Product Designer

📍 Job Overview

Job Title: Product Designer, Core Experience

Company: ITV

Location: White City, London, United Kingdom

Job Type: Full time, 12 Month Fixed-Term Contract

Category: Product Design / UX/UI

Date Posted: 2026-08-27

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Shape the user experience for millions of viewers on ITVX, focusing on discovery, engagement, and content consumption.

• Drive growth within ITV's streaming ecosystem by optimizing user journeys and implementing data-informed design solutions.

• Collaborate within a cross-functional product group, leveraging psychology, data, and UI/UX principles to identify and eliminate user friction.

• Design and prototype A/B and multivariate tests to accelerate learning and iterate on product features for the "First Mile" of the user experience.

📝 Enhancement Note: This role is a 12-month fixed-term contract, emphasizing a need for immediate impact and a focus on rapid experimentation and optimization within the core user experience of a major streaming platform (ITVX). The emphasis on "Core Experience" and "First Mile" suggests a focus on user acquisition, onboarding, and initial content discovery phases.

📈 Primary Responsibilities

• Hypothesis-Led Design: Contribute to design initiatives driven by hypotheses and measurable success metrics, focusing on a test-and-learn approach.

• Funnel Optimization: Analyze the end-to-end user journey from discovery to conversion, identifying drop-off points and proposing actionable design solutions.

• Rapid Experimentation: Design and prototype A/B and multivariate tests, creating both "scrappy" versions for quick learning and polished designs for scaling.

• Behavioral Design Application: Apply principles of behavioral economics to enhance user activation and retention through content grouping, recommendations, and personalization strategies.

• Cross-Functional Collaboration: Partner closely with Product Managers, Data Analysts, and Engineers to prioritize the experimentation backlog and interpret user behavior data.

• Full-Stack Design Execution: Execute the design process from low-fidelity wireframes for rapid testing to high-fidelity, polished UI across Mobile, Web, and Connected TV (CTV) platforms.

• Growth Pattern Contribution: Support the team's Design System by developing reusable components for onboarding, upsells, and cross-sell features.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on growth-oriented design, data-driven decision-making, and rapid iteration, typical of roles within product-led growth teams or within a direct-to-consumer streaming environment. The "Full-Stack Execution" implies a need for versatility across different platforms.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio and relevant experience are paramount. A background in Human-Computer Interaction (HCI), Psychology, Design, or a related field would be beneficial.

Experience: Minimum of 2-5 years in a Product Design (UX/UI) role, with a demonstrable track record of impacting user journeys and conversion funnels.

Required Skills:

• Proven Product Design Experience: A strong portfolio showcasing impactful contributions to user journeys and conversion funnels.

• Content Discovery & Conversion Funnel Expertise: Experience or a solid understanding of optimizing these specific user flows.

• Multi-Platform Design: Proficient design skills across iOS, Android, and Web platforms.

• Figma Proficiency: Advanced skills in Figma for design and prototyping.

• Prototyping Skills: Ability to create interactive prototypes that effectively communicate design concepts and user flows.

• Agile Collaboration: Experience working within Agile or squad-based environments with Engineering and Data teams.

Preferred Skills:

• Experimental Mindset: Comfort with testing ideas and learning from results.

• Data-Informed Decision Making: Ability to leverage insights from dashboards to inform design solutions.

• User Behavior Analysis: Strong interest and ability to understand the underlying reasons for user actions.

• Balancing Speed and Quality: Ability to discern when to move quickly and when to focus on detailed execution.

• Effective Communication: Skills to clearly articulate design decisions and their value to stakeholders.

• Connected TV (CTV) Design Experience: Familiarity with designing for platforms like Apple TV, Roku.

• Motion Design Experience: Proficiency with tools like Lottie.

📝 Enhancement Note: The "Skills you'll need" section clearly outlines the core requirements, with "Other things we're looking for" providing crucial insights into the desired mindset and approach. The emphasis on a portfolio is critical for assessing practical application of skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Impactful User Journeys: Showcase specific projects where you've mapped, analyzed, and improved user journeys, demonstrating a clear understanding of user flow and potential friction points.

• Conversion Optimization Case Studies: Present examples of designs that directly led to measurable improvements in conversion rates (e.g., sign-ups, subscriptions, content views). Quantify the impact.

• Experimentation Design: Include examples of A/B or multivariate tests you've designed, explaining the hypothesis, the design variations, and the resulting learnings or impact.

• Multi-Platform Design Examples: Demonstrate your ability to design cohesive and effective experiences across different platforms (Mobile, Web, CTV).

• Figma & Prototyping Showcase: Highlight your proficiency in Figma by including interactive prototypes or detailed mockups that illustrate complex interactions.

Process Documentation:

• User Flow Diagrams: Provide examples of user flow diagrams created to analyze and optimize specific journeys.

• Wireframing & Low-Fidelity Prototypes: Showcase your ability to quickly iterate on concepts using low-fidelity tools for early-stage testing.

• Design System Contributions: If applicable, demonstrate how you've contributed to or utilized design systems, including reusable components.

📝 Enhancement Note: Given the role's focus on experimentation and optimization, the portfolio should heavily emphasize data-driven design decisions and measurable outcomes. Demonstrating an understanding of the "First Mile" and content discovery funnels will be key.

💵 Compensation & Benefits

Salary Range: As this is a fixed-term contract in London, a competitive salary would typically range from £50,000 to £75,000 per annum, depending on the candidate's experience and specific skills. For contract roles, this often translates to a daily or weekly rate.

Benefits:

• Fixed-Term Contract: A specific 12-month engagement.

• Hybrid Working Model: Flexibility to balance work from home and in the White City, London office.

• Access to ITVX Platform: Opportunity to directly influence and experience a major streaming service.

• Collaborative Team Environment: Work within a dynamic, cross-functional product group.

• Potential for Further Opportunities: While a fixed term, excellent performance could lead to future opportunities within ITV.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week. The hybrid model allows for some flexibility in structuring the work week, but active participation in team meetings and collaboration sessions will be necessary.

📝 Enhancement Note: For contract roles, salary is often negotiated based on daily rates. Researching typical contract rates for experienced Product Designers in London is recommended. Benefits are often more limited for contract positions compared to permanent roles, but the hybrid setup and direct impact on a high-profile product are significant draws.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Broadcasting, Streaming Services (ITVX). ITV is a major UK broadcaster with a significant digital streaming presence.

Company Size: ITV is a large, established media company with a global reach. This implies a structured environment with established processes, but also opportunities for significant impact within specific product teams.

Founded: ITV was established in 1955, signifying a long history in broadcasting. The ITVX platform represents its modern digital streaming initiative.

Team Structure:

• Streaming, Interactive & Data Division: This division houses the product teams responsible for ITVX.

• Product Groups: The designer will be part of a cross-functional "product group" or "squad," comprising Product Managers, Data Analysts, Engineers, and fellow Designers.

• Reporting: The role reports to the Head of Product Design.

Methodology:

• Test-and-Learn Approach: The team operates with a hypothesis-led, experimental mindset, prioritizing rapid iteration and data validation.

• Agile Development: Work is conducted within Agile frameworks, emphasizing collaboration, iterative delivery, and flexibility.

• Data-Informed Design: User behavior data and analytics are central to informing design decisions and prioritizing product development.

Company Website: https://www.itv.com/

📝 Enhancement Note: The company culture described emphasizes innovation within a traditional media giant, with a strong focus on digital transformation through ITVX. The blend of established brand and forward-thinking digital product development is a key characteristic.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced Product Designer (2-5 years), focusing on specialized areas like core experience optimization and growth. It's a hands-on design role with significant influence on product strategy through experimentation.

Reporting Structure: The designer will report to the Head of Product Design, working within a cross-functional product group. This structure allows for both direct mentorship and collaborative teamwork.

Operations Impact: The role has a direct impact on key business metrics such as user acquisition, activation, retention, and conversion rates for ITVX, a critical growth engine for ITV.

Growth Opportunities:

• Specialization in Growth Design: Develop deep expertise in designing for growth, experimentation, and behavioral economics within the streaming media landscape.

• Cross-Platform Design Mastery: Gain extensive experience designing for a variety of platforms (Mobile, Web, CTV) and contribute to a mature Design System.

• Data & Analytics Acumen: Enhance skills in interpreting user data and translating insights into design solutions.

• Potential for Future Roles: A successful 12-month contract could lead to opportunities for permanent positions or further contract extensions within ITV's growing digital division.

📝 Enhancement Note: While a fixed-term contract, the role offers significant opportunities for skill development in a high-growth area of the media industry. The experience gained in experimentation and data-informed design is highly transferable and valuable for future product design careers.

🌐 Work Environment

Office Type: Hybrid working model with a primary office location at White City, London. This suggests a modern office space designed for collaboration.

Office Location(s): White City, London. This area is a hub for media and creative industries.

Workspace Context:

• Collaborative Hub: The office likely serves as a central point for team collaboration, workshops, and brainstorming sessions.

• Technology & Tools: Access to standard design software (Figma) and potentially other collaboration and project management tools.

• Team Interaction: Opportunities to work closely with Product Managers, Data Analysts, and Engineers within the product group, fostering a dynamic and integrated work environment.

Work Schedule: The hybrid model allows for flexibility in managing work hours, but regular presence in the office will be required for collaborative activities. The nature of experimentation and product development may also require some flexibility to meet project deadlines.

📝 Enhancement Note: The hybrid model indicates a modern approach to work, balancing individual focus with team collaboration. The White City location places the designer within a vibrant creative ecosystem.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability for the role.

• Portfolio Presentation & Discussion: Expect to present selected projects from your portfolio, discussing your design process, rationale, and the impact of your work. Be prepared to articulate how you've tackled user journey optimization and conversion challenges.

• Skills-Based Interview: Questions will likely focus on your experience with Figma, prototyping, A/B testing, behavioral design, and Agile collaboration.

• Cross-Functional Team Interview: You may meet with Product Managers, Data Analysts, or Engineers to assess your collaboration style and ability to work within a squad.

• Final Interview: Potentially with the Head of Product Design or a senior leader to discuss strategic fit and overall experience.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the problem you solved, your role, your process, and the measurable outcomes of your designs. Quantify results wherever possible (e.g., "increased conversion by X%", "reduced drop-off by Y%").

• Showcase Experimentation: Include case studies of A/B tests or experiments you've designed and their results. Explain your hypothesis and learnings.

• Demonstrate Process: Walk through your design process, from research and ideation to wireframing, prototyping, and final UI. Highlight how you used data and user feedback.

• Highlight "First Mile" Experience: Emphasize any projects that involved optimizing user acquisition, onboarding, or initial discovery phases.

• Platform Versatility: Ensure your portfolio showcases work across different platforms (Mobile, Web, CTV if possible).

• Figma & Prototyping Skills: Make sure your interactive prototypes are polished and clearly demonstrate complex interactions.

Challenge Preparation:

• Hypothetical Design Challenge: Be prepared for a design challenge, potentially involving optimizing a specific user flow or proposing solutions for a given problem related to content discovery or conversion on a streaming platform.

• Data Interpretation: Practice interpreting basic data or analytics dashboards to inform your design decisions.

• Behavioral Design Application: Be ready to discuss how you would apply behavioral economics principles to a given scenario.

📝 Enhancement Note: The interview process is heavily weighted towards portfolio review and practical application of design skills in a growth and experimentation context. Candidates should prepare to "show and tell" their impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, and interactive prototyping. Advanced proficiency is required.

• Prototyping Tools: Figma's built-in capabilities are key, but familiarity with other prototyping tools might be beneficial.

• Design System: Experience working with or contributing to design systems.

Analytics & Reporting:

• Data Analysis Tools: While not directly designing them, understanding how to interpret data from tools used by Data Analysts (e.g., Google Analytics, Amplitude, Mixpanel, Tableau) is crucial. The role requires being "data-informed."

• Dashboards: Familiarity with interacting with and drawing insights from performance dashboards.

CRM & Automation: Not directly relevant to this design role, but understanding how user data flows and is managed within a broader ecosystem could be a plus.

📝 Enhancement Note: The emphasis on Figma and prototyping is clear. The need to be "data-informed" implies a strong reliance on the insights provided by the Data Analytics team, rather than direct manipulation of these tools.

👥 Team Culture & Values

Operations Values:

• Experimentation & Learning: A culture that embraces trying new things, learning from failures, and iterating quickly.

• Data-Driven Decision Making: Valuing insights derived from user data to guide product development and design choices.

• User-Centricity: A deep commitment to understanding user needs and motivations to create intuitive and valuable experiences.

• Collaboration & Communication: Strong emphasis on working effectively across disciplines (design, product, engineering, data) and communicating ideas clearly.

• Efficiency & Impact: A focus on delivering designs that drive measurable business outcomes and optimize user journeys.

Collaboration Style:

• Cross-Functional Integration: Designers are embedded within product groups, working daily with PMs, Engineers, and Data Analysts.

• Iterative Feedback Loops: Regular feedback sessions and design critiques are likely part of the process.

• Open Communication: Encouraging open dialogue to share ideas, challenges, and learnings.

📝 Enhancement Note: The team culture values a proactive, experimental, and collaborative approach to design, with a clear focus on driving business results through user experience improvements.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need for rapid experimentation can sometimes conflict with the desire for pixel-perfect, highly polished designs. Learning to prioritize and make trade-offs is key.

• Data Interpretation Complexity: Effectively translating complex user behavior data into actionable design insights requires strong analytical and critical thinking skills.

• Cross-Platform Consistency: Ensuring a cohesive and high-quality user experience across diverse platforms (Mobile, Web, CTV) presents ongoing design challenges.

• Evolving Streaming Landscape: Staying ahead of trends and user expectations in the competitive streaming market requires continuous learning and adaptation.

Learning & Development Opportunities:

• Growth Design Specialization: Deepen expertise in conversion rate optimization (CRO), user activation, and retention strategies.

• Behavioral Economics Application: Gain practical experience applying psychological principles to product design.

• Data Analytics Fundamentals: Enhance understanding of A/B testing methodologies and data analysis for product development.

• Platform Design Expertise: Become proficient in designing for the unique constraints and opportunities of CTV, mobile, and web platforms.

• Mentorship: Opportunity to learn from senior designers and product leaders within ITV.

📝 Enhancement Note: The role offers a chance to tackle complex challenges in a dynamic industry, with significant opportunities for professional growth in specialized areas of product design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to inform a design decision that significantly improved a user journey."

• "How would you approach designing for user acquisition on a streaming platform like ITVX?"

• "Walk me through your process for designing and running an A/B test for a new feature."

• "How do you balance the need for rapid experimentation with maintaining design quality and consistency?"

• "What are the key differences in designing for Mobile, Web, and Connected TV, and how do you ensure a cohesive experience?"

• "Can you give an example of how you've applied principles of behavioral economics in your design work?" Company & Culture Questions:

• "What excites you about working on ITVX and its 'Core Experience'?"

• "How do you approach collaboration within a cross-functional 'squad' or Agile team?"

• "How do you measure the success of your design work beyond just user satisfaction?"

• "What are your thoughts on ITV's current streaming offering and potential areas for improvement?" Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the problem, your role, your process (emphasizing hypothesis and data), the solution, and the measured impact.

• Quantify Everything: Use numbers and data to demonstrate the success of your designs.

• Show, Don't Just Tell: Use visual aids effectively, including interactive prototypes and clear user flow diagrams.

• Be Prepared for Deep Dives: Anticipate detailed questions about your decision-making process for each project.

• Highlight Relevant Skills: Specifically draw attention to projects that showcase your experience with conversion funnels, content discovery, experimentation, and multi-platform design.

📝 Enhancement Note: Candidates should prepare to articulate their design philosophy through the lens of growth, experimentation, and data-informed decision-making, with a strong emphasis on quantifiable results.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the Oracle Cloud portal.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating experience with user journey optimization, conversion funnels, A/B testing, and multi-platform design (Mobile, Web, CTV). Prioritize case studies with measurable impact.

• Resume Optimization: Ensure your resume clearly articulates your experience in Product Design, UX/UI, Figma, prototyping, and Agile environments. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, your approach to experimentation, and how you use data. Prepare to present 2-3 key portfolio pieces that align with the role's focus on core experience and growth.

• Company Research: Familiarize yourself with ITVX, its target audience, and its position in the streaming market. Understand ITV's broader brand and digital strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. Details such as salary ranges are estimates. All information should be verified directly with ITV during the application and interview process.