Performance Marketing Creative Designer - Breakout

📍 Job Overview

Job Title: Performance Marketing Creative Designer - Breakout

Company: Kraken

Location: United States

Job Type: FULL_TIME

Category: Marketing / Creative & Design / Performance Marketing

Date Posted: April 28, 2026

Experience Level: Mid-Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Own the end-to-end creative production lifecycle for all performance marketing channels, encompassing video, static, and motion assets.

• Develop, edit, and produce a high volume of performance marketing creatives monthly (30+), meticulously tailored to specific platforms, audiences, and international markets, emphasizing both velocity and quality.

• Collaborate closely with Performance Marketing, Brand, Content, and regional teams to rapidly transform ideas and test concepts into shipped assets.

• Leverage cutting-edge AI creative tools (e.g., Veo 3, Runway, Pika, Midjourney, Sora, ElevenLabs) as an integral part of the daily workflow.

• Design static and motion ad creatives that demonstrably perform across key platforms like Meta, TikTok, Reddit, YouTube, and CTV.

📝 Enhancement Note: This role is situated within Breakout, a rapidly scaling crypto prop trading firm backed by Kraken. The core focus is on performance marketing creative production, with a strong emphasis on AI-driven workflows and data-informed iteration. The "Breakout" designation suggests a focus on rapid growth and experimentation within the performance marketing space.

📈 Primary Responsibilities

• Spearhead end-to-end creative asset production for all Breakout performance marketing channels, including video, static, motion, carousel, display, and CTV formats.

• Produce and iterate on a minimum of 30 performance marketing creatives per month, ensuring alignment with platform-specific requirements, target audience nuances, and multi-market localisation needs.

• Foster seamless collaboration with Performance Marketing, Brand, Content, and regional teams to accelerate the ideation, development, and deployment of creative assets.

• Engage directly with Kraken's Payward performance marketing team to exchange creative insights, leverage learnings from their extensive testing, and integrate AI-native workflows.

• Integrate and champion AI creative tools (e.g., Veo 3, Runway, Pika, Midjourney, Sora, ElevenLabs, Synthesia) as foundational elements of the creative production process.

• Design and deliver high-performing static and motion ad creatives, including Meta carousels, TikTok hooks, Reddit static units, YouTube pre-rolls, display banners, and CTV spots.

• Develop and implement scalable templates, style systems, and localisation workflows to enhance production efficiency, speed, and consistency across diverse markets.

• Partner with Performance Marketing and Analytics teams to design and execute creative A/B tests, using performance data to drive iterative improvements and campaign optimization.

• Ensure consistent brand alignment across all creative assets, channels, and regions, while adapting format and tone to suit platform-specific best practices.

• Proactively research and stay abreast of advancements in AI creative technologies, emerging ad formats, and platform-native creative trends, driving innovation and experimentation.

• Adopt a scrappy and resourceful approach, prioritizing rapid testing and learning over prolonged asset polishing.

• Train team members on new tools, techniques, and workflows, establishing best practices for AI-native creative production at Breakout.

• Perform additional duties and responsibilities as assigned to support the growth objectives of the marketing team.

📝 Enhancement Note: The responsibility to produce "30+ performance marketing creatives per month" highlights the high-volume, fast-paced nature of this role, requiring significant efficiency and a robust workflow. The emphasis on "AI-native workflows" and "AI creative tools" indicates a strong expectation for cutting-edge technical proficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant skills and experience is paramount. Equivalent practical experience will be highly valued.

Experience: 5-10 years of dedicated experience in performance marketing creative design, with a proven track record of producing high-impact visual assets for digital advertising.

Required Skills:

• Expert-level proficiency across the Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop, Illustrator, and Audition.

• Deep hands-on experience with a range of AI creative tools: Veo 3, Runway, Pika, Midjourney, Sora, ElevenLabs, and the broader AI-native stack. Candidates should demonstrate proactive adoption of these technologies.

• Strong understanding of performance marketing creative principles, including what captures attention (stops a thumb, kills a scroll) and how platform-native creative differs from traditional brand work.

• Proven ability to produce high-quality video, static, and motion creative assets at speed, across multiple formats, markets, and languages.

• Solid design fundamentals, encompassing typography, composition, visual hierarchy, and color theory, enabling the creation of compelling static and dynamic ads.

• Self-driven with a strong motivation for continuous learning, exploration, and experimentation with emerging creative technologies.

• Sharp creative instincts informed by data-driven iteration; ability to interpret performance dashboards and translate insights into actionable creative briefs.

• Skilled in storytelling through motion, audio, and design, with meticulous attention to detail.

• Thrives as a pure individual contributor, owning creative output end-to-end without managerial aspirations, focusing deeply on craft.

• Ability to perform effectively in a fast-paced, global, remote environment, prioritizing shipment and learning over debate.

Preferred Skills:

• Experience with 3D and motion graphics software such as Cinema 4D, Blender, or Unreal Engine.

• Experience producing creative for Connected TV (CTV), long-form ad formats, and YouTube advertising campaigns.

• Familiarity with advanced sound design, AI voiceover generation, and large-scale localisation workflows.

• Prior experience developing creative assets for affiliate and partner-driven performance marketing campaigns.

📝 Enhancement Note: The "5-10 years" experience level suggests the need for a candidate who is not only proficient but also capable of independent work, strategic thinking, and potentially mentoring others on new tools and workflows, despite the role being an individual contributor. The strong emphasis on AI tools suggests that candidates who have been early adopters or innovators in this space will be highly competitive.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of performance marketing creative assets, including video ads, static ads, motion graphics, and interactive formats.

• Feature case studies demonstrating the iterative process of creative development, including A/B testing, performance analysis, and resulting optimizations.

• Highlight examples of successful creative localization for various international markets, showcasing adaptability in design and messaging.

• Include projects that specifically demonstrate the application and impact of AI creative tools in producing high-performing ads.

Process Documentation:

• Provide examples of workflow diagrams or process descriptions for managing high-volume creative production, including asset handover and version control.

• Demonstrate experience in setting up and managing creative testing frameworks, including defining hypotheses, tracking results, and implementing learnings.

• Illustrate proficiency in building scalable creative systems, such as template libraries, style guides, and localisation processes.

• Showcase how data analysis informs the creative process, from initial concept development to final asset iteration.

📝 Enhancement Note: Given the role's focus on "velocity" and "scaling," the portfolio should strongly emphasize efficiency, process, and the ability to produce a high volume of quality work. Demonstrating how the candidate has built or contributed to scalable systems for creative production will be critical.

💵 Compensation & Benefits

Salary Range: $110,400 - $220,800 USD per year.

This range reflects the mid-level to senior nature of the role, the high demand for specialized creative and performance marketing skills, and the competitive landscape within the crypto industry. The upper end of the range accounts for candidates with extensive experience, exceptional AI tool proficiency, and a strong track record of driving significant performance improvements.

Benefits:

• Comprehensive Health Insurance plans.

• Dental Insurance coverage.

• Vision Insurance coverage.

• 401(k) retirement savings plan.

• Equity Program, offering potential ownership and long-term financial upside.

• Bonus Program, rewarding performance and contributions.

• Wellness Allowance, supporting employee well-being.

Working Hours: Approximately 40 hours per week, with flexibility expected given the global, remote nature of the company and the fast-paced demands of performance marketing. Occasional work outside standard hours may be required to meet project deadlines or address urgent campaign needs.

📝 Enhancement Note: The provided salary range of $110,400 - $220,800 USD is quite broad, suggesting flexibility based on candidate experience and specific skill sets, particularly in AI creative tools and performance marketing impact. The inclusion of equity and bonus programs indicates a performance-driven compensation structure common in high-growth tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cryptocurrency, Financial Technology (FinTech), Prop Trading.

Kraken is a pioneer in the crypto exchange space, known for its security and long-standing presence. Breakout, as its subsidiary, operates in the rapidly evolving crypto prop trading sector, which combines elements of finance, gaming, and technology. This dual context implies a culture that values innovation, risk management, financial acumen, and a deep understanding of the crypto market dynamics.

Company Size: Kraken is a large, established company with a significant global presence. Breakout, while backed by Kraken, is described as "fastest-growing" and launched in November 2023, indicating it operates with the agility and speed of a startup, leveraging the resources and stability of its parent company. This hybrid model offers both the excitement of a startup environment and the security of a large corporation.

Founded: Kraken was founded in 2011. Breakout launched in November 2023. This history demonstrates Kraken's long-term commitment to the crypto industry, while Breakout's recent launch signifies a strategic expansion into a new, high-growth area.

Team Structure:

• The Performance Marketing Creative Designer will report directly to the VP of Growth, indicating a senior position within the growth marketing function.

• They will work closely with the Performance Marketing Lead, suggesting a collaborative relationship focused on campaign execution and optimization.

• The role involves working shoulder-to-shoulder with the Breakout growth team and also directly with Payward's (Kraken's) performance marketing team, implying a matrixed or highly integrated cross-functional structure.

Methodology:

• Data-Driven Creative Iteration: Performance data from A/B tests and campaign analytics will be central to the creative development process.

• AI-Native Workflow Integration: Heavy reliance on and exploration of AI tools for content generation, editing, and optimization.

• Velocity and Experimentation: A "scrappy and resourceful" approach prioritizing rapid testing and learning over perfection.

• Cross-Functional Collaboration: Close partnerships with marketing, brand, content, and regional teams, as well as with Kraken's broader marketing operations.

Company Website: https://www.kraken.com/ and http://breakoutprop.com/

📝 Enhancement Note: The description of Breakout as "fastest-growing" and having paid traders "$38M and counting" since November 2023 highlights its aggressive scaling and success. The company culture is likely to be fast-paced, innovative, and performance-oriented, with a strong emphasis on transparency and data.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level to Senior Individual Contributor within the Performance Marketing Creative Design function. The scope includes owning "every piece of creative" for paid acquisition and setting the standard for creative output. While not a management role, the expectation to "Train the team on new tools, new techniques, and workflows" suggests a peer-leadership or subject matter expert capacity.

Reporting Structure: The role reports directly to the VP of Growth. This provides high visibility and direct access to leadership, allowing for rapid feedback loops and strategic alignment. Collaboration extends to the Performance Marketing Lead and the broader Payward (Kraken) performance marketing team.

Operations Impact: The creative output directly fuels Breakout's growth engine. By producing high-performing ads across numerous channels and markets, this role directly influences key performance indicators such as Click-Through Rates (CTR), Cost Per Acquisition (CPA), and overall customer acquisition volume. The effectiveness of the creative is critical to the financial success of Breakout's prop trading model. The role's impact is amplified by the potential for learnings and frameworks to be leveraged across Kraken's broader marketing efforts.

Growth Opportunities:

• Skill Specialization & Mastery: Deepen expertise in AI creative tools, advanced video editing, motion graphics, and platform-specific creative best practices.

• Performance Marketing Acumen: Develop a sophisticated understanding of paid acquisition strategies, channel dynamics, and data analysis for creative optimization.

• Cross-Brand Influence: Contribute to the creative strategy and output for a rapidly growing prop trading firm, with potential to influence creative direction across other Kraken-related entities through knowledge sharing.

• Industry Trend Leadership: Become a recognized expert in AI-driven creative production within the crypto and fintech space.

• Potential for Future Leadership: While currently an individual contributor, proven success and leadership in driving creative innovation could open doors to future team lead or creative director roles within Breakout or Kraken, depending on organizational growth.

📝 Enhancement Note: The explicit statement that this is "not a manager role" but includes training responsibilities suggests a career path focused on deep technical expertise and peer influence rather than people management. Growth will likely come from increased scope, complexity, and impact on business results.

🌐 Work Environment

Office Type: Fully Remote. This role operates within a globally distributed company structure, leveraging digital communication and collaboration tools.

Office Location(s): While the role is remote, it is specified that candidates must be based in the United States. This may be due to legal, tax, or operational reasons related to employment and performance marketing regulations within the US.

Workspace Context:

• Digital Collaboration: The primary workspace is digital, relying heavily on platforms like Slack, video conferencing tools (e.g., Zoom, Google Meet), and project management software.

• Tool and Technology Access: Employees are expected to have a reliable internet connection and a suitable home office setup. Access to a suite of digital creative and collaboration tools is provided or expected.

• Team Interaction: Interaction with the Breakout growth team and the Payward performance marketing team will be frequent and primarily virtual, fostering a culture of asynchronous and synchronous communication. Collaboration is key, despite the physical distance.

Work Schedule: The standard working hours are approximately 40 hours per week. However, the nature of remote work in a fast-paced, global company, particularly in performance marketing where campaigns run 24/7 and require timely responses, implies a need for flexibility. Occasional work outside standard hours may be necessary to meet critical deadlines, manage international campaign launches, or respond to urgent performance issues.

📝 Enhancement Note: The requirement for US-based remote work suggests an emphasis on regulatory compliance and potentially time zone alignment for core team collaboration, even within a global structure. The remote setup necessitates strong self-discipline and proactive communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess core skills and experience, particularly in performance marketing creative and AI tools.

• Creative Challenge/Portfolio Review: Expect a hands-on creative task or a deep dive into your portfolio. This will likely involve presenting specific case studies that showcase your ability to produce high-performing creative at speed, your understanding of A/B testing, and your proficiency with AI tools. Be prepared to discuss your process, rationale, and the results achieved.

• Team/Stakeholder Interviews: Meetings with the VP of Growth, Performance Marketing Lead, and potentially members of the Payward performance marketing team. These interviews will assess your collaborative style, strategic thinking, problem-solving abilities, and cultural fit within a fast-paced, data-driven environment.

• Final Interview: Potentially a discussion with senior leadership to confirm alignment on vision, impact, and long-term contribution.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly articulate the objective, your role, the creative solutions developed, the tools used (especially AI), and the measurable results (e.g., improved CTR, reduced CPA, increased engagement). Use specific numbers and data points.

• Showcase Velocity: Include examples of work produced under tight deadlines or in high volume, demonstrating your ability to deliver efficiently without sacrificing quality.

• Highlight AI Proficiency: Dedicate sections or specific case studies to your experience with AI creative tools. Explain how you used them to achieve specific outcomes, not just that you used them.

• Demonstrate Platform Nuance: Show examples of creative tailored for different platforms (Meta, TikTok, YouTube, etc.), demonstrating an understanding of their unique audiences and best practices.

• Be Ready to Discuss Process: Prepare to walk through your creative process from brief to final asset, including how you incorporate feedback, data, and AI tools.

Challenge Preparation:

• AI Tool Simulation: Practice creating short video or static assets using common AI tools within a time constraint, focusing on delivering a compelling message quickly.

• Performance-Oriented Brief: Be ready to receive a hypothetical performance marketing brief and outline your creative strategy, including initial concepts, target platforms, and testing ideas.

• Data Interpretation: Prepare to analyze a sample performance dashboard and explain what insights you would draw and how you would translate them into creative changes.

• Localization Strategy: Think about how you would approach localizing creative assets for 2-3 different international markets, considering cultural nuances and language.

📝 Enhancement Note: The emphasis on "velocity," "AI tools," and "data-driven iteration" means your portfolio and interview responses must actively demonstrate these capabilities. Simply listing skills is insufficient; you must show evidence of their application and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required across Premiere Pro, After Effects, Photoshop, Illustrator, and Audition for comprehensive video, motion, and static asset creation.

• Figma: Essential for design collaboration, prototyping, and potentially creating static assets or design systems.

• AI Creative Suite: Deep, hands-on experience with tools such as Veo 3, Runway, Pika, Midjourney, Sora, ElevenLabs, Synthesia. This is a core requirement, indicating a forward-looking approach to creative production.

• Video Editing & Motion Graphics Software: Beyond Adobe, familiarity with other industry-standard tools might be beneficial.

Analytics & Reporting:

• Performance Marketing Platforms: Experience with ad platforms like Meta Ads Manager, TikTok Ads Manager, Google Ads (for YouTube, Display), and potentially programmatic DSPs.

• Analytics Tools: Ability to interpret data from tools like Google Analytics, internal reporting dashboards, or specialized attribution platforms to understand creative performance.

• A/B Testing Frameworks: Understanding how to set up, run, and analyze A/B tests for creative elements.

CRM & Automation:

• While not a direct CRM role, understanding how creative assets integrate into broader marketing automation workflows and campaign management systems is advantageous.

• Project Management Tools: Proficiency with tools like Asana, Trello, Jira, or similar for managing creative workflows and deadlines.

• Collaboration Tools: Slack for communication, Google Workspace or Microsoft 365 for document sharing and collaboration.

📝 Enhancement Note: The explicit mention of specific AI tools like "Veo 3, Runway, Pika, Midjourney, Sora, ElevenLabs" underscores their critical importance. Candidates should be prepared to discuss their practical application and the specific benefits they bring to performance marketing creative.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on measurable results, KPIs, and the direct impact of creative work on acquisition metrics (CTR, CPA).

• Innovation & Experimentation: Encouragement to explore and adopt new technologies, particularly AI, and to test new creative approaches rapidly.

• Transparency & Proof: A culture that values openness, with readily available data (e.g., public payout leaderboards, #payouts channel) to support claims and build trust.

• Efficiency & Velocity: Prioritizing speed of execution and iteration ("ship ten rough tests and learn") over perfection.

• Collaboration & Knowledge Sharing: Working closely with various teams, including Kraken's Payward marketing, and actively sharing insights and best practices.

Collaboration Style:

• Cross-Functional Integration: Close partnership with Performance Marketing, Brand, Content, and regional teams, requiring clear communication and alignment on campaign goals and creative direction.

• Peer-to-Peer Learning: A culture where individuals are encouraged to teach others new tools and techniques, such as advanced AI creative workflows.

• Data-Informed Feedback: Creative decisions and iterations are heavily influenced by performance data and A/B test results, fostering a collaborative environment centered around objective insights.

• Remote-First Communication: Emphasis on clear, concise, and proactive communication through digital channels, adapting to asynchronous workflows while maintaining responsiveness.

📝 Enhancement Note: The "crypto values" mentioned in the broader Kraken description likely translate to a culture that is forward-thinking, community-oriented (even in a remote setting), and potentially more risk-tolerant in terms of innovation. The emphasis on "proof" suggests a commitment to integrity and demonstrable results.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining High Velocity: Producing 30+ high-quality, platform-optimized creatives per month consistently requires exceptional workflow management and efficiency.

• Rapidly Evolving AI Landscape: Staying ahead of the curve with new AI tools and techniques, and integrating them effectively into a production workflow, presents a continuous learning challenge.

• Balancing Brand Consistency with Platform Performance: Ensuring all creative adheres to brand guidelines while also being optimized for specific ad platforms and audiences requires a nuanced approach.

• Data-to-Creative Translation: Effectively interpreting complex performance data and translating it into actionable creative strategies and assets can be challenging.

• Remote Collaboration Effectiveness: Maintaining strong, productive working relationships and clear communication across a distributed team requires proactive effort.

Learning & Development Opportunities:

• AI Creative Mastery: Become a leading expert in generative AI for marketing creative, potentially shaping future industry standards.

• Performance Marketing Strategy: Gain deep insights into paid acquisition strategies, channel optimization, and data analysis through close collaboration with experienced marketers.

• Cross-Pollination of Ideas: Leverage the extensive knowledge base and resources of Kraken's Payward marketing team, applying learnings to Breakout's campaigns and vice-versa.

• Exposure to High-Growth Environment: Experience rapid scaling and learn how to build creative production processes that support aggressive growth targets.

• Industry Trendspotting: Be at the forefront of identifying and implementing emerging creative trends and technologies in the competitive crypto and fintech space.

📝 Enhancement Note: The key challenge revolves around the intersection of speed, volume, and cutting-edge technology. Growth opportunities are tied to becoming a specialist in a highly in-demand and rapidly evolving field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing TikTok ad from concept to launch, incorporating AI tools." (Focus on speed, iteration, and platform-native elements.)

• "How would you approach localizing a static Meta ad campaign for three different international markets (e.g., Germany, Japan, Brazil)? What tools and considerations would be involved?" (Assess understanding of localisation workflows and cultural nuances.)

Company & Culture Questions:

• "Based on your understanding of Breakout and Kraken, what do you see as the biggest opportunities for performance marketing creative in the crypto prop trading space?" (Assess research and strategic thinking.)

• "How do you stay motivated and productive in a fully remote, fast-paced environment? How do you ensure clear communication with your team?" (Evaluate self-discipline and collaboration skills.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by campaign type or by the problem you solved. For each project, clearly state the objective, your role, the creative solution, the tools used (especially AI), and the quantifiable results.

• Show, Don't Just Tell: Be prepared to screen-share and walk through specific assets or case studies. Explain your design decisions, your iterative process, and how data informed your choices.

• Highlight AI Integration: Dedicate a portion of your presentation to showcasing your AI tool proficiency. Clearly articulate how you used these tools to achieve specific outcomes that might have been difficult or impossible otherwise.

• Emphasize Velocity and Scalability: If possible, include examples of how you've worked efficiently to produce a high volume of creative or built scalable systems for asset production.

• Be Ready for Live Creative Tasks: Some interviews might include a short, timed creative exercise. Practice quickly generating concepts or assets based on a prompt.

📝 Enhancement Note: Prepare to speak extensively about your experience with AI creative tools, as this is a major differentiator for this role. Quantify your successes with data and be ready to articulate your process for rapid iteration and content production.

📌 Application Steps

To apply for this Performance Marketing Creative Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight your strongest performance marketing creative work, with a specific emphasis on video, static, and motion assets. Ensure you showcase projects demonstrating AI tool proficiency and data-driven iteration.

• Resume Optimization: Update your resume to clearly articulate your experience with Adobe Creative Suite, Figma, and various AI creative tools. Quantify your achievements using metrics related to CTR, CPA, and creative production volume.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your creative process, the impact of your work, and your experience with AI tools. Prepare to discuss your understanding of performance marketing and the crypto industry.

• Company Research: Thoroughly review the Kraken Culture page, Breakout's website, and familiarize yourself with their products and the crypto prop trading landscape. Understand their emphasis on "proof," transparency, and rapid growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.