 Enhancement Note: The responsibilities highlight a direct link to driving business objectives through user experience design. The focus on "increasing conversion," "new user value," and "AI integration" for efficiency are all critical components of a GTM or Revenue Operations strategy, even though the title is Product Designer. This role is expected to be highly data-informed and focused on measurable outcomes.

🎓 Skills & Qualifications

Education:

Experience:

• Four (4) years of professional experience in Product Design, UX Design, or UI Design, with a demonstrated focus on user flow optimization.

Required Skills:

• UX/UI Design Expertise: Strong proficiency in creating wireframes, user flows, mockups, and high-fidelity prototypes for web and mobile applications.

• Conceptual Design & Prototyping: Ability to translate abstract ideas and hypotheses into tangible conceptual designs and interactive prototypes using industry-standard tools.

• Growth Design Focus: Experience designing for conversion optimization, user activation, and retention, with a keen understanding of growth metrics.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to effectively present designs and rationale to cross-functional teams and stakeholders.

• AI Familiarity & Integration: A demonstrated curiosity and ability to explore and integrate new technologies, including AI, into design workflows.

• Problem-Solving: Strong analytical and problem-solving skills to address complex design challenges and user needs.

• User-Centric Approach: Deep understanding of user-centered design principles and methodologies.

Preferred Skills:

• Content Design/UX Copywriting: Experience in crafting clear, concise, and effective user interface copy.

• Graphic/Illustration Design: Proficiency in graphic design principles and illustration for enhanced visual communication.

• Marketing/Brand Collaboration: Experience working with marketing or brand teams to ensure cohesive user experiences.

• Design Systems: Experience in establishing or contributing to UX patterns, principles, or frameworks that influence design consistency across teams.

• AI Trust & Transparency: A well-defined perspective on creating trustworthy and transparent AI-powered user experiences.

📝 Enhancement Note: The "AI Familiarity & Integration" and "Growth Design Focus" are key differentiators. The preference for experience in establishing UX patterns and a perspective on AI trust also suggests a mid-level to senior-leaning individual contributor role, capable of influencing design strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Growth Impact: Showcase at least one significant project focused on improving conversion rates, user activation, or onboarding completion, clearly articulating the problem, your design process, and the quantifiable results.

• Onboarding Flow Case Studies: Include detailed case studies of designing or iterating on onboarding, signup, or educational flows, highlighting user journey mapping, key decision points, and iterative improvements.

• Prototyping & Conceptualization: Provide examples of conceptual designs and interactive prototypes that demonstrate your ability to explore and validate ideas before full development.

• System-Ready Designs: Present examples of final, production-ready design specifications that show your attention to detail, understanding of technical constraints, and ability to handoff effectively to engineering.

• AI Integration Examples (Optional but Recommended): If possible, include examples or descriptions of how you've leveraged AI tools to enhance your design process, improve efficiency, or generate design variations.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for mapping user journeys, identifying pain points, and designing optimized workflows for user acquisition and engagement.

• Iterative Design & Experimentation: Articulate your approach to iterative design, A/B testing, and incorporating feedback (from users, data, and stakeholders) to refine designs.

• Cross-Functional Collaboration: Describe your methods for collaborating with Product Managers and Engineers throughout the design lifecycle, ensuring alignment and shared understanding.

📝 Enhancement Note: The emphasis on "quantifiable results," "conversion rates," and "user activation" in the portfolio requirements directly aligns with the metrics-driven nature of operations roles. The expectation to showcase iterative design and cross-functional collaboration also mirrors operational best practices for process improvement.

💵 Compensation & Benefits

Salary Range: $119,000 - $140,000 Annually

Explanation of Range: This range is based on the provided salary information and industry benchmarks for mid-level Product Designers (2-5 years experience) in the Seattle, Washington area. The upper end reflects candidates with exceptional experience, a strong portfolio demonstrating significant growth impact, and potentially specialized skills like AI integration or content design. The lower end is for candidates meeting the core requirements.

Benefits:

• Competitive Pay: Reflecting fair market value for the role and experience.

• Assignment Completion Bonus: A bonus awarded upon successful completion of the full 6-month contract, incentivizing commitment and successful delivery.

• Medical Coverage: Comprehensive medical insurance options, including a $0 monthly premium choice, highlighting a commitment to employee well-being.

• 401(k) Match: A strong employer match program (100% on the first 3%, 50% on the next 2%) to support long-term financial planning.

• Paid Time Off (PTO): Generous PTO to ensure work-life balance and opportunities for rest and rejuvenation.

• Outdoor Perks: Unique benefits including access to company-wide outdoor adventures and industry discounts, aligning with onX's brand and mission.

Working Hours:

• Approximately 40 hours per week, standard for a full-time contract role. Flexibility may be available, but core collaboration hours will likely be expected.

📝 Enhancement Note: The salary range is explicitly provided. The benefits package is detailed, with specific mention of the $0 premium medical option and the 401(k) match, which are significant components for attracting and retaining talent. The "Outdoor Perks" are a unique differentiator tied to the company's brand.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on outdoor recreation and navigation (e.g., Hunt, Offroad, Backcountry, Fish verticals). This industry context means a focus on user passion, adventure, and enabling exploration.

Company Size: Over 400 employees, indicating a well-established, growing tech company with structured processes but still retaining agility.

Founded: (Not specified, but implied to be established enough to have multiple mature verticals and a distributed workforce) The company's mission is "to awaken the adventurer inside everyone."

Team Structure:

• Growth Team Focus: This role is part of the Growth team, which is dedicated to increasing conversion rates and user value.

• Cross-Functional Collaboration: The role emphasizes close collaboration with Product Managers and Engineers, typical in product development teams.

• Distributed Workforce: onX operates with a distributed model, with employees across various "Basecamps" and HQ locations, requiring strong remote collaboration skills.

• Reporting: The position reports to the Growth team’s Product Design Manager.

Methodology:

• Experimentation Mindset: The company culture encourages continuous iteration, improvement, and a data-driven approach to problem-solving.

• AI Integration: There's a strong push to thoughtfully and responsibly use AI as a co-pilot to enhance quality, speed, and impact.

• Agile & Structured: While moving quickly, onX operates with clear goals, structure, and frameworks, balancing agility with defined processes.

Company Website: onxmaps.com

📝 Enhancement Note: The company culture emphasizes a blend of fast-paced tech environment with a passion for the outdoors. The "experimentation mindset" and "AI integration" are key operational philosophies that impact how designers work. The distributed nature of the workforce is also a critical aspect of the work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer (4 years experience minimum) with a specialized focus on Growth and onboarding. It's an individual contributor role with significant ownership of specific design initiatives.

Reporting Structure: Reports directly to the Product Design Manager for the Growth team, indicating a clear line of supervision and mentorship within the design function.

Operations Impact: The designer's work directly impacts key business metrics such as conversion rates, user acquisition, and activation. By improving onboarding, they contribute to the overall revenue growth and customer lifetime value of the Hunt and Offroad products.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Growth Design, conversion optimization, and user onboarding flows.

• AI Application in Design: Gain practical experience in leveraging AI tools within a professional design context, becoming proficient in this emerging area.

• Cross-functional Exposure: Work closely with Product Management and Engineering, gaining insights into product strategy and technical implementation.

• Portfolio Enhancement: The 6-month contract provides an opportunity to add significant, results-driven projects to a professional portfolio, potentially leading to further opportunities.

• Industry Experience: Gain experience within the thriving outdoor technology sector.

📝 Enhancement Note: While titled Product Designer, the focus on "growth," "conversion," and "impact on revenue" positions this role within a broader GTM operations context. The growth opportunities are geared towards enhancing specialized design skills relevant to driving business outcomes.

🌐 Work Environment

Office Type: This is a distributed company, meaning the "office" is largely remote. However, onX maintains "Basecamps" in specific US locations for employees who prefer in-person collaboration and connection. The Seattle location is listed as a potential "Basecamp" or remote option.

Office Location(s): While the role is remote-friendly, onX has established virtual workforce Basecamps in: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. HQ locations are in Bozeman and Missoula, MT.

Workspace Context:

• Remote Collaboration: The environment is built for remote work, necessitating strong asynchronous communication skills and proficiency with collaboration tools.

• Technology Access: Designers are expected to use the latest tooling, including AI, implying access to necessary software and potentially hardware.

• Team Interaction: While distributed, onX fosters connection through regular in-person gatherings (regional Basecamps) and a culture that balances individual ownership with deep collaboration.

Work Schedule: Standard 40-hour work week, with potential for flexibility. The emphasis on collaboration suggests that designers will need to be available during core business hours for their team and stakeholders, especially for synchronous meetings and design reviews.

📝 Enhancement Note: The "distributed company" model is a key aspect of the work environment. For operations professionals, this means understanding how to manage and collaborate effectively across different locations and time zones, emphasizing asynchronous communication and digital collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Screening: Submit resume and portfolio. Recruiters will screen for minimum qualifications and portfolio relevance.

• Portfolio Presentation & Design Discussion: Candidates will likely present a curated selection of their portfolio, focusing on growth-related projects and onboarding flows. Be prepared to discuss your design process, rationale, challenges, and outcomes.

• Cross-Functional Interviews: Interviews with the Product Design Manager, Product Manager, and potentially Engineers from the Growth team. These will assess design skills, collaboration style, problem-solving abilities, and understanding of growth principles.

• AI Integration Discussion: Expect questions about your experience or perspective on integrating AI into design workflows and its potential impact.

• Values & Culture Fit: Assessment of alignment with onX's company values and distributed work culture.

Portfolio Review Tips:

• Highlight Growth Impact: Prioritize projects that demonstrate a direct impact on conversion rates, user acquisition, or activation. Quantify results with data wherever possible.

• Showcase Onboarding Expertise: Feature case studies specifically detailing your work on onboarding, signup, or educational flows. Explain the user problems you solved and the design solutions implemented.

• Detail Your Process: Clearly articulate your design methodology, from research and ideation to prototyping, testing, and iteration. Explain why you made certain design decisions.

• Demonstrate AI Thoughtfulness: If you have AI integration examples, clearly explain how you approached it, what tools you used, and what the outcomes were. If not, be ready to discuss your perspective on AI in design.

• Tailor to the Role: Emphasize projects and skills most relevant to growth, onboarding, and collaboration within a tech product environment.

Challenge Preparation:

• Design Exercise: You may be given a short design challenge or asked to critique an existing onboarding flow, focusing on identifying opportunities for improvement.

• Problem-Solving Scenarios: Be ready to discuss hypothetical scenarios related to increasing conversion or improving user engagement within an onboarding context.

• AI Application: Prepare to discuss how you would approach integrating AI into a specific design task or workflow.

📝 Enhancement Note: The emphasis on "Growth Impact," "quantifiable results," "data," and "AI Integration" in the interview and portfolio review process directly mirrors the data-driven and process-oriented nature of operations roles. This is a critical section for candidates to understand how to present their qualifications effectively.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Highly likely to be the primary tool for wireframing, UI design, prototyping, and collaboration, given its industry prevalence.

• Sketch: May also be used, especially if the company has established design systems built around it.

• Adobe Creative Suite (Illustrator, Photoshop): For graphic assets, illustrations, or advanced image manipulation.

Prototyping & User Testing Tools:

• InVision, ProtoPie, Principle: For creating interactive prototypes and conducting user testing.

• UserTesting.com, Maze, Lookback: For remote user research and usability testing.

Collaboration & Project Management:

• Jira/Confluence: For managing design tasks, tracking bugs, and documenting processes with engineering teams.

• Asana, Trello, Monday.com: For project planning and workflow management.

• Slack, Microsoft Teams: For real-time communication and team collaboration.

AI Integration Tools:

• Generative AI Platforms (e.g., Midjourney, DALL-E, ChatGPT): For generating design ideas, variations, or content.

• AI-powered Design Assistants: Tools that assist with tasks like layout generation, accessibility checks, or content suggestions.

Analytics & Reporting (for understanding user behavior):

• Google Analytics, Amplitude, Mixpanel: To understand user behavior, track conversion funnels, and identify areas for design improvement.

📝 Enhancement Note: Proficiency in Figma is almost a given for modern UX/UI roles. The mention of AI integration suggests familiarity with generative AI tools or AI-powered design assistants, which is a significant differentiator and aligns with the company's stated goals. Understanding analytics platforms is crucial for a growth-focused designer.

👥 Team Culture & Values

Operations Values:

• Awakening the Adventurer: A core value that permeates the company culture, encouraging exploration and passion for the outdoors. This translates to a user-centric approach focused on enabling customer experiences.

• Grit & Adaptability: The culture is fast-paced, with a need for grit and the ability to adapt to changing priorities and ambiguity. This requires resilience and a proactive problem-solving mindset.

• Experimentation & Iteration: A commitment to a data-driven, experimental approach to product development, encouraging continuous learning and improvement.

• AI as a Co-pilot: A forward-thinking embrace of AI, encouraging its thoughtful and responsible use to enhance human capabilities and drive impact.

• Ownership & Autonomy: Employees are encouraged to take ownership of their work and make decisions within clear strategic boundaries, fostering a sense of responsibility and empowerment.

Collaboration Style:

• Deep Collaboration with Ownership: Balances individual autonomy and ownership with a strong emphasis on working closely with others to solve complex problems.

• Cross-Functional Integration: Designers are expected to work seamlessly with Product Managers and Engineers, fostering a shared understanding and collective responsibility for product outcomes.

• Feedback-Rich Environment: The culture celebrates learning, implying an openness to feedback, design critiques, and continuous improvement discussions.

• Distributed Connection: While remote, the company actively fosters connection through regular gatherings and a deliberate effort to maintain team cohesion and shared experience.

📝 Enhancement Note: The emphasis on "Grit & Adaptability," "Experimentation & Iteration," and "AI as a Co-pilot" directly aligns with the operational mindset required for success in revenue operations and GTM roles. These values indicate a dynamic, data-informed, and efficiency-focused environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: In a fast-paced, high-growth environment, maintaining high design quality while meeting aggressive timelines for growth initiatives can be challenging.

• Navigating Ambiguity: The company acknowledges ambiguity as part of the job; designers will need to be comfortable defining problems and solutions with incomplete information.

• Integrating AI Effectively: Thoughtfully integrating AI into daily workflows requires experimentation, validation, and a critical eye to ensure it genuinely enhances, rather than hinders, the design process.

• Driving Conversion Impact: Directly impacting conversion rates requires a deep understanding of user psychology, data analysis, and iterative design testing, which can be complex.

• Remote Collaboration Dynamics: Effectively collaborating and maintaining strong relationships within a distributed team requires proactive communication and strong interpersonal skills.

Learning & Development Opportunities:

• Growth Design Mastery: Develop advanced skills in conversion rate optimization (CRO), user activation strategies, and designing for user funnels.

• AI in Design Proficiency: Become a go-to person for leveraging AI tools in design, gaining practical experience and insights into best practices.

• Product Strategy Exposure: Work closely with Product Managers, gaining deeper insights into product strategy, roadmap planning, and business objectives.

• Cross-Functional Acumen: Enhance ability to communicate and collaborate effectively with engineering and product teams, understanding their perspectives and constraints.

• Portfolio Building: The fixed-term nature provides a focused opportunity to deliver impactful projects that significantly enhance a professional portfolio, potentially opening doors to future roles.

📝 Enhancement Note: The challenges and growth opportunities are framed around the core responsibilities of a growth-focused designer. The emphasis on "AI," "conversion impact," and "cross-functional acumen" aligns with the skills valued in operational roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an onboarding flow that significantly increased conversion rates. What was your process, and what were the key results?" (Focus on data, iteration, and user insights.)

• "How would you approach designing a new onboarding experience for users who are completely new to the concept of [onX's product category]?" (Demonstrate user-centricity, problem decomposition, and creative ideation.)

• "What are your thoughts on using AI as a co-pilot in design? Can you share an example of how you might use it, or how you've used it, to improve efficiency or quality?" (Showcase critical thinking about AI's role and practical application.)

Company & Culture Questions:

• "What interests you about onX's mission and the outdoor technology industry?" (Connect your passion or understanding to the company's ethos.)

• "How do you approach collaboration within a distributed team, and what are your strategies for effective remote communication?" (Demonstrate your ability to thrive in a remote environment.)

• "How do you stay updated on the latest design trends and emerging technologies like AI?" (Showcase continuous learning and curiosity.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the problem, your approach, the challenges, your solutions, and the measurable outcomes.

• Quantify Everything Possible: Use data (conversion rates, engagement metrics, time saved) to demonstrate the impact of your design work.

• Show, Don't Just Tell: Use visuals (mockups, prototypes, flow diagrams) to illustrate your design process and final solutions.

• Be Ready to Defend Decisions: Clearly articulate the rationale behind your design choices, referencing user research, data, or best practices.

• Highlight Collaboration: Mention how you worked with PMs and engineers, and how you incorporated their feedback.

• Address AI Use: If you have AI examples, integrate them naturally into the project narrative, explaining the value it added.

📝 Enhancement Note: The focus on "conversion rates," "AI," "distributed teams," and "business objectives" in these interview questions directly reflects the operational mindset and expectations for this role. Candidates should prepare to discuss their work in terms of measurable impact and process efficiency.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit Your Application: Complete the application form on the Greenhouse platform, ensuring all fields are accurately filled.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your experience in growth design, onboarding flows, and conversion optimization. Ensure each project clearly articulates the problem, your design process, your role, and quantifiable results. If possible, include any examples or discussions around AI integration.

• Tailor Your Resume: Highlight keywords from the job description, such as "Product Designer," "UX/UI," "Growth," "Onboarding," "Conversion," "Prototyping," and "AI integration." Emphasize quantifiable achievements and your 4+ years of relevant experience.

• Prepare Your Presentation: Practice walking through your portfolio projects. Be ready to discuss your design rationale, collaboration methods, and how your work contributed to business goals. Prepare answers to common interview questions related to growth design and AI.

• Research onX: Familiarize yourself with onX's products (Hunt, Offroad, etc.), mission, and company values. Understand their approach to distributed work and their stated commitment to AI. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.