Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Baba

Location: New York City, New York, United States

Job Type: Full-Time

Category: Product Design / Health-tech Operations

Date Posted: May 15, 2026

Experience Level: Mid-Senior Level (5-10 years inferred)

Remote Status: On-site

🚀 Role Summary

• Design and develop intuitive, AI-driven, and data-rich dashboards for patients, nurses, and care teams, focusing on complex healthcare workflows and information architecture.

• Drive the end-to-end product design process for a critical health-tech platform, from conceptualization to execution, ensuring seamless user experiences across diverse user segments.

• Collaborate closely with founders and engineering teams in a fast-paced, early-stage environment, balancing usability, regulatory requirements, and technical constraints.

• Create adjacent design assets, including web pages and marketing materials, to support business objectives and enhance brand presence.

📝 Enhancement Note: While the title is "Product Designer," the responsibilities of designing "data-rich dashboards" and "healthcare workflows" for both patients and providers, along with the emphasis on "systems thinking" and "information-dense dashboards," strongly suggest a focus on operational efficiency and data utilization within the healthcare domain. This role will likely involve close collaboration with operations teams to ensure the platform effectively supports their daily tasks and improves patient care coordination. The "Health-tech Operations" category is added to reflect this operational aspect.

📈 Primary Responsibilities

• Conceptualize, design, and prototype intricate, information-dense dashboards tailored for both patient and provider end-users, optimizing for clarity and actionable insights.

• Develop intuitive user flows, wireframes, and high-fidelity mockups for complex healthcare workflows, ensuring ease of use and regulatory compliance.

• Collaborate intensely with engineering and product leadership to rapidly ship features, conduct user testing, and implement iterative design improvements.

• Strategize and execute design solutions that effectively balance user needs, stringent regulatory frameworks (e.g., HIPAA), and technical limitations inherent in health-tech.

• Design and produce supporting visual assets for marketing campaigns, landing pages, and other business-critical touchpoints to enhance brand visibility and user acquisition.

📝 Enhancement Note: The original description highlights designing "information-dense dashboards" and "healthcare workflows" which are core to operational efficiency in health-tech. This implies a deep dive into how users (patients, nurses, care coordinators) interact with data to perform their jobs, manage patient care, and coordinate services. The responsibility to "design adjacent touchpoints" also suggests a need to consider the broader user journey beyond the core platform.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field; or equivalent practical experience.

Experience: Minimum of 5-10 years of progressive experience in full-stack product design, with a strong emphasis on B2B SaaS, health-tech, or data-intensive product environments.

Required Skills:

• Proven expertise in full-stack product design, encompassing UX research, information architecture, wireframing, prototyping, and UI design.

• Demonstrated experience in designing complex dashboards and workflow-oriented applications, preferably within regulated industries.

• Strong UX/UI execution capabilities with a keen eye for detail and a deep understanding of user-centered design principles.

• Ability to design effectively within tight constraints, including technical limitations, regulatory requirements (e.g., HIPAA), and rapid development timelines.

Preferred Skills:

• Experience working with AI-driven features and data visualization techniques.

• Familiarity with health-tech specific design challenges and compliance standards.

• Experience in an early-stage startup environment, demonstrating agility and a proactive approach to problem-solving.

• Proficiency in design tools such as Figma, Sketch, Adobe Creative Suite, or similar.

• Strong understanding of front-end development principles to facilitate effective collaboration with engineers.

📝 Enhancement Note: The "Who You Are" section mentions specific companies like Mercury, Anthropic, Stripe, Ramp, Notion, Clay, Palantir, Commure, Abridge, Carbon Health, Forward, Ro, Cityblock. This implies a preference for candidates who have experience in product-led organizations with strong system design capabilities and a focus on data or complex workflows, common in fintech, enterprise SaaS, and health-tech. The "5-10 years" experience level is inferred from "Senior designer comfortable as a team of one."

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive case studies demonstrating end-to-end product design ownership, ideally for complex dashboards or workflow-driven applications.

• Highlight projects that involved designing for multiple user types with distinct needs and goals, such as patients and healthcare providers.

• Include examples of how you navigated technical, regulatory, or business constraints to deliver effective design solutions.

• Present evidence of your systems thinking approach, illustrating how you simplified complexity and designed scalable solutions.

Process Documentation:

• Detail your design process, from initial problem definition and user research to iterative prototyping, usability testing, and final implementation.

• Illustrate your methods for collaborating with engineering and product teams to ensure efficient development cycles and successful product launches.

• Provide examples of how you gathered and incorporated feedback to refine designs and improve user experience and operational efficiency.

📝 Enhancement Note: Given the role's focus on designing "from the ground up" and handling "information-dense dashboards" and "healthcare workflows," a robust portfolio is crucial. It needs to clearly articulate the candidate's process for tackling complex problems, managing multiple user needs, and integrating data effectively. The emphasis on "systems thinking" and "designing within tight constraints" means the portfolio should showcase strategic problem-solving and detailed execution.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Product Designer in New York City with 5-10 years of experience in health-tech or B2B SaaS, the estimated salary range is $140,000 - $190,000 annually. This estimate accounts for the high cost of living in NYC and the specialized nature of designing for complex, regulated systems.

Benefits:

• Comprehensive Medical, Dental, and Vision insurance coverage.

• 401k retirement savings plan.

• Flexible Paid Time Off (PTO) policy.

• Daily complimentary lunch and dinner provided in the office.

• Relocation support for candidates moving to the New York City area.

Working Hours: Standard full-time hours, typically around 40 hours per week, with flexibility expected in an early-stage startup environment to meet project deadlines and evolving business needs.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for a Senior Product Designer in a high-cost-of-living area like New York City, with a specialization in health-tech/B2B SaaS. The provided benefits are directly from the job description. The working hours are inferred from the "Full-Time" employment type and the startup environment context.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health-tech, focusing on elder care coordination and patient advocacy services.

Company Size: Early-stage startup (inferred from investor list and team composition).

Founded: Not specified, but investor funding suggests a relatively recent founding date, likely within the last 5-10 years.

Team Structure:

• The design team currently consists of one senior designer, reporting directly to the founder or a senior product lead.

• This role is positioned as the primary design authority, working closely with a small, agile engineering and product team.

Methodology:

• Data-driven product development with a strong emphasis on user feedback and iterative design.

• Agile development methodologies are likely employed, prioritizing rapid prototyping and deployment.

• Focus on building scalable, AI-driven solutions to address complex healthcare challenges.

Company Website: https://callbaba.com

📝 Enhancement Note: Baba is positioned as a mission-driven company aiming to revolutionize healthcare for older adults. The investor base and team backgrounds (founders, ex-Stripe, Palantir) suggest a high-caliber, ambitious team focused on building robust, scalable technology solutions. The culture is likely fast-paced, collaborative, and entrepreneurial.

📈 Career & Growth Analysis

Operations Career Level: This role is for a Senior Product Designer, acting as the sole design expert within the company. It offers significant autonomy and the opportunity to shape the foundational design of a critical platform.

Reporting Structure: The Product Designer will report directly to a founder or senior product leader, providing a direct line of communication and influence.

Operations Impact: The design decisions made in this role will have a profound impact on the usability and effectiveness of Baba's platform, directly influencing patient care coordination, operational efficiency for advocates, and overall user satisfaction. The design will be instrumental in translating complex healthcare needs into intuitive digital experiences.

Growth Opportunities:

• Opportunity to build and lead the design function as the company scales, potentially growing into a Head of Design or Design Lead role.

• Deep dive into the health-tech industry, gaining specialized knowledge in patient advocacy, regulatory compliance, and AI-driven healthcare solutions.

• Direct exposure to entrepreneurial challenges and strategic decision-making within an early-stage, venture-backed startup.

• Potential for significant impact and equity growth as the company achieves its mission.

📝 Enhancement Note: This role offers a unique opportunity for a senior designer to have a foundational impact. The growth path is less about climbing a traditional corporate ladder and more about building a function from scratch and growing with the company, potentially into leadership. The "operations impact" is significant as design directly enables efficient care coordination.

🌐 Work Environment

Office Type: Baba operates within an office environment that provides a collaborative workspace. The "Free lunch & dinner in office" benefit suggests a culture where team members often work and socialize together.

Office Location(s): New York City, New York.

Workspace Context:

• A fast-paced, dynamic startup setting that encourages rapid iteration and problem-solving.

• Direct collaboration with founders and engineers, fostering a close-knit team environment.

• Access to modern design tools and technologies necessary for building complex digital products.

• An environment that values independent decision-making and entrepreneurial spirit.

Work Schedule: While a standard full-time schedule is expected, the startup nature of Baba implies a degree of flexibility and potential for extended hours during critical development phases. The on-site requirement suggests a preference for in-person collaboration and team synergy.

📝 Enhancement Note: The on-site requirement in NYC, coupled with provided meals, indicates a strong emphasis on in-person collaboration and team building, typical of early-stage startups aiming for rapid development and strong cultural cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and portfolio review to assess experience, skills, and alignment with the role's requirements, particularly focusing on dashboard/workflow design and systems thinking.

• Design Challenge/Case Study: Candidates may be asked to present a detailed case study from their portfolio, focusing on a complex problem they solved, their design process, and the impact of their solution. Alternatively, a take-home design exercise related to Baba's domain might be assigned.

• Founder/Team Interviews: In-depth discussions with founders and key team members to evaluate design rationale, problem-solving approach, collaboration style, and cultural fit within the entrepreneurial environment. Expect questions about how you balance usability, regulation, and technical constraints.

• Final Interview: Potential final round with leadership to discuss strategic vision, long-term impact, and compensation.

Portfolio Review Tips:

• Curate your portfolio to prominently feature 2-3 strong case studies that highlight your experience with complex dashboards, workflow design, and systems thinking.

• For each case study, clearly articulate the problem, your role, your design process, the constraints you faced (technical, regulatory), and the measurable impact of your solutions.

• Be prepared to walk through your design decisions, explaining the rationale behind your choices and how you iterated based on feedback or constraints.

• Showcase your ability to design for multiple user types and your understanding of information architecture and data visualization.

Challenge Preparation:

• If a design challenge is given, focus on understanding the core problem and user needs before jumping into solutions.

• Structure your approach logically, outlining your assumptions, research methods, design decisions, and potential next steps.

• Emphasize how your solution addresses the specific constraints mentioned (e.g., regulatory, technical, data density).

• Be ready to articulate your design rationale clearly and concisely, demonstrating your ability to communicate effectively with technical and non-technical stakeholders.

📝 Enhancement Note: The emphasis on "designing from the ground up" and handling "information-dense dashboards" and "healthcare workflows" means interviewers will be looking for strategic thinkers who can not only execute visually but also deeply understand user needs and operational requirements. The portfolio review will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, or similar advanced design and prototyping tools.

• User Research & Testing: Tools for conducting user interviews, usability testing, and gathering feedback (e.g., UserTesting.com, Lookback, Maze).

• Collaboration & Project Management: Tools like Jira, Asana, Trello, or Notion for tracking design tasks and collaborating with engineering and product teams.

Analytics & Reporting:

• Experience with analytics platforms like Google Analytics, Amplitude, Mixpanel, or Pendo to understand user behavior and inform design decisions.

CRM & Automation:

• While not directly a design tool, understanding how CRM systems (like Salesforce) or workflow automation tools function can inform the design of integrated experiences.

📝 Enhancement Note: The role requires a "Product Designer" in a tech-forward startup, implying proficiency in modern design tools. The nature of designing "data-rich dashboards" and "healthcare workflows" suggests a need for strong UX/UI skills and potentially exposure to data analytics to inform design. Proficiency in Figma is a strong expectation.

👥 Team Culture & Values

Operations Values:

• Mission-Driven Impact: A strong commitment to improving the lives of older adults through innovative healthcare solutions.

• User-Centricity: Deep empathy for users (patients, caregivers, advocates) and a dedication to building intuitive, helpful products.

• Agility & Speed: A culture that embraces rapid iteration, quick decision-making, and adaptability in a fast-paced startup environment.

• Data-Informed Decisions: Utilizing data and user insights to guide product development and design choices.

• Excellence & Ownership: A drive for high-quality work, taking ownership of challenges, and a proactive approach to problem-solving.

Collaboration Style:

• Highly collaborative, with designers working hand-in-hand with founders, engineers, and product managers.

• Open communication and transparent feedback loops are essential for rapid iteration.

• A culture that encourages cross-functional learning and shared problem-solving.

📝 Enhancement Note: Baba's mission to "rebuild healthcare for older adults" suggests a strong underlying value system focused on empathy, care, and making a tangible difference. The team's background from top tech companies implies a culture of high performance, innovation, and a structured approach to problem-solving, even in an agile setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Tackling the inherent complexity of healthcare systems, regulatory requirements, and diverse user needs within a single platform.

• Balancing Multiple Stakeholders: Designing for patients whose needs may differ significantly from those of their care providers or advocates, all within the same interface.

• Early-Stage Ambiguity: Navigating an environment with evolving priorities and limited established processes, requiring adaptability and proactive problem-solving.

• Data Visualization: Effectively representing complex and sensitive health data in a clear, actionable, and compliant manner.

Learning & Development Opportunities:

• Grow into a leadership role within the design function, shaping its future as the company expands.

• Gain deep expertise in the health-tech sector, understanding its unique challenges and opportunities.

• Develop strong skills in designing for regulated industries and AI-driven applications.

• Benefit from mentorship and collaboration with experienced founders and engineers from top tech backgrounds.

📝 Enhancement Note: The challenges are directly tied to the nature of the product (complex health-tech) and the company stage (early-stage startup). The growth opportunities are significant for a driven designer looking to make a substantial impact and advance their career in a high-growth sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex dashboard for multiple user types with conflicting needs. How did you approach it, and what was the outcome?" (Focus on process, user segmentation, and problem-solving.)

• "How do you balance user usability with strict regulatory constraints (e.g., HIPAA, FDA) in your designs?" (Assess understanding of compliance and pragmatic design.)

• "Walk us through a project where you had to design for significant technical limitations or constraints. How did you adapt your design?" (Demonstrate flexibility and problem-solving within boundaries.)

Company & Culture Questions:

• "Why are you interested in Baba's mission to improve healthcare for older adults?" (Gauge alignment with company values and passion for the problem space.)

• "What excites you about working in an early-stage startup environment, and what are your expectations regarding pace and autonomy?" (Assess cultural fit and entrepreneurial mindset.)

Portfolio Presentation Strategy:

• Storytelling: Structure your case studies as compelling narratives, highlighting the problem, your journey, and the impact.

• Process Clarity: Clearly articulate your design process, emphasizing research, ideation, iteration, and collaboration.

• Constraint Management: Explicitly discuss how you addressed technical, regulatory, or business constraints in your projects.

• Data & Impact: Quantify the impact of your designs whenever possible, using metrics related to user engagement, efficiency, or satisfaction.

• Conciseness: Be prepared to present your most relevant work efficiently, focusing on the details that best showcase your skills for this role.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, deep understanding of UX principles applied to complex domains, and an entrepreneurial spirit. Case studies in the portfolio should be tailored to showcase experience with data-heavy applications and regulated environments.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight experience relevant to B2B SaaS, health-tech, dashboard design, workflow optimization, and systems thinking. Quantify achievements where possible.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best demonstrate your ability to design complex, data-rich interfaces and navigate challenging constraints. Ensure your portfolio clearly outlines your process and impact.

• Prepare Your Narrative: Be ready to articulate your design rationale, your approach to problem-solving, and your passion for Baba's mission during interviews. Practice presenting your portfolio case studies.

• Research Baba: Understand their mission, target audience, and the challenges they aim to solve in elder care. Consider how your design skills can directly contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, especially salary estimations and specific role expectations, should be verified directly with the hiring organization before making application decisions.