Performance Creative Designer | LATAM Only | 81171

📍 Job Overview

Job Title: Performance Creative Designer | LATAM Only | 81171

Company: Remote Talent LATAM (Client: Boutique Digital Agency)

Location: Honduras (Remote)

Job Type: Full-Time

Category: Creative & Media / Marketing Operations

Date Posted: August 06, 2026

Experience Level: Mid-Level (3-7 years)

Remote Status: 100% Remote (LATAM)

🚀 Role Summary

• Design and execute high-performing static and video advertisements for paid media campaigns across key digital platforms like Meta, Instagram, TikTok, YouTube, and Google Ads.

• Drive measurable business results by transforming campaign insights into compelling creative assets, with a strong emphasis on A/B testing and data-driven optimization.

• Develop engaging short-form video content through motion graphics, animations, and dynamic visual storytelling, optimized for sound-off social media consumption.

• Collaborate closely with media buyers, strategists, and analysts to continuously iterate on creative concepts, headlines, visuals, and calls-to-action based on performance data.

📝 Enhancement Note: This role is positioned within a client of Remote Talent LATAM, a boutique digital agency focused on performance marketing. The core responsibility centers on creating creative assets specifically designed to drive measurable campaign performance (e.g., conversions, ROI), differentiating it from a purely aesthetic design role. The "LATAM Only" and "Independent Contractor" designations are critical for candidate eligibility and employment structure.

📈 Primary Responsibilities

• Develop and design visually compelling static advertisements for paid social and display campaigns, ensuring adherence to platform-specific best practices, dimensions, and technical requirements.

• Create engaging short-form video advertisements, incorporating motion graphics, animations, captions, and dynamic visual storytelling optimized for platforms like TikTok, Instagram Reels, and YouTube Shorts.

• Produce multiple creative variations for rigorous A/B and multivariate testing to identify optimal performing elements such as headlines, hooks, visuals, and calls-to-action.

• Analyze key performance metrics (e.g., CTR, ROAS, CPA, CVR, engagement) derived from campaign data, and translate these insights into actionable creative optimizations.

• Design user-friendly and conversion-focused landing pages and associated digital assets that ensure a seamless post-click experience and maintain brand consistency.

• Partner with cross-functional teams, including media buyers, strategists, account managers, and other creative team members, throughout the entire campaign development lifecycle.

• Stay abreast of emerging creative trends, platform updates, competitor advertising strategies, and evolving paid media best practices to inform creative direction.

📝 Enhancement Note: The responsibilities emphasize a direct link between creative output and quantifiable business outcomes, a hallmark of performance marketing roles. The inclusion of landing page design and UGC-style content creation further specifies the breadth of the role within a performance-driven context.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred, though not strictly required if equivalent experience is demonstrated.

Experience: 3–7 years of progressive experience in a Graphic Designer, Performance Creative Designer, Digital Designer, Motion Designer, or a closely related creative capacity. Previous experience within a marketing, advertising, or digital agency environment is highly desirable.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• Strong command of Figma for designing landing pages and digital assets.

• Proven experience in video editing and motion design, with a portfolio demonstrating short-form video ad creation.

• Deep understanding of paid media platforms, including Meta (Facebook/Instagram), TikTok, YouTube, and Google Ads, and their creative requirements.

• Familiarity with performance marketing principles, including A/B testing methodologies, creative optimization strategies, and key performance indicators (KPIs) like CTR, ROAS, and CPA.

• Exceptional English communication skills, both written and verbal, for effective collaboration with U.S.-based teams.

• Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

• Strong organizational and time management capabilities. Preferred Skills:

• Experience creating User-Generated Content (UGC)-style advertising creative.

• Prior experience working with Direct-to-Consumer (DTC) or eCommerce brands.

• Familiarity with tools like the Meta Ads Library and other creative research platforms.

• Experience designing presentations and client-facing pitch decks.

📝 Enhancement Note: The emphasis on specific software (Adobe Creative Suite, Figma) and platforms (Meta, TikTok, Google Ads) is standard for creative roles. The requirement for performance marketing understanding and A/B testing knowledge is crucial for this "Performance Creative Designer" title. The preference for agency/DTC experience and UGC creation points to the client's specific needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, showcasing a strong collection of paid social creatives and digital advertising campaigns.

• The portfolio must prominently feature examples of short-form video content created for performance marketing objectives.

• Evidence of creative concept development, A/B testing iterations, and design solutions that led to measurable improvements in campaign performance (e.g., increased CTR, lower CPA).

• Showcase of work that balances direct-response marketing goals with client brand identity and visual guidelines. Process Documentation:

• Demonstrate a clear process for creative concept ideation, development, and iteration based on campaign briefs and performance feedback.

• Articulate your approach to designing multiple creative variations for testing and optimization purposes.

• Detail your workflow for video editing and motion graphics, including how you incorporate captions, transitions, and dynamic visual elements for social media.

• Outline how you incorporate performance data and insights from media buyers and analysts into your creative design process.

📝 Enhancement Note: For a Performance Creative Designer role, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also a strategic understanding of how creative drives business outcomes. The emphasis on testing, iteration, and data-informed design is key.

💵 Compensation & Benefits

Salary Range: Starting at $3,000 USD per month. This is negotiable and will be determined based on the candidate's experience and demonstrated skills.

Benefits:

• Unlimited Paid Time Off (PTO) – offering flexibility and autonomy in managing personal time.

• Local holidays recognized – ensuring cultural alignment and adherence to local observances.

• Work-from-home equipment stipend – providing financial support for essential home office setup and maintenance.

• Opportunity to work with a highly collaborative and innovative U.S.-based digital agency.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. While remote, consistent availability and responsiveness during core U.S. business hours for collaboration may be expected.

📝 Enhancement Note: The salary is presented as a starting point, with negotiation based on experience, which is a common practice for contract roles. The benefits are focused on remote work flexibility and support. The "Unlimited PTO" is a modern benefit that requires strong self-management.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / Advertising (Client operates a boutique digital agency).

Company Size: The client is described as a "boutique digital agency," suggesting a smaller, more focused team, likely under 50 employees. Remote Talent LATAM acts as the employer of record or talent acquisition partner, facilitating connection rather than being the direct employer.

Founded: The founding date of the client agency is not specified, but their description implies a modern, agile approach to digital solutions.

Team Structure:

• The Performance Creative Designer will be part of a creative team within the client agency, working closely with media buyers, strategists, and analysts.

• This role requires significant cross-functional collaboration, bridging the gap between creative execution and performance marketing strategy.

• The reporting structure likely involves reporting to a Creative Director or Head of Creative within the agency. Methodology:

• The agency emphasizes a data-driven approach, combining strategy, creativity, technology, and data to solve client challenges.

• Experimentation and continuous learning are core tenets, fostering an environment where creative concepts are rigorously tested and refined.

• Focus on measurable business results and ROI for clients is paramount.

Company Website: [Client agency website not explicitly provided, but Remote Talent LATAM's is remotetalentlatam.com]

📝 Enhancement Note: The client agency's culture is described as collaborative, fast-paced, and focused on experimentation and data. This implies a need for designers who are adaptable, proactive, and comfortable with receiving and acting upon performance feedback.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level position, requiring 3-7 years of specialized experience. It signifies a move beyond junior design tasks into owning specific campaign creative strategies and execution.

Reporting Structure: The role reports to a Creative Lead or similar within the client agency, with direct collaboration with performance marketing functions (media buyers, strategists).

Operations Impact: The designer directly impacts campaign success by creating assets that drive key performance indicators (KPIs) such as click-through rates (CTR), return on ad spend (ROAS), and conversion rates (CVR). Their work is critical to the client's ability to achieve marketing objectives and demonstrate ROI.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative design, becoming a go-to specialist for specific platforms (e.g., TikTok creative expert) or ad formats (e.g., video ad optimization).

• Leadership: Potential to move into a Senior Performance Creative Designer role, mentoring junior designers, leading creative strategy for key accounts, or managing creative projects.

• Skill Expansion: Develop broader digital marketing knowledge, including CRO principles, UX/UI for landing pages, and advanced analytics interpretation, potentially transitioning into broader GTM or marketing strategy roles.

• Client Management: Gain experience presenting creative concepts and performance insights directly to clients, enhancing presentation and client-facing communication skills.

📝 Enhancement Note: Growth in this role is tied to mastering performance creative and understanding its impact on business metrics. Opportunities lie in deepening specialization, taking on more strategic responsibilities, and enhancing client-facing skills within a digital agency context.

🌐 Work Environment

Office Type: This is a 100% remote position, requiring the candidate to have a suitable home office setup.

Office Location(s): The role is open exclusively to candidates residing in Latin American (LATAM) countries. Specific locations within LATAM are not restrictive, but candidates must be legally able to work as an independent contractor in their country of residence.

Workspace Context:

• Candidates are expected to maintain a productive and professional remote workspace conducive to creative work and online collaboration.

• Access to reliable internet connectivity is essential for seamless communication and participation in virtual meetings and workflows.

• The role involves heavy reliance on digital tools and platforms for design, communication, and project management.

Work Schedule: Full-time, approximately 40 hours per week. While the role is remote, candidates may need to align their working hours with U.S. business hours for crucial meetings and collaboration with the client agency team.

📝 Enhancement Note: The remote nature necessitates strong self-discipline and communication. The "LATAM Only" restriction is a key defining factor of the work environment, ensuring a specific talent pool and potential timezone considerations for collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and creative output. Candidates outside LATAM or with incomplete applications will be automatically rejected.

• Portfolio Review & Skills Assessment: A deeper dive into the candidate's portfolio, focusing on specific examples of performance creative, A/B testing strategies, and video production. This may involve a presentation or discussion about past projects.

• Technical/Creative Challenge: Candidates may be asked to complete a small design task or case study simulating a real-world scenario to evaluate their creative problem-solving skills, platform knowledge, and ability to incorporate feedback.

• Cross-Functional Interview: An interview with team members from media buying or strategy to assess collaboration style, understanding of performance marketing principles, and ability to integrate feedback.

• Final Interview: Potentially with a hiring manager or agency lead to discuss cultural fit, career aspirations, and finalize terms.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your ability to create high-performing ads. Highlight campaigns with quantifiable results (e.g., "Increased CTR by X%", "Achieved ROAS of Y").

• Showcase Process: Include case studies that explain your creative thinking, the problem you were trying to solve, your design process, variations you tested, and the final outcome.

• Highlight Platform Expertise: Clearly label which platforms each creative was designed for (Meta, TikTok, Google, etc.) and demonstrate an understanding of their unique requirements.

• Video is Key: Ensure your video editing and motion design skills are prominently featured, especially short-form, performance-focused content.

• Brand vs. Performance: If possible, show examples where you successfully balanced client brand guidelines with direct-response objectives.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any creative brief or challenge prompt. Identify the target audience, campaign objective, and key message.

• Platform Fluency: Be prepared to discuss best practices for creating ads on the platforms mentioned (Meta, TikTok, Google).

• Data Interpretation: Practice articulating how you would use performance data (CTR, ROAS, etc.) to inform your creative decisions.

• Conciseness: For any presented work or challenges, be prepared to explain your rationale clearly and concisely.

📝 Enhancement Note: The emphasis on portfolio content, specifically demonstrating performance metrics and platform understanding, is critical. The interview process is likely to be rigorous, focusing on practical skills and the ability to translate data into creative solutions.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop (for static ad creation, image manipulation), Illustrator (for graphics, logos, vector assets), After Effects (for motion graphics, video editing, animations).

• Figma: Essential for designing landing pages, digital assets, and potentially collaborative prototyping.

• Video Editing Software: Beyond After Effects, familiarity with other professional video editing tools might be beneficial.

Analytics & Reporting:

• Familiarity with interpreting data from platforms like Meta Ads Manager, Google Ads, and TikTok Ads Manager is crucial.

• Understanding of analytics dashboards and reporting tools used by agencies to track campaign performance (e.g., Google Analytics, internal agency dashboards). CRM & Automation:

• While not a direct CRM role, understanding how creative assets are managed and deployed within marketing automation platforms or ad campaign management systems is advantageous.

• Experience with project management tools (e.g., Asana, Trello, Monday.com) is likely expected for workflow management.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The ability to interpret performance data directly from ad platforms is a key technical requirement, even if not directly managing the ad buying.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and contributing directly to client success through effective creative.

• Data-Informed Creativity: Valuing the use of data and analytics to guide creative decisions, optimize designs, and improve campaign performance.

• Collaboration & Communication: Fostering an environment where open communication, feedback exchange, and teamwork are paramount for success, especially in a remote, cross-functional setting.

• Adaptability & Learning: Embracing a culture of continuous learning, staying updated on platform changes, emerging trends, and new creative techniques to maintain a competitive edge.

• Client Focus: Dedication to understanding and meeting client objectives, delivering high-quality creative solutions that align with their brand and business goals.

Collaboration Style:

• Cross-Functional Integration: Close partnership with media buyers and strategists, requiring clear communication of creative needs and performance feedback loops.

• Iterative Design: A willingness to engage in iterative design processes, making revisions based on performance data and stakeholder input.

• Remote Teamwork: Proficient in using digital collaboration tools and participating actively in virtual meetings and discussions to maintain team cohesion and project momentum.

📝 Enhancement Note: The culture emphasizes a blend of creative excellence and analytical rigor. The ideal candidate will be someone who thrives in a feedback-rich environment and understands that their creative output is directly tied to business performance metrics.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually appealing and engaging content that also drives specific, measurable performance outcomes, often under tight deadlines.

• Platform Evolution: Keeping pace with the rapid changes and new features across multiple digital advertising platforms (Meta, TikTok, Google) requires continuous learning and adaptation of creative strategies.

• Data Interpretation and Application: Effectively translating complex performance data into actionable creative insights can be challenging, requiring strong analytical skills alongside creative talent.

• Remote Collaboration: Maintaining strong working relationships and clear communication with a U.S.-based team from a remote LATAM location, potentially across different time zones.

Learning & Development Opportunities:

• Platform Certifications: Pursuing certifications from Meta, Google, or TikTok for advertising creative best practices.

• Performance Marketing Courses: Deepening knowledge in areas like conversion rate optimization (CRO), customer journey mapping, and advanced analytics.

• Creative Software Advancements: Mastering new features and techniques within Adobe Creative Suite and Figma, or exploring new creative tools.

• Agency Best Practices: Gaining exposure to diverse client industries and advanced campaign strategies employed by a U.S. digital agency.

📝 Enhancement Note: The challenges highlight the dynamic nature of performance marketing creative. Growth opportunities are geared towards becoming a highly specialized and data-savvy creative professional within the digital advertising space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad creative that significantly improved a campaign's performance (e.g., CTR, ROAS). What was your process, and what were the key elements that contributed to its success?" (Focus on quantifiable results and your role.)

• "How do you approach designing creative variations for A/B testing? Walk us through an example of how you'd test different elements of an ad." (Demonstrate understanding of testing methodology.)

• "Given a campaign objective like 'driving app installs' for a new mobile game, what creative concepts and visual styles would you consider for TikTok and Instagram?" (Showcase platform-specific creative thinking.) Company & Culture Questions:

• "What interests you about working for a U.S. digital agency, and how do you see yourself contributing to our client's success?" (Connect your skills to their business goals.)

• "How do you handle receiving constructive criticism or feedback on your creative work, especially from performance analysts or media buyers?" (Assess your receptiveness to data-driven feedback.)

• "Describe your experience working remotely. How do you ensure productivity and effective collaboration with a distributed team?" (Evaluate your remote work readiness.) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story: the client's challenge, your creative solution, the process, and the measurable results.

• Data Visualization: If possible, use simple charts or graphs to illustrate performance improvements linked to your creative.

• Platform Context: Clearly state the platform(s) for which each creative was designed and why your design choices were appropriate for that platform.

• Conciseness: Be prepared to present your strongest 3-5 projects efficiently, focusing on the impact of your work.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a clear link between creative execution and measurable business outcomes. Be ready to articulate your process, justify your design choices with data, and showcase your understanding of performance marketing principles.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable. Ensure your resume is in English and that you meet the LATAM residency requirement.

• Tailor Your Resume: Highlight experience in performance marketing, digital advertising, and specific platforms (Meta, TikTok, Google Ads). Quantify achievements with metrics (e.g., "Increased conversion rates by 15%").

• Curate Your Portfolio: Select your strongest pieces that demonstrate direct-response creative success. Include case studies explaining your process and results. Prioritize paid social and short-form video examples.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on the "why" behind your creative decisions and the impact on campaign performance.

• Research the Client: Understand the typical work of a boutique digital agency specializing in performance marketing and how your skills align with driving client growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.