AI Video Marketing Designer (Contract) at The Mind Company

📍 Job Overview

Job Title: AI Video Marketing Designer (Contract)

Company: The Mind Company

Location: Norway (Remote)

Job Type: Full-Time Contract

Category: Marketing Operations / Creative Operations / GTM Operations

Date Posted: May 30, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

This high-output, operator-focused role is responsible for the rapid, large-scale production of performance video ads leveraging cutting-edge generative AI tools.
The position requires a deep understanding of design principles and their direct impact on conversion rates and Return on Ad Spend (ROAS) targets.
A critical aspect of this role involves continuous exploration, testing, and integration of new generative video technologies into a scalable and evolving production system.
This is a hands-on role demanding exceptional skills in creative systems thinking, rapid prototyping, and efficient workflow management to meet aggressive production demands.

📝 Enhancement Note: This role is positioned within a marketing operations or creative operations function, focusing on the efficiency and scalability of creative asset production for performance marketing campaigns. The emphasis on "operator role" and "high-output" suggests a need for candidates who are not just designers but also process-driven individuals capable of managing complex workflows and integrating new technologies autonomously. The mention of US hours implies a need for flexibility in scheduling for collaboration with US-based teams.

📈 Primary Responsibilities

Produce high-volume, performance-driven video advertisements optimized for platforms such as Meta and AppLovin, with a keen focus on meeting Return on Ad Spend (ROAS) targets.
Continuously research, evaluate, and pressure-test emerging generative video tools and AI models, identifying their strengths and weaknesses for specific marketing use cases.
Develop and refine production workflows that efficiently integrate successful generative AI technologies, ensuring a scalable and continuously improving creative output.
Design and build functional wireframes and prototypes rapidly, prioritizing visual communication and iteration over lengthy documentation.
Apply advanced prompt engineering techniques across text-to-image, text-to-video, and voice synthesis to achieve desired creative outcomes and brand consistency.
Implement sophisticated design principles, focusing on pixel-level attention to hierarchy, contrast ratios, and motion timing to maximize ad engagement and conversion rates.
Collaborate closely with marketing and product teams to ensure video creative aligns with campaign objectives and overall GTM strategy.
Maintain meticulous organization of Figma files and project assets to facilitate seamless transitions between design, prototyping, and production stages.

📝 Enhancement Note: The responsibilities are heavily weighted towards execution, rapid iteration, and technical proficiency in AI tools, distinguishing this from a purely conceptual design role. The emphasis on "shipping before asked" and "treating a ROAS target like a personal challenge" highlights the performance-oriented and autonomous nature of the position.

🎓 Skills & Qualifications

Education:

Experience:

2-5 years of experience in a creative production or design role, with a significant focus on digital advertising and performance marketing.
Proven experience in developing and executing creative strategies for paid social media campaigns.

Required Skills:

Deep expertise with core design software: Figma, Adobe Creative Suite (Photoshop, Illustrator), and After Effects.
Exceptional understanding of design principles, including visual hierarchy, typography, color theory, motion graphics, and their impact on user engagement and conversion.
Advanced proficiency in wireframing and rapid prototyping, with a strong bias for action and visual demonstration.
Comprehensive knowledge of current generative video models (e.g., Veo 3, Kling, Runway Gen-4), including their capabilities, limitations, and future trajectory.
Expert-level prompt engineering skills across various AI modalities, including text-to-image, text-to-video, and voice synthesis, with an understanding of techniques like token weighting, negative prompting, and style anchoring.
Solid understanding of Large Language Models (LLMs), multimodal models, and embedding pipelines, including their practical application in creative workflows and their inherent constraints.

Preferred Skills:

Experience with A/B testing creative elements and analyzing performance data to inform future designs.
Familiarity with video editing and post-production techniques beyond AI generation.
Understanding of mobile app marketing platforms and their creative requirements (e.g., AppLovin SDK integrations).
Experience with LoRA fine-tuning and other advanced AI model customization techniques.
Knowledge of different embedding pipelines and their impact on AI model output.

📝 Enhancement Note: The emphasis on "encyclopedic knowledge of current generative video models" and "sharp POV on which model wins for which use case" indicates that the candidate is expected to be a subject matter expert in AI video generation, not just a user. The "2-5 years" experience level suggests a need for foundational design skills combined with emerging expertise in AI.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A curated selection of performance-driven video ad campaigns demonstrating measurable impact on key metrics like ROAS, click-through rates (CTR), and conversion rates.
Case studies showcasing the application of generative AI tools in video ad production, detailing the process, challenges, and outcomes achieved.
Examples of rapid wireframing and prototyping that illustrate efficiency and iterative design capabilities.
Demonstrations of prompt engineering expertise, potentially including before-and-after examples or explanations of complex prompting strategies used.

Process Documentation:

Clearly articulate the methodology used for testing and integrating new AI video tools into a production pipeline.
Document the workflow for creating, iterating on, and launching video ad creatives at scale, emphasizing efficiency and automation.
Provide examples of how performance data (e.g., ROAS, engagement metrics) was used to inform and optimize video creative strategies.
Showcase an understanding of how to build production systems that adapt to the rapidly evolving AI landscape.

📝 Enhancement Note: The portfolio should emphasize quantifiable results and the efficient application of AI technologies, reflecting the "operator role" aspect of the position. The expectation is not just for aesthetically pleasing designs but for creative assets that drive business outcomes.

💵 Compensation & Benefits

Salary Range:

Benefits:

As a contract position, standard employee benefits may not apply. However, potential benefits could include:
Flexible working hours to accommodate US time zones.
Opportunity to work with cutting-edge AI technologies and contribute to award-winning apps.
Potential for extended contract duration based on performance and project needs.

Working Hours:

Full-time, approximately 40 hours per week.
Must be available to work within US hours (EST, CST, or PST) for team collaboration and meetings.

📝 Enhancement Note: Salary is estimated based on typical contract rates for specialized roles in Norway, considering the remote nature and the required high-demand skills. The emphasis on US hours suggests a need for flexibility that might be compensated through the hourly rate rather than traditional benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mental Fitness / Health & Wellness Technology / Mobile Applications

Company Size: Small to Medium (50-200 employees)

Founded: The Mind Company was founded with a vision to make mental fitness accessible to everyone, developing award-winning apps like Elevate, Balance, and Spark. This foundation emphasizes innovation, science-backed approaches, and a commitment to user well-being.

Team Structure:

The AI Video Marketing Designer will likely be part of the marketing or creative team, reporting to a Marketing Lead or Creative Director.
This role is expected to operate with a high degree of autonomy, acting as a key "operator" within the GTM or performance marketing function.

Methodology:

Data-driven decision-making is central, with a strong focus on performance metrics like ROAS.
A culture of continuous learning and experimentation, particularly around new AI technologies, is encouraged.
Emphasis on rapid iteration, shipping quickly, and learning from results.
Agile methodologies are likely employed for project management and workflow optimization.

Company Website: https://themindcompany.com/

📝 Enhancement Note: The company's mission in mental fitness suggests a culture that values well-being, learning, and positive impact. The "fully remote" nature and "voracious learners and passionate doers" description point to a dynamic, self-motivated, and collaborative team environment.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Operator / Specialist

This role is ideal for an individual who thrives in a hands-on, execution-focused capacity within the marketing operations or creative operations domain. It requires a blend of design acumen and technical proficiency in AI tools, with a strong emphasis on driving measurable campaign performance. The "operator" designation signifies a need for someone who can independently manage and scale creative production processes.

Reporting Structure:

The role is likely to report into a Marketing Manager, Head of Performance Marketing, or Creative Director.

Operations Impact:

Directly impacts revenue through the creation of high-performing video ads that drive user acquisition and engagement for The Mind Company's suite of mental fitness apps.
Contributes to optimizing marketing spend by improving ROAS through creative excellence and efficient production.

Growth Opportunities:

Deepen expertise in AI-driven creative production and prompt engineering, becoming a subject matter expert in a rapidly evolving field.
Transition into more senior creative operations or performance marketing roles with increased strategic input and team leadership potential.
Gain exposure to diverse AI models and platforms, potentially leading to specialization in specific AI technologies.
Contribute to building and scaling creative production systems for a growing portfolio of successful applications.

📝 Enhancement Note: The growth path leans towards specialization in AI-driven creative operations and performance marketing, with opportunities to become a leader in efficient, technology-enabled content creation.

🌐 Work Environment

Office Type: Fully Remote

Office Location(s): The company operates remotely, with a primary focus on supporting US working hours. While the role is based in Norway, collaboration will primarily be with US-based teams.

Workspace Context:

The role requires a dedicated home office setup conducive to focused design work and participation in virtual meetings.
Access to reliable high-speed internet is essential for remote collaboration and utilizing cloud-based design and AI tools.

Work Schedule:

Full-time, with flexibility to accommodate US working hours (EST, CST, or PST). This may require adjusting personal schedules to overlap with key team members for real-time collaboration and feedback.

📝 Enhancement Note: The remote nature and US hours requirement necessitate strong self-discipline and communication skills to ensure effective collaboration across different time zones and geographical locations.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, cultural fit, and understanding of the role's operational focus.
Technical Assessment/Project: A paid, take-home project designed to simulate the core responsibilities of the role. This will likely involve creating performance video ads using AI tools, demonstrating prompt engineering skills, and potentially analyzing performance data.
Portfolio Review & Deep Dive: A session to walk through your portfolio, focusing on case studies that highlight your experience with AI, design principles, performance marketing, and workflow optimization. Expect questions about your process, decision-making, and understanding of AI model capabilities.
Final Interview: A conversation with a senior leader to discuss strategic alignment, long-term vision, and cultural fit within The Mind Company's remote, learning-oriented environment.

Portfolio Review Tips:

Highlight AI Proficiency: Clearly showcase your experience with generative AI tools, prompt engineering, and integrating AI into creative workflows. Quantify the impact of AI where possible.
Focus on Performance: Emphasize how your designs and creative strategies have driven measurable business outcomes (ROAS, CTR, conversions). Use data to support your claims.
Demonstrate Operator Skills: Show your ability to work efficiently, manage multiple projects, and deliver high-quality output at scale. Include examples of rapid prototyping and streamlined workflows.
Tell a Story: For each project, explain the problem, your approach (especially AI integration), the execution, and the results. Articulate your thought process clearly.
Be Ready for Technical Questions: Prepare to discuss specific AI models, prompt engineering techniques, and design principles in detail.

Challenge Preparation:

AI Tool Familiarity: Ensure you are up-to-date on the latest advancements in text-to-video, image generation, and voice synthesis AI models. Practice with tools like RunwayML, Pika Labs, Midjourney, Stable Diffusion, and relevant LLMs for prompt generation.
Prompt Engineering Practice: Develop a strong portfolio of prompts for various scenarios, including negative prompts, style anchoring, and token weighting.
Performance Metrics: Understand key marketing metrics like ROAS, CPA, CTR, and LTV, and be prepared to discuss how creative impacts them.
Design Principles for Conversion: Refresh your knowledge on conversion-focused design, including CTA placement, visual flow, and attention-grabbing techniques for short-form video.

📝 Enhancement Note: The emphasis on a paid project as the final step is a strong indicator that practical, hands-on skills and the ability to deliver results under assessment conditions are paramount. The portfolio review will focus heavily on the intersection of AI, design, and performance.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for wireframing, prototyping, and collaborative design. Expect to demonstrate proficiency in creating organized and efficient Figma files.
Adobe Creative Suite: Deep expertise required, particularly in Photoshop for asset manipulation and After Effects for motion graphics, animation, and video editing.
Generative Video Models: Encyclopedic knowledge of tools like Veo 3, Kling, Runway Gen-4. Proficiency in using and experimenting with these platforms is critical.
Prompt Engineering Platforms: Experience with interfaces and APIs for text-to-image, text-to-video, and voice synthesis models.

Analytics & Reporting:

While not a primary analytics role, understanding how to interpret performance data from platforms like Meta Ads Manager and AppLovin is crucial for optimizing creative.

CRM & Automation:

Less emphasis on CRM in this specific role, but understanding how marketing campaigns are managed and tracked within a broader marketing automation context could be beneficial.

📝 Enhancement Note: The technology stack is heavily skewed towards creative production and AI tools, reflecting the specialized nature of the role. Proficiency in these tools is a non-negotiable requirement.

👥 Team Culture & Values

Operations Values:

Innovation & Experimentation: A drive to explore and adopt new technologies, especially AI, to improve creative output and efficiency.
Data-Driven Impact: A commitment to using data (especially ROAS) to guide creative decisions and measure success.
Efficiency & Scalability: A focus on building systems and workflows that allow for high-volume, high-quality creative production.
Autonomy & Ownership: Trusting individuals to manage their work, take initiative, and deliver results independently.
Continuous Learning: A passion for staying ahead of trends, particularly in the rapidly evolving AI and digital marketing landscape.

Collaboration Style:

Remote-First: Highly effective communication and collaboration skills across virtual channels are essential.
Proactive Communication: Anticipating needs and providing updates without constant prompting.
Cross-Functional Partnership: Working closely with marketing, data, and product teams to align creative with business objectives.
Feedback-Oriented: Openness to giving and receiving constructive feedback to improve creative and processes.

📝 Enhancement Note: The company culture values initiative, results, and a forward-thinking approach, particularly concerning AI adoption. The remote setting necessitates strong asynchronous communication skills.

⚡ Challenges & Growth Opportunities

Challenges:

Rapidly Evolving AI Landscape: Staying current with the fast pace of AI model development and effectively integrating new tools into production workflows.
Balancing Scale and Quality: Producing high volumes of video ads while maintaining design integrity and performance effectiveness.
Time Zone Differences: Collaborating effectively with US-based teams while working from Norway requires careful scheduling and communication.
Technical Limitations of AI: Working within the constraints of current AI models and developing creative solutions to overcome them.

Learning & Development Opportunities:

Become a leading expert in AI-driven video production and prompt engineering within the mobile app marketing space.
Access to cutting-edge AI tools and platforms for continuous learning and experimentation.
Opportunities to contribute to the development of scalable creative production systems.
Potential to mentor or guide junior team members as the team grows.
Exposure to diverse AI models and their applications in marketing.

📝 Enhancement Note: The challenges are inherent to working at the forefront of AI technology and performance marketing. The growth opportunities are focused on deep specialization and leadership in this niche.

💡 Interview Preparation

Strategy Questions:

"Describe your process for evaluating and integrating a new generative AI video tool into a production workflow. What key criteria do you look for?"
"How do you approach prompt engineering to achieve specific stylistic outcomes or brand consistency in AI-generated video?"
"Walk me through a past campaign where your video creative significantly impacted ROAS. What were the key elements, and how did you measure success?"

Company & Culture Questions:

"What excites you about The Mind Company's mission to bring mental fitness to every mind, every day?"
"How do you thrive in a fully remote, autonomous work environment?"
"Describe a time you had to collaborate with a remote team across different time zones. What strategies did you use for effective communication and alignment?"

Portfolio Presentation Strategy:

Structure by Impact: Organize your portfolio around key metrics and business outcomes (e.g., "Campaigns that Drove X% ROAS Increase," "AI Integrations for Scalable Production").
Deep Dive on AI Projects: For AI-focused projects, clearly explain your prompt engineering, the AI models used, challenges faced, and the final results. Use visual aids to demonstrate the output.
Showcase Workflow Efficiency: Highlight examples of rapid prototyping, wireframing, or process improvements that demonstrate your operator skills.
Quantify Everything: Use numbers and data points (ROAS, CTR, conversion rates, production time savings) to validate your achievements.
Be Ready to Iterate Live: Have your Figma or other design tools open and be prepared to make quick adjustments or demonstrate a specific technique if asked.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical application of AI, a results-oriented mindset, and strong operational capabilities within a remote setting.

📌 Application Steps

To apply for this operations position:

Submit your application through the Ashby application link provided.
Portfolio Customization: Tailor your resume and portfolio to highlight your experience with Figma, Adobe Creative Suite, After Effects, and specifically your expertise in generative AI video tools and prompt engineering. Showcase quantifiable results from performance marketing campaigns.
Resume Optimization: Ensure your resume clearly articulates your "operator" skills, including rapid prototyping, workflow development, and experience with AI technologies. Use keywords from the job description such as "ROAS," "performance video ads," "generative video models," and "prompt engineering."
Interview Preparation: Practice articulating your thought process and technical expertise, especially regarding AI integration and performance marketing. Prepare to discuss specific examples from your portfolio that demonstrate your skills and impact.
Company Research: Familiarize yourself with The Mind Company's apps (Elevate, Balance, Spark) and their mission. Understand their position in the mental fitness and wellness tech market. Consider how your creative contributions can support their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

AI Video Marketing Designer (Contract)