Performance Creative Designer (all genders)

📍 Job Overview

Job Title: Performance Creative Designer (all genders)

Company: Maniko Nails GmbH

Location: Berlin, Germany or Remote

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-07

Experience Level: Mid-Level (2-3 years implied)

Remote Status: Hybrid/Remote Option Available

🚀 Role Summary

• Develop high-impact, conversion-focused static and motion creative assets for paid social media campaigns (Meta, TikTok).

• Translate campaign concepts, product benefits, and customer insights into visually compelling designs that drive engagement and conversions.

• Leverage AI tools and performance data to rapidly iterate on creative variations and continuously optimize designs for maximum impact.

• Collaborate closely with Performance Marketing and Brand teams to align creative strategy with business objectives and maintain brand consistency.

📝 Enhancement Note: This role bridges creative design with a strong performance marketing mindset, focusing on data-driven optimization for paid social channels. The emphasis on "impact on revenue and growth" and "conversion-strong creatives" positions this as a key contributor to GTM success, requiring a blend of artistic skill and analytical thinking.

📈 Primary Responsibilities

• Design and produce high-performing static and motion graphics for paid social platforms, primarily Meta and TikTok.

• Translate marketing briefs, product USPs, and customer insights into clear, conversion-oriented visual concepts, potentially including accompanying copy.

• Utilize AI tools to generate multiple creative variants based on different hooks, angles, formats, and target audiences.

• Engage in close collaboration with Performance Marketing and Brand teams for concept development and iterative design processes.

• Employ performance data and learnings to systematically optimize existing creative assets.

• Adapt campaign assets across various formats, markets, and languages to ensure global campaign effectiveness.

• Balance strong brand consistency with platform-native, performance-driven design aesthetics.

• Contribute to the development of scalable templates and efficient production workflows to support growth.

• Stay abreast of the latest paid social trends, competitor creative strategies, and platform advancements.

📝 Enhancement Note: The responsibilities highlight a direct link between creative output and business performance metrics, a hallmark of roles within revenue or marketing operations that support growth initiatives. The emphasis on AI tools and rapid iteration points to a dynamic, data-informed creative process.

🎓 Skills & Qualifications

Education: While not explicitly stated, a degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of creative role.

Experience: 2-3 years of experience in creating static and motion assets specifically for Paid Social campaigns.

Required Skills:

• Portfolio: A strong portfolio showcasing digital, performance-focused design work.

• Tool Proficiency:

  • Expertise in Figma.
  • Advanced skills in Adobe Creative Suite (Illustrator, After Effects).
  • Familiarity with AI tools for creative generation (e.g., Nano Banana mentioned).

• Design Fundamentals: Strong understanding of visual hierarchy, typography, composition, and conversion-focused design principles.

• Conceptualization: Ability to translate briefs and product benefits into clear, persuasive visual concepts.

• Format Adaptability: Experience with diverse creative formats, aspect ratios, and platform-specific specifications for social media.

• Performance Mindset: Strong commercial and customer-centric thinking; proactive, solution-oriented, and well-organized.

• Feedback Integration: Proficient in using feedback and performance data for continuous improvement.

• Efficiency & Quality: Ability to work at a fast pace, produce multiple iterations without sacrificing quality.

• Collaboration: Excellent communication skills for articulating ideas and design decisions to stakeholders.

Preferred Skills:

• Experience with Meta Ads Manager and TikTok Ads Manager.

• Familiarity with creative analytics tools.

• Proficiency in AI-driven creative tools and workflows.

• German language proficiency and copywriting skills.

• Curiosity in consumer behavior, social media trends, and creative innovation.

• Experience in the Beauty, Fashion, Lifestyle, D2C, or E-commerce sectors.

📝 Enhancement Note: The emphasis on a "performance-focused" portfolio and specific tool requirements (Figma, Adobe Suite, AI tools) are critical for candidates to highlight. The preferred skills, particularly German language and D2C/E-commerce experience, would give candidates a competitive edge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a clear track record of creating digital assets that directly contributed to campaign performance and business growth.

• Showcase a range of static and motion graphics specifically designed for paid social platforms (Meta, TikTok).

• Include case studies or examples that highlight the process of translating campaign objectives and product benefits into effective creative solutions.

• Present examples that illustrate the use of data and feedback to iterate and improve creative assets over time.

• Highlight proficiency with key design tools such as Figma and Adobe Creative Suite. Process Documentation:

• Showcase examples of how you have documented and optimized creative production workflows for efficiency and scalability.

• Illustrate how you have adapted creative assets across different formats, markets, and languages, demonstrating a systematic approach.

• Provide examples of how you have used performance data to inform creative strategy and production, demonstrating a data-driven process.

📝 Enhancement Note: For this role, the portfolio is paramount. Candidates should curate examples that explicitly link their design work to performance metrics (e.g., increased CTR, conversion rates, reduced CPA). Documenting the iterative process and collaboration with marketing teams will be key.

💵 Compensation & Benefits

Salary Range: As this is a mid-level role in Berlin, Germany, and with a strong focus on performance marketing, the estimated annual salary range is €45,000 - €60,000. This estimate is based on industry benchmarks for Graphic Designers with 2-3 years of experience in performance marketing roles in major German cities, considering the cost of living and the demand for specialized creative skills in the D2C e-commerce sector.

Benefits:

• Remote Work: 100% remote option within Germany, offering significant flexibility.

• Flexible Working Hours: Allows for excellent work-life balance and personal schedule management.

• Germany Ticket: Public transport pass for nationwide travel.

• Urban Sports Club Membership: Access to various fitness and wellness activities.

• Workation Opportunities: Flexibility to combine work and travel.

• Professional Development: Annual budget of €300 (adjustable) for continuous learning and skill enhancement.

• Team Events: Regular company-organized events, including trips to Berlin for team building.

• Home Office Setup: Full provision of necessary equipment for a productive remote workspace.

• Travel Budget: An allowance for travel to the Berlin office, supporting hybrid work if desired.

Working Hours: Full-time, with flexible working hours to accommodate personal needs and productivity peaks. The standard workweek is approximately 40 hours.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in Germany. The benefits package is quite comprehensive, emphasizing flexibility, well-being, and professional growth, which are attractive to skilled professionals in the operations and creative fields.

🎯 Team & Company Context

🏢 Company Culture

Industry: Beauty & Personal Care (specifically innovative nail products).

Company Size: Growing, indicated by the need for this role and the mention of rapid growth. The company likely falls into the startup/scale-up phase.

Founded: Not specified, but the "innovative, fast-growing" description suggests a relatively recent founding or a significant pivot.

Team Structure:

• The role involves close collaboration with Performance Marketing and Brand teams, suggesting a cross-functional and integrated GTM structure.

• The mention of "flat hierarchies" and "fast decisions" points to an agile and dynamic team environment.

• The team is described as "fast, young, dynamic, and highly motivated." Methodology:

• Data-Driven: "Facts over Ego" is a core value, emphasizing reliance on data and results for decision-making.

• Iterative Improvement: Continuous optimization based on performance data is a key aspect of the creative process.

• Agile Production: Developing multiple variants and working at a fast pace are essential.

• Customer-Centric: Understanding consumer behavior and translating it into effective creatives.

Company Website: Maniko Nails GmbH (domain derived: maniko-nails.de)

📝 Enhancement Note: The company culture is characterized by strong values like "Facts over Ego," "Challenge Accepted," "Power to the People," and "Who if not you?". This indicates a performance-oriented, proactive, and empowering environment where individual contributions are valued and data drives decisions, which is crucial for operations-focused roles.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level role, requiring 2-3 years of specialized experience. It's a key contributor position within the marketing/creative operations function, focused on direct performance impact.

Reporting Structure: While not explicitly stated, the role likely reports into a Marketing Manager, Head of Performance Marketing, or Creative Lead, with strong dotted-line reporting or collaboration with Brand Management.

Operations Impact: The role has a direct and measurable impact on revenue and growth by creating visually compelling advertisements that drive conversions for paid social campaigns. Success is directly tied to campaign performance metrics.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance creative for Meta and TikTok, AI-driven design, and data analysis for creative optimization.

• Leadership Potential: Opportunities to mentor junior designers, lead creative projects, or potentially move into a Creative Lead or Performance Marketing Strategy role as the company scales.

• Broader GTM Exposure: Gain a deeper understanding of D2C e-commerce, consumer behavior, and the broader GTM strategy by working closely with marketing and brand teams.

• Continued Learning: Access to a professional development budget, encouraging ongoing skill acquisition and industry knowledge.

📝 Enhancement Note: This role offers a clear path for growth within performance marketing and creative operations, particularly in the fast-paced D2C e-commerce sector. The emphasis on data-driven decision-making and direct revenue impact makes it an attractive position for ambitious professionals.

🌐 Work Environment

Office Type: Hybrid/Remote is the primary offering. The company has a physical presence in Berlin, indicated by team events and the travel budget for office visits.

Office Location(s): Berlin, Germany (Hackescher Markt area mentioned).

Workspace Context:

• Flexibility: Employees can choose to work 100% remotely within Germany or utilize the Berlin office.

• Collaboration: The Berlin office serves as a hub for team events and potential collaborative work, fostering team connection.

• Tools: A fully equipped home office is provided, ensuring a productive remote setup. Access to cutting-edge design tools and AI technologies is integral to the role.

Work Schedule: Flexible working hours are a key benefit, allowing employees to structure their day to optimize productivity and personal life balance, while still meeting the demands of a fast-paced environment and campaign deadlines.

📝 Enhancement Note: The blend of remote flexibility with an optional office presence in a vibrant city like Berlin offers a desirable work environment. The provision of home office equipment and flexible hours supports operational efficiency and employee well-being.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and a compelling portfolio.

• Initial Screening: Review of application and portfolio for relevant experience, skills, and alignment with performance-focused design.

• Creative/Technical Interview: Discussion of portfolio pieces, design process, experience with paid social, and tool proficiency. May include a brief design exercise or case study discussion.

• Team/Cultural Fit Interview: Meeting with potential team members (Performance Marketing, Brand) to assess collaboration style and alignment with company values ("Facts over Ego," "Challenge Accepted").

• Final Interview: Likely with a hiring manager or leadership to discuss overall fit, career aspirations, and confirm expectations.

Portfolio Review Tips:

• Performance Focus: Curate 3-5 projects that clearly demonstrate your ability to create designs that drive measurable results (e.g., increased CTR, conversion rates, engagement). Quantify impact wherever possible.

• Process Showcase: For each project, briefly explain the brief, your creative process, the tools used, the rationale behind your design decisions, and how you incorporated performance data or feedback.

• Platform Specificity: Highlight examples specifically for Meta and TikTok, showcasing your understanding of their unique requirements and best practices.

• Motion Graphics: Include examples of motion graphics or animated assets, as this is a key requirement for the role.

• AI Tool Integration: If applicable, showcase projects where AI tools were used to enhance efficiency or generate variations.

Challenge Preparation:

• Be prepared to discuss how you would approach designing creatives for a specific Maniko product or campaign objective.

• Understand Maniko's brand and current marketing efforts by reviewing their website and social media.

• Articulate how you balance brand consistency with the need for performance-driven, platform-native creatives.

• Be ready to discuss your experience with A/B testing creative elements and using data to inform your design iterations.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio for evidence of performance impact. Candidates should prepare to speak in detail about their design process, data utilization, and collaborative approach.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and illustrations.
  • After Effects: For motion graphics, animations, and video editing.

• AI Tools: Specifically mentioned are "KI-Tools wie Nano Banana" (AI Tools like Nano Banana), indicating a strong emphasis on AI-assisted creative generation and workflow optimization.

Analytics & Reporting:

• Familiarity with Meta Ads Manager and TikTok Ads Manager is preferred for understanding campaign performance and creative effectiveness.

• Experience with creative analytics tools to derive insights from campaign data.

CRM & Automation: Not directly mentioned, but the role supports performance marketing, which typically integrates with CRM and marketing automation platforms.

📝 Enhancement Note: Proficiency in Figma and After Effects is critical. The explicit mention of AI tools indicates a forward-thinking approach and a requirement for candidates to be comfortable experimenting with and integrating new technologies into their creative workflow.

👥 Team Culture & Values

Operations Values:

• Facts over Ego: Decisions and creative direction are guided by data and performance metrics, not personal preference.

• Challenge Accepted: Embrace challenges as opportunities for growth and innovation in creative strategy and execution.

• Power to the People: Employees are trusted with responsibility and empowered to make an impact.

• Who if not you?: A proactive, self-starter mentality is highly valued; taking initiative is encouraged.

• Performance Focus: A strong commercial and customer-oriented mindset is paramount, driving the creation of conversion-optimized assets.

• Quality & Speed: The ability to deliver high-quality work efficiently and at scale.

Collaboration Style:

• Cross-functional Integration: Works closely with Performance Marketing and Brand teams, requiring strong communication and alignment.

• Feedback-Driven: Openness to feedback and performance data is essential for continuous creative improvement.

• Agile & Iterative: A collaborative approach that involves rapid iteration and testing of creative concepts.

📝 Enhancement Note: The company's values are deeply embedded in its operational philosophy, fostering an environment where data, initiative, and collaboration are key drivers of success. This culture is highly conducive to operations roles that require analytical rigor and strategic thinking.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration & Scalability: Meeting the demand for a high volume of creative assets for multiple paid social campaigns while maintaining quality and brand consistency.

• Data Interpretation: Effectively translating complex performance data into actionable creative insights and design adjustments.

• Balancing Brand & Performance: Navigating the tension between maintaining strong brand identity and creating platform-native, highly performant ad creatives.

• AI Integration: Staying ahead of the curve and effectively integrating new AI creative tools into existing workflows.

Learning & Development Opportunities:

• Performance Marketing Expertise: Deepen understanding of paid social strategies, ad platforms, and conversion rate optimization (CRO) principles.

• Creative Technology: Explore and master emerging AI tools and advanced motion graphics techniques.

• D2C E-commerce Strategy: Gain broader insights into online consumer behavior, e-commerce best practices, and GTM strategies in the beauty sector.

• Professional Development Budget: Utilize the allocated budget for courses, workshops, or conferences to expand skill sets.

📝 Enhancement Note: This role offers significant opportunities for professional development in a high-growth environment, particularly for individuals interested in the intersection of creative design, performance marketing, and cutting-edge technology.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly improve a creative asset. What was the data, what changes did you make, and what was the result?"

• "How do you approach balancing a strong brand identity with the need for highly targeted, conversion-focused paid social creatives?"

• "Walk us through your process for creating multiple creative variations for a single campaign objective. How do you decide which elements to test?"

• "How do you stay updated on the latest trends in paid social advertising and creative design?" Company & Culture Questions:

• "What interests you about Maniko Nails and our mission?"

• "How do you embody our core values, such as 'Facts over Ego' or 'Challenge Accepted,' in your work?"

• "Describe your ideal collaboration style when working with performance marketers and brand managers." Portfolio Presentation Strategy:

• Quantify Impact: For each project, clearly state the objective, your role, the creative solution, and the measurable results (e.g., X% increase in CTR, Y% decrease in CPA, Z% conversion rate uplift).

• Showcase Process: Be ready to explain your design thinking, the tools you used, and how you iterated based on feedback or data.

• Platform Relevance: Highlight work specifically tailored for Meta and TikTok, demonstrating an understanding of their unique requirements.

• AI Integration: If you've used AI tools, explain how they assisted your workflow and contributed to the final outcome.

• Conciseness: Aim for a clear and concise presentation, focusing on the most impactful projects.

📝 Enhancement Note: Candidates should prepare to demonstrate not just design skills but a strategic, data-driven approach to creative development that directly impacts business outcomes. Understanding Maniko's brand and product is essential for tailoring responses.

📌 Application Steps

To apply for this Performance Creative Designer position:

• Submit your application through the provided link on Maniko Nails GmbH's careers page.

• Portfolio Customization: Curate your portfolio to prominently feature 3-5 of your strongest projects that demonstrate success in paid social creative design, quantifiable performance improvements, and experience with Meta/TikTok platforms.

• Resume Optimization: Tailor your resume to highlight experience with Figma, Adobe Creative Suite, After Effects, AI creative tools, and performance marketing campaigns. Use keywords from the job description and emphasize achievements related to conversion optimization and revenue impact.

• Interview Preparation: Practice articulating your creative process, how you use data to drive design decisions, and how you collaborate with marketing teams. Be ready to present your portfolio and discuss case studies in detail.

• Company Research: Thoroughly research Maniko Nails GmbH, its products, brand messaging, and current marketing activities to demonstrate genuine interest and cultural fit. Understand their core values and how your approach aligns with them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.