Performance Creative Designer | LATAM Only | 81171

📍 Job Overview

Job Title: Performance Creative Designer | LATAM Only | 81171

Company: Remote Talent LATAM (Client: U.S. Digital Agency)

Location: Nicaragua (Remote)

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: August 6, 2026

Experience Level: Mid-Level to Senior (3-7 years)

Remote Status: 100% Remote (LATAM Only)

🚀 Role Summary

• Design high-impact static and video advertisements specifically for performance marketing campaigns across Meta, Instagram, TikTok, YouTube, and Google Ads.

• Collaborate closely with media buyers, strategists, and analysts to transform campaign data and insights into compelling, optimized creative assets.

• Continuously test and iterate on creative concepts, including headlines, visuals, CTAs, and messaging, based on A/B testing and performance metrics.

• Execute motion design and video editing for short-form, attention-grabbing content optimized for social media consumption, including sound-off viewing and UGC-style formats.

📝 Enhancement Note: While the job title is "Performance Creative Designer," the responsibilities and required skills strongly align with a specialized role within a digital agency focused on driving measurable results through creative execution in paid media. The emphasis on data-driven optimization and cross-functional collaboration positions this as a crucial GTM (Go-To-Market) support function.

📈 Primary Responsibilities

• Develop and design high-performing static and video advertisements tailored for paid media campaigns across platforms such as Meta, Instagram, TikTok, YouTube, and Google Ads.

• Create compelling creative concepts that effectively capture audience attention, clearly communicate key messaging, and drive desired engagement and conversion outcomes.

• Ensure all designed creative assets strictly adhere to platform-specific best practices, required formats, dimensions, and technical specifications to maximize delivery and performance.

• Produce multiple creative variations for ongoing A/B and multivariate testing initiatives, facilitating data-driven optimization of campaign elements.

• Iterate on headlines, hooks, visuals, calls-to-action (CTAs), and overall messaging based on analysis of campaign performance data to enhance effectiveness.

• Collaborate with paid media teams to analyze key performance metrics (e.g., CTR, ROAS, CPA, CVR, engagement) and translate insights into actionable creative improvements.

• Create engaging short-form video ads leveraging motion graphics, animations, captions, transitions, and dynamic visual storytelling techniques.

• Edit performance-focused video content specifically optimized for sound-off viewing and consumption across various social media feeds.

• Develop UGC-style (User-Generated Content) creative and motion assets that align with current platform trends and consumer preferences to enhance authenticity and engagement.

• Balance direct-response performance marketing objectives with each client's established brand identity and visual guidelines to maintain brand integrity.

• Design landing pages and other conversion-focused digital assets that ensure a seamless and effective post-click experience for users.

• Maintain visual consistency across all creative assets while simultaneously optimizing for maximum conversion performance.

• Partner closely with media buyers, strategists, account managers, and other creative team members throughout the entire campaign development lifecycle.

• Present creative concepts internally to stakeholders and effectively incorporate feedback into design iterations to refine final assets.

• Stay continuously informed on emerging creative trends, platform updates, competitor advertising strategies, and evolving paid media best practices to maintain a competitive edge.

📝 Enhancement Note: The core responsibilities highlight a blend of creative design expertise and a deep understanding of performance marketing principles. This role requires a proactive approach to data analysis and optimization, making it critical for driving ROI in digital advertising campaigns. The expectation to balance brand identity with direct-response goals is a key differentiator for successful candidates.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred, though extensive experience and a strong portfolio can be considered in lieu of a degree. Experience:

• 3–7 years of progressive experience in roles such as Graphic Designer, Performance Creative Designer, Digital Designer, Motion Designer, or a similar creative discipline, with a demonstrated focus on performance-driven outcomes.

• Previous experience working within a marketing agency, digital agency, or a fast-paced in-house marketing department environment is highly preferred, as it indicates familiarity with client-facing work and agency workflows. Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop (for static assets), Illustrator (for vector graphics), and After Effects (for motion graphics and video editing).

• Strong command of Figma for designing landing pages, digital assets, and collaborative design workflows.

• Demonstrated experience in video editing and motion design, with a portfolio showcasing dynamic and engaging short-form video content.

• Solid understanding of paid media platforms including Meta (Facebook/Instagram Ads), TikTok Ads, YouTube Ads, and Google Ads, including their creative requirements and best practices.

• Familiarity with core performance marketing concepts, such as A/B testing methodologies, conversion rate optimization (CRO), and the impact of creative on key metrics.

• Excellent communication and interpersonal skills, with the ability to articulate design rationale and collaborate effectively with cross-functional teams.

• Strong organizational and time management skills, with a proven ability to manage multiple projects simultaneously in a deadline-driven environment.

• Strong English communication skills (both written and verbal) are essential for collaborating with U.S.-based clients and teams. Preferred Skills:

• Experience creating UGC-style advertising content that mimics organic user posts to enhance authenticity and engagement.

• Experience working with Direct-to-Consumer (DTC) or eCommerce brands, understanding their unique performance marketing needs.

• Familiarity with tools like Meta Ads Library and other creative research platforms for competitive analysis and trend identification.

• Experience designing presentations and client-facing pitch decks, demonstrating an ability to visually communicate strategies and results.

📝 Enhancement Note: The experience requirement emphasizes a blend of creative craft and strategic application, with a strong preference for agency backgrounds. The required software proficiency is standard for high-level creative roles, but the emphasis on performance marketing metrics and platform understanding is critical for this specific position. Candidates should highlight projects where their creative work directly influenced key performance indicators.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, showcasing a minimum of 3–7 years of work relevant to performance creative design. This should include a strong emphasis on paid social creatives, digital advertising campaigns, and short-form video content.

• Demonstrate successful creative concepts and execution across major digital advertising platforms (Meta, TikTok, YouTube, Google Ads).

• Include case studies or examples that highlight your process for A/B testing, creative iteration, and optimization based on performance data (e.g., CTR, ROAS, CPA improvements).

• Showcase your ability to balance brand aesthetics with direct-response objectives, providing examples of campaigns that achieved both.

• Visual examples of landing page designs or conversion-focused assets that complement ad creative are highly valued. Process Documentation:

• Portfolio pieces should ideally illustrate your workflow for concept development, design execution, and optimization cycles.

• When presenting video work, highlight your approach to motion graphics, video editing, and tailoring content for sound-off viewing and platform-specific trends.

• Be prepared to discuss your methods for collaborating with media buyers and strategists to gather insights and implement feedback for continuous creative improvement.

• The portfolio should implicitly or explicitly demonstrate your understanding of performance metrics and how they inform creative decisions.

📝 Enhancement Note: For this role, the portfolio is not just a showcase of aesthetics but a critical demonstration of a candidate's ability to drive measurable business results through creative design. Candidates must be ready to articulate the "why" behind their creative choices and the impact they had on campaign performance.

💵 Compensation & Benefits

Salary Range:

• Starting at $3,000 USD per month. This is negotiable based on the candidate's experience and demonstrated qualifications.

• Given the role's requirements and the target market (LATAM), this salary is competitive for mid-level to senior creative professionals with specialized performance marketing experience. Research suggests that experienced designers in this niche, particularly those proficient in performance optimization and video, can command higher rates, making the "negotiable" aspect crucial. Benefits:

• Unlimited PTO: Offers flexibility and work-life balance, allowing employees to take time off as needed, subject to team coordination and manager approval.

• Local Holidays Recognized: Respects cultural practices by acknowledging and observing local public holidays in the employee's country of residence.

• Work-from-home Equipment Stipend: Provides financial assistance to ensure employees have the necessary tools and equipment to perform their job effectively in a remote setting.

• Opportunity to work with a highly collaborative and innovative U.S.-based digital agency: Access to cutting-edge projects, advanced marketing strategies, and a dynamic professional environment.

• Independent Contractor status: This implies the candidate will be engaged as a contractor, responsible for their own local tax obligations.

Working Hours:

• Full-time position, typically requiring 40 hours per week.

• The remote nature of the role allows for flexibility in scheduling, though collaboration with U.S.-based teams may necessitate some overlap with U.S. business hours (e.g., EST).

📝 Enhancement Note: The salary is presented as a starting point, emphasizing negotiation based on experience. The benefits package is designed for remote contractors, with a focus on flexibility (Unlimited PTO), support (Equipment Stipend), and professional development. The "Independent Contractor" status is a critical detail for candidates to understand their employment and tax responsibilities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / Advertising / Technology Services

Company Size: The client is described as a "boutique digital agency," suggesting a smaller, more focused team, likely ranging from 20-100 employees. Remote Talent LATAM itself is a platform connecting talent, implying a broader network.

Founded: The client was founded by "experienced agency leaders," indicating a foundation built on industry expertise. The specific founding date is not provided, but the focus on "innovative digital products and marketing solutions" suggests a modern, forward-thinking agency.

Team Structure:

• The Performance Creative Designer will be part of a creative team within the U.S. digital agency. This team likely includes other designers, copywriters, and potentially creative directors.

• The role involves a direct reporting structure to a Creative Lead or Manager, with close collaboration with Media Buyers, Strategists, and Analysts within the agency.

• Cross-functional collaboration is central, requiring seamless integration with account management, strategy, and media buying functions to ensure creative aligns with campaign goals and client objectives. Methodology:

• The agency operates with a focus on "experimentation, continuous learning, and measurable business results." This implies a data-driven and agile approach to marketing and design.

• Workflows are designed around transforming "campaign insights into compelling static and video advertisements," emphasizing a feedback loop between performance data and creative output.

• Automation and efficiency are implicitly valued through the need to produce multiple creative variations and optimize based on data, suggesting a streamlined production process.

Company Website: https://remotetalentlatam.com/ (for Remote Talent LATAM) and the client's website would be the primary source for understanding their specific offerings and culture.

📝 Enhancement Note: The "boutique" nature of the client agency suggests a dynamic, potentially less bureaucratic environment where individual contributions are highly visible. The emphasis on "measurable business results" and "experimentation" indicates a culture that values data-driven decision-making and continuous improvement, which is highly relevant for operations and performance-focused roles.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a mid-to-senior level within the creative function, specifically focused on performance marketing. It's not a traditional "operations" role in the sense of business operations or sales operations, but it requires operational excellence in creative production and optimization. The responsibilities demand a high degree of autonomy and strategic input into creative execution for campaigns.

Reporting Structure: The designer will report to a Creative Lead or Manager within the U.S. agency. They will work closely with cross-functional teams, including media buyers, strategists, and analysts, requiring strong collaboration and communication skills.

Operations Impact: The designer's impact is directly tied to the success of paid media campaigns. By creating high-performing creative that drives higher CTRs, CVRs, and ROAS, they directly contribute to client revenue generation and business growth. Their work is critical for the agency's ability to deliver measurable results for its clients.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in designing for specific platforms (e.g., TikTok trends, YouTube video formats) and optimizing for advanced performance metrics.

• Creative Leadership: Potential to move into Senior Creative Designer, Art Director, or Creative Lead roles, managing junior designers and overseeing creative strategy for key accounts.

• Cross-functional Skill Development: Gain deeper insights into media buying, campaign strategy, and data analysis, potentially leading to roles with broader marketing responsibilities or strategic creative consulting.

• Client-Facing Expertise: Develop skills in presenting creative concepts, gathering client feedback, and building strong client relationships.

📝 Enhancement Note: While not a direct "operations" role, the "performance" aspect requires an operational mindset. The growth path emphasizes becoming a specialist in performance creative, with opportunities to move into leadership or more strategic roles within an agency setting. The candidate's ability to demonstrate the business impact of their creative work will be key to career progression.

🌐 Work Environment

Office Type: 100% Remote. This role is designed for individuals who thrive in a remote work setup, requiring self-discipline, effective time management, and strong digital communication skills.

Office Location(s): The role is open to candidates residing anywhere within Latin America (LATAM). This geographical constraint is crucial for tax and legal compliance, as well as potential timezone overlap.

Workspace Context:

• The work environment is collaborative, requiring frequent digital interaction with U.S.-based colleagues across different departments. Expect video calls, instant messaging, and shared digital project management tools.

• Access to and proficiency with a range of digital design and collaboration tools (Adobe Creative Suite, Figma, project management software) is essential.

• The fast-paced agency environment means there will be a high volume of work, diverse projects, and a need for agility and responsiveness. Work Schedule:

• Full-time, approximately 40 hours per week.

• While remote, candidates should be prepared for potential overlap with U.S. Eastern Time (ET) business hours to facilitate real-time collaboration with the client agency team. This might involve early morning or late afternoon calls depending on their specific LATAM location.

📝 Enhancement Note: The 100% remote nature, combined with the LATAM-only requirement, defines the primary work environment. Candidates should highlight their experience and comfort with remote collaboration tools and asynchronous communication. The need to align with U.S. business hours is a practical consideration for effective teamwork.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio by Remote Talent LATAM or the agency's HR team to assess basic qualifications and alignment with requirements.

• Portfolio Review & Creative Challenge: A key stage will involve a deep dive into the candidate's portfolio. This may be accompanied by a practical creative challenge designed to assess skills in performance creative generation, optimization, and video editing within a specific timeframe.

• Cross-Functional Interviews: Interviews with key stakeholders from the client agency, such as Media Buyers, Strategists, and Creative Leads. These will focus on collaboration, understanding of performance marketing, and ability to interpret data into creative solutions.

• Final Interview: Potentially with a hiring manager or agency leadership to assess cultural fit, strategic thinking, and overall suitability for the role and agency environment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly demonstrate your performance creative design skills, A/B testing experience, and video/motion design capabilities. Prioritize work done for paid social and digital ad campaigns.

• Showcase Process & Results: For each project, clearly articulate the brief, your creative approach, the tools used, and most importantly, the performance results achieved (e.g., "Increased CTR by X%," "Reduced CPA by Y%," "Achieved Z ROAS"). Use quantifiable data.

• Highlight Optimization: Include examples where you iterated on creative based on performance data. Explain the insights that led to the changes and the subsequent improvements.

• Demonstrate Platform Fluency: Ensure your portfolio reflects experience with the specific platforms mentioned (Meta, TikTok, YouTube, Google Ads) and adheres to their creative best practices.

• Video/Motion Emphasis: If video is a key focus, ensure your best motion graphics and video editing work is prominently featured, showcasing skills relevant to short-form ads.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating ad variations for a given product or service, optimizing existing creative, or producing a short video ad based on a brief.

• Practice thinking aloud about your creative process, how you would approach A/B testing, and how you would use performance data to inform your design decisions.

• Familiarize yourself with current trends in digital advertising creative and common performance marketing frameworks.

📝 Enhancement Note: The emphasis on a portfolio review and potential creative challenge underscores the practical, results-oriented nature of this role. Candidates must be prepared to not only show their work but also to defend its effectiveness and explain their strategic reasoning behind design choices, particularly concerning performance metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (image editing, static ad creation), Illustrator (vector graphics, branding elements), and After Effects (motion graphics, video editing, animation).

• Figma: Required for designing landing pages, digital assets, and potentially collaborative prototyping.

• Video Editing Software: Beyond After Effects, familiarity with other professional video editing tools might be beneficial.

Analytics & Reporting:

• Platform Ad Managers: Direct experience navigating and extracting data from Meta Ads Manager, TikTok Ads Manager, Google Ads, and YouTube Ads.

• Analytics Tools (Indirect): While not directly responsible for deep analytics, understanding how to interpret data from tools like Google Analytics, Meta Business Suite analytics, or similar platforms to inform creative decisions is crucial.

• Reporting Dashboards: Familiarity with creating or interpreting data visualizations from dashboards (e.g., Tableau, Looker Studio, agency-specific tools) to understand campaign performance.

CRM & Automation:

• CRM (Indirect): Understanding how CRM data (e.g., customer segmentation, purchase history) might inform creative targeting and messaging.

• Marketing Automation (Indirect): Awareness of how creative assets are deployed through marketing automation platforms.

📝 Enhancement Note: The technology stack is heavily focused on creative production and the tools necessary for performance optimization. Proficiency in Adobe Creative Suite and Figma is non-negotiable, with a strong emphasis on how these tools are used to achieve measurable marketing outcomes.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is the commitment to achieving measurable business results and driving ROI through creative execution.

• Data-Informed: Decisions are guided by performance data and insights, promoting a culture of continuous testing and optimization.

• Collaborative: Strong emphasis on teamwork and cross-functional partnerships to achieve shared goals.

• Agile & Iterative: Embracing a fast-paced environment that requires quick adaptation, experimentation, and iterative improvement.

• Brand-Conscious: Balancing the need for direct response with the imperative to maintain and enhance client brand identity.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with media buyers, strategists, and analysts, fostering open communication and shared understanding of campaign objectives.

• Feedback-Rich Environment: A culture that encourages constructive feedback on creative work from internal teams and stakeholders to drive continuous improvement.

• Proactive Communication: Utilizing digital tools effectively for clear, concise, and timely communication, especially in a remote setting.

• Shared Accountability: Teams work towards collective success, with individual contributions directly impacting overall campaign performance and client satisfaction.

📝 Enhancement Note: The cultural values align with a modern, results-oriented digital agency. The emphasis on data, collaboration, and agility is paramount. Candidates should be able to articulate how they embody these values in their daily work, particularly in a remote, cross-functional setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is creating aesthetically pleasing and innovative creative that also demonstrably drives conversions and ROI, moving beyond purely artistic expression to data-backed effectiveness.

• Rapid Platform Evolution: Keeping pace with constant changes in social media platform algorithms, ad formats, and best practices requires continuous learning and adaptation.

• Managing Multiple Client Demands: Working with various clients, each with unique brand guidelines, target audiences, and campaign objectives, demands exceptional organizational skills and creative versatility.

• Remote Collaboration Dynamics: Effectively collaborating and maintaining strong relationships with U.S.-based teams from a remote LATAM location, potentially across different time zones.

Learning & Development Opportunities:

• Deep Dive into Performance Marketing: Gain in-depth knowledge of paid media strategies, conversion funnels, and the direct impact of creative on campaign success.

• Mastery of Advanced Creative Tools: Further develop expertise in motion graphics, video editing, and interactive design for digital advertising.

• Client Strategy Exposure: Understand the strategic thinking behind client campaigns, which can inform creative direction and lead to more impactful work.

• Cross-Disciplinary Learning: Opportunities to learn from media buyers, strategists, and analysts, broadening understanding of the entire marketing ecosystem.

• Potential for Specialization: Develop a niche expertise in high-demand areas like TikTok creative, UGC-style ads, or specific industry verticals (e.g., eCommerce, DTC).

📝 Enhancement Note: The challenges presented are inherent to performance creative roles in dynamic agency environments. The growth opportunities are significant, offering a clear path for specialization and career advancement within the performance marketing and digital creative space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly improve a piece of ad creative. What was the data, what changes did you make, and what was the result?" (Focus on quantifiable outcomes and your analytical process.)

• "How do you approach creating multiple variations of an ad for A/B testing? What elements do you typically test?" (Demonstrate understanding of testing methodologies and creative variables.)

• "Walk us through your process for creating a short-form video ad for a platform like TikTok or Instagram Reels. What are the key considerations for sound-off viewing and engagement?" (Showcase your video editing and platform-specific creative skills.) Company & Culture Questions:

• "What do you know about our client's work or the U.S. digital agency landscape? How do you see your creative aligning with their goals?" (Research the client agency and demonstrate industry awareness.)

• "How do you handle feedback on your creative work, especially if it's critical or challenges your initial concept?" (Highlight your collaborative and iterative approach.)

• "Describe your experience working remotely with teams in different time zones. What strategies do you use to ensure effective communication and collaboration?" (Address the remote and cross-cultural aspects of the role.) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a concise story: the challenge, your creative solution, and the measurable results.

• Data Focus: Clearly present the performance metrics associated with your work. If exact numbers are confidential, discuss the type of improvements achieved (e.g., "significantly increased conversion rates," "boosted engagement metrics").

• Process Clarity: Briefly explain your design process, especially how you incorporate performance data and iterate on concepts.

• Visual Appeal: Ensure your presentation is visually clean, professional, and consistent with your design aesthetic.

• Platform Nuances: Be ready to discuss why specific creative choices were made for particular platforms.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent and a data-driven, results-oriented mindset. Candidates need to be articulate about their process, their understanding of performance metrics, and their ability to collaborate effectively in a remote, cross-functional setting.

📌 Application Steps

To apply for this Performance Creative Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features your strongest work in performance creative design, paid social, and short-form video. Tailor any accompanying text to highlight achievements relevant to the job description's requirements.

• Resume Optimization: Update your resume to clearly articulate your years of experience, proficiency in required software (Adobe Creative Suite, Figma), and specific accomplishments in performance marketing creative. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, explaining how you use data to drive creative decisions, and preparing examples of successful campaign creative. Be ready to discuss your experience with A/B testing and video editing.

• Company Research: Familiarize yourself with Remote Talent LATAM's mission and the general landscape of U.S. digital agencies. Understand the importance of performance marketing and how creative contributes to client success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.