Product Designer - UX Strategist (Senior/Lead)

📍 Job Overview

Job Title: Product Designer - UX Strategist (Senior/Lead)

Company: GoTymeX

Location: Seoul, South Korea (with relocation support and initial remote option)

Job Type: Full-Time

Category: Product Design / UX Strategy

Date Posted: May 04, 2026

Experience Level: Senior/Lead (5+ years)

Remote Status: Hybrid (with potential for remote work from abroad based on performance)

🚀 Role Summary

• Drive the strategic vision for product design, focusing on end-to-end user journeys and scalable feature development within a fast-paced fintech environment.

• Lead and collaborate with a diverse, high-performing multinational design team to deliver award-winning, user-centric digital products.

• Champion a data-driven design approach, leveraging analytics and user research to inform design decisions and optimize user experience across mobile platforms (Android & iOS).

• Integrate emerging technologies, particularly AI, into design processes to enhance output and streamline user interactions.

📝 Enhancement Note: The role is described as Senior/Lead, implying significant autonomy, strategic input, and potentially mentorship responsibilities. The "UX Strategist" aspect emphasizes a focus on the overarching user experience and product vision, rather than solely on individual UI elements. The fintech industry context and hybrid/remote work model are key differentiators.

📈 Primary Responsibilities

• Develop and articulate comprehensive UX strategies that align with business objectives and user needs, focusing on long-term product vision and scalability.

• Design intuitive and user-friendly mobile interfaces and features, with a keen eye for aesthetic balance and UI best practices.

• Conduct user research, analyze data, and translate insights into actionable design improvements and innovative solutions.

• Create detailed user flows, wireframes, prototypes, and design specifications for both Android and iOS platforms.

• Collaborate effectively with cross-functional teams, including product managers, engineers, and researchers, to ensure seamless product development and launch.

• Actively participate in design critiques, providing and receiving constructive feedback to elevate design quality across the team.

• Champion the integration of AI into design workflows and product features, exploring new possibilities for enhanced user experiences.

• Contribute to the evolution of the Design System, ensuring consistency and efficiency across all product touchpoints.

• Mentor junior designers and contribute to the overall growth and development of the design team's capabilities.

📝 Enhancement Note: Based on the "Senior/Lead" title and emphasis on "UX Strategist," responsibilities extend beyond execution to include strategic planning, vision setting, and potentially team leadership or mentorship. The mention of "award-winning products" and "Design System specialists" suggests a high bar for design quality and process maturity.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design, Human-Computer Interaction, or a related field is highly beneficial. A strong portfolio can often substitute for formal education.

Experience: Minimum of 5 years of professional experience in digital User Experience (UX) and User Interface (UI) design, with a significant focus on mobile application design (Android and iOS).

Required Skills:

• Proven expertise in UX strategy, user journey mapping, and flow charting.

• Advanced proficiency in wireframing, prototyping, and user flow design tools.

• Deep understanding of mobile design best practices for both Android and iOS platforms.

• Demonstrated ability to deliver successful, detail-oriented products from concept through to final execution in a market context.

• Excellent English communication skills, capable of effectively engaging with diverse stakeholders across multiple countries.

• Strong critical thinking and systematic mindset, with an ability to see the bigger picture beyond individual screens.

• A compelling portfolio showcasing beautiful, detail-oriented design work and successful product launches.

• Adaptability and a willingness to champion a vision while being open to compelling alternative approaches.

• Understanding of how AI can impact design processes and user experiences.

Preferred Skills:

• Prior experience within the fintech industry, understanding its unique user needs and regulatory landscape.

• Knowledge of UI design principles and aesthetic balance.

• Experience working with or contributing to Design Systems.

• Familiarity with UX research methodologies and data analysis.

• Experience working in an agile development environment.

📝 Enhancement Note: The requirement for a portfolio of "beautiful, detail-oriented designs (not conceptual) showcasing the delivery of successful products to the market" is critical. The emphasis on AI integration suggests a forward-thinking approach to design tools and methodologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of case studies that clearly articulate the design process from problem identification to solution implementation and impact.

• Demonstrations of end-to-end user journeys and strategic thinking applied to complex product challenges.

• Examples of successful mobile (Android/iOS) product designs delivered to market, highlighting attention to detail and user-centricity.

• Visualizations of wireframes, user flows, and interactive prototypes that showcase design logic and navigation.

Process Documentation:

• Case studies should detail the specific UX techniques employed (e.g., user interviews, usability testing, competitive analysis).

• Workflows should clearly illustrate the progression from initial concept to final design, including iteration and feedback loops.

• Metrics and outcomes should be presented to demonstrate the impact and success of the designed features or products, ideally with quantifiable results.

📝 Enhancement Note: The emphasis on "successful products to the market" and "not conceptual" strongly suggests that the portfolio should feature real-world applications and demonstrable outcomes, rather than purely academic or hypothetical projects. The "UX Strategist" aspect implies a need to showcase strategic thinking and problem framing within case studies.

💵 Compensation & Benefits

Salary Range: While specific figures are not provided, for a Senior/Lead Product Designer with 5+ years of experience in a high-cost-of-living city like Seoul, and within the tech/fintech industry, a competitive market rate would typically range from ₩70,000,000 to ₩120,000,000+ KRW annually, depending on specific skills, experience, and negotiation.

Benefits:

• Competitive salary package.

• 13th-month salary.

• Performance-based bonuses.

• Career progression advantages and opportunities for advancement.

• Work with a talented, high-performance multinational design team.

• International working environment and agile culture.

• Hybrid working model (part-office, part-remote).

• Four weeks per year of remote work from any country abroad (performance-dependent).

• Overseas travel opportunities for training and work purposes.

• Paid learning opportunities including seminars, conferences, and courses.

• Company-provided laptop with necessary software (and willingness to purchase new ones).

• Relocation package for candidates moving to Ho Chi Minh City.

• Vietnamese labor law compliant insurance.

• Premium healthcare coverage for the employee and their family.

• Meal allowance.

• Motorbike parking allowance (if applicable).

• Strong company ethics and focus on self-improvement.

Working Hours: Standard full-time hours are assumed to be approximately 40 hours per week, with a hybrid model offering flexibility.

📝 Enhancement Note: The salary estimate is based on typical ranges for Senior/Lead Product Designers in Seoul, South Korea, considering the tech industry and the company's international presence. The extensive list of benefits highlights a strong commitment to employee well-being, development, and work-life balance, including unique perks like remote work from abroad.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology and Operations division of TymeGroup, focused on developing software for fintech businesses, specifically GoTyme Bank, with operations in South Africa and Southeast Asia, and rapid expansion across Asia-Pacific.

Company Size: GoTymeX is described as having a global team, with the Design Team alone comprising 30 professionals. This indicates a medium-to-large sized organization with a significant operational footprint.

Founded: While the founding date of GoTymeX isn't specified, TymeGroup has a history of innovation in digital banking and financial services.

Team Structure:

• The Design Team is substantial, with 30 professionals including UX designers, UI designers, Design System specialists, Motion designers, Brand designers, UX Researchers, UX Writers, and UX Strategists.

• This suggests a well-resourced and specialized design function within the company.

Methodology:

• Data-driven decision-making is a core principle.

• A commitment to high-quality design is evident, with the team having won multiple international design awards (Red Dot Award, UX Design Award, Design for Asia Award).

• Collaborative processes include regular meetings and design critiques.

• Agile culture is mentioned, implying iterative development and flexible workflows.

Company Website: https://jobs.workable.com/company/gsKgBjaRMk9PKoh9xkvevJ/jobs-at-gotymex

📝 Enhancement Note: The company culture is characterized by a strong emphasis on design excellence, international collaboration, and data-informed strategies. The fintech focus suggests a dynamic and regulated environment. The mention of specific awards highlights a commitment to world-class product quality.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior/Lead level within the Product Design function. It requires significant autonomy, strategic input, and the ability to influence product direction. The UX Strategist aspect means contributing to the 'why' and 'what' of product development, not just the 'how'.

Reporting Structure: The role is part of a large Design Team (30 professionals) and will likely report to a Head of Design, Design Lead, or a senior product owner within the operations division. There will be regular interaction with product management and engineering teams.

Operations Impact: As a Senior/Lead UX Strategist, the impact is direct on user acquisition, retention, and satisfaction within the fintech products. High-quality, strategic design contributes significantly to the usability, adoption, and overall success of GoTyme Bank's offerings, thereby driving revenue and market share. The emphasis on AI integration signals an opportunity to shape future product capabilities and operational efficiencies.

Growth Opportunities:

• Skill Advancement: Deepen expertise in UX strategy, AI-driven design, and mobile platform specifics. Opportunity to work on complex, award-winning products.

• Leadership Development: Potential to mentor junior designers, lead specific product initiatives, or transition into a formal leadership role within the design team.

• Industry Exposure: Gain extensive experience in the rapidly evolving fintech sector and work with a global, high-performance team.

• International Experience: Opportunity for overseas travel for training and potential to work remotely from different countries.

📝 Enhancement Note: The combination of Senior/Lead level, UX Strategy focus, and the fintech industry provides a rich ground for career growth, offering both deep specialization and potential leadership pathways. The unique remote work policy also presents an unconventional growth opportunity.

🌐 Work Environment

Office Type: The role is based in Ho Chi Minh City, Vietnam, with a hybrid working model. This means a blend of in-office collaboration and remote work. The company provides relocation assistance for those moving to Ho Chi Minh City.

Office Location(s): Primary office location is Ho Chi Minh City, Vietnam. The company also operates internationally, suggesting potential for interaction with global offices.

Workspace Context:

• Collaborative Environment: The Design Team is described as working together through meetings and critiques, indicating a strong emphasis on team interaction and knowledge sharing.

• Tools & Technology: The company provides a laptop and necessary software, suggesting access to modern design tools. The need for AI understanding points to a forward-looking technology stack.

• Team Interaction: Opportunities for regular collaboration with a diverse, multinational team of design professionals.

Work Schedule: A hybrid model and the possibility of working remotely from abroad (performance-based) suggest a flexible approach to work schedules, while maintaining full-time commitment.

📝 Enhancement Note: The hybrid model and relocation support cater to a global talent pool. The emphasis on collaboration within the design team suggests a dynamic and interactive office environment when physically present.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and mandatory portfolio submission. Applications without a portfolio will not be considered.

• Portfolio Review: A deep dive into the candidate's portfolio, focusing on UX strategy, user journeys, problem-solving, and successful product delivery. Expect to discuss your process, rationale, and impact.

• Skills Assessment: Potential technical interviews or practical exercises to assess UX/UI design skills, wireframing, prototyping, and understanding of mobile best practices.

• Behavioral & Cultural Fit: Interviews focusing on critical thinking, communication, adaptability, problem-solving ("just do it" attitude), and how you integrate AI into your thought process. Discussions about working in a multinational, agile environment.

• Stakeholder Interviews: Meetings with Design Leads, Product Managers, and potentially engineering leads to assess strategic thinking and collaboration capabilities.

Portfolio Review Tips:

• Structure is Key: Organize your portfolio with clear case studies. For each case study, detail the problem, your role, the process you followed (research, ideation, design, testing), key decisions, and the outcome/impact.

• Showcase Strategy: Emphasize your strategic thinking – how you approached the problem, why you made certain design choices, and how your design aligns with broader business goals. Highlight your UX strategy and user journey mapping skills.

• Detail & Quality: Ensure your portfolio showcases "beautiful, detail-oriented designs." Include high-fidelity mockups, prototypes, and examples of UI polish.

• Quantify Impact: Wherever possible, include metrics or evidence of the success of your designs (e.g., improved conversion rates, user satisfaction scores, adoption rates).

• AI Integration: Be prepared to discuss how you approach or consider AI in your design process, even if it's conceptual for now.

Challenge Preparation:

• Design Challenge: Be prepared for a design challenge that may involve a specific problem statement related to fintech or mobile applications. Focus on demonstrating your strategic thinking, user-centricity, and ability to articulate your design rationale under time constraints.

• Process Explanation: Practice articulating your design process clearly and concisely. Be ready to explain your decision-making at each step and how you would handle feedback or differing opinions.

• Company Research: Understand GoTymeX, its mission, and its products (GoTyme Bank). Familiarize yourself with their award-winning designs if possible to understand their design aesthetic and quality standards.

📝 Enhancement Note: The emphasis on a portfolio showcasing "successful products to the market" and "not conceptual" is paramount. Candidates should prepare to defend their design decisions with strategic reasoning and data. The AI advocate requirement means candidates should have thoughtful responses about AI's role in design.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Proficiency expected in industry-standard tools such as Figma, Sketch, Adobe XD, or similar for wireframing, UI design, and interactive prototyping.

• User Journey & Flow Mapping: Tools like Miro, Lucidchart, or dedicated UX planning software.

• AI Integration: Familiarity with AI tools or platforms that can assist in design processes (e.g., AI-powered ideation tools, content generation aids, or predictive analytics for user behavior).

Analytics & Reporting:

• Experience with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior and measure design impact.

CRM & Automation:

• While not explicitly mentioned for this design role, an understanding of how design integrates with CRM systems or automation workflows can be beneficial, particularly in a fintech context.

📝 Enhancement Note: While the core tools are standard design software, the explicit mention of being an "AI advocate" and understanding its impact on the process suggests that familiarity with emerging AI-assisted design tools or a strong conceptual understanding of AI's application in UX is highly valued.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: A deep commitment to high-quality design, evidenced by multiple international design awards. This translates to meticulous attention to detail and a drive for exceptional user experiences.

• Data-Driven Decisions: Relying on data and insights to inform design choices and measure impact, ensuring that design efforts are aligned with user needs and business objectives.

• Collaboration & Teamwork: Working effectively within a diverse, multinational design team, engaging in critiques, and sharing knowledge to collectively elevate design standards.

• Adaptability & Innovation: Embracing new technologies like AI and being open to evolving design approaches. A willingness to adapt and change when presented with more compelling alternatives.

• Proactiveness & Ownership: A "just do it" attitude, taking initiative to find solutions and drive projects forward.

Collaboration Style:

• Cross-functional Integration: Close collaboration with product management, engineering, and research teams to ensure cohesive product development.

• Constructive Feedback: An open culture of design critiques where feedback is actively given and received to foster continuous improvement.

• Global Mindset: Working effectively with team members from diverse cultural and professional backgrounds.

📝 Enhancement Note: The values emphasize a blend of creative excellence, analytical rigor, and collaborative spirit. The "AI advocate" trait suggests a culture that encourages forward-thinking and exploration of new technologies within the design process.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation and Regulation: Operating in the fintech space requires balancing cutting-edge design with strict regulatory compliance and security requirements.

• Global User Needs: Designing for a diverse user base across different regions (South Africa, Southeast Asia, Asia-Pacific) with varied cultural contexts and technological access.

• AI Integration Complexity: Effectively integrating AI into design processes and product features in a way that genuinely enhances user experience without being intrusive or overly complex.

• Maintaining Design Quality at Scale: Ensuring consistent, high-quality design across a rapidly expanding product suite and a growing team.

Learning & Development Opportunities:

• Deep Dive into Fintech UX: Gaining specialized knowledge in designing for financial services, understanding user trust, security, and complex financial flows.

• AI in Design Specialization: Becoming an expert in applying AI tools and methodologies to the design process, a highly sought-after skill.

• Leadership & Mentorship: Opportunities to lead design initiatives, mentor junior designers, and contribute to strategic product roadmaps.

• International Exposure: Working with a global team and potentially experiencing different work cultures through remote work opportunities abroad and international travel.

📝 Enhancement Note: The challenges are typical for a growing fintech company operating internationally. The growth opportunities are significant, particularly in specializing in AI-driven design within a regulated industry and gaining leadership experience.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a UX strategy for a complex product. What was your process, and what was the outcome?" (Focus on your systematic mindset and ability to see the bigger picture).

• "How would you approach designing a new feature for a mobile banking app that leverages AI to personalize user experience?" (Demonstrate your AI advocacy and understanding of process impact).

• "Walk us through a user journey you've designed. What were the key touchpoints, and how did you ensure a seamless experience?" (Highlight your UX journey mapping skills).

Company & Culture Questions:

• "What excites you about working in the fintech industry and specifically for GoTymeX?" (Research their mission and products).

• "How do you contribute to a high-performance, multinational team environment?" (Emphasize your communication skills and cultural awareness).

• "Describe your experience with data-driven design. How do you use data to inform your design decisions?" (Showcase your analytical approach).

Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative. Start with the problem, your journey to the solution, and the impact.

• Focus on Process & Rationale: Clearly explain why you made certain design decisions. This is crucial for a UX Strategist role.

• Highlight Strategic Impact: Connect your design work to business objectives and user outcomes. Quantify results whenever possible.

• Showcase Detail & Polish: Present high-quality visuals and interactive elements that demonstrate your attention to detail and UI craftsmanship.

• Be Prepared for AI Discussion: Have specific examples or well-reasoned thoughts on how AI can enhance design processes or user experiences.

📝 Enhancement Note: Candidates should prepare to discuss their strategic thinking, their understanding of AI's role in design, and how they deliver high-quality, user-centric products in a fintech context. The portfolio is the primary tool for demonstrating these capabilities.

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📌 Application Steps

To apply for this Product Designer - UX Strategist position:

• Submit Your Application: Apply through the provided link on Workable.

• Curate Your Portfolio: Ensure your portfolio prominently features 2-3 in-depth case studies showcasing your UX strategy, user journey mapping, mobile design expertise (Android/iOS), and successful product delivery. Highlight your process, rationale, and quantifiable impact.

• Tailor Your Resume: Align your resume with the job description, emphasizing your 5+ years of experience, mobile design skills, strategic thinking, and any fintech or AI-related experience.

• Prepare for AI Discussion: Develop thoughtful responses regarding your perspective on AI's impact on design processes and user experiences.

• Research GoTymeX: Understand the company's mission, products (GoTyme Bank), and its commitment to design excellence (award-winning products).

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding salary ranges and specific role expectations, should be verified directly with the hiring organization before making application decisions.