Performance Marketing Designer

📍 Job Overview

Job Title: Performance Marketing Designer

Company: Floowi (Client: AI-Native Marketing Company)

Location: 100% Remote (LATAM only)

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-05

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and produce high-impact static and short-form video advertisements specifically for paid social media campaigns.

• Specialize in creating conversion-focused creatives for major platforms like Meta (Facebook/Instagram) and TikTok, aligning with performance marketing objectives.

• Translate AI-generated creative concepts into polished, production-ready assets that drive engagement and conversions for DTC/consumer brands.

• Collaborate closely with a remote team using a proprietary internal platform to ensure efficient workflow and project delivery.

• Maintain a strong understanding of what drives ad performance in paid social, with a focus on U.S. and European market aesthetics and consumer behavior.

📝 Enhancement Note: While the title is "Performance Marketing Designer," the core responsibilities and required skills point towards a specialized role within marketing operations focused on the execution and optimization of creative assets for paid media channels, rather than broader strategic marketing design. The emphasis on conversion, specific platforms (Meta, TikTok), and tools (Canva, CapCut) highlights a hands-on, results-driven design function.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-performing static and short-form video advertisements for paid social media campaigns.

• Execute creative development for Meta (Facebook, Instagram) and TikTok advertising platforms, ensuring assets meet platform specifications and performance goals.

• Transform AI-generated creative concepts and prompts into visually appealing, compelling, and conversion-oriented marketing assets.

• Utilize Canva and CapCut proficiently to create and edit engaging image and video creatives at scale.

• Actively participate in a collaborative remote team environment, leveraging internal platforms for communication, feedback, and project management.

• Deliver high-quality creative work within fast turnaround times, essential for a high-growth, performance-driven marketing environment.

• Analyze creative performance feedback to iterate and optimize future ad designs for improved conversion rates.

📝 Enhancement Note: The responsibilities clearly indicate a need for practical design execution rather than high-level art direction. The emphasis on "production-ready assets" and "fast turnaround times" suggests a need for efficient workflow management and a strong understanding of performance marketing KPIs.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: 2–3+ years of dedicated experience in creating performance marketing creatives or paid social advertising assets, with a demonstrable portfolio showcasing live campaign work.

Required Skills:

• Proven ability to design and produce high-converting static and short-form video ads for paid social channels.

• Strong proficiency in Canva for rapid asset creation and iteration.

• Advanced skills in CapCut for efficient short-form video editing and production.

• Deep understanding of best practices and creative requirements for Meta (Facebook/Instagram) Ads and TikTok Ads.

• Demonstrated experience in creating creatives for Direct-to-Consumer (DTC) or consumer brands targeting U.S. or European audiences.

• Ability to translate and refine AI-generated creative concepts into polished, production-ready assets.

• Working proficiency in English (C1+) for seamless internal communication and collaboration.

• A robust portfolio that clearly showcases authored, live-campaign performance results. Preferred Skills:

• Experience with Figma for collaborative design workflows and asset management.

• Familiarity with AI-assisted creative workflows and tools beyond concept generation.

• Understanding of conversion optimization principles as they apply to creative asset design.

• Experience with A/B testing creative variations.

📝 Enhancement Note: The requirement for specific tools like Canva and CapCut, coupled with the emphasis on paid social platforms and conversion-driven design, positions this as a specialized creative execution role within a performance marketing function. The "2-3+" years of experience suggests a need for candidates who can hit the ground running with minimal supervision on creative production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of work demonstrating successful paid social ad creatives (static and video) for platforms like Meta and TikTok.

• Case studies or examples detailing the creative process from concept (including AI-generated ideas) to final production-ready asset.

• Evidence of how your designs contributed to specific performance metrics (e.g., CTR, CVR, CPA), ideally with quantifiable results.

• Examples of creatives developed for DTC or consumer brands targeting U.S. or European markets.

• Demonstrations of proficiency in Canva and CapCut, showcasing the range and quality of assets produced. Process Documentation:

• Ability to articulate your creative process for developing performance-based ad assets, from brief to execution.

• Understanding of workflow management within a remote team structure, especially when collaborating via proprietary platforms.

• Familiarity with iterative design processes driven by performance data and A/B testing feedback.

📝 Enhancement Note: The portfolio is critical for this role, acting as the primary evidence of a candidate's ability to deliver tangible performance results through design. The emphasis is on proven effectiveness in paid social, not just aesthetic quality.

💵 Compensation & Benefits

Salary Range:

Given the remote nature, U.S. client, and LATAM talent pool, a competitive salary range for a mid-level Performance Marketing Designer with 2-3+ years of experience, specializing in Canva/CapCut for paid social, in LATAM markets can be estimated between $30,000 - $50,000 USD annually. This range is based on industry benchmarks for remote creative roles serving U.S. clients from Latin America, considering the demand for specialized skills in performance creative production. The exact compensation will depend on the candidate's specific experience, skill set, and negotiation.

Benefits:

• Competitive salary paid in USD.

• Fully remote work flexibility, allowing you to work from anywhere within LATAM.

• Opportunity to work with innovative AI-powered marketing technology.

• Exposure to U.S. and European market advertising strategies.

Working Hours: Full-time, aligned with U.S. time zones. This typically means approximately 40 hours per week, with potential for flexibility but requiring availability during core business hours for collaboration.

📝 Enhancement Note: The salary estimate is based on industry data for remote roles servicing U.S. clients from LATAM, factoring in the specific skills (Canva, CapCut, paid social) and experience level. The "aligned with US time zone" requirement is crucial for collaboration and may necessitate adjusted daily schedules depending on the specific U.S. time zone the client operates within.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing Technology (MarTech) / Talent Solutions. Floowi itself is a talent solutions provider, connecting LATAM professionals with U.S. companies. Its client is an AI-native marketing company.

Company Size: Floowi's client is described as an "AI-native marketing company" that partners with "growing consumer brands." This suggests a dynamic, fast-paced startup or scale-up environment. Floowi, as a talent provider, likely operates with a lean, remote-first structure.

Founded: Floowi's client is "AI-native," implying a modern, technology-forward approach.

Team Structure:

• The role is within the client company, not Floowi. The client's team likely consists of performance marketers, creative specialists, and potentially AI specialists.

• Collaboration will occur through a "proprietary internal platform," suggesting a structured, digital-first approach to team interaction and project management.

• The structure is designed for remote collaboration, emphasizing asynchronous and efficient communication. Methodology:

• Data-Driven Creatives: The core methodology revolves around creating ads that perform. This means designs are informed by data, A/B testing, and conversion metrics.

• AI Integration: Leveraging AI for creative concepts is a foundational element, requiring designers to work with and refine AI outputs.

• Agile Production: The need for fast turnaround times and high-quality output in a high-growth environment points to agile or lean production methodologies.

Company Website: https://floowitalent.com/ (Floowi's website) - The client's website is not directly provided but is an "AI-native marketing company."

📝 Enhancement Note: The context provided is for Floowi's client, which is an AI-powered marketing company. This implies a culture that values innovation, data, and efficiency. The role is positioned to directly impact the client's growth by optimizing their paid advertising creative output.

📈 Career & Growth Analysis

Operations Career Level: This role sits at the intersection of Creative Operations and Performance Marketing. It's a mid-level execution role focused on producing high-volume, high-performance creative assets. It requires a blend of design skills and a strong understanding of paid media effectiveness.

Reporting Structure: The candidate will likely report to a Creative Lead, Performance Marketing Manager, or a similar role within the client company. Collaboration will be cross-functional with performance marketing teams.

Operations Impact: The Performance Marketing Designer's work directly impacts the client's revenue by creating ads that drive customer acquisition and sales. Their ability to produce effective creatives at scale is crucial for the client's growth trajectory and ROI on ad spend.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative for specific platforms (Meta, TikTok) and emerging AI creative tools.

• Analytics Integration: Develop stronger skills in analyzing creative performance data to inform design decisions and A/B testing strategies.

• Creative Strategy: Progress towards roles involving more strategic input on creative direction, campaign conceptualization, and testing frameworks.

• Leadership: Potential to lead creative production efforts for specific campaigns or client accounts as the company scales.

• Tool Proficiency: Become an expert in advanced features of Canva, CapCut, and potentially other emerging creative AI tools.

📝 Enhancement Note: This role offers a clear path for growth within performance creative operations. The emphasis is on developing highly practical, in-demand skills that directly contribute to measurable business outcomes, making it an attractive position for designers focused on impact and specialization.

🌐 Work Environment

Office Type: This is a 100% remote position. The "office" is wherever the candidate chooses to work within LATAM.

Office Location(s): Remote within Latin America. The client operates on U.S. time zones.

Workspace Context:

• Remote-First Collaboration: The environment is built for remote work, utilizing digital tools for communication and project management.

• Technology Focus: Access to cloud-based design tools (Canva, CapCut) and potentially internal proprietary platforms for workflow.

• Cross-functional Interaction: Regular collaboration with performance marketing managers and potentially other creative team members to align on campaign goals and creative direction.

Work Schedule: Full-time, aligning with U.S. time zones. This means candidates must be available to work during typical U.S. business hours, which could require adjustments to their local daily schedule. The exact hours will be clarified during the interview process.

📝 Enhancement Note: The remote-first nature requires self-discipline and strong communication skills. Alignment with U.S. time zones is a critical factor for candidates to consider regarding work-life balance and daily scheduling.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and portfolio to assess basic qualifications, tool proficiency, and relevant experience.

• Skills Assessment/Creative Challenge: Candidates may be asked to complete a design task simulating a real-world scenario (e.g., creating a set of ad variations based on an AI concept for a specific platform).

• Technical Interview: Discussion focused on proficiency with Canva, CapCut, understanding of paid social best practices, and experience with DTC/consumer brands.

• Cultural Fit/Team Interview: Conversation to assess English proficiency, collaboration style, adaptability to a fast-paced remote environment, and alignment with the client's innovative culture.

• Final Interview: Potentially with a senior leader to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Highlight Performance: Clearly showcase ads that drove measurable results. Quantify impact whenever possible (e.g., "Increased CTR by X%," "Achieved Y ROAS").

• Showcase Tool Proficiency: Include examples that demonstrate mastery of Canva and CapCut, highlighting creative outputs that might be challenging for less experienced users.

• Demonstrate Platform Understanding: Ensure examples clearly reflect an understanding of Meta and TikTok creative best practices.

• Detail the Process: Briefly explain your thought process, how you translated AI concepts, and any iteration based on feedback or data.

• Target Audience Focus: Emphasize how your designs catered to U.S./European consumer audiences.

Challenge Preparation:

• Be ready to demonstrate your workflow in Canva and CapCut under timed conditions.

• Practice articulating your design choices and their expected impact on conversion metrics.

• Prepare to discuss how you would iterate on a given AI creative concept to maximize performance.

• Be ready to discuss your experience with DTC marketing and the specific nuances of advertising to U.S. and European consumers.

📝 Enhancement Note: The interview process will heavily weigh practical design skills and demonstrable performance impact. The portfolio and any creative challenges are paramount. Strong English communication is essential throughout.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: Essential for rapid creation and iteration of static and simple video ad assets. Proficiency expected for creating polished, production-ready graphics and basic animations.

• CapCut: Critical for editing and producing high-quality short-form video ads efficiently. Understanding of mobile video editing nuances and platform-specific features is key.

Analytics & Reporting:

• While not a primary design tool, understanding how to interpret basic ad performance metrics (CTR, CPC, CVR, ROAS) is crucial for informing design decisions and iterating on creatives. CRM & Automation:

• The client uses a "proprietary internal platform" for collaboration, which will be a key tool for project management and team interaction. Familiarity with such platforms and general cloud-based collaboration tools is beneficial. Other Potential Tools:

• Figma: Preferred for collaborative design workflows, asset organization, and potentially more complex prototyping or animation.

• AI Creative Tools: Familiarity with AI tools for generating ad concepts or initial creative assets.

📝 Enhancement Note: Proficiency in Canva and CapCut is non-negotiable. These are the core production tools for this role. Experience with Figma is a significant advantage, indicating a broader understanding of design workflows and collaboration.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong focus on data, results, and measurable impact is paramount. Designs are not just aesthetically pleasing but must drive conversions.

• Efficiency & Speed: The ability to produce high-quality work quickly is essential in a high-growth, high-volume environment.

• Adaptability & Iteration: Willingness to learn, adapt to new AI tools and trends, and iterate designs based on performance data.

• Collaboration: Effective communication and teamwork within a remote setting are vital for success.

• Innovation: Embracing new technologies like AI to enhance creative output and marketing strategies.

Collaboration Style:

• Remote & Digital: Collaboration primarily occurs through digital platforms, requiring clear, concise written and verbal communication.

• Feedback-Driven: Openness to receiving and incorporating feedback from performance marketers and team leads to optimize creative performance.

• Asynchronous Communication: While alignment with U.S. time zones is required, expect a significant portion of communication to be asynchronous, necessitating detailed and clear documentation of requests and feedback.

📝 Enhancement Note: The culture is likely fast-paced, results-driven, and technology-forward. Candidates should be comfortable working independently, communicating effectively remotely, and prioritizing data-backed decision-making in their creative process.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently producing high-quality, conversion-focused creatives at a rapid pace.

• AI Output Refinement: Effectively translating potentially raw or abstract AI-generated concepts into polished, effective marketing assets.

• Platform Nuances: Staying current with the ever-evolving best practices and algorithms for Meta and TikTok ads.

• Remote Collaboration: Maintaining strong communication and alignment with a distributed team across different time zones.

• Performance Pressure: Directly contributing to revenue goals means creatives must perform, requiring a constant focus on optimization and results.

Learning & Development Opportunities:

• Advanced Platform Skills: Mastering advanced features within Canva and CapCut for more sophisticated video editing and animation.

• Performance Analytics: Deepening understanding of paid media metrics and A/B testing methodologies to inform design strategy.

• AI Creative Exploration: Gaining hands-on experience with emerging AI tools for creative generation and workflow enhancement.

• DTC/Consumer Market Insights: Developing a deeper understanding of consumer psychology and market trends in the U.S. and European markets.

• Creative Strategy Input: Opportunity to contribute more significantly to campaign strategy and creative concept development.

📝 Enhancement Note: This role offers significant opportunities for skill development in a high-demand area of digital marketing. The challenges are directly linked to growth, pushing candidates to become highly efficient and effective performance creative specialists.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking an AI-generated creative concept and turning it into a high-performing ad for Meta or TikTok."

• "How do you approach A/B testing creative elements in paid social campaigns, and what metrics do you prioritize?"

• "Walk us through a successful paid social campaign where your creative work was a key driver of performance. What was your role, and what were the results?"

• "How do you stay updated on the latest creative trends and best practices for platforms like TikTok and Instagram Reels?"

• "What are the key differences in creative strategy when designing for U.S. versus European audiences?" Company & Culture Questions:

• "What interests you about working for an AI-native marketing company?"

• "How do you approach collaboration in a fully remote, asynchronous environment?"

• "Describe your experience working with internal proprietary platforms for project management."

• "How do you handle tight deadlines and high-volume creative production?"

• "What does 'conversion-focused design' mean to you?" Portfolio Presentation Strategy:

• Focus on Impact: Lead with your strongest performing pieces. Use clear visuals and concise descriptions that highlight the results achieved.

• Showcase Tool Versatility: Demonstrate your proficiency in Canva and CapCut by showing a range of outputs, from simple static ads to dynamic short videos.

• Explain the 'Why': For each piece, briefly explain the objective, the target audience, your creative rationale, and how it was optimized for the specific platform (Meta/TikTok).

• Address AI Integration: If applicable, show how you worked with AI-generated concepts and what value you added.

• Be Prepared for Live Edits: Have your tools readily accessible in case they ask you to demonstrate a quick edit or concept on the spot.

📝 Enhancement Note: Interviewers will be looking for a combination of technical design skills, a strategic understanding of performance marketing, strong communication abilities in English, and adaptability to a remote, AI-driven environment.

📌 Application Steps

To apply for this Performance Marketing Designer position:

• Submit your application through the provided link on Floowi's Teamtailor platform.

• Portfolio Customization: Ensure your portfolio prominently features examples of paid social creatives for Meta and TikTok, highlighting performance metrics and your proficiency with Canva and CapCut. Tailor your portfolio to showcase work relevant to DTC/consumer brands targeting U.S./European markets.

• Resume Optimization: Update your resume to emphasize keywords such as "Performance Marketing," "Paid Social," "Canva," "CapCut," "Meta Ads," "TikTok Ads," "Conversion Optimization," "DTC Marketing," and "Remote." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your creative process, your understanding of performance metrics, and your experience with AI-assisted workflows. Prepare to discuss your portfolio and potentially complete a design challenge.

• Company Research: Familiarize yourself with Floowi's mission and the concept of remote talent solutions. Understand the client's focus on AI-native marketing and the importance of performance-driven creative.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.