Product Designer Sênior - Growth | RD Station (Remoto)

📍 Job Overview

Job Title: Product Designer Sênior - Growth | RD Station (Remoto)

Company: RD Station

Location: Remoto, Brasil

Job Type: Full-Time

Category: Product Design / Growth Operations

Date Posted: 2026-05-26

Experience Level: Senior (5-10 years)

Remote Status: Fully Remote (Brazil)

🚀 Role Summary

• Spearhead design initiatives for Growth and Product-Led Growth (PLG) strategies to enhance customer acquisition, activation, conversion, and retention.

• Drive rapid learning and business impact through the planning, structuring, and execution of product experiments.

• Craft intuitive, scalable, and user-centric experiences that balance customer needs with significant business outcomes.

• Foster strong cross-functional partnerships with Product Management, Engineering, Marketing, and Data teams to influence product decisions.

• Leverage Artificial Intelligence (AI) tools within the design process to boost speed, quality, and overall productivity in solution development.

📝 Enhancement Note: This role is positioned within a Growth context, indicating a strong focus on user acquisition, activation, retention, and expansion. The emphasis on AI in design and collaboration with Data teams suggests a highly analytical and data-driven approach to product design, moving beyond traditional UX/UI responsibilities to directly impact key business metrics. The "Product-Led Growth (PLG)" component highlights a strategy where the product itself is a primary driver of customer acquisition and expansion.

📈 Primary Responsibilities

• Lead the design strategy and execution for Growth and Product-Led Growth (PLG) initiatives, aiming to accelerate customer acquisition, activation, conversion, and retention throughout the customer lifecycle.

• Conceptualize, plan, structure, and execute product experiments and A/B tests to validate hypotheses, uncover user insights, and drive rapid iteration cycles.

• Design intuitive, scalable, and user-centered experiences that effectively address user pain points while aligning with and driving key business objectives and KPIs.

• Collaborate closely with Product Managers, Engineering teams, Marketing stakeholders, and Data Analysts to inform product strategy, influence roadmap decisions, and ensure cohesive product development.

• Proactively integrate and utilize AI-powered design tools (e.g., Claude, Gemini, Figma plugins like Make and Stitch) to enhance design velocity, improve solution quality, and increase overall productivity in creating innovative user experiences.

• Conduct user research, usability testing, and data analysis to gather insights and inform design decisions, ensuring a deep understanding of user needs and behaviors within the B2B SaaS context.

• Develop and maintain design systems, style guides, and component libraries to ensure consistency, scalability, and efficiency across the product.

• Advocate for design best practices, user-centered design principles, and data-informed decision-making within cross-functional teams.

📝 Enhancement Note: The responsibilities emphasize a proactive and strategic role for the Senior Product Designer in driving business growth through experimentation and AI integration. The expectation to "lead initiatives" and "transform hypotheses into learnings and results" suggests a high degree of autonomy and impact, requiring strong leadership and analytical skills beyond typical senior design roles.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction, Psychology, Computer Science, or a related field, or equivalent practical experience. Experience:

• A minimum of 5-10 years of progressive experience as a Product Designer, with a significant portion in senior or lead roles within digital product teams.

• Demonstrated success in designing and shipping features for complex digital products, with a focus on user experience and business impact. Required Skills:

• UX/UI Design Expertise: Strong command of user-centered design principles, including user journey mapping, information architecture, interaction design, visual design, and usability best practices.

• Growth & PLG Acumen: Proven ability to design for key growth loops, acquisition funnels, activation pathways, conversion optimization, and customer retention strategies within a Product-Led Growth framework.

• Experimentation Design: Experience in planning, structuring, and executing product experiments, including hypothesis formulation, A/B testing design, and analysis of results.

• AI-Driven Design Proficiency: Practical and consistent use of AI tools (e.g., Claude, Gemini, Figma plugins like Make and Stitch) to enhance design workflows, generate ideas, and improve productivity.

• Analytical & Business Mindset: Strong capacity for data analysis, understanding key SaaS business metrics (e.g., activation, retention, conversion, churn, expansion), and making design decisions that drive measurable business outcomes.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to effectively collaborate with cross-functional teams (Product, Engineering, Marketing, Data) and present design concepts and rationale clearly.

• Pragmatism & Iteration: Ability to work in a fast-paced environment, demonstrating pragmatism in testing ideas, learning quickly from feedback, and iterating on designs rapidly.

Preferred Skills:

• Growth Hacking Experience: Prior hands-on experience or deep understanding of Growth Hacking methodologies and their application in product development.

• SaaS Product Experience: Familiarity with the SaaS business model, product lifecycle, and specific metrics relevant to subscription-based software.

• B2B Product Design: Experience designing products for business users, understanding complex workflows, and enterprise-level needs.

• Design Systems: Experience in building, maintaining, or contributing to design systems for scalability and consistency.

• Prototyping Tools: Proficiency in advanced prototyping tools beyond Figma, if applicable.

📝 Enhancement Note: The explicit mention of AI tools (Claude, Gemini, Figma Make, Stitch) and the focus on Growth/PLG, SaaS metrics, and experimentation are critical differentiating factors. Candidates should be prepared to showcase specific examples of how they've used AI to accelerate their design process and how their design decisions directly contributed to growth metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Growth Experimentation Case Studies: Detailed examples of product experiments designed, executed, and their resulting impact on key growth metrics (e.g., conversion rate improvements, activation increases, retention uplift).

• AI Integration Showcase: Demonstrations of how AI tools were used to solve design challenges, improve efficiency, or generate novel design solutions, clearly outlining the problem, solution, and outcome.

• User-Centric Design Examples: Comprehensive case studies illustrating the end-to-end design process, from user research and problem definition to wireframing, prototyping, UI design, and user testing, with a clear focus on user needs.

• Metrics-Driven Design: Portfolios should clearly articulate the business goals and KPIs for each project and quantify the design's contribution to achieving those objectives.

• Cross-Functional Collaboration Examples: Evidence of successful collaboration with Product Managers, Engineers, Marketing, and Data teams, showcasing how design influenced strategy and execution.

Process Documentation:

• Experimentation Frameworks: Candidates should be prepared to discuss their approach to designing and managing product experiments, including hypothesis generation, A/B testing methodologies, and data interpretation.

• AI Workflow Integration: Ability to articulate how AI tools are integrated into their daily design workflow, from ideation and content generation to prototyping and user feedback analysis.

• User Research Methodologies: Demonstrated experience with various user research techniques (e.g., interviews, surveys, usability testing, persona development) and how insights are translated into design actions.

• Design System Management: Understanding of design system principles, component libraries, and their role in ensuring consistency and scalability across a product suite.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates must go beyond showcasing pretty screens and demonstrate a deep understanding of the process of designing for growth, the impact of their designs on business metrics, and the innovative application of AI in their workflow. Quantifiable results and clear articulation of the problem-solution-outcome are essential.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: R$ 10.000 - R$ 16.000 per month (BRL). This estimate is based on industry benchmarks for Senior Product Designers in Brazil, considering the specific focus on Growth and AI, and the company's likely positioning in the tech market.

• Factors: Actual compensation will depend on the candidate's experience, specific skill set, interview performance, and alignment with the role's requirements.

Benefits:

• Integral Well-being Program: Comprehensive support across five pillars:

  • Emotional Well-being: Access to mental health resources, counseling, or therapy.
  • Financial Well-being: Support for financial planning, savings, or investment guidance.
  • Physical Well-being: Health insurance, wellness programs, or gym memberships.
  • Occupational Well-being: Resources focused on professional development, career growth, and work-life balance.
  • Social Well-being: Opportunities for community engagement, team building, and social impact initiatives.

• Professional Development: Opportunities for continuous learning, skill enhancement, and career advancement.

• Remote Work Flexibility: Fully remote position allowing for work from anywhere within Brazil.

• Cutting-Edge Technology: Access to modern design tools and AI technologies.

Working Hours:

• Standard full-time work hours, typically around 40 hours per week.

• Flexibility is often provided, common in remote roles, allowing for adjustments based on team needs and personal productivity.

📝 Enhancement Note: The salary range is a professional estimate for a Senior Product Designer in Brazil, focusing on a specialized role like Growth and AI within a known tech company. The benefits are derived directly from the company's description, highlighting a strong commitment to employee well-being across multiple dimensions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software & Technology, specifically focused on Marketing and Sales Automation (MarTech/SaaS). RD Station is part of TOTVS, a major Brazilian technology conglomerate.

Company Size: RD Station is a significant entity within the larger TOTVS group, which employs over 12,000 people. RD Station itself likely operates with hundreds to thousands of employees, indicating a mid-to-large size company environment within the conglomerate. This size offers both the resources of a large enterprise and the agility of a focused product team.

Founded: RD Station was founded in 2010. This history suggests a mature company with established processes and a deep understanding of its market, while also being innovative enough to integrate new technologies like AI.

Team Structure:

• Growth Focus: The Product Designer will be embedded within a Growth-focused product team, suggesting a direct collaboration with Product Managers, Growth Marketers, Data Analysts, and Engineers dedicated to optimizing user acquisition, activation, conversion, and retention.

• Cross-Functional Collaboration: The role emphasizes strong partnerships with Product, Engineering, Marketing, and Data teams, indicating a highly collaborative and integrated working environment where design is a key contributor to business strategy.

• Reporting: Likely reports to a Head of Product Design, a Senior Product Manager, or a Director of Product, within the Growth or Product organization.

Methodology:

• IH + IA (Human Intelligence + Artificial Intelligence): A core philosophy emphasizing the synergy between human creativity, strategy, and AI-driven efficiency, which will permeate design processes.

• Protagonism & Evolution: A culture that encourages continuous learning, taking initiative, and career growth, providing fertile ground for individuals eager to develop and innovate.

• Responsible Results: A balance of autonomy and accountability, where individuals are empowered to drive results that create real value for clients and society.

• Data-Driven Decisions: A strong reliance on data analysis and experimentation to inform product strategy and design choices.

Company Website: https://www.rdstation.com/

📝 Enhancement Note: The integration into TOTVS provides a robust corporate backing, while RD Station's specific focus on MarTech and Growth offers a dynamic environment. The "IH + IA" philosophy is a key differentiator and will likely shape how design and technology are leveraged.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a high level of autonomy, strategic input, and ownership. The "Growth" focus means the role is deeply intertwined with business objectives, requiring a blend of design craft, analytical thinking, and strategic problem-solving. It's a position that moves beyond executing tasks to shaping product direction and driving business outcomes.

Reporting Structure: The designer will likely report to a Product Manager or a Design Lead within the Growth or Product organization. They will work closely with peers in Engineering, Product, Marketing, and Data, forming a core multidisciplinary team responsible for specific growth initiatives.

Operations Impact: The Product Designer's impact is directly tied to the company's growth metrics. Success in this role means demonstrably improving customer acquisition rates, activation levels, conversion funnels, user retention, and expansion revenue through strategic design and experimentation. The role is crucial for translating user needs and business goals into a product that drives commercial success, especially within a PLG model.

Growth Opportunities:

• Specialization in Growth & AI: Deepen expertise in growth methodologies, experimentation, and the application of AI in product design, becoming a go-to specialist in these critical areas.

• Leadership & Mentorship: Opportunities to mentor junior designers, lead design initiatives, and influence product strategy, paving a path toward Design Lead or Principal Designer roles.

• Cross-Functional Expertise: Gain extensive experience working across Product, Engineering, Marketing, and Data, broadening understanding of the entire product lifecycle and business operations.

• Career Advancement within TOTVS: Potential to move into leadership positions within RD Station or explore other opportunities within the broader TOTVS ecosystem.

📝 Enhancement Note: This role is not just about visual design; it's about driving business growth through product. Candidates who thrive on impact, data, and strategic problem-solving will find significant growth potential here, particularly in the specialized areas of Growth and AI.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed workforce operating primarily through digital collaboration tools.

Office Location(s): While the role is remote, it's specified for Brazil. This means candidates must be located within Brazil to comply with employment regulations and potentially align with local time zones for team collaboration.

Workspace Context:

• Digital Collaboration: The primary workspace will be digital, relying heavily on tools like Slack, Zoom, Google Meet, Figma, and project management software.

• Asynchronous & Synchronous Communication: A blend of real-time meetings and asynchronous communication will be the norm, requiring strong written communication skills and the ability to manage time effectively across different schedules.

• Agile & Iterative: Expect a fast-paced, agile environment where rapid iteration, experimentation, and continuous learning are integral to the workflow.

• Innovation Hub: The emphasis on AI and Growth suggests an environment that encourages experimentation with new technologies and methodologies.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week).

• While remote, some overlap with core team working hours (likely Brazilian business hours, e.g., GMT-3) will be necessary for effective collaboration.

📝 Enhancement Note: The fully remote nature requires self-discipline, strong communication skills, and comfort with digital collaboration tools. Candidates should be prepared to articulate how they maintain productivity and collaborate effectively in a remote setting.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Initial step to submit resume and portfolio.

• Mindsight Assessment: A test evaluating work style and cultural fit, likely assessing alignment with RD Station's core values and methodologies (IH+IA, Protagonism, Responsible Results).

• Talent Acquisition Interview: Competency-based interview with the recruitment team to assess experience, soft skills, and cultural fit.

• Technical Interview: A deep dive into design skills, Growth/PLG experience, AI tool usage, and problem-solving capabilities. This is where the portfolio will be heavily scrutinized.

• Final Interview: Conversation with management (likely a Director or VP) to assess strategic alignment, leadership potential, and overall fit for the role and company.

• Offer: Final stage with the job proposal.

Portfolio Review Tips:

• Growth-Centric Storytelling: Structure your case studies around specific growth challenges you solved. Clearly articulate the problem, your strategic approach (including AI where applicable), the experiments you designed, the metrics you influenced, and the lessons learned.

• Quantify Impact: Use numbers! Show percentage improvements in conversion, activation, retention, or other relevant growth KPIs. Demonstrate the ROI of your design work.

• Showcase AI Integration: Dedicate a section or specific examples to how you've leveraged AI tools (Claude, Gemini, Figma plugins) to enhance your design process, speed up iterations, or generate innovative solutions. Explain the "before" and "after" of AI integration.

• Process Over Polish: While aesthetics matter, focus on demonstrating your process. Show your research, ideation, wireframing, prototyping, testing, and iteration stages. Explain your decision-making rationale.

• Tailor to Growth & PLG: Highlight projects that directly relate to user acquisition, activation, engagement, and retention. If you have experience with PLG strategies, ensure this is evident.

• Be Prepared to Discuss: Anticipate questions about your design choices, the challenges you faced, how you collaborated with teams, and how you measured success.

Challenge Preparation:

• Growth Scenario: Be ready to discuss how you would approach a hypothetical growth challenge (e.g., increasing user activation for a new feature). Outline your experimental approach, key metrics, and potential design solutions.

• AI Application: Prepare to explain how you would use AI tools to tackle a specific design problem or accelerate a workflow within this role.

• Stakeholder Management: Practice articulating your design rationale and advocating for user needs while balancing business objectives and technical constraints.

📝 Enhancement Note: The interview process is multi-stage and designed to assess not just design skills but also cultural fit, strategic thinking, and the practical application of Growth and AI principles. The portfolio is the primary tool for demonstrating these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and collaboration. Proficiency in advanced features, components, and potentially design system management is expected.

• AI Design Tools:

  • Claude/Gemini: Large Language Models for ideation, content generation, research summarization, and potentially code assistance or data analysis.
  • Figma Plugins (Make, Stitch): Tools within Figma that leverage AI to automate tasks, generate variations, or enhance workflows.

• Prototyping Tools: Figma's native prototyping capabilities will be key; familiarity with other advanced tools may be a plus.

Analytics & Reporting:

• Data Visualization Tools (e.g., Tableau, Power BI, Looker): While not a primary design tool, understanding how to interpret data from these platforms to inform design decisions is crucial.

• Product Analytics Platforms (e.g., Mixpanel, Amplitude, Google Analytics): Experience using these tools to track user behavior, funnel performance, and experiment results.

• A/B Testing Platforms (e.g., Optimizely, VWO): Familiarity with setting up, monitoring, and analyzing results from A/B tests.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot): Understanding how product design impacts user journeys within CRM systems, especially for B2B SaaS.

• Marketing Automation Tools: Awareness of how product design integrates with marketing efforts.

📝 Enhancement Note: The explicit mention of AI tools is a significant requirement. Candidates should be prepared to discuss their hands-on experience with these specific tools and how they integrate them into their design workflow beyond just basic text generation.

👥 Team Culture & Values

Operations Values:

• IH + IA (Human Intelligence + Artificial Intelligence): A foundational value that blends human creativity, strategic thinking, and empathy with the efficiency and scale provided by AI. Operations professionals are expected to leverage both effectively.

• Protagonism and Evolution: A culture that empowers individuals to take ownership of their work and career, fostering continuous learning and personal growth. Operations roles are encouraged to be proactive and drive improvements.

• Responsible Results: A commitment to achieving business objectives while maintaining ethical standards and considering the broader impact on clients and society. Operations teams are accountable for delivering measurable value.

• Integral Well-being: A strong emphasis on supporting employees' holistic well-being across emotional, financial, physical, occupational, and social dimensions. This translates to a supportive and sustainable work environment.

• Plurality and Belonging: A deep commitment to diversity, inclusion, and creating an environment where everyone feels valued and can be their authentic selves. Operations teams are encouraged to embrace diverse perspectives.

Collaboration Style:

• Cross-Functional Integration: Highly collaborative, with a focus on seamless integration between Design, Product, Engineering, Marketing, and Data teams to achieve shared goals.

• Experimentation-Driven: A culture that encourages hypothesis testing, learning from failures, and iterative improvement, applied across all operational functions.

• Data-Informed: Decisions are heavily influenced by data analysis and performance metrics, fostering a culture of continuous optimization.

• Open Communication: An environment that values open dialogue, constructive feedback, and the sharing of knowledge and best practices across teams.

📝 Enhancement Note: The "IH + IA" philosophy is central and will likely influence how operations professionals approach problem-solving, process optimization, and tool utilization. Candidates should be ready to discuss how they embody these values in their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Growth Metrics with User Experience: The constant pressure to achieve aggressive growth targets can sometimes conflict with long-term user experience goals. The challenge is to find elegant solutions that satisfy both.

• Effective AI Integration: Successfully integrating AI into design workflows requires continuous learning, experimentation, and overcoming potential limitations or biases of AI tools.

• Rapid Experimentation Cycles: Managing a high volume of experiments while maintaining design quality and ensuring learnings are actioned effectively can be demanding.

• Cross-Functional Alignment: Ensuring all stakeholders are aligned on growth hypotheses, experimental designs, and interpretation of results requires strong communication and negotiation skills.

• Evolving MarTech Landscape: Staying abreast of new technologies, design tools, and growth strategies in a rapidly evolving market.

Learning & Development Opportunities:

• Deep Dive into Growth & PLG: Become an expert in growth frameworks, user acquisition strategies, and product-led growth models through hands-on experience.

• AI in Design Specialization: Develop advanced skills in leveraging AI for design ideation, automation, and optimization, positioning yourself at the forefront of this technological shift.

• Data Analysis & Experimentation Mastery: Hone skills in interpreting user data, designing robust experiments, and using analytics to drive product decisions.

• Leadership Development: Opportunities to lead design initiatives, mentor junior team members, and influence product strategy, preparing for future leadership roles.

• Industry Exposure: Potential to attend industry conferences, workshops, and gain insights from the broader TOTVS ecosystem.

📝 Enhancement Note: This role offers significant opportunities for specialization in cutting-edge areas like AI-driven design and growth hacking, coupled with the challenges of a fast-paced, data-intensive environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly improve a design outcome or process. What was the challenge, what tools did you use, and what was the measurable impact?"

• "Walk us through a product experiment you designed and executed for growth. What was your hypothesis, how did you structure the test, what were the results, and what did you learn?"

• "How would you approach designing a feature to increase user activation for a new B2B SaaS product, given limited initial user data?"

• "Imagine we want to reduce churn for our core feature. What would be your initial design strategy and how would you measure success?" Company & Culture Questions:

• "How do you see the 'IH + IA' philosophy influencing your approach to product design here at RD Station?"

• "Describe a situation where you had to champion a user-centered approach against strong business pressures. How did you navigate it?"

• "How do you stay updated with the latest trends in AI, design, and growth marketing?"

• "What does 'Protagonism and Evolution' mean to you in a professional context?" Portfolio Presentation Strategy:

• Growth-Focused Narrative: For each case study, start with the business objective or growth metric you aimed to improve. Clearly state the problem and your hypothesis.

• Show, Don't Just Tell: Use visuals – wireframes, prototypes, screenshots, data charts – to illustrate your process and results.

• Highlight AI Contribution: Explicitly point out where and how AI tools were used, detailing the specific benefits (e.g., "Used Claude to brainstorm 50 headline variations, leading to a 15% increase in click-through rate").

• Quantify Everything: Present metrics clearly and concisely. Explain the impact of your design choices on user behavior and business outcomes.

• Be Ready for Deep Dives: Anticipate detailed questions about your design decisions, the trade-offs you made, your collaboration process, and how you measured success.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of creative design thinking, strategic growth mindset, practical AI application, and strong analytical skills, all supported by quantifiable results and clear process articulation.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating your experience in Growth, Product-Led Growth (PLG), and the practical application of AI in design. Quantify all results with specific metrics.

• Resume Optimization: Tailor your resume to highlight keywords such as "Growth," "Product-Led Growth," "AI in Design," "Experimentation," "SaaS Metrics," and specific AI tools mentioned (Claude, Gemini, Figma Make, Stitch). Emphasize achievements over responsibilities.

• Interview Preparation: Practice articulating your design process, growth strategies, and AI integration methods. Prepare specific examples for behavioral questions and be ready to discuss hypothetical growth challenges.

• Company Research: Familiarize yourself with RD Station's products, target audience, and company culture, particularly their "IH + IA" philosophy and commitment to well-being. Understand how your role contributes to their overall business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.