Performance Creative Designer (Remote Canada)

📍 Job Overview

Job Title: Performance Creative Designer (Remote Canada)

Company: Directive

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Marketing Operations / Creative Operations / GTM Enablement

Date Posted: May 04, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (Canada)

🚀 Role Summary

• Drive measurable business outcomes through the creation of high-impact, data-informed creative assets for performance marketing channels.

• Execute A/B tests and optimization strategies across digital platforms like LinkedIn, Meta, YouTube, and TikTok, directly influencing campaign performance and client success.

• Leverage user research, heatmapping, and analytics to validate design decisions and continuously iterate on creative for maximum ROI.

• Collaborate closely with media, content, and client teams to ensure creative aligns with campaign goals, audience insights, and overarching business objectives.

• Develop and refine static, motion, and video assets, maintaining brand consistency while creatively adapting to diverse audience segments and platform specifications.

📝 Enhancement Note: This role sits at the intersection of creative execution and performance analytics, a critical area within Revenue Operations and GTM strategy. The emphasis on A/B testing, CRO tools, and data-driven design indicates a need for a candidate who understands how creative directly impacts sales pipeline and customer acquisition costs, rather than just aesthetic appeal.

📈 Primary Responsibilities

• Design and implement compelling static ad sets and landing pages optimized with data insights to measurably improve digital marketing KPIs.

• Produce engaging motion graphics and short-form video cutdowns specifically tailored for social media advertising platforms including LinkedIn, Instagram, and YouTube.

• Efficiently edit existing video assets into high-performing ad units, meticulously adhering to platform-specific requirements, aspect ratios, and audience attention spans.

• Partner with media and content teams to ensure all motion creative is strategically aligned with audience insights, campaign objectives, and overall Go-To-Market (GTM) strategies.

• Support Directive's internal marketing efforts by creating impactful creative assets that enhance brand visibility and lead generation.

• Maintain rigorous brand consistency across all static, motion, and video assets, while demonstrating creative flexibility to adapt designs for different audience segments and platform nuances.

• Engage in close collaboration with internal teams and client stakeholders to thoroughly understand business goals, target audience demographics, and relevant data points to inform A/B testing and data-driven design initiatives.

• Design and execute A/B tests and other experimentation strategies using Conversion Rate Optimization (CRO) tools such as Optimizely, Unbounce, and/or Crazyegg to drive continuous improvement.

• Conduct comprehensive user research, usability testing, and heat mapping analysis to gather actionable insights and validate design decisions effectively.

• Continuously iterate and refine creative designs based on qualitative feedback, quantitative data insights, and A/B testing outcomes to maximize performance.

• Manage multiple design projects concurrently, maintaining clear and proactive communication with project management and internal stakeholders regarding project status, feedback integration, and requirement fulfillment.

• Proactively stay informed on industry trends, best practices, and emerging technologies within CRO and User Experience (UX) design, with a particular focus on how AI and automation can enhance marketing and operational efficiency.

📝 Enhancement Note: The responsibilities highlight a strong focus on "performance-driven creative" and "data-driven designs," which are core components of modern GTM operations. The emphasis on A/B testing and CRO tools positions this role as crucial for optimizing marketing spend and improving conversion rates, directly impacting revenue generation.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience.

Experience:

• 1-3 years of professional experience in graphic design, with a demonstrable focus on performance-driven creative and Conversion Rate Optimization (CRO).

Required Skills:

• Expertise in the Adobe Creative Suite, including advanced proficiency in Figma, Photoshop, Illustrator, and/or InDesign.

• Solid foundational skills in video editing and motion graphics using Adobe Premiere Pro, After Effects, or comparable software.

• Exceptional communication and collaboration abilities, essential for effective teamwork with cross-functional departments and external client teams.

• Proven knowledge and practical execution of performance marketing metrics, including A/B testing principles, CRO analytics, and heatmapping analysis.

• Demonstrated experience in designing creative assets specifically for performance-driven marketing campaigns.

• A strong, diverse design portfolio showcasing examples of performance creative and CRO work.

Preferred Skills:

• Experience with CRO platforms such as Optimizely, Unbounce, or Crazyegg.

• Familiarity with user research methodologies and usability testing practices.

• Basic understanding of HTML/CSS for landing page implementation or collaboration with developers.

• Experience designing for B2B SaaS, enterprise technology, or industrial/commerce brands.

📝 Enhancement Note: The emphasis on a portfolio showcasing "performance creative and CRO work" is critical. Candidates should prepare to demonstrate how their designs have directly impacted KPIs, not just aesthetic appeal. Proficiency in specific CRO tools is a significant differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a strong understanding of performance marketing principles and their application through design.

• Specific case studies detailing how your creative work has directly contributed to improving key marketing KPIs (e.g., click-through rates, conversion rates, cost per acquisition).

• Examples of A/B tests you have designed, including hypotheses, design variations, and (if possible) the impact of those tests.

• Visualizations of landing pages or ad sets that showcase optimization strategies and user-centric design thinking.

Process Documentation:

• Examples of your process for ideating, designing, and iterating on creative assets based on data and feedback.

• Documentation of how you approach A/B testing design, from hypothesis generation to final asset implementation.

• Showcase of how you manage feedback from cross-functional teams and integrate it into your design workflow.

• Evidence of your ability to maintain brand consistency while experimenting with new creative approaches.

📝 Enhancement Note: For a role focused on performance and CRO, the portfolio must go beyond visual aesthetics. It needs to function as a "process portfolio," illustrating not just the final output but the analytical thinking, testing methodology, and iterative improvements that led to quantifiable results.

💵 Compensation & Benefits

Salary Range: $70,000 - $95,000 CAD annually.

Explanation of Range: This range is based on Directive's established living wage for Canada, considering the mid-level experience requirement (2-5 years) for a Performance Creative Designer role in the Canadian market. Factors such as specific depth of experience, additional specialized skills, and performance during the interview process may influence the final offer.

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision plans, alongside disability and life insurance, offering 100% employer-paid coverage for the employee and a 50% employer contribution for dependents.

• Holistic Wellness Support:

  • Mental Health: Access to certified therapists via Spring Health and a Headspace membership.
  • Physical Health: Support through Omada for physical therapy, fertility support via Carrott, a wide array of Aaptiv virtual workouts, and a complimentary One Medical membership for primary and virtual care.

• Generous Time Off: Unlimited Paid Time Off (PTO) with a mandatory minimum of two weeks, paid company holidays, a dedicated birthday day off, an "End of Year Recharge" period (office closed December 24 - January 1), and paid parental leave.

• Financial Security: Traditional and Roth 401(k) options with a 3% company match.

• Performance-Based Bonus: An annual bonus structure that scales with employee tenure.

Working Hours: Standard 40 hours per week, with flexibility implied by the remote-first nature and emphasis on results over strict adherence to hours.

📝 Enhancement Note: The salary range is specific to Canada and aligns with mid-level roles in creative and marketing operations. The extensive benefits package highlights a strong focus on employee well-being, which is often attractive to operations professionals seeking long-term career stability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing Consultancy, specializing in B2B SaaS, enterprise technology, industrial, and commerce brands.

Company Size: Based on LinkedIn data, Directive has between 201-500 employees, indicating a medium-sized agency structure that allows for both specialized roles and cross-functional collaboration.

Founded: Directive was founded in 2017, suggesting a relatively young but established company with a modern approach to marketing and operations.

Company Description: Directive is a revenue-first marketing consultancy that prioritizes tangible business results over superficial aesthetics. They build visual systems designed to perform effectively across demanding performance channels, complex professional services positioning, and sophisticated B2B buying audiences. Their approach is data-driven and focused on tangible outcomes.

Team Structure:

• The creative team likely comprises designers with specialized skills in performance creative, motion graphics, and potentially UX/CRO.

• Designers will collaborate closely with Media Planners/Buyers, Content Strategists, Project Managers, and potentially Account Managers or Client Strategists.

Methodology:

• Data-Driven Design: Emphasis on using performance metrics, A/B testing results, and user behavior data (heatmaps, usability testing) to inform and validate creative decisions.

• Iterative Optimization: A continuous cycle of design, testing, analysis, and refinement to maximize campaign effectiveness and client ROI.

• Cross-Functional Collaboration: Integrated workflows between creative, media, content, and client strategy teams to ensure cohesive and impactful campaign execution.

• Performance Channel Expertise: Deep understanding of the unique requirements and best practices for creative assets across platforms like LinkedIn, Meta, YouTube, and TikTok.

Company Website: https://directiveconsulting.com/

📝 Enhancement Note: Directive's "revenue-first" and "performance-driven" ethos is a key differentiator. This implies that operations professionals here are expected to directly contribute to measurable business results, making roles like this designer highly strategic.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level role (2-5 years experience), positioned as a specialist in Performance Creative Design. It requires hands-on execution with a strong analytical component, bridging the gap between creative execution and marketing operations.

Reporting Structure: The designer will likely report to a Creative Lead or Director, with significant collaboration alongside Media Managers, Content Strategists, and Project Managers. This structure allows for both creative mentorship and project-specific alignment with GTM initiatives.

Operations Impact: This role directly impacts the efficiency and effectiveness of marketing campaigns by creating assets that improve click-through rates and conversion rates. This translates to lower customer acquisition costs (CAC) and higher marketing ROI, directly contributing to revenue goals. The ability to run and interpret A/B tests further solidifies its impact on optimizing marketing spend and driving predictable revenue growth.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative, CRO, motion graphics, or specific platform creative strategies.

• Leadership: Potential to move into a Senior Performance Creative Designer role, mentoring junior designers, or leading creative strategy for specific client accounts.

• Cross-Functional Move: Transition into a CRO Specialist, Marketing Operations Analyst, or GTM Strategist role by leveraging the analytical and strategic skills developed.

• Client-Facing: Develop stronger client communication and presentation skills, potentially leading to client strategy or account management roles within the agency.

• Continuous Learning: Opportunities to learn about emerging technologies, AI in creative, and advanced analytics through company-provided resources and industry engagement.

📝 Enhancement Note: The growth path here is strongly tied to the impact on revenue and marketing operations. Advancing means demonstrating greater proficiency in data analysis, strategic creative development, and contributing to broader GTM efficiency.

🌐 Work Environment

Office Type: Directive operates as a remote-first company, offering flexibility in work location within Canada for this role. While they have physical offices in Irvine, California, this specific position is designed for 100% virtual operation.

Office Location(s): While the role is remote in Canada, Directive has established offices in Irvine, California. For this position, the primary work environment is a home office.

Workspace Context:

• Virtual Collaboration: Primary interaction will occur through virtual meetings (Zoom) and internal communication platforms (Slack).

• Technology: Employees will operate a laptop computer (PC or Mac provided), along with necessary software and productivity tools. Reliable high-speed internet access is a requirement.

• Professional Setup: Candidates must maintain a professional background for virtual meetings, indicating a need for a dedicated and organized home office space.

• Accessibility: The company is committed to reasonable accommodations for individuals with disabilities, ensuring an inclusive work environment.

Work Schedule: The role is full-time, typically 40 hours per week. Given the remote and results-oriented nature, there's an expectation of flexibility to meet project deadlines and client needs, while maintaining a healthy work-life balance supported by unlimited PTO.

📝 Enhancement Note: The remote-first nature means that successful candidates must be self-motivated and adept at virtual communication. The emphasis on professional background and reliable internet underscores the need for a dedicated home office setup conducive to client-facing interactions and focused work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements, with a particular focus on performance creative examples.

• Hiring Manager Interview: Discussion of your experience, skills, and motivation, with an emphasis on your understanding of performance marketing, CRO, and A/B testing. Expect questions about your design process and how you use data.

• Portfolio Review & Skills Assessment: A dedicated session to walk through your portfolio. Be prepared to discuss specific projects, your role in them, the challenges faced, the data-driven decisions made, and the measurable results achieved. This may include a practical design exercise or a case study presentation.

• Cross-Functional/Team Interview: Meeting with potential team members (e.g., media managers, content strategists) to assess collaboration style, communication skills, and cultural fit within the agency's GTM operations.

• Final Interview/Offer: Discussions with senior leadership, potentially including final compensation and benefits review.

Portfolio Review Tips:

• Quantify Results: For each project, clearly state the objective, your contribution, the strategies employed (especially A/B testing and CRO principles), and the quantifiable impact on KPIs. Use metrics like CTR, conversion rate, CPA, ROI.

• Showcase Process: Don't just present final designs. Explain your thought process, how you incorporated user research or data, and how you iterated based on testing outcomes. Visuals of test variations are highly beneficial.

• Platform Relevance: Highlight examples relevant to the platforms mentioned (LinkedIn, Meta, YouTube, TikTok) and demonstrate an understanding of their unique creative requirements.

• Conciseness: Be prepared to present your strongest 3-5 case studies effectively within the allotted time. Focus on quality and impact over quantity.

• Narrative: Structure your portfolio presentation as a story – problem, solution, results.

Challenge Preparation:

• A/B Test Scenario: Be ready to propose an A/B test for a given marketing scenario, outlining your hypothesis, design variations, and how you would measure success.

• Creative Critique: You might be asked to critique existing ads or landing pages and suggest data-driven improvements.

• Tool Proficiency: Be prepared to discuss your experience with Adobe Creative Suite, Figma, and any CRO tools mentioned.

📝 Enhancement Note: The interview process heavily emphasizes practical application and quantifiable results. Candidates must be ready to "show, not just tell" how their design work directly contributes to business objectives and revenue.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma. Expertise in at least one is essential, with proficiency in multiple being a strong advantage.

• Motion Graphics & Video Editing: Adobe Premiere Pro, After Effects, or similar tools for creating and editing video assets and motion graphics.

• CRO & Testing Platforms: Experience or familiarity with Optimizely, Unbounce, Crazyegg, or similar tools for designing and implementing A/B tests and analyzing user behavior.

Analytics & Reporting:

• Web Analytics: Understanding of Google Analytics or similar platforms to interpret website traffic, user behavior, and campaign performance data.

• Heatmapping & User Behavior Tools: Experience with tools like Hotjar, Crazyegg, or similar for analyzing user interactions on landing pages.

• Performance Dashboards: Ability to interpret and contribute to dashboards that track key marketing KPIs.

CRM & Automation:

• While not a primary focus for this role, an understanding of how creative assets integrate with CRM systems (like Salesforce, HubSpot) and marketing automation platforms (like Marketo, Pardot) to track lead progression and campaign attribution would be beneficial.

• Familiarity with project management tools (e.g., Asana, Jira) is also expected for managing multiple projects.

📝 Enhancement Note: Proficiency in design tools is a given, but the critical differentiator for this role is experience with CRO and A/B testing platforms. This indicates a need for operations-minded creatives who can directly link their work to measurable business outcomes.

👥 Team Culture & Values

Operations Values:

• Revenue-First: A core principle where all work, including creative, is measured by its direct contribution to revenue generation and client business goals. This means prioritizing effectiveness and ROI over subjective aesthetic preferences.

• Data-Driven Decisions: A commitment to using data, analytics, and testing results to inform strategy, design choices, and campaign optimizations. Gut feelings are secondary to empirical evidence.

• Collaboration & Transparency: Fostering an environment where cross-functional teams (creative, media, content, client strategy) work seamlessly, share insights openly, and provide constructive feedback to achieve collective success.

• Continuous Improvement & Learning: Encouraging a proactive approach to staying updated on industry trends, new technologies (like AI in marketing), and best practices in performance marketing and CRO.

• People First: A foundational value that underscores a commitment to employee well-being, diversity, inclusion, and providing a supportive work environment, as evidenced by their comprehensive benefits package.

Collaboration Style:

• Integrated Teams: Expect close collaboration with media buyers and content strategists to ensure creative aligns perfectly with campaign targeting and messaging.

• Feedback Loops: A culture of constructive feedback, where designers are expected to both give and receive input from various stakeholders to refine creative and optimize performance.

• Agile Approach: The fast-paced agency environment likely necessitates an agile workflow, with quick iterations and adaptability to changing campaign needs and performance data.

• Client-Centricity: A strong focus on understanding and meeting client objectives, often involving direct or indirect collaboration with client teams to ensure creative solutions are aligned with business goals.

📝 Enhancement Note: The "Revenue-First" and "Data-Driven" values are paramount for this role. Candidates should demonstrate how they embody these principles in their creative process and how they view their work as integral to the broader GTM and revenue operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Demands: The primary challenge will be to consistently produce innovative and engaging creative that also adheres strictly to performance metrics and A/B testing objectives, sometimes requiring designs that are functional rather than purely artistic.

• Rapid Iteration and Testing Cycles: Working in a fast-paced agency environment means frequent requests for design variations, quick turnarounds for A/B tests, and adapting to potentially rapid shifts in campaign strategy or performance data.

• Data Interpretation for Design: Effectively translating complex performance data, user research findings, and heatmapping insights into actionable design improvements requires strong analytical and problem-solving skills.

• Maintaining Brand Consistency Across Diverse Platforms: Ensuring brand integrity while adapting creative for vastly different platforms (e.g., LinkedIn vs. TikTok) and audience segments requires strategic thinking and creative flexibility.

• Remote Collaboration Nuances: Effectively collaborating and communicating design concepts and feedback within a fully remote team structure requires proactive effort and clear communication strategies.

Learning & Development Opportunities:

• Deep Dive into CRO & Performance Marketing: Opportunities to become an expert in conversion rate optimization strategies and best practices for various performance marketing channels.

• Advanced Tool Proficiency: Gaining mastery of advanced features within Adobe Creative Suite, Figma, and specialized CRO/testing platforms.

• AI and Automation in Creative: Learning how to leverage emerging AI tools and automation technologies to enhance creative production efficiency and effectiveness.

• Cross-Functional Skill Development: Exposure to media planning, content strategy, and client management through collaborative projects, broadening understanding of the GTM ecosystem.

• Industry Trends and Best Practices: Continuous learning through agency-led sessions, industry conferences, and access to professional development resources to stay at the forefront of digital marketing and design.

📝 Enhancement Note: The challenges are directly tied to the performance-driven nature of the role. Growth opportunities lie in mastering the intersection of creative, data, and GTM strategy, making this a dynamic role for ambitious professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., A/B test results, heatmaps, user feedback) to significantly improve a creative asset's performance. What was the outcome?" (Focus on quantifiable results and your analytical process.)

• "How do you approach designing for different performance marketing platforms like LinkedIn versus TikTok? What are the key differences in your strategy?" (Demonstrate platform-specific knowledge and adaptability.)

• "Imagine we want to increase conversion rates on a landing page for a B2B SaaS product. Outline your process for designing and testing new creative elements." (Showcase your CRO methodology, hypothesis generation, and testing approach.)

Company & Culture Questions:

• "What interests you about Directive's 'revenue-first' approach to marketing?" (Connect your understanding of performance creative to their core business philosophy.)

• "How do you stay updated on the latest trends in digital marketing, design, and CRO?" (Highlight your proactive learning and interest in industry evolution, particularly AI and automation.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, clearly articulate the client/objective, the problem, your specific role and design contribution, the data/research that informed your decisions, the variations tested (if applicable), and the quantifiable results achieved.

• Highlight Performance Metrics: Emphasize how your creative directly impacted KPIs. Use charts or clear statements to show improvements in CTR, conversion rates, engagement, CAC, or ROI.

• Showcase CRO Process: If possible, visually demonstrate A/B test variations and explain the rationale behind them. Discuss your experience with CRO tools.

• Demonstrate Platform Adaptability: Include examples of creative for different platforms (social, web, video) to show versatility and understanding of platform-specific nuances.

• Be Prepared for Deep Dives: Anticipate in-depth questions about your design choices, the tools you used, and the challenges you overcame.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, analytical rigor, and a deep understanding of how design directly contributes to revenue operations and GTM success. Quantifiable results and a clear process are key.

📌 Application Steps

To apply for this Performance Creative Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your resume and portfolio to specifically highlight your experience in performance creative, CRO, A/B testing, and motion graphics. Select your strongest, most relevant case studies that demonstrate quantifiable results.

• Resume Optimization: Ensure your resume clearly articulates your proficiency with Adobe Creative Suite, Figma, video editing tools, and any CRO platforms. Use keywords from the job description related to performance marketing, A/B testing, and GTM.

• Prepare Your Narrative: Practice presenting your portfolio, focusing on explaining your process, the data that guided your decisions, and the measurable impact of your creative work. Be ready to discuss specific examples of how you drove improvements in KPIs.

• Research Directive: Understand Directive's revenue-first approach, their target industries (B2B SaaS, enterprise technology), and their commitment to data-driven results. This will help you tailor your responses and demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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